ꆶ벼쫵뺭볃ꆷ뗚3웚(ퟜ뗚219웚)2006쓪훐볤짌드믵뗄풭틲럖컶벰뛔닟첽쳖낲믕뿆벼톧풺ꆡ뫺퓂펢ꆡ뫎믹쏴[햪튪]놾컄춨맽뛔드믵뗄캣몦벰틽웰드믵뗄풭틲짮죫럖컶,뷸뛸쳡돶짷훘톡퓱뺭쿺짌,뫏샭뮮럖쿺쫛쟸폲;훆뚨뿆톧뫏샭뗄쿺쫛볆뮮ꆢ췪짆뗄볛룱헾닟벰뫏샭뗄략샻헾닟;퇏룱ퟶ뫃듙쿺맜샭;볓잿웳튵쓚늿펪쿺죋풱뗄맜샭뗈훎샭훐볤짌드믵뗄뛔닟ꆣ쾣췻쓜뛔퇐뺿뫍뷢뻶훐볤짌드믵컊쳢폐쯹냯훺ꆣ[맘붡듊]드믵ꆡ짺닺웳튵ꆡ훐볤짌컞싛뫎쪱,튻룶웳튵튪쿫짺듦ꆢ랢햹ꆢힳ듳,닺욷쿺쫛뚼쫇웤훘튪튻뮷ꆣ좻뛸,퓚떱뷱벤쇒뺺헹뗄쫐뎡훐,폐뫜뛠틲쯘펰쿬웳튵닺욷뗄헽뎣쿺쫛,웤훐드믵뻍쫇튻룶죃웳튵뫍쿺쫛죋풱춷춴늻틑뗄컊쳢,쯼룸웳튵듸살쇋퇏훘뗄캣몦ꆣ드믵(폖돆떹믵ꆢ돥믵)쫇횸웳튵펪쿺췸싧훐뗄룷벶뺭쿺짌,짵훁쫇쿺쫛ퟜ늿쫜떽샻틦뗄쟽뚯,쪹쯹뺭쿺뗄닺욷뿧뗘쟸쿺쫛,퓬돉볛룱믬싒,듓뛸쪹웤쯻뺭쿺짌뛔뺭쿺룃닺욷쪧좥탅탄,쿻럑헟뛔욷없쪧좥탅죎ꆣ드믵폖럖캪솼탔드믵뫍뛱탔드믵솽훖샠탍ꆣ솼탔드믵훷튪횸웳튵퓚쫐뎡뾪랢돵웚,폐틢톡퓱쇷춨탔쓜뷏잿뗄쫐뎡훐뗄뺭쿺짌,쪹웤닺욷쇷쿲럇훘튪쿺쫛쟸폲믲뿕냗쫐뎡뗄쿖쿳ꆣ쯼뗄훷튪쳘뗣쫇뺭펪믮뚯퓚웳튵쿖탐쿺쫛췸싧횮췢뷸탐,튻냣늻믡캣몦웳튵헽뎣뗄짺닺뺭펪믮뚯ꆣ뛸춨뎣컒쏇쯹쮵뗄드믵훷튪횸뛱탔드믵,벴뺭쿺짌캪쇋믱좡럇헽뎣뗄샻죳,탮틢쿲ퟔ벺쾽쟸횮췢뗄쫐뎡쟣쿺닺욷뗄탐캪ꆣ드믵쫇캣몦웳튵쿺쫛췸싧짺듦뫍랢햹뗄ퟮ듳틾뮼ꆣ볙죧럅죎쫐뎡짏드믵쿖쿳뗄틢랢햹,ퟮ훕뿉쓜믡떼훂웳튵헻룶펪쿺췸싧뗄뇀삣ꆣ놾컄듓드믵뗄캣몦벰돉틲럖컶죫쫖,뷸뛸쳡돶쿠펦뛔닟ꆣ튻ꆢ훐볤짌드믵뗄캣몦1.쿻럑헟뛔욷없쪧좥탅탄,웳튵샻틦쫜떽뻞듳쯰쪧ꆣ쿻럑헟뛔욷없뗄탅탄살ퟔ폚훮뛠랽쏦,뛸웤훐솼뫃뗄욷없탎쿳뫍맦랶뗄볛룱쳥쾵쫇웤훐훁맘훘튪뗄늿럖ꆣ튻떩쫐뎡짏랢짺드믵,뻍믡떼훂볛룱믬싒,볛룱튻떩믬싒뻍믡횱뷓펰쿬욷없퓚쿻럑헟탄쒿훐뗄탎쿳ꆣ헢퇹튻살,웳튵뛠쓪뿠탄뺭펪뗄욷없뻍믡쫜떽퓖쓑탔듲믷,헢뻍붫퇏훘췾킲욷없헢룶컞탎닺,튲믡퇏훘펰쿬웳튵헽뎣뗄짺닺뺭펪믮뚯ꆣ2.훐볤짌컞샻뿉춼,ퟮ뫳뻜쫛짌욷ꆣ훐볤짌뺭펪쒳욷없닺욷뗄ퟮ횱뷓뚯솦컞틉뻍쫇샻죳,뛸튻떩쫐뎡짏랢짺드믵,볛룱믬싒,쿻럑헟뛔욷없쪧좥탅탄,릺싲솿쫆뇘뻍믡쿂붵,쿠펦훐볤짌뗄쿺쫛솿튲뻍믡쯦횮쿂붵,헽뎣쿺쫛쫜떽퇏훘룉죅,샻죳뻍믡복짙,샻죳뗄복짙횱뷓듬짋쇋훐볤짌뗄뺭펪믽벫탔ꆣ헢뻍폐뿉쓜틽랢룼볓퇏훘뗄드뛔탍맋뿍:싺틢뛈뫍훒돏뛈뚼뗍,뛔떱잰럾컱짌쪧췻,쯄뒦ퟶ랴쏦탻뒫,듲쯣뮻럾컱짌(죧춼2쯹쪾)ꆣꆡꆡ퓚Jones&Sassar뻘헳믹뒡짏,릹붨돶맋뿍훒돏뗄햽싔쿬펦뻘헳ꆣ룹뻝틆뚯춨탅맋뿍뗄싺틢뫍훒돏쳘탔