1Module und Variations_E
Modules and variations
New graphics guidelines
D esign proposals
Roland Berger
Hamburg, November 2001
2Module und Variations_E
Contents Page
A. Standard slides 3
B. Lists (1) – Factors, no specific number 7
C. Lists (2) – Factors, specific number 13
D. Matrix – Factors, comparisons 24
E. Process (1) – Factors, steps 35
F. Process (2) – Factors, impact 49
G. Process (3) – Factors, interlinked 67
Annex: Nine key changes compared to the old standards 73
3Module und Variations_E
A. Standard slides
4Module und Variations_E
Methodological competence
Key projects
Industry competence
Professional experience
Languages
Education
Consultant profile: [first name, last name]
xxxx-
xxxx
xxxxxxxxxxxxxxxxxxxxxx
xxxxx
Position:
xxxxxxxxxxxxxxxxxxxxxxxx
•German
•xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxx
xxxx-
xxxx
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xxxxx
Born: xxxx
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xxxxxx
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xxxxxxx
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Nationality:
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Updated: mm/year
5Module und Variations_E
Organizational chart
6Module und Variations_E
Organizational chart (including headcount)
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7Module und Variations_E
B. Lists (1) – Factors, no specific number
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Lists – horizontal (variations)
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
Heading
•Details
1 2
3 4
9Module und Variations_E
Lists – vertical (variations)
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3 4
10Module und Variations_E
Schedule
1 2 3 4 5 6 7 8 9 10 11 12
Month 1 Month 2 Month 3
Activities
A.
B.
C.
1 2 3 4 5 6 7 8 9 10 11 12
Month 1 Month 2 Month 3
Activities
A.
B.
C.
1 2
11Module und Variations_E
Sets of guidelines
2
3
4
5
Guidelines 1
Guidelines 2
Guidelines 3
Guidelines 4
Guidelines 5
Comments 1
Comments 2
Comments 3
Comments 4
Comments 5
1
12Module und Variations_E
13Module und Variations_E
Title
•Text
Title
•Text
Title
•Text
Title
Title
14
STUDY OBJECTIVE
Text
•Text •Text •Text •Text
15Module und Variations_E
1 2 3 4 5
16Module und Variations_E
C. Lists (2) – Factors, specific number
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Pyramid (3 or 4 levels)
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Pyramid (5 levels/centered)
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3 factors (interwoven)
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1 2 3
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Common ground
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4 factors (1)
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•factor
•factor •factor
… ….
•factor
… ….
23Module und Variations_E
4 factors (2)
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4 factors (3)
1
2
3
4
Factor 1
Factor 2
Factor 3
Factor 4
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4 factors (3a – weighted )
2
3
4
Factor 1
Factor 2
Factor 3
Factor 4
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4 factors (3b – dynamic)
1
2
3
4
Factor 1
Factor 2
Factor 3
Factor 4
Four
dynamic
factors
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6 factors (variation)
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D. Matrix – Factors, comparisons
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Matrix/table
(Horizontal/vertical comparison of data – variations)
1 2
3 4
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Special types of matrix – opportunities/threats
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Opportunities
•…
Threats
• …
Opportunities
• …
Threats
• …
Opportunities
• …
Threats Opportunities Threats
• … • …
1 2
3 4
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Special types of matrix – pros and cons
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1 2
3
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Special types of matrix – controversy
1 2
3 4
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Special types of matrix – conflict/tension (1)
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Special types of matrix – conflict/tension (2)
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Special types of matrix – bottom up/top down (1)
BOTTOM UP TOP DOWN
•... •...
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Special types of matrix – bottom up/top down (2)
•... •...
