싃ꆡ폎ꆡ톧ꆡ뾯ꆡTOURISMTRIBUNE뗚24뻭ꆡ2009쓪뗚2웚ꆡ퓂뾯ꆡ싃폎쒿뗄뗘탎쿳ꆢ뚨캻벰욷없뮯:룅쓮뇦컶폫맘쾵쒣탍룟ꆡ뺲(붭컷닆뺭듳톧싃폎톧풺,붭컷쓏닽300013)[햪ꆡ튪]쒿뗄뗘탎쿳ꆢ쒿뗄뗘뚨캻뫍쒿뗄뗘욷없뮯쫇쒿뗄뗘볈쿠뮥쟸뇰,틔룷ퟔ뗄랽쪽펰쿬쒿뗄뗘펪쿺뗄ퟮ훕펪쿺퇐뺿쇬폲3룶럇뎣훘튪뗄룅쓮,쯼쏇볈쿠뮥쟸뇰폖쿠뮥킧맻,폖쿠뮥솪쾵,릲춬듙돉쒿뗄뗘펪쿺쪵볹뗄쮳샻솪쾵,춨맽튻뚨뗄싟벭솴쳵퓚쒿뗄뗘펪쿺쪵볹훐랢믓룷ퟔ뗄뾪햹ꆣ듓샭싛짏돎쟥헢3룶룅쓮,늢뾼달쯼쏇횮볤ퟷ폃ꆣ듓샭싛짏첽쳖죽헟횮볤뗄맘쾵뛔폚쒿뗄뗘펪쿺쪵볹뗄쮳샻뾪햹틢틥훘듳ꆣ놾컄뛔헢3룶룅쓮벰웤쿠뮥솪쾵뷸뗄쓚퓚맘쾵뛔폚쒿뗄뗘펪쿺쪵볹릤ퟷ뗄쮳샻뾪햹뻟탐쇋쿪쾸럖컶,죏캪폐럇뎣쿖쪵뗄횸떼틢틥ꆣ좻뛸,듓쒿잰뗄퇐뺿ힴ뿶3헟ퟷ폃뗄랢믓펦ퟱ톭ꆰ쒿뗄뗘뚨캻ꆪ쒿뗄뗘욷없뮯ꆪ쒿뗄뗘탎쿳ꆱ헢퇹튻훖싟벭솴쳵,늢릹붨쇋살뾴,톧헟쏇뛔죽헟룅쓮뗄뷧뚨짐캴듯돉튻훂,뛔쯼3헟횮볤뗄맘쾵쒣탍ꆣ쏇횮볤쿠뮥맘쾵뗄죏쪶틠쿠떱쒣뫽,폐뗄짵훁뛔쯼쏇늻볓쟸뇰뮥뮻쪹폃[1][맘볼듊]쒿뗄뗘탎쿳;쒿뗄뗘뚨캻;쒿뗄뗘욷없뮯;쒿뗄뗘펪ꆣ쮼쿫죏쪶뗄늻ퟣ컞틉믡뛔쿺쪵볹믮뚯닺짺쿻벫펰쿬ꆣ틲듋,놾컄퓚뷨본잰죋퇐[훐춼럖샠뫅]F59뺿돉맻뗄믹뒡짏,뷡뫏싃폎쒿뗄뗘펪쿺쪵볹,듓샭싛[컄쿗뇪쪶싫]A짏닻쏷쒿뗄뗘탎쿳ꆢ뚨캻벰욷없뮯뗄룅쓮,웊컶죽헟[컄헂뇠뫅]1002-5006(2009)02-0025-05횮볤뗄쓚퓚싟벭맘솪늢릹붨웤맘쾵쒣탍ꆣ2ꆡ룅쓮뇦컶1ꆡ틽퇔211ꆡ쒿뗄뗘탎쿳쯦ퟅ싃폎튵뗄돖탸뿬쯙랢햹뫍뺭볃좫쟲뮯,쫀ퟔ20쫀볍70쓪듺틔살,쒿뗄뗘탎쿳틑돉캪좫뷧랶캧쓚쒿뗄뗘횮볤뗄뺺헹죕쟷벤쇒ꆣퟷ캪쒿뗄뗘쟲싃폎퇐뺿쇬폲훐ퟮ죈쏅뗄톡쳢횮튻ꆣ퓚컒맺,폐맜샭뗄훘튪릤뻟,쫐뎡펪쿺틑돉캪훚뛠쒿뗄뗘믱좡맘쒿뗄뗘탎쿳컊쳢뗄첽쳖훁짙틑폐10뛠쓪뗄샺뺺헹폅쫆뗄튻훖샻웷,펪쿺훆쪤붫쪹쒿뗄뗘퓚캴살쪷[2]ꆣ뺡맜죧듋,죋쏇뛔헢튻룅쓮뗄뚨틥늢캴듯돉뗄뺺헹룱뻖훐뻓폚훷떼뗘캻ꆣ쯦횮뛸살뗄쫇죋쏇뛔튻훂,뛔쯼뗄쪹폃튲뛠폐닮틬ꆣ폐톧헟퓸뛔1975ꆪ쒿뗄뗘펪쿺헢튻뿎쳢뗄맘힢뫍훘쫓,폈웤쫇20쫀볍1990쓪볤뗄15쿮쿠맘퇐뺿뷸탐쇋믘맋,늢횸돶:듳90쓪듺틔살,돶쿖쇋듳솿틔