,럾컱짌돽쇋튪쳡룟럾컱훊솿쪹맋뿍싺틢횮췢,뮹춬쪱튪쳡룟뮻뇚생,살쳡룟맋뿍훒돏ꆣ뻟쳥살붲,럾컱짌뿉틔쪵쪩뿍뮧맘쾵볆뮮,붨솢솼뫃뗄럾컱죋볊맘쾵,훘쫓튻쿟럾컱죋풱뗄ퟷ폃;랢햹맋뿍뗄믘놨붱샸뗈쿮쒿,쳡룟쯻쏇뮻뗄쯰쪧럑폃;춬쪱튲튪럇뎣훘쫓샏맋뿍ꆣ뮻뇚생뗄죽룶캬뛈훐,틲캪럾컱죋볊맘쾵뗄뇚생킧펦ퟮ잿,쯹틔솼뫃뗄맋뿍맘쾵쫇펰쿬ퟮ쿔훸뗄뇚생,쫇뮻뇚생햽싔맜샭뗄뗚튻튪쯘ꆣ펰쿬틆뚯춨탅뮻뇚생뗄쿔훸탔틲쯘폐뮻돉놾훐뗄쯰쪧럑폃ꆢ럾컱죋볊맘쾵,틔벰뷸죫럑폃ꆣ틆뚯춨탅럾컱짌뇘탫돖탸뗘랢햹맋뿍믘놨붱샸볆뮮,살릮만ퟔ짭맋뿍좺,뇈죧춨뮰쪱볤붱샸ꆢ볛룱헛뿛,쳡룟뮻쯰쪧럑폃ꆣ퓋펪짌뫍맋뿍뗄죋볊맘쾵튲쫇맋뿍훒돏뫍맋뿍놣쇴뗄훘튪틲쯘,뫃뗄럾컱죋볊맘쾵룸맋뿍듸살뗄쫕틦,짵훁쓜릻쪹맋뿍뗖훆힡뺺헹헟뗄뗍볛믲훮뛠웤쯻뗄폕믳ꆣ랢햹룟뗄뮻쯰쪧럑폃,죧돖탸뗄맋뿍믘놨붱샸,틔벰랢햹폫맋뿍뗄폅훊죋볊맘쾵,죧맘쾵떼쿲뗄쫐뎡닟싔,늻뷶쳡룟맋뿍뮻뇚생,뛸쟒뮹쓜쳡룟맋뿍싺틢뛈,듓솽룶닣쏦쳡룟맋뿍훒돏ꆣ캪쇋컼틽탂맋뿍,틆뚯춨탅럾컱짌튪붵뗍뛔탂맋뿍뗄뮻뇚생,벴붵뗍뮻돉놾훐뗄뷸죫럑폃,죧쫖믺릺싲폅믝ꆢ붵뗍잩풼럑뗈ꆣ[닎뾼컄쿗],.,&Taylor,.(1992).Measuringservicequality:areexaminationandextension[J].JournalofMar2keting,56(July),,.,Mothersbaugh,.,&Beatty,.(2000).Switchingbarriersandrepurchaseintentionsinser2vices[J].JournalofRetailing,76(2),,.,Mothersbaugh,.,&Beatty,.(2002).Whycustomersstay:measuringtheunderlyingdi2mensionsofservicesswitchingcostsandmanagingtheirdifferentialstrategicoutcomes[J].JournalofBusinessResearch,55,,.,&,Jr.(1995).Whycustomerdefect[J].HarvardBusinessReview,(November-De2cember):,M.,Park,M.,&Jeong,D.(2004).Theeffectsofcustomersatisfactionandswitchingbarrieroncustomerloyal2tyinKoreanmobiletelecommunicationservices[J].TelecommunicationsPolicy,28,145-159ꆤ72ꆤ' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.
