PAGE 25
5 20
(Westinghouse) Grundig,
50%~70% 1
A New Deal for Durables
1.
(%) 70
60
50
40
30
20
10
0
2000 2004
:
TraQline
BCG
Sears Lowe’s The
Home Depot
Wal-Mart The Home
Depot Lowe’s
Wal-Mart Best Buy
Circuit City
PAGE 26
50% 90%
•
•
(Dyson)
•
LG (Samsung)
LG
5
2.
100
80
60
40
20
0
2000 2004
%
2000~2004
100
80
60
40
20
0
2000 2004
%
2000~2004
:
TraQline
BCG
PAGE 27
LG
2
3.
The Home Depot
100
80
60
40
20
0
(%)
2000 2004
100
80
60
40
20
0
(%)
2000 2004
Ryobi / Ridgid
:
TraQline
BCG
The Home Depot
2000 %
2004 %
PAGE 28
3
4 Kenmore Craftsman
DieHard Sear’s The Home Depot Ryobi Ridgid (Wal-Mart) GE
(GE Small Appliances)
Staples Office Depot Lowe’s The Home Depot Best Buy
(Dell)
Sears
4.
2004
100
80
60
40
20
0
2004
100
80
60
40
20
0
:
TraQline
BCG
PAGE 29
50% DVD
300 29
Hoover Eureka
Hoover Eureka
80%
2%~5%
•
•
•
•
•
•
•
•
•
•
John Bogert
Joe Manget
Stefan Rasch
John Bogert Joe Manget Stefan Rasch
