Sales & Marketing Meeting
May 22nd, 2009
Action Plan
PR ACTIVITIES Deadline Status
Waiting for the feed back from Maison Mode department store if we
are going to cooperate (VIP discount details has been offered, if
agreed, will start from 19th June)
Tuesday ongoing
Signing contract with CQ Evening ,CQ Morning newspaper and
Redoo Weekly for 2009
Wednesday Ongoing
Follow up with Concierge ‘in the know ‘ video (fill up the order form
and discuss the shooting date and hotel representative which will be
in the video.
Tuesday (26th May) Ongoing
Updating hotel back ground music on a weekly basis N/A Ongoing
Follow up the promotions with Wang Fujin department store( go to
the store to check our posters and collect some feed back from both
store and Gingers restaurant)
Tuesday Ongoing
Making proposal for invite primer hope school kids(10 kids) come to
Chongqing , stay in hotel for one night and Chongqing tour next
morning. And if possible, give consolation money of RMB100 per
child.
Friday Ongoing
Score and Monthly News clipping for Jun Issue Friday Ongoing
Prepare news release for Cantonese style dessert on Children's day. ongoing
Promotions Corner
Italian Cuisine
Period: 1st May,2009 to 12th July,2009
Status: publicizing quite well so far, and all of the main
local medias has publicized about this promotion
already.
Medias targeted:
• Economic Times (29th April, Wednesday RMB 17,000)
• Newoo weekly
• The New Travel Weekly
• CQ Evenings
• CQ Morning
• Redoo Weekly
• City Life(2nd Jun, Tuesday RMB 11,000)
Media Plan
media plan for Italian
Promotion Corner
2009 Rice Dumpling Gift basket
InterContinental Chongqing has prepared luscious and elegant
wrapped Rice dumpling gift set for you to share this traditional
Dagon Boat Festival with your friends and families.
Superior Gift Set: RMB 338 /Box
Deluxe Gift Set: RMB 688/Box
Selling period: 8th May, 2009-28th May, 2009
Status: ongoing
Medias to be targeted:
• City Life Weekly News paper
(7th May,RMB10,000)
• Newoo The New
• CQ Morning Post
• Redoo
Promotions Corner
Cantonese style dessert
Period: From now on
Price: RMB 38/each
Status: start sending news release to public
Medias to be target:
• Economic Times
• Newoo weekly
• The New Travel Weekly
• CQ Evenings
• CQ Morning
• Redoo Weekly
• City Life
Coast: No advertising cost will involve
Media: Redoo Weekly
Date: 18th may,2009
Content:
Reported Italian feast Opening
Ceremony at ICCQ.
Hotel News
Media: The New Travels Weekly
Date: 18th may,2009
Content:
Reported Italian feast Opening
Ceremony at ICCQ.
Hotel News
Media: CQ Times
Date: 19th May, 2009
Content:
Introduce Italian cuisine at
our hotel.
Hotel News
News Clipping of the Week
Media: Newoo
Date: 19th May , 2009
Content:
Reported Italian feast
Opening Ceremony at ICCQ.
Hotel News
Media: The New Travels Weekly
Date: 11th May,2009
Content:
Travels office of Singapore met
Chongqing local medias in one
of our function room.
Hotel News
Media: New Travels Weekly
Date: 11th May, 2009
Content:
Introducing Rice dumpling
from ICCQ
Hotel News
Hotel: JW Marriott
Media: New Travels Weekly
Date: 18th May,2009
Content:
Half page size
advertisement of Rice
dumpling from JW Marriot .
Competitors News
Hotel: Howard Johnson
& Harbor plaza
Media: City Life
Date: 21st May,2009
Content:
Rice dumpling news release from
Howard Johnson and Harbor plaza.
Price range: RMB149 +
Competitors News
Hotel: Harbor plaza
Media: CQ Morning
Date: 22nd May,2009
Content:
Decoration company will hold
conference in Harbor Plaza in
24th May.
Competitors News
Hotel: Hilton
Media: City Life
Date:21st May,2009
Content:
Indian cuisine new promotion
from Hilton
Competitors News
Hotel: Hilton
Media: Newoo
Date: 19th May,2009
Content:
New promotion of Indian
cuisine from now till 1st July.