ꆶ벼쫵뺭볃ꆷ뗚3웚(ퟜ뗚219웚)2006쓪믵,뛸떱드믵듯떽늻뿉쫕쪰뗄뗘늽쪱,헻룶볛룱쳥쾵튻욬믬싒,훐볤짌컞샻뿉춼,떼훂뛔욷없뗄탅탄뎹뗗즥쪧,ퟮ뫳뻜쫛짌욷ꆣ3.웳튵뗄헻룶쿺쫛췸싧쫜떽퇏훘웆뮵ꆣ쿺쫛췸싧횸뗄뻍쫇짺닺웳튵폫룷벶훐볤짌춨맽쒳훖맘쾵탎돉뗄튻훖샻틦릲춬쳥ꆣ룷벶훐볤짌횮볤춨맽벶닮볛룱쳥쾵벰벶닮샻죳럖엤믺훆,쪹쎿튻닣듎ꆢ쎿튻뮷뷚뗄뺭펪헟뚼뿉틔춨맽쿺쫛닺욷좡뗃쿠펦뗄샻죳ꆣ뛸튻떩랢짺드믵쿖쿳,벶닮볛룱뇘좻믡퓢떽웆뮵,벶닮샻죳컞램쪵쿖,룷닣듎샻틦쫜떽쯰쪧,훐볤짌컞샻죳뿉뗃,폚쫇헻룶쿺쫛췸싧쫜떽췾킲,짵훁뿉쓜랢짺퇏훘캣믺ꆣ4.틽웰볙쎰캱쇓닺욷돤돢쫐뎡ꆣ튻떩쫐뎡짏랢짺쇋드믵쿖쿳,훐볤짌뻍쏦쇙튻뚨뗄럧쿕,뛸튻킩훐볤짌캪쇋뇜뾪럧쿕,뻍믡훃웳튵탅폾뫍쿻럑헟샻틦폚늻맋,퓚뎬뗍볛캻뫍뎬뛮샻죳뗄폕믳쿂,춦뛸ퟟ쿕,듳솿릺뷸볙쎰캱쇓짌욷폫헽맦쟾뗀뗄닺욷믬퓚튻웰쿺쫛,죅싒쫐뎡훈탲,쪹뗃뫏램닺욷뗄쫐뎡럝뛮놻쟖햼,듲믷쇋웤쯻훐볤짌뛔욷없뗄탅탄ꆣ뛾ꆢ훐볤짌드믵뗄풭틲1.뺭쿺짌톡퓱늻떱,쿺쫛쟸폲뮮럖늻쏷좷틽랢드믵ꆣ듳랲쫐뎡퓋ퟷ맦랶,붫뿍뮧샻틦ꆢ쫐뎡붡뾵폐탲닙ퟷ떱ퟷ훷튪릤ퟷ살뗄웳튵,춨뎣믡닉좡뛀볒뺭쿺짌믲폐쿞훆뗄뺭쿺짌훆,헢퇹폐샻폚웳튵뗄쫐뎡퓋ퟷ뫍쿺쫛쟾뗀뗄맦랶맜샭ꆣ뮪뗛뻍쫇헢웤훐뗄뗤탍듺뇭,뮪뗛듓튻뾪쪼뻍볡뻶쪵쪩뛀볒뺭쿺짌훆,늢좡뗃쇋솼뫃킧맻ꆣ떫쫇,폐킩뎧볒캪쇋퇛잰샻틦,늻훘쫓뎤풶듳볆,횻튪폐죋쓃잮살싲쯻뗄믵,뻍뿉틔돉캪떱뗘뗄뺭쿺짌,쪹뗃퓚춬튻쟸폲뺭쿺짌뇩뗘뾪뮨,벴닉폃웕뇩뺭쿺훆뗄쿺쫛쟾뗀닟싔ꆣ헢퇹춬튻뗘쟸뻍돶쿖쇋솽볒믲룼뛠뗄뺭쿺짌,퓚폐쿞뗄쿺쫛쟸폲쓚뫍폐쿞뗄쿻럑솿쿂,뺭쿺짌캪쇋ퟔ짭뗄샻틦뻍죝틗뷸탐볛룱햽뛸쿲웤쯻쟸폲드믵ꆣ퓙헟뎧볒퓚좷뚨뺭쿺짌쪱,쎻폐퇏룱뗄쟸폲뮮럖믲뮮럖늻쏷좷,헢튲캪죕뫳뺭쿺짌뗄드믵쳡릩쇋믺믡ꆣ2.볛룱쳥쾵믬싒틽랢드믵ꆣ떱잰,탭뛠웳튵퓚닺욷뚨볛짏죔좻닉폃뒫춳뗄ꆰ죽벶엺랢훆ꆱ살뚨볛,벴ퟜ뺭쿺볛(돶뎧볛)ꆢ튻엺볛ꆢ뛾엺볛ꆢퟮ뫳볓룶붨틩쇣쫛볛ꆣ헢훖볛룱쳥쾵훐쎿튻룶뷗쳝뚼폐튻뚨뗄헛뿛ꆣ죧맻헛뿛짨볆늻뫏샭,떼훂샻죳뿕볤욫듳,횻튪쫐뎡폫쫐뎡횮볤폐튻뚨뗄볛룱닮,쟒헢훖볛룱닮뎬맽믵컯퓋럑쪱,드믵뻍벫폐뿉쓜랢짺ꆣ쇭췢,죧맻ퟜ뺭쿺짌틔뗍폚헽뎣쇣쫛볛룱뗄볛룱ퟶ훕뛋쿺쫛뗄뮰,쯻늻떫쓜믱뗃뇈튻냣훕뛋뺭쿺짌룟뗃뛠뗄샻죳,뛸쟒틲캪볛룱폅쫆믡싓뛡웤쯻훕뛋뺭쿺짌듳늿럖쫐뎡,헢뻍쫆뇘믡틽웰헻룶쫐뎡뗄믬싒ꆣ3.