ꆰ쒿뗄뗘펪쿺(destination뛠쫽쒿뗄뗘탎쿳뗄뚨틥뚼뫜쒣뫽,죧ꆰ뛔튻룶뗘랽뗄marketing)ꆱ캪훷쳢뗄퇐뺿돉맻ꋙꆣ떱잰,쒿뗄뗘펪쿺펡쿳ꆱꆰꆢ뛔튻룶뗘쟸뗄룐횪ꆱ뗈[3]ꆣ듋췢,폐톧헟랢틑뷸죫욷없뮯쪱듺,쒿뗄뗘욷없뮯헢튻룅쓮퓚룷훖쿖:죋쏇뛔헢튻쫵폯폐뛠훖폃램,폐뗄폃폚횸쿻럑헟뎡뫏욵랱돶쿖,폫쒿뗄뗘탎쿳ꆢ쒿뗄뗘뚨캻튻웰돉캪룶죋뛔싃폎쒿뗄뗘돖폐뗄룐횪,폐뗄폃폚횸쿻럑헟쒿뗄뗘펪쿺퇐뺿쇬폲3룶놸쫜맘힢뗄뮰쳢ꆣ좺쳥뛔싃폎쒿뗄뗘돖폐뗄뾴램,폐뗄퓲폃폚횸쒿뗄믹폚쒿뗄뗘펪쿺뗄헻쳥맽돌짳쫓,헢죽헟횮볤ꋙퟷ헟퓸틔ꆰdestinationmarketingꆱ캪볬쯷듊퓚HTC쫽뻝뿢(벴[쫕룥죕웚]2008-06-10;[탞뚩죕웚]2008-12-24Hospitality&TourismComplete쫽뻝뿢,룃쫽뻝뿢쫕슼쇋싃폎ꆢ뻆뗪ꆢ믡햹벰닍틻맜샭쿠맘쇬폲횮톧쫵퇐뺿벰닺뺭탂컅퇐뺿쇏,쫕슼쓪쿞[ퟷ헟볲뷩]룟뺲(1981-),얮,뫓쓏쓏퇴죋,붭컷닆뺭듳톧싃폎톧풺붲쪦,맜샭톧늩쪿,퇐뺿랽쿲캪싃폎믹뒡샭싛ꆢ싃폎쫐뿉믘쯝훁1965쓪,틠쫕슼폢100훖돶냦욷뗄좫컄)훐뷸탐컄쿗볬쯷,릲뗃떽뇪쳢훐몬폐헢튻볬쯷듊뗄컄헂69욪,돽랢뇭폚20쫀볍80쓪뎡펪쿺폫싃폎탅쾢맜샭ꆣ듺쒩뗄솽욪췢,웤폠67욪뻹랢뇭폚1990쓪벰1990쓪틔뫳ꆣꆡ25
ꆡ뗚24뻭ꆡ2009쓪뗚2웚ꆡ퓂뾯ꆡ싃ꆡ폎ꆡ톧ꆡ뾯ꆡTOURISMTRIBUNE뗘펪쿺ퟩ횯췆돶뗄쒿뗄뗘탎쿳[4]ꆣ헟횮볤쯤좻쏜쟐쿠맘,떫좴늻쫇튻믘쫂쟩ꆣꆭꆭ좷퓚훚뛠뚨틥훐,뾵웕뛙(Crompton)쳡돶뗄뚨틥쟐뗘붲,쯹캽뚨캻뻍쫇웳튵벰웤닺욷퓚쿻럑헟탄쒿쫇쒿잰놻틽폃뷏뛠뗄:ꆰ탎쿳쫇튻룶죋뛔쒿뗄뗘탅훐뗄탎쿳뚨캻ꆱ[10]ꆣ쯤좻헢튻싛쫶쫇헫뛔싃폎웳튵쓮ꆢ쿫램뫍펡쿳뗄ퟜ뫍ꆱ[5]ꆣ룃뚨틥닠훘듓쿻럑헟훷쫐뎡펪쿺훐뗄뚨캻릤ퟷ,떫춬퇹쫊폃폚싃폎쒿뗄뗘맛죏횪뷇뛈뷢쫍쒿뗄뗘탎쿳,뛸쿖쪵쟩뿶퓲뇭쏷,죋뚨캻ꆣ퓚떱뷱쫀뷧짏쿭폐ꆰ쒿뗄뗘늩쪿ꆱ(Dr.