从软件到硬件
移动健康行业的软硬结合
The power of smart phone
• Dual core is becoming standard, four core is popular
• Big size touch screen is becoming standard
• Memory size is becoming huge
• 3G/WiFi is becoming standard
• High resolution camera is becoming standard
• UI/UE is the best in consumer electronics category
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On the other hand, price is becoming lower and lower
中兴（ZTE）小旋风
U950 3G手机
TD-SCDMA/GSM
英寸
四核
4G ROM+1G RAM
500万像素
价格：499元
A look on home use medical devices
• Industry design is still the same as 10, 20 years ago
• UI/UE not that user friendly
• Features are limited
• Software could not be updated
• Few devices are internet ready
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iCare NewLife Technologies, Inc.
Study on Doppler fetal heart rate monitor
Detector + Data Processing Unit + Display
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New Model
Detector Cloud Service
Smart Phone
Benefits gained by new model
• Hardware cost is cut
Data processing unit is replaced by smart phone
Display unit is replaced by smart phone
• More user friendly interface
Touch screen
Guided feature tour
More interactive
• More data processing power
More CPU power
More memory
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Benefits gained by new model - more
• Wireless connected
Data collected can be shared to social media
Data collected can be passed to professionals
Data collected can be uploaded to cloud for analysis
Software can be updated automatically
• Service oriented
User is charged by service instead of hardware only
User can still be reached after selling the hardware
Service can be updated, new service can be promoted
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Benefits on marketing/sales
• Generated content can be shared on Internet
Friends/Followers learn about the device/service
The content can be forwarded to more people
• More distribution channel
App Store
Mobile manufacture
Weibo/Wechat
• Interaction with customer
From mobile App directly
Weibo/Wechat
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iCare NewLife Technologies, Inc.
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A look on new device by iCare NewLife
快乐妈咪
胎语仪
Smart Fetal Sound
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A look on new device by iCare NewLife
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A look on new device by iCare NewLife
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iCare NewLife Technologies, Inc.
A look on new device by iCare NewLife
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iCare NewLife Technologies, Inc.
Another case study: Ultrasound device
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iCare NewLife Technologies, Inc.
Another case study: Ultrasound device
Disruptive innovation on medical services
• Price is lower than 5000 RMB
• Mobile ultrasound becomes a
standard device for every doctor
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iCare NewLife Technologies, Inc.
Opportunities & Challenges
• 中国是一个制造大国
• 新一代智能消费电子正在出现，行业将重新洗牌
• 中国有创造世界品牌的机会
• “Me too” 策略不合适
• 用户体验、品牌是决胜的关键
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iCare NewLife Technologies, Inc.
