뗚25뻭ꆡ뗚3웚횣훝몽뿕릤튵맜샭톧풺톧놨쓪6퓂ꆡꆡJournalofZhengzhouInstituteofAeronauticalIndustryManagementꆡ웳튵짧믡퓰죎폫웳튵뺺헹솦쿄붡쏷1,퇮뗂럦2(1.훐맺웖뚫룉늿톧풺죋솦풴늿,짏몣ꆡ201204;2.짏몣닆뺭듳톧맺볊릤짌맜샭톧풺,짏몣ꆡ200433)ꆡꆡ햪ꆡ튪:웳튵짧믡퓰죎냼삨뺭볃퓰죎ꆢ램싉퓰죎ꆢ싗샭퓰죎뫍듈짆퓰죎쯄룶랽쏦,웤짧믡쫂컱쓚죝냼삨풱릤샻틦ꆢ짧믡릫틦ꆢ짌튵싗샭ꆢ뮷뺳놣뮤,뗈뗈ꆣ듓풴믹뒡싛뗄쫓뷇,웳튵듓돐떣짧믡퓰죎훐믱뗃쇋풴,죧웳튵폫풱릤뫍맋뿍뗄맘쾵,웳튵퓚춶헟폫짧쟸훐뗄짹폾뫍웳튵뛔럧쿕맜샭뗄쓜솦뗈,헢킩풴쓜캪웳튵듸살뺺헹폅쫆,컼틽폫놣쇴룟훊솿뗄풱릤ꆢ컼틽폫놣쇴쿖쪵폫잱퓚뗄맋뿍,뗈뗈ꆣ맺폐웳튵캪쇋쳡룟웤뺺헹솦,탨튪뛠랽죫쫖,퓶잿짧믡퓰죎ꆣꆡꆡ맘볼듊:웳튵짧믡퓰죎;웳튵뺺헹솦;웳튵풴;맺폐웳튵ꆡꆡ훐춼럖샠뫅:F270ꆡꆡ컄쿗뇪쪶싫:Aꆡꆡꆡ컄헂뇠뫅:1007-9734(2007)03-0071-04튻ꆢ웳튵짧믡퓰죎뗄뺭뗤뚨틥쫇Davis(1973)룸돶뗄,웤뚨틥쫇:ꆰCSR쫇뎬맽뛔웳튵뗄쿁낯뗄뺭볃ꆢ벼쫵뮹폐램1.웳튵짧믡퓰죎뗄쓚몭싉튪쟳,탨튪웳튵뾼싇뫍펦뛔뗄짧믡쫂컱ꆣꆱ틲듋웳튵ퟷ캪틀췐짧믡듦퓚뗄뺭볃떥캻,웤쒿뇪CSR늻뷶뷶냼몬뺭볃뫍램싉퓰죎,뮹폐웤쯻퓰쫇춨맽짺닺짧믡탨쟳뗄닺욷,쪵쿖막뚫샻틦ퟮ듳죎ꆣ1971쓪,쏀맺뺭볃랢햹캯풱믡(CED)퓚ꆶ짌뮯;떫쫇웳튵튪퓚쿠맘램싉폫램맦쿂퓋ퟷ,뺭볃튵웳튵뗄짧믡퓰죎ꆷ훐붫짧믡퓰죎럖캪죽닣,ퟮ퓰죎뫍램싉퓰죎샯쯤좻냼몬쇋튻뚨뗄뗀뗂퓰죎쓚닣쫇캪쪵쿖뺭볃횰쓜뗄폐킧퓋탐뛸닺짺뗄쟥뫍짧믡볛횵맛,떫뮹폐뫜뛠짧믡웚췻웳튵돐떣좴컺뗄ꆢ믹놾뗄퓰죎ꆪꆪꆪ닺욷ꆢ릤ퟷ뫍뺭볃퓶뎤퓰쎻폐킴뷸웵풼뫍램싉뗄짧믡퓰죎ꆣ죋쏇뛔폚웳죎;훐볤닣듎뗄퓰죎쫇웳튵틔쏴룐뗘횪쿾뇤뮯뗄튵짧믡쫂컱뗄맘힢틑폐뫜뎤뗄샺쪷,퓧퓚20쫀짧믡볛횵뫍웚췻뗄랽쪽횴탐뺭볃횰쓜뛸닺짺뗄볍30쓪듺,WendellWilkie뻍뷌폽짌죋튪폐짧믡쿠맘퓰죎,죧뮷뺳놣뮤,짆듽풱릤뗈;ퟮ췢닣듎뗄퓰죎ꆣ떫뛔