쏇뛔쒳쒿뗄뗘뗄펡쿳돽쫜떽뺭샺ꆢ탔룱뗈훷맛틲쯘Destination)횮퇅뫅뗄훸쏻톧헟웕싥룱(Plog)믽웤30뗄펰쿬췢,뮹튪믹폚룃뗘뗄뿍맛ힴ뿶ꆣ틲듋,쯼틽웰폠쓪뗄듓튵뺭퇩,붫쒿뗄뗘뚨캻뷧뚨캪ꆰ:좷뚨쒳튻쇋탭뛠퇐뺿헟뗄훊틉ꆣ쯻쏇죏캪쒿뗄뗘탎쿳펦냼삨닺욷믲럾컱뗄훘튪욷훊,듓뛸쓜릻틔폐틢틥뗄랽쪽훷뿍맛솽룶닠쏦,늢쳡돶쇋랢짤탔탎쿳(projected쿲쿻럑헟햹쿖웤폐뇰폚뺺헹닺욷믲럾컱뗄쳘즫ꆣ볲image)폫뷓쫜탔탎쿳(receivedim[6]age)ꆢ짨볆탔탎쿳떥뗘붲뻍쫇,뛔폚쓣쯹쳡릩뗄룷훖샻틦,쓣뗄쒿뇪쫐[7](designativeimage)폫움볛탔탎쿳(evaluativeimage)뎡ퟮ펦샎볇뗄쫇쓄킩욷훊ꆱ[11]ꆣ룃뚨틥뷏캪뺫뇙뗘솽ퟩ룅쓮폃폚듓릩룸뫍탨쟳솽룶뷇뛈뷧뚨쒿뗄뗘탎횸돶쇋쒿뗄뗘뚨캻뗄쒿뗄,벴좷뚨뛔쒿뇪쫐뎡뛸퇔쿳ꆣ웤훐,랢짤탔탎쿳쫇싃폎뗘뛔놾짭뗄룷훖튪쯘쫴폚쒳훖뛀쳘샻틦뗄쒿뗄뗘훘튪욷훊ꆣ풴뷸탐헻뫏쳡솶ꆢ폐톡퓱탔뗘뛔싃폎헟뷸탐뒫능평듋뿉틔뗃돶:쒿뗄뗘뚨캻쫇쒿뗄뗘퓚싃폎쿻뗄듺뇭탔탎쿳;뷓쫜탔탎쿳쫇싃폎헟춨맽룷훖뒫능럑헟탄쒿훐뗄탎쿳뚨캻,쯼훷튪쫇헫뛔쒿뇪쫐뎡뗄쎽뷩믲쪵뗘뺭샺쯹탎돉뗄탎쿳,쫇뛔싃폎뗘뿍맛쿖탄샭좷뚨뛔웤뛸퇔뿉쳡릩쒳훖뛀쳘샻틦뗄쒿뗄뗘훘쪵뗄훷맛랴펳ꆣ짨볆탔탎쿳뫍움볛탔탎쿳쪵훊짏쫇튪욷훊,웤쪵훊쫇쒿뗄뗘뛔뿉틔쳡릩룸싃폎헟뗄뛀헢솽룶룅쓮뗄쇭튻훖뇭쫶ꆣ랢짤탔탎쿳뫍짨볆탔탎쳘샻틦쯹ퟷ뗄돂쫶ꆣ샽죧,1997쓪훐맺믖뢴뛔쿣룛쿳뚼쫇횸쒿뗄뗘쯹탻뒫뗄ퟔ컒탎쿳,벴쒿뗄뗘펪쿺뗄훷좨횮뫳,쿣룛붫웤돇쫐뚨캻캪ꆰ짺믮횮돇ꆱ,틢퓚헟웚췻탎돉뗄쒿뗄뗘탎쿳,뷓쫜탔탎쿳뫍움볛탔탎쿲폎뿍뒫듯ꆰ쿣룛ퟷ캪쒿뗄뗘돤싺믮솦ꆢ쇮죋헱럜ꆢ쿳퓲쫇횸쿻럑헟쯹돖폐뗄뛔쒿뗄뗘뗄룐횪탎쿳ꆣ듌벤,폫쫀뷧짏웤쯻죎뫎돇쫐쿠뇈,쯼뿉틔쪹폎뿍좫평듋늻쓑뾴돶,쒿뗄뗘탎쿳뗄폃램뛠훖뛠퇹,뫜쳬24킡쪱룐쫜떽믮솦ꆢ헱럜뫍듌벤ꆱ헢튻탅쾢ꆣ떱쓑폃떥튻뗄뚨틥살뇭쫶ꆣ뾼싇떽쯼퓚쒿뗄뗘펪쿺맽좻,쒿뗄뗘뚨캻늢늻쫇튻샍폀틝뗄,쯦ퟅ뮷뺳뗄뇤돌훐쯹웰뗄ퟷ폃,놾컄죏캪펦듓틔쿂솽룶닣쏦샭뷢뮯,쒿뗄뗘탨튪뛔ퟔ벺뷸탐훘탂뚨캻,뛸쟒벸뫵쯹폐헢튻룅쓮:뗚튻룶닣쏦믹폚릩룸뷇뛈,훷튪쫇횸쒿뗄뗄쒿뗄뗘뚼믡쏦쇙헢튻컊쳢ꆣ뗘쯹탻뒫뗄ퟔ컒탎쿳,헢쫇쒿뗄뗘펪쿺헟쯹웚췻뗄213ꆡ쒿뗄뗘욷없뮯샭쿫뮯탎쿳,죧몼훝틢폻쯜퓬뗄ꆰ뚫랽택쿐횮뚼ꆱ탎퓚튻냣쫐뎡펪쿺퇐뺿쇬폲,났뿋(Aaker)뗄ꆰ욷쿳,듳솬쫔춼쯜퓬뗄ꆰ샋싾횮뚼ꆱ탎쿳;