AUDIO TODAY 2018
HOW AMERICA LISTENS
APRIL 2018
Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
2Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
WELCOME
Technology trends are a bit like fashion trends. They come and go –
oftentimes long forgotten after the craze ends (remember tie dye?). But
there’s one notable exception to the technology/fashion trend rule in
the media world – broadcast radio. AM/FM radio is the blue blazer of the
media universe. Who would have believed 100 years after its debut AM/FM
radio would continue to top the charts as the medium that reaches more
consumers each week than any other.
Audio plays a central role in the daily lives of hundreds of millions of
consumers. Broadcast radio specifically continues to profoundly enrich
the lives of listeners and create value for advertisers. Each week, more
Americans tune into AM/FM radio (93%) than watch television, or use
smartphones, tablets or computers. At the same time, digital streaming
offers consumers even more ways to listen across many of those same
devices.
270 MILLION AMERICANS 6+ LISTEN TO
RADIO EACH WEEK*
By all accounts audio-based media is in the midst of a new age. In today’s
harried, time-starved world, compelling audio content and expanding
delivery options are helping drive consumer usage. Audio-based news and
entertainment lend themselves well to the multi-tasking reality of modern
day life. At work, in the car, at the office, on the way to the store, audio is the
preferred companion to Americans on the move in 2018.
Let’s talk specifics: According to Nielsen’s ratings data comparing adults
18+, AM/FM radio continues to reach more people each week than any
other medium in the . at million consumers, compared with
million for TV (live, DVR and time-shifted), million for app/web on
a smartphone, and million for video on a smartphone. Looking at
the audio landscape, broadcast radio’s weekly reach of million also
outpaces the million for streaming audio, million using satellite
radio and million consuming podcasts.
Radio plays a special role in our culture. Its audiences are as varied and
diverse as our national makeup. All generations, demographics and
ethnicities are tuning in. That fact has not gone unnoticed by the big
national brands. Billion dollar advertisers are re-discovering the power of
radio and how it can augment, supplement and amplify their media mix.
New ad dollars are flowing to the medium, and major national brand names
that have been absent from commercial radio for decades can once again
BRAD KELLY,
MANAGING DIRECTOR
NIELSEN AUDIO
*See Sourcing & Methodologies page for details about national 6+ audience estimates.
Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
PS: Be sure to check out Nielsen Audio’s podcast “A Guided Tour of Radio”,
now available on Soundcloud, for editorial comment and additional
insights into radio and audio today.
be heard on the air – further evidence that we are entering into an age of
“reawakening” about what radio has to offer both the general consumer
public, and the ad community.
Welcome to the 2018 Audio Today Report, Nielsen’s snapshot of the listening
landscape. We hope this report will provide you with some new and unique
insights into when, where, and how people listen – both on the radio and
across various platforms and devices. And who knows, we may even dispel a
few myths along the way about how some of the more “fashionable” media
stack up against your old reliable companion, AM/FM radio.
Enjoy.
BRAD
3Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
4Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
Source: Nielsen Comparable Metrics Report Q2 2017.
Adults = P18+
TV = Live + DVR/Timeshifted TV
TV Connected Devices = DVD, Game console, Multimedia Device, VCR
WEEKLY . REACH (PERCENT OF POPULATION)
COMPARING WEEKLY REACH
RADIO CONTINUES TO REACH MORE AMERICANS EACH WEEK
THAN ANY OTHER PLATFORM.
TV
88%
90%
94%
78%
93%
95%
92%
92%
AM/FM RADIO
SMARTPHONE
83%
96%
71%
90%
ADULTS 18+
P18-34
P35-49
P50+
TABLET
37%
58%
26%
37%
PC
50%
56%
51%
43%
TV-CONNECTED
DEVICES
47%
56%
36%
56%
5Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
Source: Total Audience Report, Q2 2017
Multimedia Device = Viewing on Apple TV, Roku, Google Chromecast, Amazon Fire TV, Smartphone, Computer/Laptop, etc. connected to television.
Nielsen Scarborough USA+ Release 2 2017, Total (Jun 2016 - Nov 2017)
*See Sourcing & Methodologies page for full list of responses in each group.
