类型
Neighborhood SC
邻里型购物中心 Community SC
社区型购物中心 Regional SC
区域型购物中心 Super Regional SC
超级区域型购物中心
商业概念 提供便利商品或服务 提供综合商品或便利商品 综合商品,或时尚商品 与区域型类似,但品类更丰富
区位特征 居民区 大型居住区附近 不限 城市边缘或郊区
典型面积(使用面积:万平米) ‘4-8 8+
主力店数量 1+ 2+ 2+ 3+
主力店占总面积比重 30-50% 40-60% 50-70% 50-70%
辐射范围(公里) -9 ‘8-24 ’8-40
典型主力店 超市 折扣店、超市、药店、专卖店 百货公司、折扣店、服饰专卖、大众百货 百货公司、折扣店、服饰专卖、大众百货
典型项目 美国加州Heritage Village Center
北京棕榈泉生活广场 美国加州Baldwin Park Marketplace
望京嘉茂购物中心 上海西郊百联
香港时代广场
上海正大广场
Mall of America、
1. 按规模分类的购物中心类型及主要特征
1.按规模分类的购物中心类型及定义
Neighborhood Center: This center is designed to provide convenience shopping for the day-to-day needs of consumers in the immediate neighborhood. According to ICSC's SCORE publication, roughly half of these centers are anchored by a supermarket, while about a third have a drugstore anchor. These anchors are supported by stores offering pharmaceuticals and health-related products, sundries, snacks and personal services. A neighborhood center is usually configured as a straight-line strip with no enclosed walkway or mall area, although a canopy may connect the storefronts.
邻里中心: 邻里中心主要为周边居住区居民提供满足其日常生活的便利性购物。根据ICSC的研究,此类中心约有半数由一个超市作主力店,大约1/3有药店作主力店。这些主力店通常提供药品、健康产品、便利食品、日常杂货和个人护理。邻里中心通常的形态是直线型条状中心(Strip),没有闭合的走道,但是可能会有连接店铺前面的开敞式顶棚。
Community Center: A community center typically offers a wider range of apparel and other soft goods than the neighborhood center does. Among the more common anchors are supermarkets, super drugstores, and discount department stores. Community center tenants sometimes contain off-price
retailers selling such items as apparel, home improvement/furnishings, toys, electronics or sporting goods. The center is usually configured as a strip, in a straight line, or “L” or “U” shape. Of the eight center types, community centers encompass the widest range of formats. For example, certain centers that are
anchored by a large discount department store refer to themselves as discount centers. Others with a high percentage of square footage allocated to off-price retailers can be termed off-price centers.
社区中心: 社区中心通常提供比邻里中心更多的服饰和日用物品。通常,其主力租户是超市,超级药店,折扣百货。有时,社区中心还有服饰、家居/建材,玩具,电器和体育用品的折扣商品零售店。社区中心通常的形态也是条状中心(Strip),呈直线、L或U形。在所有八种购物中心类型中,社区中心的类型最多样化。例如,有些以大型折扣百货作为主力店的社区中心也称为折扣中心(discount center)。其它含有较多折扣零售商(office-price retailer)的社区中心成为另一种类型的折扣中心(off-price center).
注:由于货品来源不同,off-price的商品比discount商品品质通常要高。
— ICSC
— ICSC
Regional Center: This center type provides general merchandise (a large percentage of which is apparel) and services in full depth and variety. Its main attractions are its anchors: traditional, mass merchant, or discount department stores or fashion specialty stores. A typical regional center is usually enclosed with an inward orientation of the stores connected by a common walkway and
parking surrounds the outside perimeter.
区域中心: 区域中心提供较全面和多样化的商品(主要是服饰)和服务。它的主力店非常具有客流吸引力,如传统百货、综合卖场、折扣百货或时尚专卖店。通常,区域中心是封闭式的,所有店铺朝内,由共同通道连接。商场外围设置停车场。
Super Regional Center: Similar to a regional center, but because of its larger size, a superregional center has more anchors, a deeper selection of merchandise, and draws from a larger population base. As with regional centers, the typical configuration is as an enclosed mall, frequently with multilevels.