뗚뛾룶닣쏦믹없뮯ꆱ뚨틥쫇ퟮ맣캪뷓쫜뗄[12]ꆣ뻟쳥떽싃폎퇐뺿쇬폚탨쟳뷇뛈,횸쿻럑헟쯹돖폐뗄룐횪탎쿳,벴쿻럑헟폲,죋쏇뛔쒿뗄뗘욷없뮯룅쓮뗄죏쪶뺭샺쇋튻룶평뛔쒿뗄뗘탅쓮ꆢ쿫램뫍펡쿳뗄ퟜ뫍ꆣ헢솽훖탎쿳뿉잳죫짮뗄맽돌ꆣ퓚퇐뺿퓧웚,죋쏇뛔웤죏쪶럇뎣쒣쓜튻훂,튲뿉쓜듦퓚놳샫ꆣ뫽ꆣ틔ꆶJournalofVacationMarketingꆷ1999쓪쏅ퟩ212ꆡ쒿뗄뗘뚨캻횯뗄틔ꆰ쒿뗄뗘욷없뮯ꆱ캪훷쳢뗄첽쳖캪샽,웤훐튻뚨캻샭싛쫇평쏀맺훸쏻펪쿺볒났뛻ꆤ샯쮹폫욪컄헂붫웤뚨틥캪ꆰ싃폎헟쯹돖폐뗄쒿뗄뗘탎쿳틔뷜뿋ꆤ쳘샍쳘(Ries,Trout)폚20쫀볍60쓪듺쒩쳡돶뗄ꋙ벰싃폎헟폫쒿뗄뗘탎쿳횮볤뗄맘쾵ꆱ[13];퓚쇭튻욪ꆰ,뚨캻쫇횸튪헫뛔잱퓚맋뿍뗄탄샭닉좡탐뚯,컄헂훐,믴뛻(Hall)틽폃쇋튻냣쫐뎡펪쿺틢틥짏뗄벴튪붫닺욷퓚잱퓚맋뿍뗄탄쒿훐좷뚨튻룶쫊떱뗄캻훃ꆱ[8]ꆣ뻟쳥떽쒿뗄뗘뚨캻,쯤좻폐퇐뺿헟붫웤뷧뚨욷없뚨틥[14],좴쎻폐뛔쒿뗄뗘욷없뮯뷸탐뷧뚨;쇭캪튻룶퓚잱퓚싃폎헟탄쒿훐붨솢폫훚늻춬뗘캻뗄맽췢솽욪컄헂횻룸돶쇋튻냣쫐뎡펪쿺틢틥짏뗄욷없뮯룅쓮[15,16]돌;뮹폐튻욪컄헂듓쪵튵뷧죋쪿뗄쫓뷇쏨쫶[9],떫ퟜ쳥뛸퇔,틑폐퇐뺿뛔헢튻룅쓮뗄뷧뚨뷏짙,헢떼훂죋쏇퓚뺿뺹쫇뛔쫐뎡뚨캻뮹쫇뛔탎쿳뗄쇋컷냄듳샻퇇붨솢욷없뗄맽돌,떫쎻폐쏷좷쒿뗄뗘뚨캻헢튻컊쳢짏듦퓚훮뛠쏔믳ꆣ뛔룃컊쳢뗄죏쪶뿉욷없뮯뗄뚨틥[17]ꆣ틔뷨본맺쓚훸쏻톧헟샮쳬풪뛔싃폎웳튵쫐뎡펪쿺훐뚨캻룅쓮뗄쿠맘뷢쫍,쯻죏캪ꆰ:퓚싃폎웳튵펪쿺릤ꋙ1969쓪6퓂,샯쮹뫍쳘샍쳘퓚쏀맺ꆶ닺튵탐쿺퓓횾ꆷ짏랢뇭쇋튻욪쳢캪ꆶ뚨캻쫇죋쏇퓚뷱죕쒣럂훷틥쫐뎡쯹췦뗄뺺주ꆷ뗄컄헂,ퟷ훐,좷뚨뚨캻뗄뾼싇랢짺폚쒿뇪쫐뎡톡뚨횮뫳,솽쫗듎쳡돶ꆰ뚨캻ꆱ뗄룅쓮ꆣꆡ26
싃ꆡ폎ꆡ톧ꆡ뾯ꆡTOURISMTRIBUNE뗚24뻭ꆡ2009쓪뗚2웚ꆡ퓂뾯ꆡ뷼쓪살,풽살풽뛠뗄톧헟뾪쪼맘힢쒿뗄뗘욷없쒿뗄뗘쪵탐뫎훖뚨캻햽싔,웤횱뷓쒿뗄뚼퓚폚춨맽뮯컊쳢ꆣ쯦ퟅ쿠맘퇐뺿뗄짮죫,죋쏇뛔헢튻룅쓮뗄쪵쿖쒿뗄뗘ퟔ컒탎쿳폫쿻럑헟룐횪탎쿳횮볤뗄웵뫏죏횪폐쇋뷸튻늽쳡룟ꆣ웤훐횵뗃튻쳡뗄쫇늼삳뛷뗈살캪ퟔ벺쯜퓬쒳튻탂뗄탎쿳,믲헟좥잿뮯ퟔ벺퓚쒿죋(Blainetal.)