100 THINGS TO WATCH IN 2013DECEMBER 2012
WHAT WE’LL COVER Background Our Track Record Our Things to Watch in 2013 100 THINGS TO WATCH IN 2013
BACKGROUND In addition to our 10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013. 6RPH RI WKH LWHPV RQ RXU OLVW UHÁHFW EURDGHU VKLIWV ZH DUH VSRWOLJKWLQJ IRU – Intelligent Objects: (YHU\GD\ REMHFWV DUH HYROYLQJ LQWR WHFK LQIXVHG VPDUW GHYLFHV ZLWK DXJPHQWHG IXQFWLRQDOLW\ PHDQLQJ ZH·OO VHH PRUH Appcessories and 2EMHFWV :LWK $WWLWXGH. – Predictive Personalization: %UDQGV ZLOO LQFUHDVLQJO\ XVH GDWD DQDO\VLV WR SUHGLFW FXVWRPHU EHKDYLRU QHHGV RU ZDQWV³DQG WDLORU RIIHUV DQG FRPPXQLFDWLRQV YHU\ SUHFLVHO\ :H·OO VHH Data Scientists EHFRPH WKH QHZ hotshots, marketers offering +\SHU 3HUVRQDOL]HG &XVWRPHU 6HUYLFH and consumers focusing on 3HUVRQDO 'DWD 2ZQHUVKLS.– Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online WR D YDOXH H[FKDQJH WKDW FDQ SOD\ RXW LQ PXOWLSOH QHZ DQG QRYHO ZD\V %UDQGV ZLOO JHW LQFUHDVLQJO\ FUHDWLYH LQ ZKHUH DQG KRZ WKH\ VHOO WKHLU JRRGV ZLWK LQLWLDWLYHV VXFK DV &OLFN DQG &ROOHFW 6KRSSLQJ and :LQGRZ 6KRSSLQJ. – Peer Power: $V WKH SHHU WR SHHU PDUNHWSODFH H[SDQGV LQ VL]H DQG VFRSH³PRYLQJ EH\RQG JRRGV WR D ZLGH UDQJH RI VHUYLFHV³LW ZLOO LQFUHDVLQJO\ XSHQG PDMRU LQGXVWULHV :DWFK IRU PRUH Food Sharing services and the rise of Trust Ratings. $PRQJ RWKHU WKLQJV WKLV OLVW DOVR LQFOXGHV WHFK WRROV DQG GHYLFHV QHZ IRRGV QHZ W\SHV RI EXVLQHVVHV DQG QHZ EHKDYLRUV WR ZDWFK DQG LGHDV ZLWK WKH SRWHQWLDO WR ODGGHU XS WR ELJJHU WUHQGV 100 THINGS TO WATCH IN 2013
OUR TRACK RECORD 2XU 7KLQJV WR :DWFK IURP ODVW \HDU LQFOXGHG – Anywhere, Any-‐Way Shopping: :H VSRWOLJKWHG ZD\V LQ ZKLFK H FRPPHUFH DQG EULFN DQG PRUWDU UHWDLOLQJ ZHUH LQWHJUDWLQJ DQG RYHUODSSLQJ IRU ZH VHH WKLV ODGGHULQJ XS WR D ELJJHU WUHQG ZKLFK ZH GXEEHG (YHU\WKLQJ ,V 5HWDLO WKH LGHD WKDW VKRSSLQJ LV VKLIWLQJ IURP DQ DFWLYLW\ WKDW WDNHV SODFH LQ SK\VLFDO VWRUHV RU RQOLQH WR D YDOXH H[FKDQJH WKDW FDQ SOD\ RXW LQ PXOWLSOH QHZ DQG QRYHO ZD\V 0HDQZKLOH ZH·YH VHHQ PRUH H[SHULPHQWV ZLWK WKLQJV OLNH VKRSSDEOH ZDOOV VDPH GD\ GHOLYHU\ RI H FRPPHUFH JRRGV DQG FOLFN DQG FROOHFW (as highlighted in this list).– Crowdsourced Learning: :H QRWHG WKDW ZLWK VHUYLFHV OLNH 8GHP\ 6RSKLD DQG 6NLOOVKDUH NQRZOHGJH VHHNHUV ZHUH VWDUWLQJ WR ORRN EH\RQG WKH WUDGLWLRQDO VWXGHQW WHDFKHU VWUXFWXUH DQG OHDUQLQJ ZDV EHFRPLQJ PRUH GHPRFUDWLF ERWK RQ DQG RIÁLQH )RU ZH VSRWOLJKWHG WKHVH VLWHV LQ RXU WUHQG 3HHU 3RZHU 8GHP\ VDZ DQ LQFUHDVH LQ VWXGHQW UHJLVWUDWLRQ RI PRUH WKDQ RYHU WKH SDVW \HDU DFFRUGLQJ WR D 1RYHPEHU UHSRUW 6NLOOVKDUH H[SDQGHG IURP RIÁLQH FRXUVHV WR DQ RQOLQH SUHVHQFH $QG 6RSKLD ZDV DFTXLUHG E\ RQOLQH HGXFDWLRQ FRPSDQ\ &DSHOOD (GXFDWLRQ &R 6D\V *LJD20 ´7KH JURZLQJ VXFFHVV RI VLWHV OLNH 8GHP\ DQG Skillshare points to a future of more open education and opportunities for lifelong learning.”– Smart Clothing: :H IHDWXUH QHZ H[DPSOHV RI JDUPHQWV WKDW KHOS ZHDUHUV PRQLWRU WKHLU ERGLHV LQ RXU WUHQG ,QWHOOLJHQW 2EMHFWV LQFOXGLQJ ZULVWEDQGV OLNH 1LNH )XHO%DQG $GLGDV· PL&RDFK EUD DQG XQGHUZHDU IURP )LQQLVK EUDQG 0\RQWHF WKDW DOORZV ZHDUHUV WR WUDFN KRZ KDUG WKH\ DUH ZRUNLQJ 100 THINGS TO WATCH IN 2013
OUR TRACK RECORD (cont’d.) Our Things to Watch from last year included (cont’d.) – All Things Military-‐Inspired: :H VSRWOLJKWHG WKH ULVH RI PLOLWDU\ LQVSLUHG JHDU DQG FKDOOHQJHV OLNH 7RXJK 0XGGHU DQ H[WUHPH REVWDFOH FRXUVH WKDW·V ´EHFRPLQJ WKH PDFKR VSRUW RI FKRLFH IRU 7\SH $ PHQ DQG VRPH ZRPHQ µ DV The New York Times QRWHG LQ 'HFHPEHU ´$ORQJ ZLWK RWKHU TXDVL PLOLWDU\ REVWDFOH FRXUVHV OLNH WKH 6SDUWDQ 5DFH DQG :DUULRU 'DVK 7RXJK 0XGGHU LV WKH QHZ JDQWOHW IRU ERG\ FRQVFLRXV *HQ Xers,” said the Times QRWLQJ WKDW HYHQWV WRRN SODFH LQ IRXU FRXQWULHV LQ HYHQWV DUH VFKHGXOHG IRU ÀYH FRXQWULHV LQ – P-‐to-‐P Experiences: ,Q RXU WUHQG 3HHU 3RZHU ZH LQFOXGH SHHU WR SHHU H[SHULHQFHV³WRROV WKDW HQDEOH WUDYHOHUV DQG RWKHUV WR ÀQG QLFKH ORFDO H[SHULHQFHV $ GRPLQDQW QDPH LQ WKLV VSDFH *LGV\ H[SDQGHG IURP FLWLHV WR D JOREDO SUHVHQFH LQ $XJXVW DQG UHFHLYHG D PLOOLRQ LQYHVWPHQW LQ HDUO\ IURP YHQWXUH FDSLWDO ÀUPV DQG $VKWRQ .XWFKHU – Unwrapping the Process: :H IRUHFDVW PRUH IRFXV RQ WKH ´PDNLQJ RIµ DV FRQVXPHUV EHFDPH PRUH LQWHUHVWHG LQ WKH SURFHVV EHKLQG WKH SURGXFW ,Q ZH VDZ D ORW RI WKLV IURP IRRG EUDQGV QRWDEO\ 0F'RQDOG·V )RU H[DPSOH LQ UHVSRQVH WR D FRQVXPHU TXHU\ RQ WKH &DQDGLDQ VLWH \RXUTXHVWLRQV PFGRQDOGV FD DERXW ZK\ WKH IRRG ORRNV GLIIHUHQW LQ DGYHUWLVLQJ WKH GLUHFWRU RI PDUNHWLQJ IRU 0F'RQDOG·V &DQDGD WDNHV YLHZHUV WKURXJK WKH IRRG VW\OLQJ SURFHVV WKH YLGHR JHQHUDWHG D IHZ PLOOLRQ <RX7XEH YLHZV LQ D PDWWHU RI GD\V ,Q D YHU\ GLIIHUHQW FDWHJRU\ WKH 1HZ <RUN 7KHDWUH :RUNVKRS VDLG LW SODQQHG WR GHVLJQDWH RQH SURGXFWLRQ HDFK VHDVRQ DV D ´FDVH VWXG\ µ JUDQWLQJ ´XQSUHFHGHQWHG DFFHVV WR WKH DUWLVWV LQYROYHG LQ WKH FUHDWLRQ RI D QHZ ZRUN DV LW LV KDSSHQLQJ µ 100 THINGS TO WATCH IN 2013
OUR TRACK RECORD (cont’d.) )RU ZH LQFOXGHG 3 WR 3 &DU 6KDULQJ 7KH 1DLO 3ROLVK (FRQRP\ $IULFD·V 0LGGOH &ODVV )DFHERRN $OWHUQDWLYHV DQG 'LJLWDO 'RZQWLPH )RU ZH VSRWOLJKWHG 0RELOH 0RQH\ &RFRQXW :DWHU )RXUVTXDUH (WKLFDO )DVKLRQ DQG %DFRQ (YHU\ZKHUH )RU ZH KLJKOLJKWHG /DG\ *DJD &URZGIXQGLQJ :LNL/HDNV &ORXG &RPSXWLQJ *OXWHQ )UHH DQG 7KH 'HFOLQH RI ( 0DLO )RU ZH OLVWHG 5DGLFDO 7UDQVSDUHQF\ DQG 6WD\FDWLRQV DQG IRU %DUDFN 2EDPD -HQQLIHU +XGVRQ &RPSDQLHV *RLQJ *UHHQ DQG $JH 6KXIÁLQJ &KHFN RXW WKH IROORZLQJ VOLGHV WR VHH ZKDW \RX·OO EH KHDULQJ PRUH DERXW LQ 100 THINGS TO WATCH IN 2013
OUR THINGS TO WATCH IN 2013 1. 3D Bioprinting 21. Dads in the Aisles41. +DQGZULWLQJ 61. Nature As Antidote81. 6HULDOL]HG 'LJLWDO HieroglyphicsFiction 2. $GXOW 3OD\JURXQGV 22. 'DWD 6FLHQWLVWV 62. Neurotechnology7KH 1HZ +RWVKRWV 42. Hotels in Africa 82. Set Jetting 3. African Tech Stars 63. 1HZ 'LJLWDO 5R\DOW\ 23. Decline of Chinese 43. +XPDQ &HQWHUHG 83. Shopping Hotels 4. $OOHUJHQ )UHH 64. 1HZV %LWHVBlingTech 84. Social Media Hacks Alternative Brand NFC Tags 24. Desalination 44. Humane FoodCurrencies Standup Desks 66. 2EMHFWV :LWK $WWLWXGH Detoxifying Life +\SHU 3HUVRQDOL]HG 6. $PEXVKHG E\ $PD]RQ 86. 6WUHVV 0RQLWRULQJ Customer Service Offset Thinking 26. Digital EcosystemsApps Appcessories 46. Impact Sourcing 68. Online Groceries Drones Sugru 8. 7KH $UDELF :HE Imperfection 69. 3DSHUOHVV (GXFDWLRQ 28. ecoATM 88. 7DEOHW 6KRSSLQJ 9. % & 3 3 3DUWQHUVKLSV 48. Individual Attention 3DVVZRUGV 29. (JJ )UHH]LQJ 89. 7HFK (QDEOHG 10. Bee Venom 49. ,QVWDQW (UDVH $SSV 3DWFKZRUN (DUQLQJV)DUP WR )RUN 30. Emotion Recognition 11. Biometric JOMO (Joy Of 3HUVRQDO 'DWD 90. TeffAuthentication 31. The End of VoicemailMissing Out)2ZQHUVKLS 91. Trade School 12. Blocking Social Media 32. Faux Meat /LYH 6WUHDPLQJ /LIH 3ULPH 7LPH IRU Bores 92. Trust Ratings 33. Fitness Beyond Second Screen /RZ &RVW 5RERWV 13. Chia Seedsthe Gym 93. 8VHU %DVHG ,QVXUDQFH 3ULYDF\ (WLTXHWWH /RZ 7HFK 'HYLFH 14. &OLFN DQG &ROOHFW 34. )OH[LEOH 6FUHHQV 94. 9DULDEOH 3ULFLQJ Charging 4XLHW 3URGXFWVShopping Food Sharing 9HJHWDEOH %R[HV Media That Gets to 5HGXFHG *XLOW &DQG\ ´&ORDNLQJµ 36. Frontier <RX 96. Vertical Farming 5HVSRQVLYH :HE 16. Coaching Brands G20 Devolves to Medical Smartphones Design Video Games As Art Cool Techie Camps* =HUR 0HQX )UHH 'LQLQJ 5HWDLOHUV (QDEOH 98. :LQGRZ 6KRSSLQJ 18. &URZGVRXUFHG 38. *HQGHU %OXUUHG 7R\VRecycling Midcalorie Foods 99. Wireless ChargingTranslation 39. Geofencing River Cruising Mindful Living 100. <RJXUW 6KRSV 19. Cutting out the 40. *UHHQ *URZWK 80. 6HOI 6HUYLFHMiddleman 0RELOH 2SWLPL]HG Goes Mainstream 20. &\EHU :DU 60. MOOC Stars100 THINGS TO WATCH IN 2013
' %,235,17,1*1 ' SULQWLQJ ZDV RQ RXU ZDWFK OLVW WZR \HDUV DJR DQG ZKLOH PXFK RI WKH IRFXV KDV EHHQ RQ LWV DELOLW\ WR FKDQJH PDQXIDFWXULQJ LWV XVH LQ PHGLFLQH FRXOG EH UHYROXWLRQDU\ %LRORJLVWV DUH ZRUNLQJ RQ FUHDWLQJ WLVVXH ZLWK ´ELR LQNµ PDGH IURP OLYLQJ FHOOV DQG ZKLOH ZH·UH D ORQJ ZD\ RII IURP SULQWLQJ RUJDQV³WKRXJK VXUJHRQ $QWKRQ\ $WDOD FUHDWHG D NLGQH\ RQVWDJH GXULQJ D 7('7DON³WKH QHDU WHUP ZLOO VHH SULQWLQJ RI VPDOOHU LWHPV like heart valves and cells applied directly to EXUQ ZRXQGV BACK TO 100,PDJH FUHGLW TED100 THINGS TO WATCH IN 2013
ADULT PLAYGROUNDS20XQLFLSDOLWLHV ZRUOGZLGH DUH WU\LQJ WR FRPEDW REHVLW\ DQG D WUHQG WRZDUG LQDFWLYLW\ E\ FUHDWLQJ SOD\JURXQGV IRU DGXOWV WKDW FRPH ZLWK ZRUNRXW HTXLSPHQW UDWKHU WKDQ MXQJOH J\PV 6RPH HYHQ RIIHU DPHQLWLHV OLNH URFN ZDOOV IRU WKH NLG LQ DOO of us. Taking inspiration from similar playgrounds in China and parts of Europe, these spaces HOLPLQDWH WZR RI WKH ELJJHVW EDUULHUV WR ZRUNLQJ RXW DFFHVV DQG FRVW 1HZ <RUN &LW\ RSHQHG LWV ÀUVW DGXOW SOD\JURXQG LQ DQG SODQV WR FUHDWH WZR GR]HQ PRUH ,Q WKH 8 . RUGHUV IRU RXWGRRU ÀWQHVV HTXLSPHQW ZHUH XS LQ BACK TO 100,PDJH FUHGLW 6SRWWHG E\ /RFDOV100 THINGS TO WATCH IN 2013