웳튵쎤쒿쿲뺭쿺짌볓톹볓솿뛸틽랢드믵ꆣ튻훖닺욷퓚튻룶탂뗄쟸폲떽뗗폐뛠짙쿻럑솿,뎧볒ꆢ훐볤짌탄훐뚼쓑폐뚨쫽,폈웤탂닺욷룼쫇룶캴횪쫽ꆣ틲듋,뇈뷏샭탔ꆢ컱쪵뗄튻킩웳튵퓚돵듎폫뺭쿺짌잢첸뺭쿺쫂쿮쪱,튻냣뚼맦뚨폐튻룶닺욷뗄쫔쿺(튻냣틔퓂믲헟벸엺뷸믵솿캪뇪ힼ),좻뫳춨맽쫔쿺웚뗄퓋ퟷ쟩뿶살좷죏쫇럱헽뎣싄탐캨튻뺭쿺짌뗄뫏풼ꆣ평폚탭뛠뺭쿺짌뾴훐쓣뗄닺욷뫳,잧랽냙볆뗄쿫쓃떽퓚헢튻쟸폲뗄뺭쿺좨ꆣ틲듋,췹췹믡퓚쫔쿺웚볤좫솦틔뢰,좡뗃뫃뗄쿺쫛튵벨ꆣ폐킩뎧볒췹췹죝틗놻뺭쿺짌퓚쫔쿺웚쓚뗄쿺솿쯹쏔믳,퓚잩뚨뺭쿺뫏춬쪱,뻍믡틔쫔쿺웚쓚뗄쿺쫛솿캪틀뻝,퓙볓짏맣룦ꆢ췆맣ꆢ듙쿺춶죫뫳뗄쫐뎡쿺솿뗄퓶볓ퟷ풤맀,탎돉튻룶쓪뛈쒿뇪ꆣ췪돉헢튻쒿뇪,뻍룸폨쓪훕붱샸,췪늻돉퓲횻폐뫜짙짵훁쎻폐쓪훕붱샸ꆣ틲듋뺭쿺짌캪쇋믱뗃폕죋뗄쓪훕붱샸,뻍운쏼좥ퟶ,떫죎뫎쪱뫲쫐뎡뗄쿻럑솿뚼쫇폐쿞뗄,떱놾뗘쫐뎡컞램듯떽뛮뚨쿺솿쪱,뻍믡닺짺풽쟸쿺쫛뗄쓮춷ꆣ헢퇹,드믵뻍닺짺쇋ꆣ4.략샻헾닟늻뫏샭틽랢드믵ꆣ략샻쫇뎧볒틀뻝튻뚨뗄움에뇪ힼ,틔쿖뷰믲쪵컯뗄랽쪽뛔뺭쿺짌뗄훍뫳붱샸ꆣ쳘뗣쫇훍뫳뛒쿖,뛸럇떱뎡뛒쿖ꆣ쒿잰듳뛠쫽짺닺웳튵췹췹룹뻝뺭쿺짌뗄쿺쫛솿살뻶뚨략샻뗄뛠짙,쿺솿풽듳,략샻뻍풽룟ꆣ틲듋,뺭쿺짌캪뛠뗃략샻,뻍잧랽냙볆뗘좥삩듳쿺쫛솿ꆣ볙죧헢훖ퟶ램퓋폃뗃떱뗄좷뿉틔웰떽벤샸뺭쿺짌쳡룟쿺쫛솿뗄쒿뗄,뛔웳튵뗄랢햹컞틉쫇듳폐틦뗄,폈웤쫇퓚닺욷뷸죫쫐뎡돵웚,뛔쳡룟닺욷워믵싊,톸쯙햼쇬쫐뎡,헢튻헾닟뗄ퟷ폃늻뿉뗍맀ꆣ떫죎뫎쫂컯뚼폐웤솽쏦탔,튻떩략샻헾닟퓋폃늻떱,웤킧맻믡잡잡쿠랴,돉캪드믵싒볛뗄폕랢볁ꆣ쳘뇰쫇떱뎧볒뗄닺욷햼쇬쫐뎡뫳,쿺쫛릤ퟷ뗄훘뗣쿲컈뚨쫐뎡ꆣ헢쪱내헕쿺쫛솿룸폨략샻뗄헾닟좱뗣뻍뇭쿖뗃풽살풽쏷쿔ꆣ쿺쫛솿풽듳,략샻풽룟,뇘좻믡쪹뺭쿺짌늻퓱쫖뛎뗘좥퓶볓쿺쫛솿,룷벶뺭쿺짌퓚쿞뚨뗄쟸폲쓚컞램퓚쿞뚨뗄쪱볤췪돉튻뚨뗄쒿뇪,뫜ퟔ좻뻍쿫떽풽쟸쿺쫛,탎돉드믵ꆣ5.듙쿺럑폃맜샭늻맦랶틽랢드믵ꆣ듙쿺럑폃쫇웳튵캪쇋삩듳닺욷뗄쿺쫛솿ꆢ쳡짽욷없탎쿳ꆢ쳡룟닺욷횪쏻뛈뛸ퟷ뗄튻훖믹놾춶죫ꆣ폐킩웳튵췹췹쫇내튻뚨쿺솿뇈샽늦룸뺭쿺짌듙쿺럑폃,뎧볒횻쫇엉죋뾴뾴뺭쿺짌폐쎻폐ퟶ듙쿺,훁폚뺭쿺짌붫뎧볒늦룸뗄듙쿺럑폃쫇럱좫늿폃폚듙쿺,뻟쳥폃췹뫎뒦,듓룹놾짏쮵웳튵컞램헆뿘ꆣ헢퇹,뺭쿺짌쯹뗃떽뗄뻍뻸럇냙럖횮벸뗄듙쿺럑폃쇋,뛸쫇헻룶볛룱쳥쾵짏뗄뻞듳닮뛮뿕볤ꆣ쯤좻뿉쓜폐뗄뎧볒뛔볛룱맜뗄뫜퇏,떫좴뫶싔쇋듙쿺럑폃헢튻좱뿚훂쪹볗뗘뺭쿺짌폫틒뗘뺭쿺짌퓚풭쪼볛룱짏뻍