웳튵짧믡퓰죎(CSR)뗄헽쪽퇐뺿퓲퓰죎냼삨탂돶쿖뗄틔벰컞탎뗄퓰죎,헢킩퓰죎쫇쫇평쯹훸1953쓪돶냦뗄ꆶ짌죋캪룄짆짧믡뮷뺳웳튵펦룃룼뛠닎폫뗄퓰죎,죧욶뗄짧믡퓰죎ꆷ튻쫩틽웰뗄,쯼뾪뒴쇋쿖듺CSR퇐삧컊쳢,뗈뗈ꆣ뺿뗄쿈뫓,틽랢쇋죋쏇뗄헹싛,늢퓚20쫀볍50쓪Carroll(1979)뛔CSR뗄뚨틥뷸탐쇋ퟜ뷡,탎듺쪢탐웰살ꆣ돉쇋CSR뷰ퟖ쯾쒣탍,퓚듋쒣탍훐,CSR듓쿂떽뛔폚CSR뗄뚨틥,훸쏻뺭볃톧볒Milton짏럖캪뺭볃퓰죎ꆢ램싉퓰죎ꆢ싗샭퓰죎뫍ퟔ뻵퓰Friedman(1962,1970)죏캪,짧믡퓰죎폫짌튵쫇죎(튲돆캪듈짆퓰죎)쯄룶랽쏦ꆣ쿠냾샫뗄,짌튵퓋ퟷ훐쎻폐짧믡퓰죎,웳튵ퟷ캪짧믡퓰죎뗄짧믡쫂컱쓚죝쯦쪱볤뗄뇤뮯뛸막뚫쮽폐닆닺,웤퓋ퟷ쫇캪쇋룸막뚫좡룼뛠뷰폐뫜듳뗄늻춬,튻냣냼삨풱릤샻틦ꆢ짧믡릫틦ꆢ짌잮,틲듋웳튵짧믡퓰죎뻍쫇뛔막뚫뗄뺭볃퓰죎,튵싗샭ꆢ뮷뺳놣뮤뗈랽쏦뗄쓚죝ꆣCarroll(1979)웳튵쎻폐뗀뗂뗄믲웤쯻쳘쫢뗄퓰죎ꆣ죏캪,뛔CSR룷룶랽쏦뗄잿뗷,쯦ퟅ짧믡뗄뇤뮯떫McGuire(1963)죏캪,짧믡퓰죎늻뷶뷶냼뛸뇤뮯,죧퓚쏀맺,20쫀볍70쓪듺,짧믡뛔닺욷삨뺭볃뫍램싉튪쟳,뮹냼몬폐웤쯻뗄퓰죎ꆣCSR낲좫ꆢ릤ퟷ낲좫뫍붡뾵뗄맘힢뻍늻죧20쫀볍60쫕룥죕웚:2007-02-06믹뷰쿮쒿:훐맺웖뚫룉늿톧풺짧뿆뿎쳢훺쿮쒿(celap2005-per-15)ퟷ헟볲뷩:쿄붡쏷(1951-),쓐,붭쯕헲붭죋,뷌쫚,늩쪿짺떼쪦,훷튪듓쫂웳튵맜샭폫햽싔맜샭퇐뺿ꆣ퇮뗂럦(1976-),쓐,뫓쓏폝돇죋,늩쪿,훷튪듓쫂쫐뎡펪쿺폫욷없맜샭퇐뺿ꆣ
72횣훝몽뿕릤튵맜샭톧풺톧놨뗚25뻭쓪듺ꆣ싛돶랢,죏캪샻틦쿠맘헟뗄쿠뮥틀삵ꆢ뗀뗂힢틢2.웳튵돐떣짧믡퓰죎뗄틢틥틔벰짧믡쫂컱랴펦뚼펦룃ퟷ캪햽싔탔닺,벴웳뛔폚웳튵캪쪲쎴탨튪돐떣짧믡퓰죎,늻춬쇬튵짧믡퓰죎랴펦믲웳튵짧믡퓰죎벨킧펦룃ퟷ캪폲뗄톧헟뚼ퟶ쇋듳솿뗄퇐뺿ꆣ쯤좻웳튵뫍짧믡햽싔탔닺,웳튵늻펦룃냑돐떣짧믡퓰죎ퟷ캪튻퓰죎솽헟횮볤쫇뷴쏜붻횯뗄,떫뛔폚솽헟횮볤뗄쿮쇮죋쳖퇡뗄뢺떣,뛸펦룃ퟷ캪쓜릻횧돖웳튵붨좷쟐솪쾵믺훆,뮹듦퓚튻뚨뗄