탅퇴쪦랶톧풺톧놨(헜톧짧믡뿆톧냦)JournalofXinyangTeachersCollege뗚21뻭ꆡ뗚2웚ꆡ2001쓪4퓂(Philos.&.)ꆤ뢾얮퇐뺿ꆤ얮탔싃폎헟뗄싃폎탐캪벰펪쿺닟싔탭쟯뫬,떥캳뚫(탅퇴쪦랶톧풺싃폎쾵,뫓쓏탅퇴464000)햪ꆡ튪:뛔얮탔싃폎헟뗄싃폎탐캪뗄뷡맻럖컶쿔쪾,싃폎닺욷뫍럾컱뗄짨볆뿉룹뻝얮탔싃폎헟뗄탨튪,닉좡쿠펦뗄펪쿺닟싔,틔뇣룼뫃뗘컼틽얮탔싃폎헟뫍쳡룟쯽쏇뗄싺틢돌뛈ꆣ맘볼듊:얮탔싃폎헟;싃폎탐캪;펪쿺닟싔훐춼럖샠뫅:F590ꆡꆡ컄쿗뇪쪶싫:Aꆡꆡ컄헂뇠뫅:100320964(2001)0220058204ꆡꆡ튻ꆢ컊쳢뗄쳡돶캪뗄틲쯘훷튪냼삨:컄뮯ꆢ퇇컄뮯ꆢ짧믡뷗닣ꆢ닎헕좺퓚뎤웚뗄쫐뎡뺺헹훐쳥ꆢ볒춥ꆢ뷇즫폫뗘캻ꆢ쓪쇤폫죋짺뷗뛎ꆢ횰튵ꆢ뺭볃,릤튵닺욷쫐뎡쾸럖뮯틑뺭돉쫬,웻뎵ꆢ훓뇭튵ꆢ쪳욷튵틔벰뮯톧릤튵뗈탭뛠ힴ뿶ꆢ짺믮랽쪽ꆢ룶탔폫ퟔ컒맛쓮ꆢ뚯믺ꆢ룐뻵ꆢ톧쾰ꆢ탐튵뚼폐헫뛔얮탔뗄쒿뇪쫐뎡,쳘뇰쫇럾ힰ탐튵폈탅쓮폫첬뛈\[2ꆣ\]뫍LeslteLazar캪춻돶ꆣ떫쫇얮탔싃폎쫐뎡뎤웚틔살,튻횱캴놻돤럖Kanuk죏캪탨튪ꆢ뚯믺ꆢ룶탔ꆢ룐뻵ꆢ톧쾰ꆢ첬뛈ꆢ릵훘쫓춨ꆢ짧믡컄뮯뮷뺳ꆢ볒춥뗈컊쳢펰쿬쿻럑헟릺싲탐,헢랽쏦뗄컄쿗쇏뫍퇐뺿튲늻뛠볻ꆣ폐쿞뗄퇐뺿뇭쏷:퓚싃폎탐캪짏,쓐탔싃폎헟뫍얮탔싃폎헟평캪ꆣ폚탔뇰닮틬퓬돉탨쟳짏뗄늻춬쫇쿔뛸틗볻뗄ꆣ맽좥뫍춨맽뛔룶,릫컱싃폎헟쫇틔쓐탔캪훷,뛸볒춥싃폎튲쫇평쓐탔탔ꆢ탔뇰뫍싃폎탐캪뗄쪵횤퇐뺿뫳뗃돶죧쿂쒣탍(볻ퟷ돶뻶뚨뗄뷏뛠,싃폎쫐뎡틔쓐탔싃폎헟ퟷ캪쿺쫛춼1)ꆣ쯻쏇죏캪,싃폎헟좥뗄쒿뗄뗘,쪹폃뗄붻춨릤쫐뎡뻟ꆢ쾲뮶뗄싃폎닺욷뫍럾컱,짵훁퓚쓄룶벾뷚췢돶싃,늢뛔쓐탔헢튻쾸럖쫐뎡뷸탐럖컶ꆢퟷ돶뻶닟,ퟮ듳돌뛈뗘싺ퟣ쓐탔싃뿍뗄탨쟳ꆣ떫쫇,쯦ퟅ짧믡뺭폎뚼폫룶탔폐맘,룶탔펰쿬ퟅ싃폎탐캪ꆣ볃뗄랢햹,뢾얮뗘캻뗄쳡룟,뻍튵죋쫽ꆢ쫜뷌폽돌뛈틔벰볒춥쫕죫쳘뇰쫇볒춥뿉죎틢횧엤뗄쫕죫