Vegetable Overview
蔬菜概览
Glen Sweetman
Trends 趋势
Better food at home – expanded menus 家中更好的食物--更多的选择
Fresh food with a longer shelf life 更长保质期的新鲜食物
premixed salads 半成品沙拉
More experimenting with ethic dishes 更多风味食品
Reduced chemical usage 减少化学品使用量
organic, no pesticide or natural 有机，无化肥或天然
Consumers are better informed 消费者有更详细的信息
Consumer 消费者
Visual inspection 视觉检查
Exhalent quality 注重质量
Exhalent uniformity 注重一致性
Concerns 关注
What chemicals? 什么化学物质？
Artificially ripened? 是否人工催熟？
What fertilizer? 是否应用化肥？
Demand 需求
Packaging and merchandizing make vegetables comparable to fast food for many people 包装公司将蔬菜与快餐食品同样处理
Personal health concerns for the increasing numbers of over weight kids 更多超重儿童引起自身健康考虑
Fresh, safe, nutritious food that is convenient. Vegetables can be that food 蔬菜能够变成新鲜，安全，营养和方便的食品
Marketing 市场营销
Possible direct marketing of product a province away? 市场直销是否是一条有效途径？
High quality 高质量
Good displays 摆放整齐
Wholesale & retail? 批发还是零售？
Signage 标牌
Branding 商标
Product loyalty 对产品忠实性
Branding, testing and quality assurance 标签，检测和质量认证
Safeway has a product guarantee for its fruit and vegetable that it is ripe and tasty. It is checked five times and they will give you your money back and provide you with replacement produce if it is not. Safeway公司有果蔬成熟保障系统。如果不能通过五次检查公司会退款
Product traceability 产品追溯性
Quality Assurance Programs 质量保证
from seed to plate 从种子到盘子
driven by the stores in Canada 有加拿大商店推出
Food safety 食品安全
farm, storage, shipping, store 农场，储存，运输，商店
consumer education 消费者教育
Advertising and fallow through 广告
Shelf life 保质期
Start with a good product 从好产品开始
Remove field heat 低热
Storage temperature and controlled atmosphere if needed 存储温度和条件控制
Maintain product quality through enhanced trucking methods 通过更好的运输提高产品质量
Value Added 产品增加值
Using low grade product to produce a premium product 用低质量产品生产高质量产品
Salsa is the new #1 condiment in North America Salsa是北美新的第一位的调料
Packaging 包装
Processing 加工
Marketing 市场营销
Vegetable Field to Plate 蔬菜生产和食用
Production 生产
Irrigation 灌溉
Pest management 害虫管理
Nutrient management 养分管理
Food Safety 食品安全
Post Harvest 收获后
Environment 环境
Food Safety 食品安全
Pre-harvest interval 收获前
Storage 存储
Labeling 标识
Vegetable Field to Plate 蔬菜生产和食用
Transportation 运输
Food Safety 食品安全
Environment 环境
Handling 交易
Processing 加工
Food Safety 食品安全
Value added 产品增加值
Packaging 包装
Store 商店
Food Safety 食品安全
Production Information 产品信息
Crop requirements 作物需求
Temperature 温度
Nutrient 养分
Crop rotation 轮作
Pest management 害虫管理
Weed 杂草
Insect 害虫
Disease 疾病
Setting objectives for product development 设立产品发展目标
Set guild lines 设立规范
Quality assurance 质量保证
Objectives 目标
Evaluation 评估
Benefits 利益
Compliance 实行
Communication 交流
Cross department cooperation 部门间协作
Sharing ideas and resources 分享思路和资源
Educational seminars for extension personal 对外教育性论坛
Information feed back system from the field to research and development 从生产中反馈信息到研发中
Personal development for researchers and specialists 研究转向人员培训
Training and Education 培训和教育
Publications 著作
Demonstration Plots 实验田
Field Days 田间参观
Grower Groups 生产者组织
Conferences 会议
Extension Agents 外联人员
Short courses 短课程
Hands on training 实践
Train the trainer 对培训人员的培训
Educational seminars for growers 生产者教育讨论会
Personal calls and farm visits 电话和农场访问
Demonstration training 培训展示
Farm tours during production seasons 农场参观
Educational seminars set up producer groups 教育讨论会建立生产者团体
Publications 专著
Intergraded Pest Management 全面害虫管理
Education 教育
Identification 识别
Life cycles 生长周期
Application 使用
Availability 适用性
Environmental impact studies 环境影响研究
Costs & benefits evaluated 成本收益分析
Will the consumer pay more? 消费者愿意付出更多吗？
Technology 技术
China farmers demonstrate they are able to implement production systems very well 中国农民对不同的生产系统表现出优秀的适应性
Post harvest needs to be standardized 收获后管理要标准化
Food Safety 食品安全
Environmental impact 环境影响
Chemical reduction 化学物使用
