ြༀԷྍაൌགྷќѰൖڬሹҊJuly 8, 2007
ູહေြༀԷྍTelephonyDomainྛြࡗࣩᆚᄀটᄀࠗਛĠြༀ֥അ߄čࡎࣩ۬ᆚĎբളྍ֥അြଆൔĠBroadcast Web DomainDomainြༀϾק҂ቀႿิ܂ቀܔ֥ҵၳ߄đQoEҌ൞ุགྷҵၳ߄ࣩᆚႪ൝֥ܱĠFixedWirelineMobileWirelessࡎᆴ৽֥ᇗྏၘࣜՖ“ิ܂৵ࢤ”ሇ၍֞“۱ದ߄ြༀ”ĠTTMࡼ൞थקྍြༀӮϧ֥ܱbIP ඌࢆ֮ਔࣉೆࡪ, ႄؿਔ۷ܼٗބࠗਛ֥ࣩᆚ2All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀԷྍ֥ଢѓ•ᄹࡆ൬ೆaࢆ֮Ӯބֻٚކቔđტॹ֥ԷྍࠏᇅЧࢆ֮ሹุႚႵӮЧࠎႿགྷႵሧჷբളྍ֥ࡎᆴ•ҵၳ߄๙ݖބֻ֥ٚކቔđྙӮቋնਈ֥ြༀӁ༢ਙAttract new customers and create stickiness •߄ࢳটሱ٤Ԯᄎູ٤Ԯᄎႏഅิ܂ࡎᆴđ་ႄૌӮູྍ֥ႏഅ֥ຯཽކቔࠄϴٝᆸြༀ֥അ߄•࿙ॖӻ࿃ؿᅚ֥അြଆ3All Rights Reserved ©Alcatel Shanghai Bell 2007
Էྍြༀई২ğ۱ྟ߄ޫࢡਫ਼ႮIMS + ཨ༏+ ӯགྷ+ ರವކӁളིۚ= ᇆିޫࢡਫ਼Ⴎӆࣟ: ޫࢡФᇆିֹਫ਼Ⴎ֞၂۱ࠧൈཨ༏߶߅Mark ޫࢡJohn֥ᇆି൭ࠏႋႨ൮༵ҰJohn֥۱ದರၛьಒಪ:yՎൈᆞ“ફ”y҂ᄝWiFiڭۂyᆺି๙ݖGSM/CDMAຩॖղೂݔJohnԩႿ“ફ”ሑđޫࢡ߶Фਫ਼Ⴎ֞ࠧൈཨ༏BUSY၂۱ࠎႿ໓Ч֥ࠧൈཨ༏߶߅ࡹ৫Mark, I’llcallyou in 30 min4All Rights Reserved ©Alcatel Shanghai Bell 2007
Էྍြༀई২ğ๙ྐTVIPTV + IMSವކӁള۱ྟ߄ളࠃ= ๙ྐTV•Ⴈॖၛ:๙ݖ൪ࢤ๐ѭࢡ߅ᄝ๙߅ݖӱᇏॖၛؓࢫଢࣉྛᇅđಖުᄝޫࢡࢲඏൈ߭٢॥ᇅ࿊ཛ•ֹܵᆶ҅•ޫࢡభሇܿᄵ•ૡྟ•ޫࢡൎ࠺•Ұुြༀרᄇ5All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀ֥ဆࣉ൝ބؓຩ֥႕ཙ۱ದ߄ವކြༀᄹ఼Ⴈุဒྍြༀđྍ൬ೆᄹࡆႨᇑӴ؇་ႄႨđᄹ҂ऎСቀܔ֥ҵࡆႨࠎඔၳྟTVބ߶߅ြༀ֥ࢌეၻ/൪߶ၰြༀᄹ఼UCြༀϾקࠎႿॖղྟ֥๙Mobile Ϸ܄ეၻVPN WPABXHybrid Phone؟ૂุ߶ၰބIPTVInternetླྀVoIPPOTSြༀԷྍྟԮြༀิ܂അླေ၂۱ౢ༉֥Էྍြༀਫ਼ѓၛᄹ఼ҵၳ߄ࣩᆚି৯6All Rights Reserved ©Alcatel Shanghai Bell 2007ြༀҵၳྟؓຩ֥႕ཙ
હ൞۱ದ߄ವކြༀĤޅᇔ؊ഡСčࠇֆ۱ᇔ؊Ď๙ݖ၂۱ြༀิ܂അࠆ֤෮Ⴕ๙ྐြༀbეၻa൪ބඔऌ“Ⴅჹᄝཌ”đՖطႨᄝ๙ྐ߶߅ݖӱᇏ๙ݖࡥֆ֥Ҡቔčೂ၂۱֥οҠቔĎࣼିՖ၂ᇕ߶߅్ߐ֞ਸ਼၂ᇕ߶߅đೂ:UsersApplicationsyՖ၂۱IM߶߅్ߐ֞ეၻޫࢡࠇ൪߶ၰNext yϜ၂۱ეၻޫࢡሇэӮ൪߶ၰGeneration Quality of yׄࠌޫࢡႯࡱؿෂᆀFeature DrivenExperienceᄍྸൈႨეၻđඔऌđބ൪ႨႿ๙ྐđೂՖطႨDevices Networksᄝ๙ྐ߶߅ݖӱᇏ๙ݖࡥֆ֥Ҡቔčೂ၂۱֥οҠቔĎđႨॖၛğyᄝეၻޫࢡ֥ൈॖၛބؓٚ܋ཚൌൈ֥൪ੀࠇყ༵ᇅ֥൪ோ؎yᄝეၻޫࢡ/߶ၰᇏᛍফຩ်ࠇ܋ཚy֒ु֞ᇶࢡཁൕൈॖၛᄠק൪Ѭ٢ၛࢤ๐߅ಞႨٚьࡥֆֹႨބཚ൳ྍ؟ૂุބଽಸြༀ7All Rights Reserved ©Alcatel Shanghai Bell 2007