뗄퇐뺿,쯻쏇쳡돶ꆰ쒿뗄뗘욷없뮯쫇뇪쫐뎡탄쒿훐틑좻쫷솢웰살뗄쒳튻헽쏦탎쿳[2]ꆣ튲튻쾵쇐쫐뎡펪쿺믮뚯,뻟폐4룶랽쏦뗄훷튪쒿뇪:뻍쫇쮵,쒿뗄뗘뚨캻횼퓚럾컱폚쒿뗄뗘탎쿳뗄쯜퓬(1)횧돖뒴퓬횼퓚쪶뇰늢쪹쒿뗄뗘닮틬뮯뗄쏻돆ꆢ럻폫쳡짽ꆣ뫅ꆢ뇪쪶ꆢ컄ퟖ믲춼탎뇪횾뗈;(2)튻훂뗘뒫듯뛔폫쒿웤듎,쒿뗄뗘탎쿳폫욷없뮯횮볤뗄솪쾵ꆣ듓틑뗄뗘뛀쳘쿠솬뗄ꆢ횵뗃볇틤뗄싃폎쳥퇩뗄웚췻;(3)폐퇐뺿살뾴,튻훖훘튪뗄쟷쫆쫇붫쒿뗄뗘탎쿳훃폚릮만뫍잿뮯싃폎헟폫쒿뗄뗘횮볤뗄쟩룐솪쾵;(4)붵쒿뗄뗘욷없뮯헢튻듳뗄놳뺰횮쿂,냑솽헟뷡뫏웰살뗍쿻럑헟뗄쯑톰돉놾뫍룐횪럧쿕ꆣ헢킩믮뚯횼퓚릲퇐뺿ꆣ튻킩퇐뺿헟횸돶,쒿뗄뗘욷없뮯믮뚯쓜릻뒴춬뒴퓬돶쓜릻뛔쿻럑헟쒿뗄뗘톡퓱탐캪닺짺믽벫펰퓬돶뛔싃폎헟쒿뗄뗘톡퓱탐캪닺짺믽벫펰쿬뗄쒿뗄쿬뗄쒿뗄뗘탎쿳ꆱ[18]ꆣ헢튻뚨틥죚뫏쇋쒿뗄뗘탎쿳뗘탎쿳[18];튲폐퇐뺿헟죏캪쒿뗄뗘욷없뗄몭틥듳폚뗈튪쯘,죏캪쒿뗄뗘욷없뮯쪵훊짏쫇튻쾵쇐쫐뎡펪쒿뗄뗘탎쿳[19],쒿뗄뗘탎쿳쯜퓬쯤늻뗈폚쒿뗄뗘욷쿺믮뚯,웤ퟮ훕쒿뗄퓚폚쯜퓬믽벫뗄쒿뗄뗘탎쿳ꆣ없뮯,떫쯼쫇쒿뗄뗘욷없뮯뗄뫋탄[20]ꆣ쫀뷧짏훚뛠헢퓚뫜듳돌뛈짏폫쒿뗄뗘욷없뮯쪵볹쿠컇뫏,쫇쒿쒿뗄뗘욷없뮯뗄돉릦낸샽튲뇭쏷,쒿뗄뗘탎쿳쫇쒿잰캪횹뷏캪쳹쟐뗄뚨틥ꆣ뗄뗘욷없뮯뗄훕벫횸쿲ꆣ쒿뗄뗘욷없뮯릤ퟷ뗄훷튪3ꆡ싃폎쒿뗄뗘탎쿳ꆢ뚨캻벰욷없뮯맘쾵쒣탍뗄릹붨쒿뇪횮튻뻍쫇튪춨맽튻쾵쇐펪쿺믮뚯뗄뾪햹뺡솿쯵놾컄맘폚죽헟뗄맘쾵쒣탍쫇퓚ퟛ뫏짳쫓쒿뗄뗘킡쒿뗄뗘ퟔ컒탎쿳폫룐횪탎쿳횮볤뗄닮뻠,쪹쒿뗄펪쿺헻쳥맽돌뗄믹뒡짏쳡돶살뗄ꆣ평잰컄뿉틔뾴뗘샭쿫뗄ퟔ컒탎쿳돉캪웤퓚쿻럑헟탄쒿훐뗄쪵볊룐돶,쒿뗄뗘탎쿳ꆢ뚨캻폫욷없뮯쫇3룶늻춬뗄룅쓮,횪탎쿳,듓뛸쯜퓬믲잿뮯믽벫ꆢ헽쏦뗄쒿뗄뗘탎쿳ꆣ죽헟뗄닮틬뻶뚨쇋쯼쏇퓚쒿뗄뗘펪쿺쪵볊퓋ퟷ맽돌ퟮ뫳,쒿뗄뗘뚨캻폫욷없뮯횮볤뗄솪쾵ꆣ웕싥훐쯹랢믓ퟷ폃뗄쳘쫢탔ꆣ떫춬쪱,컞싛쫇쒿뗄뗘탎룱(Plog)뛔솽헟횮볤뗄맘쾵뷸탐쇋샭싛ퟜ뷡[11]ꆣ쯻쿳쫷솢ꆢ쒿뗄뗘뚨캻뮹쫇쒿뗄뗘욷없뮯뗄쪵쪩,ퟮ훕죏캪쯤좻죋쏇뺭뎣붫쒿뗄뗘뚨캻폫쒿뗄뗘욷없뮯뮥쒿뗄뚼쫇튪쪵쿖쒿뗄뗘볈뚨뗄ꆢ릲춬뗄펪쿺쒿뇪ꆣ뮻쪹폃,떫솽헟늢늻쿠춬ꆣ뚨캻쫇헒돶닺욷믲럾컱틲듋,죽헟횮볤뇘뚨듦퓚쒳훖싟벭맘솪,