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Module und Variations_E
Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001
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Contents Page
A. Standard slides 3
B. Lists (1) – Factors, no specific number 7
C. Lists (2) – Factors, specific number 13
D. Matrix – Factors, comparisons 24
E. Process (1) – Factors, steps 35
F. Process (2) – Factors, impact 49
G. Process (3) – Factors, interlinked 67
Annex: Nine key changes compared to the old standards 73
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A. Standard slides
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Methodological competence
Key projects
Industry competence
Professional experience
Languages
Education
Consultant profile: [first name, last name]
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Position: xxxxxxxxxxxxxxxxxxxxxxxx
German
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Born: xxxx
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Nationality: xxxxxxxxxxxxxxxxxxxxx
Updated: mm/year
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Organizational chart
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Organizational chart (including headcount)
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B. Lists (1) – Factors, no specific number
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Lists – horizontal (variations)
Heading
Details
Heading
Details
Heading
Details
Heading
Details
Heading
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Heading
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Heading
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Heading
Details
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Lists – vertical (variations)
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Schedule
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Month 1
Month 2
Month 3
Activities
A.
B.
C.
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Month 1
Month 2
Month 3
Activities
A.
B.
C.
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2
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Sets of guidelines
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3
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Guidelines 1
Guidelines 2
Guidelines 3
Guidelines 4
Guidelines 5
Comments 1
Comments 2
Comments 3
Comments 4
Comments 5
1
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Title
Text
Title
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Title
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Title
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STUDY OBJECTIVE
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C. Lists (2) – Factors, specific number
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Pyramid (3 or 4 levels)
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Pyramid (5 levels/centered)
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3 factors (interwoven)
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Common ground
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4 factors (1)
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factor
factor
factor
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4 factors (2)
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4 factors (3)
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Factor 1
Factor 2
Factor 3
Factor 4
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4 factors (3a – weighted)
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3
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Factor 1
Factor 2
Factor 3
Factor 4
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4 factors (3b – dynamic)
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Factor 1
Factor 2
Factor 3
Factor 4
Four
dynamic
factors
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6 factors (variation)
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D. Matrix – Factors, comparisons
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Matrix/table
(Horizontal/vertical comparison of data – variations)
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Special types of matrix – opportunities/threats
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Opportunities
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Threats
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Threats
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Special types of matrix – pros and cons
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Special types of matrix – controversy
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Special types of matrix – conflict/tension (1)
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Special types of matrix – conflict/tension (2)
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Special types of matrix – bottom up/top down (1)
BOTTOM UP
TOP DOWN
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Special types of matrix – bottom up/top down (2)
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BOTTOM
UP
TOP
DOWN
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Special types of matrix – equilibrium
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Special types of matrix – imbalance
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Unit of measure
Text
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Sub title
Sub title
Risk management
Title
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E. Process (1) – Factors, steps
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Processes
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Process/phases
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Phase 1
Phase 2
Phase 3
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Phase 1
Phase 2
Phase 3
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Phase 1
Phase 2
Phase 3
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Cycles (1) (color presentation)
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Cycles (2)
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Spirals (orthogonal)
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2
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Hurdles
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Resistance/obstacles
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Filters
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6
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Change of mindset/direction
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Nodes/interfaces
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Pressure
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2
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Increase/decrease
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Various types of brackets (to be used instead of block arrows)
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F. Process 2 – Factors, impact
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Consequences (1)
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Consequences (1a)
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Consequences (2)
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Consequences (3)
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Consequences (4)
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Impact (3 factors)
QUALITY
TIME
COST
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Impact (4 and 6 factors)
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Impact (4 factors)
Factor 3
Factor 2
Factor 4
Factor 1
Generic description of the 4 factors
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Impact (5 factors)
Factor 3
Factor 2
Factor 4
Factor 5
Generic description of the 5 factors
Factor 1
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Impact (6 factors)
Factor 2
Generic description of the 6 factors
Factor 3
Factor 1
Factor 5
Factor 4
Factor 6
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Impact (7 factors)
Factor 3
Generic description of the 7 factors
Factor 2
Factor 6
Factor 4
Factor 5
Factor 7
Factor 1
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Impact (8 factors)
Factor 3
Generic description of the 8 factors
Factor 2
Factor 6
Factor 7
Factor 4
Factor 5
Factor 1
Factor 8
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6
success factors
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Impact and result (1)
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Impact and result (2)
5
success factors
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Circulation (2 factors)
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Circulation (3 factors)
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Circulation (4 factors)