AM/FM
RADIO
LIVE+DVR
TV
APP+WEB ON A
SMARTPHONE
INTERNET ON A
COMPUTER
MULTIMEDIA
DEVICE
GAME
CONSOLE
ADULTS 18+ 243,381,000 229,960,000 207,659,000 160,095,000 97,628,000 55,610,000
P18-34 72,459,000 64,663,000 68,165,000 44,211,000 34,216,000 28,142,000
P35-49 60,112,000 57,523,000 59,219,000 45,093,000 29,675,000 17,973,000
P50+ 111,587,000 107,775,000 80,276,000 70,791,000 33,735,000
COMPARING MONTHLY REACH
Monthly metrics are commonplace in assessing the digital media world, and
Nielsen’s Total Audience Report series allows us to compare radio to different
types of websites on level ground. This chart details the monthly reach of
AM/FM radio and different types of websites grouped by function, courtesy of
Nielsen Scarborough.
MONTHLY USERS BY MEDIUM
MONTHLY . REACH (NUMBER OF USERS 18+)
Search Sites include
Google, Yahoo, AOL, Bing
and others
Social Media Sites include
Facebook, Snapchat,
Instagram, Twitter and
others
E-Commerce Sites include
Amazon, eBay, Craigslist
and others
Video Sites include
YouTube, Netflix and
others
News Sites include CNN,
FOXNews, NBCNews and
others
Sports Sites include ESPN,
MLB, NFL, PGA Tour, UFC
and others
AM/FM RADIO
SEARCH SITES
SOCIAL MEDIA SITES
E-COMMERCE SITES
VIDEO SITES
NEWS SITES
SPORTS SITES
243,381,000
197,513,132
179,216,742
143,553,258
143,560,869
105,122,040
57,652,351
6Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
AM/FM RADIO ACROSS GENERATIONS,
ETHNICITIES & DEMOGRAPHICS
As America’s top reach medium, radio is both mass appeal and also diverse when considering how many listeners tune in
across different segments of our population.
GENERATION X (AGES 35-54)
MONTHLY REACH
80,555,896
97% OF GEN X
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 NEWS/TALK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 AC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
MILLENNIALS (AGES 18-34)
MONTHLY REACH
71,606,398
95% OF MILLENNIALS
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 URBAN CONTEMPORARY . . . . . . . . . . . . . %
BOOMERS (AGES 55-64)
MONTHLY REACH
41,231,685
98% OF BOOMERS
TOP 3 FORMATS (AUDIENCE SHARE)
1 NEWS/TALK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 CLASSIC ROCK . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
Source: Nielsen RADAR 136, March 2018 (Continental US) + Nielsen National Regional Database, Fall 2017 (Alaska & Hawaii). Mon-Sun Mid-Mid. Monthly Cume
Audience and AQH Share. See Sourcing & Methodologies page for details about monthly radio estimates.
How-to-read: Audience share is based on the Average Quarter-Hour (AQH) share for each format on a national basis among each generation, ethnicity and
demographic. It calculates the percent of total radio listening among each group to each format. Among Millennials, % of all radio use goes to the Country
format, and so on.
AC stands for Adult Contemporary | CHR stands for Contemporary Hit Radio | Country = Country + New Country
Adult Contemporary (AC) = Adult Contemporary + Soft Adult Contemporary
News/Talk = News/Talk/Information + Talk/Personality and includes both commercial and non-commercial stations
7Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
Source: Nielsen RADAR 136, March 2018 (Continental US) + Nielsen National Regional Database, Fall 2017 (Alaska & Hawaii). Monthly Cume Audience and AQH
Share. See Sourcing & Methodologies page for details about monthly radio estimates.
How-to-read: Audience share is based on the Average Quarter-Hour (AQH) share for each format on a national basis among each generation, ethnicity and
demographic. It calculates the percent of total radio listening among each group to each format. Among Teens, % of all radio use goes to the Pop CHR format,
and so on.