AFRICAN TECH STARS 31RZ WKDW PDQ\ PRUH SDUWV RI $IULFD DUH JHWWLQJ Internet access, tech entrepreneurs and engineers are emerging around the continent, FRQYHUJLQJ LQ D ULVLQJ QXPEHU RI WHFK KXEV DQG LQFXEDWRUV ,Q 5ZDQGD IRU H[DPSOH WKH JRYHUQPHQW ODXQFKHG N/DE DQ ´RSHQ FRPPXQLW\ innovation center,” as part of its development SODQ 7KHVH KXEV DUH SURGXFLQJ LQQRYDWLYH LGHDV ODUJHO\ IRFXVHG RQ PRELOH WHFK DQG ERUQ RXW RI XQLTXH ORFDO QHHGV BACK TO 100,PDJH FUHGLW N/DE100 THINGS TO WATCH IN 2013
$//(5*(1 )5((4:LWK IRRG DOOHUJLHV ULVLQJ ZRUOGZLGH³D VWXG\ found that as many as 1 in 12 American children PD\ KDYH D IRRG DOOHUJ\ WZLFH DV KLJK DV SUHYLRXV VWXGLHV IRXQG³ZH·OO VHH ´DOOHUJHQ IUHHµ EHFRPLQJ DV XELTXLWRXV DV JOXWHQ IUHH 3URGXFWV ZLOO PXOWLSO\ DV PRUH EUDQGV EXLOG IDFLOLWLHV GHGLFDWHG to manufacturing foods free of allergens like GDLU\ SHDQXWV HJJ VR\ DQG VKHOOÀVK BACK TO 100,PDJH FUHGLW (QMR\ /LIH )RRGV100 THINGS TO WATCH IN 2013
ALTERNATIVE BRAND CURRENCIES :H·OO VHH PRUH EUDQGV SURPRWH WKHLU JRRGV E\ JLYLQJ WKHP DZD\ LQ H[FKDQJH IRU YDULRXV FRQVXPHU DFWLRQV DQG SRWHQWLDO ZRUG RI PRXWK For instance, chocolatier Anthon Berg created D RQH GD\ SRS XS 7KH *HQHURXV 6WRUH WKDW accepted generosity (a promise to do something nice for a loved one) instead of money. Nike’s DZDUG ZLQQLQJ ´%LG <RXU 6ZHDWµ FDPSDLJQ DOORZHG UXQQHUV WR YLH IRU SURGXFWV LQ DQ RQOLQH DXFWLRQ XVLQJ NLORPHWHUV WUDFNHG E\ 1LNH $QG D SRS XS VKRS IURP EHYHUDJH EUDQG $FWLYDWH LQYLWHG YLVLWRUV WR SD\ IRU GULQNV ZLWK FDORULHV EXUQHG 1DWXUDOO\ SDUWLFLSDQWV DUH HQFRXUDJHG WR share on social TO 100,PDJH FUHGLW Anthon Berg100 THINGS TO WATCH IN 2013
$0%86+(' %< $0$=2167KH H FRPPHUFH JLDQW VWDUWHG RXW DV D WKUHDW WR ERRNVHOOHUV EXW LW·V IDVW EHFRPLQJ (QHP\ 1R WR UHWDLOHUV RI DOO VWULSHV QRZ WKDW LW VHOOV HYHU\WKLQJ IURP KLJK HQG DSSDUHO WR ZLQH DQG KDV VKUXQN LWV GHOLYHU\ WLPHV $QG ZLWK WKH ULVH RI ´VKRZURRPLQJ µ $PD]RQ ZLOO SURYH DQ ´H[WUHPHO\ GLVUXSWLYH IRUFH µ DV .DQWDU 5HWDLO·V %U\DQ *LOGHQEHUJ SXWV LW )RU EULFN DQG PRUWDU VKRSSHUV $PD]RQ·V )ORZ DSS TXLFNO\ UHYHDOV WKH $PD]RQ SULFH ZKLFK LV JHQHUDOO\ KDUG WR EHDW 7KH H FRPPHUFH EUDQG³ZKLFK FRXOG SDVV :DOPDUW DV WKH ZRUOG·V ELJJHVW UHWDLOHU E\ DFFRUGLQJ WR FRQVXOWDQF\ &KDQQHO$GYLVRU³LV DOVR mulling physical TO 100,PDJH FUHGLW $PD]RQ100 THINGS TO WATCH IN 2013
$33&(6625,(6 $FFHVVRULHV DUH WDNLQJ RQ KLJK WHFK IXQFWLRQDOLW\ WXUQLQJ LQWR ´DSSFHVVRULHV µ +LJK WHFK VSHFV OLNH 9X]L[·V 0 VPDUW JODVVHV LQFOXGH PLFURSKRQHV speakers and small screens that provide users ZLWK LQIR RQ WKH ZRUOG DURXQG WKHP :ULVWEDQGV OLNH WKH 1LNH )XHO%DQG -DZERQH·V UH UHOHDVHG 83 DQG WKH XSFRPLQJ $PLLJR PRQLWRU SK\VLFDO DFWLYLW\ DQG SURYLGH VWDWV YLD D PRELOH DSS (YHQ JORYHV DQG VRFNV DUH JHWWLQJ KLJK WHFK KL )XQ VHOOV JORYHV ZLWK HPEHGGHG PLFURSKRQHV DQG VSHDNHUV OHWWLQJV XVHUV ´WDON WKURXJK \RXU KDQG µ and RFID tags in BlackSocks help ensure the socks are correctly TO 100,PDJH FUHGLW 9X]L[100 THINGS TO WATCH IN 2013
THE ARABIC WEB 8:LWK VPDUWSKRQHV EULQJLQJ WKH ,QWHUQHW WR PRUH $UDELF RQO\ VSHDNHUV WKH 0LGGOH (DVW 1RUWK $IULFD UHJLRQ LV ´D PDUNHW RI XQWDSSHG SRWHQWLDO IRU RQOLQH EXVLQHVVHV µ DV (XURPRQLWRU SXWV LW :KLOH $UDELF FDQ EH FKDOOHQJLQJ WR SURJUDP DQG LQSXW there’s rising incentive as this region of around PLOOLRQ SHRSOH VWDUWV ZDUPLQJ XS WR WKH :HE 2QH VWXPEOLQJ EORFN LV WKH UHJLRQDO SUHIHUHQFH IRU FDVK WUDQVDFWLRQV EXW 0LGGOH (DVWHUQ HQWUHSUHQHXUV DUH FUHDWLQJ ZRUN DURXQGV BACK TO 100,PDJH FUHGLW <DPVDIHU100 THINGS TO WATCH IN 2013
% & 3 3 3$571(56+,369$V WKH SHHU SRZHUHG PDUNHWSODFH FRQWLQXHV WR KHDW XS ORRN IRU HVWDEOLVKHG EUDQGV WR VWULNH SDUWQHUVKLSV ZLWK ÁHGJOLQJ SHHU WR SHHU VHUYLFHV DV D ZD\ WR LQIXVH IUHVKQHVV RU PRGHUQLW\ LQWR WKHLU SHUVRQD EURDGHQ WKHLU DSSHDO RU JHW DQ existing consumer segment to consider the EUDQG LQ D QHZ OLJKW %RWK *DS DQG 3HSVL 1H[W UHFHQWO\ KHOG SURPRWLRQV ZLWK 7DVN5DEELW ZKLFK KHOSV XVHUV RXWVRXUFH WDVNV 7KURXJK LWV venture capital arm, BMW holds a minority stake LQ 3DUNDWP\+RXVH ZKLFK SDLUV GULYHUV ZLWK LQGLYLGXDOV RU EXVLQHVVHV WKDW KDYH SDUNLQJ VSDFHV to spare. BACK TO 100,PDJH FUHGLW 3DUNDWP\+RXVH100 THINGS TO WATCH IN 2013
BEE VENOM10%HH YHQRP WKHUDS\³DQ DQFLHQW SUDFWLFH GDWLQJ EDFN WR (J\SW *UHHFH DQG &KLQD³LV H[SHULHQFLQJ D UHYLYDO 7KH SUDFWLFH ZKLFK involves systematically stinging patients suffering IURP MRLQW DQG QHUYH FRQGLWLRQV VXFK DV DUWKULWLV and MS, is thought to help improve circulation, GHFUHDVH LQÁDPPDWLRQ DQG VWLPXODWH LPPXQH V\VWHP UHVSRQVHV %HDXW\ EXIIV DUH DOVR WXUQLQJ WR EHH YHQRP DV D ´QDWXUDO %RWR[ µ ZLWK VSDV RIIHULQJ EHH YHQRP IDFLDOV 2QH FRVPHWLFV company told The Wall Street Journal in June WKDW SULFHV IRU 1HZ =HDODQG YHQRP ZHUH XS over the past year. BACK TO 100,PDJH FUHGLW Manuka Doctor100 THINGS TO WATCH IN 2013
BIOMETRIC AUTHENTICATION117R UHGXFH IUDXG DQG RWKHUZLVH LPSURYH VHFXULW\ JRYHUQPHQWV DQG EXVLQHVVHV DUH VWDUWLQJ WR DGRSW V\VWHPV WKDW LGHQWLI\ SHRSOH EDVHG RQ LULV VFDQV GLJLWDO ÀQJHUSULQWV YRLFH SULQWV RU IDFLDO PDSV ,QGLD LV ZHOO XQGHU ZD\ ZLWK LWV XQLTXH LGHQWLÀFDWLRQ SURJUDP ZKLFK LV OLQNLQJ ELRPHWULF LQIR WR QDWLRQDO ,' QXPEHUV $LUSRUWV DUH DGRSWLQJ ELRPHWULF VHFXULW\ SURJUDPV DV DUH EDQNV ZKLFK DUH UROOLQJ RXW ELRPHWULF $70V *RLQJ EH\RQG FDVK ZLWKGUDZDO )UHQFK FRPSDQ\ 1DWXUDO 6HFXULW\ LV ZRUNLQJ ZLWK IRXU EDQNV RQ D V\VWHP WKDW OHWV SHRSOH SD\ IRU JRRGV ZLWK D ÀQJHUWLS For smartphone security, Android has a Face 8QORFN IHDWXUH ZKLOH WKH VWDUWXS 3,3$ 7RXFK HQDEOHV FUHDWLRQ RI ÀQJHUSULQW EDVHG 3,1 FRGHV BACK TO 100,PDJH FUHGLW |Chris|100 THINGS TO WATCH IN 2013
BLOCKING SOCIAL MEDIA BORES 126RPH VRFLDO PHGLD XVHUV DUH WLULQJ RI ÀQGLQJ WKHLU IHHGV VWXIIHG ZLWK PDGGHQLQJ SRVWV IURP SROLWLFDO UDQWV WR QHYHU HQGLQJ EDE\ SLFWXUHV :H·OO VHH PRUH RI WKHP DGRSW :HE EURZVHU H[WHQVLRQV OLNH 8QSROLWLF PH DQG 8QEDE\ PH ZKLFK UHSODFH SDUWLVDQ UKHWRULF DQG LPDJHV RI LQIDQWV ZLWK DOWHUQDWLYHV OLNH SLFWXUHV RI NLWWHQV RU EDFRQ 7KHVH H[WHQVLRQV FRXOG EUDQFK out to more categories, offering lighthearted RSSRUWXQLWLHV IRU EUDQGV BACK TO 100,PDJH FUHGLW 6LGH 3URMHFW ,QF 100 THINGS TO WATCH IN 2013
CHIA SEEDS 130DNH URRP IRU DQRWKHU VXSHUIRRG &KLD VHHGV RQFH SDUW RI WKH $]WHF DQG 0D\DQ GLHWV RIIHU SURWHLQ DQWLR[LGDQWV DQG ÀEHU DV ZHOO DV RPHJD IDWW\ DFLGV 3HRSOH DUH DGGLQJ ZKROH RU JURXQG VHHGV WR IRRGV DQG EHYHUDJHV DV DUH EUDQGV LQFOXGLQJ 'ROH³ZKRVH QHZ 1XWULWLRQ 3OXV OLQH RIIHUV ZKROH RU PLOOHG VHHGV DQG &KLD )UXLW &OXVWHUV³DQG 1DWXUH·V 3DWK ZKLFK UHFHQWO\ UROOHG out 11 products, including Coconut Chia TO 100,PDJH FUHGLW Dole100 THINGS TO WATCH IN 2013
&/,&. $1' &2//(&7 6+233,1*14$OUHDG\ SRSXODU LQ SDUWV RI (XURSH ´FOLFN DQG collect” melds digital and physical commerce E\ OHWWLQJ FXVWRPHUV RUGHU RQOLQH WKHQ SLFN XS WKH JRRGV IUHTXHQWO\ JURFHULHV DW D VWRUH QHDUE\ ,W·V K\SHU FRQYHQLHQW ZLWK UHWULHYDO RIWHQ DW FXUEVLGH ,Q (XURSH UHWDLOHUV LQFOXGLQJ Tesco and Asda in the . and Ahold in the 1HWKHUODQGV QRZ RIIHU WKH VHUYLFH $ IHZ 8 6 UHWDLOHUV DUH WHVWLQJ WKH ZDWHUV LQFOXGLQJ $KROG·V 3HDSRG 2QOLQH UHWDLOHUV LQFOXGLQJ $PD]RQ DQG eBay are getting into the pickup game too. Look IRU GLJLWDO SK\VLFDO K\EULGV WR H[SDQG WR PRUH categories, such as home TO 100,PDJH FUHGLW Tesco100 THINGS TO WATCH IN 2013
‘CLOAKING’ $V SHRSOH LQFUHDVLQJO\ ORRN IRU ZD\V WR FDUYH RXW SULYDWH VSDFHV ZKLOH VWLOO OLYLQJ SXEOLFO\ RQOLQH³RQH RI RXU 7UHQGV IRU ³ZDWFK IRU services that help them temporarily hide from VRFLDO PHGLD H[SRVXUH 7KH QRWLRQ RI ´FORDNLQJµ FRPHV IURP )RXUVTXDUH &(2 'HQQLV &URZOH\ ZKR H[SODLQHG WR The New York Times ´<RX FDQ LPDJLQH D VHUYLFH WKDW VD\V ¶, GRQ·W ZDQW P\ QDPH WR VKRZ XS RQ DQ\ VRFLDO VHUYLFHV IRU WKH next three hours.’”BACK TO 100,PDJH FUHGLW )DFHERRN100 THINGS TO WATCH IN 2013
COACHING BRANDS16+\SHU 3HUVRQDOL]DWLRQ RQH RI RXU 7UHQGV IRU FRQWLQXHV WR SOD\ RXW LQ YDULRXV ZD\V RQH SKHQRPHQRQ ZH·OO VHH LV EUDQGV FRXSOLQJ GDWD WKH\·YH FROOHFWHG RQ D FXVWRPHU ZLWK WKHLU RZQ H[SHUWLVH WR SURYLGH FXVWRPL]HG ´GLDJQRVHVµ and suggested solutions. With consumers sharing more data, and marketers passively collecting PRUH LQIRUPDWLRQ EUDQGV DUH FRPLQJ WR NQRZ FRQVXPHUV EHWWHU WKDQ WKH\ NQRZ WKHPVHOYHV ,Q WXUQ WKH\ ZLOO FRDFK FRQVXPHUV RQ KRZ WR GR EHWWHU ZKHWKHU LW·V FXWWLQJ WKHLU UHJXODU expenses (BillShrink), managing their money VHYHQ 0LQW FRP RU OLYLQJ KHDOWKLHU 83 E\ -DZERQH /DUNOLIH BACK TO 100,PDJH FUHGLW Mint100 THINGS TO WATCH IN 2013
&22/ 7(&+,( &$036 7KH QHUGV DUH KDFNLQJ VXPPHU YDFDWLRQ 1RZ WKDW LW·V FRRO WR EH D WHFK ZKL] NLGV WU\LQJ WR FKDQQHO WKHLU LQQHU 0DUN =XFNHUEHUJ DUH DWWHQGLQJ FDPSV that offer everything from game creation to URERWLFV L' 7HFK &DPSV FDWHUV WR DJHV WKURXJK 7KH 7HHQV LQ 7HFK LQFXEDWRU WDSV LQWR WKH HQWUHSUHQHXULDO GULYH RI *HQ = ZLWK DQ HLJKW ZHHN SURJUDP IRFXVHG RQ ODXQFKLQJ D VWDUWXS H&DPS LQ ,VUDHO DOORZV FDPSHUV WR FKRRVH DPRQJ WHFK UHODWHG ZRUNVKRSV $QG 6:(DSSFDGHP\ D ZHHNORQJ SURJUDP KRVWHG E\ 6WRFNKROP EDVHG 6:( $GYHUWLVLQJ D -:7 SDUWQHU DJHQF\ JLYHV WR \HDU ROGV WKH FKDQFH WR FUHDWH PRELOH DSSV BACK TO 100,PDJH FUHGLWV iD Tech Camps SWEappcadamy100 THINGS TO WATCH IN 2013