늢춨맽웤ퟮ쯹쳡릩뗄샻틦훐ퟮ횵뗃쒿뇪쫐뎡볇틤뗄뚫컷,욷없훕럾컱폚쒿뗄뗘펪쿺쒿뇪ꆣ쿂쏦붫춨맽뛔죽헟횮볤뮯퓲쫇붫쒳훖뇪쪶믲뛌폯펦폃폚뚨캻룅쓮,틔뿬쯙ꆢ쿠뮥솪쾵뗄럖컶살뾼달웤싟벭맘솪,늢틔듋캪믹뒡,볲뷠뗘뒫듯뚨캻뗄쪵훊,쪹뚨캻맽돌훐쳡돶뗄뛀쳘릹붨죽헟횮볤뗄맘쾵쒣탍ꆣ샻틦돂쫶틗폚샭뷢뫍볇틤;뚨캻폫욷없뮯럖뇰쫇ꆰ훆311ꆡ쒿뗄뗘탎쿳ꆢ뚨캻폫욷없뮯횮볤뗄쿠뮥솪쾵퓬욽뫢뗄솽뛋ꆱ,솽헟뮥캪늹돤ꆣ뿆톧ꆢ뫏샭뗄쒿뗄쒿뗄뗘탎쿳ꆢ뚨캻폫욷없뮯뚼솥쫴폚쒿뗄뗘펪뗘뚨캻캪쒿뗄뗘욷없뮯믮뚯뗄돉릦뾪햹뗬뚨쇋햽싔쿺믮뚯랶돫,쯼쏇솽솽쿠맘,죽헟횮볤뗄싟벭맘솪헽믹뒡,뛸뫃뗄욷없뮯믮뚯퓲폐훺폚탎돉쒿뗄뗘쪶뇰,쫇믹폚쯼쏇뗄헢훖쿠뮥솪쾵ꆣ듓뛸폐훺폚뮽탑쿻럑헟탄쒿훐뛔쒿뗄뗘믹놾욷훊벰쫗쿈,쒿뗄뗘뚨캻폫탎쿳횮볤뗄솪쾵ꆣ듓솽룶쫐뎡뗘캻뗄펡쿳,쎻폐뫃뗄욷없뮯믮뚯,벴쪹쫇ퟮ뫃룅쓮뗄뚨틥살뾴,쒿뗄뗘뚨캻쪵훊짏쫇뛔ퟔ컒탎쿳뗄뚨캻햽싔튲믡쪧냜ꆣ듋췢,쯻뮹틔ퟔ벺쟗짭닎폫뗄뚨캻ꆣ춨맽헢튻릤ퟷ,쒿뗄뗘펪쿺ퟩ횯쏷좷쒿뗄뗄뛠룶쒿뗄뗘훘탂뚨캻쿮쒿(죧죰쪿ꆢ쿣룛ꆢ쯾쾣쳡뗘뗄샭쿫탎쿳,늢틔듋캪쒿뇪좥쯜퓬쒿뗄뗘탎쿳ꆣ떺뗈)캪샽,듓쪵볹뷇뛈햹쪾쇋헢훖맛뗣퓚쒿뗄뗘펪듓쒿뗄뗘펪쿺쪵볹살뾴,탭뛠쒿뗄뗘퓚탎쿳맜샭릤쿺쪵볹훐뗄쪵폃탔ꆣ웕싥룱뇈뷏쟥컺뗘쮵쏷쇋쒿뗄ퟷ훐믡폶떽튻킩컊쳢ꆣ샽죧,튻킩쒿뗄뗘쯹탻뒫뗄뗘뚨캻폫욷없뮯횮볤뗄맘쾵,웤맛뗣튲뗃떽쇋훚뛠ퟔ컒탎쿳폫쿻럑헟쯹돖폐뗄룐횪탎쿳횮볤듦퓚뫜듳퇐뺿헟뗄죏춬[21]ꆣ룅삨뛸퇔,쒿뗄뗘뚨캻쫇쒿뗄뗘닮틬,쏦쇙ꆰ탎쿳놳샫ꆱ컊쳢;튻킩쒿뗄뗘퓚쿻럑헟탄욷없뮯뇘탨뗄잰ퟠ늽훨,쒿뗄뗘욷없뮯퓲쫇쒿뗄뗘쒿훐짐캴탎돉죎뫎탎쿳,쏦쇙ꆰ탎쿳좱캻ꆱ컊쳢;뮹폐뚨캻뗃틔퓚쪵볹훐펦폃폫쳥쿖뗄쿖쪵틀뻝ꆣ뗄쒿뗄뗘퓚쿻럑헟탄쒿훐탎돉쇋튻훖뢺쏦탎쿳,쏦춨맽짏쫶럖컶,놾컄죏캪죽헟횮볤듦퓚헢퇹튻쇙ꆰ탎쿳쿻벫ꆱ컊쳢ꆣ쒿뗄뗘뚨캻뗄뾪햹헽쫇뷢뻶헢훖싟벭맘솪:쒿뗄뗘뚨캻캪쒿뗄뗘욷없뮯쳡릩쇋햽킩컊쳢뗄춾뺶ꆣ헽죧폐뗄톧헟쯹퇔,늻싛튻룶싃폎싔잰쳡,쒿뗄뗘욷없뮯쫇쒿뗄뗘뚨캻뗄뇘튪늹돤,쒿ꆡ27
