2005쓪10퓂뗚19뻭뗚10웚ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뮪ꆡ뚫ꆡ뺭ꆡ볃ꆡ맜ꆡ샭EastChinaEconomicMꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡOct.,,뎬뺺헹뮷뺳쿂웳튵뺺헹폅쫆릹붨믺훆퇐뺿췵ꆡ죰(쓾늨듳뫬펥횰튵벼쫵톧풺,헣붭ꆡ쓾늨ꆡ315175)[햪튪]좫쟲뺺헹놳뺰쿂,죧뫎믱좡웳튵뺺헹폅쫆돉캪짧믡맘힢뗄붹뗣ꆣ좻뛸퓚뺲첬뮷뺳뫍뚯첬뮷뺳쿂웳튵뺺헹폅쫆뗄믱좡쫇뷘좻늻춬뗄,컄헂횸돶퓚떱잰뎬뺺헹뮷뺳쿂,웳튵횻폐춨맽쓜솦뫍뮷뺳욥엤,믱좡뛌퓝뺺헹폅쫆뗄믺훆,볌뛸돖탸늻뛏뗄뾪랢탂뗄뺺헹폅쫆,닅쓜탎돉틔쓜솦캪믹뒡뗄웳튵뺺헹솦ꆣ[맘볼듊]뺺헹폅쫆;쓜솦;뎬뺺헹뮷뺳[훐춼럖샠뫅]F270ꆡꆡꆡ[컄쿗뇪쪶싫]Aꆡꆡꆡ[컄헂뇠뫅]1007ꆪ5097(2005)10ꆪ0080ꆪ05StudyontheConstructiveMechanismofCompetitiveAdvantageforFirmsinHypercompetitiveEnvironmentsWANGRui(DahongyingVocationalTechnicalCollege,Ningbo315175,China)Abstract:Undertheglobalcompetitionbackground,,,couldtheyattainthemechanismoftemporaryadvantage,:competitiveadvantage;capabilities;hypercompetitiveenvironmentsꆡꆡ튻ꆢ웳튵뺺헹폅쫆뗄샺쪷뇤잨컞램쿻뮯만뚨돉놾뛸퓚뺺헹훐뒦폚늻샻뗘캻ꆣ뿉볻,뺺헹폅쫆쫇횸웳튵퓚뺺헹훐쯹펵폐뗄ꆢ쿠뛔탐튵웳튵뗄맦쒣퓚듦퓚맦쒣뺭볃뗄탐튵뻟폐돉놾벯풼뗄탔훐웤쯻웳튵뗄폅쫆ꆣ헢훖폅쫆뇭쿖캪웳튵폅폚룃탐튵훊,쪹뗃떥캻닺욷뗄짺닺킧싊뗃떽쳡룟ꆣ뷱쳬,맦쒣욽뻹쮮욽뗄뺭펪튵벨ꆣ뺺헹폅쫆뛔폚튻룶웳튵뗄짺듦뺭볃튲쫇펢쳘뛻ꆢ늨틴ꆢ캢죭뗈쫀뷧횪쏻듳웳튵,믱폫랢햹뻟폐훁맘훘튪뗄펰쿬ꆣ탭뛠웳튵얬솦쒣럂돉릦뗃풶풶룟폚춬탐튵튻냣펯샻쮮욽뗄훘튪틲쯘횮튻ꆣ떫웳튵뗄뺺헹폅쫆,웚췻폐튻쳬쓜릻좡듺쒳킩훸쏻뗄듳컒쏇튲뾴떽,퓚떱뷱탭뛠탐튵훐,평폚벼쫵뷸늽,만릫쮾,돉캪탐튵쇬떼헟;훸쏻뗄듳릫쮾퓲쫔춼놣돖ퟔ뚨돉놾놻듳듳붵뗍,믹폚맦쒣뺭볃붨솢웰살뗄뺺헹폅벺뗄뺺헹폅쫆,뚼췹췹쫂폫풸캥ꆣ쪵튵뷧뗄뺭퇩룦쯟쫆틑늻퓙쓇쎴쏷쿔쇋ꆣ컒쏇릹붨웳튵뺺헹폅쫆뗄틲쯘틲쪱듺뗄늻춬ꆢ뮷뺳뗄뎤웚틔살,랶캧뺭볃쫇릹붨웳튵뺺헹폅쫆뗄쇭튻뇤잨뛸랢짺룄뇤ꆣ룶훘튪틲쯘ꆣ랶캧뺭볃춬맦쒣뺭볃튻퇹,튲쓜쿔훸붵뛾쪮쫀볍쇹ꆢ웟쪮쓪듺,웳튵뺺헹폅쫆튻냣폫맦뗍돉놾ꆣ뛠풪뮯뺭펪틔벰평듋뛸살뗄랶캧뺭볃,릹돉쒣뺭볃뷴쏜쿠맘ꆣ떱쪱,탭뛠돉릦뗄웳튵,죧춨폃웻쇋웳튵뗄튻훖뺺헹폅쫆,헢훖뺺헹폅쫆쓜룸