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Circulation (5 factors)
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Circulation (6 factors)
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Circulation (7 factors)
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Circulation (8 factors)
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Vision
Vision
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Action/reaction
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Action/reaction
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Value chain
Customer
Supplier
Development
Production
Sales
Distribution
Company
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G. Process 3 – Factors, interlinked
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Action/reaction (1)
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Action/reaction (2) (transparent – color presentation)
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Action/reaction
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Interaction
1
2
3
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Jigsaw puzzle
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Spiral
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Annex:
Nine key changes compared to the old standards
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Do not use block arrows
Use variations instead
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Backup
BACKUP
Stufe 1
Stufe 2
Stufe 3
New Content design – Key changes regarding „lean, linear, literal"
…Do not use shading or borders
Instead, use unframed colored shapes in shades of key blue, for emphasis only
…Do not use ovals
Instead, use AutoShapes with corners completely rounded off
Do not use stickers with lines
Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area
Do not put numbers in circles
Instead, put them in squares (key blue shade 1), white lettering, bold
If boxes are used,
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There are obvious disadvantages to positioning text behind graphics
Do not position text behind graphics
Position text to the side of graphics instead
Arrow function can be switched on and off/ positioned to
the side
Text is easy to read if not positioned
behind graphics
Do not use speech bubbles
Instead, use AutoShapes/callouts/third row (you can use the arrow function!)
Do not use big multicolored cartoons/ Clip Art
Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions)
Do not use miniature charts as navigators
Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point
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New Content design – Key changes regarding „lean, linear, literal"
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Text
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Text
Text
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Action/reaction
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Against the tide/with the tide
Against the tide
With the tide
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Balance/imbalance
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Balance/imbalance
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Balance/imbalance
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Chances/risks
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Change of direction
Moment of directional change
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China map
Box Title
Level 1 text
Level 2 text
Level 3 text
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Columns and tables
Column Title 1
Category 1
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Column Title 2
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Column Title 3
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Category 2
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Category 3
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Columns and tables
Column Title 1
Category 1
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Column Title 2
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Category 2
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Category 3
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Columns and tables
Category 1
Category 2
Category 3
Category 1
Category 2
Category 3
Category 1
Category 2
Category 3
Category 1
Category 2
Category 3
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Bar chart
Graph Title
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Column chart
You can put your points here like conclusion
Unit
CAGR
??%
Graph Title
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Column chart
You can put your points here in the header of the box
Graph Title
CAGR
??%
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Column chart
Header
Graph Title
Header
Graph Title
Unit
Unit
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Column chart
Header
Graph Title
Header
Level 1 text
Level 2 text
Level 3 text
Unit
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Column chart
Graph Title
Header
Level 1 text
Level 2 text
Level 3 text
Unit
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You can put your points here in the header of the box
Graph Title
CAGR
??%
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Column chart
Header
Graph Title
Header
Graph Title
Unit
Unit
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Column chart
Category 4
Category 3
Category 2
Category 1
Column 1
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Graph Title
Category 5
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Column 2
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Series 2
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Dash Line
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Conflict
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Conflict
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投资方式
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投资区域
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投资方式
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投资区域
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投资方式
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投资区域
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Consequences (2)
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Consequences (4)
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Consequences (5)
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Consequences (2)
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Consequences (4)
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Consequences (5)
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Consequences
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Consultants profil (English), [Firstname Lastname]
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Position: ………………..
Year of birth: ………………..
Nationality: ………………..
Languages
1990–1994
Education
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Updated: MM/YY
Professional experience
Methodological competence
Since 10/1992
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Industry competence
Key projects
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Cooperation
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Cooperation
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内
外
外
内
企业文化
品牌
Cooperation
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Cost breakdown chart
Value
Value
Value
Value
Value
Value
Unit
Gross Margin
Cost
Component (%)
Component (%)
Component (%)
Component (%)
Component (%)
Component (%)
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Dead end
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Dependance
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Development
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Dice
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Direction
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Factors (2)
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Factors (3)
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Factors (3)
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Factors (3)
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Factors (4)
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Factors (4)
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Factors (4)
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Factors (4)
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Factors (6)
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Feedback
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Feedback
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Feedback
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Feedback
?