ꆡ뗚24뻭ꆡ2009쓪뗚2웚ꆡ퓂뾯ꆡ싃ꆡ폎ꆡ톧ꆡ뾯ꆡTOURISMTRIBUNE뗄뗘뚨캻뫍쒿뗄뗘욷없뮯뗄ퟮ훕쒿뇪퓚폚쯜퓬믲잿쓜돤럖랢믓웤퓚싃폎뻶닟맽돌훐뗄믽벫펰쿬ꆣ뮯믽벫ꆢ헽쏦뗄쒿뗄뗘탎쿳(볻춼1)ꆣ퓚헢튻싟벭헽틲캪죧듋,ퟷ캪쓜릻춬쪱펰쿬ퟔ컒탎쿳폫룐솴쳵훐,쒿뗄뗘탎쿳뒦폚쒩뛋,쒿뗄뗘뚨캻뫍쒿뗄뗘횪탎쿳탎돉뗄훘튪틲쯘,쒿뗄뗘펪쿺탐캪퓚쯵킡솽욷없뮯뚼캪웤럾컱ꆣ쿂쏦붫춨맽뛔룃싟벭솴쳵뗄닻훖탎쿳횮볤뗄닮틬랽쏦웰ퟅ훁맘훘튪뗄ퟷ폃ꆣ춨맽쫍릹붨죽헟횮볤뗄맘쾵쒣탍ꆣ뿆톧ꆢ뫏샭뗄쒿뗄뗘뚨캻,쒿뗄뗘쏷좷ퟔ짭탎쿳뚨캻,퓚듋믹뒡짏,뷨훺욷없튪쯘뗄쪹폃붫샭쓮탔뗄ퟔ컒탎쿳컯뮯,늢춨맽튻쾵쇐펪쿺믮뚯뒫능ꆢ잿뮯헢튻춼탎쿳,듓뛸쪹웤퓚싃폎헟탄쒿훐햼뻝풽살풽뛠뗄뗘1ꆡ쒿뗄뗘탎쿳ꆢ뚨캻폫욷없뮯횮볤뗄싟벭솴쳵312ꆡ쒿뗄뗘탎쿳ꆢ뚨캻벰욷없뮯맘쾵쒣탍캻,퓶잿쒿뗄뗘펪쿺탐캪뛔쒿뗄뗘룐횪탎쿳탎돉뗄평폚쒿뗄뗘탎쿳뒦폚죽헟싟벭솴쳵뗄쒩뛋,틲펰쿬,쳡룟솽훖탎쿳횮볤뗄컇뫏뛈,뺡뿉쓜쪹룐횪탎듋쿳헽쏦뮯,틲캪횻폐룐횪탎쿳닅쫇쓜릻ퟮ훕펰쿬쿻,죽헟맘쾵쒣탍뗄릹붨탨듓럖컶헢튻쒩뛋죫쫖ꆣ죧잰컄쯹퇔,쒿뗄뗘탎쿳냼삨ퟔ컒탎쿳뫍쿻럑헟쯹럑헟탐캪뗄틲쯘ꆣ듓헢훖틢틥짏살쮵,쒿뗄뗘ퟔ컒돖폐뗄룐횪탎쿳솽룶닣쏦ꆣ솽헟럖뇰듓늻춬뗄쫓뷇탎쿳폫룐횪탎쿳횮볤뗄컇뫏돌뛈낵쪾쇋쒿뗄뗘펪쿺헟탨튪뢶돶펪쿺얬솦뗄뛠짙:컇뫏돌뛈풽뗍,쮵쏷탨닻쫍쒿뗄뗘탎쿳,쯼쏇뗄탎돉맽돌튲듦퓚닮틬ꆣ튪뢶돶룼뛠뗄펪쿺얬솦좥쯵킡솽헟횮볤뗄닮틬ꆣ쒿뗄뗘ퟔ컒탎쿳뗄좷솢훷튪춨맽솽룶쿠뮥쿎뷓듋췢,쒿뗄뗘룐횪탎쿳폫쒿뗄뗘뚨캻횮볤뮹듦뗄늽훨췪돉ꆣ쒿뗄뗘뚨캻쫇쫗튪튻늽,춨맽룃늽훨,퓚쇭췢튻훖맘솪:쒿뗄뗘룐횪탎쿳쫇쒿뗄뗘ퟔ컒탎쒿뗄뗘펪쿺헟톰헒뫍톡뚨폫웤쯻뺺헹뛔쫖쿠뇈,쒿쿳뚨캻뗄믹뒡ꆣ헢쫇평폚,쒿뗄뗘뚨캻쫇튻룶뢴퓓뗄뗘쯹뻟폐뗄ꆢ쓜릻쳡릩쒿뇪쫐뎡쯹뾴훘뗄쒳훖뛀뗄맽돌,웤ퟮ훕좷뚨탨튪ퟛ뫏뾼싇뛠랽쏦틲쯘,웤훐쳘샻틦뗄쳘폐욷훊,쏷좷쒿뗄뗘ퟔ컒탎쿳뚨캻,듓뛸ퟮ캪맘볼뗄튻뗣뻍쫇뇘탫춨맽ꆰ쫜훚럖컶ꆱ[22]쇋뷢횸틽뫳탸펪쿺릤ퟷ뗄폐킧뾪햹ꆣ좻뛸,쒿뗄뗘뚨캻죋쏇뛔쒿뗄뗘탎쿳뗄룐횪쟩뿶,ퟷ캪탎쿳뚨캻뗄훷횻쫇듓샭쓮짏뛔ퟔ컒탎쿳뷸탐뚨캻,돤웤솿횻쓜쫇튪틀뻝횮튻ꆣ쒿뗄뗘탎쿳쯜퓬뗄쏀뫃짨쿫,웤놾짭늢늻쓜췪돉ퟔퟛ짏쯹쫶,놾컄쳡돶쇋쒿뗄뗘탎쿳ꆢ뚨캻폫욷없컒탎쿳좷솢헢튻죎컱,헢뻍탨튪쇭튻룶뇘튪뗄솬뷓뮯뗄맘쾵쒣탍(죧춼2쯹쪾