튫탔쿻럑ꎺ랲늪싗폫늼뗏뛲횮뇈뷏 쇵 량 쓚죝햪튪ꎺ 놾컄뷡뫏랲늪싗ꆢ늼뗏뛲짺믮뗄쪱듺놳뺰ꎬ듓튫탔쿻럑벰웤쒿뗄ꆢ튫탔쿻럑뗄뇭쿖탎쪽ꆢ튫탔쿻럑뗄뒫능춾뺶ꆢ튫탔쿻럑폫뷗벶뗄맘쾵헢쯄듳랽쏦ퟅ쫖뛔뛾헟뗄튫탔쿻럑쮼쿫뷸탐쇋볲떥뛔뇈ꆣ듓뛔뇈훐컒쏇뿉틔뾴떽튫탔쿻럑뗄쪱듺쳘헷ꆣ 맘볼듊ꎺ튫탔쿻럑ꎻ랲늪싗ꎻ늼뗏뛲ꎻ뇈뷏 뷼살ꎬ쿻럑컊쳢풽살풽쫜떽톧뷧뗄맘힢ꆣ뛸틔쿻럑캪퇐뺿뛔쿳뗄쿻럑짧믡톧퓚짧믡뿆톧뷧뗄뗘캻죕쟷뾴뫃튲쫇뫜ퟔ좻뗄쫂ꆣ쮵웰쿻럑짧믡톧뗄랢햹ꎬ랲늪싗ꆢ늼뗏뛲뚼쫇늻뗃늻훘뗣볓틔첽쳖뗄뾸뚦벶톧헟ꆣ뿉틔헢쎴쮵ꎬ랲늪싗쫇쿻럑짧믡톧뗄뾪즽ퟦ쪦ꎬ뛸늼뗏뛲퓲쫇떱듺쿻럑짧믡톧뗄뗬믹죋ꆣ 랲늪싗(Thorstein Veblen)뗄펰쿬훷튪살ퟔ폚쯻쓇놾ꆶ폐쿐뷗벶싛ꆪ맘폚훆뛈뗄뺭볃퇐뺿ꆷꎬ룃쫩폚1899쓪돶냦뫳벴틽웰벫듳뗄뫤뚯ꆣ떱쪱놾훷틥헽뒦퓚듓ퟔ평놾쿲슢뛏놾훷틥ꎨ벴뗛맺훷틥ꎩ맽뛉뗄맘볼쪱웚ꎬ릤뻟샭탔쯄뒦삩헅ꎬ뻉뗄맦랶틑뺭췟뷢뛸탂뗄맦랶짐캴탎돉ꆣ짧믡짺믮훐뗄컞탲ꆢ쪧랶뗈쿖쿳쯦뒦뿉볻ꆣ뛸랲늪싗틔웤쏴죱뗄뚴달쟗퇛쒿뛃쇋ꆰ뛆뷰쪱듺ꆱꎨgolded ageꎩ뗄죋쏇퓚싼맾뛙듳뷖릺훾뫀햬ꎬ럨뿱ힷ훰쪱쿻럑욷ꆣ폐본폚듋ꎬ랲늪싗쳡돶쇋ꆰ튫탔쿻럑ꆱꎨconspicuous consumptionꎩ헢튻짧믡뿆톧뷧쓚뗄늻탠폯ꆣ 늼뗏뛲ꎨPierre Bourdieuꎩ퓲뒦폚튻룶폫랲늪싗틬뗄쪱듺ꆣ퓚헢튻쪱웚ꎬ랢듯놾훷틥맺볒뗄쿖듺뮯퓧틑췪돉ꎬ짧믡닺욷벫듳럡뢻ꎬ놾훷틥랢햹훐뗄훮뛠쎬뛜폫컊쳢튲죕틦놩슶돶살ꆣ짧믡랢햹뷸죫튻룶탂뗄탍쪱웚ꆣ뛔폚헢튻탂뗄쪱듺ꎬ늻춬뗄톧헟룸폨쇋늻춬뗄뇭쫶ꆣ벪뗇쮹돆횮캪ꆰ룟뛈쿖듺탔짧믡ꆱ믲ꆰ췭웚쿖듺탔짧믡ꆱꎻ놫싼돆횮캪ꆰ뫳쿖듺짧믡ꆱꎻ떤쓡뛻.놴뛻돆횮캪ꆰ뫳릤튵짧믡ꆱꆣ늼뗏뛲퓲퓚헻뫏Karl.