Macro Zhang
Flexibility
Choice
Self Service
Control
Security
Lower
Costs
2005 2006 2007 2008 2009 2010 2011
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
% of virtual workloads
Test and pilot
(technical viability)
Targeted use cases
(feature, function)
Mainstream
(enterprise scalability)
Standards
(value)
Source: Gartner
2008 2009 2010 2011 2012
0%
10%
20%
30%
40%
50%
60%
% of enterprise desktops
Test and pilot
(technical viability)
Targeted use cases
(feature, function)
Mainstream
(enterprise scalability)
Standards
(value)
Citrix XenDesktop 4Citrix XenDesktop 4
60% of corporate desktops 60% of corporate desktops
will be virtualized all or in will be virtualized all or in
part by 2012part by 2012
- Gartner- Gartner
Source: Gartner, IDC and internal projections
VMware View 4VMware View 4
- Gartner
Users DatacenterUsers Datacenter
Users DatacenterUsers Datacenter
Online
Services Desktops
Datacenter
& Cloud
Online Online
DivisionDivision
Web Collaboration & Web Collaboration &
Support as a ServiceSupport as a Service
Desktop Desktop
DivisionDivision
Desktop VirtualizationDesktop Virtualization
Datacenter & Datacenter &
Cloud DivisionCloud Division
Server Virtualization Server Virtualization
and Networkingand Networking
Virtual
Workstyles
Virtual
Datacenters
Users DatacenterUsers Datacenter
Desktop
Online
Services
Datacenter
& Cloud
meetings | support | c l ients | desktops | apps
meetings | support | c l ients | desktops | apps |
meet ings
|
support |
c l ients |
desktops
|
apps |
t ravel less
better service
max f lexibi l i ty
easiest refresh
faster change
VDI – hos ted VM desk top
+ Hosted shared desk top
+ Loca l s t reamed desk top
+ Hosted b lade desk top
+ Loca l & hos ted v i r tua l apps
+ Loca l VM desk top
VDI
alone
XenDesktop 4
Our HDX Strategy
The Best User Experience
in Desktop Virtualization
• Technology stack & framework
spanning Citrix Delivery Center
• More than just the ICA protocol
• Elevates HDX above PCoIP/RDP
PCs & laptops | smart phones | printers | peripherals | security | apps | management | servers | storagePCs & laptops | smart phones | printers | peripherals | security | apps | management | servers | storage
New!New!
Citrix Ready HDX Ready
HDX Broadcast
Out of the box Integration
HDX Plug-n-Play: USB
HDX Plug-n-Play: Printing
HDX Plug-n-Play: True Multi Monitor Support
HDX Plug-n-Play: Smartcard Support
HDX Plug-n-Play: Isochronous USB (Webcam)
HDX RealTime: VOIP on LAN
HDX RealTime: Client Audio Recording
HDX MediaStream: CD Quality Audio on LAN (Server Rendered)
HDX MediaStream: 480x360 Quality Windows, Flash, QuickTime
& Silverlight Video on LAN (Server Rendered)
HDX MediaStream: 480x360 Quality Windows Media and Flash
Video on LAN (Client Rendered)
HDX MediaStream: 1280x720 Quality Windows Media and Flash
Video on LAN (Client Rendered) – Optional
Verification Options
Rhône Release
XenClientXenClient
“Business” & “Personal” Environments
Busine
ss
Personal
• Allows Local App Installs
• Minimal Management
– Virus Scanner
– Security Patches
• No SLA
– Self-Service Wipe
• Locked Down
• No Local App Installs
• Tightly Managed
• Self-Service Corporate App Installs
Dazzle User Experience
Search Apps
Status and feedback panelView Options
Refresh buttonAdd All button
Application List Window
Start menu & subscribed
applications
Application Store tree
Offline Applications
GOLD
XenApp Gold for Windows Server 2008 R2
Features Description
Enterprise Edition XenApp Enterprise Edition for Windows Server 2008 R2 only
Localization in simplified
Chinese
Simplified Chinese in end user, admin interface and documentation (tier-1):
• Delivery Services Console (was Access Management Console)
• Streaming Profiler
• Autorun and Installer (Role Manager/Server configurations)
• Web Interface
• SmartAuditor
• License admin
• AG-Standard plug-in
• eDocs
SmartAuditor SmartAuditor Agent for session recording and playback
Access Gateway license • Access Gateway basic license
• AG appliance (including VPX) sold separately
XenServer: 20% of Fortune 500 have it active
Citrix Confidential - Do Not
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Free
Hyper-V
(Windows)
XenServer
(Windows, Linux, Cloud)
Citrix Essentials
for XenServer and Hyper-V
• Automated lab and stage management
• Dynamic provisioning from single master images
• StorageLink technology fully leverages existing
storage
• Advanced high availability (XenServer only)
Citrix Confidential - Do Not
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Feature XenServer Enterprise Edition Platinum Edition
Unlimited VMs, unlimited memory, unlimited CPUs
XenMotion live migration & Multi-server management
V2V Conversions & OVF Support
Active Directory integration
Native Snapshot and Revert (disk)
High availability
Provisioning services – virtual servers
Live Memory Snapshot/ Rollback
Dynamic Memory Control
Role Based Administration
Integrated StorageLink – Advanced Storage Mgmt.