닺짺쇋닮틬ꆣ풭틲퓚폚죧맻볗뗘뺭쿺짌뗄쿺솿듳폚틒뗘,내뇈샽볗뗘뺭쿺짌퓚뎧볒뒦뗃떽뗄듙쿺럑폃뻍뇈틒뗘뺭쿺짌뗃떽뗄룟ꆣ죧맻볗뗘뺭쿺짌ퟱ쫘풼뚨붫듙쿺럑폃헦헽좫늿폃폚듙쿺퓲솽뗘튻쟐쿠낲컞쫂ꆣ뛸죧맻볗뗘뺭쿺짌쎻폐퇏룱ퟱ쫘풼뚨,뻍폐뿉쓜랢짺드믵쿖쿳ꆣ틲캪볗뗘뺭쿺짌췪좫뻟놸쇋뿧쟸쿺쫛뗄볛룱폅쫆ꆣ틲듋듙쿺럑폃맜샭늻맦랶,뻍캪드믵쳡릩쇋폐샻쳵볾,캪헻룶쿺쫛듸살뻞듳틾뮼ꆣ6.웳튵쓚늿펪쿺죋풱캥맦닙ퟷ틽랢드믵ꆣ쿖뷗뛎벸뫵퓚쯹폐뗄웳튵샯,펪쿺죋풱뗄쫕죫쪼훕폫쿺쫛튵벨ꆤ73ꆤ' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.
ꆶ벼쫵뺭볃ꆷ뗚3웚(ퟜ뗚219웚)2006쓪맒릳뗄ꆣ캪듋,튻킩웳튵뗄펪쿺죋풱믲쫇럖맜쒳튻쟸폲뗄쫐뎡듺뇭,캪쇋뛠쓃붱뷰,훃웳튵뗄쿺쫛헾닟뫍횰튵뗀뗂폚늻맋,맄뚯늢냯훺뺭쿺짌캥맦닙ퟷ,틔뗍볛쿲웤쯻뗘쟸랢믵ꆣ믲폐뗄펪쿺죋풱틲뛊볉웳튵훐웤쯻죋붱뷰뇈ퟔ벺룟,짃ퟔ믮뚯,죃뺭쿺짌쿲헢킩뗘쟸드믵,틔듯떽웆뮵룃뗘쟸헽뎣뗄쿺쫛훈탲ꆢ틽웰뺭쿺짌놧풹벰쿺쫛믽벫탔복췋ꆢ쿺쫛솿쿂붵뗄쒿뗄ꆣ뮹폐뗄펪쿺죋풱닙쫘늻헽,틑뺭뻶뚨샫뾪웳튵쇋,쇙ퟟ뫍뺭쿺짌듯돉쒬웵,틔훖훖샭평욭뗃웳튵횧돖,좻뫳쿲웤쯻뗘쟸엗쫛,틽웰쟸폲돥춻뗈ꆣ죽훪뿚럾튺뻍쫇튻룶뗤탍뗄샽ퟓ,죽훪퓚뚦쪢쪱웚쫐뎡드믵듯떽럨뿱뗘늽,뛸헢웤훐웳튵쓚늿펪쿺죋풱닎폫뗄드믵뻍쿠떱퇏훘ꆣ죽ꆢ훎샭훐볤짌드믵뗄뛔닟1.뫏샭뮮럖쿺쫛쟸폲ꆢ짷훘톡퓱뺭쿺짌ꆣ뫏샭뮮럖쿺쫛쟸폲,놣돖쎿튻룶뺭쿺쟸폲뺭쿺짌쏜뛈뫏샭,쫇럀횹닺욷헻쳥뺺헹벤쇒,릩맽폚쟳,틽웰드믵뗄폐킧듫쪩ꆣ뛔폚쓑틔뮮럖쟸폲뗄뗘쟸펦컾짼늿럖샻틦ꆣ뇈죧:쪵탐쟸폲싴,쏅캪헢킩쟸폲뗄짌볒뾪랢쿺닺욷,쟒쿺짌횻뺭펪튻훖욷없닺욷,폫웤쯻뺭쿺짌뗄닺욷쟸뇰뾪살,쪹뺭쿺짌폫웳튵뷡돉샻틦릲춬쳥,뺭쿺짌뛔닺욷뗄죈쟩룟,뛔웳튵뗄훒돏뛈튲뻍쳡룟,웳튵뇈뷏뫃맜샭ꆣ퓙뇈죧,캪쒳튻닺욷뾪뇙튻룶쇣뺭쿺짌쟸,퓚룃쟸폲뗄쫐뎡늻짨뺭쿺짌,냑룃쟸폲ퟷ캪훜뇟룷뺭쿺짌뗷헻뫍뮺돥쟸폲,퓊탭훜뇟뺭쿺짌퓚룃쟸폲ퟔ평뺺헹ꆣ톡퓱뫃뺭쿺짌,벰쪱랢쿖뫍뒦샭드믵뺭쿺짌ꆣ퓚훆뚨ꆢ뗷헻뫍횴탐헐짌닟싔쪱튪쏷좷뗄풭퓲뻍쫇뇜쏢드믵훷쳥뗄돶쿖믲퓶볓ꆣ뫏샭훆뚨늢쿪쾸뾼달뺭쿺짌뗄탅뫍횰튵닙쫘ꆣ돽쇋듓뺭쿺맦쒣ꆢ쿺쫛쳥쾵ꆢ랢햹샺쪷뾼달췢,뮹튪뾼달뺭쿺짌뗄욷뗂뫍닆컱ힴ뿶,럀횹드믵뺭쿺짌믬죫쿺쫛쟾뗀ꆣ벰쪱랢쿖뫍뒦샭드믵뺭쿺짌,뿘훆뫍컈뚨쫐뎡,럀횹드믵뺭쿺짌뛔쫐뎡쳥쾵뗄뷸튻늽웆뮵ꆣ죧췞맾맾벯췅튻떩랢쿖드믵뗄뺭쿺짌뻍믡뿛돽뺭쿺짌쳡잰붻쓉뗄놣횤뷰,짵훁좡쿻웤듺샭룱ꆣ2.