BOTTOM
UP
TOP DOWN
1
2
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Special types of matrix – equilibrium
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Special types of matrix – imbalance
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Unit of measure
Text
•Text
Text
•Text
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Sub title Sub title
Risk management
Title
•
•
•
•
•
•
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E. Process (1) – Factors, steps
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Processes
1
2
3
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Process/phases
1 2 3 4 5
… … … … … Phase 1 Phase 2 Phase 3
• … • … • …
Phase 1 Phase 2 Phase 3
• … • … • …
Phase 1 Phase 2 Phase 3
• … • … • …
1 2
3 4
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Cycles (1) (color presentation)
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Cycles (2)
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Spirals (orthogonal)
1 2
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Hurdles
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Resistance/obstacles
1 2
5
7
3 4
6
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Filters
1 2
4
5
3
6
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Change of mindset/direction
1 2
3 4
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Node s/interfaces
1
4
3
7
5
6
8
9
2
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Pressure
1 2
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Increase/decrease
1 2 3 4 5 6 7 8
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Various types of brackets (to be use d instead of block
arrows)
1 2 3 4 5 6 7 8 9 10 11
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F. Process 2 – Factors, impact
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Consequences (1)
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Consequences (1a)
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Consequences (2)
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Consequences (3)
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Consequences (4)
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1
2
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Impact (3 factors)
QUALITY
TIME
COST
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Impact (4 and 6 factors)
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Impact (4 factors)
Factor 3
Factor 2
Factor 4
Factor 1
Generic
description
of the 4
factors
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Impact (5 factors)
Factor 3
Factor 2
Factor 4
Factor 5
Generic
description
of the 5
factors
Factor 1
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Impact (6 factors)
Factor 2
Generic
description
of the 6
factors
Factor 3
Factor 1
Factor 5
Factor 4
Factor 6
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Impact (7 factors)
Factor 3
Generic
description
of the 7
factors
Factor 2
Factor 6
Factor 4Factor 5
Factor 7
Factor 1
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Impact (8 factors)
Factor 3
Generic
description
of the 8
factors
Factor 2
Factor 6
Factor 7
Factor 4Factor 5
Factor 1Factor 8
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6
success factors
…
Impact and result (1)
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Impact and result (2)
5
success factors
…
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Circulation (2 factors)
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Circulation (3 factors)
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Circulation (4 factors)
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Circulation (5 factors)
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Circulation (6 factors)
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Circulation (7 factors)
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Circulation (8 factors)
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Vision
Vision
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Action/reaction
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Action/reaction
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Value chain
CustomerSupplier
Developmen
t
Production Sales Distribution
Company
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G. Process 3 – Factors, interlinked
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Action/reaction (1)
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Action/reaction (2) (transparent – color presentation)
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Action/reaction
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Interaction
1 2 3
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Jigsaw puzzle
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Spiral
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Annex:
Nine key changes compared to the old standards
89Module und Variations_E
Do not use block arrows
Use variations instead
1 2 3 4 1 2 3 4
Backup BACKUP
Stufe 1 Stufe 2 Stufe 3
New Content design – Key changes regarding „lean, linear,
literal"
…Do not use shading or borders
Instead, use unframed colored shapes in
shades of key blue, for emphasis only
…Do not use ovals
Instead, use AutoShapes with corners
completely rounded off
Do not use stickers with lines
Instead, use upper case stickers (13 point),
(key blue shade 1), positioned in the header
area
Do not put numbers in circles
Instead, put them in squares (key blue
shade 1), white lettering, bold
If boxes are used,
90Module und Variations_E
There are obvious
disadvantages to positioning
text behind graphics
Do not position text behind
graphics
Position text to the side of graphics
instead
Arrow function
can be
switched on
and off/
positioned to
the side
Text is easy to
read if not
positioned
behind graphics
Do not use speech bubbles
Instead, use AutoShapes/callouts/third
row (you can use the arrow function!)
Do not use big multicolored cartoons/ Clip
Art
Instead, use pictograms (if not available:
convert Clip Art to linear monochrome
versions)
Do not use miniature charts as navigators
Instead, use mathematical navigators (key
blue shade 1), white lettering, bold, 13 point
4 1 2 3 4
New Content design – Key changes regarding „lean, linear,
literal"
91Module und Variations_E
Text
Text
Text
Text
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•…
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Action/reaction
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Against the tide/with the tide
Against the tide With the tide
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...
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Balance/imbalance
•… •…
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Balance/imbalance
•…
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Balance/imbalance
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Chances/risks
•…
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…
…
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Change of direction
Moment of directional change
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China map
Box Title
Level 1 text
•Level 2 text
-Level 3 text
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Columns and tables
Column Title 1
Category 1 •Type your phrases and
sentences here
•Type your phrases and
sentences here
Column Title 2
•Type your phrases and
sentences here
•Type your phrases and
sentences here
Column Title 3
•Type your phrases and
sentences here
•Type your phrases and
sentences here
Category 2 •Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
Category 3 •Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
•Type your phrases and
sentences here
102Module und Variations_E
Columns and tables
Column Title 1
Category 1
•Type your phrases and sentences here
•Type your phrases and sentences here
Column Title 2
•Type your phrases and sentences here
•Type your phrases and sentences here
Category 2
•Type your phrases and sentences here
•Type your phrases and sentences here
•Type your phrases and sentences here
•Type your phrases and sentences here
Category 3
•Type your phrases and sentences here
•Type your phrases and sentences here
•Type your phrases and sentences here
•Type your phrases and sentences here
103Module und Variations_E
Columns and tables
Category 1
Category 2
Category 3
Category 1
Category 2
Category 3
Category 1
Category 2
Category 3
Category 1
Category 2
Category 3
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Bar chart
Graph Title
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Column chart
You can put your points here like conclusion
Unit
CAGR
??%
Graph Title
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Column chart
You can put your points here in the header of the box
Graph Title
CAGR
??%
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Column chart
Header
Graph Title
Header
Graph Title
Unit Unit
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Column chart
Header
Graph Title
Header
Level 1 text
•Level 2 text
-Level 3 text
Unit
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Column chart
Graph Title
Header
Level 1 text
•Level 2 text
-Level 3 text
Unit
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Column chart
You can put your points here in the header of the box
Graph Title
CAGR
??%
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Column chart
Header
Graph Title
Header
Graph Title
Unit Unit
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Column chart
Category 4
Category 3
Category 2
Category 1
Column 1
000
000
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000
000
Graph Title
Category 5 000
Total
Unit
000
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0
X,000
X,000
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X,000
Label Label Label
000
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Series 1
Column 2
000
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Series 2
Series 1
Series 2
113Module und Variations_E
Column chart
Sub Title Sub Title Sub Title
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Sub Title Sub Title Sub Title
Series 1 Series 2 Series 3
Dash Line
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Conflict
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…
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?
