TRAINING ACTIVITY OUTLINE
培训活动纲要
Task: Brand Identity
任务： 品牌一致
Code 序号: OH-SM-CS-S003
Objectives：At the end of this session, each trainee will be able to ensure the protection
and correct use of brand identity by sales associates.
目的： 课程结束后，每一个学员将能够确保保护和正确使用品牌。
Standard：This policy will maintain the consistency and clarify of the brand.
It is the responsibility of the Director of Sales & Marketing to guard the correct use of brand
identity that is a key component to the continued momentum of the brand’s success.
The brand identity graphics standard is to be applied and used to ensure consistent application
without compromise.
标准： 这个政策将保持持续及使瑞吉品牌更清楚。
正确使用品牌是确保品牌成功的重要元素之一。
品牌鉴别标准是要保持品牌使用要前后一致。
Resources： Whiteboard, Flip Chart, Sales Kit, Giveaway, SPG, SPP or Star Choice
Form
培训器材： 白板， 翻转展示板，销售资料夹，礼品，SPG 表格
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Ice break
介绍
打破僵局
Raise interests
提高兴趣
Classic music and the trainer is in uniform of sales manager
standing straightly and smile.
高雅经典的音乐，训导师着销售经理制服站直，微笑。
Self-introduction and give a warm welcome.
自我介绍向学员表示欢迎。
Question to test the trainee’s level:
Does anyone know what kind of brand in Starwood Hotels and
Resortse ?
提问学员：
谁知道在仕达屋集团有多少给酒店品牌？
Answer:
XXX/ XXX / XXX/ XXX /XXX / XXX
Every associate must be know all the brand under XXX Hotels
and Resorts
强调：酒店内任何一名员工都必须知道 XXX 酒店集团的所有
品牌酒店。
: 我们从中能获得什么？
We will know all brand under the XXX Hotels and Resorts and can
get more confidence when we do sales calls or interview clients.
Because all the brand must be market leader in hotel industry.
我们将了解所有 XXX 旗下的所有品牌，当我们同客户见面时
获得更多的信心，因为每个品牌都是酒店行业的佼佼者。
Divided trainees into several groups to discuss then critique after
10 minutes
10 minutes
Lecture F/C
And
Buzz group
讲解和集体讨论
提问
Summary
总结
discussion. (How can we present our brand in our service?) all
examples will show to trainees.( SPG, Giveaway, Star choice sales
kits etc.) (F/C 1)
将学员分为几组讨论然后评估 ,展示样品。
(我们如何在服务中向客人展示我们的品牌？)
Question:
Expect hotel brand identity, what other need we know as a sales
person?
除了品牌一致，作为销售人员我们还需要了解什么？
all answers will be prepared before this session, through LCD
demonstration .
所有的答案将事先准备好，运用 LCD 展示。
Review all key points which are listed on flip chart .
回顾翻转展示板上的要点。(F/C 2 )
Remarks: Every associates must be take responsibility to develop
our hotel brand in any time.
提示： 每个员工任何时候都将有责任推广酒店品牌。
20 minutes
10 minutes
10 minutes
Total 60
minutes