십뿋쮼Marx.캤늮ꆢ뾵뗂뗈톧헟맛뗣뗄믹뒡짏킴돶쇋ꆶ쟸룴ꎺ맘폚욷캶에뛏뗄짧믡엺에ꆷꎨ1984ꎩꆣ늼뗏뛲죏캪쿖듺짧믡쫇튻룶럖뮯뗄짧믡ꎬ짧믡뗄럖뮯뇘탫듓뺭볃놾폫컄뮯놾헢솽룶캳뛈살뷸탐뾼달ꎨ볻춼튻ꎩꆣ퓚헢[1]튻좫탂뗄쪱듺듳훚뗄죕뎣짺믮죕쟷짳쏀뮯ꎬ짺믮랽쪽ꎨways of lifeꎩ뗄ힷ쟳[2]죃캻폚짺믮럧룱ꎨlifestyleꎩ뗄톡퓱ꆣ죋쏇퓚죕뎣짺믮훐뗄쿻럑뚷헹쪵볊짏돉캪톰쟳쟸룴ꎨdistinctionꎩ뗄뛸햹뾪럻뫅뚷헹ꆣ뺡맜늼쫏늢캴쏷좷쳡돶ꆰ튫탔쿻럑ꆱ뗄룅쓮ꎬ떫쪵볊짏듓ꆶ쟸룴ꆷ훐컒쏇쯦뒦뿉틔뾴떽튫탔쿻럑뗄쪵샽ꎬ횻늻맽튫뗄쫖램늻춬냕쇋ꆣ 춼튻ꎺ뺭볃놾ꆢ컄뮯놾폫짧믡뗘캻 뺭볃놾 + - 컄 AB뮯 + C D놾 - 쓇쎴ꎬ뫎캽튫탔쿻럑ꎿ죋쏇캪쪲쎴튪ힷ쟳튫탔쿻럑?퓚죕뎣짺믮훐헢훖쿻럑폐쓄킩늻춬뗄뇭쿖탎쪽ꎿ헢훖쿻럑쫇퇘ퟅ튻룶퓵퇹뗄슷뺶퓚짧믡짏뒫능뾪1
살뗄ꎿ헢훖쿻럑탐캪폫짧믡뷗벶횮볤폐ퟅ퓵퇹뗄맘솪ꎿ쓄킩죋믲헟쓄킩좺쳥ퟮ폐뿉쓜돉캪튫탔쿻럑헟ꎿ뛔폚짏쫶컊쳢ꎬ뇊헟붫퓚쿂컄훐춨맽뛔랲늪싗폫늼뗏뛲뗄뇈뷏살튻튻폨틔뷢듰ꆣ ꎨ튻ꎩ 튫탔쿻럑벰웤쒿뗄 뛔폚튫탔쿻럑뗄룅쓮ꎬ랲늪싗쫇퓚붫웤폫ꆰ튫탔폐쿐ꆱꎨconspicuous leisureꎩ뗄뛔뇈훐ퟷ돶뗄ꆣ쯻죏캪ꆰ솽헟쯹틔춬퇹뻟폐늩좡죙폾헢룶쒿뗄짏뗄릦폃ꎬ쫇평폚쯹릲폐뗄샋럑헢룶틲쯘ꆣ퓚잰튻쟩뿶쿂쯹샋럑뗄쫇쪱볤뫍뺫솦ꎬ퓚[3] 뫳튻쟩뿶쿂쯹샋럑뗄쫇닆컯ꆣꆱ뛔폚쿻럑쫇럱쫴폚샋럑쿖쿳ꎬ랲늪싗죏캪ꆰ맘볼컊쳢쫇퓚폚쯼쫇럱횱뷓폐훺폚헻룶죋샠짺믮뗄쳡룟ꎬ쫇럱퓚럇룶죋탔훊뗄틢틥[4] 쿂ꎬ폐훺폚짺믮맽돌뗄췆뷸ꆣꆱ늼뗏뛲늢캴뛔튫탔쿻럑쿂죎뫎닙ퟷ뚨틥ꆣ듺횮ꎬ쯻쳡돶쿻럑뻍쫇튻뎡럻뫅뚷헹ꎬ럻뫅뚷헹벴럖샠뚷헹뗄뿚뫅ꆣ헢훖본짍솦쪹뛔쿳럖샠ꎬ튲쪹럖샠헟럖샠ꆣ 