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Feedback
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Filter
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Filter
Initial situation
1. Criterion
2. Criterion
3. Criterion
Result
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Flexibility
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Flexibility
Ability
Intention
Flexibilty
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Flexibility
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Focus – expansion
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Growth
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Guidelines
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Harmony
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Hurdles and brakes
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Company
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Impact
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Influence (1 factor)
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Influence (2 factors)
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Influence (2 factors)
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Influence (4 factors)
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Influence (4 factors)
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Influence (6 factors)
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Input/output
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Interaction
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Margin chart
100%
?%
Label
?%
Label
?%
Label
?%
Label
?%
Label
Total in Value
Index
Label
Label
Label
Label
Label
Label
000
000
000
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Matrix
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Matrix
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Matrix
Dimension 2
Dimension 1
Scale
Scale
Scale
Scale
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
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Matrix
Label
Label
Label
Label
Dimension II
Content
Dimension I
Label
Label
Content
Content
Content
Content
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Measures plan – planned activities
Overview: …
Activities
Wk
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Wk
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Wk
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Wk
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Wk
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Wk
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Wk
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Wk
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Comments
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Measures plan – planned measures
Activity: …
As of: …
Objective:
Results:
Responsible: …
Support: …
Measures: …
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Measures plan – planned individual steps
Measure: ...
No.
As of: …
1.
...
Individual steps
Responsible
Support
Form of result
Start
Dura-
tion
Dead-
line
Pro-
ject
Com-pleted
...
...
...
...
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Models
Key Steps
Type your phrases and sentences here
Sources
Level 1 text
Level 2 text
Step 1
Step 2
Step 3
Step 4
Type your phrases and sentences here
Type your phrases and sentences here
Type your phrases and sentences here
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Moon chart
1
1
Bar
Ball
Bar
Arrow
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Multipliers
...
+
+
+
+
...
+
+
+
+
…
+
= Projektteams
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Multipliers
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Mutuality
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Mutuality
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Obstacle
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Obstacle
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Obstacle
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Organizational and flow chart
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
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Organizational and flow chart
Pantene
Jiehua
New Brand
Rejoice
Head & Shoulders
Ulan
Whisper
Ariel
Tide
JV Brands
Crest
Professional Marketing
Safeguard
Zest Camay
Assistant Brand Manager, 2-5 per Brand
Media & Commercial Production
Marketing Manager
Dimitri Panayatapolous
School Program Group
Nurses for School Program
Randall Beard
Marketing Director
Rene Co
Marketing Director
Ken Doi
Marketing Director
Robin Oxendine
Marketing Manager
Peter Foyston
Marketing Manager
Laundry
Haircare
Toothpaste/Soap
Skincare/Paper
Vacant
General Manager
Brad Casper
General Manager*
Vacant
General Manager
Virginia Lee
Vice President*
Marketing Organization
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Organizational and flow chart
Competitive Models
Market Results
Feasible
Scenarios
India
China
Philippines
Success
Requirements
Bacardi
Strategy
Asia Whisky
Opportunity
Assessment
Market
Archetype
Model
Sizing
Pricing
Bacardi
Strategy
Overlap
Determine Whether to Proceed Further
Execute
Will whisky help to build Bacardi rum globally?
Are there opportunities for whisky in the rest of the world?
Yes
Develop
Objectives &
Strategies
Financial Goals
Market Priorities
Acquisition or Organic Growth
Product/ Marketing/ Distribution Strategies
Process Map
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Option
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1
2
3
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Option
1
2
3
4
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Option
quit
develope
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Penetration
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Pie chart
Header
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Series 1
Series 2
Series 3
Header
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
100%=XXXX
100%=XXXX
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Pie chart
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Series 1
Series 2
Series 3
Header
Level 1 text
Level 2 text
Level 3 text
100%=XXXX
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Pie chart
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Chart Title
Label
%
Label
%
Label
%
Label
%
Series 1
Series 2
Series 3
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Chart Title
Label
%
Label
%
Label
%
Label
%
100%=XXXX
100%=XXXX
100%=XXXX
100%=XXXX
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Plus/minus
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Plus/minus
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+
–
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Plus/minus
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Plus/minus
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Plus/minus
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…
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Portfolio
+
–
–
+
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Portfolio
++
+
–
–
+
++
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Pressure
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Pressure
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Pressure
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Prioritization
Prioritization
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Process
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Process
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1
2
3
4
1
2
3
4
5
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Process – decrease
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1
2
3
4
5
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Project
Phase I
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Phase II
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Phase III
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Project
… weeks
… weeks
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Phase I
Phase II
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4
3
1
2
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Project procedure
Phases
Time required
Project features
...