Dynamic Workload Balancing
Chargeback & Utilization Reporting
StorageLink Site Recovery
Self-Service Portal
Provisioning services – physical servers
Lab management
Stage Management Citrix Confidential - Do Not
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Project Midnight Ride – Edition Strategy
NEW
Three important factors in XenServer prioritization
Corporate Agenda
Best Virtualization for Citrix Workloads
Platform Agenda
Broad adoption of Xen in Cloud
and Enterprise environments
Business Unit Agenda
Revenue for Virtualization
Management
Citrix Confidential - Do Not Distribute
• Full featured open source virtual switch for XenServer
• Isolation & resource control enables hypervisor multi-tenancy
• Supports key network control plane protocols
• Full visibility into and reporting of traffic via
• Netflow
• SPAN / RSPAN
• Enhanced security through
• Replication of traffic to external IDS
• Per VM firewall & policies that migrate with the VM on XenMotion
• High performance
VM
VMVMVM
Hypervisor
Distributed Virtual Switch
Free
Th
ro
ug
hp
ut
100Gbps
40Gbps
20Gbps
1Gbps
100’s Apps / Multi-tenancyApplications1
102 3
10Gbps
MPX5500
500Mb
1Gb
MPX 7500
MPX 9500
3Gb
5Gb
MPX 10500
MPX 12500
8Gb
MPX 15500
15Gb
Introducing Constantinople
“Pay
as y
ou g
row
”
ENTERPRISE
SERVICE PROVIDER/TELCO/CLOUD + INTERNET
CENTRIC
SMB (ISV)
“Pay
as y
ou g
row
”
MPX 19500
MPX 21500
MPX 17500
20Gb
30Gb
40Gb“P
ay a
s yo
u gr
ow”
Platforms
Citrix App Firewall – 7000
Citrix App Firewall – 12000
Citrix App Firewall EX (Teros) – 7000
Citrix App Firewall EX (Teros) –
12000
MPX Platforms
MPX 5500
MPX 7500
MPX 9500
MPX 10500
MPX 12500
Proposal
Current Offerings Proposed Offerings
1. EOS current Citrix App Firewall Application Firewall offerings
2. Introduce Application Firewall Offerings on “new” MPX Platforms
Note: App FW pricing to be consistent with established NetScaler practices
• Identical ‘Pay as you Grow’ steps
• Sales eligible for CAR
• Identical tech support pricing (% of product list)
• SKUs available for upgrades to NetScaler Platinum
Branch Repeater Evolution
Mission-
specific
appliances
Citrix Hardware
Branch Repeater
Integrated
branch
appliances
Citrix Hardware
Windows OS
Branch
Repeater
Branch
Services
File, Print, AD
DHCP, DNS
SMS, App-V
Citrix Confidential - Do Not Distribute
Virtual branch appliances
3rd Party Hardware
Hypervisor
Branch
Repeater
Branch
Services
File, Print, AD
DHCP, DNS
SMS, App-V
Enterprise
Apps
(Windows)
Multi-function virtual appliances
3rd Party (or Citrix?) Hardware
Hypervisor
Access
Gateway
NetScaler Router
Branch
Repeater
2008
2010
2011
By 2012, customer spending on IT cloud
services will grow almost threefold, to $42
billion.
224
Citrix Confidential - Do Not
Distribute
- IDC
IT Cloud Services Forecast: 2008, 2012
4
$ Server
$ App Dev & Deployment
$ Storage (5% ->13%)
$ Infrastructure Software
$ 22B Business Applications
Workflow
Engine
Portal,
GUI
Shell, CLI
Application Model Abstraction
Physical Hardware
Virtualization
Infrastructure Resource Abstraction
Resource Model Abstraction
R
e
so
u
rc
e
M
a
n
a
g
e
m
e
n
t
A
p
p
li
c
a
ti
o
n
M
a
n
a
g
e
m
e
n
t
Application MonitorApplication Assembly Application Control
Auto-scaling HA, DR Lifecycle Migration
Access
Control
Application Component Management
BillingMultitenancy Resource Monitor Workload Optimization
Citrix Confidential 59© 2009 Citrix Systems, Inc. — All rights reserved
VMware Lab Manager
Workflow
Engine
Portal,
GUI
Shell, CLI
Application Model Abstraction
Physical Hardware
Virtualization
Infrastructure Resource Abstraction
Resource Model Abstraction
R
e
so
u
rc
e
M
a
n
a
g
e
m
e
n
t
A
p
p
li
c
a
ti
o
n
M
a
n
a
g
e
m
e
n
t
Application MonitorApplication Assembly Application Control
Auto-scaling HA, DR Lifecycle Migration
Access
Control
Application Component Management
BillingMultitenancy Resource Monitor Workload Optimization
Mostly Addressed Partially Addressed Not Addressed
Mar 2009
Citrix Confidential 60© 2009 Citrix Systems, Inc. — All rights reserved
VMware Stage Manager
Workflow
Engine
Portal,
GUI
Shell, CLI
Application Model Abstraction
Physical Hardware
Infrastructure Resource Abstraction
Resource Model Abstraction
R
e
so
u
rc
e
M
a
n
a
g
e
m
e
n
t
A
p
p
li
c
a
ti
o
n
M
a
n
a
g
e
m
e
n
t
Application MonitorApplication Assembly Application Control
Auto-scaling HA, DR Lifecycle Migration
Access
Control
Application Component Management
BillingMultitenancy Resource Monitor Workload Optimization
Virtualization
Mostly Addressed Partially Addressed Not Addressed
Mar 2009
Citrix Confidential 61© 2009 Citrix Systems, Inc. — All rights reserved
VMware Lifecycle Manager
Workflow
Engine
Portal,
GUI
Shell, CLI
Application Model Abstraction
Physical Hardware
Infrastructure Resource Abstraction
Resource Model Abstraction
R
e
so
u
rc
e
M
a
n
a
g
e
m
e
n
t
A
p
p
li
c
a
ti
o
n
M
a
n
a
g
e
m
e
n
t
Application
Monitor
Application
Assembly Application Control
Auto-scaling HA, DR Lifecycle Migration
Access
Control
Application Component Management
BillingMultitenancy Resource Monitor Workload Optimization
Virtualization
Mostly Addressed Partially Addressed Not Addressed
Mar 2009
Citrix Confidential 62© 2009 Citrix Systems, Inc. — All rights reserved
Citrix LabManager (OEM from VMLogix)
Workflow
Engine
Portal,
GUI
Shell, CLI
Application Model Abstraction
Physical Hardware
Virtualization
Infrastructure Resource Abstraction
Resource Model Abstraction
R
e
so
u
rc
e
M
a
n
a
g
e
m
e
n
t
A
p
p
li
c
a
ti
o
n
M
a
n
a
g
e
m
e
n
t
Application MonitorApplication Assembly Application Control
Auto-scaling HA, DR Lifecycle Migration
Access
Control
Application Component Management
BillingMultitenancy Resource Monitor Workload Optimization
Mostly Addressed Partially Addressed Not Addressed
Mar 2009
Citrix Confidential 63© 2009 Citrix Systems, Inc. — All rights reserved
Citrix Cloud Assets
Workflow
Engine
Portal,
GUI
Shell, CLI
Application Model Abstraction
Physical Hardware
Virtualization
Infrastructure Resource Abstraction
Resource Model Abstraction
R
e
so
u
rc
e
M
a
n
a
g
e
m
e
n
t
A
p
p
li
c
a
ti
o
n
M
a
n
a
g
e
m
e
n
t
Application MonitorApplication Assembly Application Control
Auto-scaling HA, DR Lifecycle Migration
Access
Control
Application Component Management
BillingMultitenancy Resource Monitor Workload Optimization