훆뚨췪짆뗄볛룱헾닟ꆣ웳튵퓚좷뚨닺욷볛룱쪱,늻뷶튪뾼싇돶뎧볛룱,춬쪱뮹튪뾼싇튻엺볛ꆢ뛾엺볛ꆢ훕뛋쿺쫛볛ꆣ뛸쟒쎿튻벶뇰뗄샻죳짨훃뇘탫뺡뿉쓜뫏샭,늻뿉맽듳,춬퇹튲늻뿉맽킡ꆣ횻폐뫏쫊뗄닅쫇ퟮ뫃뗄ꆣ맽듳죝틗틽웰붵볛뺺헹,풽벶쿺쫛,퓬돉드믵;맽킡폖뗷뚯늻쇋룷샠뺭쿺짌뗄믽벫탔ꆣ쯹틔웳튵튪좷놣쿺쫛췸싧훐룷룶닣듎ꆢ룷룶뮷뷚뗄뺭쿺짌뗄믽벫탔,쪹웤쓜믱뗃쿠펦뗄샻죳ꆣ퓚뻟쳥닙ퟷ훐뇘탫힢틢룷랽쏦뗄솪쾵,힢틢뷢뻶뫃틔쿂벸룶컊쳢:캪쇋놣헏ퟜ뺭쿺짌뗄샻죳,뎧볒펦냑ퟜ뺭쿺짌뗄샻죳냼몬퓚돶뎧볛룱훐ꆣ샽죧뎧볒내쎿볾닺욷20풪뗄돶뎧볛룱룸ퟜ뺭쿺짌,뛸쪵볊내15풪뗄볛룱쫕좡믵뿮,헢5풪뗄닮볛뻍쫇뎧볒캪ퟜ뺭쿺짌짨훃뗄샻죳ꆣ뎧볒뿉틔릫늼돶뎧볛룱,떫룸ퟜ뺭쿺짌뗄볛룱놣쏜ꆣ캪쇋놣헏뛾벶엺랢짌뗄샻죳,ퟜ뺭쿺짌뛔췢돶믵쪱뿉횴탐쯄훖볛룱ꆣ벴뛔뛾벶엺랢짌횴탐돶뎧볛룱,뷓짏샽벴20풪,뛔쇣쫛짌뎡횴탐쇣쫛짌엺랢볛룱23풪,뛔췅쳥쿻럑헟쪵탐췅쳥엺랢볛룱24풪,헢훖볛룱펦룟폚헽뎣뛔짌튵떥캻뗄엺랢볛룱,뛔룶죋쿻럑헟쪵탐쇣쫛볛25풪ꆣ헢퇹ퟶ뗄쒿뗄퓚폚쪹뛾벶엺랢짌뿉틔내쿠춬뗄볛룱죧23풪쿺쫛룸짌뎡ꆢ췅쳥쿻럑헟뫍룶죋쿻럑헟,틔좷놣웤쓜믱뗃뫏샭샻죳ꆣ캪쇋놣헏쇣쫛짌뎡뗄샻죳,ퟜ뺭쿺짌뫍뛾벶엺랢짌퓚뛔췅쳥쿻럑헟뫍룶죋쿻럑헟쿺쫛쪱,튪퇏룱내헕췅쳥엺랢볛뫍쇣쫛짌엺랢볛룱쿺쫛,좷놣쇣쫛짌뎡튲폐샻뿉춼ꆣ캪쇋놣헏볛룱훆뛈뗄쮳샻횴탐,뛔폚럇뺭쿺짌뿍뮧떽웳튵쓃믵,쫛폨볛룱펦떱룟폚횱뷓퓚떱뗘쿲뺭쿺짌쓃믵뗄볛룱,놣뮤떱뗘뺭쿺짌뗄샻틦ꆣ틔샻폚캬뮤뎧짌횮볤솼뫃뗄맘쾵,쇭췢,뮹튪냾뛡튻킩죋뗄뚨볛좨,캬뮤볛룱쳥쾵뗄컈뚨ꆣ3.훆뚨뿆톧뫏샭뗄쿺쫛볆뮮,뒴퓬솼뫃뗄쿺쫛뮷뺳ꆣ퓚훆뚨쿺쫛볆뮮쪱,웳튵펦좷놣닺욷쓪뛈ퟜ릩쟳뗄욽뫢,쓪쓚룷쪱볤뗣릩쟳뗄욽뫢,쓪쓚룷쟸폲릩쟳뗄욽뫢,볆뮮늻뎬맽쫐뎡죝솿,뇜쏢틲쫐뎡뇤뮯떼훂릩쟳쪧뫢뛸듟짺드믵ꆣ웳튵펦룹뻝웤ퟔ짭쟩뿶닉좡튻킩듫쪩:웳튵돤럖ퟶ뫃잰웚쫐뎡뗷퇐릤ퟷꆣ돤럖쇋뷢쫐뎡쟩뿶,뷡뫏웳튵쪵솦,퓚훆뚨쿺쫛볆뮮쪱,쪹쿺쫛볆뮮뺡뿉쓜뷓뷼쫐뎡죝솿,쟐늻뿉놻뺭쿺짌쫔쿺웚뗄쿺쫛솿쯹쏔믳ꆣ뚨웚럖컶룷뺭쿺짌뗄쿺쫛ꆢ뿢듦폫쫐뎡쟩뿶,벰쪱럀횹믵컯맽뛠폫췑쿺틽웰드믵ꆣ붨솢튻쳗쫐뎡풤닢쾵춳,춨맽ힼ좷뗄쫐뎡뗷퇐,쫕벯뺡뿉쓜뛠뗄쫐뎡탅쾢,붨솢웰쫐뎡탅쾢쫽뻝뿢,좻뫳춨맽뫏샭뗄췆쯣,맀쯣돶룷룶쟸폲쫐뎡뗄캴살뷸믵솿쟸볤ꆣ튻떩룶뇰쟸폲쫐뎡뷸믵쟩뿶랢짺놩헇믲놩뗸,뎬돶웳튵뗄맀쯣랶캧,뻍뿉돵늽에뛏룃쫐뎡듦퓚컊쳢,웳튵뻍뿉십짏뛔듋ퟶ돶랴펦,럀횹드믵뗄랢짺ꆣ룹뻝쫐뎡탐쟩쫊쪱뗷헻볆뮮ꆣ폐쪱헻쓪볆뮮늻첫죝틗좷뚨,믲헟좷뚨쇋튲늻첫쫊폃,틲듋,튪룹뻝쫐뎡뗄뇤뮯,늻뛏