쏷쿔룄짆,쪹얮탔퓚뛈볙뫍릫컱싃폎뗄죋쫽돊짏짽쟷쫆ꆣ뻝폐맘쇏뇭쏷,쏀맺뗄릫컱싃폎헟훐,뢾얮햼쇋뷼40%;냄듳샻퇇싃폎튵ퟮ탂튻쿮뗷퇐쿔쪾,볒춥싃탐뗄70%뻶뚨좨헆컕퓚얮탔쫖훐;쾤쓡뗄TheYork릫풢뻆뗪춳볆,짌컱뿍죋폐35%캪얮탔뗈뗈\[1ꆣ\]평듋뿉볻,얮탔싃폎헟풽살풽뛠,싃폎웳튵펦죏쪶떽헢튻쿖ힴ,헫뛔늻춬뗄쾸럖쫐뎡,쳡릩싺ퟣ얮탔폎뿍탨춼1ꆡ룶탔ꆢ탔뇰뫍싃폎탐캪뗄맘쾵튪뗄폅훊닺욷뫍럾컱힢:쇏살풴TourismManagement(1999),틔뇣퓚벤쇒뗄쫐뎡뺺헹훐좡뗃폅쫆뗘캻ꆣ맺쓚뗄싃폎웳튵펦벰퓧뛔얮탔쾸럖쫐뎡틽웰룟뛈훘쫓,틔뇣닉좡폐킧뗄펪쿺뛔닟ꆣ짏쫶쒣탍랴펳,탔뇰펰쿬싃폎헟뗄싃폎탐캪,듓뛾ꆢ얮탔싃폎헟뗄싃폎탐캪럖컶뛸퓬돉싃폎헟퓚싃폎탋좤낮뫃짏뫍싃폎틢춼짏폐ퟅ탔뇰닮틬ꆣ(튻)펰쿬얮탔싃폎탐캪뗄틲쯘쏀맺톧헟PhilipKotler죏캪펰쿬쿻럑헟릺싲탐ퟝ맛맺췢톧헟뗄퇐뺿,컒쏇죏캪펰쿬얮탔싃폎쫕룥죕웚:2000211212ퟷ헟볲뷩:탭쟯뫬(19632),얮,짂컷컷낲죋,맜샭쮶쪿,탅퇴쪦랶톧풺싃폎쾵붲쪦ꆢ훷튪듓쫂럾컱펪쿺맜샭퇐뺿ꆣꆤ58ꆤ
탭쟯뫬,떥캳뚫:얮탔싃폎헟뗄싃폎탐캪벰펪쿺닟싔탐캪뗄틲쯘훷튪뿉맩쓉캪틔쿂벸룶랽쏦:듌벤춬뮷뺳뗄맘쾵벰룶죋뗄ힴ뿶ꆣ얮탔뇈쓐탔룼훘뗚튻,컄뮯틲쯘ꆣ컄뮯쫇죋샠폻췻뫍탐캪ퟮ믹놾쫓폚헢훖룐뻵짏뗄듌벤,틲듋,얮탔뇈뷏힢틢싃폎맣뗄뻶뚨틲쯘,쫇죋퓚돉뎤맽돌훐훷튪춨맽볒춥뫍짧룦뫍헛뿛탅쾢ꆣ춬쓐탔튻퇹,얮탔튲폐ퟔ컒쪵쿖뗄쟽믡뛸믱뗃뗄볛횵맛쓮뫍탐캪ힼ퓲뗈뗈ꆣ퓚컄뮯뷌폽닟솦,폐뇦뇰쫂컯뫍쓜쿠펦뗘뗷헻ퟔ벺랴펦뗄쓜솦;짏,뒫춳짏뛔솽탔뗄닠훘뗣늻춬,퓬돉쓐탔뿉쓜룼볓첬뛈쫇룶죋뛔쒳킩쫂컯맛쓮쯹돖뗄헽쏦믲랴쏦뗄죏욫뫃뇈뷏뻧쇒퓋뚯뗄싃폎랽쪽,뛸얮탔뇈뷏쾲뮶뺲쪶짏뗄움볛ꆢ쟩룐짏뗄룐쫜뫍탐캪짏뗄쟣쿲ꆣ얮탔뇈첬ힴ뗄싃폎ꆣ쓐탔퓚싃폎랽쏦쓜쿔쪾돶룼잿쇒뗄첬뛈,쓜뛔쒳쫂뗚뛾,볒춥틲쯘ꆣ릺싲헟볒춥돉풱쫇ퟮ뻟펰쿬뗄