헹틩ꆣGriffin뫍솢햽싔뺺헹폅쫆뗄뇘탨뗄뫍돖뻃뗄풴좪ꆣRussoMahon(1997)랢쿖,1972ꆫ1999쓪폐51욪컄헂첽뫍Fouts(1997)듓웳튵돐떣뮷뺳퓰죎뗄뷇뛈뷸탐쳖솽헟횮볤뗄맘쾵,헢킩싛컄폐62룶퇐뺿뷡맻쇋퇐뺿,랢쿖웳튵쪵탐룟뮷뺳헾닟ꆢ잿뗷컛좾뿘(춬쪱퇐뺿뛠룶탐튵),웤훐헽쿠맘뗄폐33룶훆,룸웳튵듸살솽훖컞탎풴,튻쫇뿉틔뛔맋뿍,쎻폐뷡맻믲뷡싛뗄폐9룶,뢺쿠맘뗄폐20룶릺싲닺짺펰쿬뗄뮷뺳뿘훆짹폾,뛾쫇웳튵뗄헾훎,뷡맻쎻폐춳튻ꆣRoman뗈(1999)틀뻝퇐뺿훐뗄탅킧펰쿬닺,벴웳튵펰쿬릫릲헾닟훆뚨뗄쓜솦ꆣ뛈Sarre뗈(2001)죏캪,캪폐킧뗘럀랶틲늻붲짌,뛔Griffin뫍Mahon(1997)뗄뷡맻뷸탐쇋탞헽뫍삩햹,뗃떽51룶쪵횤뷡맻,웤훐32룶퇐뺿쫇헽튵뗀뗂뛸떼훂뗄짧믡퓖쓑ꆢ웳튵퓖쓑짵훁웆닺뗄쿠맘랢짺,쯤좻램싉뫍램맦쓜릻랢믓튻뚨뗄ퟷ폃,떫,14룶쫇쎻폐뷡맻믲뷡싛,5룶뷡맻쫇뢺쿠맘뗄,틲듋ퟷ헟뗃돶뷡싛,솽헟횮볤헽쿠맘ꆣퟮ폐킧뗄랽쪽쫇냑웳튵짧믡퓰죎쓉죫릫쮾맜샭,G랢햹햽싔탔짧믡퓰죎,ퟮ뫃쫇탎돉웳튵짧믡퓰죎arriga뫍Melꢦ(2004)죏캪,쿖폐컄쿗뛔웳튵돐떣짧믡퓰죎풭틲뗄뷢쫍훷튪럖캪쯄룶랽쏦컄뮯,늢냑퓋폃웳튵짧믡퓰죎ퟷ캪럧쿕움맀뫍럧:튻쫇릤뻟샭싛쿕맜샭뗄믹놾릤뻟횮튻ꆣ,벴CSR쫇웳튵좡뗃샻죳ퟮ듳뮯뗄튻훖릤뻟ꆣ뛾쫇헾훎샭싛,벴틲캪웳튵펵폐튻뚨틲듋웳튵듓돐떣짧믡퓰죎훐믱뗃풴,헢훖뗄풴풴냼삨폫풱릤뗄맘쾵,폫맋뿍뗄맘쾵,퓚춶,뛔짧믡뗄펰쿬뇈뷏듳,틲듋펦룃뷓쫜짧믡뗄튻뚨횰퓰폫좨샻,믲닎폫짧믡뗄뫏ퟷꆣ웳튵헟폫짧쟸훐뗄솼뫃짹폾,틔벰웳튵뛔럧쿕럀랶쓜ퟷ캪튻룶펵폐뻞듳솦솿뗄뺭볃ퟩ횯,펦룃뢺퓰죎솦뗄쳡룟,뗈뗈ꆣ뗘쪹폃웤솦솿ꆣ죽쫇튻쳥뮯샭싛,벴웳튵뗄돉뎤2.웳튵돐떣짧믡퓰죎쫇웳튵뺺헹솦뗄풴좪폫랢햹풴믹뒡샭싛죏캪,웳튵횮볤뗄뺺헹폅쫆좡,짵훁웤듦퓚뚼좡뻶폚짧믡,쯹틔펦룃뫍짧믡튻쳥뮯,톧헟쏇훷튪듓튻냣짧믡쫂컱뗄맜뻶폚죋솦풴ꆢퟩ횯풴뫍컯풴뛀쳘뗄쿠뮥샭ꆢ릫훚뢺퓰풭퓲ꆢ샻틦쿠맘헟맜샭뗈랽쏦햹뾪ꆣퟷ폃,뺺헹솦살풴폚폐볛횵뗄ꆢ쾡좱뗄ꆢ늻죝틗쒣쯄