ퟶ돶뗷헻,쪹헻룶쿺쫛볆뮮뷓뷼쫐뎡뇤뮯,늢놣돖쿺쫛볆뮮욽뫢ꆣ붨솢뿆톧뗄뾼뫋뫍붱샸믺훆,쟒늻뿉캨쿺솿싛펢탛ꆣ튪볓잿맽돌뗄뾼뫋뫍맜샭,볓듳뛔훕뛋맽돌맜샭뗄뾼뫋뇈훘,죧맻훕뛋릤ퟷퟶ뗃뫃,웤쿺쫛ퟔ좻뛸좻뻍믡짏짽,뛸쟒쫇돖탸컈뚨뗄쿺솿ꆣ훆뚨췪짆뫏샭뗄략샻헾닟,돤럖뗷뚯뺭쿺짌뗄믽벫탔략샻틀뻝늻춬뗄뇪ힼ,뿉뮮럖캪늻춬뗄탎쪽,듓뛒쿖쪱볤짏뾴,략샻튻냣뿉럖캪뾪떥략샻ꆢ퓂략샻ꆢ벾략샻뫍쓪략샻뗈쯄훖ꆣ늻춬뗄략샻탎쪽폐늻춬뗄쳘뗣,웤킧맻튲늻믡쿠춬ꆣ죧쿂뇭,춨맽뛔뇭훐벸훖략샻탎쪽뗄뇈뷏컒쏇뿉틔뾴돶,퓂뷡벾략뗄랽쪽ퟮ횵뗃쳡뎫ꆣ헢퇹,뛔뺭쿺짌살쮵,볈뛔췪돉쎿퓂쿺쫛볆뮮폐톹솦,폖평폚쎻폐뛔뺭쿺짌쪵쿖헦헽략샻,뺭쿺짌늻룒쯦틢냑략샻듲떽볛룱짏좥,쓜뷏뫃뗘뿘훆쫐뎡볛룱ꆣ춬쪱,죧뺭쿺ꆤ74ꆤ' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.
ꆶ벼쫵뺭볃ꆷ뗚3웚(ퟜ뗚219웚)2006쓪믹폚욽뫢볆럖뾨뗄웳튵컞탎닺볛횵움맀낲믕닆뺭듳톧믡볆톧풺ꆡ뗔쪤놦ꆡ뚭뢻잿ꆡ짲ꆡ컄[햪튪]쯦ퟅ횪쪶뺭볃쪱듺뗄떽살,뛔폚웳튵폐ퟅ룼캪훘듳뛸늻뿉믲좱틢틥뫍ퟷ폃뗄컞탎닺,닆컱믡볆탅쾢좴믹놾쎻폐뷒쪾ꆣ놾컄헫뛔헢튻삧뺳,틔욽뫢볆럖뾨캪믹뒡,냑컞탎닺뗄볆솿뫍맜샭뷗닣뗄벨킧뗄뫢솿솪쾵웰살,쫔춼퓚튻뚨돌뛈짏뷢뻶헢튻컊쳢ꆣ[맘붡듊]컞탎닺ꆡ욽뫢볆럖뾨ꆡ볛횵움맀튻ꆢ컞탎닺벰웤릹돉틲쯘럖컶쯦ퟅ횪쪶뺭볃쪱듺뗄떽살,늻뛏쳡룟뗄횪쪶뗄짺닺탔뫍뺭볃탔,쳥쿖퓚웳튵훐뫜훘튪뗄튻랽쏦뻍쫇컞탎짌캥맦뫳,랣뷰뮹뿉틔듓뺭쿺짌뗄략샻훐횱뷓뿛돽,룸뺭쿺짌퓬돉뫜듳뗄탄샭톹솦,늻룒쟡뻙췽뚯ꆣ퓚룸뺭쿺짌뗄략샻훐,퓙뢨횮틔쓪략샻ꆣ헢퇹,퓚럀드믵쾵춳붨짨훐,략샻쿞훆듫쪩뛔럀드믵믡웰떽믽벫뗄엤뫏ퟷ폃ꆣ략샻뗄벸훖탎쪽략샻탎쪽략샻쪱볤쮵ꆡꆡ쏷뷡ꆡꆡ맻뾪떥략샻뾪떥쪱횱뷓략샻죝틗냑략샻횱뷓듲떽볛룱짏좥,탎돉뇤쿠볛룱쪹뗃룷뗘뗄짌욷볛룱돶쿖쇋뫜듳닮뻠ꆣ퓂뷡략샻죝틗탎돉뛔볛룱뗄돥믷틽웰드믵뗄뿉쓜탔뷏듳ꆣ퓂략샻볈놣횤뺭쿺짌쎿퓂쿺쫛볆뮮,폖쓜뷏뫃뗄뿘퓂뷡벾략훆쫐뎡볛룱ꆣ죧뺭쿺짌캥맦뫳,랣뷰뿉틔듓볈쪹볛룱뗃떽뿘훆,폖폐샻폚쿺솿뗄퓶뎤ꆣ뺭쿺짌뗄략샻훐뿛돽ꆣ뺭쿺짌뛔췪돉쎿퓂쿺쫛볆뮮쎻폐톹솦,떫쓜벾략샻벾뷡벾략뷏뫃뗘뿘훆쫐뎡볛룱ꆣ죧뺭쿺짌캥맦뫳,랣늻틗랢짺드믵,떫늻샻폚쿺솿뗄퓶볓ꆣ뷰뿉틔듓뺭쿺짌뗄략샻훐뿛돽ꆣ쓪략샻쓪뷡쓪략뺭쿺짌캪쇋믱뗃ퟮ룟뗄쓪훕략샻,죝틗퓚쓪뗗닺짺풽맬탐캪ꆣ틽웰드믵뗄뿉쓜탔뷏듳ꆣꆡꆡ퇏룱ퟶ뫃듙쿺맜샭뫏샭낲업듙쿺믮뚯뫍듙쿺럑폃ꆣ뺡뿉쓜뗄뿘훆췆맣럑폃,퓚늻쓜뿘훆듙쿺럑폃뗄쟩뿶쿂,뫏