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Phase I
...
Phase II
...
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...
Phase III
...
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weeks
…
weeks
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weeks
…
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…
1
2
3
4
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Puzzle
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Resistance
...
...
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Restructuring
Improvement of liquidity
Cost reduction
Reduction in personnel
Structural change
Positioning on the market
Improvement of liquidity
Cost reduction
Reduction in personnel
Structural change
Positioning on the market
Restructuring does not mean ...
But ...
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Rethink
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Separation
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Separation
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Separation
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Spinning off parts of a company
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Storyboard
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Storyboard
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Strengths/weaknesses
Strengths
Weaknesses
Weaknesses
Strengths
…
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...
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…
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...
Today
Tomorrow
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Table
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Table
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Table
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Table
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Table
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Table
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Target (1 factor)
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Target (2 factors)
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Target (3 factors)
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Team organization
...
Client
RittenHouse
N. N.
N. N.
N. N.
N. N.
...
Client
RittenHouse
N. N.
N. N.
N. N.
N. N.
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Text in box
Box title
Box title
Box title
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
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Text in box
Box title
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Level 1 text
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Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
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Text in box
Box title
Box title
Box title
Box title
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Phase I
Phase Name (Title Case)
Phase II
Phase Name
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Timetable
Wk
Month
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Issues
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Value-added chain
Supplier
Customer
Development
Production
Sales
Distribution
Company
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Vision
Vision
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Waste of resources – problem
Problem 3
Problem 1
Problem 2
Problem 4
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Waste of resources – solution
Solution to problem 3
Solution to problem 1
Solution to problem 2
Solution to problem 4
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Module und Variations_E
＋
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SWOT
优势
劣势
威胁
机会
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两种方式的比较
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远卓管理顾问的咨询工具和咨询程序
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*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
2X2 CUBED
Unit of measure
* Footnote
Source: Source
*
2X2 TOWER
*
5PS MARKETING
Place
Price
Product
Package
Positioning promotion
Product offering
Unit of measure
* Footnote
Source: Source
*
Strategy
Skills
Systems
Staff
Shared
values
Structure
Style
7S
Unit of measure
* Footnote
Source: Source
*
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ARROW 3D
* Footnote
Source: Source
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CUBES1 3D
Unit of measure
* Footnote
Source: Source
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CUBES2 3D
Unit of measure
* Footnote
Source: Source
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CUBES3 3D
Unit of measure
* Footnote
Source: Source
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New entrant
Suppliers
Industry competitors
Buyers
Substitutes
FORCES AT WORK
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
JOINT
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
LEVEL SEPARATE 4
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
LINEAR A 3D
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
LINEAR B 3D
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
LINEAR C 3D
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
LINEAR D 3D
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
LINEAR E 3D
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
LINEAR G 3D
Unit of measure
* Footnote
Source: Source
*
Text
Text
LINEAR I 3D
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
LINEAR J 3D
Unit of measure
* Footnote