AC stands for Adult Contemporary | CHR stands for Contemporary Hit Radio | Country = Country + New Country
Adult Contemporary (AC) = Adult Contemporary + Soft Adult Contemporary
News/Talk = News/Talk/Information + Talk/Personality and includes both commercial and non-commercial stations
BLACKS 12+
MONTHLY REACH
34,514,654
97% OF BLACKS
TOP 3 FORMATS (AUDIENCE SHARE)
1 URBAN AC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 URBAN CONTEMPORARY . . . . . . . . . . . . . . %
3 RHYTHMIC CHR . . . . . . . . . . . . . . . . . . . . . . . . . . %
HISPANICS 12+
MONTHLY REACH
44,666,129
96% OF HISPANICS
TOP 3 FORMATS (AUDIENCE SHARE)
1 MEXICAN REGIONAL . . . . . . . . . . . . . . . . . . . . %
2 SPANISH CONTEMPORARY + SPANISH HOT AC %
3 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
ADULTS 18-49
MONTHLY REACH
131,596,180
96% OF POPULATION
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 AC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
WOMEN 18-49
MONTHLY REACH
65,945,492
97% OF POPULATION
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 AC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
MEN 18-49
MONTHLY REACH
65,650,688
95% OF POPULATION
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 NEWS/TALK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
ADULTS 25-54
MONTHLY REACH
123,402,547
97% OF POPULATION
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 NEWS/TALK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
WOMEN 25-54
MONTHLY REACH
62,106,174
98% OF POPULATION
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 AC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
MEN 25-54
MONTHLY REACH
61,296,372
97% OF POPULATION
TOP 3 FORMATS (AUDIENCE SHARE)
1 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 NEWS/TALK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 CLASSIC ROCK . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
TEENS (AGES 12-17)
MONTHLY REACH
23,585,623
94% OF TEENS
TOP 3 FORMATS (AUDIENCE SHARE)
1 POP CHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
2 COUNTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
3 HOT AC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . %
8Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
NETWORK RADIO REACHES A
WIDE VARIETY OF AMERICANS
Network programming and services are radio’s national currency: A large and
diverse catalog of syndicated audio content which includes everything from
24-hour music channels to sports talk and political analysis, as well as some
of the biggest personalities in radio.
The list of stations and affiliates that combine to represent the Network
Radio audience is immense, and so is its audience.
Source: Nielsen Audio National Regional Database (NRD), Fall 2017, Mon-Sun 5am-12mid, Weekly Cume, Composition Percents based on NW Total US PUR,
NRRC Affiliate Lists dated August/September 2017
BECAUSE THE MAJORITY OF RADIO LISTENERS ARE ALSO REACHED BY NETWORK
AFFILIATES, THE NETWORK AUDIENCE CLOSELY MIRRORS THE TOTAL RADIO AUDIENCE.
94% OF RADIO LISTENERS TUNE
TO A NETWORK-AFFILIATED STATION EVERY WEEK
5%
95%
PERSONS
18-49
6%
94%
PERSONS
25-54
RADIO LISTENERS REACHED BY A NETWORK RADIO AFFILIATE NOT REACHED BY A NETWORK RADIO AFFILIATE
AUDIENCE TO NETWORK RADIO
6%
94%
PERSONS
12+
TEENS 12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+
5%
10%
15% 15%
17%
19% 19%
5%
95%
PERSONS
18-49
6%
94%
PERSONS
25-54
RADIO LISTENERS REACHED BY A NETWORK RADIO AFFILIATE NOT REACHED BY A NETWORK RADIO AFFILIATE
AUDIENCE TO NETWORK RADIO
6%
94%
PERSONS
12+
TEENS 12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+
5%
10%
15% 15%
17%
19% 19%
9Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
SMARTPHONES DRIVE PODCAST USAGE
Which device have you used to watch, listen to or download a podcast in the past 30 days?
PODCASTS, MOVING
Podcasts continue to expand the audio landscape, with more and more
variety available every single month. Over 30 million of us watch, listen to
or download a podcast each month, and our smartphones are driving the
surge in podcast popularity, becoming the favored device for usage.
SMARTPHONE
COMPUTER
TABLET
OTHER DEVICE
MI
LL
IO
NS
O
F U
SE
RS
18
+
2014 2015 2016 2017
157%
INCREASE
SINCE 2014
Source: Nielsen Scarborough USA+ Release 2 Total trend, 2014 through 2017
10Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
PODCASTS APPEAL TO A WIDE VARIETY OF RADIO LISTENERS
What percent of each format’s audience also listens to podcasts?