샭낲업룷뗘듙쿺럑폃뇪ힼ,뿘훆쿺쫛뺭샭뛔펪쿺럑폃뗄짳엺,럀횹듙쿺럑폃뇈샽쪧뿘ꆣ죴웳튵쎻폐첫뛠뺭퇩믲쎻폐튵죋풱룣듙쿺뗄뮰,웳튵뿉뾼싇캯췐룷뗘맣룦믲닟뮮웳튵닙ퟷ듙쿺,쟐늻뿉쟡틗붫듙쿺럑폃붻룸뺭쿺짌ꆣ췞맾맾뺭뎣뾪햹듙쿺믮뚯,떫듙쿺럑폃췪좫평췞맾맾ퟔ벺헆뿘,듓늻죃뺭쿺짌뫍릫쮾펪쿺죋풱뺭쫖닙ퟷ,틲듋,퓚듙쿺럑폃맜샭짏,췞맾맾뛅뻸쇋드믵ꆣ퇏룱볠뚽듙쿺럑폃쪹폃쟩뿶ꆣ볈튪냑듙쿺럑폃춬쿺쫛솿솪쾵웰살,춬쪱,폖튪냑듙쿺럑폃춬드믵솪쾵웰살,쮭드믵뻍뿛돽쮭뗄듙쿺럑폃ꆣ듙쿺럑폃뗄쪹폃펦떱돤럖뾼싇뫏샭뗄듙쿺쒿뇪ꆢ쫊뛈뗄붱샸듫쪩ꆢ퇏룱뗄뛒붱훆뛈뫍쫐뎡볠뿘,좷놣헻룶듙쿺믮뚯쫇퓚쫜뿘횮쿂뷸탐뗄,늻믡돶쿖쪧뿘쿖쿳ꆣ볓잿웳튵쓚늿펪쿺죋풱뗄맜샭붨솢솼뫃뗄엠통훆뛈뫍웳튵컄뮯럕캧ꆣ웳튵펦ퟰ훘죋닅ꆢ샭뷢죋닅ꆢ맘탄죋닅ꆢ붲뺿죋탔뮯맜샭,훆뚨죋닅돉뎤뗄룷쿮헾닟,쪹펪쿺죋풱룐쫜떽쓜뫍웳튵튻웰돉뎤,ퟔ짭샻틦폫웳튵뗄샻틦릲듦,퓶잿웤뛔웳튵뗄훒돏뛈ꆣ펦훆뚨뫏샭뗄벨킧움맀뫍돪짍훆뛈,헦헽ퟶ떽붱쟚랣상,붱폅랣쇓ꆣ릫헽뗄벨킧움맀쓜쳡룟펪쿺죋풱뗄릫욽룐,죃풱릤놣돖솼뫃뗄탄첬,럀횹펪쿺죋풱뫍뺭쿺짌뷡돉쯰몦웳튵뗄샻틦릲춬쳥ꆣ뛔펪쿺죋풱뷸탐쓚늿볠뚽ꆣ웳튵폫펪쿺죋풱잩뚩늻드믵싒볛킭틩,늢폃웳튵훆뛈풼쫸,춬쪱닉좡쏷달낵럃탎쪽,늢쯦쪱짏놨쟩뿶,뚨웚룼뮻쫐뎡뚽떼죋풱,뇜쏢웤폫펪쿺죋풱튻웰웛욭웳튵ꆣ뛔펪쿺죋풱뷸탐좫쏦뗄뾼뫋ꆣ붫뾼뫋폫쿺쫛튵벨ꆢ볛룱놣돖ꆢ드믵뿘훆벰쿺쫛헾닟뗈횴탐맒웰릳살,붱샸뻙놨드믵뗄펪쿺죋풱,돍랣드믵뗄펪쿺죋풱ꆣ웳튵뿉톡퓱뺯룦ꆢ좡쿻쿠펦튵컱뗄튻쟐쳡돉쫕죫ꆢ랣뿮ꆢ쿂룚뗈랽쪽ꆣ평폚펪쿺죋풱쫇웳튵쓚늿횰릤,뿉틔춨맽웳튵훆뚨쿠펦뗄맦헂훆뛈뷸탐룼퇏룱뗄맜샭ꆣ훎샭드믵늢럇튻뎯튻쾦횮릦,튲늢늻쫇퓚튻솽룶랽쏦쿂릦럲뻍쓜ퟶ뫃뗄,쯼쫇튻쿮쾵춳릤돌,튪뎣늻킸,듓풴춷짏ퟶ웰,훘뗣릤ퟷ펦럅퓚풤럀드믵쿖쿳뗄랢짺짏,뛸늻쫇퓚랢짺쇋드믵뫳퓙좥쿫뷢뻶뗄냬램ꆣ훎샭드믵죎훘뛸뗀풶,탨튪웳튵폃탄ꆢ폃솦좥ퟶ,늢쟒튪ퟶ뫃,캪웳튵뗄뎤풶랢햹뗬뚨볡쪵뗄믹뒡ꆣ[닎뾼컄쿗][1]쪷붭쳎.쟾뗀맜샭훐뗄드믵컊쳢퇐뺿[N].즽컷닆뺭듳톧톧놨,2002(2)[2]뎵쪤드믵캣몦벰웤럀랶[J].웳튵룄룯폫맜샭,2002(10)[3]몫쟬쿩.뒴탂펪쿺톧[M].헣붭:헣붭듳톧돶냦짧,2003[4]뚭랽샗.폐킧뗄럖쿺맜샭[M].놱뺩:놱뺩듳톧돶냦짧,2003[5]믹쮹.틁뗏쮹.퓙퓬쿺쫛웦벣[M].놱뺩:훐맺닆뺭돶냦짧,2003ꆤ75ꆤ' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.