컯닺짺룼잿쇒뗄뫃뛱룐ꆢ쟗쫨룐ꆣ훷튪죏춬좺쳥ꆣ릺싲헟짺믮훐폐솽샠볒춥,믩잰볒춥냼삨쮫쟗,쎿룶죋뚼쫇듓뢸쒸뫍짧믡뮷뺳쓇샯믱뗃(뛾)싃폎탐캪럖컶탅퇶ꆢ헾훎뫍뺭볃뗈랽쏦뗄쟣쿲틔벰룶죋놧뢺ꆢퟔ컒뒫춳짏죋쏇쾰맟폃탛탄ꆢ뺺헹ꆢ뛀솢뫍ퟔ탅살탎볛횵뫍쟩룐뗈랽쏦뗄틢쪶ꆣ뛸뛔릺싲탐캪룼폐횱뷓죝쓐탔,폃쟥뷠ꆢ샱틇ꆢ컄뺲ꆢ짆첸살탎죝얮탔ꆣ쿖퓚펰쿬뗄쫇믩뫳볒춥,쳘뇰퓚쿻럑랽쏦,얮탔웰쇋뫜듳쯤좻헢킩탔뇰닮틬뗄뷧쿟뾪쪼쒣뫽,떫쫇솽탔퓚릺뗄ퟷ폃ꆣ컯ꆢ폩샖뫍낮뫃뗈랽쏦쯹듦퓚ퟅ쏷쿔뗄닮틬ꆣFord뗚죽(1991)뫍Gibson(1996)횸돶퓚싃폎뚯믺짏뇭쏷쟠,룶죋틲쯘ꆣ릺싲뻶닟쫜떽룶죋쳘헷뗄펰쿬,쳘뇰쫇쓪쇤폫죋짺뷗뛎ꆢ횰튵ꆢ뺭볃ힴ뿶ꆢ짺믮랽쓪쓐탔뫍얮탔듦퓚ퟅ닮틬,늢쟒헢훖탔뇰닮틬퓚싃쪽ꆢ룶탔벰ퟔ컒맛쓮ꆣ쿖듺얮탔뗄뻍튵돌뛈퓚늻뛏쳡폎훐뇭쿖돶살ꆣLaing(1987)랢쿖쓐탔쟣쿲폚놻뚯탍룟랽쪽뗄ꆢ럅쯉뗄싃폎,쾲뮶첫퇴풡뫍닎볓폐쒿뗄뗄싃,풽살풽뛠뗄얮탔뿉쓜톡퓱ꆰ뇤뮯탍ꆱ뗄짺믮랽쪽,웤뇪횾쫇뿉틔뎤쪱볤힢폚훘튪릤ퟷ,뛸퓚싃폎뫍폎믮뚯,쿠랴듳냫틔짏뗄얮탔풸틢샺쪷뫍컄뮯싃폎,퓋뚯쪱뻍믡뺡쟩뗘쿭쫜ꆣ쳘뇰쫇횰튵뢾얮죏캪ퟔ벺쾲낮즢늽ꆢ쿐매뫍릺컯ꆣKinnairdandHall(1994)퓚펦룃쿭쫜짺믮뗄샖좤럖컶싃폎헟탔뇰폫싃폎헟탐캪뗄맘쾵뫳횸돶싃폎쫇,쯹틔쯽쏇룐탋좤뗄뿉쓜볈폐쿖듺웸럕뗄쫂컯,폖폐샺쪷뫍럡뢻뗄컄뮯쓚몭뗄쫂튻룶폐탔뇰닮틬뗄짧믡닺컯,틲듋폫싃폎랢햹폐맘컯ꆣ뗄쯹폐틲쯘뚼폫탔뇰폐맘쾵,쓐얮닎볓폫탔뇰폐맘뗚쯄뗄늻춬짧믡믮뚯,늢펰쿬쇋싃폎뚯믺뫍싃폎탐캪ꆣ,탄샭틲쯘ꆣ쿻럑헟퓚쿻럑쪱믡쫜떽쯄훖훷튪탄샭틲쯘뗄펰쿬ꆪꆪ뚯믺ꆢ룐뻵ꆢ톧쾰틔벰탅쓮뫍NellCarr뛔Torquay뛈볙듥훐뗄쓐얮싃폎헟뷸탐첬뛈ꆣ뻍싃폎쿻럑헟뛸퇔,퓚뚯믺짏뗄탨쟳,얮탔뿉뗷닩,쓪쇤캪15234쯪ꆣ춨맽튻쾵쇐K2S볬퇩,뗃돶쓜뇈쓐탔룼믡힢틢쯽쏇뗄릺컯폫폩샖믮뚯ꆢ쯹펪퓬뗄뷡싛쫇얮탔퓚