쫇싗샭샭싛,톧헟쏇훷튪듓맦랶탔쿠맘헟샭럂뗄ꆢ늻죝틗쳦뮻뗄풴ꆣGreening뫍Turban(2000)죏캪,죧맻웳튵맘폚짧믡퓰죎튵벨랽쏦뗄싛ꆢ죋뗄튻냣좨샻뫍짧믡뗄뿉돖탸랢햹뗈랽쏦뷸짹폾폫탎쿳쫇폐볛횵뗄ꆢ쾡좱뗄뫍늻죝틗뢴훆탐싛횤ꆣ뗄,쓇쎴쯼붫캪릫쮾듸살뺺헹폅쫆ꆣ놾컄훷튪듓릤뻟샭싛뗄뷇뛈,틔풴믹뒡싛웳튵뫍짧믡퓰죎횮볤늻뿉쓜쫇볲떥뗄룟돉캪믹뒡살퇐뺿CSR폫웳튵뺺헹솦뗄맘쾵ꆣ놾뫍뗍샻죳뗄맘쾵,쯼쏇뗄맘쾵뇈뷏뢴퓓,돐떣뛾ꆢ웳튵짧믡퓰죎폫웳튵뺺헹솦짧믡퓰죎,쯤좻쪹뗃웳튵뗄춶죫돉놾퓶볓쇋,떫쫇좴쪹웳튵믱뗃쇋뺺헹폅쫆,듓뛸좡뛮췢뗄샻1.웳튵돐떣짧믡퓰죎쪹웳튵믱뗃쇋풴죳ꆣ틲듋,캪쇋쳡룟닆컱튵벨,캪쇋웳튵뗄뎤풶Jones(1995)냑뺭볃샭싛폫싗샭뷡뫏웰살,샻틦,웳튵탨튪냑짧믡퓰죎뇪ힼ쓉죫웳튵샻죳뻶죏캪웳튵퓚싗샭뗄믹뒡짏폫샻틦쿠맘헟뒦샭룷닟횮잰뗄햽싔맜샭늿럖,뛸늻쫇퓚샻죳뻶닟횮훖쫂컱,헢훖싗샭탐캪붫폫샻틦쿠맘헟붨솢돖뻃뫳,붫웳튵짧믡헾닟쓉죫웳튵햽싔맜샭닣듎,늻뗄ꆢ짺닺탔뗄맘쾵ꆣHillman뫍Keim(2001)랢쿖,뷶튪ퟶꆰ헽좷뗄ꆱ쫂쟩,뛸쟒펦폐샻뿉춼ꆣDechant춨맽폫훷튪샻틦쿠맘헟붨솢뷴쏜뗄맘쾵,헢훖맘뫍Altman(1994)랢쿖,쇬쿈뗄웳튵틑뺭튪냑뮷쾵쓜냯훺웳튵믱뗃늻뿉볻뗄ꆢ폐볛횵뗄닺;춶뺳컊쳢죚죫ퟩ횯햽싔뗄튻늿럖,늢냑뛔뮷뺳컊쳢헟폫샻틦쿠맘헟뗄맘쾵,쓜릻떼훂뿍뮧폫릩펦뗄맜샭뇤돉뺺헹폅쫆뗄살풴ꆣHusted뫍Allen헟뗄훒돏,붵뗍풱릤뗄샫횰싊,틔벰쳡룟웳튵뗄(1998)짵훁퓚맜샭톧쫵믡틩싛컄훐붨틩,캪쇋좡짹폾ꆣ뗃뎤웚짧믡쒿뇪뫍뒴솢뺺헹폅쫆뛸붨솢릫쮾짧Litz(1996)듓믹폚풴믹뒡싛뗄햽싔맜샭샭믡햽싔ꆣ
ꆡ뗚3웚쿄붡쏷,퇮뗂럦:웳튵짧믡퓰죎폫웳튵뺺헹솦733.웳튵짧믡퓰죎벨킧퓶잿웳튵뺺헹솦뻟ꆣ샽죧,퓚맺볊쎳틗훐,웳튵춨맽SA8000짧믡(1)컼틽폫놣쇴룟훊솿뗄풱릤퓰죎훊솿죏횤,뻍쓜퓚맺볊쫐뎡훐퓶잿뺺헹솦,퓚탂뺭볃훐,웳튵뗄돉릦퓚폚쓜릻듓횪쪶춻웆맺췢샻틦췅쳥샻폃SA8000ퟷ캪쎳틗뇚생뗄닺훐랢쿖볛횵,횪쪶뺺헹잿뗷웳튵뗄뺺헹폅쫆퓚쎳틗놣뮤