CROWDSOURCED TRANSLATION18&URZGVRXUFHG WUDQVODWLRQ LV UHDFKLQJ FULWLFDO PDVV JLYLQJ JOREDO DXGLHQFHV DFFHVV WR multilingual talks, education and popular entertainment. Duolingo, a startup launched in E\ D &DUQHJLH 0HOORQ SURIHVVRU FRPELQHV ODQJXDJH OHDUQLQJ ZLWK WUDQVODWLRQ $V (QJOLVK VSHDNLQJ VWXGHQWV ZRUN WKHLU ZD\ WKURXJK IUHH OHVVRQV LQ )UHQFK 6SDQLVK 3RUWXJXHVH RU *HUPDQ DQG YLFH YHUVD WKH\ WUDQVODWH ZHEVLWHV DQG GRFXPHQWV DV SDUW RI WKHLU FRXUVHZRUN 7('·V 2SHQ 7UDQVODWLRQ 3URMHFW ZKLFK VWDUWHG WKUHH \HDUV DJR QRZ KDV SOXV YROXQWHHUV FRQWULEXWLQJ WR VXEWLWOHV DQG LQWHUDFWLYH WUDQVFULSWV DYDLODEOH LQ ODQJXDJHV $QG DW international entertainment site Viki, fans have WUDQVODWHG PLOOLRQ ZRUGV LQ YLGHRV 79 VKRZV DQG PRYLHV LQWR SOXV ODQJXDJHV BACK TO 100,PDJH FUHGLW Duolingo100 THINGS TO WATCH IN 2013
CUTTING OUT THE MIDDLEMAN197KH VXFFHVV RI YHUWLFDOO\ LQWHJUDWHG H FRPPHUFH SOD\HUV OLNH :DUE\ 3DUNHU H\HJODVVHV 'ROODU 6KDYH &OXE UD]RU EODGHV 6WHOOD 'RW MHZHOU\ DQG %RQRERV PHQVZHDU ZLOO VSXU D KRVW RI QHZ QLFKH EUDQGV WKDW FXW RXW PLGGOHPHQ DQG VHOO TXDOLW\ SURGXFWV RQOLQH DW EHORZ PDUNHW rates. We’ll see a range of upstart challengers as WKH PRGHO H[WHQGV WR PRUH FDWHJRULHV IURP RIÀFH VXSSOLHV 3RSSLQ WR EHGGLQJ &UDQH &DQRS\ BACK TO 100,PDJH FUHGLW &UDQH &DQRS\100 THINGS TO WATCH IN 2013
&<%(5 :$5206RPH DUH ZDUQLQJ WKDW F\EHU ZDUV DUH WKH EDWWOHV RI WKH IXWXUH ZLWK HOHFWULF JULGV IDLOLQJ and planes falling out of the sky at the click of D PRXVH 7KDW YLVLRQ PD\ EH RYHUVWDWHG EXW 8 6 6HFUHWDU\ RI 'HIHQVH /HRQ 3DQHWWD KDV ZDUQHG ZH·UH LQ D ´SUH PRPHQWµ ZKHQ LW FRPHV WR F\EHU ZDUIDUH ´DFWLRQV E\ D QDWLRQ state to penetrate another nation’s computers RU QHWZRUNV IRU WKH SXUSRVHV RI FDXVLQJ GDPDJH or disruption”). We’ll see a shift in armed IRUFHV UHFUXLWLQJ ZLWK SUHPLXPV SODFHG RQ ,7 VSHFLDOLVWV 7KH WK 0LOLWDU\ ,QWHOOLJHQFH %ULJDGH DFWLYDWHG E\ WKH 8 6 $UP\ LQ LV H[SHFWHG WR EH DW IXOO VWDIÀQJ E\ BACK TO 100,PDJH FUHGLW $PD]RQ [1], [2], [3]100 THINGS TO WATCH IN 2013
DADS IN THE AISLES21:LWK ZRPHQ MXVW DV WLHG XS ZLWK FDUHHUV DV PHQ DQG WKH UDQNV RI VWD\ DW KRPH GDGV PXOWLSO\LQJ PRUH PDUNHWHUV ZLOO ORVH WKHLU VLQJXODU IRFXV on moms. Men are taking on more cooking and cleaning, parenting duties and shopping. As they populate the aisles of supermarkets, drugstores, WR\ VWRUHV DQG PRUH ZH·OO VHH PDUNHW UHVHDUFK taking the male perspective into account, goods retooled for male appeal and messaging that DFNQRZOHGJHV WKH PDQ·V FKDQJLQJ UROH ´0DQ XS FOHDQ XS µ 3 *·V 6ZLIIHU EUDQG LV WHOOLQJ PHQ BACK TO 100,PDJH FUHGLW 6ZLIIHU100 THINGS TO WATCH IN 2013
'$7$ 6&,(17,676 7+( 1(: +276+276 22With governments and corporations starting to UHO\ RQ %LJ 'DWD IRU GHFLVLRQ PDNLQJ ZH·OO VHH demand explode for the scientists needed to cull insights from the analyses gleaned through analytics platforms. What may sound like a dull DQG ZRQN\ DIIDLU ZLOO EHFRPH RQH RI WKH KRWWHVW WRSLFV DURXQG SXWWLQJ WKHVH GDWD ZUDQJOHUV into the spotlight. And they’ll command heady VDODULHV ZLWK GDWD VFLHQWLVWV H[SHFWHG WR EH LQ VKRUW VXSSO\ LQWR WKH QHDU WHUP DV WKH UROH EHFRPHV LQFUHDVLQJO\ FHQWUDO WR EXVLQHVV planning TO 100,PDJH FUHGLW .DUUDPED 3URGXFWLRQ100 THINGS TO WATCH IN 2013
DECLINE OF CHINESE BLING23&KLQHVH OX[XU\ EX\HUV DUH PRYLQJ DZD\ IURP RYHUW GLVSOD\V RI ZHDOWK DQG RSWLQJ IRU PRUH understated luxury goods and products not LQWHQGHG IRU SXEOLF GLVSOD\ H J SULFH\ KRXVHZDUHV 6SODVK\ ORJRV DUH ORVLQJ WKHLU DSSHDO among the most selective shoppers. Gucci, for LQVWDQFH UHSRUWHG WKDW RI KDQGEDJ sales in China did not prominently feature its ORJR FRPSDUHG WR RQO\ LQ $QG :DUQDFR Group chief executive Helen McCluskey has FLWHG GHVLJQHU XQGHUZHDU DV DQ ´XQGHYHORSHG category” in TO 100,PDJH FUHGLW Gucci100 THINGS TO WATCH IN 2013
DESALINATION24:LWK IRUHFDVWV RI VHULRXV IUHVKZDWHU VKRUWDJHV E\ DQG LPSURYHG WHFKQRORJLHV KHOSLQJ WR ORZHU SURGXFWLRQ FRVWV QDWLRQV DUH LQYHVWLQJ LQ VHDZDWHU GHVDOLQDWLRQ ,QYHVWPHQWV DUH VHW WR MXPS WR ELOOLRQ E\ XS IURP ELOOLRQ LQ &XUUHQWO\ MXVW RI WKH JOREDO SRSXODWLRQ UHOLHV RQ SXULÀHG VHDZDWHU EXW WKDW ZLOO VRRQ H[SDQG VDZ FRQVWUXFWLRQ RI VRPH RI WKH ZRUOG·V ELJJHVW GHVDOLQDWLRQ SODQWV LQ Australia, Algeria and Israel. The latter is aiming WR JHW RI LWV GULQNLQJ ZDWHU IURP GHVDOLQDWLRQ LQ ,Q WKH $PHULFDV DORQH GHVDOLQDWLRQ SURSRVDOV DUH SHQGLQJ LQ &DOLIRUQLD DQG WZR LQ 0H[LFR DFFRUGLQJ WR WKH 3DFLÀF ,QVWLWXWH BACK TO 100,PDJH FUHGLW Water For Good100 THINGS TO WATCH IN 2013
'(72;,)<,1* /,)( :KDW ZDV RQFH D IULQJH DFWLYLW\³FOHDQVLQJ RQH·V ERG\ DQG HQYLURQPHQW RI DOO WKLQJV WR[LF DQG FDUFLQRJHQLF³LV JRLQJ PRUH PDLQVWUHDP DV DZDUHQHVV RI DQG DQ[LHW\ DERXW WR[LQV KHLJKWHQ %UDQGV DUH UHVSRQGLQJ E\ SOHGJLQJ WR UHPRYH various chemicals from their products. Johnson -RKQVRQ LV FXWWLQJ XVDJH RI VHYHUDO SRWHQWLDOO\ harmful chemicals and reformulating its personal care range. Walgreens has introduced Ology, a line of nontoxic personal care and cleaning products. $QG DSSDUHO EUDQGV LQFOXGLQJ 1LNH $GLGDV + 0 =DUD DQG /HYL·V KDYH SOHGJHG WR SKDVH WR[LQV out of their supply chains, thanks largely to *UHHQSHDFH·V RQJRLQJ ´'HWR[µ FDPSDLJQ BACK TO 100,PDJH FUHGLW Greenpeace100 THINGS TO WATCH IN 2013
',*,7$/ (&26<67(06 267RGD\·V WHFK JLDQWV³$PD]RQ $SSOH *RRJOH DQG )DFHERRN FKLHI DPRQJ WKHP³DUH ZRUNLQJ WR create or expand ecosystems that lock customers into an array of devices, tools and services. The XOWLPDWH JRDO LV WR ´RZQ HYHU\ ZDNLQJ PRPHQW µ as The New York Times has put it, or serve as ´FRQWURO SRLQWV WR FRQVXPHUV· GLJLWDO OLYHV µ DV The Wall Street Journal says. Initially operating LQ VHSDUDWH VSKHUHV WKHVH KHDY\ZHLJKWV ZLOO LQFUHDVLQJO\ EH JRLQJ KHDG WR KHDG LQ WKH EDWWOH IRU FRQVXPHUV· KHDUWV PLQGV DQG GDWD D ÀJKW WKDW·V LQWHQVLI\LQJ ZLWK WKH DGYHQW RI WKH PRELOH ZDOOHW DQG WKH SUROLIHUDWLRQ RI PRELOH GHYLFHV content streaming and cloud services. BACK TO 100,PDJH FUHGLWV $PD]RQ Apple Google )DFHERRN100 THINGS TO WATCH IN 2013
DRONES 'URQHV DUHQ·W MXVW IRU PLOLWDU\ VXUYHLOODQFH DQ\PRUH &LYLOLDQV FDQ EX\ GHYLFHV OLNH 3DUURW·V $5 'URQH IRU MXVW D IHZ KXQGUHG GROODUV RU FREEOH WRJHWKHU DPDWHXU YHUVLRQV Wired HGLWRU LQ FKLHI &KULV $QGHUVRQ GUHZ DWWHQWLRQ WR WKH SKHQRPHQRQ ZKHQ KH OHIW WR OHDG D ÀUP KH FR IRXQGHG ' 5RERWLFV WKDW VHOOV ORZ SULFHG GURQHV DQG ',< NLWV 8VHUV JXLGH WKHVH XQPDQQHG DHULDO YHKLFOHV ZKLFK XVXDOO\ FRPH ZLWK FDPHUDV DWWDFKHG 3RWHQWLDO DSSOLFDWLRQV UDQJH IURP checking on crops or damaged roofs to assisting ZLWK KXPDQLWDULDQ DLG BACK TO 100,PDJH FUHGLW 3DUURW100 THINGS TO WATCH IN 2013
ecoATM 28HFR$70 LV SRLVHG WR UHYROXWLRQL]H WKH H UHF\FOLQJ LQGXVWU\ ,Q D ELG WR NHHS H ZDVWH RXW RI ODQGÀOOV DQG WDS LQWR D YLEUDQW DIWHUPDUNHW IRU FRQVXPHU electronics, the company markets kiosks that PDNH LW HDV\ WR UHF\FOH PRELOH SKRQHV DQG 03 SOD\HUV 7KH NLRVN FDQ LGHQWLI\ WKH PDNH and model of these devices and assess their FRQGLWLRQ LW WKHQ PDNHV D FDVK RIIHU EDVHG RQ ELGV LQ D UHDO WLPH HOHFWURQLF DXFWLRQ HFR$70 ZDV DLPLQJ WR UHDFK NLRVNV LQ WKH 8 6 E\ the end of 2012 and planning on international expansion in TO 100,PDJH FUHGLW ecoATM100 THINGS TO WATCH IN 2013
(** )5((=,1*297KH WHFKQLTXHV IRU IUHH]LQJ DQG WKDZLQJ ZRPHQ·V HJJV KDYH PDUNHGO\ LPSURYHG LQ WKH ODVW IHZ years. The American Society for Reproductive Medicine changed its position on the practice in ODWH WHUPLQJ LW ´VDIH DQG HIIHFWLYHµ UDWKHU WKDQ ´H[SHULPHQWDO µ :KLOH WKH SURFHGXUH LV SULFH\ ZDWFK IRU PRUH ZRPHQ WR RSW IRU WKLV ´LQVXUDQFH SROLF\µ LQ WKHLU PRUH IHUWLOH \HDUV BACK TO 100,PDJH FUHGLW M. Johnson100 THINGS TO WATCH IN 2013
EMOTION RECOGNITION30Researchers and programmers from Egypt to WKH 8 . DQG WKH 8 6 DUH ZRUNLQJ RQ JHWWLQJ computers to read human emotions through a SUDFWLFH NQRZQ DV ´DIIHFWLYH FRPSXWLQJ µ 7HDFKLQJ RXU LQFUHDVLQJO\ LQWHUDFWLYH GHYLFHV WR UHFRJQL]H KRZ XVHUV DUH IHHOLQJ FRXOG LPSURYH QRW RQO\ EDVLF GLJLWDO LQWHUDFWLRQV³WKLQN 6LUL FRPPHQWLQJ FOXHOHVVO\ WR IUXVWUDWHG XVHUV³EXW HQKDQFH GLJLWDO education tools or help people on the autism VSHFWUXP OHDUQ WR EHWWHU ´UHDGµ RWKHUV BACK TO 100,PDJH FUHGLW Theo Gevers100 THINGS TO WATCH IN 2013
THE END OF VOICEMAIL 319RLFHPDLO LV JUDGXDOO\ JRLQJ WKH ZD\ RI WKH DQVZHULQJ PDFKLQH RU WKH SDJHU &KHFNLQJ or leaving messages is coming to feel like a FKRUH HVSHFLDOO\ IRU \RXQJHU SHRSOH ZKR KDYH OLWWOH SDWLHQFH IRU ZDGLQJ WKURXJK OHQJWK\ PHQX RSWLRQV ZKHQ WKH\ FRXOG WH[W RU HPDLO much faster. Internet phone company Vonage UHSRUWV D \HDU RYHU \HDU GURS LQ XVHUV OHDYLQJ DQG UHWULHYLQJ YRLFHPDLOV DQG D 3&0DJ FRP SROO IRXQG WKDW RI UHVSRQGHQWV QHYHU RU LQIUHTXHQWO\ XVH YRLFHPDLO )RU EXVLQHVVHV YRLFHPDLO WUDQVFULSWLRQ VHUYLFHV RIIHU D PHVVDJH UHWULHYDO ZRUN DURXQG BACK TO 100100 THINGS TO WATCH IN 2013