Conflict
116Module und Variations_E
……
投资方式
� ……
� ……
……
……
……
投资区域
� ……
� ……
投资方式
� ……
投资区域
� ……
投资方式
� ……
投资区域
� ……
…………
117Module und Variations_E
Consequences (2)
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Consequences (3)
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Consequences (4)
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Consequences (5)
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Consequences (2)
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…
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Consequences (3)
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Consequences (4)
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Consequences (5)
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Consequences
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1
2
3
4
5
6
126Module und Variations_E
Consultants profil (English), [Firstname Lastname]
•…
Position: ……………….. Year of birth: ……………….. Nationality: ………………..
Languages
1990–
1994
Education
…
Updated: MM/YY
Professional experience Methodological competence
Since
10/1992
… •…
Industry competence Key projects
•…•…
127Module und Variations_E
Cooperation
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Cooperation
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内
外
外内
企业文化
品牌
Cooperation
130Module und Variations_E
Cost breakdown chart
Value
Value
Value
Value
Value
Value
Unit
Gross
Margin
Cost
Component (%)
Component (%)
Component (%)
Component (%)
Component (%)
Component (%)
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Dead end
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Dependance
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Development
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Dice
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Direction
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Factors (2)
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Factors (3)
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Factors (3)
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Factors (3)
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Factors (4)
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Factors (4)
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Factors (4)
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Factors (4)
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Factors (6)
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Factors (6)
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Factors (8)
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Factors (4)
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Factors (5)
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Factors (5)
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Feedback
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Feedback
•…
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Feedback
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Feedback
?
!
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Feedback
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Filter
•…
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•…
…
156Module und Variations_E
Filter
Initial situation
1. Criterion
2. Criterion
3. Criterion
Result
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Flexibility
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Flexibility
AbilityIntention
Flexibilty
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Flexibility
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Focus – expansion
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t
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t
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Growth
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Guidelines
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Harmony
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Hurdles and brakes
…
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Company
X
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Impact
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Influence (1 factor)
•…
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Influence (2 factors)
•… •…
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Influence (2 factors)
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Influence (4 factors)
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Influence (4 factors)
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Influence (6 factors)
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Input/output
•…
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Interaction
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Margin chart
100% ?%
Label
?%
Label
?%
Label
?%
Label
?%
Label
Total
in
Value
Index
Label Label Label Label Label Label
000
000
000
?%
?%
?%
000
?%
?%
000
000
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…
Matrix
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Matrix
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Matrix
Dimension 2
Dimension 1
Scale
Scale
Scale Scale
Level 1 text
•Level 2 text
-Level 3 text
Level 1 text
•Level 2 text
-Level 3 text
Level 1 text
•Level 2 text
-Level 3 text
Level 1 text
•Level 2 text
-Level 3 text
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Matrix
Label Label Label
Label
Dimension II
Content
Di
me
ns
io
n
I
Label
Label
Content
Content
Content
Content
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Measures plan – planned activities
Overview: …
Activities Wk
...
Wk
...
Wk
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Wk
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Wk
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Wk
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Wk
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Wk
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Wk
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Wk
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Comments
•… •…
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Measures plan – planned measures
Activity: … As of: …
Objective: Results:
Responsible: … Support: …
Measures: … ... ... ... ... ... ... ... ...
•… •…
•…
181Module und Variations_E
Measures plan – planned individual steps
Measure: ...
No.
As of: …
1. ...
Individual steps Responsible Support
Form of
result
Start
Dura
-
tion
Dead-
line
Pro-
ject
Com-
pleted
... ... ... ... ... ... ... ...
182Module und Variations_E
Models
Key Steps
•Type your phrases and sentences here
Sources
Level 1 text
•Level 2 textStep 1
Step 2
Step 3
Step 4
•Type your phrases and sentences here
•Type your phrases and sentences here
•Type your phrases and sentences here
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Moon chart
1 1
Bar
Ball
Bar
Arrow
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Multipliers
...
+
+
+
+
...