폨웳튵듸뎵ꆢIBM뗈뚼뻟폐뷏듳뗄짺닺맦쒣,듓뛸믱뗃쇋뗍폚살훮뛠뛮췢뫃뒦,냼삨:(1)뛠풪뮯뺭펪쯹닺짺뗄췢뺺헹뛔쫖뗄짺닺돉놾ꆣ춬쪱맦쒣뺭볃튲퓬돉쇋쫂쪵뗄퓚뺭볃뗄쓚늿뮯,탎돉쇋풴폚뛠훖튵컱믮뚯횮볤뗄튻탐튵뷸죫뇚생ꆣ맦쒣뺭볃횮쯹틔쓜릻룸웳튵듸살뺺헹쾵쇐뗄췢퓚맦쒣뺭볃킧틦,죧짺닺놾짭뗄췢퓚맦쒣킧폅쫆,쫇틲캪퓚쒳킩탐튵뗄뺭펪퓋ퟷ쒣쪽훐만뚨돉놾펦,맣룦탻뒫뗄췢퓚맦쒣킧펦,횪쪶횮볤뗄뮥늹쯹듸춬뿉뇤돉놾뗄뇈횵뫜룟,듳맦쒣짺닺룼폐샻폚럖첯룟살뗄췢퓚맦쒣킧펦,펪쿺췸싧붨짨뗄췢퓚맦쒣킧펦,낺뗄만뚨돉놾ꆣ탐튵훐맦쒣뺭볃뗄듦퓚쪹훚뛠웳튵틲죧듋뗈뗈;(2)뛠풪뮯뺭펪뮹믡듸살뺭펪럧쿕뗄럖즢,[쫕룥죕웚]ꆡ2005ꆪ10ꆪ08[믹뷰쿮쒿]ꆡ2003쓪헣붭쪡헜톧짧믡뿆톧맦뮮훘듳뿎쳢(Z03GL10)[ퟷ헟볲뷩]ꆡ췵ꆡ죰(1978ꆪ),쓐,헣붭쓾늨죋,쮶쪿,컯쇷뷌퇐쫒훷죎ꆣꆪ80ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
퓶잿쇋럧쿕돐쫜쓜솦,듓뛸볓잿쇋웳튵퓚쫐뎡뺺헹훐볹훐뗄횪쪶ꆣ죧맻뺺헹헟쎻폐닎폫헢룶맽돌,쫇뫜쓑뗄컈붡탔;(3)돉맦쒣뗄뛠풪뮯뺭펪,뿉틔쪹뗃쏅쳥퇩떽헢훖횪쪶뗄듦퓚,룼쫇쓑틔쒣럂뗄;(2)췪헻뮯뗄R&D럑폃퓚룼듳랶캧쓚뗃틔럖첯,뛸R&D믮뚯탔ꆣ웳튵훐쏷컺뗄횪쪶쫇폫쎻폐틢쪶떽뗄쒬믡횪쪶뷡뗄쏅뮯랢햹폖랴맽살듙뷸쇋웳튵뛠풪뮯뺭펪뫍웳튵뫏퓚튻웰릲춬랢믓ퟷ폃뗄ꆣ뺺헹뛔쫖횻쓜쒣럂쯻쏇쇋맦쒣삩헅,틲뛸탎돉쒳훖헽랴삡;(4)튵벼쫵뗄뛠뷢뗄쏷컺횪쪶,뛸쎻폐죏쪶떽쒬믡횪쪶룹놾첸늻짏쒣풪뮯놾짭튲캪돉릦뗄벼쫵뾪랢믮뚯뒴퓬쇋폐샻쳵볾,럂컊쳢,쯻쏇쯹믱뗃뗄횪쪶쫇늻좫쏦ꆢ늻췪헻뗄횪쪶,헢쫇튻훖뛠톧뿆뗄킭춬킧펦퓚웰ퟷ폃ꆣ컷랽톧헟뛔뛠컞램헦헽퓚웳튵훐랢믓ퟷ폃;(3)늻쏷좷탔ꆣ퓚쒣럂풪뮯뺭펪쯹ퟶ뗄뺭퇩퇐뺿뇭쏷,20쫀볍훐웚틔살,폈맽돌훐,뺺헹뛔쫖ퟜ쾣췻랢쿖늢쒣럂뫋탄틲쯘,떫쪵웤쫇퓚쇹ꆢ웟쪮쓪듺,랢듯맺볒뗄웳튵뛠풪뮯뺭펪돊볊짏,쒳튻뷡맻쫇평뛠훖풭틲릲춬랢짺ퟷ폃뗄튻룶몯쿔훸짏짽횮쫆ꆣ좻뛸뷸죫90쓪듺,쏀맺웳튵퓚쿆웰탂쫽,쒳튻랽쏦뗄쒬믡횪쪶췹췹뻍쫇웰맘볼ퟷ폃뗄튪쯘,튻싖볦늢샋뎱뗄춬쪱탋웰튻막복럊럧ꆣ웳튵늻퓙떥뒿떫쯼뎣뎣놻뫶싔,듓뛸떼훂쒣럂쪧냜ꆣ헢뻍쫇샻웕싼ힷ쟳뛠풪뮯뫍뺭펪맦쒣뗄삩듳,쿠랴,춨맽닰샫훘ퟩ,(Lippman)뫍슳쎷뛻쳘(Rumelt)쯹쳡돶뗄ꆰ틲맻맘붫늻쿠맘뗄튵컱돶싴믲뇤돉뛀솢뗄릫쮾,쯵킡웳튵뺭쾵늻쏷좷탔ꆱ(causalambiguity)ꆣ틲맻맘쾵뗄늻좷뚨탔펪랶캧,쪹뺭펪튵컱튵뮯ꆣ듓쒿잰쫀뷧웳튵랢햹쟷쪹뗃쓇킩쿫쒣럂뗄웳튵늻쓜좷쟐뗘횪뗀쒣럂쪲쎴틔벰쫆뾴,튲뚼퓚훘탂랴쮼뛠풪뮯햽싔뗄ퟷ폃,뚼퓚쫕쯵죧뫎쒣럂ꆣ헢훖늻좷뚨탔쿞훆쇋쒣럂믮뚯,듓뛸놣돖햽쿟,췋돶뛠풪뮯탐튵ꆣ죧뿉뿚뿉샖췋돶쇋웏쳑뻆탐쇋틬훊탔듦퓚뗄쳵볾ꆣ좻뛸,뷱쳬뗄탭뛠쫂쪵뇭쏷,튵ꆣ캢죭릫쮾룹놾뻍늻뷸죫쯻튵,룃릫쮾ퟜ닃뇈뛻ꆤ룇평헢훖쒬믡뗄쓜솦릹붨뗄뺺헹폅쫆춬퇹쫇늻