FAUX MEAT 320HDW VXEVWLWXWHV DUH JDLQLQJ DGKHUHQWV DPRQJ WKH PDVVHV DV PRUH SHRSOH FXW GRZQ RQ PHDW IRU EXGJHW KHDOWK RU HQYLURQPHQWDO UHDVRQV DQG as faux meat gets tastier and more convincing. %H\RQG 0HDW ZKRVH LQYHVWRUV LQFOXGH .OHLQHU 3HUNLQV &DXÀHOG %\HUV DQG 7ZLWWHU·V %L] 6WRQH ODXQFKHG LQ ZLWK D IDNH FKLFNHQ WKDW·V IRROHG VRPH H[SHUWV 7ZR \HDU ROG 'XWFK UHVWDXUDQW 9HJHWDULDQ %XWFKHU QRZ PDUNHWV LWV lauded faux meat products to outlets across Holland. An imitator, Spoon’s Vegetarian Butcher, has opened in Sydney. And Like Meat is an EU UHVHDUFK SURMHFW IRFXVHG RQ FUHDWLQJ ´KLJK TXDOLW\ PHDW OLNH SURGXFWVµ WKDW FDQ EHFRPH ´ZLGHO\ DFFHSWHG PHDW DOWHUQDWLYHV µBACK TO 100,PDJH FUHGLW Beyond Meat100 THINGS TO WATCH IN 2013
),71(66 %(<21' 7+( *<0 33:DWFK IRU PRUH SHRSOH WR TXHVWLRQ ZKHWKHU J\PV DUH WKH EHVW URXWH WR ÀWQHVV DQG ORRN WR alternatives that are more fun or functional. 0RY1DW IRU H[DPSOH LV D ÀWQHVV SKLORVRSK\ WKDW·V ZLQQLQJ DGKHUHQWV ZRUOGZLGH 7KH ZRUNRXWV EULQJ XUEDQLWHV EDFN WR QDWXUH³FOLPELQJ WUHHV EDODQFLQJ RQ URFNV DQG VR RQ³and focus on strengthening the muscles needed IRU HYHU\GD\ DFWLYLWLHV VXFK DV EHQGLQJ WR SLFN up luggage or children. BACK TO 100,PDJH FUHGLW MovNat100 THINGS TO WATCH IN 2013
FLEXIBLE SCREENS 346FUHHQV WKDW FDQ EHQG DQG FXUYH DUH IRUHFDVW WR EHFRPH FRPPRQSODFH ZLWKLQ ÀYH \HDUV EXW ZH FRXOG VHH WKHP ÀOWHULQJ RQWR WKH PDUNHW LQ /* KDV VDLG LW ZLOO EH FDSDEOH RI PDVV SURGXFLQJ ÁH[LEOH 2/(' GLVSOD\V E\ WKH VHFRQG KDOI ZKLOH 6DPVXQJ LV UHSRUWHGO\ SODQQLQJ WR PDVV SURGXFH ÁH[LEOH GLVSOD\V IRU UHOHDVH LQ WKH ÀUVW KDOI &RUQLQJ ODXQFKHG D WKLQ ÁH[LEOH JODVV GXEEHG :LOORZ LQ D EUHDNWKURXJK WKDW ´FRXOG herald a revolution in consumer electronics,” said 7HFK1HZV:RUOG :H·OO OLNHO\ VHH WKHVH VFUHHQV XVHG LQLWLDOO\ IRU SKRQHV DQG ZHDUDEOH GHYLFHV BACK TO 100,PDJH FUHGLWV NextGadgets Samsung100 THINGS TO WATCH IN 2013
FOOD SHARING One of our 10 Trends for 2013 outlines the rise RI SHHU WR SHHU VHUYLFHV IURP FDU VKDULQJ WR DFFRPPRGDWLRQ VKDULQJ 2QH RI WKH QHZHU FDWHJRULHV LV IRRG VKDULQJ ZKLFK HQFRPSDVVHV ERWK PHDO FR RSV³VHUYLFHV OLNH 0HDONX LQ 1HZ <RUN DQG 6XSHU 0DUPLWH LQ 3DULV WKDW HQDEOH VKDULQJ RI KRPH FRRNHG GLVKHV³DQG FRQFHSWV OLNH )HDVWO\ WKDW EULQJ GLVSDUDWH GLQHUV WRJHWKHU in the homes of amateur chefs. Watch for PRUH VXFK IRRG IRFXVHG VHUYLFHV WKDW RIIHU WKH promise of community, authentic experiences DQG QHZ WDVWHV BACK TO 100,PDJH FUHGLW Mealku100 THINGS TO WATCH IN 2013
FRONTIER MARKETS366LHUUD /HRQH 0\DQPDU DQG %DQJODGHVK WKH VR FDOOHG ´IURQWLHU PDUNHWV µ DUH WKH KRW QHZ WLS IRU LQYHVWRUV SDUWLFXODUO\ DV HPHUJLQJ PDUNHWV VORZ GRZQ :LWK \RXQJ SRSXODWLRQV ORRNLQJ WR PRYH into the middle class and vast natural resources \HW WR EH WDSSHG WKHVH FRXQWULHV³VRPH FRQVLGHUHG XQVWDEOH MXVW D IHZ \HDUV DJR³RIIHU WKH SRWHQWLDO IRU KLJK \LHOGV (FRQRPLVW 'DPELVD 0R\R VD\V RQH ELJ DGYDQWDJH RYHU WKH %5,&V LV WKHLU OLPLWHG H[SRVXUH WR WKH GHYHORSHG PDUNHWV JURZWK ZLOO EH GULYHQ E\ GRPHVWLF GHPDQG rather than trade. Investing giants BlackRock and Guggenheim Investments have launched index funds tied to these TO 100,PDJH FUHGLW LPWÀ100 THINGS TO WATCH IN 2013
* '(92/9(6 72 * =(52 :LWK JHRSROLWLFDO SRZHU VWDUWLQJ WR GHFHQWUDOL]H H[SHFW WKH GDZQ RI D * =HUR HUD RQH LQ ZKLFK ´QR VLQJOH FRXQWU\ RU GXUDEOH DOOLDQFH FDQ PHHW WKH FKDOOHQJHV RI JOREDO OHDGHUVKLS µ DFFRUGLQJ WR SROLWLFDO VFLHQWLVW ,DQ %UHPPHU ZKR SRSXODUL]HG WKH WHUP LQ KLV UHFHQW ERRN Every Nation for Itself $V WKH ZRUOG·V HFRQRPLF SRZHUKRXVHV UHIRFXV RQ LQWHUQDO SULRULWLHV DQG ORVH WKH ZLOO IRU LQWHUQDWLRQDO FROODERUDWLRQ %UHPPHU VXJJHVWV ZH·OO VHH D UHVKDSLQJ RI SROLF\ WKH JOREDO economy and trade TO 100,PDJH FUHGLW World Economic Forum100 THINGS TO WATCH IN 2013
*(1'(5 %/855(' 72<638:LWK VRPH H[SHUWV TXHVWLRQLQJ WKH HIIHFWV RI WUDGLWLRQDO JHQGHU IRFXVHG WR\V PDUNHWHUV DQG UHWDLOHUV ZLOO EOXU WKH OLQHV WKDW KDYH GRPLQDWHG playtime. Lego and Mattel are tackling gender VWHUHRW\SHV ZLWK FRQVWUXFWLRQ VHWV IRU JLUOV DQG WKH QHZ 5RRPLQDWH OHWV JLUOV EXLOG DQG GHFRUDWH URRPV ZKLOH WHDFKLQJ DERXW HOHFWULFLW\ DQG FLUFXLWV ,Q +DUURGV FUHDWHG D ´QRQ JHQGHU VSHFLÀFµ WR\ GHSDUWPHQW DQG 6ZHGLVK WR\ FRPSDQ\ /HNOXVW VWLUUHG D VHQVDWLRQ ZLWK FDWDORJ LPDJHV RI D ER\ LQ D 6SLGHU 0DQ FRVWXPH SXVKLQJ a doll carriage and a girl driving a toy tractor. In +DVEUR SODQV WR UHOHDVH D JHQGHU QHXWUDO (DV\ %DNH 2YHQ VSXUUHG E\ DQ RQOLQH SHWLWLRQ BACK TO 100,PDJH FUHGLW Leklust100 THINGS TO WATCH IN 2013
GEOFENCING39:DWFK IRU PRUH EULFN DQG PRUWDU UHWDLOHUV WR ODXQFK RSW LQ PRELOH SURJUDPV WKDW VHQG 606 SURPRWLRQV RU RWKHU PHVVDJHV ZKHQ FRQVXPHUV DUH LQ WKHLU VWRUHV RU ZLWKLQ UDQJH RI D VWRUH :KLOH WKH WHFKQRORJ\ KDV EHHQ LQ SODFH IRU D IHZ \HDUV PRUH UHWDLOHUV ZLOO VWDUW DGRSWLQJ LW DV D ZD\ WR FRPEDW VKRZURRPLQJ DQG VXUYLYH LQ WRGD\·V K\SHU FRPSHWLWLYH HQYLURQPHQW %HVW %X\ IRU LQVWDQFH ZLOO EH XVLQJ H%D\·V SULFH FRPSDULVRQ DSS 5HG/DVHU WR VKRZ VKRSSHUV LQ store specials and other relevant information. 6NLQ FDUH EUDQG .LHKO·V XVHV JHRIHQFLQJ DW LWV UHWDLO RXWOHWV DQG LV LQYHVWLJDWLQJ LWV XVH ZLWKLQ GHSDUWPHQW VWRUHV ZKHUH .LHKO·V KDV FRXQWHUV BACK TO 100,PDJH FUHGLW RetailMeNot100 THINGS TO WATCH IN 2013
GREEN GROWTH 400RVW LQGXVWULDOL]HG QDWLRQV HPEUDFHG D ´JURZ ÀUVW FOHDQ XS ODWHUµ SKLORVRSK\ DV The Economist SXW LW DQ DSSURDFK WKDW FDQ·W EH VXVWDLQHG DV PRUH RI WKH ZRUOG PRGHUQL]HV³DQG DW D IDVWHU UDWH 6R PRUH EXVLQHVVSHRSOH DQG SROLF\PDNHUV DUH HPEUDFLQJ ´JUHHQ JURZWK µ the idea that economic development need not mean environmental degradation. The European &RPPLVVLRQ·V (FR LQQRYDWLRQ $FWLRQ 3ODQ SXWV JUHHQ JURZWK DW WKH FHQWHU RI GHFLVLRQ PDNLQJ ,Q JUHHQ JURZWK ZDV D SRLQW RI IRFXV IRU PDQ\ DW WKH 5LR &RQIHUHQFH 'HQPDUN KRVWHG WKH VHFRQG *OREDO *UHHQ *URZWK )RUXP DQG 9LHWQDP DSSURYHG D JUHHQ JURZWK VWUDWHJ\ DV SDUW RI LWV development plan. BACK TO 100,PDJH FUHGLW nakae100 THINGS TO WATCH IN 2013
+$1':5,7,1* +,(52*/<3+,&6 41+DQGZULWLQJ·V GHDWK KDV EHHQ PRXUQHG IRU D ZKLOH QRZ³ZKDW·V QH[W WR JR LV WKH DELOLW\ WR GHFLSKHU KDQGZULWLQJ :LWK OLWWOH QHHG WR HYHU UHDG PRUH WKDQ D IHZ OLQHV RI ZULWWHQ WH[W \RXQJHU JHQHUDWLRQV DUH ORVLQJ WKH DELOLW\ WR GR VR 6RRQ KDQGZULWLQJ ZLOO EH MXVW DV LQVFUXWDEOH as hieroglyphics to digital age TO 100,PDJH FUHGLW photosteve101100 THINGS TO WATCH IN 2013
HOTELS IN AFRICA42'ULYHQ ODUJHO\ E\ DQ H[SORVLRQ LQ EXVLQHVV WUDYHO WR $IULFD LQWHUQDWLRQDO KRWHO EUDQGV DUH UDFLQJ to expand their portfolios. Marriott plans to open D SURSHUW\ LQ .LJDOL 5ZDQGD·V FDSLWDO LQ DQG DLPV WR JURZ LWV $IULFDQ SURSHUWLHV VL[IROG E\ )UHQFK KRWHO JURXS $FFRU LV SODQQLQJ WR DGG DOPRVW URRPV LQ KRWHOV E\ DQG 6WDUZRRG LQWHQGV WR RSHQ $IULFDQ KRWHOV LQ WKH next three TO 100,PDJH FUHGLW Marriott100 THINGS TO WATCH IN 2013
+80$1 &(17(5(' 7(&+43$V YRLFH DFWLYDWHG V\VWHPV DQG JHVWXUH EDVHG UHFRJQLWLRQ EHFRPH PRUH VRSKLVWLFDWHG DQG H[SHULPHQWDWLRQ ZLWK ZHDUDEOH FRPSXWLQJ DQG HPRWLRQ UHFRJQLWLRQ JURZV WHFKQRORJ\ ZLOO LQFUHDVLQJO\ DGDSW WR KXPDQV ,W ZLOO EHFRPH more intuitive, integrating more seamlessly into RXU OLYHV UDWKHU WKDQ UHTXLULQJ SHRSOH WR DGMXVW WR LW ´:H·UH HQWHULQJ DQ DJH RI KXPDQ FHQWHUHG design, shaped around people and their existing KDELWV DQG ERG\ ODQJXDJH µ 2ORI 6FK\EHUJVRQ IRXQGHU DQG &(2 RI GLJLWDO FRQVXOWDQF\ )MRUG told Fast Company ´,QVWHDG RI OHDUQLQJ KRZ WR LQWHUDFW ZLWK PDFKLQHV LW·V WKH UHYHUVH³PDFKLQHV OHDUQ WR ZRUN ZLWK XV µBACK TO 100,PDJH FUHGLW Microsoft100 THINGS TO WATCH IN 2013
HUMANE FOOD 44&RQVXPHUV ZLOO EHFRPH PRUH FRQFHUQHG DERXW the humane treatment of the animals they eat, D WUHQG WKDW·V DOUHDG\ XQGHU ZD\ LQ (XURSH ,Q WKH 8 6 DZDUHQHVV EHJDQ ULVLQJ LQ DV IDVW food retailers including McDonald’s pledged to push suppliers to phase out gestation stalls for SUHJQDQW SLJV &DOLIRUQLD SDVVHG D EDQ RQ VHOOLQJ RU SURGXFLQJ IRLH JUDV DQG PHDW JLDQW 7\VRQ )RRGV VDLG LW ZRXOG VWDUW DXGLWLQJ VXSSOLHUV· farms for animal treatment. Watch for animal DGYRFDWHV WR EULQJ QHZ LVVXHV WR OLJKW DQG mainstream consumers to pay close TO 100,PDJH FUHGLW Niman Ranch100 THINGS TO WATCH IN 2013
+<3(5 3(5621$/,=(' &86720(5 6(59,&( %XVLQHVVHV LQ VRPH LQGXVWULHV QRZ KDYH WKH PHDQV WR ÀQH WXQH WKHLU FXVWRPHU VHUYLFH WR individual consumers. Restaurants are logging GHWDLOV RQ FXVWRPHUV ZLWK WKH KHOS RI VRIWZDUH programs, then catering to various preferences ZLWKRXW SDWURQV KDYLQJ WR DVN $QG %ULWLVK $LUZD\V ODXQFKHG .QRZ 0H LQ D SURJUDP WKDW DLPV WR SURYLGH YHU\ SHUVRQDOL]HG VHUYLFH WR 9,3 IUHTXHQW Á\HUV 7KH DLUOLQH ZKLFK VSHQW several years collating passenger data from many VRXUFHV H[SODLQHG WKDW FUHZ PHPEHUV PLJKW SD\ H[WUD DWWHQWLRQ WR D ÀUVW WLPH EXVLQHVV FODVV FXVWRPHU RU SHUKDSV IXVV RYHU D EXVLQHVV customer on a personal trip. BACK TO 100,PDJH FUHGLW %ULWLVK $LUZD\V100 THINGS TO WATCH IN 2013