Source: Source
*
Text
LINEAR N 3D
Text
Text
Text
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
LINEAR P 3D
Unit of measure
* Footnote
Source: Source
*
LINEAR Q 3D
Text
Text
*
Text
Text
LINEAR Q 3D
*
Text
Text
Text
Text
CUTOUT 3D
Unit of measure
* Footnote
Source: Source
*
Plan
Implement
Support
LINKS 3
*
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PERSPECTIVE 3D
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PROPELLER 3D
*
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RINGS 3D
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SCALE
Text
Unit of measure
* Footnote
Source: Source
*
Text
Text
SCALES
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
Text
Text
SIZES IN
*
SPIRAL1 3D
*
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Spiral
Brakes
Tube in tube
SPIRAL2 3D
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Text
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Text
Text
SPOTLIGHT
*
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Text
Text
Text
STAIRCASE
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WIRE CUBES
*
Text
Text
Text
Text
Text
Text
Text
ARROWS
*
BLADES
Text
Text
Text
Text
*
BOX
Text
Text
Text
Text
Unit of measure
* Footnote
Source: Source
*
BOX
Text
Text
Text
Text
Unit of measure
* Footnote
Source: Source
*
Text
INCOMING
Text
Text
Text
Text
Text
Unit of measure
* Footnote
Source: Source
*
RIBBON
Text
Text
Text
Text
Text
Unit of measure
* Footnote
Source: Source
*
RING
Text
Text
Text
Text
Text
Unit of measure
* Footnote
Source: Source
*
UPON 2
Text
Text
*
CONTINUOUS
Text
Text
Text
Text
Text
Text
Text
Text
*
LINEAR K
Text
Text
Text
Text
Text
Text
*
STEP 5
Text
Text
Text
Text
Text
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
2 ON 1
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
Text
Text
Text
AGAINST
*
Text
Text
Text
Text
Text
AT WORK
*
Text
Text
COUPLED HORIZ
*
Text
Text
COUPLED VERT
*
Text
Text
Text
Text
FOCUSED
*
New entrant
Suppliers
Industry
competitors
Buyers
Substitutes
FORCES AT WORK
Unit of measure
* Footnote
Source: Source
*
Text
Text
Text
PARALLEL
*
Text
Text
Text
Text
SPLIT
*
Text
SURROUND
*
Text
Text
TWISTED
*
Text
Text
UP & AWAY
*
Text
Text
UP & DOWN
*
Customer
Clients
Distributors
Competitors
Suppliers
3Cs TRIANGLE
*
Competitive position
Low
Medium
High
Product/market attractiveness
Low
Medium
High
BUSS PORTFOLIO
*
CHANGE BOARD
Change vision
Leadership groups
Commitment
Conviction
Courage
Capability
Individual activity
Enabling devices
Chief Executive
Down the line
External constitution
*
Restructuring framework
1
5
4
3
2
PENTAGON
Unit of measure
* Footnote
Source: Source
*
Benefit
Price
Competitive disadvantage
Competitive advantage
PRICE BENEFIT
Unit of measure
* Footnote
Source: Source
*
Appraise performance
and prospects
Develop
strategy
Redesign
pivotal jobs
Design the skill
building process
Assess change
readiness
Top down
action programs
Bottom up action programs
1
2
4
5
6
7
8
3
SMILE CHART
Unit of measure
* Footnote
Source: Source
*
Stage 1
Stage 2
Stage 3
Stage 4
Value system
Strategic management
Externally orientated planning
Forecast based planning
Budget planning
Meet budget and schedule
Predict the future
Think strategically
Create the future
STRAT MANAGE
*
Selling margin
Contribution
Sales
Selling rate
Sales
Available selling time
Effectiveness
Contribution Available selling time
Productivity
Contribution
Total selling costs
Efficiency
Available selling time
Total selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITY
*
Maximize
shareholder
value
Grow
through
cultural
initiative
Redeploy
assets
Improve core
business
performance
Grow through
acquisition
and/or merger
Adopt sound
financing
approach
VALUE CREATION
*
Real
Perceived
Client’s relative ability to extract value
Corporate center skills
Linkages between business units
Financial ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases objectives
Inefficiencies in financial markets
Difference in valuation technique
VALUE SOURCES
*
GANTT10
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<##>
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<##>
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<##>
<##>
Header
Text
*
GANTT15
Header
Text
##
##
##
##
##
##
##
##
##
##
##
##
##
##
##
##
*
Text
Text
Text
Text
LEFT TO RIGHT
*
Text
Text
Text
Text
Text
Process objectives
Text
Sub-objectives
STUDY OBJECTIVE
*
Text
Text
Text
Text
Text
Text
Text
TOP DOWN
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
2X2 CUBED
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
2X2 EXTENDED
*
Text
Text
Text
Text
Text
Text
2X2 TOWER
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
2X2
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
3X3 EXTENDED
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
3X3
*
Text
Text
PASS THROUGH
*
Text
Text
Text
FLOW DOWN
*
Text
Text
Text
Text
4 BOX 3D
*
Text
BOUNCE
*
Text
Text
CUBE WITH CIRCLES
*
Text
Text
SEASAW
*
Text
Text
WAY THRU
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
DECISIONS
*
Text
Text
Text
LOOPS
*
Text
Text
Text
ROLLERS
*
Text
Text
2 AROUND
*
Text
Text
Text
Text
Text
4 IN 1 SQUARE
*
Text
Text
Text
Text
Text
Text
SIZES IN
Text
Text
Text
Text
Text
Text
*
Text
Text
CROSS SECTION
*
Text
Text
Text
Text
Text
Text
Text
HONEYCOMB
*
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
JOINT
*
Text
Text
VENN 2
*
Text
Text
Text
VENN 3
*
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Label 2
Label 3
AREA