Competitors News
Hotel: Sofitel
Media: Newoo
Date: 21st May,2009
Content:
Sofitel will popularizing on
cruise tour, and they have
named a cruise as ‘Sofitel’, it
will be able to serve any small
functions and parties.
Competitors News
Hotel: Harbor Plaza & Hilton
Media: Economic Times
Date: 21st May,2009
Content:
Journalist comment on
expensive Rice Dumplings in
the market, and take the Rice
Dumpling from Harbor Plaza
and Hilton as an example.
Competitors News
Review Business Apr
(MTD 1-22 May )
Actual Forecast Budget
Variance
to F
Variance
to B
Occ% % % % % %
ARR % %
ROOM
REVENUE
2,626,922 2,689,443 2,778,292 % %
Competitors Rate
Competitors Hotel Survey
MTD 1-22 May
IC JW Hilton HP GR Sofitel Johnson
Occ
%
% % % % % % %
RM
Sold
5,382 6,838 4,988 4,795 6,451 5,408 4,788
ARR
RGI Index
MTD 1-22 May
IC JW Hilton HP GR Sofitel
Johnson
ARI
MPI
RGI
Outlet Performance
This Week M-T-D Y-T-D
No.
Cover
s
Ave
r.
Per.
Cov
er
Reve. No.
Covers
Aver.
Per.
Cover
Act.
Reve.
(A)
Budg.
Reve.
(B)
Discre.
A VS B
No.
Cover
s
Aver.
Per.
Cove
r
Act.
Reve.
(A)
Budg.
Reve.
(B)
Discre.
A VS B
Gingers 2343 85 198,039 7385 83 614,389 579,384 % 49,113 79 3,857,518 4,207,650 %
Emeral
d
Sea
355 417 148,064 1257 440 553,386 471,323 % 9,902 379 3,756,459 3,609,023 %
Lobby
Lounge
432 69 29,752 1441 67 96,147 101,968 % 10,116 62 627,271 688,618 %
Room
Service
188 90 16,888 460 84 38,517 43,287 % 2,963 85 250,692 300,651 %
Total 3318 118 392,743 10,543 124 1,302,439 1,195,962 % 72,094 118 8,491,940 8,805,942 %
Banquet PDR Ratio
No. of Meeting room
available
No. of Meeting room
rented
% OCC
This Week 182 20 11%
M-T-D 572 84 15%
Y-T-D 3692 552 15%
Banquet Forecast and Actual
Budg.
B
Actual
A
On the
Book
O
Total
A+O
Total
A+O
Vs
Budg.
Tentative
T
Total
A+O+T
Total
A+O+T
VS B
M-T-D 994,800 623,966 178,575 832,541 84% 15,500 848,041 85%
Y-T-D 3,770,407 3,913,420 178,575 4,091,995 109% 15,500 4,107,495 109%
Banquet Forecast and Actual
Forecast for May
Forecast for Jun
Forecast May,
Forecast June
Competitor Survey ~
JW Marriott
Date Events Followe
d by
Action Plan Result
(Sat.)
(Sat.)
(Sat.)
(Sun.)
(Sun.)
(Mon)
(Tue.)
(Wed.)
(Thu.)
(Fri.)
(Fri.)
Wedding(120 chinese lunch)
Wedding(170 chinese lunch)
GSK(83 meeting)
Wedding(200 chinese lunch)
GSK(14 meeting)
GSK(12/15 meeting/buffet lunch)
None
AmCham(15 meeting)
Shen Zhi Jiang Auction(60
meeting)
Shen Zhi Jiang Auction(60
meeting)
USA Education International(80
meeting)
Tina
Anita
Anita
Charlie
Competitor Survey ~
Hilton
Date Events Followed
by
Action Plan Result
(Sat.)
(Sun.)
(Mon)
(Tue.)
(Wed.
)
(Thu.)
(Fri.)
Wedding(420 chinese lunch)
China Enterprise(200 meeting)
Beijing Taimei Club(30 meeting)
None
None
Honeywell(200 meeting)
Chongqing Foreign Language
School
Anita
Charlie
Tina
Charlie
Competitor Survey ~
Harbour Plaza
Date Events Followed
by
Action Plan Result
(Sat.)