돖뻃뗄ꆣ듄퓸쮵맽:ꆰ캢죭뇘탫뛔뷸죫럇죭볾쇬폲쪱뿌놣돖쟥탑뿆톧뗄뷸늽믡늻뛏뗘쪹쒬믡횪쪶쿔뮯ꆣ헢퇹,뺺헹뛔뗄춷쓔ꆱꆣ쫖쓜릻쒣럂퓸뺭쓑틔쒣럂뗄뫋탄쓜솦,웳튵믹폚쒬믡IBMꆢGMꆢ뫍AT&T뗈웳튵춨맽ퟝ쿲튻쳥뮯붫쯹횪쪶붨솢웰살뗄뺺헹폅쫆틲듋놻듳듳쿷죵ꆣ뷱쳬,퓚폐뗄퓶횵믮뚯뚼틆떽웳튵쓚늿살췪돉,헢퓸뺭놻죋웳튵뗄짺듦폫랢햹맽돌훐,늻뛏뒴탂뇈캬돖볈폐뫋탄쏇쫓ퟷ쫇튻훖잿폐솦뗄뺺헹폅쫆ꆣ평폚쫇퓚ퟝ쿲튻쳥쓜솦룼캪훘튪ꆣ뮯뗄쟩뿶쿂,웳튵쓚늿쇷돌틲뛸뻟폐뿉뿘탔,쪹웳튵뛾ꆢ웳튵뺺헹뮷뺳뗄뇈뷏릩펦폐놣헏,늢볓뿬쇋웳튵뛔쫐뎡뗄쿬펦쯙뛈,쪹웳ꆯAveni(1995)뛔웳튵뗄뺺헹뮷뺳튵쳡릩뗄럾컱폅폚웤쯻웳튵ꆣ좻뛸,쿖퓚헢훖맛뗣뾪잿뛈쳡돶쇋폐붨짨탔뗄뿲볜,쟸럖쇋벸훖뺺헹첬쫆,쪼훰붥맽쪱ꆣCisco틔벰웤쯻튻킩듓캴뷸탐ퟝ쿲튻쳥뮯벰웤풭틲뫍ퟮ훕쫐뎡샻죳뗄럖엤뷡맻(뇭1)ꆣ뗄웳튵,쯼쏇춨맽췢냼믱뗃쯹탨뗄쇣늿볾,믲캯췐웤틔잰,웳튵쏦쇙뗄믹놾짏쫇룶컈뚨ꆢ뿉풤닢뗄뮷쯻웳튵뷸탐닺욷퇐랢,듓뛸믱뗃쇋뷱쳬뗄붾죋튵벨ꆣ뺳:맺뷧쿞훆쇋웳튵횮볤늻쫜뿘훆뗄믮뚯,뺺헹훷튪튻냣뛸퇔,퓚맋뿍탨쟳짐캴놻쿖폐닺욷싺ퟣ뗄쫐뎡짏,쫇놾닺튵쓚뗄맺쓚뺺헹뛔쫖횮볤햹뾪뗄;닺튵솢램쿞웳튵쪵쪩ퟝ쿲튻쳥뮯폐샻폚퓚ퟛ뫏뾼싇쾵춳룷늿럖뗄훆쇋뺺헹헟뗄볓죫;닺튵쪵볹뷧뚨쇋닺튵쓚뗄뺭펪맦쟩뿶쿂뷸탐닺욷뫍럾컱뗄짨볆,돤럖랢믓볈폐벼쫵뗄퓲;뿆닣ퟩ횯뛔풱릤뷸탐쇋뿘훆뫍풼쫸;웳튵헾닟폫ퟮ듳킧쓜ꆣ떫쫇,떱쿖폐닺욷뗄릦쓜틑뎬맽맋뿍탨쟳돌탲뫍릤ퟷ쮵쏷쫩쿞훆쇋ퟩ횯훐뗄탐뚯랽쪽ꆣ떫컊쳢쪱,웳튵뗄뺺헹랽쪽뻍뇘탫뷸탐뗷헻ꆣ듋쪱,훆퓬룼쫇ퟔ20쫀볍80쓪듺쒩뫍90쓪듺돵웚틔살,퓚탅쾢뺭뫃뗄닺욷늻믡캪웳튵뒴퓬룼뛠뗄샻죳,뛸볓뿬뾪랢탂볃ꆢ췸싧뺭볃ꆢ횪쪶뺭볃죕틦쏷쿔뗄뎬잿뺺헹뗄ퟷ폃닺욷췆쿲쫐뎡뗄쯙뛈돉캪웳튵믱뗃뺺헹폅쫆뗄맘볼ꆣ쿂,폐샻폚뮷뺳컈뚨뗄맺뷧ꆢ맦퓲뫍뿘훆뗄틲쯘헽쟷쯦ퟅ뺺헹믹뒡뗄룄뇤,닺욷쫐뎡뗄돉쫬,웳튵틑컞탨폚췟뷢,웳튵뗄뺭펪뮷뺳헽듓틔잰쿠뛔컈뚨뗄뺲첬뮷춨맽ퟝ쿲튻쳥뮯살믱뗃뺺헹폅쫆ꆣ웳튵뿉틔춨맽췢냼뺳쿲죕틦뢴퓓뛠뇤뫍돤싺늻좷뚨틲쯘뗄뚯첬뮷뺳ꆣ살짺닺쇣늿볾,춨맽쫐뎡췪돉퓶횵믮뚯ꆣ퓶횵믮뚯훐뎬뺺헹뮷뺳(hyper-competition)뗄쳡돶뻍쫇쏷횤,뗄뫋탄웳튵쓜릻퓚뫜뗍뗄죕뎣맜샭럑폃믹뒡짏뷸탐퓋쯼쫇횸퓚뺭볃좫쟲뮯뗄듳놳뺰쿂뿬쯙뚯첬뇤뮯뗄웳튵ퟷ,닺욷뇪ힼ뗄좷뚨쪹살ퟔ늻춬뎧짌뗄쇣늿볾쓜릻쿠뺺헹뮷뺳ꆣ뮥욥엤ꆣ듋쪱,탭뛠럇튻쳥뮯뗄웳튵뇈튻쳥뮯뗄웳튵죽ꆢ뎬뺺헹뮷뺳쿂웳튵뺺헹폅쫆뗄릹붨:뮷뺳랴펦룼톸쯙,룼뻟폐죡탔ꆣ폫쓜솦뗄욥엤믺훆춬쒬믡횪쪶쿠맘솪뗄뫋탄쓜솦췹췹퓌몬퓚튻쾵쇐뒴퓬뫍놣돖뺺헹폅쫆쫇웳튵뫍췢늿뮷뺳죚뫏뮥뚯쓑틔놻쒣럂뗄웳튵쇷돌훐,탭뛠웳튵붫웤쫓캪뿉돖탸뫍욥엤뗄뚯첬맽돌ꆣ죎뫎웳튵뗄ꆰ틬훊탔ꆱ쏦뛔뇤뮯뺺헹폅쫆뗄훘튪살풴ꆣ쪲쎴뻶뚨웳튵뺭펪뗄쓑틔쒣럂뗄뮷뺳쪱,뚼뫜쓑놣돖웤볛횵ꆣ죎뫎풴ꆢ쓜솦뗄볛탔뗄쓘?헢뻍쫇웳튵뗄쒬믡횪쪶ꆣ쒬믡횪쪶뗄늻뿉쒣횵뚼뿉쓜쯦ퟅ쪱볤뗄췆틆뛸쮥뷟,믲웤볛횵놻쮲볤뗄럂탔춻돶뗘뇭쿖퓚:(1)맽돌탔ꆣ웳튵뗄쒬믡횪쪶췹뷡릹탔뒴탂쯹쿷복ꆣ뺺헹폅쫆뗄샺쪷퇝뇤룦쯟컒쏇,췹쫇냩쯦ퟅ쒳룶맽돌뗄횪쪶,쫇쳥쿖퓚ꆰ룉ꆱ훐믲쪵맦쒣뺭볃ꆢ랶캧뺭볃ꆢퟝ쿲튻쳥뮯ꆢ쒬믡횪쪶벰붫살ꆪ81ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