헾닟ꆣCSR쪹뗃웳튵믱뗃쇋튻훖풴,폚웳튵뒴퓬ꆢ맜샭뫍뒫뗝횪쪶뗄쓜솦ꆣ웳튵풴헢훖풴쪹뗃웳튵퓚뺺헹훐닺짺쇋뺺헹폅쫆,늢샭싛잿뗷뺺헹폅쫆좡뻶폚죋솦풴ꆢퟩ횯풴뫍룸웳튵듸살쇋닆컱벨킧ꆣ틲듋,맺폐웳튵캪쳡룟컯풴뛀쳘뗄쿠뮥ퟷ폃,튪ퟛ뫏폫폐킧뗘냑뺺헹솦,탨튪듓뛠랽쏦죫쫖ꆣ풴뇤돉뺺헹폅쫆,뮹탨튪룟훊솿뗄뫏룱죋닅,틔튻쫇놣뮤폫쳡룟풱릤샻틦ꆣ놣뮤풱릤뗄뫏듋붨솢뺺헹폅쫆ꆣGreening뫍Turban(2000)죏램좨틦,쪵쿖풱릤뛠퇹뮯ꆢ욽뗈뮯ꆣ웳튵탨튪헦캪,폐킧뗄죋솦풴맜샭쓜릻캪웳튵쳡릩뺺헹폅헽냑풱릤ퟷ캪웳튵ퟮ훘튪뗄풴,맘탄풱릤,엠쫆,뛸폐킧맜샭뗄튻룶랽쏦뻍쫇컼틽폫쇴힡룟훊퇸풱릤,훘쫓풱릤뢣샻,돤럖뗷뚯뫍랢믓풱릤뗄솿뗄죋닅ꆣ컼틽폫놣쇴룟훊솿뗄풱릤뛔ퟩ횯뗄믽벫탔ꆢ뒴퓬탔ꆣ돉릦럇뎣훘튪,늢ퟷ캪돖탸뺺헹폅쫆뗄튻룶뇘탫뛾쫇힢훘닺욷낲좫폫짌튵뗀뗂ꆣ,횻폐캪맋늿럖ꆣ뿍쳡릩낲좫ꆢ뿉뾿뗄닺욷,늢쟒ퟱ쫘짌튵뗀뗂,늻뛔릤ퟷ짪쟫헟폐컼틽솦뗄릫쮾탎쿳훐,릫쮾웛욭맋뿍,닅쓜펮뗃맋뿍뗄뎤풶탅삵,닅쓜죃맋짧믡퓰죎훊솿쫇튻룶훘튪랽쏦ꆣDechant뫍Alt2뿍돉캪훒쪵뗄맋뿍ꆣ틲뛌웚샻틦뛸럅웺뛔닺욷man(1994)퇐뺿랢쿖,웳튵뗄뮷뺳튵벨쫇럱럻뫏훊솿뗄뿘훆,짵훁캥랴쿠맘램싉,뛔맋뿍틾싷믲풱릤뗄볛횵샭쓮펰쿬쇋풱릤뷸죫릫쮾릤ퟷ뗄틢웛욭,횻쓜믱뗃튻쪱뗄샻틦,늢퓧췭헐훂돍랣,캣풸ꆣ샽죧,IBMꆢGMꆢMicrosoft뻍퓚헐울탻뒫쫖닡벰웳튵짺듦,죧쓏뺩맚짺풰쪹폃돂쿚훆ퟷ퓂뇽쫂훐뷩짜쯻쏇뛔짧쟸ꆢퟔ좻뮷뺳뫍릤ퟷ뮷뺳ꆢ풱릤볾뗄웘맢,횱뷓떼훂웳튵웆닺ꆣ뛠퇹뮯ꆢ닺욷폫럾컱훊솿랽쏦뗄랴펦살컼틽룟훊죽쫇룣뫃폫짧쟸뗄맘쾵ꆣ볓잿뛔짧쟸뗄춶솿뗄풱릤ꆣ,탎돉솼뫃뗄짧쟸짹폾ꆣ웳튵폫짧쟸횮볤뗄맘(2)컼틽폫놣쇴쿖쪵폫잱퓚뗄맋뿍퓚웤쯻쳵볾쿠춬뗄쟩뿶쿂,웳튵뗄짧믡퓰죎쾵,늻뷶펰쿬떽릫쮾죕뎣뗄퓋ퟷ,뮹횱뷓맘쾵떽벨킧쓜릻펰쿬웳튵뗄쫐뎡럝뛮,퇐뺿랢쿖,쿻럑웳튵뗄짹폾,펰쿬떽웳튵뗄욷없탎쿳,웳튵튻뚨헟믡틲캪웳튵뗄듈짆뻨퓹뛸뮻욷없ꆣ튪볓잿폫짧쟸뗄맘쾵,늢뛔짧쟸맘쾵뷸탐춶ꆣRusso뫍쯄쫇볓잿뮷뺳놣뮤ꆣ돽ퟱ쫘맺볒뗄뮷놣램Fouts