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,b"."、e[4]ç ._BÂÃGTD>:NNÄÅÙ¹Rfg±y9N4h,CikH°<ÊË,jkG[J].ÂÃÔH,2005(4):25-29.kH°¹Rnäl。[5]éI,JKL,ÊMN.ÂÃ7ÄÅû(DMS)7Ä£ÚëMiKTn®?×^í«²、ImiÅ'(ðKAB———FOPè-I6Î[J]._p}2K«²、¹R`í2«²7®ãÕäJ«²j5M,2006(6):125-125.HZ,\1»oÏn¹R®;Û?á¦ÉÛnon[6]Qè,Ê!ò,Êñ,R.NNÇÈyz7vjÉÊZppäJ»o¹R。ZdÏq`k®;²rn]7:EGTV[J].ÙûeÔQ©ª,2008(6):135-^,s¦56ÏR¦,¦ýÉá%en“5”s½138.¾®;²r,t4eäJk®;。u°£s«²d[7]STU,VL$.ºÌÍ89_BÂÃ<=91[J].·ÏPVüz{,Ë4¢£Ùo£äJ,ÈP·¸SR_BWnÔ°,2006(5):232-233.k5®©ccº¹R¾vwssbÁd[8]X$,µY.ÂÃ7ò_ßIJ7êXQÄÅ'(cº¾K,侦ý5#ÖYrD¹6cºÚ[J].ÂÃÔH,2006(5):14-1.H°¹RSTn·¸。EvaluationStudyonEcotourismDestinationMarketingSystemofThreeGorgesReservoir:ByVarianceMethodBasedonAnalyticHierarchyProcessZHUDan,CHENGYan(ChongqingThreeGorgesUniversity,Wanzhou404100,P.R.China)Abstract牶Byanalyzingtheinternalfactorsofecotourismdestinationmarketingsystem牞thisarticleconstructs29influenceindexesandestablishesmarketingsystemevaluationindexsystemofecotourismdestinationintermsofvariancemethodbasedonanalytichierarchyprocess.Basedontheanalysisandevaluationoftheexpertsaboutthe8countiesinThreeGorgesreservoir牞theecotourismdestinationmarketingsystemofWulongandBadongareregardedasthebest牞andtheweaknessesofthesysteminthethosedistrictsandcountiesarealsodiscovered牞whichwilofersomeadviceforthefuturedevelopment.Keywords牶ecotourism牷marketingsystem牷variancemethodbasedonanalytichierarchyprocess牷ThreeGorgesReservoir牷evaluation('()* ZXR)