Product Placement
Marketing
商英一班 44号
朱翠兰
植入广告
• To achieve the subtle promotion it
deliberately(故意地) place products or
logo in television drama,games .
• It much better than hard selling
because the audience is disgusted with
the advertising.
• Real implanted
• Style implanted
• Overall implanted
• Cultural implanted
Types of product placement
South Korean drama “dae jang geum”
（大长今） is a typical example. With the
introduction of Korean food ,
acupuncture（针灸） method,south
Korean clothing, architecture, moral, the
Korean culture analogism,it start known
by the audience.
Because the profit is handsome so
they always want to place in the film.
On the contray,they might receive
the negative response when they
place in a poor can not relate
it to the film just a advertisement.
To succeed in place product brand,
integrating operation is the best choice,
but it needs collaborative and
cooperate.
• Place product is not suitable for depth
persuade and for direct reason appeal or
function
• Not any enterprise and products can make
place product , some new products which
lack of awareness of customer is not
suitable
• A good place product of commodities must
be close to the program and brand it
should integration with the program
• The value of the program should be the
same as the brand value,the targer
audience is common with the target
this way can this
adverstising has it own value.
• The most important one is program
,adverstising is second to it
谢 谢
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