+
+
+
+
•…
+ = Projektteams
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Multipliers
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Mutuality
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Mutuality
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Obstacle
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Obstacle
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Obstacle
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Organizational and flow chart
Text Text Text Text Text Text
Text Text Text Text Text Text
192Module und Variations_E
Organizational and flow chart
Pantene Jiehua
New
Brand
Rejoice
Head &
Shoulders
Ulan WhisperAriel Tide
JV
Brands
Crest
Professional
Marketing
Safeguar
d
Zest
Camay
Assistant Brand Manager, 2-5 per Brand
Media &
Commercial
Production
Marketing
Manager
Dimitri
Panayatapolous
School
Program
Group
Nurses
for
School
Program
Randall Beard
Marketing
Director
Rene Co
Marketing
Director
Ken Doi
Marketing
Director
Robin Oxendine
Marketing
Manager
Peter Foyston
Marketing
Manager
LaundryHaircare Toothpaste/Soap Skincare/Paper
Vacant
General Manager
Brad Casper
General Manager*
Vacant
General Manager
Virginia Lee
Vice President*
Marketing Organization
193Module und Variations_E
Organizational and flow chart
Competitive Models
Market Results
Feasible
Scenarios
•India
•China
•Philippines
Success
Requirements
Bacardi
Strategy
Asia Whisky
Opportunity
Assessment
Market
Archetype
Model
•Sizing
•Pricing
Bacardi
Strategy
Overlap
Determine
Whether
to
Proceed
Further
Execute
Will whisky
help to build
Bacardi rum
globally?
Are there
opportunitie
s for whisky
in the rest of
the world?
Yes
Develop
Objectives &
Strategies
•Financial Goals
•Market
Priorities
•Acquisition or
Organic
Growth
•Product/
Marketing/
Distribution
Strategies
Process Map
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quit develope
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Penetration
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Pie chart
Header
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%
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%
Series 1 Series 2 Series 3
Header
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Label
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Label
%
Label
%
Label
%
Label
%
100%=XXXX 100%=XXXX
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Chart Title
Label
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Label
%
Label
%
Label
%
Label
%
Series 1 Series 2 Series 3
Header
Level 1 text
•Level 2 text
-Level 3 text
100%=XXXX
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Label
%
Label
%
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Label
%
Label
%
Chart Title
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%
Label
%
Label
%
Label
%
Series 1
Series 2
Series 3
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Chart Title
Label
%
Label
%
Label
%
Label
%
100%=XXXX
100%=XXXX
100%=XXXX
100%=XXXX
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+ –
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Plus/minus
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Plus/minus
•…
•…
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Portfolio
+
–
– +
207Module und Variations_E
Portfolio
++
+
–
– + ++
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Pressure
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Pressure
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Pressure
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Prioritization
Prioritization
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1 2 3 4 5
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1
2
3
4
5
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Project
Phase I
•…
Phase II
•…
Phase III
•…
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Project
… weeks … weeks
… …
Phase I Phase II
•… •… •…
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4
31 2
•…
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Project procedure
Phases Time requiredProject features
... ...
Phase I
...
Phase II
...
...
...
Phase III
...
…
weeks
…
weeks
…
weeks
•… •…
•…
•…
1 2
3
4
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Puzzle
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Resistance
... ...
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Restructuring
Improvement of liquidity
Cost reduction
Reduction in
personnel
Structural change
Positioning on the
market
Improvement
of liquidity
Cost
reduction
Reduction in
personnel
Structural
change
Positioning
on the
market
Restructuring does not mean ... But ...
221Module und Variations_E
Rethink
222Module und Variations_E
Separation
•…
•…
•…
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Separation
...
... ...
•…
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Separation
…
•…
... ...
•… •…
225Module und Variations_E
Spinning off parts of a company
226Module und Variations_E
Storyboard
…
•…
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•…
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Storyboard
…
•…
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Strengths/weaknesses
Strengths
Weaknesses
Weaknesses
Strengths•…
•…
•...
•…
•…
•…
•…
•…
•…
•…
•...
•…
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Today
Tomorrow
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Target (1 factor)
•…
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•……
•……
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Target (3 factors)
•……
•……
•……
238Module und Variations_E
Team organization
...
Client RittenHouse
•N. N.
•N. N.
•N. N.
•N. N.
...
Client RittenHouse
•N. N.
•N. N.
•N. N.
•N. N.
... ... ... ...
•... •... •... •...