)ꆣ퓚듋쒣탍훐:뗚튻,쒿늽훨:쒿뗄뗘욷없뮯ꆣ쒿뗄뗘욷없뮯쫇붫쒿뗄뗘뚨뗄뗘뚨캻ꆢ욷없뮯횱뷓펰쿬쒿뗄뗘ퟔ컒탎쿳ꆪꆪꆪ뚨캻쯹쳡돶뗄쏀뫃짨쿫쿖쪵뮯뗄맽돌,웤쪵훊쫇튻쾵캻듓샭쓮짏좷뚨ퟔ컒탎쿳,욷없뮯붫웤컯뮯뫍뒫능;쇐쫐뎡펪쿺믮뚯,훷튪냼삨쒿뗄뗘욷없튪쯘짨볆ꆢ쒿뗚뛾,틔쒿뗄뗘뚨캻캪믹뒡뗄욷없뮯믮뚯쓜릻횱뷓뗄뗘욷없뒫능ꆢ쒿뗄뗘욷없볠닢뗈ꆣ춨맽헢킩믮뚯,펰쿬쒿뗄뗘룐횪탎쿳벰웤폫ퟔ컒탎쿳횮볤뗄컇뫏쒿뗄뗘캧죆틑폐뗄ퟔ컒탎쿳뚨캻,톡퓱뫏쫊뗄욷없뛈;뗚죽,쒿뗄뗘뚨캻ꆢ욷없뮯뗄횱뷓쒿뇪퓚폚쳡룟튪쯘ퟩ뫏,뒴붨ꆢ엠폽ꆢ쳡짽쒿뗄뗘욷없닺뗄볛횵,솽훖탎쿳횮볤뗄컇뫏뛈,쪹쿻럑헟닺짺믽벫ꆢ헽쏦뗄듓뛸뒫능늢잿뮯쒿뗄뗘뚨캻쯹좷솢뗄ퟔ컒탎쿳ꆣ룐횪탎쿳;뗚쯄,룐횪탎쿳쫇쒿뗄뗘뚨캻뗄훘튪틀폫ퟔ컒탎쿳탎돉훷튪쫜쒿뗄뗘펪쿺탐캪펰쿬늻뻝;뗚컥,쒿뗄뗘뚨캻폫쒿뗄뗘탎쿳뚼뻟폐뷏잿뗄돩춬,룐횪탎쿳뗄탎돉쫜떽뛠훖틲쯘뗄펰쿬ꆣ룹뻝쫜쿳탔,횻폐쒿뗄뗘욷없뮯닅쫇쪵쪵퓚퓚뗄펪쿺믮뚯,쒿뗄뗘펪쿺헟뿘훆돌뛈뗄룟뗍,듳훂뿉럖캪솽샠:튻쫇붫쒿뗄뗘뚨캻뗄쏀뫃짨쿫뇤캪믽벫쒿뗄뗘탎쿳샠쫇뿉뿘틲쯘,훷튪쫇횸쒿뗄뗘뚨캻뫍욷없뮯뗈펪뗄맘볼뮷뷚ꆣ쿺탐캪틲쯘;쇭튻샠쫇늻뿉뿘틲쯘,샽죧,싃폎헟탐4ꆡ뷡폯캪뫍짧믡죋뿚쳘헷뗈춳볆뇤솿ꆢ싃폎헟쿈잰뗄뺭샺ꆢ쒿뗄뗘탎쿳ꆢ뚨캻폫욷없뮯쫇3룶늻춬뗄룅쓮,쒿뗄뗘펪쿺탅쾢횮췢뗄탅쾢살풴뗈ꆣ헢솽샠틲쯘뗄믹폚싃폎쒿뗄뗘펪쿺뗄헻쳥맽돌뷸탐짳쫓,죽헟ퟷퟷ폃랽쿲춨뎣늢늻튻훂,뿉뿘틲쯘룼볓쟣쿲폚쏀뮯폃뗄랢믓펦ퟱ톭ꆰ쒿뗄뗘뚨캻ꆪ쒿뗄뗘욷없뮯ꆪ쒿쒿뗄뗘룐횪탎쿳,뛸늻뿉뿘틲쯘돽쇋쏀뮯ퟷ폃췢,튲뗄뗘탎쿳ꆱ헢퇹튻훖싟벭솴쳵ꆣ퓚듋믹뒡짏,놾컄쳡뿉쓜쫇뛔쒿뗄뗘탎쿳뗄뿍맛돂쫶짵훁쫇췡쟺믲돳돶쇋죽헟뗄맘쾵쒣탍ꆣ퓚룃쒣탍훐,죽헟횮볤틔믽뮯ꆣ틲듋,쒿뗄뗘ퟔ컒탎쿳폫룐횪탎쿳횮볤췹췹듦벫뗄쒿뗄뗘탎쿳쯜퓬캪횱뷓쒿뇪탎돉뮷뮷쿠뿛뗄쏜퓚닮틬ꆣ뛸뛔죎뫎쒿뗄뗘뛸퇔,ퟮ샭쿫뗄ힴ첬뚼쫇쟐솪쾵:쒿뗄뗘뚨캻듓샭쓮짏좷뚨쒿뗄뗘뗄ퟔ컒탎ퟔ컒탎쿳폫룐횪탎쿳췪좫컇뫏,헢퇹,쒿뗄뗘탎쿳닅쿳,욷없뮯붫웤컯뮯뫍뒫능;춬쪱,틔쒿뗄뚨캻캪믹ꆡ28
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