Source: Nielsen Scarborough USA+ Release 2 2017, Total (Jun 2016 - Nov 2017)
How-to-read: % of Alternative format listeners also use podcasts each month. The average among all adults (18+) for this question
(monthly podcast usage) is %.
AC stands for Adult Contemporary | CHR stands for Contemporary Hit Radio | Country = Country + New Country
Adult Contemporary (AC) = Adult Contemporary + Soft Adult Contemporary
News/Talk = News/Talk/Information + Talk/Personality and includes both commercial and non-commercial stations
ALTERNATIVE
ALBUM ADULT ALTERNATIVE (AAA)
RHYTHMIC CHR
HOT AC
ALL SPORTS
POP CHR
ACTIVE ROCK
URBAN CONTEMPORARY
NEWS/TALK
ADULT HITS+80S HITS
CONTEMPORARY CHRISTIAN
AOR+MAINSTREAM ROCK
ADULT CONTEMPORARY (AC)
CLASSIC ROCK
SPANISH CONTEMPORARY+HOT AC
URBAN AC
ALL NEWS
CLASSIC HITS
COUNTRY
MEXICAN REGIONAL
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%NATIONAL AVERAGE OF ALL AMERICAN ADULTS FOR USING PODCASTS
11Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
AMERICA’S TOP FORMATS IN 2017
RANKED BY SHARE OF TOTAL LISTENING (%)
INCLUDING THE MOST HEARD SONG IN 2017 AS CAPTURED BY NIELSEN BDSRADIO
COUNTRY*“Body Like A Back Road” by Sam Hunt
NEWS/TALK** COMBINED(Commercial and Non-commercial)
NEWS/TALK COMMERCIAL(1670 Stations)
ADULT CONTEMPORARY (AC)***“Don’t Wanna Know” by Maroon 5 Feat. Kendrick Lamar
POP CONTEMPORARY HIT RADIO (CHR)“Shape Of You” by Ed Sheeran
CLASSIC ROCK“Sweet Emotion” by Aerosmith
CLASSIC HITS“Don’t Stop Believin’” by Journey
HOT ADULT CONTEMPORARY (AC)“Shape Of You” by Ed Sheeran
URBAN ADULT CONTEMPORARY (AC)“Redbone” By Childish Gambino
NEWS/TALK NON-COMMERCIAL(437 Stations)
ALL SPORTS(844 Stations)
CONTEMPORARY CHRISTIAN“Even In” by Mercyme
URBAN CONTEMPORARY“Humble” by Kendrick Lamar
RHYTHMIC CONTEMPORARY HIT RADIO (CHR)“Unforgettable” By French Montana Feat. Swae Lee
MEXICAN REGIONAL“Adios Amor” by Christian Nodal
ADULT HITS + 80s HITS“Don’t You (Forget About Me)” by Simple Minds
ALTERNATIVE“Believer” by Imagine Dragons
ACTIVE ROCK(Format not calculated)
ALBUM ORIENTED ROCK (AOR) + MAINSTREAM ROCK“Help” by Papa Roach
SPANISH CONTEMPORARY + SPANISH HOT AC“Despacito” by Luis Fonsi & Daddy Yankee Feat. Justin Bieber
Source: Nielsen National Regional Database, Fall 2017, M-SU MID-MID, All listeners 12+, AQH Share
*Country = Country + New Country
**News/Talk = News/Talk/Information + Talk/Personality
***Adult Contemporary = Adult Contemporary + Soft Adult Contemporary
Nielsen BDSradio
12Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
TOP 20 ADVERTISERS
2017 AD SPEND IN PPM MARKETS
Source: Nielsen Ad Intel powered by Media Monitors Jan 2017 – Dec 2017,
Total Spend on 946 music-based radio stations in PPM markets
(Station list excludes any News, Sports or Spanish Language Formats)
MCDONALD’S
MATTRESS FIRM
COMCAST XFINITY
HOME DEPOT
T-MOBILE
GEICO
SPRINT
SHANE CO.