뗄뿉쓜틲쯘뚼믡퓚뺺헹폅쫆뗄퇝뇤훐퓸냧퇝튻뚨뷇즫,s볜릹쿲탂7Sꆯs쓜솦뗄뇤,듓풴ꆢ쓜솦ꆢ뫋탄쓜떫쫇늻뇤뗄쫇뺺헹폅쫆릹붨뗄맦싉-웳튵쓜솦뫍췢뷧솦뗄훰벶뺺헹,떽릹붨쓜솦뗄쓜솦-뚯첬쓜솦뗄랢햹,뮷뺳뗄욥엤,헢샯뗄쓜솦룼뛠쫇듓죏캪웳튵퓚놾훊짏웳튵쓜솦늻뛏쫊펦뮷뺳뗄뇤뮯,짵훁풽볓쳥쿖퓚훷뚯폀풶쫇룶쓜솦쳥쾵뗄풴맛뷇뛈뾴듽뗄ꆣ웳튵쏦쇙뗄룄뇤뮷뺳뗄룼믽벫랽쏦ꆣ쓜솦뫍뮷뺳뗄죚뫏욥엤,횱뮷뺳ퟔ뛾햽뫳,폈웤쫇뺭맽쪯폍캣믺뫍90쓪듺틔살뗄뷓탎돉쇋뺺헹폅쫆뗄릹붨,뛸퓚뎬뺺헹뮷뺳쿂릹붨뗄벼쫵뒴탂뫳,ퟜ뗄랽쿲쫇뇤뗃풽볓뚯첬ꆢ뢴퓓,죧뷱쫇늻뛏뗄퓝쪱뺺헹폅쫆,탂7Sꆯs뻟폐늻뛏쟖쪴쫐뎡뗄틑훰붥뷸죫뎬뺺헹뮷뺳쿂뗄ힴ첬,뎬뺺헹뮷뺳쿂뗄쳘쓜솦,볓짏뚯첬쓜솦뾪췘늻뛏뒴탂뺺헹폅쫆뗄쓜솦,헷뇤뗃풽랢쏷쿔;쿠뛔펦,웳튵쓜솦뗄랢햹훰붥듓룕듓뛸뒴퓬쇋돖탸늻뛏뗄퓝쪱뺺헹폅쫆,릹붨웰웳튵믹탔쓜솦쿲죡탔쓜솦,떥룶쓜솦쿲췸싧쓜솦랢햹듓뛸럖폚쓜솦뗄뺺헹솦(춼1)ꆣ뇰쫊펦뚯첬탔ꆢ뢴퓓탔뗄뮷뺳튪쟳ꆣ듓쿠뛔뺲첬뗄7Sꆯꆡꆡ뇭1웳튵뺺헹잿뛈뗄뇈뷏뗍잿뛈뺺헹훐잿뛈뺺헹룟잿뛈뗄뺺헹벫뛋뺺헹쎻폐뺺헹뺺헹뇜쏢뎬뺺헹췪좫뺺헹1.슢뛏1.릫쮾쿠뮥뚨캻떫캴쿠뮥1.릫쮾뚨캻쿠뮥쟖랸뛔쫖,쫔춼쪹뺺헹1.쯹폐쯄훖뒫춳뺺헹폅쫆2.샻믱뗃뫏횱뷓헫뛔뛔쫖뒦폚늻샻뗘캻뚼놻쿻돽,쎿튻룶뺺헹헟퓚램슢뛏2.쫐뎡럖룮떼훂쎿튻킡늿2.릫쮾뒴퓬탂뗄뺺헹폅쫆,폃틔퓚쯄훖쯄훖뺺벼쇬폲뚼쫇욽뗈뗄3.뎬뛮샻죳뿉럖뷶폐튻룶뺺헹헟뺺벼쇬폲폐튻룶믲뛠룶뗄쇬폲쪹뺺헹뛔쫖2.릫쮾퓚볛룱짏뺺헹횱떽돖탸벸쓪3.죴튻킩킡뗄늿럖믲쇬폲뗄폅쫆맽쪱믲쿠뾹뫢쎻폐죋쓜믱뗃헽뎣샻죳캪횹랢짺붻뗼,릫쮾볤닉좡쿠뮥3.릫쮾쫔춼퓚튻룶믲뛠룶쇬폲샯놣돖뺺3.춨뎣,췪좫뺺헹퓚뗍쮮뫏ퟷ뗄닟싔쿞훆붻뗼믲훆횹헹쇬쿈욽뺺헹짏늻놻닉쓉,틲캪뺺뺺헹탐캪4.릫쮾퓚늻춬쇬폲뺺헹쪹뺺헹뛔쫖폅쫆헹풽죵,떼훂룼뛠믱좡샻죳4.뎤웚뗄뿉돖탸뺺헹폅쫆늻쿠맘,듓뛸뒴퓬탂뗄뺺헹폅쫆믺믡뫍샻죳쫇뿉쓜뗄,횻튪뺺헹5.뛌퓝폅쫆뫍뛌웚샻죳뿉틔믱좡,횱떽헟횮볤쿠뮥뫏ퟷ믲힢틢뷸죫뺺헹헟룏짏믲쫇틔닟싔쪤맽쟖죫헟짏듎뺺뇚생헹탐캪슢뛏릩늻펦쟳뗄쫐뎡쟩뿶뚯첬뺺헹췪좫뺺헹(떥룶뺺헹헟)(짙쫽뺺헹헟)(튻킩뺺헹헟)(뫜뛠뺺헹헟)뎬뛮샻죳돖탸샻죳훐뗈믲뗍샻죳쎻폐헽뎣샻죳쇏살풴:ꆰCopingwithhypercompetition:Utilizingthenew7SꆯsframeworkꆱAcadamyofManagementExecutive,뺺헹,놣뮤믲쟖쪴틑폐뗄닺욷믲뗘샭쫐뎡뗄뺺헹,믹폚닆뢻뫍뒴퓬룼짮닣닆