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249Module und Variations_E
Text in box
Box title
Box title Box title
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•Level 2 text
-Level 3 text
Level 1 text
•Level 2 text
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Level 1 text
•Level 2 text
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250Module und Variations_E
Text in box
Box title
Box title Box title Box title
Level 1 text
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•Level 2 text
-Level 3 text
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251Module und Variations_E
Text in box
Box title
Box title Box title Box title
Level 1 text
•Level 2 text
-Level 3 text
Level 1 text
•Level 2 text
-Level 3 text
Level 1 text
•Level 2 text
-Level 3 text
Level 1 text
•Level 2 text
-Level 3 textPh
as
e
I
Ph
as
e
Na
me
(
Ti
tl
e
Ca
se
)
Ph
as
e
II
Ph
as
e
Na
me
252Module und Variations_E
Timetable
Wk
Month ...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ...Issues
•…
253Module und Variations_E
Value-added chain
Supplier Customer
Development Production Sales Distribution
Company
254Module und Variations_E
Vision
Vision
255Module und Variations_E
Waste of resources – problem
Problem 3
Problem 1 Problem 2
Problem 4
256Module und Variations_E
Waste of resources – solution
Solution to
problem 3
Solution to
problem 1
Solution to
problem 2
Solution to
problem 4
257Module und Variations_E
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＋
260Module und Variations_E
261Module und Variations_E
SWOT
优势 劣势
威胁机会
262Module und Variations_E
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•
264Module und Variations_E
……
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� �
�
…… ……
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两种方式的比较
273Module und Variations_E
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276Module und Variations_E
……
…………
远卓管理顾问的咨询工具和咨询程序
277Module und Variations_E
278
Text Text
Text Text
Te
xt
Te
xt
Text Text
Te
xt
Te
xt
2 X2 CUBED
Unit of measure
*Footnote
Source: Source
279
2 X2 TOWER
280
5 PS MARKETING
Place PriceProduct Package Positioning
promotion
Product
offering
Unit of measure
*Footnote
Source: Source
281
Strategy Skills
SystemsStaff
Shared
values
Structure
Style
7 S
Unit of measure
*Footnote
Source: Source
282Module und Variations_E
ARROW 3D
*Footnote
Source: Source
283Module und Variations_E
CUBES1 3D
Unit of measure
*Footnote
Source: Source
284Module und Variations_E
CUBES2 3D
Unit of measure
*Footnote
Source: Source
285Module und Variations_E
CUBES3 3D
Unit of measure
*Footnote
Source: Source
286
New
entrant
Suppliers
Industry
competitors
Buyers
Substitutes
FORCES AT WORK
Unit of measure
*Footnote
Source: Source
287
Text Text
Text Text
Text Text
Text Text
Text Text
JOINT
Unit of measure
*Footnote
Source: Source
288
Text
Text
Text
Text
LEVEL SEPARATE 4
Unit of measure
*Footnote
Source: Source
289
Text
Text
Text
LINEAR A 3D
Unit of measure
*Footnote
Source: Source
290
Text
Text
Text
Text
LINEAR B 3D
Unit of measure
*Footnote
Source: Source
291
Text
Text
Text
LINEAR C 3D
Unit of measure
*Footnote
Source: Source
292
Text
Text
Text
LINEAR D 3D
Unit of measure
*Footnote
Source: Source
293
Text Text Text Text
LINEAR E 3D
Unit of measure
*Footnote
Source: Source
294
Text
Text Text
LINEAR G 3D
Unit of measure
*Footnote
Source: Source
295
Text Text
LINEAR I 3D
Unit of measure
*Footnote
Source: Source
296
Text
Text
Text
Text
LINEAR J 3D
Unit of measure
*Footnote
Source: Source
297
Text
LINEAR N 3D
Text Text Text
Unit of measure
*Footnote
Source: Source
298
Text
Text
Text
LINEAR P 3D
Unit of measure
*Footnote
Source: Source
299
LINEAR Q 3D
Text Text
300
Text Text
LINEAR Q 3D
301
Text
Text Text
Text
CUTOUT 3D
Unit of measure
*Footnote
Source: Source
302
Plan
Implement
Support
LINKS 3
303Module und Variations_E
PERSPECTIVE 3D
304
Text
Text
Te
xt
PROPELLER 3D
305Module und Variations_E
RINGS 3D
306
Text
SCALE
Text
Unit of measure
*Footnote
Source: Source
307
Text
Text
SCALES
Unit of measure
*Footnote
Source: Source
308
Text
Text
Text
Text
Text
Text
SIZES IN
309
SPIRAL1 3D
310Module und Variations_E
Spiral
Brakes
Tube in tube
SPIRAL2 3D
311
Text Text
Text Text
SPOTLIGHT
312Module und Variations_E
Text
Text
Text
Text
Text
Text
STAIRCASE
313
Text
Text
WIRE CUBES
314
Text
Text
Text
Text
Text
Text
Text
ARROWS
315
BLADES
Text
Text
Te
xt
Text
316
BOX
Text Text
TextText
Unit of measure
*Footnote
Source: Source
317
BOX
Text Text
Text Text
Unit of measure
*Footnote
Source: Source
318
Text
INCOMING
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
319
RIBBON
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
320
RING
