惠普的战略规划与评审
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DW20 (3/2000)
惠普的计划理念
PLAN IS NOTHING；PLANNING IS EVERYTHING。
PLAN IS PAPER
PLAN与PLANNING的区别
PLANNING IS PROCESS
Annual Plan
惠普的计划流程 – TEN STEP
PLANNING
THE TEN-STEPS
Step 1: STATEMENT OF PURPOSE
Step 2: FIVE YEAR OBJECTIVES
Step 3: CUSTOMERS AND CHANNELS
Step 4: COMPETITION
Step 5: IDEAL SOLUTION AND STRATEGY
Step 6: IMPLEMENTATION
Step 7: FINANCIAL ANALYSIS
Step 8: EXTERNAL ASSUMPTIONS
Step 9: INTERNAL INTERDEPENDENCIES
Step 10 : FIRST YEAR PLAN
TEN-STEP PLANNING的战略性逻辑
External
Internal
Strategic Operations
Understanding the
opportunities
Step 3: Customers &
channels
Step 4: Competition
Step 5: Ideal solution
& strategy
Building focus
Step 1: Statement of
purpose
Step 2: Five-year
objectives
Step 8: External risks &
assumptions
Step 9: Internal
interdependencie
sMaking decisions
Step 6: Plan for
implementation
Step 7: Financial
analysis
Implementation
Step 10: First-year
plan
Validation &
monitoring
Planning to plan
An outside-in approachAn outside-in approach
TEN-STEP 运用结果示例
•年度计划：VOICE INFORMATION
SERVICES DIVISION （PDF FILE）
•TEN-STEP：CHP CSBU FY1998 –
2001 （EXCEL FILE）
惠普的战略管理评审理念
LOGIC IS NOT NECESSARILY PURSUASIVE
逻辑是不容挑战的
惠普的战略管理评审方法
– QUALITY MATURITY
SYSTEM（QMS）
Topics
Knowledge
Areas
– Strategic Direction
STRATEGIC
DIRECTION
PLANNING
– Planning System
– Including Customer Needs
– Alignment
– Actions of
Leaders
– Decision Making
– Leading Change
LEADERSHIP
– Strategic
Development of People
DEVELOPMENT OF
PEOPLE
– End Customer Identification
– Value Delivery System
– Other Customers of the System
– Creating Passion for
Customers
– Understanding Competition
CUSTOMERS &
BUSINESS
ENVIRONMENT
EXECUTING THE
PLANS
– Cross Organizational Processes,
Organization Design
– Process Management &
Improvement
– Plan Deployment & Review
– Managing Relationships
– Performance Measurement
QMS的实施流程
Basic LeadingCompetitive
Narrative
Resources
How To Get Started
Temp
lates
Basic LeadingCompetitive
Narrative
Resources
How To Get Started
Temp
lates
Review the QMS
topics
How effectively is your
entity performing in
each of the QMS
areas?
Focus on a specific
business and
understand the
business situation
Determine importance
of each QMS topic to
business success in
the segment
Position entity performance -
Basic...Competitive...Leading
Results/Approach/Deployment
Go do it !
Discover other
existing or possible
approaches
P o s i t i o n
I
M
P
O
R
T
P o s i t i o n
I
M
P
O
R
T
P o s i t i o n
I
M
P
O
R
T
Decide what actions
you'll take to guarantee
future business success
QMS的实施流程实例
QMS评审结果实例
惠普的核心能力识别理念
DEVELOPING AND OBSOLETING OF
CORE COMPETENCES ARE EQUALLY
ESSENTIAL TO WIN
知扬弃者，胜
惠普的核心能力识别方法 – CIW
（PROBING EXERCISE）
Formulation
of Strategic Plan
Identification of
Needed Organizational
Capabilities
Determination of
Specific Leadership
Qualities Needed
Determination of
Specific Leadership
Quantities Needed
Proactive Talent
Pipeline
Management
Individual
Development
Planning
Use of Competency
Models as Change
Agents
Successful Execution
of Strategic Plan
Beginning with corporate
strategic plan...
…company analyzes
capabilities required
to execute...
…which are then broken
down into human terms...
…spurring action to build
or find the right talent...
…and driving change
within the organization...
…to achieve strategic
business goals.
Objective #1:
Aligning
Expectations
Objective #2: Tying
Competencies to
Performance
Management
Objective: Identifying
Future Competencies
Objective: Build-Back
Planning
惠普的组织战略方法论
– 基于公司战略的组织开发
竞争地位矩阵图
关键
很重要
重要
Strategic Direction
End Customer Identification
Value Delivery System
Other Customers of the
System
Creating Passion for
Customers
Understanding Competition
1
业务单位竞争地位
Planning System
Including Customer
needs
Alignment
Cross Org. Processes & Org. design
Process Management & Improvement
Plan Deployment, Communication &
Review
Managing Relationships
Performance Measurement
Strategic Development of
People
Actions of Leaders
Decision Making
Leading Change
5
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对业务单位的
相对重要性
有竞争力“门槛” 领先
良
好
态
势
持
续
改
善
以
保
持
领
先
重
要
问
题
应
改
进
以
求
最
好
结
果
关
键
问
题
应
投
资
以
求
迅
速
改
变
“曲
高
和
寡
”
维
持
或
减
少
投
资
5
QMS评审结果示例
