Presented by
Mr. John Hui
Hong Kong Institute
of Real Estate
Administration
香港地產行政學會
許永渡
2002/10/25
REAL ESTATE OPPORTUNITIES AFTER REAL ESTATE OPPORTUNITIES AFTER
CHINA’S ENTRY INTO THE CHINA’S ENTRY INTO THE WTO WTO ––
ADVANTAGES FOR HONG KONG
COMPANIES中中國國入世之地入世之地產產商机商机
COMMITMENTS OF THE REAL
ESTATE INDUSTRY FOR ACCESSION
TO WTO 中國入世後之諾
• 02-05 THE 3RD DEVELOPMENT CYCLE 第三發展週期
• URBANISATION 鄉郊城市化
• REDUCTION OF IMPORT TARIFFS 免關稅
• OPENING UP OF SERVICES INDUSTRIES 開放服務業
• ELIMINATION OF NON-TARIFF RESTRICTIONS-
IMPORT QUOTA 減除非關稅限制
• TRANSPARENCY OF LEGISLATONS AND
ADMINISTRATION PROCEDURES 整合有關法例，及
透明化
HONG KONG INVESTORS
IN SEARCH OF OPPORTUNITIES
香港地產投資-在找尋商機
HONG KONG DEVELOPERS
ON THE STAGE 在江湖之港商
• Cheung Kong 長江
• Sun Hung Kai 新鴻基
• Swire 太古
• Shui On 瑞安
• Citic 中信泰富
• Lai Fung 麗豐
• K. Wah 嘉華
• Emperor 英皇
• China Overseas 中國海外
• Henderson 恆基
• Hutchison 和黃
• Hang Lung 恆隆
• Royden 荾電
• Kerry 嘉里
• …………….
CLOSER LINK W/ THE PEARL
RIVER DELTA REGION
與珠三角拉近
• A BIG LEAP OF THE PRDR飛躍之發展
IMPLICATION TO HONG KONG &
INTERNATIONAL INVESTORS 對香港及國際
投資之示
• HK AS BUSINESS, LOGISTIC & TOURISM
CENTRE OF THE REGION香港為珠三角之商業、
物流、旅遊中心
• LONG TERM DEVELOPMENT STRATEGY長
遠發展策略
INFILTRATING THE YANGZI RIVER
DELTA REGION進軍長三角
• MIRACLES OF THE YRDR 長
三角之奇蹟
• IMPLICATION TO HONG
KONG & INTERNATIONAL
INVESTORS 對香港及國際投
資之示
• PARTNERING W/ THE YRDR
長三角之金融、投資服務、上
市伙伴
• LONG TERM
DEVELOPMENT STRATEGY
長遠發展策略
Foreign Trade –
Export (USD 100 million)
1990 1995 2000
Shanghai
Jiangsu
Zhejiang
Gross Domestic Product (100 million Yuan)
1990 1995 2000
Shanghai 2, 4,
Per Capita
GDP
5,910 18,942 34,547
Real
Estate
Industry
ADVANTAGES OF HK
DEVELOPERS 港商之優勢
• EXPERIENCE IN DEVELOPING HIGH
RISE AND ESTATE DEVELOPMENT
發展高層及住宅小區之經驗
• ABLE TO FACILITATE FINANCIAL
ARRANGEMENT, PLANNING/DESIGN,
MARKETING可提供一條龍財務及專業
服務
• TARGETING AT HIGH/MEDIUM
SECTOR of MARKET可建設高檔發展-
如智能社區,大型商場
MARKETING STRATEGIES-
WE ARE UNIQUE 港商市場策略
• CUSTOMER BASED 以客為本
• CREATIVE LIFE/BUSINESS STYLE 創新生活/商
務模式
• THEMED DEVELOPMENT 主題發展
• INNOVATIVE PLANNING/DESIGN 新思維規劃，
設計
• VIABLE FINANCIAL ARRANGEMENTS 買家資金
安排
• ATTENTIVE AFTER-SALES SERVICES 關注售後
服務
• MEET INT’L CHALLENGES 迎接國際性挑戰
CORPORATE MANAGEMENT-
BEST PRACTICES-HK STYLE
企業管理 – 港式最佳實務
• EAST+WEST CORPORATE/ ETHNIC CULTURE 貫通
東西企業/民族文化
• KNOWLEDGE MANAGEMENT 知識管理
• HUMAN RELATIONS 人際關係
• HISTORICAL INFLUENCE OF REAL ESTATE
LEGISLATIONS 港對內地房地產條例之歷史性影響
• VERSATILE FINANCIAL RESOURCES 多元化之融資
渠道
• RELENTLESS EFFICIENCY 拼命的效率
• BRIDGING LANGUAGE BARRIERS中英語言溝通中介
CO-OPETITION- 合作與競爭
IN BUSINESS WAR WITH LOCAL DEVELOPERS?
• MARKET DISTRIBUTION OF HK
DEVELOPERS港商之市場分佈
• TARGET CUSTOMERS目標客源
• SOURCING INTERNATIONAL FINANCE
爭取國際融資
• JOINT VENTURE PROJECTS合作項目
• MULTI-DISCIPLINE INVESTMENTS多元
化投資
PROFESSIONAL PROPERTY SERVICES-
香港房地產專業服務 HAVEN FOR HK
PROFESSIONALS
•NEW ROLES FOR HK BASED
SERVICE COMPANIES
PROFESSIONAL TRAINING-
OPPORTUNITIES FOR BOTH HK & MAINLAND
專業培訓-交流之契机
• CORPORATE & FINANCIAL MANAGEMENT
企業，財務管理
• REAL ESTATE ADMINISTRATION 地產行政
• KNOWLEDGE MANAGEMENT知識管理
• PROJECT MANAGEMENT項目策劃
• MARKETING AND ADVERTISING市務/廣告
• REAL ESTATE AGENCY地產代理
• FACILITATIES & PROPERTY MANAGEMENT
設施及物業管理
• ACCOUNTING SYSTEMS會計系統
LISTING OF REAL ESTATE
COMPANIES 地產公司上市
• PROJECT RESTRUCTURING 項目重組
• PROJECT TRANSFER 項目轉讓
• LISTING IN HK STOCK MARKET 在港上市
• LISTING IN INTERNATIONAL MARKET國際上市
• ACQUISITION
AND MERGING
收購與合併
EXPECTATION OF THE MAINLAND’S
ADAPTATION TO WTO CHALLENGES
迎接WTO挑戰之冀望
• MODIFICATION OF ADMINSTRATION AND
MANAGEMENT SYSTEMS調整行政系統
• PERFECTING REAL ESTATE RELATED
LEGISLATIONS完善有關法例
• EXPEDITE REFORM OF SOE加快國企改革
• IMPROVING QUALITY &
COMPETITIVENESS OF ECONOMIC
STRUCTURE經濟體系之質素及競爭性
• ENHANCING INVESTMENT ENVIRONMENT
優化投資環境
•謝謝
• THANK YOU
