The Financial
Data Analysis
——Ctrip
制作人：
Content
I. COMPANY OVERVIE…………………………. 3
II. CTRIP’S SOURSE OF INCOME……………… 3
III. SUMMARY OF ACCOUNTING AND FINANCIAL
INFORMATION……………………………………
4
IV. CODA ……………………………………………… 9
V. References…………………………………………… 10
I. COMPANY OVERVIEW
International, Ltd. is a leading travel service provider that
offers hotel reservations, airline tickets and packaged tours to business
and leisure travelers in China. Ctrip aggregates information on hotels,
flights and vacation packages, and enable the customers to make
informed and cost-effective travel bookings. Ctrip targets primarily
frequent independent travelers in China who do not travel in group. These
travelers form a traditionally under-served yet fast-growing segment of
the China travel industry.
II. CTRIP’S SOURSE OF INCOME
(1) Hotel booking agency fee, which is the main source of profit
Ctrip. While Ctrip also clear front-line payment and pay the
difference, but most of the hotel front desk only to the
destination that payment method. So, Ctrip's hotel booking
agency costs is basically the profit from the destination hotel
discounts in return obtained;
(2) Ticket booking fee, which is the booking fee from the customer
to obtain, is equal to the customer booking fee and airline ticket
price difference;
(3) Walks in the hotel and business travel, air ticket booking agency
fees, the income approach is consistent with the previous two;
(4) Online advertising;
III. SUMMARY OF ACCOUNTING AND FINANCIAL
INFORMATION
Ctrip financial analysis
2010 2009 increase
Total income 2, 1, %
Gross profit 2, 1, %
Income
Statement
Net profit 1, %
Current assets 4, 2, %
Total assets 8, 4, %
Current liabilities 1, 1, %
Total liabilities 2, 1, %
Balance
Sheet
Equity 6, 2, %
Net profit 1, %
Operating activities 1, 1, %
investing activities -2, %
financing activities 1, %
Cash Flow
Net Change in
Cash %
Through the table above ， we can see that, in 2010 Ctrip’s revenues
grew by %, indicating the scale of the business has expanded.
Well-controlled operating costs resulted in the growth of gross margin
rate, etc, reasonable cost control ultimately lead the net profit increased
by %, which a great symbol of company’s good condition.
Finance Index analysis
Ctrip2010 Ctrip2009 Increase
Current ratio
Current Assets
Turnover
Net profit margin % % %
Operating margin % % %
Return on average
assets % % %
Main index
entry
Return on average
equity % % %
Every dollar of operating profit margin, said net sales revenue in looking
for, the higher the ratio, indicating the charge through the ability to
expand sales to get stronger. Enterprises in their efforts to expand sales,
increase the amount of sales revenue, while management must be
improved to reduce costs, to a corresponding increase in net profit, the
sales volume remained unchanged or increased. From the table data
showed net sales relatively stable, indicating the relatively stable business
conditions, market competitive, but also into a rising trend, with an
average return on equity is high, indicating the company's growth
potential
Ctrip and eLong integrated financial index analysis
Ctrip2010 ELong2010 Ctrip2009 ELong2009
Current ratio
Current Assets
Turnover
Net profit margin % % % %
Operating margin % % % %
Return on average
assets % % % %
Main index
entry
Return on average
equity % % % %
0. 00
0. 50
1. 00
1. 50
2. 00
2. 50
Ct r i p2010 ELong2010 Ct r i p2009 ELong2009
Cur r ent r at i o
Cur r ent r at i o
0. 00
0. 50
1. 00
1. 50
2. 00
2. 50
3. 00
Ct r i p2010 ELong2010 Ct r i p2009 ELong2009
Cur r ent Asset s Tur nover
Cur r ent Asset s Tur nover
0. 00%
10. 00%
20. 00%
30. 00%
40. 00%
Ct r i p2010 ELong2010 Ct r i p2009 ELong2009
Net pr of i t mar gi n
Net pr of i t mar gi n
0. 00%
10. 00%
20. 00%
30. 00%
40. 00%
Ct r i p2010 ELong2010 Ct r i p2009 ELong2009
Oper at i ng mar gi
Oper at i ng mar gi
0. 00%
5. 00%
10. 00%
15. 00%
20. 00%
Ct r i p2010 ELong2010 Ct r i p2009 ELong2009
Ret ur n on aver age asset s
Ret ur n on aver age asset s
0. 00%
5. 00%
10. 00%
15. 00%
20. 00%
25. 00%
Ct r i p2010 ELong2010 Ct r i p2009 ELong2009
Ret ur n on aver age equi t y
Ret ur n on aver age equi t y
IV. Coda
All above, Ctrip is a well-known enterprise which is obviously better than
Elong from the data. Moreover, The quality of life and travel
services,today ,is ’s that to say, the quality of service and
convenient travel are more and more important. Ctrip has realized this
early. They have paid attention to keep better quality of service
the analysis above，we can see that, in 2010 ，Ctrip’s
revenue have a great growth , indicating the scale of the business has
expanded. Well-controlled operating costs resulted in the growth of gross
margin rate, etc, reasonable cost control ultimately lead the increase of
net profit , which a great symbol of company’s good condition.
V. References
Ctrip annual reports： 2009，2010
Data Source：