뛈볙훐쾲뮶릺컯ꆢ헕쿠ꆢ뇶망훜캧즢뗄뮷뺳ꆢ샺쪷폫컄뮯ꆢ웸뫲쳵볾뫍싃폎뗘횪쏻뛈뗈늽,뛸쓐탔쾲뮶폐뛍솶쿮쒿뗄믮뚯,쾲뮶돔떱뗘쪳뗈ꆣ룐뻵늻떫좡뻶폚짭쳥뗄듌벤,뛸쟒뮹틀삵폚헢튻욷ꆢ첫퇴풡뫍뷸탐폐쒿뗄싃폎(볻뇭1)ꆣ뇭1ꆡ쟠쓪쓐탔뫍얮탔뛈볙믮뚯닮틬릺싲볍헕ꆡ쿠닎볓쳥첫퇴풡닎맛폐좤퓚뇶망뾴쾷뻧쪳폃럧퓚뇶망훜쓮ꆡ욷폽뛍솶뗄뗘랽즢ꆡ늽뫍뗧펰캶ꆡ닋캧즢늽WMWMWMWMWMWMWMWMWM뫜뺭뎣2612181212122830172256616211272420뺭ꆡ뎣20620114151821211823245517153221늻뺭뎣1622171919231218192176141919181918뫜ꆡ짙38604558655042314339149757453402531K2s(볬퇩)012800115001150011100112001060010400116001150힢:쇏살풴ToursmManagement1999,225ꆤ59ꆤ
뗚21뻭ꆡ뗚2웚탅퇴쪦랶톧풺톧놨(헜톧짧믡뿆톧냦)2001쓪4퓂뇭2ꆡ늻춬짧믡뷗닣뗄얮탔뛔룷튪쯘뗄훘쫓돌뛈짧믡뷗닣쫦쫊ꆡꆡꆡꆡꆡꆡꆡꆡ춣뎵ꆡ볛룱쏴룐ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ놣낲쫜뷌폽돌뛈ꆡꆡꆡꆡ볒춥쓪쫕죫ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ믩틶ힴ뿶ꆡꆡꆡꆡꆡ(췲풪)룟훐4144ꆡ210틔쿂ꆡꆡꆡ4150ꆡꆡ4118ꆡꆡꆡꆡ떥짭ö샫틬ö맑뻓ö럖뻓ꆡ4101뿆틑믩컞ퟓ얮4111듳틑믩폐ퟓ얮4132톧쪿톧캻룼룟톧캻틔짏41413162힢:볆럖뇪ힼ1ꆰ룹놾늻훘튪ꆱ떽5ꆰ럇뎣훘튪ꆱ뇭3ꆡ늻춬싃탐쳘뗣뗄얮탔뛔룷튪쯘뗄훘쫓돌뛈틔싺ퟣ얮탔싃뿍뗄튪쟳ꆣ붨틩싃폎웳튵닉좡쿂쇐펪늻춬싃탐쳘뗣춣뎵럾컱볛룱쏴룐낲좫쿺닟싔ꆣ욽뻹1쳬31824137(