쓇쎴ꎬ죋쏇쟷횮죴뗄ힷ쟳튫탔쿻럑떽뗗쫇캪쇋쪲쎴ꎿ랲늪싗죏캪ꎬ헢쫇죙폾ힼ퓲ꆢ뺺헹놾쓜퓚웰ퟷ폃ꆣ죋쏇캪쇋퓚짧믡짏믱뗃뗘캻폫짭췻ꎬ횻폐춨맽쿻럑짌욷ꎨ믲럾컱ꎩꆪꆪ살횤쏷ퟔ벺뗄횧뢶쓜솦틔듯떽폫쯻죋뗄웧쫓탔뛔뇈뗄쒿뗄ꆣ춨맽헢훖웧쫓탔뛔뇈ꎬ쯻쏇뿉틔놣뮤믲헟쳡룟쯻쏇뗄ퟰ퇏ꆣ퓚짧믡럖뮯볓듳ꆢ쇷뚯탔퓶잿뗄쟩뿶쿂튫탔뗄폐쿐틑늻뿉쓜ꎬ틲뛸랲늪싗쳡돶ꆰ튫탔쿻럑ꆱ헢튻룅쓮살뷢쫍떱쪱뗄뷰잮뺺주ꆣ늼뗏뛲퓲죏캪ꎬ죋쏇뗄쿻럑쫇퓚튻뚨뗄뎡폲쿂뷸탐뗄ꎬ쫇쿻럑헟뗷뚯풴ꎨ냼삨뺭볃놾ꆢ짧믡놾ꆢ컄뮯놾ꆢ럻뫅놾ꎩ틔듯떽붫ퟔ벺폫웤쯻쿻럑헟쟸룴뾪살뗄탐캪ꆣ춬쪱ꎬ쿻럑헟뗄쿻럑탐캪폖쫜훆폚쿻럑헟뎤뻃틔살쯹탎돉뗄탔쟩쟣쿲ꎨdispositionꎩ벴맟쾰ꎨhabitusꎩ뗄펰쿬ꆣ뿉틔헢쎴쮵ꎬ죕뎣짺믮훐뗄쎿튻듎쿻럑탐캪뚼짦벰튻뎡럻뫅뚷헹ꎬ뚼쫇튻뎡캪톰쟳쟸룴뛸뷸탐뗄뚷헹ꆣ춨맽헢훖럻뫅뚷헹ꎬ쿻럑헟뿉틔좷솢웤뛀쳘뗄뗘캻폫죏춬룐ꆣ[5] ꎨ뛾ꎩ 튫탔쿻럑뗄뇭쿖탎쪽 퓚랲늪싗짺믮뗄쪱듺ꎬ짧믡뮹횻쫇뒦폚?랦뺭볃뗄뷗뛎ꆣ웕춨짌욷짐뒦폚쾡좱ힴ첬ꎬ뻍룼늻뇘쮵헤맳ꆢ쾡폐뗄짌욷쇋ꆣ튲뻍쫇쮵ꎬ퓚헢튻쪱뛎샯ꎬ뷰잮쪵솦ꎨpecuniary strengthꎩ뻍돉캪톹떹튻쟐뗄뻶뚨탔틲쯘ꆣ죧맻쮭펵폐쇋닆닺ꎬ쓇쮭뻍쓜퓚짧믡짏좡뗃짹췻ꆢ믱뗃ퟰ훘ꆣ퓚헢튻뷰잮컄뮯뗄훷떼쿂ꎬ죋쏇햹뾪쇋튻늨뷓튻늨뗄뷰잮뺺주ꆣ랲늪싗뻟쳥첽쳖쇋럾ힰꆢ룟벶톧쪶헢솽훖훘튪뗄뷰잮컄뮯뇭쿖탎쪽ꆣ헢훖쿻럑탎쪽헽죧랲늪싗쯹퇔쫇튻훖ꆰꆮ룟튻닣듎뗄ꆯ믲뺫짱짏뗄탨[6]튪ꆱꆣ듋췢ꎬ캪쇋횤쏷ퟔ벺뗄횧뢶쓜솦ꎬ쯻뇘탫튪듺샭쿻럑헟살쿻럑ퟔ벺볌돐믲헟뒴퓬뗄닆뢻ꎬ틔횤쏷ퟔ벺뗄뷰잮쪵솦ꆣ퓚웕뇩?랦탍짧믡훐ꎬ뺭볃놾뿉틔쮵쫇뛀늽쳬쿂ꎬ웤쯻튻쟐놾탎쪽뚼뿉틔뮯풼캪뺭볃놾ꆣ튲쓑맖K.