,03$&7 6285&,1*46Impact sourcing involves outsourcing relatively VLPSOH EXVLQHVV SURFHVVHV ZLWK WKH DLP RI JLYLQJ ZRUNHUV QHZ VNLOOV DQG OLIWLQJ WKHP RXW of poverty. A 2011 study forecast that the PDUNHW IRU LPSDFW VRXUFLQJ ZRXOG ULVH IURP ELOOLRQ LQ WR ELOOLRQ E\ %RWK QRQ DQG IRU SURÀWV DUH KHOSLQJ WR FRQQHFW JOREDO HPSOR\HHV ZLWK ZRUNHUV DW WKH ERWWRP RI WKH S\UDPLG 7KH EHVW NQRZQ QRQSURÀW LV \HDU ROG 6DPDVRXUFH ZKRVH FHQWHUV LQ 6RXWK $VLD $IULFD DQG +DLWL KDYH SDLG PRUH WKDQ PLOOLRQ WR SOXV ZRUNHUV BACK TO 100,PDJH FUHGLW Samasource100 THINGS TO WATCH IN 2013
,03(5)(&7,21 &RQVXPHUV KDYH EHHQ VHHNLQJ ´DXWKHQWLFLW\µ from products and services, and increasingly LW·V WKH ´LPSHUIHFWµ WKDW ZLOO IHHO HVSHFLDOO\ DXWKHQWLF³D FRXQWHU WR WKH VWDQGDUGL]HG PDVV SURGXFHG RU RWKHUZLVH SROLVKHG RIIHULQJV WKDW prevail today and the smooth, shiny surfaces of our digital devices. For instance, the lumpy form of an heirloom tomato or gnarled carrots at a farmers market are coming to have more appeal than the prettier produce on supermarket VKHOYHV 7KH VDPH JRHV IRU LPDJHU\ ZLWK PDUNHWHUV VKLIWLQJ WRZDUG VKRZLQJ UHDO SHRSOH RYHU PRGHOV H J 5HQW WKH 5XQZD\ QRZ IHDWXUHV XVHU VXEPLWWHG SKRWRV RI LWV GHVLJQHU GUHVVHV OHWWLQJ FXVWRPHUV VHH KRZ WKH\ ORRN RQ HYHU\GD\ ERGLHV LQ DGGLWLRQ WR PRGHOV BACK TO 100,PDJH FUHGLW VUTSL[100 THINGS TO WATCH IN 2013
INDIVIDUAL ATTENTION 48More mass market retailers and hospitality SURYLGHUV ZLOO EH FDWHULQJ WR D JURZLQJ H[SHFWDWLRQ RI VXSHULRU VHUYLFH $W D WLPH ZKHQ PDQ\ WUDQVDFWLRQV DUH GLJLWL]HG DQG PXOWLQDWLRQDO chains are replacing local vendors, consumers are VHHNLQJ RXW IULHQGO\ IDFHV ZKR FDQ FDWHU WR WKHLU individual needs. For instance, Target is testing D ´EHDXW\ FRQFLHUJHµ SURJUDP DQG - &UHZ·V recently relaunched personal shopper program, QRZ GXEEHG 9HU\ 3HUVRQDO 6W\OLVW LV DYDLODEOH for free at all stores. More supermarkets are hiring dietitians to help shoppers make nutritious choices. And more restaurants are pampering SDWURQV E\ UHO\LQJ RQ VRIWZDUH WKDW FDQ WUDFN LQGLYLGXDO SUHIHUHQFHV ZDWFK IRU WKLV W\SH RI VHUYLFH WR WULFNOH GRZQ IURP WKH KLJKHU HQG BACK TO 100,PDJH FUHGLW - &UHZ100 THINGS TO WATCH IN 2013
,167$17 (5$6( $336496LQFH WKH GLJLWDO UHFRUG LVQ·W HDVLO\ HUDVHG ZH·OO see more apps and other services that help people guard or instantly delete things they may later regret. Snapchat, for example, is a photo H[FKDQJH DSS WKDW OHWV VHQGHUV VSHFLI\ KRZ ORQJ D UHFLSLHQW FDQ YLHZ DQ LPDJH IURP WR VHFRQGV DQG QRWLÀHV VHQGHUV LI WKH UHFLSLHQW takes a screenshot of the image. TigerText is a similar TO 100,PDJH FUHGLWV TigerText Snapchat100 THINGS TO WATCH IN 2013
-202 -2< 2) 0,66,1* 287 ,W·V WKH ÁLS VLGH RI )202 FRQVFLRXVO\ RSWLQJ out of the endless social media stream, the QHZV F\FOH WKH GHOXJH RI HPDLO DQG countless other distractions and demands. 3HRSOH DUH SXWWLQJ WKHLU IHDU RI PLVVLQJ RXW WR UHVW E\ H[FLVLQJ WKH H[WUDQHRXV DQG RIWHQ LUUHOHYDQW ÀQGLQJ D MR\ LQ PLVVLQJ RXW EORJJHU and entrepreneur Anil Dash coined the acronym JOMO). They’re consuming information on a QHHG WR NQRZ EDVLV VR WKH\ FDQ VORZ GRZQ VDYRU WKH PRPHQW DQG IRFXV RQ ZKDW·V UHDOO\ LPSRUWDQW ZLWKRXW IHHOLQJ DQ[LRXV RU VWUHVVHG BACK TO 100,PDJH FUHGLW 3HWHU 0XOODQH\100 THINGS TO WATCH IN 2013
/,9( 675($0,1* /,)( 0HPRULHV ZLOO EH OLYH VWUHDPHG LQ UHDO WLPH 7KH QHZHVW VXSHU FRPSDFW YLGHR FDPHUD IURP *R3UR LV VPDOOHU DQG OLJKWHU WKDQ LWV SUHGHFHVVRUV³D ELJ VHOOLQJ SRLQW IRU WKH VNLHUV GLYHUV DQG RWKHU H[WUHPH VSRUWV HQWKXVLDVWV ZKR ORYH WR GRFXPHQW WKHLU H[SORLWV³DQG LQFOXGHV EXLOW LQ :L )L HQDEOLQJ OLYH VWUHDPLQJ RI IRRWDJH Users can also control the camera remotely using a smartphone app. BACK TO 100,PDJH FUHGLW *R3UR100 THINGS TO WATCH IN 2013
/2: &267 52%276 $V VRSKLVWLFDWHG URERWV JHW LQFUHDVLQJO\ DIIRUGDEOH ZH·OO VHH WKHP FKDQJLQJ LQGXVWULHV DQG PDQXIDFWXULQJ 7KH QHZ %D[WHU URERW IURP 5HWKLQN 5RERWLFV IRU H[DPSOH LV LQWHQGHG IRU WKH IDFWRU\ ÁRRU LW·V HDVLO\ SURJUDPPHG DQG FDQ ZRUN VDIHO\ LQ WDQGHP ZLWK KXPDQV ,Q %D[WHU GHYHORSPHQW NLWV ZLOO EH DYDLODEOH WR UHVHDUFKHUV DQG LQYHQWRUV SRWHQWLDOO\ H[SDQGLQJ LWV XVH LQWR UHDOPV EH\RQG the TO 100,PDJH FUHGLW 5HWKLQN 5RERWLFV100 THINGS TO WATCH IN 2013
/2: 7(&+ '(9,&( &+$5*,1* $ QXPEHU RI FRPSDQLHV DUH GHYLVLQJ ZD\V WR FKDUJH GHYLFHV ZLWKRXW SRZHU RXWOHWV RU ZLUHOHVV FKDUJHUV 1RNLD LV GHYHORSLQJ D 3RUWDEOH 6RODU Charger for use in places such as Nigeria and .HQ\D ZKHUH VXQ LV SOHQWLIXO EXW RXWOHWV DUH QRW 6RQ\ -DSDQ KDV UHOHDVHG D ZLQG XS FKDUJHU 3RZHUWUHNN KDV D WHFKQRORJ\ WKDW XVHV DYDLODEOH OLTXLG WR FUHDWH FKDUJHV DQG %LR/LWH SURGXFWV FRQYHUW KHDW IURP EXUQLQJ ZRRG IRU H[DPSOH into electricity to charge devices. BACK TO 100,PDJH FUHGLW Nokia100 THINGS TO WATCH IN 2013
0(',$ 7+$7 *(76 72 .12: <28 2QH ZD\ WKDW +\SHU 3HUVRQDOL]DWLRQ RQH RI RXU 7UHQGV IRU LV PDQLIHVWLQJ LV ZLWK media that’s tailored to the individual consumer. )RU LQVWDQFH WKH %%&·V 5 ' GHSDUWPHQW LV H[SHULPHQWLQJ ZLWK 3HUFHSWLYH 0HGLD YLGHR RU DXGLR FRQWHQW WKDW·V FXVWRPL]HG EDVHG RQ UHDO WLPH GDWD DERXW WKH SHRSOH H[SHULHQFLQJ LW IRU H[DPSOH WKHLU ORFDWLRQ ORFDO ZHDWKHU DQG QHZV HYHQWV HWF 3RVVLEOH XVHV IRU WKH WHFKQRORJ\ LQFOXGH D 79 VHW WKDW ZRXOG DXWRPDWLFDOO\ LGHQWLI\ D YLHZHU DQG GHOLYHU UHOHYDQW FRQWHQW DQG UDGLR DQG 79 VKRZV WKDW WDLORU PXVLF WR LQGLYLGXDO SUHIHUHQFHV 0HDQZKLOH H ERRN SXEOLVKHU &ROLORTX\ SURGXFHV QRYHOV WKDW PRUSK WKHLU VWRU\ EDVHG RQ UHDGHU SUHIHUHQFHV BACK TO 100,PDJH FUHGLW &ROLORTX\100 THINGS TO WATCH IN 2013
0(',&$/ 60$573+21(6 /LIH:DWFK $* ZKLFK PDNHV PHGLFDO PRQLWRULQJ V\VWHPV KDV SURGXFHG WKH ÀUVW PHGLFDO VPDUWSKRQH IHDWXULQJ EXLOW LQ VHQVRUV IRU PRQLWRULQJ KHDUW UDWH (&* EORRG VXJDU OHYHOV ERG\ WHPSHUDWXUH HYHQ VWUHVV OHYHOV 8VHUV FDQ DOVR FKHFN EORRG JOXFRVH E\ LQVHUWLQJ WHVW VWULSV LQWR WKH SKRQH 5HVXOWV FDQ EH VKDUHG ZLWK caretakers, physicians, etc., via email or text. The phone also reminds users to take medication and includes a pedometer application and diet apps. LifeWatch is seeking approval as a medical diagnostic device in the EU and the . BACK TO 100,PDJH FUHGLW LifeWatch100 THINGS TO WATCH IN 2013
0(18 )5(( ',1,1* $V PRUH UHVWDXUDQWV WU\ WR EH DOO WKLQJV WR DOO GLQHUV LQ WKLV HUD RI IXVV\ HDWLQJ³FDWHULQJ WR a multitude of dietary restrictions and food DOOHUJLHV³VRPH DUH JRLQJ LQ WKH RWKHU GLUHFWLRQ DGRSWLQJ D OLPLWHG RSWLRQV DSSURDFK 7KH SUL[ À[H RQO\ RU ´WDEOH G·K{WHµ PHQX DUH FDWFKLQJ RQ RXWVLGH (XURSH 7KH FRQFHSW KDV EHHQ D KLW for restaurants like Torrisi Italian Specialties and &KHI·V 7DEOH LQ 1HZ <RUN 1H[W LQ &KLFDJR DQG &KDLUV LQ 6KDQJKDL ZKLFK DOO VHUYH HODERUDWH PXOWLFRXUVH PHDOV :DWFK DOVR IRU XOWUD PLQLPDOLVW UHVWDXUDQWV OLNH PLQL FKDLQ %XUJHU /REVWHU LQ /RQGRQ ZKHUH \RX FDQ RUGHU D EXUJHU OREVWHU RU D OREVWHU UROO BACK TO 100,PDJH FUHGLW Brooklyn Fare100 THINGS TO WATCH IN 2013
MIDCALORIE FOODS 7KH FRQFHSW LVQ·W QHZ DQG VRPH SUHYLRXV RIIHULQJV KDYH ERPEHG EXW IRRG VFLHQWLVWV DUH GRLQJ EHWWHU DW SURGXFLQJ WDVW\ SURGXFWV WKDW FRPSURPLVH EHWZHHQ DOO RU QRWKLQJ :LWK FRQVXPHUV ZDU\ RI ´OLJKWµ DQG GLHW IRRGV EXW looking for healthier choices, it’s a potentially OXFUDWLYH QLFKH 3HSVL KDV ODXQFKHG 1H[W FDORULHV DQG OHVV VXJDU DQG &RNH LV WHVWLQJ FDORULH YHUVLRQV RI 6SULWH DQG )DQWD +HUVKH\·V QHZ 6LPSOH 3OHDVXUHV WUHDW KDV OHVV IDW ZKLOH )ULWR /D\ KDV DGGHG QHZ ÁDYRUV RI LWV UHGXFHG IDW .HWWOH &RRNHG FKLSV BACK TO 100,PDJH FUHGLW The Hershey THINGS TO WATCH IN 2013
MINDFUL LIVING &RQVXPHUV DUH GHYHORSLQJ D SRVW UHFHVVLRQDU\ TXDVL =HQ GHVLUH WR H[SHULHQFH HYHU\WKLQJ LQ D PRUH SUHVHQW FRQVFLRXV ZD\ 0LQGIXO HDWLQJ LQYROYHV VDYRULQJ HYHU\ ELWH ZLWKRXW GLVWUDFWLRQ from electronics and even conversation. Mindful running pays careful attention to form. Mindful VKRSSLQJ PHDQV QRW RYHUVSHQGLQJ DQG EX\LQJ RQO\ ZKDW·V QHHGHG WR IHHO IXOÀOOHG LQ WKH SUHVHQW Once the domain of the spiritual set, mindful OLYLQJ LV ÀOWHULQJ LQWR WKH PDLQVWUHDP DV PRUH SHRSOH IHHO GUDZQ WR WKH LGHD RI VKXWWLQJ RXW distractions and focusing on the moment. BACK TO 100,PDJH FUHGLW HarperCollins100 THINGS TO WATCH IN 2013
02%,/( 237,0,=(' *2(6 0$,1675($0 6PDUWSKRQH VDOHV ZRUOGZLGH QRZ HFOLSVH WKRVH RI 3&V ZLWK D JURZLQJ SURSRUWLRQ RI VPDUWSKRQH RZQHUV DFFHVVLQJ WKH :HE SULPDULO\ WKURXJK WKH PRELOH GHYLFH %XW DV PDQ\ DV LQ RI *RRJOH·V WRS DGYHUWLVHUV GLG QRW \HW KDYH D PRELOH RSWLPL]HG ZHEVLWH DV RI $SULO $V FRQVXPHU SDWLHQFH ZLWK PRELOH XQIULHQGO\ H[SHULHQFHV ZHDUV WKLQ LQ DOUHDG\ VKLIW WR D FRPSHWLWRU·V VLWH DIWHU D EDG H[SHULHQFH H[SHFW WR EH D WXUQLQJ SRLQW ZLWK WKH YDVW PDMRULW\ RI PDUNHWHUV· VLWHV RSWLPL]HG E\ \HDU HQG BACK TO 100,PDJH FUHGLW Kolin Toney100 THINGS TO WATCH IN 2013