뢻솪쏋뗄뺺헹,헢뻍쫇쯄듳뺺헹쇬폲ꆣ뎬뺺헹뮷뺳쿂,뺺헹헟뚯첬탐뚯뗄욵싊ꆢ탑쒿뛈뫍쟖쪴탔뗄볓뻧튻웰뒴퓬쇋튻훖돖뻃뗄늻컈뚨뫍뇤뮯뗄뮷뺳ꆣ닺욷짺쏼훜웚풽살풽뛌,탂벼쫵ꆢ욵랱늻뿉풤횪뗄틲쯘늻뛏쟖죫,웳튵훷맜뗄퓙뚨캻틔벰벤쇒뗄쫐뎡뇟뷧퓙뚨틥뗈뗈틲쯘늻뛏췾킲쫐뎡컈뚨탔ꆣퟜ횮,뮷뺳뇤뗃풽살풽늻좷뚨,풽살풽뚯첬탔,풽살풽뻟폐뛔뾹탔ꆣ틲듋,죏캪퓚뎬뺺헹뮷뺳훐,맽폚맘힢캬돖쿖폐뗄뺺헹폅쫆쫇훂쏼뗄,쿠랴,쯻죏캪릫쮾뗄햽싔쒿뇪펦룃쫇웆뮵쿖폐뗄폅쫆,돖탸뒴퓬돶탂뗄풴ꆢ쓜솦벰폅쫆ꆣ뚯첬뮷뺳훐웳튵뺺헹폅쫆뗄뫋탄컊쳢쫇뺺헹폅쫆벰웤풴좪뗄돖탸룼탂,룼뿬뗘춼1ꆡ쓜솦뫍뮷뺳뗄뚯첬욥엤엠퇸믲톰헒뿉틔돖탸룼탂뗄뺺헹폅쫆뗄풴좪ꆣ춬쪱평폚뺺헹폅쫆뗄돖탸쪱볤컊쳢,퓚웳튵뾪랢돶쒳훖뺺헹좫쟲뺺헹뫍뒴탂뺺헹뻟놸뗄뚯첬탔쫇뎬뺺헹닺짺폅쫆틔뫳,퓚웤놻뺺헹뛔쫖뗄탐뚯ퟮ훕웆뮵믲쟖쪴횮뗄훘튪풭틲ꆣ퓚뎬뺺헹뮷뺳쿂,돤돢ퟅ믹폚볛룱/훊솿잰,뮷뺳뗄뿬쯙뇤뮯뻍믡쪹룃쿮뺺헹폅쫆ퟔ뚯쪧좥킧뚨캻늻뛏볓뻧뗄뺺헹,뒴퓬탂뻷쟏뫍붨솢쿈랢폅쫆뗄솦ꆣ웳튵뇘탫놣돖룟뛈뗄쇩믮탔,틔탂뗄뺺헹폅쫆룼ꆪ82ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
탂믲쳦듺룃쿮뺺헹폅쫆ꆣ퓚헢훖뮷뺳훐,릫쮾횻폐늻쿖,헢킩쒿뇪쫇믹폚뛔뎤웚뗄뚯첬뺺헹붻뮥ퟷ폃뗄샭뛏랢햹폅쫆살풴,닅쓜놣돖헽뗄뺭볃샻죳(.뷢ꆣ(1)쟖쪴쿖ힴꆣ춨맽좷죏탂뗄믺믡룼뫃럾컱뿍뮧,Spero,1994)ꆣ룄뇤맦퓲,솬탸뫍춬쪱뗄뷸릥,듯떽쟖쪴쿖ힴꆣ헢킩릫쮾캪쇋쓜퓚늻춬뗄뺺벼쇬폲믱뗃쟖쪴쫐뎡쓜솦,탐뚯붫룄뇤뛔쫖볤샏뗄뺺헹랶쪽,헢탨튪웳튵뿬쯙뫍7Spis쫇릫쮾뇘탫헆컕뗄쓜솦(RajaramVeliyath&Eliz2웦쾮,럱퓲뺺헹뛔쫖믡틔춬튻쯙뛈랴믷;(2)뒴퓬뛌abethFitzgerald,2000)ꆣ폚뒫춳뗄7Spis뿲볜늻춬,탂퓝폅쫆ꆣ쟖쪴뒴퓬쇋뛌퓝폅쫆,룼뫃뗄맘폚맋뿍,벼뗄뿲볜붨솢퓚춨맽훆퓬쫐뎡믬싒,웆뮵뛔쫖뗄뺺헹폅쫵뫍풶뺰뗄횪쪶뛔웤쳡릩쇋횧돖ꆣ폅쫆살ퟔ폚맋뿍떼쫆,랢쿖뫍붨솢뛌웚뺺헹폅쫆헢퇹튻훖햽싔횮짏,뛸쿲뫍맍풱쫚좨,춬쪱쯼쏇뛌퓝듦퓚늢퓚벤쇒뗄뺺헹훐럇돖탸뺺헹폅쫆뫍좷놣욽뫢뗄뒫춳햽싔ꆣ쯼놻짨볆춨쫜떽쟖쪴;(3)믱뗃훷뚯ꆣ춨맽쎿룶뺺벼쇬폲뗄훷뚯맽튻쾵쇐훷뚯탐캪살캬돖뇤룯뚯솦,뛸럇릹붨릫쮾뷡탐캪,뒴퓬ퟅ탂뗄폅쫆,웆뮵뺺헹뛔쫖뗄폅쫆,릫쮾릹틔쫊뫏쓚늿믲떱뷱뗄췢늿뮷뺳ꆣ캪듋,RichardA.믱뗃쇋훷뚯ꆣ헢붫웈쪹뛔쫖풶샫욽뫢,쪹웤튻뛈뒦폚DpiAveni퓚엁쮹뾨뛻쳡돶뗄7Spis햽싔뗄믹뒡짏쳡돶쇋튻늻샻뗘캻ꆣ훷뚯헟ퟜ쫇쿈랢훆죋,뛸뛔쫖횻쓜놻웈믘훖탂7Sꆯs뿲볜살횸떼웳튵퓚뎬뺺헹뮷뺳훐뗄햽싔쒣펦;(4)캬돖뚯솦ꆣ튻쾵쇐뗄탐뚯쫇캪믱좡훷뚯뒴퓬쪽,쯻죏캪:평폚웳튵훆뚩뗄탂햽싔붫뫜뿬뗘틽웰뺺뚯솦,릫쮾돖탸랢햹탂뗄뺺헹폅쫆,듓뛸뿉늻뇘뗈떽헹뛔쫖뗄쒣럂폫놨뢴,쯹틔틲탂햽싔뛸떼훂뗄뺺헹폅뺺헹뛔쫖쟖쪴뻍틑뺭랢뚯쿂튻늨뗄폅쫆ꆣ뻙샽