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
321
UPON 2
Text
Text
322
CONTINUOUS
Text
Text Text
Text Text Text
TextText
323
LINEAR K
Text
Text
Text
Text
Text
Text
324
STEP 5
Text
Text
Text
Te
xt
Text
Unit of measure
*Footnote
Source: Source
325
Text
Text
Text
Text
2 ON 1
Unit of measure
*Footnote
Source: Source
326
Text
Text
Text
Text
Text
Text
AGAINST
327
Text
Text Text Text
Text
AT WORK
328
Text Text
COUPLED HORIZ
329
Text
Text
COUPLED VERT
330
Text Text
Text Text
FOCUSED
331
New
entrant
Suppliers
Industry
competitors
Buyers
Substitutes
FORCES AT WORK
Unit of measure
*Footnote
Source: Source
332
Text
Text
Text
PARALLEL
333
Text
Text
Text
Text
SPLIT
334
Text
SURROUND
335
Text
Text
TWISTED
336
Text Text
UP & AWAY
337
Text
Text
UP & DOWN
338
Customer
Clients
Distributors
Competitors
Suppliers
3 Cs TRIANGLE
339
Co
mp
et
it
iv
e
po
si
ti
on
Lo
w
Me
di
um
Hi
gh
Product/market attractiveness
Low Medium High
BUSS PORTFOLIO
340
CHANGE BOARD
Change
vision
Leadership
groups
Commitment
Conviction Courage
Capability
Individual
activity
Enabling
devices
Chief
Executive
Down the
line
External
constitution
341
Restructuring
framework
1
5
4 3
2
PENTAGON
Unit of measure
*Footnote
Source: Source
342
Benefit
Price
Competitive
disadvantage
Competitive
advantage
PRICE BENEFIT
Unit of measure
*Footnote
Source: Source
343
Appraise performance
and prospects
Develop
strategy
Redesign
pivotal jobs
Design the skill
building
process
Assess change
readiness
Top down
action
programs
Bottom up
action
programs 1
2
4
5
6
7
8
3
SMILE CHART
Unit of measure
*Footnote
Source: Source
344
Stage 1
Stage 2
Stage 3
Stage 4
Value system
Strategic
management
Externally
orientated
planning
Forecast
based
planning
Budget
planning
Meet budget
and schedule
Predict the
future
Think
strategically
Create the
future
STRAT MANAGE
345
Selling margin
Contribution
Sales
Selling rate
Sales
Available selling time
Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs
Efficiency
Available selling time
Total selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITY
346
Maximize
shareholder
value
Grow
through
cultural
initiative
Redeploy
assets
Improve core
business
performance
Grow through
acquisition
and/or merger
Adopt sound
financing
approach
VALUE CREATION
347
Real
Perceived
Client’s relative
ability to extract
value
Corporate
center skills
Linkages
between
business units
Financial
ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases objectives
Inefficiencies in financial markets
Difference in valuation technique
VALUE SOURCES
348
GANTT10
<##>
<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header
Text
349
GANTT15
Header
Text
## ## ## ## ######################
##
350
Text
Text
Text
Text
LEFT TO RIGHT
351
Text
Text Text Text Text
Process objectives
Text
Sub-objectives
STUDY OBJECTIVE
352
Text
Text
Text Text Text Text Text
TOP DOWN
353
Te
xt
Te
xt
Text Text Te
xt
Tex
t
Text Text
Text Text
2 X2 CUBED
354
Text Text
Text Text
Text
TextTe
xt
Te
xt
Te
xt
Text
Text Text
2 X2 EXTENDED
355
Text
TextText
Tex
t
Tex
t
Tex
t
2 X2 TOWER
356
Text Text
Text Text
Text Text
Text
Te
xt
Te
xt
Te
xt
2 X2
357
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
Text
Text
Text
Te
xt
Te
xt
Te
xt
Te
xt
3 X3 EXTENDED
358
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
Te
xt
Te
xt
Te
xt
Te
xt
3 X3
359
Text Text
PASS THROUGH
360
Text
Text
Text
FLOW DOWN
361
Text
Text
Text
Text
4 BOX 3D
362
Text
BOUNCE
363
Text Text
CUBE WITH CIRCLES
364
Text
Text
SEASAW
365
Text
Text
WAY THRU
366
Text
Text
Text
Text
Text
Text
Text
Text
Text
DECISIONS
367
Text Text Text
LOOPS
368
TextText
TextText
TextText
ROLLERS
369
Text
Text
2 AROUND
370
Text
Te
xt Text
Te
xt
Text
4 IN 1 SQUARE
371
Text
Text
Text
Text
Text
Text
SIZES IN
Text
Text
Text
Text
Text
Text
372
Text Text
CROSS SECTION
373
Text
Text Text
Text
Text Text
Text
HONEYCOMB
374
Text Text
Text Text
Text Text
Text Text
Text Text
JOINT
375
Text Text
VENN 2
376
Text Text
Text
VENN 3
377Module und Variations_E
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AREA
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BAR
10
20
30
40
50
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Label 1
Label 2
Label 3
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5
15
25
10
25
30
20
30
45
30
40
50
40
50
55
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000
000
000
000
000
Series Series
BAR STACKED
Series
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000
000
000
000
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BAR STACKED 100%
Series
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Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
BUBBLE
Unit of measure
*Footnote
Source: Source