십뿋쮼퓚닻쫶룶죋뗄뷗벶뗘캻쪱틔뺭볃ퟷ캪뻶뚨탔뗄튪쯘ꆣ 늼뗏뛲짺믮뗄쪱듺놾훷틥틑뒦폚뫳뢣쳘훷틥ꎨpost-fordismꎩ뗄랢햹뷗뛎ꆣ퓚헢튻랢햹뷗뛎ꎬ놾훷틥퓧틑룦뇰?랦뛸ퟟ쿲쇋럡펯ꎻ퓚헢튻랢햹뷗뛎ꎬꆰ뷢[7]럅헾훎ꆱ튲죃캻폚ꆰ짺믮헾훎ꆱꆣ퓚헢튻랢햹뷗뛎ꎬ짺믮랽쪽튲죃캻폚짺믮럧룱ꆣ죋쏇퓚헢튻뫳쿖듺훈탲훐뛔쿖듺탔뷸탐쇋짮뿌뗄랴쪡ꆣ쯻쏇솢춼웆뷢뒫춳폫쿖듺ꆢ룟퇅컄뮯폫듳훚컄뮯뗄뷧쿟ꎬ쳴햽뒫춳뗄쿟탔랢햹맛ꆣ퓚헢튻쪱웚ꆰ짺믮럧룱ꆱꆢꆰ욷캻ꆱ돉캪웄캪쪱뗄폃폯ꆣ늼뗏뛲헽쫇퓚듋믹뒡짏퇐뺿ꆰ컄뮯짌욷뗄[8]뺭볃ꆱ뗄ꆣ퓚헢튻뷗뛎틔컄뮯놾ꎨ짭쳥뮯탎첬ꆢ뿍쳥뮯탎첬ꆢ훆뛈뮯탎첬ꎩ뗄햼폐캪뇭쿖탎쪽뗄쿻럑햼폐톹떹탔뗄뗘캻ꎬ뛸웤훐폈웤틔짭쳥뮯탎첬듦퓚뗄컄뮯놾폈웤쫜떽죋쏇뗄맘힢ꆣ폚쫇ꎬ죋쏇뗄튫탔쿻럑랢짺쇋쿲ꎬ벴듓튫뷰 2
잮떽튫욷캻ꆣ늼뗏뛲퓚ꆶ쟸룴ꆷ훐뮹쟸럖돶쇋죽훖욷캻ꎺꎨ1ꎩ뫏램욷캻ꎬ헢쫇믱좡횧엤뷗벶훐뷌폽돌뛈ퟮ룟뗄벯췅돉풱룱뗄풿돗ꎻꎨ2ꎩ훐닺뷗벶욷캻ꎬ웕뇩듦퓚폫훐닺뷗벶ꎻꎨ3ꎩ듳훚욷캻ꎬ웕뇩듦퓚폫릤죋뷗벶훐ꎬ떫폫뷌폽놾돊랴쿠 [9]맘ꆣ ꎨ죽ꎩ튫탔쿻럑뗄뒫능춾뺶 랲늪싗짺믮뗄쪱듺ꎬ듳훚뒫쎽뮹횻쫇뒦폚랢햹뗄잰특ꆣ죋쏇뗄튫탔쿻럑탐캪훷튪뮹쫇춨맽쏦뛔쏦뗄쒣럂ꎬ춨맽뿚춷뗄쏨쫶뛸뗃틔뒫능뗄ꆣ쓇튻쪱웚ꎬ맺폫맺횮볤뗄솪쾵풶늻죧뷱쳬죧듋춻돶ꎬ튫탔쿻럑튲튻냣횻퓚튻뚨뗘폲훐뒫능뾪살ꆣ뿧풽맺뷧ꎬ틔훁퓚좫쟲랶캧쓚뒫능뗄튫탔쿻럑욷튻냣늢늻뛠볻ꆣ늼뗏뛲쯹뒦뗄쪱듺퓲듳캪늻춬ꆣ듋쪱ꎬ듳훚뒫쎽늻뷶랴펳쿖쪵ꎬ뛸쟒뮹쓜릻뒴퓬돶쿖쪵ꆣ[10]뮥솪췸뗄웕벰쪹컒쏇돉캪튻룶ꆰ뗘쟲듥ꆱꎬ맺폫맺횮볤욵랱뗄붻췹튲듺살짺믮랽쪽뗄늻뛏룼탂ꆣ튫탔쿻럑돉캪튻룶뿉틔퓚좫쟲랶캧쓚맣랺죶능뗄쿖쿳ꆣ훮죧좫쟲많웰뿵죕돖뻃뗄ꆰ싴떱샍ꆱ죈ꆢꆰ뿏뗃믹ꆱ죈ꆢꆰ뿉뿚뿉샖ꆱ죈ꆢꆰ얷쏀럾쫎ꆱ죈ꆢ쇴톧죈뚼쫇웤ퟮ짺뚯뗄쳥쿖ꆣ 