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Label 2
Label 3
Label 4
Label 5
BAR
10
20
30
40
50
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Label 1
Label 2
Label 3
Label 4
Label 5
5
15
25
10
25
30
20
30
45
30
40
50
40
50
55
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Label 2
Label 3
Label 4
Label 5
000
000
000
000
000
Series
Series
BAR STACKED
Series
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Label 3
Label 4
Label 5
000
000
000
000
000
100%=
Series
Series
BAR STACKED 100%
Series
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Title
Unit of measure
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
BUBBLE
Unit of measure
* Footnote
Source: Source
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Label 3
Label 4
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COLUMN
Unit of measure
* Footnote
Source: Source
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Label 3
Label 4
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Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
Title
Unit of measure
COLUMN 2
Unit of measure
* Footnote
Source: Source
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Label 2
Label 3
Label 4
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COLUMN BUTTED
Unit of measure
* Footnote
Source: Source
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Label 2
Label 3
Label 4
Label 5
Series
Series
Series
Series
000
000
000
000
000
COLUMN STACKED
Unit of measure
* Footnote
Source: Source
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Label 1
Label 2
Label 3
Label 4
Label 5
Series
Series
Series
Series
100%=
000
000
000
000
000
COLUMN STACKED 100%
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Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
100% =
000
Series
Series
Series
Series
Label 1
COMBO PIE SEGMENT COLUMN
Unit of measure
* Footnote
Source: Source
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Module und Variations_E
Title
Unit of measure
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
COST CURVE
Unit of measure
* Footnote
Source: Source
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Title
Unit of measure
Title
Unit of measure
DUAL COLUMN LINE
Unit of measure
* Footnote
Source: Source
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Title
Unit of measure
Title
Unit of measure
DUAL LINE
Unit of measure
* Footnote
Source: Source
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Label 1
Label 2
Label 3
Label 4
LINE
Unit of measure
* Footnote
Source: Source
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Label 1
Label 2
Label 3
Label 4
Label 5
PIE
Unit of measure
* Footnote
Source: Source
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Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
PIE 2
Unit of measure
* Footnote
Source: Source
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RANGE HIGH LOW
Unit of measure
* Footnote
Source: Source
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SCATTER X & Y
Unit of measure
* Footnote
Source: Source
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Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
* Footnote
Source: Source
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WATERFALL COLUMN
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
* Footnote
Source: Source
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定位目标
结构目标
管理目标
经营目标
战略目标
体系
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*
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公司战略
业务战略
职能战略
使命Mission
企业为什么存在
愿景Vision
应成为一个什么样的企业
A
...
A
A
A
A
A
技术研发、人力资源、服务……
目
标
及
规
划
业务范围
－客户
－产品
－地域
核心价值确认
－分析企业优劣势
－确定核心价值
核心价值实现步骤
－价值链定位
－如何实现核心价值
确定战略实施阶段
－何时介入
－何时扩张
总体经营目标
－营业收入
－利润
－资本收益
－净现金流
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ARROWS
Unit of measure
* Footnote
Source: Source
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MCKINSEY LOGO
Unit of measure
* Footnote
Source: Source
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*
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MOONS
Legend
Legend
Legend
Low
Medium
High
Low
Medium
High
Unit of measure
* Footnote
Source: Source
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*
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STICKER
ILLUSTRATIVE
CONFIDENTIAL
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
PRELIMINARY
DRAFT
STICKER
Unit of measure
* Footnote
Source: Source
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*
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STICKER OTHER
CONFIDENTIAL
DISCUSSION DRAFT
DISGUISED CLIENT EXAMPLE
PRELIMINARY DRAFT
PRELIMINARY ESTIMATE
DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
BACKUP
HYPOTHESIS
STRAW MAN
TO BE COMPLETED
PROPOSED
REVISED
ROUGH ESTIMATE
CONCEPTUAL
Unit of measure
* Footnote
Source: Source
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*
Module und Variations_E
Unit of measure
* Footnote
Source: Source
Text
Text
Text
Text
Text
Text
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Unit of measure
* Footnote
Source: Source
Title
Text
Title
Text
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*
Module und Variations_E
Unit of measure
* Footnote
Source: Source
Title
Text
Title
Text
Text
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EXHIBIT TITLE
* Footnote
Source: Source
Title
Text
Text
Text
Text
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EXHIBIT TITLE
* Footnote
Source: Source
Title
Text
Text