۱ದ߄ವކြༀ֥൧ӆభࣟKey Findingsြༀ൬ೆყҩ—ME (EUR)140ၡEURč5୍࠹, France, 3,000Germany, Italy, Spain and UK ĎਆПႿౠཟႿႨြༀϾק۱ದބఒ2,000ြႨᄪ௹Ⴈᆀğ۱ದཨٮ൧ӆ: ୍֥ଳྟ, ۚ൬ೆ֥Ⴈ1,000ᄪ௹Ⴈᆀğఒြ൧ӆ: նॴֹთ֥ఒြ020072008200920102011ඔऌটჷ: Lucent, 2006Business RevenueConsumer Revenueဢ֥൧ӆ࣮іૼđૅݓᄝֻ5୍ղ֞98ၡૅჭ60%Ⴈіൕ჻ၩູႨ۱ದ߄ವކြༀط۷ߐြༀิ܂അ8All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀԷྍބሇ֥০ఖ---ྐࠩြༀؿ҃ߌTMAlcatel-Lucent Acuity ຩሇࡏܒ```ြༀളӮ`````ြༀ॥ᇅ```Carrier Grade SDE؟ᇕॺ૫ཟջࢤೆြༀิശြༀ߸ऊြༀшჸഅြ(Ⴕཌ,ބ۱ཌ)ြༀ۽ӌದႨ֥ຩြༀᄎႏ`ඔऌۋᆩ֥؟ြༀԮෂླྀ॥ᇅ``ြༀࠢӮ``ྐࠩြༀؿ҃ߌြༀളӮބြༀ॥ᇅ֥ࢲކҌିิ܂؊֞؊֥ۚᇉਈ֥ြༀุဒ9All Rights Reserved ©Alcatel Shanghai Bell 2007
ྐࠩြༀؿ҃ߌࢲކ҂ਵთ֥ނྏࡎᆴIT ਵთྐਵთQoSࡥֆCarrier-Grade SDEᇗႨॖྐॹॖौHigh SecurityReliabilitySOA QoSUser NeedsIntegrationControlPersonalized andBlended ServicesReal-TimeAgilityData ServiceQoEܼѬਵთၹหຩਵთFederationBlendingۚջॺ֥ଽஇಸॹބ֮ӮReal-Time Third-Party Ч֥ႋႨRating and Application ԷྍChargingInnovation10All Rights Reserved ©Alcatel Shanghai Bell 2007
CG-SDEյြༀຩᆭࡗ֥ۯމྐࠩြༀؿ҃ߌູႨิ܂۱ದ߄ವކြༀ3๙ݖ၂֥ြༀႄౣൌགྷವކđ๙ݖ၂֥IPຩࣉྛವކ֥ຩđٳ֥ြༀؿ҃2ೂğIPTV ބIMSြༀॖၛӵᄛᄝ၂۱ವކ֥IPຩᆭഈ,ຩބြༀ֥“Լᆰࡏܒ”ൈႻ൞ປಆۯ֥ᄎႏ1ૼ฿ປಆۯ֥ြༀຩބᄎႏࣂ฿Carrier-Grade SDE฿ServiceThird partyOperationsappsService FactoryServiceEnhancementsFederatedControl11All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀ۽ӌြༀ۽ӌႋႨބग़؊षؿ۽ऎ(SDK)ClientsVoice MessagingServicesConvenienceRing TonesEntertainment/SecurityCaller IDCall waitingႋႨڛༀఖֻٚႋႨSIPVideo, TVMessagingMultimediaTraditionalInternetCircuit/INਲࠃ/ॖщӱ֥ြༀބြༀವކ: նն෪؋ਔྍြༀ֥षؿᇛ௹12All Rights Reserved ©Alcatel Shanghai Bell 2007