(Sat.)
(Sun.)
(Mon)
(Tue.)
(Wed.
)
(Thu.)
(Thu.)
(Fri.)
Wedding(550 chinese lunch)
CTTQ(80 meeting)
SISLY(30 training)
Beijing Bade Medical Apparatus and
Instruments Co.(17 meeting)
Beijing Bade Medical Apparatus and
Instruments Co.(17 meeting/buffet
lunch)
Chun Pai Garments(150
meeting/dinner)
IBM(50/40 meeting/buffet lunch)
Changjiang Yinxiang Travel
Agency(400 meeting)
FIAT(100 outside catering)
Tina
Vivian
Tina
Vivian
Charlie
Anita
Cherry
Competitor Survey ~
Sofitel
Date Events Followed
by
Action Plan Result
(Sat.)
(Sun.)
(Mon)
(Tue.)
(Wed.
)
(Thu.)
(Fri.)
Wedding(400 chinese lunch)
Wedding(300 chinese lunch)
Czech Council for Promotion of
International Trade(50
meeting/lunch)
None
Chongqing Adtech Company(15
meeting/lunch)
None
Yuan Da environmental
protection(150 meeting)
Ella
Charlie
Competitor Survey ~
Howard Johnson
Date Events Followe
d by
Action Plan Result
(Sat.)
(Sun.)
(Mon)
(Tue.)
(Wed.
)
(Thu.)
(Fri.)
Wedding(350 chinese lunch)
None
None
None
Chongqing Ju Fu Real Estate
Company(150 meeting)
None
Ufida Soft(300 meeting)
Charlie
Charlie
Charlie
Will find contact
This Week Action
Charlie Sales Manager
New Leads Justice Bureau, Meeting on June
Kaplan Education, China CEO visit, 23 May
Wedding, 2 or 3 Oct, 400pax
Confirmed New
Bookings
Cisco System Beijing, 18-21 May, 40 Roomnights
Follow up British Consulate VIP Group, (Civic & Business Delegation)
British Consulate, 80 pax meeting, 4 & 5 June
ABB Jiangjin, Opening Ceremony group, 25 Aug
M-T-D Revenue RMB 286,969
Outcome from last
week entertainment
1
New contract signed Changrong Trading, Aptech Co Ltd
Telemarketing
outcomes
others Sales Call :23
This Week Action
Vivian Assistant Sales Manager
New Leads
Confirmed New
Bookings
Follow up Longstaying Extend contract RM3501 RM 3506
Longstaying lead volvo
Hand over associations to Cherry Wang
M-T-D Revenue RMB442,654
Outcome from last
week entertainment
1 (yu hui group )
New contract signed
Telemarketing
outcomes
others Sales Call 10
This Week Action
Tina Shen Assistant Sales Manager
New Leads Abbott- Half day meeting and Dinner, 30 persons, 10 room nights on Sep.
Shui On Tian Di- 2 times outside catering on July, 100 persons per time.
