About
CLIO
About CLIO
The Clio Awards are given to reward creative
excellence in advertising and design. They
are awarded in a number of fields, including:
TV, Print, Outdoor, Radio, Integrated
Campaign, Innovative Media, Design,
Internet, Content & Contact, and Student
work.
About
CLIO
The awards are named for Clio, the Greek Muse of history
and were first given in 1959. They were expanded to
include international work in 1965. The 1991 ceremony
was plagued by scandal. The scheduled presenter failed
to appear, and two impromptu presenters struggled to
carry out the show — a task that was made all the more
difficult by the lack of a winners list. Following this, a group
of investors headed by Chicago publisher Ruth Ratny
reorganized the awards program and eventually sold it to
Dutch-owned company VNU, which in 2007 changed its
name to Nielsen and is the Clios' parent company to this
day.
About
CLIO
About CLIO
Clio is one of the largest awards programs of
its kind. Its official press release indicates that
in 2007 the competition received more than
19,000 entries from all over the world and
enlisted a jury of more than 110 judges from
62 countries.
About
CLIO
About CLIO
The judges are instructed to value ideas more highly
than mere execution as they look at all entries
submitted and select a shortlist. From that, they vote to
award the very best work with statues — bronze, silver
or gold. The Clio judging process allows for more than
one Gold, Silver or Bronze winner or, in some cases,
no winner at all within individual mediums (TV, Print,
etc.). If judges determine a Gold winner is “best-of-the-
best” in the medium, the Grand Clio may be given to
that entry. Only 1% of all entries receive awards, which
are given at two separate award shows during a four-
day Clio Festival in South Beach, Miami, Florida in
May.
WINNERS
2008
Billboard
Grand Clio
Self Destruct
Deadline Couriers
Colenso BBDO, Auckland
Business Equipment/Services
WINNERS
2008
Billboard
Gold
Jellyfish
Havaianas
BBDO New York, New York
Apparel/Fashion/Footwear
WINNERS
2008
Billboard
Silver
Frogs and Worms
Jellyfish
Fish
Havaianas
BBDO New York, New York
Product/Service
WINNERS
2008
Billboard
Bronze
Cop Chase
Dodge Challenger
BBDO Detroit, Troy
Automotive
WINNERS
2008
Student
Innovative Media
Silver
Sleep Tomorrow
Red Bull
Miami Ad School,
Minneapolis
Student
WINNERS
2008
Student
Innovative Media
Bronze
Life in Miniature
Matchbox
Miami Ad School, Miami
Beach
Student
CLIO
2009
About CLIO
CLIO
2009
Juries
CLIO
2009
Juries
Thank you