튻)짨볆컼틽얮탔싃폎뗄맣룦뚺2쳬41034161쇴싃폎웳튵뗄펪쿺죋풱펦좷뚨ퟔ벺뗄쒿뇪쫐뎡,쳬3쳬41204166쫽4쳬틔짏(몬4쳬냑얮탔뛔ퟔ컒탎쿳뗄쯟쟳랴펳떽맣룦짏ꆣ샻폃듌벤)41094176욽뻹25274쏀풪탔뗄폕틲(죧헛뿛폅믝뗈)뫍쳡릩헽쏦잿뮯뗄싃폎닺414731964117쎿욷뫍럾컱살폕떼얮탔싃폎헟쿻럑,늢뢽폐폐탎횤뻝,췭752100쏀풪414031964117죧닉폃뢻폐룐쟩뗄폯퇔뫍쟥컺뗄춼욬살듲뚯얮탔싃뮨럑100쏀풪틔짏319541363187폎헟ꆣ맣룦쒿뇪뿉틔쫇탅쾢탔맣룦뫍쮵럾탔맣룦,살랹캪얮탔쳡릩쯽쏇탨튪뗄싃폎탅쾢,쮵럾탔맣룦늻뷶뗪뫀뮪41373195떵훐떵뿉듙쪹얮탔싃폎헟룼뫃쿻럑뗄춬쪱,폖뿉틔쮵럾잱31964100듎뺭볃탍퓚뗄얮탔싃폎헟ꆣ41024138(뛾)뾪짨얮탔싃폎췸햾캪쇋룼뫃뗘쇋뷢얮탔짌컱쫐뎡뗄쳘뗣뫍탨쟳,뾪짨얮탔싃폎췸햾캪얮탔싃폎헟쳡릩탅쾢럾쏀맺벸쯹듳톧솪뫏뛔뺫톡돶뗄1000쏻얮탔짌컱죋컱ꆣ싃폎웳튵뿉퓚췸짏쳡릩얮탔욫낮뗄싃폎뺰뗣뫍풱뫍튵죋쪿뷸탐쇋튻듎쾵춳뗄돩퇹뗷닩(볻뇭2ꆢ싃폎짨쪩ꆣ쓚죝짦벰좫쟲싃폎풴,죃쯽쏇룐쫜떽쾸뇭3)ꆣ뗷닩ퟩ붫짦벰뗄150룶컊쳢맩쓉캪쪮듳튪쯘훂죫캢뗄뚨훆뮯럾컱ꆣ얮탔싃폎췸햾뿉힢훘쪱짐욷(쫦쫊ꆢ춣뎵ꆢ놣낲ꆢ럾컱ꆢ퓹욷ꆢ볛룱쏴룐ꆢ낲좫ꆢ룶탔캻뗄쿖듺얮탔,뇜쏢틔췹쓇훖쫊뫏ퟔ벺뗄붻춨릤뻟,뮯ꆢ릫릲쟸뫍쿻럀)뷸탐럖컶,뷡맻뇭쏷얮탔죏캪ퟮ닩톯늢풤뚩럻뫏쯽쏇쳵볾뗄뇶망,닩퓄ퟔ벺쾲낮뗄훘튪뗄쫇랹뗪뗄룉뺻돌뛈ꆢ쫦쫊뗄뒲뫍헭춷ꆢ뿍랿쓚쪳컯,톡퓱룼럻뫏ퟔ벺낮뫃뗘뫍탋좤뗄뺫뗤쿟슷ꆣ죃뗄퇌컭첽닢웷ꆢ럀뗁쏅솴뫍쏅쯸ꆢ춣뎵뎡헕쏷\[3ꆣ\]ퟛ얮탔퓚싃폎잰뻍뿉틔쇋뷢떱웸뫲ꆢ뺰뗣ꆢ뇶망룅뿶ꆢ뫏짏쫶컄쿗쇏럖컶,컒쏇죏캪얮탔퓚싃탐짏뇈뷏볛룱ꆢ럧캶킡돔뗈쟩뿶ꆣ쾲뮶샺쪷뫍컄뮯ꆢ즢늽ꆢ릺컯ꆢ틻쪳ꆢ붡짭ꆢ룉뺻컀짺ꆢ낲좫ꆢ쫦쫊뫍룶탔뮯뗄싃폎ꆣ(죽)뷸탐룐쟩듙쿺룐쟩듙쿺뻍쫇웳튵붫듙쿺쫖뛎죋탔뮯ꆢ룐쟩뮯ꆢꆡꆡ죽ꆢ펪쿺닟싔벤랢웰얮탔쟩룐릲쏹,듓뛸펰쿬얮탔싃폎헟뗄첬뛈,룹뻝짏쫶얮탔싃폎헟싃폎탐캪뗄럖컶,컒쏇죏듯떽릺싲뗄쒿뗄ꆣ듳솿뗄탄샭럖컶뇭쏷,얮탔뇈쓐탔룼뻟룐쟩뮯,뛔얮탔싃폎헟뷸탐룐쟩듙쿺룼폐샻폚캪퓚틔맋뿍캪뫋탄뗄펪쿺닟싔훐,싃폎웳튵펦좷뚨펰쿬얮탔싃폎헟쿻럑ꆣ쯹틔싃폎웳튵퓚듙쿺훐펦틔뇪ힼ뮯돌뛈믲뚨훆뮯돌뛈믲붫솽헟뷡뫏웰살\[4\],캪맘탄얮탔싃폎헟캪쒿뗄,쪹폃쟗쟐떫늻즿쟩뗄폯퇔ꆣ얮탔싃폎헟쳡릩폅훊뗄뇪ힼ뮯럾컱믲뚨훆뮯럾컱,럾컱죋풱펦죈쟩ꆢ쾸탄뫍쳥쳹뗄럾컱,죃얮탔싃폎헟ꆤ60ꆤ
탭쟯뫬,떥캳뚫:얮탔싃폎헟뗄싃폎탐캪벰펪쿺닟싔룐쫜떽맘뮳,쿭쫜떽폅훊럾컱ꆣ쳡릩룷훖붡짭ꆢ붡쏀짨쪩,쏀죝쏀랢럾컱,틴샖타짍,닥뮨틔벰룷훖럧캶킡돔ꆣ짨솢얮탔즳쇺단ퟹ릩얮탔(쯄)쳡릩낲좫컀짺뗄싃폎짨쪩쳖싛쯽쏇쾲뮶뗄뮰쳢뗈뗈,죃횰튵얮탔퓚랱쎦릤ퟷ퓚십쮹싥뗄탨튪샭싛훐,낲좫쫇뷶듎폚짺샭탨횮폠뷸탐택쿐뛈볙싃폎ꆣ튪뗄뗚뛾탨튪\[5ꆣ\]탭뛠쪵횤럖컶쮵쏷얮탔뇈쓐탔룼훘쫓낲좫ꆣ틲듋(냋)랽뇣뗄릺컯,싃폎웳튵펦쳡릩낲좫싃폎쿟슷ꆢ붻춨짨쪩ꆢ힡쯞쳵볾ꆣ쒿잰폐킩짌컱뇶망틑뺭캪얮탔짌듓뇭2뗃횪,얮탔퓚뛈볙훐쾲뮶릺컯ꆢ헕쿠뫍즢컱뿍쳡릩쏅뗄얮탔슥닣,늢엤폐슥쏦럾컱풱횵냠,늽ꆣ쯹틔싃폎웳튵펦퓚뛈볙쟸뫍뇶망쓚짨폐릺컯훐뿍랿폐낲좫쏅쯸,랿쓚폐퇌컭첽닢ힰ훃ꆣ쇭췢,얮탔탄믲랽뇣뗪ꆣ퓚탻뒫킡닡ퟓ훐쿲얮탔뷩짜짌튵췸뗣싃폎헟뛔싃폎짨쪩뗄컀짺쳵볾튪쟳뷏룟,헢뇘탫틽뫍짌튵쟸,늢펡폐럧뺰폅쏀뗄뇶망럾컱킡닡ퟓ,뷩짜웰쿠맘싃폎웳튵뗄훘쫓ꆣ쳘쫢뗄얮탔쾲낮뗄닺욷뫍럾컱ꆣ틔벰뢻폐뗘랽즫닊뫍쏱ퟥ럧쟩뗄짌욷ꆣ(컥)쳡릩얮탔뮯뗄닺욷뫍럾컱떱좻,뛔폚쫇럱폐뇘튪쏅쾸럖얮탔싃폎쫐뎡뇶망뿉퓚랿볤쓚쳡릩뻟폐얮탔쳘뗣뗄좫짭뒩틂퓚맺췢폐헹틩,훷튪풭틲쫇쒳킩얮좨훷틥헟죏캪헢뺵뫍듳쫩ퟀ,쳘뇰죡뫍뗄뗆맢,얮탔듺폃냼뫍뮯ힱ뿉쓜쫇튻훖탂뗄탔뇰웧쫓탐캪ꆣ떫컒쏇죏캪평폚탔욷,퓚MiniBar훐럅폐얮탔뎣폃욷ꆣ퓚컀짺볤쳡릩뇰늻춬퓚싃폎탨쟳랽쏦뇭쿖돶뗄닮틬뗄좷듦퓚,듓얮탔폃뗄풡튺ꆢ쾴랢쮮뫍컀짺폃욷ꆣ랿볤ힰ탞뿉컂싃폎웳튵랢햹뫍룼뫃뗘싺ퟣ얮탔싃폎헟쳘쫢탨쟳살?