JCPENNEY
SPECTRUM INTERNET
STAPLES
MACY'S
ACCUFACTS RESEARCH
OPTIMA TAX RELIEF
BOOST MOBILE
COCA-COLA CLASSIC
KROGER
LOWE'S
CHRYSLER PACIFICA
HONDA DEALER ASSN
-RECRUITER
COMCAST XFINITY
GEICO
MATTRESS FIRM
ACCUFACTS RESEARCH
QUICKEN LOANS
OPTIMA TAX RELIEF
HOME DEPOT
CASHCALL MORTGAGE
LIFELOCK
MYPILLOW
KARS-4-KIDS
SHANE CO.
MCDONALD'S
STAPLES
CORDELL & CORDELL
FORD DEALER ASSN
SPECTRUM INTERNET
BALANCE OF NATURE
T-MOBILE
Source: Nielsen Ad Intel powered by Media Monitors Jan 2017 – Dec 2017,
Total Spend on 162 Spoken Word radio stations in PPM markets
(Spoken word formats include All News, All Sports, News-Talk-Information and
Talk/Personality)
MUSIC-BASED STATIONS SPOKEN WORD RADIO
13Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
SOURCING &
METHODOLOGIES
SOURCING
Nielsen RADAR 136, March 2018
Nielsen National Regional Database, Fall 2017
Nielsen Scarborough USA+ Release 2 2017, Total (Jun16 - Nov17)
Nielsen Ad Intel powered by Media Monitors January 2017 - December 2017
in PPM markets
Nielsen Total Audience Report Q2 2017
Nielsen Comparable Metrics Report Q2 2017
Nielsen Netview census-level measurement
Nielsen Electronic Mobile Measurement (EMM) panel (15,750+ respondents)
METHODOLOGIES
On page 2, national 6+ cume was derived using an extrapolation of the
difference in total radio cume by market type among teens 12-17. The Diary
market 12-17 weekly cume ( million) is 77% the size of the PPM market
12-17 cume ( million). That same radio was used to project the Diary
market 6-11 cume ( million) at 77% the size of the PPM market 6-11
cume ( million).
The combined national 6+ cume (270,041,150) is a combination of RADAR
136 national 12+ cume (248,302,000), NRD Fall17 Alaska + Hawaii 12+ cume
(1,446,100), PPM markets Q4 2017 persons 6-11 cume (11,465,000) and
Diary markets projected 6-11 cume (8,828,050). All data sourced to M-SU
MID-MID.
Monthly reach comparisons on page 5 come from Scarborough USA+.
The groupings include the following: Search sites = Google, Yahoo, Bing,
AOL, Ask. Social media sites = Facebook, Instagram, Google+, Pinterest,
Snapchat, Twitter, LinkedIn. E-commerce sites = Amazon, eBay, CraigsList,
Groupon, LivingSocial. Video sites = YouTube, Netflix, Hulu. News sites =
TheWeatherChannel, FOXNews, CNN, ABCNews, MSN, Huffington Post,
CBSNews, NBCNews. Sports sites = ESPN, NFL or team website, MLB or
team website, FOXSports, NBA or team website, NHL or team website,
NASCAR, WWE, UFC, PGATOUR.
14Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
Monthly Radio Estimates: Nielsen’s Measurement Science group used
statistical modeling techniques to estimate the total cume audience to
radio in a four week period, as compared to the total cume audience to
radio in an average week. The methodology utilized PPM panel data, and
essentially measured how many people who where not exposed to radio
in a single week might typically be exposed to radio over a consecutive
four week period. A radio cume growth factor was then determined and
applied to radio listening on a national basis.
Format definitions are supplied to Nielsen by . government-licensed
radio stations, their internet streams and HD Radio services, regardless of
their status as Nielsen clients.
Only stations licensed in the . are included in Audio Today. Nielsen’s
Portable People Meter (PPM) technology surveys respondents in the top
48 radio metros in the . as of the Spring 2017 survey.
Nielsen’s Diary service surveys respondents in the remaining 212 radio
metros in the . as of the Spring 2017 survey.
Radio airplay as measured by Nielsen BDSradio is captured by electronic
monitoring of terrestrial radio stations in 150 . markets.
Data used in this report is inclusive of multicultural audiences. Hispanic
consumer audiences are comprised of both English and Spanish
speaking representative populations.
15Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
ABOUT NIELSEN
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available of consumers and markets worldwide. Our approach marries
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countries, covering more than 90% of the world’s population. For more
information, visit .
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