MOOC STARS60As more people sign on to MOOCs (Massive 2SHQ 2QOLQH &RXUVHV ZH·OO VHH D FRKRUW RI VWDU instructors emerging. Whereas teaching skills are RIWHQ VHFRQGDU\ WR UHVHDUFK ZRUN DW XQLYHUVLWLHV WKLV SODWIRUP ZLOO SXVK WKH PRVW FRPSHOOLQJ OHFWXUHUV WR WKH WRS³SHUKDSV HYHQ HQDEOLQJ WKHP WR FRPPDQG +ROO\ZRRG OHYHO VDODULHV DV VRPH have predicted. One rising star is Duke philosophy SURIHVVRU :DOWHU 6LQQRWW $UPVWURQJ ZKRVH &RXUVHUD FODVV ´7KLQN $JDLQ +RZ WR 5HDVRQ DQG $UJXHµ KDV D URVWHU RI VWXGHQWV BACK TO 100,PDJH FUHGLW Duke University100 THINGS TO WATCH IN 2013
NATURE AS ANTIDOTE 61:LWK XUEDQL]DWLRQ ULVLQJ VWHDGLO\³WRGD\ PRUH WKDQ KDOI WKH ZRUOG·V SRSXODWLRQ OLYHV LQ FLWLHV FRPSDUHG WR OHVV WKDQ LQ ³PRUH SHRSOH ZLOO UHWUHDW WR QDWXUH WR HVFDSH WKH SUHVVXUHV QRLVH SROOXWLRQ WUDIÀF DQG RWKHU VWUHVVRUV RI WKH city. We’ll also see this urge manifest in other ZD\V WRR IURP DQ HPEUDFH RI QDWXUDO RUJDQLF HOHPHQWV LQ GpFRU WR HYHU PRUH QDWXUH WKHPHG entertainment TO 100,PDJH FUHGLW 0DULDQ %HUHORZLW]100 THINGS TO WATCH IN 2013
1(8527(&+12/2*<62´%UDLQ SRZHUµ LV VWDUWLQJ WR WDNH RQ D QHZ PHDQLQJ 1HZ DGYDQFHV LQ WKH ÀHOG RI QHXURWHFKQRORJ\³FRQQHFWLQJ WHFKQRORJ\ WR WKH EUDLQ DQG FHQWUDO QHUYRXV V\VWHP³JR EH\RQG ELRQLF OLPEV WR URERWLFV FRQWUROOHG E\ WKH EUDLQ ,Q Nature SXEOLVKHG D VXFFHVVIXO WHVW RI URERW DUPV FRQWUROOHG E\ EUDLQ DFWLYLW\ ,VUDHO LV ORRNLQJ WR EHFRPH WKH FHQWHU RI WKLV QHZ XQLYHUVH ZLWK ,VUDHO %UDLQ 7HFKQRORJLHV RIIHULQJ D PLOOLRQ SUL]H WR DQ\RQH ZKR ´FDQ GHPRQVWUDWH DQ H[WUDRUGLQDU\ EUHDNWKURXJK LQ EUDLQ WHFKQRORJ\ µ :KLOH neurotechnologies promise hope for spinal cord LQMXULHV $O]KHLPHU·V DQG $/6 VRPH HWKLFLVWV DUH SUHDFKLQJ FDXWLRQ OHVW ZH JHW LQWR ZDUV LQYROYLQJ EUDLQ FRQWUROOHG ZHDSRQU\ BACK TO 100,PDJH FUHGLW MJPDUFHOLQR100 THINGS TO WATCH IN 2013
1(: ',*,7$/ 52<$/7< 63:KHQ &DWKHULQH 'XFKHVV RI &DPEULGJH JLYHV ELUWK WKLV EXQGOH RI MR\ ZLOO EH WKH ÀUVW PHPEHU RI (QJOLVK UR\DOW\ ERUQ LQ WKH DJH RI VRFLDO PHGLD ,W ZLOO EH WKH PRVW WZHHWHG EORJJHG DERXW DQG SKRWRJUDSKHG UR\DO EDE\ LQ KLVWRU\ DQG WKH ÀUVW RI PDQ\ ZRUOG OHDGHUV ZLWK D GLJLWDO WUDLO IROORZLQJ WKHP IURP ELUWK :DWFK IRU WKH UR\DO IDPLO\ WR HPEUDFH VHYHUH FDXWLRQ OHVW WKH\ IDFH IXWXUH ´3ULQFH +DUU\ JRHV WR 9HJDVµ VFDQGDOV BACK TO 100,PDJH FUHGLW Kate Middleton100 THINGS TO WATCH IN 2013
NEWS BITES 64As smartphones proliferate, more people are FDWFKLQJ XS ZLWK WKH QHZV RQ WKHLU PRELOH :DWFK for consumers to adopt apps that use algorithms WR SURYLGH VXPPDULHV RI QHZV VWRULHV PDNLQJ LW HDV\ WR VWD\ FXUUHQW ZLWK D TXLFN VFDQ 6XPPO\ DQ L3KRQH DSS FUHDWHG E\ 1LFN '·$ORLVLR ZKR KDV EHHQ FDOOHG ´WKH ,QWHUQHW·V QHZHVW ER\ JHQLXV µ ERLOV QHZV VWRULHV GRZQ WR DERXW ZRUGV $QG :DYLL LV D QHZ DSS DQG VLWH WKDW SDUHV DUWLFOHV WR D VLPSOH VHQWHQFH )RU ERWK DSSV XVHUV FDQ QDUURZ WKH IHHG WR WRSLFV RI WKHLU FKRLFH BACK TO 100,PDJH FUHGLW Summly100 THINGS TO WATCH IN 2013
NFC TAGS :LWK DERXW PLOOLRQ QHDU ÀHOG FRPPXQLFDWLRQ²HQDEOHG PRELOH GHYLFHV H[SHFWHG WR VHOO ZRUOGZLGH LQ ZDWFK IRU ZLGH DGRSWLRQ RI FXVWRPL]DEOH 1)& WDJV 8VHUV FDQ SURJUDP WKHVH VPDOO WDJV ZKLFK DOVR FRPH LQ RWKHU IRUPV OLNH EUDFHOHWV WR LQLWLDWH DQ DUUD\ RI IXQFWLRQV RQ PRELOH GHYLFHV³H J MXVW WDS WKH SKRQH WR VZLWFK LW WR VLOHQW PRGH VHQG PHVVDJHV RU open up apps. Brands including Sony (Xperia SmartTags) and Samsung (TecTiles stickers) are QRZ LQ WKH JDPH 7KH WDJV KDYH LQWHUHVWLQJ SRWHQWLDO IRU EUDQGV ZKLFK FDQ XVH WKHP WR VLPSOLI\ SURFHVVHV OLNH GRZQORDGLQJ LQIRUPDWLRQ or even making a TO 100,PDJH FUHGLW Sony100 THINGS TO WATCH IN 2013
OBJECTS WITH ATTITUDE 66$V PRUH HYHU\GD\ REMHFWV HYROYH LQWR FRQQHFWHG WHFK LQIXVHG VPDUW GHYLFHV WKH\·UH JDLQLQJ WKHLU RZQ YRLFH 7R\RWD )ULHQG ZKLFK ODXQFKHG LQ -DSDQ LQ LV D VRFLDO QHWZRUN RI VRUWV WKDW FRQQHFWV FXVWRPHUV ZLWK WKHLU FDUV 2ZQHUV FDQ ´IULHQGµ WKHLU YHKLFOH WKHQ VHH LQIRUPDWLRQ OLNH EDWWHU\ FKDUJH DQG IXHO OHYHO (ULFVVRQ LV GHYHORSLQJ D SURWRW\SH )DFHERRN OLNH LQWHUIDFH ZKHUH XVHUV FDQ VHH GHWDLOHG PHVVDJHV RU LQVWUXFWLRQV IURP WKHLU VPDUW REMHFWV ODPSV IULGJHV RYHQV HWF $V REMHFWV EHFRPH LQWHUDFWLYH PDUNHWHUV ZLOO QHHG WR SURYLGH WKHP ZLWK SHUVRQDOLWLHV BACK TO 100,PDJH FUHGLW Toyota100 THINGS TO WATCH IN 2013
OFFSET THINKING 2IIVHWV DUHQ·W MXVW IRU FDUERQ DQ\PRUH $V D ZD\ of encouraging people and corporations to act PRUH UHVSRQVLEO\ WKH LGHD RI PLWLJDWLQJ RQH·V harmful activities is taking hold. The ecologically PLQGHG KDYH EHHQ SXVKLQJ ELRGLYHUVLW\ DQG ZDWHU RIIVHWV ,Q WKH 8 6 WZR OLJKWKHDUWHG VLWHV RIIHU XS FKLFNHQ RIIVHWV IRU SHRSOH ZKR ZDQW D &KLFN ÀO $ VDQGZLFK EXW GRQ·W VXSSRUW WKH FRPSDQ\·V VWDQFH DJDLQVW VDPH VH[ PDUULDJH BACK TO 100,PDJH FUHGLW &KLFN ÀO $ &RQIHVVLRQDO100 THINGS TO WATCH IN 2013
ONLINE GROCERIES 682QOLQH JURFHU\ VKRSSLQJ LV VORZO\ JRLQJ mainstream as more consumers start purchasing DFURVV FKDQQHOV $ JOREDO 1LHOVHQ VXUYH\ IRXQG WKDW RI UHVSRQGHQWV SODQQHG WR EX\ IRRG DQG EHYHUDJH SURGXFWV XVLQJ D GLJLWDO GHYLFH LQ WKH QH[W WKUHH WR VL[ PRQWKV XS IURP LQ 2010. In the ., IBISWorld is forecasting annual JURZWK RI LQ WKH VHFWRU BACK TO 100,PDJH FUHGLWV ZHEGHVLJQKRW FRP Fresh Direct100 THINGS TO WATCH IN 2013
3$3(5/(66 ('8&$7,21 69The days of telling students to put pencil to SDSHU DUH RQ WKH ZD\ RXW 7KDQNV WR WKH TXLFN DGRSWLRQ RI WDEOHW FRPSXWHUV WKH LGHD RI ´SDSHUOHVV HGXFDWLRQµ LV JDLQLQJ DGKHUHQWV ZRUOGZLGH 8 6 (GXFDWLRQ 6HFUHWDU\ $UQH 'XQFDQ KDV VDLG WUDGLWLRQDO WH[WERRNV VKRXOG EH REVROHWH ´RYHU WKH QH[W IHZ \HDUVµ 6RXWK .RUHD LV DLPLQJ IRU LWV VFKRROV WR EH IXOO\ SDSHUOHVV E\ DQG WKH 8$( LV KDQGLQJ RXW WDEOHWV DW LWV PDMRU KLJKHU HGXFDWLRQ LQVWLWXWLRQV BACK TO 100,PDJH FUHGLW Bunches and Bits {Karina}100 THINGS TO WATCH IN 2013
3$66:25'6 ´7KH DJH RI WKH SDVVZRUG KDV FRPH WR DQ HQG µ ZURWH Wired·V 0DW +RQDQ LQ 1RYHPEHU :LWK hacking and email phishing rising dramatically, ZH·OO VHH PRUH FRPSOH[ DOWHUQDWLYHV UHSODFLQJ WUDGLWLRQDO SDVVZRUGV 7ZR IDFWRU DXWKHQWLFDWLRQ³ZKLFK UHTXLUHV WZR GLIIHUHQW IRUPV RI LGHQWLW\ SURRI³LV QRZ RIIHUHG E\ *PDLO 3D\3DO DQG 'URSER[ /\ DQ DSS LQ SULYDWH EHWD RIIHUV D VLPLODU VHUYLFH %LRPHWULF VHFXULW\ ZKLFK UHOLHV RQ IDFLDO UHFRJQLWLRQ ÀQJHUSULQWV RU voice patterns, is already coming to smartphones. BACK TO 100,PDJH FUHGLW LaunchKey100 THINGS TO WATCH IN 2013
3$7&+:25. ($51,1*6 7KH 0LOOHQQLDO *HQHUDWLRQ LV VRZLQJ DV PDQ\ SURIHVVLRQDO VHHGV DV WKH\ FDQ GULYHQ LQ SDUW E\ DQ HFRQRP\ WKDW QHFHVVLWDWHV FREEOLQJ WRJHWKHU DQ LQFRPH DQG DLGHG E\ VLWHV VXFK DV (WV\ DQG .LFNVWDUWHU WKDW KHOS WXUQ VLGH SURMHFWV LQWR SURÀWDEOH YHQWXUHV Forbes FDOOHG WKLV ´PXOWL FDUHHULVPµ 079 GXEV LW ´VLGHWUHSUHQHXULVP µ :H WHUPHG LW ´SDWFKZRUN HDUQLQJVµ LQ *HQHUDWLRQ *R RQH RI RXU 7UHQGV IRU the phenomenon is only gaining steam as QRQWUDGLWLRQDO FDUHHU SDWKV EHFRPH WKH QRUP BACK TO 100,PDJH FUHGLWV Etsy Kickstarter100 THINGS TO WATCH IN 2013
3(5621$/ '$7$ 2:1(56+,3 :LWK RQOLQH DQG PRELOH FRQVXPHUV JHQHUDWLQJ JUHDWHU DPRXQWV RI GDWD DQG EXVLQHVVHV JURZLQJ PRUH DGHSW DW OHYHUDJLQJ LW WKH TXHVWLRQ RI ZKR RZQV WKDW LQIRUPDWLRQ LV FRPLQJ WR WKH IRUH ,QFUHDVLQJO\ SHRSOH ZLOO VWDUW WR SHUFHLYH WKHLU data as currency. We’ll see consumers adopt services like ’s upcoming data YDXOW 3HUVRQDO DQG 4L\ WKDW KHOS XVHUV OLPLW KRZ PXFK LV VKDUHG RU SODWIRUPV WKDW KHOS WKHP SURÀW IURP WKHLU GDWD 8VHUV RI (QOLNHQ GRZQORDG VRIWZDUH WKDW WUDFNV WKHLU :HE DFWLYLW\ WKH money generated from selling the data is then directed to designated TO 100,PDJH FUHGLW Enliken100 THINGS TO WATCH IN 2013
35,0( 7,0( )25 6(&21' 6&5((1 PD\ EH WKH \HDU WKH ,QWHUQHW JDLQV WUXH legitimacy for its original programming. In April, 1HWÁL[ DQVZHUV IDQV· FDOOV WR UHYLYH WKH FXOW KLW Arrested Development +XOX <DKRR $2/ DQG 0LFURVRIW DQG SRVVLEO\ $PD]RQ DUH DOO UHFUXLWLQJ ELJ QDPH WDOHQW WR GHYHORS DWWHQWLRQ JHWWLQJ :HE SURJUDPPLQJ ZKLOH <RX7XEH·V PLOOLRQ EHW RQ SURJUDPPLQJ FKDQQHOV LV ZHOO XQGHU ZD\ :LWK VR PXFK LQYHVWHG KLJK TXDOLW\ :HE SURJUDPPLQJ LV DOPRVW WRR ELJ WR IDLO BACK TO 100,PDJH FUHGLW 1HWÁL[100 THINGS TO WATCH IN 2013
35,9$&< (7,48(77( 7KH PRUH WKDW GLJLWDO VKDULQJ EHFRPHV D XELTXLWRXV SDUW RI OLIH WKH PRUH SHRSOH DUH ORRNLQJ WR IRUPXODWH UXOHV DURXQG WKH EHKDYLRU DQ HWLTXHWWH IRU KRZ DQG ZKDW LV VKDUHG :DWFK IRU VRFLDO PHGLD XVHUV WR VWDUW WKLQNLQJ WZLFH DERXW EHKDYLRUV UDQJLQJ IURP SKRWR WDJJLQJ WR SRVWLQJ FRQJUDWXODWRU\ QRWHV RQ )DFHERRN DV WKH\ JURZ PRUH WXQHG LQ WR VHQVLWLYLWLHV DURXQG SHUVRQDO SULYDF\ :H·OO DOVR VHH ´VRFLDO PHGLD SROLFLHVµ IRU PLOHVWRQH HYHQWV VXFK DV ZHGGLQJV DQG EDE\ VKRZHUV DV ZHOO DV YDULRXV RWKHU JDWKHULQJV ZLWK SHRSOH DVNLQJ JXHVWV QRW WR WZHHW DERXW FKHFN LQ WR RU SRVW SKRWRV RI WKHVH intimate TO 100,PDJH FUHGLW )DFHERRN100 THINGS TO WATCH IN 2013