超级区域中心:与区域中心类似,但是,由于体量较大,超级区域中心提供跟多的商品和主力店,吸引更多的消费者。在形态上主要以多层的封闭式购物中心为主,与区域中心也比较类似。
— ICSC
— ICSC
1.按规模分类的购物中心类型及定义
类型 Power Center
能量中心 Outlet
奥特莱斯 Lifestyle (生活休闲型) Theme/
Entertainment Center 娱乐中心
商业概念 多个主力店为核心,加少量小租户 工厂折扣店、品牌折扣店 院落式布局,高端全国连锁专卖,户外设置餐饮和娱乐 休闲娱乐与餐饮为主,常位于老城区,吸引旅游人群
区位特征 城市边缘或郊区为主 城市边缘或郊区 市区或郊区,临近中高收入社区
典型面积(使用面积:万平米)
主力店数量 3+ - 0-2 -
主力店占总面积比重 70-90% - 0-50% -
辐射范围(公里) ‘8-15 36-100 ’12-16 -
典型主力店 品类杀手,如家居、折扣百货、仓储会员俱乐部、折价商店 厂商和品牌商的工厂店 大型高档专卖 餐饮、娱乐
典型项目 北京天陆购物中心
美国Fairland Green Shopping Center 上海青浦奥特莱斯
美国 Sawgrass Mill
SOLANA蓝色港湾
美国 Atlantic Station
资料来源:ICSC
2. 按业态特色分类的购物中心类型及特征
美国 City Place
美国 Desert Passage
上海新天地
日本 Venus Fort
美国 Forum shops at Cesar’s Place
西班牙 Madrid Xanadu
俄罗斯 Mega Mall Khimiki
Power Center: A center dominated by several large anchors, including discount department stores, off-price stores, warehouse clubs, or "category killers," ., stores that offer tremendous selection in a particular merchandise category at low prices. The center typically consists of several freestanding (unconnected) anchors and only a minimum amount of small specialty tenants.
Outlet Center: Usually located in rural or occasionally in tourist locations, outlet centers consist mostly of manufacturers' outlet stores selling their own brands at a discount. These centers are typically not anchored. A strip configuration is most common, although some are enclosed malls, and others can be arranged in a "village" cluster.
能量中心: 由几个大型主力店主导的购物中心,这些主力店包或折扣百货,折价店,仓储俱乐部,或“品类杀手”型店(指提价提供大量特定商品品类的店)。能量中心通常由几个独立(不连接)的主力店,及数量较少的一般零售店组成。
奥特莱斯: 通常位于乡郊地区,偶尔也位于旅游区,奥特莱斯主要由厂家直销店(折价销售自有品牌)组成。奥特莱斯一般没有主力店,通常以条状中心的形态呈现。也有一些是封闭的购物中心形式,有些则呈现开放式村落的形态。
— ICSC
— ICSC
2. 按业态特色分类的购物中心类型及定义
Theme/Entertainment Center: These centers typically employ a unifying theme that is carried out by the individual shops in their architectural design and, to an extent, in their merchandise. The biggest appeal of these centers is to tourists; they can be anchored by restaurants and entertainment facilities. These centers, generally located in urban areas, tend to be adapted from older, sometimes historic, buildings, and can be part of mixed use projects.
— ICSC
主题/娱乐中心: 通常拥有一个统一的主题,体现在每个店铺的设计上,有时候也体现在出售的商品上。这类中心特别受到游客的欢迎。他们通常由餐厅和娱乐设施作为主力店。这类中心通常位于市区,有些是 由旧建筑(含历史性建筑)改建而成。它们也可作为综合开发项目的一部分。
Lifestyle Center: This Center caters to the retail needs and “lifestyle” pursuit of consumers in its trading areas. Most often, they are located near affluent residential neighborhoods and have an upscale orientation. They have an open-air configuration and include upscale national chain specialty shops, restaurants and entertainment. The lifestyle center usually includes amenities such as fountain and street furniture, often reflecting a “Main Street” type of ambience.
— ICSC
生活方式中心: 同时满足消费者的商业需求和对生活方式的追求。通常,他们临近富裕居住区,定位较高端。生活方式中心以开放式街区布局为特色, 业态上主要由中高端全国连锁品牌零售店、时尚餐饮和娱乐组成。生活方式中心通常有喷泉、街道座椅等便利设施,体现了传统市镇“主街”的氛围。
2. 按业态特色分类的购物中心类型及定义