Text
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Module und Variations_E
EXHIBIT TITLE
* Footnote
Source: Source
Text
Text
Text
Title
Title
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*
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EXHIBIT TITLE
* Footnote
Source: Source
Text
Text
Text
Title
Title
Title
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Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
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Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
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Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
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*
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Unit of measure
* Footnote
Source: Source
Title
Measure
Title
Measure
Title
Measure
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*
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Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
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*
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* Footnote
Source: Source
Title
Measure
Text
Title
Measure
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*
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Unit of measure
Title
Measure
Title
Measure
Title
Measure
Title
Measure
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*
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Chinfon
. Kearney
Staff
Timing
Consulting Budget Requirements
Projects
4
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
0
1
1
1
125
125
125
80
80
80
125
125
125
125
Phase I
1. Improve customer service and plan other operational improvements
2. Develop auto package and cross-sell to existing customers
3. Align credit card portfolio and develop young family credit card
4. Develop information technology plan for lifestage marketing
5. Develop consumer banking risk management process and systems
6. Develop consumer banking organization
Phase II
7. Develop newly wed card and home package
8. Implement changes to credit card operations
Phase III
9. Develop young singles card
10. Develop consumer lending business processes
11. Develop established family card and investors package
Market Research Budget Requirements
30
30
30
30
30
(US$ 000)
(US$ 000)
Q3 ’97
Q4 ’97
Q1 ’98
Q2 ’98
Q3 ’98
Q4 ’98
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1. Improve customer service and other card operations
2. Develop auto package and cross-selling
3. Align card portfolio, develop young family card
4. Develop lifestage marketing IT plan
5. Develop consumer banking credit risk management
6. Develop consumer banking organization
Project coordinator
Chinfon – Mr. Liu
. Kearney – Shanley Lee
Steering Committee
TBD
Phase I
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*
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. Kearney
&
EDS
High
Low
High
Strategy
and
Operating
Capability
Technology
Capability
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*
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Chapter 1) SSSSSSSS
TTTTTTTTTT
AAAAA
BBBBB
CCCCC
UUUUUUUUUU
DDDDD
EEEEEE
FFFFFFF
Chapter 2) VVVVVVVV
GGGGGG
HHHHHH
IIIIIIIIIII
JJJJJJJJJJ
Chapter 3) WWWWWWW
KKKKK
LLLLLL
MMMMM
NNN
OOO
PPPP
Chapter 1) SSSSSSSS
TTTTTTTTTT
AAAAA
BBBBB
CCCCC
UUUUUUUUUU
DDDDD
EEEEEE
FFFFFFF
Chapter 2) VVVVVVVV
GGGGGG
HHHHHH
IIIIIIIIIII
JJJJJJJJJJ
Chapter 3) WWWWWWW
KKKKK
LLLLLL
MMMMM
NNN
OOO
PPPP
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*
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Foreign supermarket
Country / Name / Year of entry
. AA 1994
Japan BB 1984
HK CC 1995
Japan DD 1995
Dutch EE 1996
Foreign Mega-marts
Japan FF 1996
French GG 1995
Local supermarket
Shanghai HH
Shanghai II
Turnover per store
(US$ million)
N umber of stores
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*
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*
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STICKER AND OTHERS
EXAMPLE
ESTIMATE
PROPOSED
CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP
REVISED
TENTATIVE
HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
STICKER AUTOMAKER
EXAMPLE
ESTIMATE
PROPOSED
CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP
REVISED
TENTATIVE
HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
ü
û
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*
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High
Medium
Low
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*
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STICKER AND OTHERS
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*
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MAPS
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*
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WORLD MAP
* Footnote
Source: Source
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*
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海南
黑龙江
吉林
辽宁
河北
山东
福建
江西
安徽
湖北
湖南
广东
广西
河南
山西
内蒙古
陕西
宁夏
甘肃
青海
四川
贵州
云南
西藏
新疆
江苏
浙江
台湾
北京
上海
Module und Variations_E
*
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America
EMEAI
Asia/ Pacific
Hamburg
Frankfurt
München
Düsseldorf
Berlin
Wien
Zürich
ASG – Austria , Switzerland, Germany
2,750 Employees
7 Offices
Revenues: 1,24 Mrd. DM
ACCENTURE IN ASG
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END OF DOC
APPENDIX
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