CloudBridgeLab Manager*
XenServer Virtual Storage Manager
XenAPIs
Kirkwood
Dosojin
Workflow
Studio
Edge
Sight
Lab Manager*
Lab Manager * Lab Manager* Lab Manager*
Lab
Manager*
OVF
Amano (CIM)
Lab
Manager
EdgeSight
XenCenter
Lab Manager*
NetScaler
Lab
Manager*
Xen- Center
* OEM Product
Amida
WanScaler
PVS
Mostly Addressed Partially Addressed Not Addressed
Mar 2009
Deliver workloads to the infrastructure where it makes most
economical sense while meeting business objectives
Citrix Cloud Vision
A workload is a collection of VMs, including its network topology, application data, and
automation scripts that define an application or service
StorageStorageStorage
Self Service
Portal
Resource
ManagerResource Manager
Resource
Catalog Infrastructure UI
Workload
Definition
UI
Workload
Template
Repository
Workload
ManagerChargeback
Monitoring
Workflow
Workloa
d
Template
Infrastructure UI
Resource
Catalog
Citrix Confidential - Do Not Distribute
Storage Compute Network
HA Fast
Clone
Msg
Queu
e
IaaS
XenServer
Citrix Technology in the Cloud
Citrix Confidential - Do Not Distribute
PaaS
Customer
IaaS
Workload
Manager
NS & BR
NS & BR
XenServer
Customer
Private
Cloud
XenServer
Essentials
XenApp
XenDesktop
PaaS
Workload
Manager
Managed Service
Provider
XenApp
XenDesktop
Customer
NS & BR
Workload
Manager
IaaS
Customer
NS & BR
Platform
Services
Essentials
Essentials
XenServer
NetScaler (NS), Branch Repeater (BR)
Citrix Confidential - Do Not Distribute
High density
SSP, metering,
workload aware,
Multi-tenant
Cross-cloud
VPN, cache, &
synch
App App App App
Workload
Manager
Define, deliver, &
monitor app
X
enC
enter
EC2 Azure …XenServer
Essentials for XenServer
Citrix Cloud Bridge
(BR, VPX)
Common, pluggable
management console for
on and off premise Clouds
Free. Drive broad viral
adoption through
downloads.
Advanced virtualization
management we sell to
customers.
Product we sell to
bridge to external
clouds.
Product we sell to
manage applications in
the cloud
The Citrix Cloud Stack
Coordinate across Clouds
App App App App
Deliver Apps Across Clouds
Extend across Clouds
Citrix Confidential - Do Not Distribute
Citrix Cloud Roadmap
2010: Demonstrate
Product direction
• Workload Centric Self
Service Portal (. Dazzle
for IT Pros)
• Integrate with at least one
public cloud (. Amazon
PVC)
• Workload performance
reporting and metering
2010: Build
Fundamentals
• Provide cross site
data replication –
using StorageLink
• Provide secure
connectivity between
Enterprise and VPC
2011: Internal Cloud
•Integration with Enterprise
Management tools (.
System Center)
•End-to-end workload
Network configuration
2012: Enable
Hybrid Workload
• Large data set WAN OP
(Storage and WAN OP
integration)
• Auto-scaling and
analytics
2013+: Full
Enterprise
Adoption
• Dynamic Workload
Management (cloud
burst)
• Integration with [web]
application
containers
Fundamentals
Establish a Base
Expand
Referenced Gartner Hype Cycle for Cloud
Computing
Brand Awareness
& Demand Acceleration
Route-to-Market
Transformation
Market Leadership
in Desktop Virtualization
Accelerate to #2 in
Collaboration Worldwide
Open Networking &
Virtualization Leader
for Cloud & SPs
Strategic RTM shift in enterprise businesses to
grow SIs, ISVs, SPs, direct, online and in-product
selling
Establish desktop virtualization market
with Citrix as leader by end of 2010
Build brand identity of Citrix as strategic vendor
and industry leader in virtual computing
Expand SaaS- based collaboration
services and geographic footprint
Establish open alternative to
proprietary Cisco-EMC-VMW offering