(1997)랢쿖,웳튵퓚뮷뺳튵벨랽쏦뗄짹폾붫떼훂뛔뮷뺳쫂컱맘탄뗄쿻럑헟릺싲웤닺욷ꆣ틲싉폫맦뚨췢,웳튵뮹펦룃돐떣웰뿉돖탸랢햹뗄퓰듋죎,쪹폃뿉톭뮷풴,복짙뛔뮷뺳뗄컛좾폫웆뮵ꆣ,웳튵춨맽짆틲펪쿺(cause-relatedmarket2퓶볓퓚뮷놣랽쏦뗄춶뫍뿘훆,쯤좻믡퓶볓웳튵ing),냑횧돖폫춶짧믡쫂컱ퟷ캪좡룼뛠샻죳뫍믱뗃뺺헹폅쫆튻훖쫖뛎ꆣ뗄돉놾,떫쫇웳튵뿉틔듓뮷뺳놣뮤ꆢ쓜풴뷚풼ꆢ짧춨맽짆틲펪쿺퓶볓퓚짧믡쫂컱랽쏦뗄춶믡짹폾뗈랽쏦뗃떽쿠펦뗄믘놨ꆣ,쯤좻쓜릻펰쿬쿻럑헟뛔튻룶릫쮾뗄움볛,떫쫇쿻컥쫇믽벫닎폫짧믡듈짆쫂튵뫍짧믡릫틦믮럑헟늢쎻폐횱뷓뗃떽웳튵뗄닺욷폫럾컱랽쏦뗄뚯ꆣ웳튵볓잿짧믡릫틦쫂튵뗄춶,뿉틔쳡룟웳탅쾢ꆣ튵뗄짹폾뫍욷없탎쿳,뛔맋뿍뫍릫훚닺짺짮풶뗄Brown뫍Dacin(1997)랢쿖,웳튵짧믡퓰죎솪쿫뿉틔춨맽펰쿬릫쮾움볛볤뷓뗘펰쿬쿻럑헟헽쏦펰쿬ꆣ뛔닺욷뗄움볛ꆣ웳튵짧믡퓰죎솪쿫뛔탂닺욷튲폐훘튪뗄펰쿬,뢺쏦뗄웳튵짧믡퓰죎솪쿫뛔쯹폐닎뾼컄쿗:뗄닺욷움볛뚼쫇폐몦뗄;헽쏦뗄웳튵짧믡퓰죎솪[1]Carroll,:Evo2쿫뛔쯹폐뗄닺욷움볛뚼쫇헽쏦뗄,틲듋맜샭쿻럑lutionofaDefinitionalConstruct[J].BusinessandSoci2ety,1999,(3):268-295.헟뛔웳튵짧믡퓰죎솪쿫쫇튻쿮햽싔탔릤ퟷꆣ[2]Garriga,Elisabet,DomꢨnecMelꢦ.CorporateSocialRe2죽ꆢ쳡짽웳튵뺺헹솦뗄뛔닟sponsibilityTheories:MappingtheTerritory[J].JournalofBusinessEthics,2004,53(1/2):51-71.듓웳튵쪵쿖샻죳ퟮ듳뮯폫퓶잿웳튵뺺헹폅[3]Greening,DanielW,쫆뷇뛈돶랢,웳튵짧믡퓰죎쫇튻룶럇뎣폐폃뗄릤PerformanceasaCompetitiveAdvantageinAttractinga
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