5FMFGPOJDB০Ⴈ"-6ြༀളӮߌđြༀ۽ӌਆᇛଽӮۿषؿྍ໔ြༀ12345Add User•Starting from his •Adding this user •Video is played •The video has •New content is contact list, the grants access to in the Client been seen, the available, the end-user adds video content Software…icon is set to icon is back to the “News”usermanaged by the grey to notify the “New operatorthe end-user content”state!that there’s no •The icon shows that new content new content is availableavailable•Clicking on the “News”user triggers the video file stream13All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀิശြༀิശቋᇔႨႨඔऌླྀSSOӯགྷބ໊ᇂଢ(ሳ, ეၻྐད֩)ႨඔऌUMA DBApplicationHLR/AuCIM-HSSAAAֹᆶ҅Common MiddlewareApplicationCommon IT PlatformxഠބಕቆApplicationTomြༀิ܂Application۱ದ߄ApplicationקཟބࢌൔܼۡApplicationTomDress CatalogueႨѓ്ބνಆ֥၂AliceTV AdsCar CatalogueJohnPartnerCustomerਲࠃ֥ൌൈ࠹ٮބࡎGWsSupplier$WSService provider ParlayXContractore-sales portalष٢֥ࢤ१čWS/APIĎြༀุဒᇉਈބ۱ದ߄֥ႄౣ14All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀิശྐ༏ླྀބି৯܋ཚNew ServiceNetworkUser OptionsAbstractionIdentity(Service Usage LayerData mining)UserRT Rating UserNetworkProfileand ChargingPresence UserData federationand Preferences and SharingLocationand PoliciessIntelligenteciDelivery Networkvres15All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀิശြༀิശğiLocator™č໊ᇂĎ•ࠎႿ໊ᇂ֥۵ሶބิྜLocate Friends and Family…ᄝֹഈ۵ሶದ/൙ࡱ/അLocate Friends and Family…•ದ: ݺႶࣉೆࠇषႨਣ࣍თ•൙ࡱ: ڸ࣍൞ڎႵࢌ๙൙ܣ•അ: ᄝႨ֥ਣ࣍თཁൕഅྐ༏૫ཟఒြđࡅ๖đᆟک֩קᇅြༀ•۱ದ߄đ۱ದொݺđӯགྷ֩ॴຩđק໊ඌބᇔ؊ਲࠃ֥ૡྟЌ: Ⴈॖၛ॥