살쮵,쫆붫믡퓚늻뻃놻쿻즢ꆣ틲듋,웳튵횻폐늻뛏뗘춨맽룄떱쏀맺뗄훆퓬짌뮹퓚뛔훊솿쳡짽ퟶ탞늹릤ퟷ쪱,죕놾뇤뺺헹뗄ꆰ폎쾷ꆱ맦퓲살톰쟳탂뗄춻웆ꆣ쇭췢,쯻뮹뗄뎧짌헽퓚죡탔짏릹붨맘볼뗄뺺헹폅쫆ꆣ믮뚯뗄솬탸횸돶,웳튵펦룃쏜쟐맘힢뺺헹뛔쫖뗄햽싔틢춼,늢룦탔캬돖쇋뚯솦,헢뻍쫇퓚뎬뺺헹뮷뺳쿂돖탸뺺헹폅쫆쪾뺺헹뛔쫖웤붫튪닉좡뗄햽싔랴믷,틔뿬쯙뗘ꆢ돶웤뗄캨튻살풴(,1995)ꆣ죧맻쮵탂늻틢뗄햽싔뚨캻냑뛔쫖얪뫽춿ꆣ쯻뗄탂7Spis햽싔뿲볜7Spis쓜솦,캪쫊펦뮷뺳뇤뮯,춨맽믱좡쾵쇐뗄퓝쪱폅럖뇰쫇:룼룟뗄막뚫싺틢뛈(SuperiorStakeholderSat2쫆,뷸탐쫐뎡쟖쪴,죧탂7Spis놻폃살뮮럖캧죆쟖쪴쫐isfaction)ꆢ햽싔풤닢(StrategicSoothsaying)ꆢ쯙뛈뚨뎡뗄죽듳틲쯘:쟖쪴뗄풶뺰ꆢ쟖쪴뗄쓜솦ꆢ쟖쪴뗄닟캻(PositioningofSpeed)ꆢ돶웤늻틢뗄뚨캻(Position2싔(,1995),쓇쎴뚯첬쓜솦퓲쫇ingofSurprise)ꆢ룄뇤뺺헹맦퓲(ShiftingtheRulesof룼탂웳튵쓜솦뗄쓜솦,웤쒿뗄쫇퇐뺿웳튵죧뫎쪶뇰쫐Competition)ꆢ룦쪾햽싔틢춼(SignalingStrategicIn2뎡믺믡,뫏샭엤훃ꆢ훘릹웳튵뗄풴뫍쓜솦,틔쳡짽tent)ꆢ춬쪱뫍튻솬뒮뗄햽싔돶믷(SimultaneousandSe2웳튵뗄쫐뎡볛횵ꆣTeece,Pisano뫍Shuen쫗쿈쳡돶쇋quentialStrategicThrusts)ꆣS1튪쟳릫쮾뒴퓬튻훖퓝쪱뚯첬쓜솦뗄룅쓮ꆣTeece뗈붫뚯첬쓜솦뚨틥캪ꆰ헻뫏ꆢ탔쓜솦틔뇈뺺헹뛔쫖룼뫃뗘캪맋뿍럾컱,릫쮾쫓맋뿍릹붨뫍훘훃릫쮾쓚췢늿쓜솦,틔쫊펦뿬쯙뗄뮷뺳뇤뮯캪ퟮ훘튪뗄틲쯘ꆣ헢샯뗄맘볼쫇:좷뚨맋뿍뗄탨쟳,뗄쓜솦(ability)ꆱꆣ웤훐,ꆰ뚯첬ꆱ뗄몬틥쫇횸늻뛏룼짵훁쫇맋뿍놾짭쎻쟥돾뇭듯뗄탨쟳;랢쿖탂뗄캴놻럾탂ퟔ짭뗄쓜솦(competences)ꆢ릫쮾쓚췢늿뗄ퟩ횯벼컱뗄맋뿍;뒴퓬맋뿍놾살늻듦퓚탨쟳;퓚맋뿍탨쟳뇤쓜ꆢ풴뫍횰쓜탔쓜솦뷸탐쫊펦탔뗷헻ꆢ헻뫏ꆢ훘훃,뮯횮잰풤닢횮ꆣS2튪쟳릫쮾쓜뒴퓬늢뾴떽캴살뗄맋뿍쪹횮쓜룺짏뮷뺳늻뛏뇤뮯뗄탨튪ꆣ웳튵뗄뚯첬쓜솦늻탨쟳,늢뇈뺺헹뛔쫖룼뫃뗄싺ퟣ웤탨쟳,쓄엂뷶쫇퓝쓜춨맽쫐뎡싲싴믱뗃,뛸펦룃짮죫떽웳튵쓚늿뗄맽돌쪱뗄ꆣ헢킩좡뻶릫쮾풤닢캴살쟷쫆뗄쓜솦,뫋탄벼쫵(process)ꆢ풴ힴ뿶(position)ꆢ뫍슷뺶(path)훐좥랢햹뗄쓜솦,틔벰뻷쟏ꆣS3튪쟳릫쮾쓜릻냑컕믺믡,톰헒ꆣTeece뗈죋뛔ꆰ뚯첬쓜솦ꆱ뗄뚨틥잿뗷뗄솽룶훷랴믷뺺헹뛔쫖ꆣ쯙뛈뚨캻볓잿쇋릫쮾럾컱쿻럑헟뗄쓜튪랽쏦쫇:ꆰ뚯첬ꆱ횸뗄쫇룼탂뺺헹쓜솦뗄쓜솦,쒿뗄솦,톡퓱룼뫃뷸죫쫐뎡뗄쪱믺ꆣS4볓잿쇋릫쮾듲믷뛔쫇캪쇋폫뇤뮯훐뗄뺭펪뮷뺳놣돖튻훂,벴떱쪱볤탔튪쫖뗄쓜솦,쯼쓜퓚뛔쫖뷸탐랴믷쪱릹붨룼폅쫆뗄뗘캻ꆣ쟳뫜잿쪱,웳튵쓜릻뷸탐뿬쯙뒴탂ꆣ헢쫇틲캪벼쫵뒴쯼튪쟳릫쮾뻟폐ퟩ횯죡탔뫍뒴퓬솦,틲캪릫쮾횻폐퓚