48,(7 352'8&76 7LUHG RI WKH UDFNHW" <RX·UH QRW DORQH :DWFK IRU PDUNHWHUV WR WDS LQWR WKH ULVLQJ GHVLUH IRU TXLHW³´VLOHQFHµ ZDV RQ RXU 7KLQJV WR :DWFK LQ OLVW³DV WRGD\·V EX]]LQJ EHHSLQJ ZRUOG VWLUV demand for a retreat from noise. In the ., the 1RLVH $EDWHPHQW 6RFLHW\ D QRQSURÀW GHGLFDWHG WR ÀJKWLQJ QRLVH SROOXWLRQ UHFHQWO\ XQYHLOHG Quiet Mark, a seal of approval for products that GLDO GRZQ WKH YROXPH /H[XV D VXSSRUWHU RI WKH RUJDQL]DWLRQ KDV SOD\HG XS WKH TXLHWQHVV RI LWV &7 K FRPSDFW K\EULG LQ D FDPSDLJQ GXEEHG ´4XLHW 5HYROXWLRQ µBACK TO 100,PDJH FUHGLWV Quiet Mark RLA100 THINGS TO WATCH IN 2013
5('8&(' *8,/7 &$1'< Consumers can have their cake and eat it too ZLWK FDQG\ WKDW GLDOV GRZQ RQ WKH VLQIXO VWXII DQG DPSV XS WKH EHQHÀFLDO LQJUHGLHQWV 7KH 8QUHDO OLQH³ZKLFK XVHV QR DUWLÀFLDO LQJUHGLHQWV and preservatives, corn syrup or hydrogenated RLOV³FDPH RQ WKH 8 6 PDUNHW LQ DQG VHOOV in mainstream outlets like CVS and Target. Supercandy, from a company called Snap Infusion, LV PDUNHWHG DV D IXQFWLRQDO IRRG ,WV JXPP\ FDQGLHV MHOO\ EHDQV DQG FDUDPHOV DUH HQKDQFHG ZLWK YLWDPLQV DQG HOHFWURO\WHV DQG VZHHWHQHG ZLWK HYDSRUDWHG FDQH MXLFH DQG WDSLRFD V\UXS 0HDQZKLOH +HUVKH\·V QHZ 6LPSOH 3OHDVXUHV FKRFRODWHV KDYH OHVV IDW BACK TO 100,PDJH FUHGLW Snap Infusion100 THINGS TO WATCH IN 2013
5(63216,9( :(% '(6,*1 The proliferation of online platforms VPDUWSKRQH WDEOHW GHVNWRS LV SXVKLQJ PDUNHWHUV LQWR FURVV SODWIRUP GHVLJQV WKDW DGDSW WR GLIIHUHQW VFUHHQ VL]HV DQG GHYLFHV %UDQGV WKDW KDYH DOUHDG\ DGRSWHG WKLV ÁH[LEOH DSSURDFK LQFOXGH -DFN 'DQLHO·V DQG 6WDUEXFNV BACK TO 100,PDJH FUHGLW Jack Daniel’s100 THINGS TO WATCH IN 2013
5(7$,/(56 (1$%/( 5(&<&/,1* ,Q D ELG WR EH PRUH JUHHQ DSSDUHO VHOOHUV DUH ramping up efforts to keep clothing out of ODQGÀOOV ,Q 3XPD LQWURGXFHG %ULQJ 0H %DFN DGGLQJ LQ VWRUH ELQV LQWR ZKLFK VKRSSHUV can deposit used clothing and shoes (of any EUDQG WKH JRRGV DUH WKHQ UHXVHG XSF\FOHG IRU LQGXVWULDO XVH RU UHF\FOHG LQWR QHZ UDZ PDWHULDOV 6WDUWLQJ LQ )HEUXDU\ + 0 ZLOO similarly start collecting used clothing. And 0DUNV 6SHQFHU RIIHUV ´VKZRSSLQJµ VKRSSLQJ VZDSSLQJ FROOHFWLQJ XVHG JDUPHQWV LQ FROODERUDWLRQ ZLWK 2[IDP BACK TO 100,PDJH FUHGLW 3XPD100 THINGS TO WATCH IN 2013
RIVER CRUISING River cruising is slated to make a splash in the travel industry. In 2012, for instance, %ULWLVK FUXLVH EUDQGV 9R\DJHV RI 'LVFRYHU\ DQG +HEULGHDQ ,VODQG &UXLVHV ERWK LQWURGXFHG ULYHU cruises. Other companies are adding river cruise LWLQHUDULHV ZRUOGZLGH DV ZHOO DV QHZ VKLSV BACK TO 100,PDJH FUHGLW Voyages of Discovery100 THINGS TO WATCH IN 2013
6(/) 6(59,&( 80&RQVXPHUV ZLOO EH GRLQJ HYHU PRUH IRU WKHPVHOYHV DV EXVLQHVVHV FXW ODERU FRVWV E\ DGGLQJ QHZ VHOI VHUYLFH RSWLRQV $LUOLQHV DUH SXWWLQJ PRUH FRQWURO LQ Á\HUV· KDQGV ZLWK WKH DGYHQW RI ´WDJ \RXU RZQµ OXJJDJH DQG VHOI ERDUGLQJ 6HOI FKHFNRXW LV EHFRPLQJ PRUH FRPPRQ LQ UHWDLO DQG WKH DGYHQW RI ´VPDUW FDUWVµ DQG PRELOH ´VFDQ DQG JRµ DSSV ZLOO SXW D QHZ VSLQ RQ WKH LGHD $QG PRELOH KHDOWK WRROV DUH HQDEOLQJ SDWLHQWV WR PRQLWRU WKHLU RZQ YLWDO VLJQV :KLOH WKH EHQHÀWV RI IDFH WR IDFH LQWHUDFWLRQV DUH VDFULÀFHG VHOI VHUYLFH LV RIWHQ PRUH HIÀFLHQW DQG WRGD\·V FRQVXPHUV IUHTXHQWO\ prefer to take the reins. BACK TO 100,PDJH FUHGLW Retalix THINGS TO WATCH IN 2013
6(5,$/,=(' ',*,7$/ ),&7,21816HULDOL]HG ÀFWLRQ³SRSXODUL]HG LQ WKH WK FHQWXU\ DV D ZD\ WR VHOO QHZVSDSHUV DQG WHVW WKH FRPPHUFLDO YLDELOLW\ RI D QRYHO³LV H[SHULHQFLQJ a digital revival. It’s a good match for readers DFFXVWRPHG WR FRPSOH[ SORWV RQ 79 VKRZV VXFK as Mad Men, Lost and Breaking Bad. Digital SXEOLVKHU %\OLQHU UHFHQWO\ DQQRXQFHG %\OLQHU 6HULDOV 3O\PSWRQ D ´VWXGLRµ IRU VHULDO ÀFWLRQ FR IRXQGHG E\ D IRUPHU New York Times MRXUQDOLVW DQG D QRYHOLVW ZLOO SURYLGH WKUHH RI WKH HLJKW WLWOHV WKDW $PD]RQ SODQV WR UHOHDVH XQGHU LWV QHZ Kindle Serials program. BACK TO 100,PDJH FUHGLW 3O\PSWRQ100 THINGS TO WATCH IN 2013
SET JETTING821HZ =HDODQG KDV VHHQ D VSLNH LQ WRXULVW visits since The Lord of the Rings GHEXWHG LQ QRZ The Hobbit LV H[SHFWHG WR EULQJ HYHQ PRUH WUDYHOHUV WR WKH 3DFLÀF QDWLRQ /RQJ SRSXODU DPRQJ ÀOP IDQDWLFV ´VHW MHWWLQJµ ZLOO EHFRPH PRUH PDLQVWUHDP HVSHFLDOO\ DV PRUH VLWHV VWDUW WR WRXW WKHLU +ROO\ZRRG FRQQHFWLRQV $V SDUW RI WKH SURPRWLRQ IRU \HDUV RI -DPHV %RQG ÀOPV WKH VWDUV PDGH DSSHDUDQFHV DW VHW locations around the . in 2012. In 2013, Life of Pi ÀOPHG LQ ,QGLD DQG The Lone Ranger WKH $PHULFDQ :HVW DUH H[SHFWHG WR KHOS GUDZ YLVLWRUV WR ÀOPLQJ ORFDOHV BACK TO 100,PDJH FUHGLW +REELWRQ 0RYLH 6HW 7RXUV100 THINGS TO WATCH IN 2013
6+233,1* +27(/683In Middle Eastern countries including the ., /HEDQRQ 6DXGL $UDELD (J\SW DQG %DKUDLQ PHJDPDOOV ZLWK KRWHOV LQ WKHP DUH IXHOLQJ D WRXULVP UHFRYHU\ DIWHU WKH $UDE 6SULQJ RI WRRN D WROO $ 6KHUDWRQ ZLOO RSHQ LQ 'XEDL·V 0DOO RI WKH (PLUDWHV LQ DQG WKH XSFRPLQJ <DV 0DOO LQ $EX 'KDEL ZLOO KRXVH VHYHQ KRWHOV BACK TO 100,PDJH FUHGLW 3XOOPDQ100 THINGS TO WATCH IN 2013
SOCIAL MEDIA HACKS84:LWK HYHU\RQH IURP FROOHJH DGPLVVLRQV RIÀFHUV and employers to potential dates routinely JOHDQLQJ LQIRUPDWLRQ IURP )DFHERRN SURÀOHV SHRSOH DUH OHDUQLQJ WR ´KDFNµ WKH VRFLDO PHGLD V\VWHP LQ D ELG WR PDLQWDLQ D FHUWDLQ LPDJH )RU LQVWDQFH VRPH FUHDWH )DFHERRN SURÀOHV XQGHU SVHXGRQ\PV NQRZQ RQO\ WR IULHQGV DQG D IHZ UHSRUWHGO\ FUHDWH VHFRQG SURÀOHV SRUWUD\LQJ DQ ´LGHDO VHOI µ ÀOOHG ZLWK XSGDWHV DERXW YROXQWHHULQJ DQG WKH OLNH $ VXUYH\ ZH FRQGXFWHG LQ WKH 8 6 DQG 8 . LQ 1RYHPEHU IRXQG WKDW RI PHQ DQG RI ZRPHQ have created alternative online personas. Watch for more people to game the system as privacy concerns TO 100,PDJH FUHGLW CNN100 THINGS TO WATCH IN 2013
67$1'83 '( $V UHVHDUFK FRQQHFWV DQ DUUD\ RI KHDOWK SUREOHPV ZLWK VLWWLQJ IRU SURORQJHG SHULRGV³HYHQ DPRQJ WKRVH ZKR H[HUFLVH UHJXODUO\³ZDWFK IRU WKH SUROLIHUDWLRQ RI VWDWLRQV WKDW HQDEOH XSULJKW ZRUNLQJ 2IÀFH IXUQLWXUH EUDQG 6WHHOFDVH KDV VDLG VDOHV RI VWDQG XS GHVNV DUH H[SDQGLQJ DW IRXU WLPHV WKH UDWH RI LWV QRUPDO GHVNV DPRQJ LWV RIIHULQJV ´:DONVWDWLRQV µ ZKLFK IHDWXUH D WUHDGPLOO EHORZ D GHVN 6LPLODUO\ (UJR 'HVNWRS ZKLFK VHOOV DGMXVWDEOH ZRUNVWDWLRQV VD\V VDOHV KDYH TXDGUXSOHG LQ WKH SDVW \HDU BACK TO 100,PDJH FUHGLW Steelcase100 THINGS TO WATCH IN 2013
675(66 021,725,1* $33686$V ZH HQWHU WKH 6XSHU 6WUHVV (UD³RQH RI RXU 7UHQGV IRU ³VWUHVV LV JHWWLQJ PRUH ZLGHO\ UHFRJQL]HG DV D VHULRXV PHGLFDO FRQFHUQ RSHQLQJ up a market for tools that help people manage their stress. Recent examples include Bandu, a SURWRW\SH GHYHORSHG E\ 0,7 QHXURVFLHQWLVWV DQG HQJLQHHUV ZKLFK PRQLWRUV VWUHVV WKURXJK D ZDWFK DQG PRELOH DSS 'HHSDN &KRSUD·V 6WUHVV )UHH D VL[ ZHHN LQWHUDFWLYH FRXUVH WKDW·V DYDLODEOH IRU WKH L3KRQH DQG *36 IRU WKH 6RXO DQ XSFRPLQJ DSS IURP 7KH +XIÀQJWRQ 3RVW WKDW ZLOO PHDVXUH VWUHVV LQGLFDWRUV DQG KHOS XVHUV ´JHW EDFN RQ course.”BACK TO 100,PDJH FUHGLW Neumitra100 THINGS TO WATCH IN 2013
SUGRU ´/RRNV OLNH 3OD\ 'RK DFWV OLNH 6XSHU *OXH µ VDLG Time RI WKLV PROGDEOH VLOLFRQH UXEEHU VXEVWDQFH LQWHQGHG WR KHOS FRQVXPHUV ´KDFNµ HYHU\GD\ REMHFWV 6XJUX ZKLFK PHDQV ´SOD\µ LQ *DHOLF LV VORZO\ JHWWLQJ ZLGHU GLVWULEXWLRQ DQG PRUH QRWLFH IURP ',<HUV DQG ´PDNHUµ W\SHV ´:H WKLQN WKDW VRPHGD\ SHRSOH ZRQ·W NQRZ KRZ WKH\ GLG ZLWKRXW LW µ VD\V WKH EUDQG·V 7ZLWWHU ODEHO D ERDVW WKDW PD\ SURYH WUXH EDVHG RQ UDYHV DURXQG WKH :HE BACK TO 100,PDJH FUHGLW Sugru100 THINGS TO WATCH IN 2013
7$%/(7 6+233,1* 88$V D ZLGHU DUUD\ RI FRQVXPHUV DGRSW WDEOHWV DQG PRUH UHWDLOHUV HPEUDFH WKH SODWIRUP·V RSSRUWXQLWLHV ZDWFK IRU WDEOHW FRPPHUFH WR WDNH RII 7KH DSSHDO RI WDEOHW VKRSSLQJ LQFOXGHV D ELJJHU VFUHHQ WKDQ VPDUWSKRQHV D PRUH OHDQ EDFN H[SHULHQFH DQG HDVLHU WRXFK EURZVLQJ WKDQ WUDGLWLRQDO H FRPPHUFH DQG DJJUHJDWLRQ apps (like Catalogue) that let shoppers scan multiple catalogs simultaneously. In a 2012 6KRS RUJ )RUUHVWHU 5HVHDUFK VWXG\ DERXW KDOI of merchants surveyed reported higher average RUGHUV IURP WDEOHWV WKDQ 3&V RU VPDUWSKRQHV :DWFK IRU PRUH FUHDWLYH WDEOHW EDVHG RIIHULQJV from online retailers as shopaholics develop a QHZ JXLOW\ SOHDVXUH BACK TO 100,PDJH FUHGLWV Google Apple 1DEL ASUS Samsung Maylong100 THINGS TO WATCH IN 2013
7(&+ (1$%/(' )$50 72 ) is stepping in to help farmers, UHVWDXUDWHXUV DQG FRQVXPHUV FUDIW D EHWWHU IRRG V\VWHP E\ E\SDVVLQJ LQGXVWULDO GLVWULEXWLRQ channels. A crop of startups is seeking to KHOS IDUPHUV ZLWK WKH ORJLVWLFDO FKDOOHQJHV RI GLVWULEXWLQJ GLUHFWO\ WR FRQVXPHUV LQFOXGLQJ )DUPLJR ZKLFK FRQQHFWV ORFDO SURGXFHUV ZLWK $PHULFDQ FRQVXPHUV DQG *RRG (JJV ZKLFK operates in the San Francisco Bay Area), Mint 0DUNHW DQG )DUPHUV:HE ERWK IRFXVHG RQ FRQQHFWLQJ UHVWDXUDQWV ZLWK ZKROHVDOH IDUP IUHVK LQJUHGLHQWV DQG +RRIW\0DWFK ZKLFK IRFXVHV RQ PHDW GLVWULEXWLRQ 2XW RI 2XU 2ZQ %DFN\DUGV 2RRRE\ KHOSV RUJDQL]H FRPPXQLW\ VXSSRUWHG DJULFXOWXUH SURJUDPV LQ 1HZ =HDODQG $XVWUDOLD and TO 100,PDJH FUHGLW Farmigo100 THINGS TO WATCH IN 2013
