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371H:2009/04/08M10:4U5ALMpage:25TTÛIHÜNEÝAÞTOßEIPàOXTáNPâIAOMãLRäAåæçèéêëìíîïðñòóô,õö÷øTFL IREANMNTD RDLYIRMEOCDTEINOVFESTTHMEENT NNDaaJettpiiioouannnrYtaamnlli e CCRJneeetuonnnosttnrrtfaargTiEllacUUslCIoEnnChnciivvoioEeeomnNrrusoicimtSsyiIcNsGInstituteofIndaisit∗yKeywords:Entrymode,Directinvestment,Export,LicensingJELclassi cation:F12,F23,L13,L24∗Correspondence:Jiunn-RongChiou,DepartmentofEconomics,NationalCentralUniversity,Chungli320,:(03);Fax:(03)422-2876;E-mail:jrchiou@
371H:2009/04/0810:45AMpage:26
Aù_37:1(2009)ccBSTRACTWhenatechnology-superiormultinationalfirmintendstoenteranewmarket,threepossibleentrytypes,export,directinvestment,andlicensing,,’-tiationisrelativelysmall,,thedirectinvestmentstrategymayswitchtothelicensingonewithalargertariff,’