- Barbecue outside catering, 150 persons on June
Confirmed New
Bookings
Longfor Real Estate- 5 rooms for 2 nights on
Follow up
M-T-D Revenue RMB320,690
Outcome from last
week entertainment
2 ( Sincere Holding Co. & Sud-Chemie China)
New contract signed
Telemarketing
outcomes
Others 20 sales call
This Week Action
Cherry Wang Sales Executive -13th
New Leads Accession of new vice-consul of Japan consulate
Isuzu(China) Co.,Ltd 13rd Jun 15rooms X 5 nights
GuangDong Linhua Co.,Ltd 28 rd Jun 16rooms X 3 nights
Confirmed New
Bookings
Follow up
M-T-D Revenue RMB 231,989
Outcome from last
week entertainment
Total 2
New contract signed Total 3 (Magneti Marelli Guangzhou Motor ; PanCheng YiHong ShiYou GangGuan
Co.,Ltd; CKD)
Telemarketing
outcomes
Sales Call : 23
This Week Action
Anita Sales Manager May 16 - May 22
New Leads 1. China XuZhou International Corporation on June10 (60pax)
2. Tai Bei Royal wedding company Meeting on June 21 (200pax)
3. Ruishang PR Consulting Co Ltd on Dec12,09 (200pax)
4. Grand Tour MICE on July9-12,09 (50pax)
Confirmed New
Bookings
1 Ministry of Economic Development and Trade Meeting on June22(50pax)
Follow up 1 Realway PR Consulting Co Ltd meeting on June4(150pax)
2 MSD Pharmaceutical MICE on July7-9(250pax)
3 Unilever Chinese Lunch on May21,09
M-T-D Revenue 26,
Outcome from last
week entertainment
1 Zhong Han Group
2 Johnson controls
Telemarketing
outcomes
25
others 2 sales call ; Sale Rice Dumpling 71 boxes
This Week Action
Sandy Asst. Sales Manager May 16-22
New Leads May 23 DEL Machine
June 9 Times Paper
Confirmed New
Bookings
June 17-19 BASF
Sep 12 Wedding
Follow up DEF Event : May 9 Everbright Bank; May 11-16 Chanel
May 13 HP Interview; May 13 Summit Group
May 13 CTS Beijing; May 12-15 KIA Motor
May 16 Wedding May 11-13 Lafarge;
TEN Event : June 11 PMG meeting;
May 23 DEL Machine
INQ Event : May 30 Comfort Travel
June 11 New Asia Travel
June 12 Toshiba Medical
M-T-D Revenue RMB
Outcome from last
week entertainment
Mr Zhu for DEL machine
Telemarketing
outcomes
2 local visits & 30 Telemarketing call
others
This Week Action
Katrina Sales Executive May 16-22
New Leads Birthday Dinner Jun 13 400pax
Jade Power Jul 21-24 20pax meeting 15rms
Wedding Lunch Oct 24 400pax
Confirmed New
Bookings
Follow up INQ Event : Birthday Dinner Jun 13 400pax
Jade Power Jul 21-24 20pax meeting 15rms
Wedding Lunch Oct 24 400pax
M-T-D Revenue RMB
Outcome from last
week entertainment
Telemarketing
outcomes
20
others
This Week Action
Chris Sales Executive May. 16-22
New Leads May 31, New China Life Insurance Company Meeting
June 8-12, Pfizer Pharmaceutical Company Meeting
June 14, Belle Meeting
Confirmed New
Bookings
May 20, Chongqing 359 Futures Brokers Company Meeting
June 8, Wedding for Mr. Yu
Follow up DEF: May 20, Chongqing 359 Futures Brokers Company Meeting
May 17, Grand Tour Travel Agency Meeting
May 25-27, Faw Toyota Group
May 23-25, Chang Jiang Cruise Overseas Travel Agency
INQ: June 6, Chongqing Zhong Se Investment Luncheon
June 26-28, Beijing CTS Group
M-T-D Revenue
Outcome from last
week entertainment
Telemarketing
outcomes
25 Telemarketing
others
Day of Week
DATE 15-May 16-May 17-May 18-May 19-May 20-May 21-May
Pick Up % % % % % % %
SAME DAY
CXL RMS 42 9 12 29 38 30 35
SAME DAY
P/U RMS 64 45 36 27 18 16 28
Business for Next Week
DATE 22-May 23-May 24-May 25-May 26-May 27-May 28-May
On
Book
82% 60% 54% 34% 33% 20% 19%
MICE Changjiang
Cruise
Overseas
meeting
(10 rms)
Changjiang
Cruise
Overseas
meeting
(60 rms)
Toyota
Motors(12
rms)
Toyota
Motors(20
rms)
TOUR New
Century(28
rms)
Huifeng
Travel(10
rms)
OTC(12 rms)
Yangtze River
Int(10 rms)
New
Century(28
rms)
OTC(12 rms)
Yangtze River
Int(10 rms)
New
Century(9
rms)
New
Century(9
rms)
CITS(13
rms)
New
Century(7
rms)
CITS(12
rms)
KuaiDa
Travel (10
rms)
New
Century(6
rms)
New
Century(15
rms)
Grooming Inspection
Monthly Report
Copy of Grooming Inspection Summary Report -
Strategy & Action Plan
Strategy & Action Plan
Strategy Action