TEFF90Consumed for thousands of years in Ethiopia, this VXSHU JUDLQ KDV EHHQ VORZO\ JDLQLQJ IDYRU RXWVLGH the Horn of Africa, due in part to its exceptional QXWULWLRQDO TXDOLW\ 7HII LV JOXWHQ IUHH IXOO RI essential amino acids, high in protein, calcium DQG ÀEHU DQG ORZ LQ IDW $V FRQVXPHUV HPEUDFH DQFLHQW JUDLQV OLNH TXLQRD DQG PLOOHW ZH·OO VHH PRUH LQWHUHVW LQ WHII ÁRXU DQG UHFLSHV WKDW incorporate the tiny TO 100,PDJH FUHGLWV 5DVEDN $PD]RQ100 THINGS TO WATCH IN 2013
TRADE SCHOOL 91:LWK QR JXDUDQWHH RI D MRE IROORZLQJ FROOHJH graduation and the cost of higher education soaring, more people are turning to trade schools or apprenticeships instead. In the . especially, as demand for certain skills outpaces supply, this training path is regaining its appeal. Manufacturing programs, for one, are seeing a dramatic rise in enrollment among young people, ODLG RII PLGFDUHHU ZRUNHUV DQG ORQJWLPH IDFWRU\ ZRUNHUV VHHNLQJ WR DGG QHZ VNLOOV DFFRUGLQJ WR &110RQH\ ,Q *HUPDQ\ ZKHUH DSSUHQWLFHVKLSV KDYH ORQJ EHHQ D VWDQGDUG SUDFWLFH WKH \RXWK XQHPSOR\PHQW UDWH LV WKH ORZHVW LQ (XURSH BACK TO 100,PDJH FUHGLW ULFK 100 THINGS TO WATCH IN 2013
TRUST RATINGS 92$V WKH SHHU WR SHHU PDUNHW H[SDQGV LQ VL]H DQG VFRSH VHH 3HHU 3RZHU RQH RI RXU 7UHQGV IRU FXUUHQF\ ZLOO EH RQO\ RQH SDUW RI WKH WUDQVDFWLRQDO HTXDWLRQ IRU VLWHV VXFK DV $LUEQE DQG 7DVN5DEELW (QWHU VWDUWXSV 5HSLI\ FRP DQG &RQQHFW 0H DQG QRQSURÀWV VXFK DV 2SHQ ,GHQWLW\ ([FKDQJH WKDW IRFXV RQ DVVLJQLQJ ´WUXVW UDWLQJVµ WKDW UHÁHFW ZKHWKHU VRPHRQH LV D JRRG WUDQVDFWLRQDO ULVN ´1HZ WUXVW QHWZRUNV DQG WKH UHSXWDWLRQ FDSLWDO QHWZRUNV WKH\ JHQHUDWH ZLOO UHLQYHQW WKH ZD\ ZH WKLQN DERXW ZHDOWK PDUNHWV SRZHU DQG SHUVRQDO LGHQWLW\ LQ ZD\V ZH FDQ·W \HW HYHQ LPDJLQH µ VD\V &ROODERUDWLYH Consumption guru Rachel TO 100,PDJH FUHGLW Repify100 THINGS TO WATCH IN 2013
86(5 %$6(' ,1685$1&(93$XWR LQVXUDQFH FRPSDQLHV DUH VWDUWLQJ WR EDVH rates on information such as speed, distance traveled and time of travel, collected directly IURP FXVWRPHUV· FDUV 'ULYHUV LQVWDOO D ZLUHOHVV device that links to a car’s computer system, or they can let the insurer access data from a car’s telematics system, such as Ford’s Sync or General Motors’ OnStar. State Farm, Allstate DQG 3URJUHVVLYH RIIHU WKH RSWLRQ LQ VRPH 8 6 VWDWHV 0RWDTXRWH LQ SDUWQHUVKLS ZLWK 7RP7RP is among those offering it in the . In Oregon, 0HWUR0LOH EDVHV LQVXUDQFH UDWHV RQ PLOHV GULYHQ each TO 100,PDJH FUHGLW 3URJUHVVLYH100 THINGS TO WATCH IN 2013
9$5,$%/( 35,&,1* 94Airlines and hotels have long charged different prices for the same seat or room, a practice WKDW·V H[SDQGLQJ LQWR PRUH FDWHJRULHV ZLWK D ELJ ERRVW IURP WHFKQRORJ\ 3ULFHV DUH VKLIWLQJ EDVHG RQ WLPH RI GD\ FRPSHWLWRUV· SULFLQJ ÁXFWXDWLQJ GHPDQG DQG LQGLYLGXDO FRQVXPHU SURÀOHV )RU LQVWDQFH 6RPH $PD]RQ YHQGRUV UHO\ RQ VRIWZDUH WKDW FRQVWDQWO\ DGMXVWV WKHLU SULFHV JURFHUV DUH VWDUWLQJ WR XVH OR\DOW\ FDUG GDWD WR SHUVRQDOL]H RIIHUV DQG GHPDQG EDVHG SULFLQJ LV EHLQJ WHVWHG HYHU\ZKHUH IURP SDUNLQJ VSDFHV WR UHVWDXUDQWV :LWK WKH PLGGOH PDUNHW VWLOO VTXHH]HG EUDQGV ZLOO XVH YDULDEOH SULFLQJ WR FDWHU WR ERWK WKH spenders and the TO 100,PDJH FUHGLW kennymatic100 THINGS TO WATCH IN 2013
VEGETABLE BOXES :DWFK IRU WKLV WUHQG ZKLFK KDV ORQJ EHHQ popular in the ., to pop up in more markets DQG EHFRPH D QHZ UHYHQXH VWUHDP IRU EUDQGV DQG UHWDLOHUV 9HJHWDEOH ER[HV GHOLYHUHG WR FXVWRPHUV· KRPHV DUH SDFNHG ZLWK ORFDOO\ JURZQ and mostly organic produce and sometimes meat and dairy products. They appeal to consumers ZKR ZDQW WR VXSSRUW ORFDO SURGXFHUV GLUHFWO\ DQG HQMR\ WKH FKDOOHQJH RI FRRNLQJ ZLWK XQH[SHFWHG and sometimes unfamiliar ingredients. In the 8 . VPDOO VXSSOLHUV QRZ KDYH D ELJ ULYDO LQ 7HVFR·V QHZ YHJ ER[ EUDQG 6RLO DQG 6HHG BACK TO 100,PDJH FUHGLW Soil and Seed100 THINGS TO WATCH IN 2013
VERTICAL FARMING96,Q D ELG WR UHGXFH LWV GHSHQGHQFH RQ LPSRUWV 6LQJDSRUH UHFHQWO\ RSHQHG WKH ÀUVW FRPPHUFLDO VFDOH YHUWLFDO IDUP ,WV DOXPLQXP WRZHUV each 30 feet tall, produce more than 1,000 SRXQGV RI YHJHWDEOHV D GD\ 9HUWLFDO IDUPLQJ LV UHSXWHG WR EH PRUH HQYLURQPHQWDOO\ VRXQG WKDQ WUDGLWLRQDO IDUPLQJ DQG DOVR HQDEOHV \HDU URXQG agricultural production. Watch for this practice to ÀQG IROORZHUV LQ RWKHU GHQVH SRSXODWLRQ FHQWHUV BACK TO 100,PDJH FUHGLW 7KH 9HUWLFDO )DUP 3URMHFW100 THINGS TO WATCH IN 2013
VIDEO GAMES AS ART ´$UH YLGHR JDPHV DUW" 7KH\ VXUH DUH µ VD\V 0R0$ 6HQLRU &XUDWRU 3DROD $QWRQHOOL ,QFUHDVLQJO\ DV RWKHU PXVHXPV DOLJQ ZLWK 0R0$·V SHUVSHFWLYH YLGHR JDPHV ZLOO FRPH WR EH YLHZHG DV PRUH than entertainment. In March 2012, the Smithsonian American Art Museum in Washington, ' & RSHQHG ´7KH $UW RI 9LGHR *DPHV µ VKRZLQJ everything from Atari classics like Pac-‐Man to contemporary epics like BioShock and Uncharted 2 ,Q 1RYHPEHU 1HZ <RUN·V 0R0$ DGGHG D VHULHV of video games to its collection, including Tetris, Myst and The Sims. BACK TO 100,PDJH FUHGLW MoMA100 THINGS TO WATCH IN 2013
:,1'2: 6+233,1* 986WRUH ZLQGRZV DUH WXUQLQJ LQWR UHWDLO platforms via technologies like interactive touch VFUHHQV DQG 45 FRGHV ,Q ODWH 3D\3DO UROOHG RXW D WHVW LQ $PVWHUGDP·V 'H 6WUDDWMHV VKRSSLQJ GLVWULFW LQ ZKLFK UHWDLOHUV SRVWHG 45 FRGHV RQ WKHLU VWRUHIURQWV HQDEOLQJ VKRSSHUV ZLWK WKH FDPSDLJQ·V PRELOH DSS WR VFDQ WKH FRGH IRU SXUFKDVH OLQNV WR SURGXFWV LQ WKH ZLQGRZ And in Germany, shoppers outside one of Adidas’ 1(2 /DEHO VWRUHV ZHUH GLUHFWHG WR D PRELOH 85/ WKDW OLQNHG D VPDUWSKRQH ZLWK D VKRSSLQJ EDJ RQ WKH ZLQGRZ FRQVXPHUV FRXOG WKHQ GUDJ SURGXFWV LQWR WKH EDJ DQG EX\ WKHP RU VDYH them for later TO 100,PDJH FUHGLW Adidas100 THINGS TO WATCH IN 2013
WIRELESS CHARGING 99:KR QHHGV DQ RXWOHW" 7KH ZRUOGZLGH PDUNHW IRU SURGXFWV OLNH 'XUDFHOO·V 3RZHUPDW³ZKLFK ZLUHOHVVO\ FKDUJHV D FRPSDWLEOH VPDUWSKRQH³LV IRUHFDVW WR OHDS IURP DURXQG ELOOLRQ LQ WR ELOOLRQ LQ 7KH DGRSWLRQ RI DQ LQGXVWU\ VWDQGDUG E\ D FRQVRUWLXP RI PDQXIDFWXUHUV ZLOO KHOS SURSHO WKLV ULVH &RPSDQLHV LQFOXGLQJ 6WDUEXFNV DQG 'HOWD DUH LQYHVWLQJ KHDYLO\ LQ WKH WHFKQRORJ\ SXWWLQJ ZLUHOHVV FKDUJHUV LQ WKHLU VWRUHV ORXQJHV DQG HYHQ 0DGLVRQ 6TXDUH *DUGHQ ,QWHO LV ORRNLQJ WR HPEHG WKH WHFKQRORJ\ LQ 8OWUDERRNV DQG $SSOH ZDV JUDQWHG D SDWHQW IRU DQ DOWHUQDWLYH V\VWHP LQ -XQH &DUV FRXOG EH QH[W ZLWK 7R\RWD·V UHYDPSHG $YDORQ VHGDQ VHW WR LQFOXGH D ZLUHOHVV FKDUJHU BACK TO 100,PDJH FUHGLW Duracell100 THINGS TO WATCH IN 2013
<2*857 6+236 100<RJXUW KDV EHHQ VSLNLQJ LQ SRSXODULW\ HVSHFLDOO\ in the ., as consumers seek healthier snacks DQG IXQFWLRQDO IRRGV DQG HPEUDFH *UHHN \RJXUW 1RZ \RJXUW LV JRLQJ IURP WKH VKHOI WR WKH VWUHHWV 7ZR \RJXUW EUDQGV RSHQHG \RJXUW ERXWLTXHV LQ 1HZ <RUN LQ VHOOLQJ FXSV RI QRQIUR]HQ \RJXUW ZLWK D UDQJH RI WRSSLQJV *UHHN \RJXUW PDNHU &KREDQL DQG 7KH 'DQQRQ &R XQGHU WKH VXEVLGLDU\ <RJXUW &XOWXUH &R :DWFK IRU WKH FRQFHSW WR VSUHDG EH\RQG EUDQG EDVHG YHQWXUHV BACK TO 100,PDJH FUHGLWV 7KH <RJXUW &XOWXUH &R &KREDQL100 THINGS TO WATCH IN 2013
7+$1. <28100 THINGS TO WATCH IN 2013Contact466 Lexington Avenue Director of trendspotting Ann M. MackAnn M. Mack 1HZ <RUN 1< Editor/writer 0DULDQ %HUHORZLW]ZZZ MZW FRP | #-:7B:RUOGZLGH DQQ PDFN#MZW FRP @annmmackZZZ MZWLQWHOOLJHQFH FRP | @JWTIntelligence Senior trends strategist Jessica VaughnZZZ DQ[LHW\LQGH[ FRP | @AnxietyIndexTrends strategist :LOOLDP 3DOOH\Trends associate Nicholas AyalaSenior brand planner $OH[DQGUD 6WLHEHUContributors Aaron Baar 0DULQD %RUWROX]]L Alec Foege Geraldine KanDesign 3HWHU 0XOODQH\© 2012 J. Walter Thompson Company. All Rights : -:7 LV WKH ZRUOG·V EHVW NQRZQ PDUNHWLQJ FRPPXQLFDWLRQV EUDQG +HDGTXDUWHUHG LQ 1HZ <RUN -:7 LV D WUXH JOREDO QHWZRUN ZLWK PRUH WKDQ RIÀFHV LQ RYHU FRXQWULHV HPSOR\LQJ QHDUO\ PDUNHWLQJ SURIHVVLRQDOV -:7 FRQVLVWHQWO\ UDQNV DPRQJ WKH WRS DJHQF\ QHWZRUNV LQ WKH ZRUOG DQG FRQWLQXHV D GRPLQDQW SUHVHQFH LQ WKH LQGXVWU\ E\ VWD\LQJ RQ WKH OHDGLQJ HGJH³IURP SURGXFLQJ WKH ÀUVW HYHU 79 FRPPHUFLDO LQ WR WRGD\ GHYHORSLQJ DZDUG ZLQQLQJ EUDQGHG FRQWHQW -:7 HPEUDFHV D ´ZRUOGPDGHµ SKLORVRSK\ PDNLQJ WKLQJV LQVSLUHG E\ WKH ZRUOG WKURXJK EOHQGLQJ WHFKQRORJLFDO LQQRYDWLRQ ZLWK LQWHUQDWLRQDO LPDJLQDWLRQ -:7 KDV IRUJHG GHHS UHODWLRQVKLSV ZLWK FOLHQWV LQFOXGLQJ %D\HU %ORRPEHUJ %UDQG 86$ &DGEXU\ 'LDJHR '7& )RUG +6%& -RKQVRQ -RKQVRQ .HOORJJ·V .LPEHUO\ &ODUN .UDIW 0DF\·V 1HVWOp 1RNLD 5ROH[ 5R\DO &DULEEHDQ 6FKLFN 6KHOO 6PLUQRII 8QLOHYHU 9RGDIRQH DQG PDQ\ RWKHUV -:7·V SDUHQW FRPSDQ\ LV :33 1$6'$4 :33*< )RU PRUH LQIRUPDWLRQ SOHDVH YLVLW ZZZ MZW FRP DQG IROORZ XV #-:7B:: -:7,QWHOOLJHQFH LV D FHQWHU IRU SURYRFDWLYH WKLQNLQJ WKDW LV D SDUW RI -:7 :H PDNH VHQVH RI WKH FKDRV LQ D ZRUOG RI K\SHU DEXQGDQW LQIRUPDWLRQ DQG FRQVWDQW LQQRYDWLRQ³ÀQGLQJ TXDOLW\ DPLG WKH TXDQWLW\ :H IRFXV RQ LGHQWLI\LQJ FKDQJHV LQ WKH JOREDO ]HLWJHLVW VR DV WR FRQYHUW VKLIWV LQWR FRPSHOOLQJ RSSRUWXQLWLHV IRU EUDQGV :H KDYH GRQH WKLV RQ EHKDOI RI PXOWLQDWLRQDO FOLHQWV DFURVV VHYHUDO FDWHJRULHV LQFOXGLQJ WUDYHO UHWDLO KHDOWK FDUH EHDXW\ IRRG KRPH DQG WHFKQRORJ\ 100 THINGS TO WATCH IN 2013