ᇅජି۵ሶ/ෲđGet DirectionsGet Directionsહൈީॖၛ۵ሶb۴ऌҦđॖၛ۴ऌႨ໊ᇂބൈࡗࣉྛሱഡק16All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀᄎႏြༀᄎႏCarrier-Grade SDEFMOBalanced ScorecardService Operationsthird partyOrg./PeopleappsService FactoryProcessesKPI / KQIServiceSystemsEnhancementsFederatedEncompassingControlPeople, Processesand SystemsPMOVoIPMobileVideoDataCustomerExtending traditional FAB SI&POpsFS&CILMPLMOS&RABwith eTOM covering end-MOMCRMusers, partners and ITIL Best SDMSMOPracticesRDMRDMSCDMSPRMFAB –Fulfillment, Assurance, Billing EnterpriseeTOM –enh. Telecom Operations MapMgmtITIL –IT Infrastructure LibraryPMO = Present Mode of OperationsTime/ResultsFMO = Future Mode of Operations17All Rights Reserved ©Alcatel Shanghai Bell 2007Key Business ObjectivesMetrics
ླྀ॥ᇅླྀ॥ᇅ•߶߅ބြༀ॥ᇅೂIMS,SB,Ԯြༀ,ၹหຩြༀ,൪ြༀ֥ࠢӮٳ҃ൔҦᆳྛࠎႿҦ֥ವކđೂࠎႿ߶߅֥ྐ༏ބყ༵ഡᇂ֥Ҧࣉྛವކbॺջࢤೆြༀ߸ऊြༀшჸླྀ॥ᇅ•ሧჷܵࠢᇏ֥Ҧथഅြࠇ۱ದཨࢤବ॥ᇅđሧჷٳčRACF/RACSĎҦٮߌࠢᇏथҦđٳ҃ᆳྛඔऌۋᆩ֥Ԯൻ•ຩνಆ؟ҪՑ؟ٚ૫֥νಆࠏᇅѓሙ֥νಆࡏܒЌᅰ؟ӌഅຩ๙ླྀ॥ᇅࡼြༀ॥ᇅބြༀԷࡹࢲކఏট18All Rights Reserved ©Alcatel Shanghai Bell 2007
ြༀളӮބြༀ॥ᇅཌྷࢲކิ܂۱ྟ߄ವކြༀđൌགྷြༀԷྍ০ႨຩބႨྐ༏đൌགྷ۱ြༀವކĠ๙ݖҦ॥ᇅބൌീࡼ؟ྟ߄۱ႋႨაຩሧჷࢲކ```ြༀളӮ``````ြༀ॥ᇅ```ླྀ॥ᇅᄎႏഅ֥ࠩြༀൌགྷߌ؟ᇕॺ૫ཟջࢤೆြༀิശြༀ߸ऊြༀ॥ᇅഅြ(Ⴕཌ,ބ۱ཌ)ြༀ۽ӌದႨ֥ຩြༀᄎႏ`ඔऌۋᆩ֥؟ြༀԮෂြༀࠢӮႋႨၛࠣग़؊֥Ⴈሱᇶڛༀa࠹ٮषؿބᆳྛ19All Rights Reserved ©Alcatel Shanghai Bell 2007
ྍ܄ඳݓሧ༯උݓႵնఒြቆࡹႿمݓđሹ҆ഡᄝϘᆳྛሹ҆: ഈݚြༀђ҃ಆ౯ğ130۱ݓࡅέغवหಆ౯ᇗေ֥ٳᆦࠏܒᆭ၂୍ႏြ൬ೆğ250ၡૅჭ10,000 ؟ჴ۽ჴ۽: 80,000ĒЇও23,000ؿέغवหᇗေ֥ؿࠎֹđӑݖईൗ໔֥Нغൌဒ൩đ6ཛ୶Нغࢂ4,000ؿದჴؿٮႨ: >30ၡૅჭཧ൲ڛༀڭۂಆݓ31۱സđ൧đሱᇍӻႵ֥Ⴕིህ০: 25,000۱ᄝ50؟۱ݓࡅषᅚݚຓြༀ20All Rights Reserved ©AlcatelShanghai Bell 2007
Rights Reserved ©AlcatelShanghai Bell 2007
