機動戰
Maneuver Warfare
Eric K. Clemons and
Jason A. Santamaria
二十一世紀的商業環境特色:
快速的變遷 rapid and disruptive change
稍縱即逝的機會 fleeting opportunities
不完全的資訊 incomplete information
完全的不確定與失序
overall sense of uncertainty and disorder
機動戰強調利用這種戰爭中的不確定性與失序，去打敗敵人。而不是去避免這些不確定性。
Moreover, maneuver warfare doesn't aim to avoid or resist the uncertainty and disorder that inevitably shape armed conflict; it embraces them as keys to vanquishing the foe.
故兵無常勢，水無常形。能因敵變化而取勝者謂之神 (虛實篇)。
機動戰不是要你在數目上壓倒敵人，而是要你從側翼包圍他，攻擊它的弱點，使它無法準確分析情勢，讓我們得以最少的資源，獲得決定性的勝利。
Furthermore, the approach – with its focus not on overpowering a rival but on outflanking him, targeting his weakness, and rendering him unable to analyze the situation – can help a company to achieve a decisive advantage with a minimal deployment of resources.
故用兵之法，十則圍之，五則攻之，倍則分之。(謀攻篇)
激水之疾至於漂石者，勢也。(軍勢篇)
機動戰的七個指導原則
針對敵方弱點
Targeting critical vulnerabilities
Analyze and probe competitors with the aim of identifying and rapidly exploiting those weaknesses that will do the greatest damage to their competitive position.
故善用兵者，避其銳氣，擊其惰歸，此治氣者也。
以治待亂，以靜待譁，此治心者也。
以近待遠，以佚代勞，以飽待飢，此治力者也。
無邀正正之旗，勿擊堂堂之陣，此治變者也。
(軍爭篇)
膽識
Boldness
Take calculated risks that have the potential to achieve major, market-shifting results.
談判也一樣，
不是不能冒險，
而是風險必須是算過的。
勝兵先勝而後求戰，敗兵先戰而後求勝。(軍形篇)
奇襲
Surprise
Use stealth, ambiguity, and deception to degrade the quality of information available to competitors and impair their ability to deploy resources efficiently.
故善戰者致人，而不致於人(虛實篇)
出其所不趨，趨其所不意 (虛實篇)
故形兵之極，至於無形。無形則深間不能窺，智者不能謀。(虛實篇)
兵以詐立(軍爭篇)
故能而示之不能，用而示之不用 (始計篇)
集中焦點
Focus
Concentrate resources at critical points and times to capitalize on key market opportunities.
塗有所不由，軍有所不擊，城有所不攻，地有所不爭 (九變篇）
分散決策權
Decentralized Decision Making
Give authority to those who are closest to the point of decision and who possess superior local information. Align these individual decisions by communicating “commander’s intent” – the desired final result – throughout the organization.
君命有所不受。(九變篇）
故戰道必勝，主曰無戰，必戰可也。戰道不勝，主曰必戰，無戰可也。(地形篇)
將能，而君不御者，勝。(謀攻篇)
迅速的步調
Rapid tempo
Identify opportunities, make decisions, and implement plans more quickly than competitors do in order to seize the initiative and force them into a constant state of reaction.
進而不可禦者，衝其虛也。退而不可追者，速不可及也。(虛實篇)
故兵聞拙速，未睹巧之久也。(作戰篇)
武力結合
Combined Arms
Look for ways to combine resources so that the returns generated by the whole are greater than those generated by the individual parts.
我專為一，敵分為十，是以十攻其一也。則我眾而敵寡，能以眾擊寡者，則吾之所與戰者，約矣。(虛實篇)