탂싊쿠떱룟,캴살뗄뺺헹뫍쫐뎡ힴ뿶룼쓑풤닢뗄풵맊ꆣ쯻쏇뗄탐캪췪좫늻쓜풤닢쪱닅쓜믱좡헦헽뚨캻쓜솦ꆣꆰ쓜솦ꆱ잿뗷뗄쫇캪쇋쫊펦뚯첬뮷뺳뗄튪쟳뛸뷸탐뗄헻S5냑컕헫뛔쿻럑헟뗄닺욷뫍럾컱뗄뇤뮯맦퓲쓜췾킲떽뫏ꆢ훘탂엤훃쓚췢늿벼쓜ꆢ풴ꆢ횰쓜뺺헹쓜솦뗈맽뺺헹뛔쫖,훁짙듯떽퓝쪱탔뗄췾킲ꆣS6퓋폃뿘훆쫐뎡돌훐햽싔맜샭뗄뫋탄ퟷ폃ꆣ캪쇋냚췑뇪ힼ쓜솦뗄뷻,뗘캻뗄햽싔틢춼뇭냗,폃틔뿘훆뛔쫖뗄탐뚯살춳훎쫐뚯첬쓜솦싛뛔ꆰ뷨폃ꆱ웳튵췢늿쓜솦뷸탐쇋퇐뺿ꆣ웳뎡ꆣ닺욷뗄랢늼뺭뎣웈쪹뺺헹뛔쫖훘탂뾼싇웤쫐뎡볆튵붫ퟔ짭뗄쓜솦폫췢늿뿉샻폃뗄쓜솦뷡뫏퓚튻웰뗄쓜뮮뫍닺욷짨볆ꆣS7춬쪱뫍솬탸뗄햽싔뷸릥쫇쏔믳뺺헹솦,쫇뚯첬쓜솦뗄훘튪ퟩ돉늿럖,폚쫇쓜솦뗄랶캧뇣헟뗄닟싔ꆣ삩햹떽웳튵폫웳튵횮볤뗄맘쾵짏살쇋ꆣ헢퇹,웳튵뿉뒫춳뗄7Spis놻죏캪쓜릻뒴퓬튻훖쫊펦ퟩ횯쓚늿룷틔퓋폃탩쓢ퟩ횯ꆢ햽싔솪쏋뗈ퟩ횯탎쪽릹붨웳튵췢늿랽쏦뗄뺲첬햽싔,뛸탂뗄7Spis닎폫쇋쯄룶맘볼쒿뇪쪵췸싧,듓뛸샻폃췢늿풴폫쓜솦뎬풽ퟔ짭쓜솦뗄슷뺶ꆪ83ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
틀삵탔ꆣ믲힢폚쓑틔뢴훆뗄쓚늿풴ꆢ쓜솦,뿉쓜믡즥쪧뺺퇝뮯뺭볃톧맘힢뺭볃맽돌훐뗄ꆰ뇤뮯ꆱ뛸늻쫇헹폅쫆ꆣ쿠랴,웳튵맽폚뿁쟳뛔캴살풴뫍쓜솦뗄춶ꆰ뻹뫢ꆱ,잿뗷쿖쪵뺭볃훐탅쾢뗄늻췪좫ꆢ늻좷뚨탔뫍,뿉쓜믡쏦쇙볈폐쓜솦좱쪧뗄럧쿕ꆣ듓헢튻뗣돶랢,죋쏇뗄폐쿞샭탔ꆣ죋쏦쇙폐쿞샭탔뗄풼쫸뫍횪쪶럖즢웳튵풴뫍쓜솦뗄엠폽뫍훘릹횻폐퓚웳튵쓚늿쓜솦뫍뮯뗄뮷뺳,평폚룶쳥뗄틬훊탔뫍횪쪶럖늼뗄닮틬탔벰췢늿뮷뺳뗄쿠뮥틀듦맘쾵훐,엠폽볈폐쓜솦벰릹붨뚯럇뻹뫢럖늼,죋뗄횪쪶뫍볆쯣쓜솦뗄쿞훆쪹죋늻뿉쓜첬쓜솦,쪹웳튵ퟟ돶평폚떱잰뗄풴ꆢ쓜솦폫펪퓬캴뾼싇쯹폐뗄틲쯘,컞램쫂잰헆컕ꆰ뿍맛ꆱ뗄뺭볃믮뚯살뺺헹폅쫆쯹탨풴ꆢ쓜솦뗄늻춬뗄솽쓑뺳뗘,닅쓜맦싉,듓뛸ퟶ돶ퟮ폅뻶닟ꆣ좫쟲뮯뗄뺺헹ꆢ탨쟳쮮욽쪹웳튵퓚폶떽늻뿉풤웚뗄쫂볾쪱뇜쏢ퟟ쿲ꆰ쓜솦쿝뗄늨뚯ꆢ맋뿍탨쟳뗄뇤뮯쯙뛈ꆢ맋뿍탨쟳뛠풪뮯벰늻?ꆱ,듓뛸쪹웳튵펮뗃돖탸뺺헹폅쫆ꆣ좷뚨탔ꆢ뺭볃훜웚뗄펰쿬ꆢ뺺헹잿뛈ꆢ쫐뎡놥뫍뛈ꆢ뮷뺳퓚늻뛏뇤뮯,웳튵쓜솦퓚늻뛏랢햹,펰쿬뺺탅쾢퓶뎤쯙싊ꆢ벼쫵붥뇤폫춻뇤뗈뚼돊쿖쇋컞램풤볻헹폅쫆뗄틲쯘튲퓚늻뛏뇤뮯ꆣ웳튵ퟷ캪튻룶쾵춳,폀뗄쳘헷,뎬뺺헹뮷뺳룼쫇헢훖뮷뺳뗄벯훐쳥쿖ꆣ헽쫇풶뷸탐ퟅ쓚췢뗄쓜솿ꆢ탅쾢뗈뗄붻뮻,죧쓜놣돖쓚췢평폚캴살뇤뗃췪좫늻뿉풤쇏,틲듋,웳튵퓚뇤뮯톸쯙뗄욽뫢,펪퓬쓜솦뫍뮷뺳쿠욥엤뗄믺훆,쓇쎴웳튵뗄뗄ꆢ뗝퓶뗄ꆢ늻솬탸뗄ꆢ럇쿟탔뗄쳘탔쫐뎡뮷뺳쿂,뺺헹폅쫆뗄믺훆뻍쓜뗃떽놣횤,웳튵뻍쓜돤싺믮솦,엠폽뛔뇤룯쓜벰쪱톸쯙ퟶ돶랴펦뗄쓜솦,뿬쯙쇩믮뗘붨솢웰믹폚쓜솦뗄뺺헹솦ꆣ쫊펦뗄쓜솦,폐킧킭뗷쓚ꆢ췢늿뇤뮯뗄뚯첬쓜솦,벴[닎뾼컄쿗]캪쇋폫뇤뮯뗄뮷뺳놣돖튻훂뛸룼탂쓜솦뗄쓜솦,닅쫇\[1\]DpiAveni,:Managingthe쪵쿖뒴퓬늢놣돖뺺헹폅쫆뗄풴좪ꆣ틲듋,뚯첬쓜솦늻DynamicsofStrategicManeuvering\[M\].NewYork:TheFree떫쫇뇤뮯뗄Press,1994.,뛸쟒쫇쯦ퟅ뮷뺳뗄뇤뮯뛸늻뛏룼탂뗄ꆣ뚯첬쓜솦맛쳥쿖쇋탅쾢쪱듺짌튵뮷뺳뗄뇤뮯볓뻧룸햽\[2\]DpiAveni,.,-competi2싔맜샭듸살뗄탂쮼뾼ꆣ뚯첬쓜솦냼삨톧쾰쓜솦,뷢뻶tiveRivalries-CompetinginHighlyDynamicEnvironments컊쳢뗄쓜솦\[M\].NewYork:TheFreePress,1995:1-2.,쳘뇰쫇랢쿖탂컊쳢,뷢뻶탂컊쳢뗄쓜솦,쫇릫쮾믽샛쿠맘탂벼쓜뫍횪쪶뗄쓜솦ꆣ릫쮾좱랦헢훖\[3\]:ACEO쓜솦viewsJapan\[J\].HarvardBusinessReview,1994,68(5):,붫컞램쫊펦탂뮷뺳뇤뮯(GiovanniDosi,2000)웳튵쓜솦뗄엠폽,폈웤쫇뎬뺺헹뮷뺳훐탂쓜솦뫍뚯첬쓜솦뗄엠폽,늻뷶뷶쫇쓚퓚뮯뗄,뛸쫇튪춨\[4\]\[J\].InternationalInstituteforAppliedSystemsAnaly2맽ꆰ쏾쯷맽돌ꆱ톰헒룼뫃뗄뷢듰,잿뗷뺭볃뻶닟맽돌sis,INTERIMREPORTIR,1997,(6).훐뗄ꆰ톧쾰ꆱꆣ췢늿뮷뺳뗄뢴퓓뛠뇤쳘헷튲듓쇭튻닠쏦\[5\]RjaramVeliyath&ElizabethFitzgeraldFirmCapabili2뿍맛횧돖웳튵쓜솦퓚ꆰ쫔듭ꆱ훐뗄뇟볊퇝뷸뗄쒣쪽ꆣties,BusinessStrategies,CustomerPreferences,andHypercom2웳튵쓜솦늻뷶탨튪춨맽쓚늿뮯믽샛,뛸쟒룼훘튪뗄쫇petitiveArenas:theSustainabilityofcompetitiveAdvantages쓚늿톧쪶ꆢꆰ컼쫕탔톧쪶ꆱ믲틽뷸탔톧쪶뗄폐믺뷡뫏,withImplicationsforFirmCompetitiveness\[J\].2000,10(1).튲뻍쫇쮵,쫇톧쾰뫍춨맽췢늿춾뺶ꆰ싲죫ꆱ뗄뷡맻,\[6\],GayrPisano,뿉볻쓜솦뗄랢햹놾짭뻍샫늻뾪웳튵쓚늿뫍췢늿뮷뺳ꆣCapabilitiesandStrategicManagement\[J\].StratgeicManage2웳튵믲뛠믲짙펵폐듓췢늿춾뺶컼쓉횪쪶(튻랽쏦쫇mentJournal,1997,(18):509-533.풴뫍쓜솦,쇭튻랽쏦쫇믺믡뫍탅쾢)뗄쳘쫢쓜솦ꆣ헢\[7\]DpiAveni,:Uti2훖ꆰ컼쫕탔톧쪶ꆱ듺뇭쇋웳튵쓚늿뫍췢늿풴폫쓜솦lizingthenew7SpisframeworkAcademyofManagementExecu2횮볤뻟폐뗄쟅솺ퟷ폃ꆣ웳튵죧맻뫶쫓뮷뺳뇤뮯tive\[J\],1995,19(3).,잿뗷[퓰죎뇠벭:뫺춤춤]ꆪ84ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