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COLUMN
Unit of measure
*Footnote
Source: Source
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1
Label
2
Label
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Label
4
Label
5
Label
1
Label
2
Label
3
Label
4
Label
5
Title
Unit of measure
Title
Unit of measure
COLUMN 2
Unit of measure
*Footnote
Source: Source
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COLUMN BUTTED
Unit of measure
*Footnote
Source: Source
386Module und Variations_E
Label 1 Label 2 Label 3 Label 4 Label 5
Series
Series
Series
Series
000
000
000
000
000COLUMN STACKED
Unit of measure
*Footnote
Source: Source
387Module und Variations_E
Label 1 Label 2 Label 3 Label 4 Label 5
Series
Series
Series
Series
100%= 000 000 000 000 000
COLUMN STACKED 100%
388Module und Variations_E
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
100% = 000
Series
Series
Series
Series
Label 1
COMBO PIE SEGMENT COLUMN
Unit of measure
*Footnote
Source: Source
389Module und Variations_E
Title
Unit of measure
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
COST CURVE
Unit of measure
*Footnote
Source: Source
390Module und Variations_E
Title
Unit of measure
Title
Unit of measureDUAL COLUMN LINE
Unit of measure
*Footnote
Source: Source
391Module und Variations_E
Title
Unit of measure
Title
Unit of measureDUAL LINE
Unit of measure
*Footnote
Source: Source
392Module und Variations_E
Label 1
Label 2
Label 3
Label 4
LINE
Unit of measure
*Footnote
Source: Source
393Module und Variations_E
Label 1
Label 2
Label 3
Label 4
Label 5
PIE
Unit of measure
*Footnote
Source: Source
394Module und Variations_E
Title
Unit of measure
Label
1
Label
2
Label
3
Label
4
Label
5
Title
Unit of measure
Label
1
Label
2
Label
3
Label
4
Label
5
PIE 2
Unit of measure
*Footnote
Source: Source
395Module und Variations_E
RANGE HIGH LOW
Unit of measure
*Footnote
Source: Source
396Module und Variations_E
SCATTER X & Y
Unit of measure
*Footnote
Source: Source
397Module und Variations_E
WATERFALL BAR
Label
1
Label
2
Label
3
Label
4
Label
5
Unit of measure
*Footnote
Source: Source
398Module und Variations_E
WATERFALL COLUMN
Label
1
Label
2
Label
3
Label
4
Label
5
Unit of measure
*Footnote
Source: Source
39
9
Module und Variations_E
定位目标 结构目标
管理目标经营目标
战略目标
体系
400Module und Variations_E
•公司战略
•业务战略
•职能战略
•使命
Mission
企业为什么存在
• 愿景Vision
应成为一个什么样的企业
A... A A A AA
技术研发、人力资源、服务……
目
标
及
规
划
业务范围
－客户
－产品
－地域
核心价值确
认
－分析企业优
劣势
－确定核心价
值
核心价值实现
步骤
－价值链定位
－如何实现核
心价值
确定战略实施
阶段
－何时介入
－何时扩张
总体经营目标
－营业收入
－利润
－资本收益
－净现金流
401Module und Variations_E
ARROWS
Unit of measure
*Footnote
Source: Source
402Module und Variations_E
MCKINSEY LOGO
Unit of measure
*Footnote
Source: Source
403Module und Variations_E
MOONS
Legend
Legend
Legend
Low
Medium
High
Low
Medium
High
Unit of measure
*Footnote
Source: Source
404Module und Variations_E
STICKER
ILLUSTRATIVE
CONFIDENTIAL
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
PRELIMINARY
DRAFT
STICKER
Unit of measure
*Footnote
Source: Source
405Module und Variations_E
STICKER OTHER
CONFIDENTIAL
DISCUSSION DRAFT
DISGUISED CLIENT
EXAMPLE
PRELIMINARY
DRAFT
PRELIMINARY
ESTIMATE
DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
BACKUP
HYPOTHESIS
STRAW MAN
TO BE COMPLETED
PROPOSED
REVISED
ROUGH ESTIMATE
CONCEPTUAL
Unit of measure
*Footnote
Source: Source
406Module und Variations_E
Unit of measure
*Footnote
Source: Source
Text
•Text
Text
•Text
Text
•Text
407Module und Variations_E
Unit of measure
*Footnote
Source: Source
Title
•Text
Title
•Text
408Module und Variations_E
Unit of measure
*Footnote
Source: Source
Title
•Text
Title
•Text
Text
409Module und Variations_E
EXHIBIT TITLE
*Footnote
Source: Source
Title
•
Text
•
Text
•
Text
Text
410Module und Variations_E
EXHIBIT TITLE
*Footnote
Source: Source
Title
•
Text
•
Text
•
Text
411Module und Variations_E
EXHIBIT TITLE
*Footnote
Source: Source
Text
Text
Text
Title
•
•
•
Title
•
•
•
412Module und Variations_E
EXHIBIT TITLE
*Footnote
Source: Source
Text
Text
Text
Title
•
•
•
Title
•
•
•
Title
•
•
•
413Module und Variations_E
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
414Module und Variations_E
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
415Module und Variations_E
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
416Module und Variations_E
417Module und Variations_E
Unit of measure
*Footnote
Source:Source
Title
Measure
Title
Measure
Title
Measure
418Module und Variations_E
Text
Text
Text
Text
Text Text
Text
Text
Text
Text
Text
419Module und Variations_E
*Footnote
Source:Source
Title
Measure
Text
Title
Measure
420Module und Variations_E
Unit of measure
Title
Measure
Title
Measure
Title
Measure
Title
Measure
421Module und Variations_E
Chinfon
.