랲늪싗죏캪ꎺꆰ퓚쿖듺컄쏷짧믡훐ꎬ짧믡룷뷗벶횮볤뗄럖뷧쿟틑뺭뇤뗃풽살풽쒣뫽ꎬ풽살풽늻좷뚨ꎬ퓚헢퇹뗄쟩뿶쿂ꎬ짏닣뷗벶쯹쫷솢뗄죙폾ힼ퓲뫜짙ퟨ솦[11]뗘삩듳쇋쯼뗄잿훆탔뗄펰쿬ퟷ폃ꎬ춨맽짧믡뷡릹튻횱맡뒩떽ퟮ쿂뷗닣ꆱꆣ튲벴랲늪싗죏캪튫탔쿻럑폐튻룶쿲쿂째춸쒣쪽ꎨthe trickle-down modelꎩꆣ [12]춼뛾ꎺ랲늪싗폫늼뗏뛲튫탔쿻럑뗄뒫능춾뺶뗄뇈뷏 쿲쿂째춸쒣쪽ꎨthe trickle-down 톭뮷째춸쒣쪽ꎨthe trickle-round modelꎩ modelꎩ 짏뗈뷗벶 짏뗈뷗벶 ꇽ 훐닺뷗벶 ꇽ 훐닺뷗벶 릤죋뷗벶 릤죋뷗벶 늼뗏뛲퓲늻헢쎴죏캪ꎬ쯻뻙쇋얣ퟐ뿣ꆢ쇷탐틴샖ꆢ맛뾴ퟣ쟲뗈쿂닣뷗벶죈훔뗄짺믮랽쪽죧뫎놻짏뗈뷗벶뷓쫜뗄쪵샽ꎨ웤쪵ꎬ짏뗈뷗벶쒣럂쿂뗈뷗벶뗄짺믮랽쪽훷튪쫇캪쇋폫훐닺뷗벶삭뾪뻠샫ꎩꎬ쳡돶쇋튫탔쿻럑쫇튻훖톭뮷째춸쒣쪽ꎨthe trickle-round modelꎩꎬ듓뛸듲웆쇋랲늪싗뗄튫탔쿻럑뷶캪떥쿲쟒쿲쿂째춸뗄풤짨ꆣꎨ볻춼뛾ꎩ ꎨ쯄ꎩ튫탔쿻럑폫뷗벶뗄맘쾵 랲늪싗죏캪쯦ퟅ얫틛훆뗄쿻쪧ꆢퟷ튵놾쓜뗄첧춷ꎬ훐쿂닣훐닺뷗벶뗄튫탔폐쿐죃캻폚튫탔쿻럑ꎬ헢킩훐쿂닣훐닺뷗벶돉캪ퟮ죈훔폚튫탔쿻럑뗄튻ퟥꆣ떱좻ꎬ퓚ꆶ폐쿐뷗벶싛ꆷ훐랲늪싗튲낵몬폐헢퇹뗄맛뗣ꎺ튫탔쿻럑뿉틔퓙짺닺돶짧믡뗄뷗벶뷡릹ꆣ 늼뗏뛲죏캪ꎺꆰ튻룶뷗벶ꎬ뿉틔춨맽웤듦퓚ꎬ춬퇹뗄ꎬ웤놻룐횪살뷧뚨ꎻ춨맽웤퓚짺닺맘쾵훐뗄캻훃ꎬ춬퇹뗄ꎬ춨맽웤쿻럑ꎨ떫헢훖쿻럑늻뇘쫇캪쇋쿳헷뛸 3
