Spam and Marketing
The Marketing Process
2
3
Spam doesn’t only work on stupid people…
..anyone can fall for it!
Source: Rohit Bhargava’s Influential Marketing Blog
Two Types of Spams
4
Type 1: Idiotic Spam
5
Who falls for it = Idiots
Type 1: Idiotic Spam
6
Who falls for it = Idiots
Type 1: Idiotic Spam
7
Who falls for it = Idiots
Idiotic Spam & the Marketing
Process
8
Type 2: Content Spam
7 - 9
9
Who falls for it = All of us
How Content Spam Works
10
How Content Spam Works
11
How Content Spam Works
12
How Content Spam Works
13
How Content Spam Works
14
How Content Spam Works
15
Content Spam & the Marketing
Process
16
Disclaimer
These slides have been compiled from multiple, non-credited
sources, in order to teach an introductory course in
Marketing Management at McGill University during Fall 2010.
These slides are free. Permission for non-profit academic
use is granted. Copyright is retained by the original content
creators.