Kearney
Staff TimingConsulting
Budget
Requirements
Projects
4
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
0
1
1
1
125
125
125
80
80
80
125
125
125
125
Phase I
1. Improve customer service and
plan other operational
improvements
2. Develop auto package and
cross-sell to existing
customers
3. Align credit card portfolio and
develop young family credit
card
4. Develop information
technology plan for lifestage
marketing
5. Develop consumer banking
risk management process and
systems
6. Develop consumer banking
organization
Phase II
7. Develop newly wed card and
home package
8. Implement changes to credit
card operations
Phase III
9. Develop young singles card
10. Develop consumer
lending business processes
11. Develop established
family card and investors
package
Market
Research
Budget
Requirements
30
30
30
30
30
(US$ 000) (US$ 000)
Q3 ’97 Q4 ’97 Q1 ’98 Q2 ’98 Q3 ’98 Q4 ’98
422Module und Variations_E
customer
service and
other card
operations
auto
package
and cross-
selling
card
portfolio,
develop
young
family card
lifestage
marketing
IT plan
consumer
banking
credit risk
manageme
nt
consumer
banking
organizatio
n
Project coordinator
Chinfon – Mr. Liu
. Kearney – Shanley
Lee
Steering CommitteeTBD
Phase I
423Module und Variations_E
424Module und Variations_E
. Kearney
&
EDS
High
Low High
Strategy
and
Operating
Capability
Technology
Capability
425Module und Variations_E
Chapter 1) SSSSSSSS
TTTTTTTTTT
•AAAAA
•BBBBB
•CCCCC
UUUUUUUUUU
•DDDDD
•EEEEEE
•FFFFFFF
Chapter 2) VVVVVVVV
•GGGGGG
•HHHHHH
•IIIIIIIIIII
•JJJJJJJJJJ
Chapter 3) WWWWWWW
•KKKKK
•LLLLLL
•MMMMM
–NNN
–OOO
–PPPP
Chapter 1) SSSSSSSS
TTTTTTTTTT
•AAAAA
•BBBBB
•CCCCC
UUUUUUUUUU
•DDDDD
•EEEEEE
•FFFFFFF
Chapter 2) VVVVVVVV
•GGGGGG
•HHHHHH
•IIIIIIIIIII
•JJJJJJJJJJ
Chapter 3) WWWWWWW
•KKKKK
•LLLLLL
•MMMMM
–NNN
–OOO
–PPPP
426Module und Variations_E
Foreign supermarket
Country / Name / Year of
. AA 1994
Japan BB 1984
HK CC 1995
Japan DD 1995
Dutch EE 1996
Foreign Mega-marts
Japan FF 1996
French GG 1995
Local supermarket
Shanghai HH
Shanghai II
Turnover per store
(US$ million)
N umber of stores
427Module und Variations_E
428Module und Variations_E
STICKER AND OTHERS
EXAMPLE
ESTIMATE
PROPOSED
CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE
HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
STICKER AUTOMAKER
EXAMPLE
ESTIMATE
PROPOSED CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
üû
429Module und Variations_E
High
Medium
Low
430Module und Variations_E
STICKER AND OTHERS
431Module und Variations_E
MAPS
432Module und Variations_E
WORLD MAP
*Footnote
Source: Source
43
3
Module und Variations_E
海南
黑龙江
吉林
辽宁
河北
山东
福建
江西
安徽
湖北
湖南
广东广西
河南
山西
内蒙古
陕西
宁夏
甘肃
青海
四川
贵州
云南
西藏
新疆
江苏
浙江
台
湾
北京
上海
434Module und Variations_E
America
EMEAI
Asia/
Pacific
Hamburg
Frankfurt
München
Düsseldorf
Berlin
Wien
Zürich
ASG –
Austria , Switzerland,
Germany
2,750 Employees
7 Offices
Revenues: 1,24 Mrd. DM
ACCENTURE IN ASG
435Module und Variations_E
436Module und Variations_E
END OF DOC
APPENDIX