[13]쫇튫탔뗄ꎩ살뷧뚨ꆱꆣ튲뻍쫇쮵튫탔쿻럑튲쫇캪쇋듯떽뷗벶쟸룴뗄쒿뗄ꆣ뛔폚킡닺뷗벶죈훔폚ힷ쟳튫뗄욷캻ꎬ늼뗏뛲뮹ퟷ쇋쏅뗄싛쫶ꆣ 쯻죏캪킡닺뷗벶뗄맟쾰ꎬ뻟폐ꆰ뷻폻ꆢ쯀냥ꆢ쫘램틔벰훘쫓룷훖탎쪽뗄믽[14]샛뗄쟣쿲ꆱꆣ웤뿍맛뗄뷗벶뒦뺳뿉틔쪹쯻쏇튻랽쏦냚췑릤죋뷗벶쓇훖짺듦풼쫸ꎬ뻟폐튻뚨폠솦ힷ쟳컄뮯쿻럑ꎻ떫쇭튻랽쏦ꎬ폫춳훎뷗벶쿠뇈ꎬ킡닺뷗벶뗄컄뮯놾ꆢ뺭볃놾폖쿔뗃탩죵컞솦ꆣ킡닺뷗벶뿊췻돉캪닺뷗벶ꎬ떫좴쎻폐ퟣ릻뗄놾뿉틔쪵쿖ꎬ틲듋ꎬ믡뎣뎣닉좡뇭쏦짏럂킧뛸쪵볊짏늢럇ퟔ벺뗄짺믮랽쪽ꆣ 틔짏듓튫탔쿻럑벰웤쒿뗄ꆢ튫탔쿻럑뗄뇭쿖탎쪽ꆢ튫탔쿻럑뗄뒫능춾뺶ꆢ튫탔쿻럑폫뷗벶뗄맘쾵뗈랽쏦ퟅ쫖뛔랲늪싗폫늼뗏뛲뗄튫탔쿻럑쮼쿫뷸탐쇋볲떥뛔뇈ꆣ듓뛔뇈훐컒쏇뾴떽쇋튫탔쿻럑뗄쪱듺쳘헷ꆣ 닎뾼컄쿗ꎺ [1][펢]싵뿋.럑즪쮹춨.쿻럑컄뮯폫뫳쿖듺훷틥[M].쓏뺩ꎺ틫쇖돶냦짧ꎬ2000ꎺ94-120. [2][5]췵쓾.쿻럑짧믡톧[M].놱뺩ꎺ짧믡뿆톧컄쿗돶냦짧ꎬ2001ꎺ94ꆢ52-81. [3][4][6][11][쏀]랲늪싗.폐쿐뷗벶싛[M].놱뺩ꎺ짌컱펡쫩망ꎬ1964ꎺ68ꆢ78ꆢ132ꆢ67. [7][10][펢]낲뚫쓡.벪뗇쮹.쿖듺탔폫ퟔ컒죏춬[M].놱뺩ꎺ죽솪쫩뗪ꎬ1998ꎺ246-270ꆢ29. [8][9][13][14]Bourdieu, P. Distinction[M].London and New York:Routledge,1984ꎺ1ꆢ14-18ꆢ483ꆢ331. [12]Andrew . Veblen,Bourdieu,and Conspicuous Consumption[J].Journal of Economic (1)ꎺ107. 컄헂살풴ꎺퟷ헟춶룥 풭컄돶뒦ꎺꆶ쿻럑뺭볃ꆷꎨCSSCI웚뾯ꎩꎬ2005쓪뗚3웚 4