뮯,냚짏얮탔쾲낮뗄쿊뮨뫍쮮맻ꆣ퓚닍틻랽쏦,뿉뾴,얮탔쒿뇪쫐뎡뗄붨솢쫇럇뎣폐뇘튪뗄ꆣ쳡릩얮탔싃폎헟쾲낮뗄ꆰ볒춥엫ꆱ살싺ퟣ얮탔싃폎헟틻쪳탨튪ꆣ붡짭랽쏦룼튪힢훘룶탔뮯뗄닺욷뫍럾닎뾼컄쿗:컱,쳡릩쫊뫏얮탔뗄붡짭짨쪩뫍럾컱ꆣ\[1\ꆡ]냄훞뻆뗪튵훘쫓얮탔짌컱짌뎡[J]1싃폎쫐뎡뗷퇐,1998,(4):61(쇹)쳡릩쎻폐탔뇰웧쫓뗄럾컱\[2\ꆡ]럆샻웕ꆤ뿆쳘샕,뫩죰퓆,솺짜쏷,뗈훸,맹맺쟬,돉뚰,얮탔싃폎헟쾣췻쓜릻뗃떽ퟰ훘,쎻폐탔뇰웧쫓ꆣ췵쿾뚫,뗈(틫)1쫐뎡펪쿺맜샭[M]1놱뺩:훐맺죋쏱얮탔짌컱뿍죋쾲뮶럾컱죋풱폃탕쏻돆뫴쯽쏇ꆣ얮탔듳톧돶냦짧,19971짌컱뿍죋퓚싃폎춾훐믲헟췭짏뛀ퟔ뻍닍쪱믡폐튻훖\[3\ꆡ]쏀맺짌컱얮탔죧뫎톡퓱랹뗪[N]1훐맺싃폎놨,20002맂뛀뗄룐뻵521531,럾컱죋풱펦맘헕헢킩얮탔짌컱뿍죋,엣쯽쇄쳬,죃쯽룐떽죧춬믘떽볒훐ꆣ\[4\ꆡ]췴뒿킢,닌뫆좻1럾컱펪쿺폫럾컱훊솿맜샭[M]1맣훝:훐즽듳톧돶냦짧,19961(웟)짨솢틔얮탔캪훷쳢뗄싃폎쟸\[5\ꆡ]낮뗃뮪1볲1킡쎷냂1싃폎탄샭톧[M]1몼훝:헣붭뷌싃폎웳튵뿉퓚튻킩뺭볃랢듯뗄뗘쟸훜캧짨솢틔폽돶냦짧,19861얮탔캪훷쳢뗄싃폎쟸,컼틽쓄킩횰튵얮탔,죧얮탔훷쳢릫풰ꆣ퓚릫풰쓚짨폐뮨풰,냚폐얮탔쾲낮뗄뮨믜퓰죎뇠킣:훜틣룕,ThefemaletouristsbehaviorandmarketingstrategyXUQiu2hong,SHANWei2dong(DeptofTourism,XinyangTeachersCollege,Xinyang464000,China)Abstract::femaletourists;tourismbehavior;marketingstrategyꆤ61ꆤ
