Achieving global sustainable
quality standards for ingredients -
TM
q y g
the DSM approach.
帝斯曼方案 :
为配料树立全球可持续质量标准
Martijn Adorf
Global Marketing Manager
Human Nutrition & Health
THE LIFE SCIENCES AND MATERIALS SCIENCES COMPANY
CONTRIBUTING TO YOUR QUALITY OF LIFE
生命科学和材料科学领域的领先专业公司生命科学和材料科学领域的领先专业公司
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
DSM NUTRITIONAL PRODUCTS, A HEALTHY MARKET LEADER
帝斯曼营养产品部-健康的市场领导者
DSM Food Specialties Sales 2007: €€ blnPolymer
Intermediates
15%
Base
Chemicals &
materials
17%
Animal Nutrition & Health Sales 2007: €€ bln
Performance
Materials
Nutrition
28%
Human Nutrition & Health Sales 2007: €€ bln bln
Materials
29%
Pharma
11%
DSM S l 2007 € 8 8 bl
Key Products ANH/HNH:
• Vitamins
• Carotenoids
DSM Sales 2007: € bln
DSM Staff (12/07):
• Feed Enzymes
• Nutritional Ingredients
• UV Filters
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
帝斯曼在中国 DSM’S PRESENCE IN CHINADSM’S PRESENCE IN CHINA
4,000 employees
14 manufacturing sites
2 R&D facilities
R i l HQ i Sh h i
4 000 名雇员
Regional HQ in Shanghai
4,000 名雇员
14 个生产基地
2个研发设施
区域总部位于上海
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
DSM BUSINESS GROWTH IN CHINA IS RISING
帝斯曼在中国业绩节节攀升帝斯 在中 绩 攀
The Target sales in China by 2010 has been adjusted
from $ 1 bln to $ bln
2010年中国市场的销售目标从10亿美元提高为
15亿美元
The sales in 2007 in China increased 23% and
achieved almost $ 1 bln
2007年销售额环比增长23%，实现 近10亿美元
In the first half 2008 sales in China amounted to
almost $ 630 million, which represents an increase of
35% relative to the comparable period of last year.
2008年上半年销售额同比增长35% 实现近6 32008年上半年销售额同比增长35%，实现近
亿美元
The investments went smoothly
投资项 进 利
帝斯曼中国2008年上半年销售额实现同比增长35%
投资项目进展顺利
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
GLOBAL REACH - LOCAL CUSTOMER SUPPORT
CONSISTENT AND COMPREHENSIVE QUALITY AND SUSTAINABILITY STANDARDS
全球性拓展—本地客户支持 统一质量与可持续性标准全球性拓展 本地客户支持 统 质量与可持续性标准
8 Main Manufacturing Sites
8个主要生产基地8个主要生产基地
Belvidere
贝佛帝尔
• Arachidonic acid
Dalry
达尔赖
46 ANH / HNH Premix Plants
46个饲料预混料/食品预混料工厂
• Arachidonic acid
花生四烯酸
• Vit C forms
维生素C形态
• CPU plant
生物芯片工厂
• Optima plant
O ti 工厂
• Vit C
维生素C
• Calpan
泛酸钙
• Octabase
Octabase
Grenzach
• Vit B1, B2, B6, D3
维生素B1、B2、B6、D3
• Biotin
生物素
I t di t
Xinghuo
星火
Vit AOptima工厂
• Spray dry & chill
喷雾干燥与冷却
Village-Neuf
• Canthaxanthin
角黄素
• Apoester
• Intermediates
中间体
Sisseln
• Vit A, E, K1维生素A、 E、K1
• Folic acid
叶酸
• Vit A
维生素A
• Teavigo
茶维力
Freeport
自由港
• ß-Carotene
ß-胡萝卜素
• Apoester
Apoester
• Apocarotenal
胡萝卜醛
• Lycopene
番茄红素
• Biotin
生物素 Lalden
叶酸
• Astaxanthin
虾青素
• Intermediates
中间体
ß-胡萝卜素 生物素 • Intermediates
for Vit A, E
• 维生素A、E中间体
•
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
VALUE OF RELIABLE & SAFE INGREDIENTS
安全可靠的配料价值
Why increased demand for high quality?
Nutrition & health value chain is subject to public discussion:
营养和健康的食物链是公众讨论的热点话题：
Pet Food Cough Syrup Tooth Paste Dumplings Heparin Infant FormulaPet Food - Cough Syrup - Tooth Paste - Dumplings - Heparin - Infant Formula
宠物食品中的三聚氰胺 - 咳嗽糖浆 - 牙膏 - 汤团 - 肝磷脂
Therefore 因此
Safe ingredients are essential for consumers and branded good manufacturers.
安全的配料对消费者和知名优秀企业至关重要。
Consumers and Buyers want to know:
顾客希望知道：
• Where and how they are produced? 食品产自哪里？Where and how they are produced? 食品产自哪里？
• Who supplies? 供应商是谁？
• What conditions: socially, ethically and environmentally?
• 什么是决定因素：社会、伦理道德、环境？
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
MEDIA AND CONSUMER AWARENESS ABOUT INGREDIENTS
STRUCTURALLY RESHAPE SAFETY-DRIVEN MARKET NEEDS
新闻舆论及消费者对配料质量的认识促使配料市场重塑新闻舆论及消费者对配料质量的认识促使配料市场重塑
Health Focus Report 2006
Extremely/very concerned Consumers
特别关注/很关注的消费者
Antibiotics Growth hormones in meat and
poultry 肉和家禽中抗菌促生长激素 57%
Health Focus Report 2006
Pesticides in foods食品中的农药 54%
GMO's (genetically modified crops)
GMO (转基因谷物) 48%
Food adulteration 食品掺假 47%
Salmonella, E. Coli in ground meats
碎肉红的沙门氏菌，大肠杆菌 44%
Mad cow disease疯牛病 39%
Dioxin二恶英 38%Dioxin 恶英 38%
Food poisoning食物中毒 38%
You can not buy back your reputation
with the money you save on cheap ingredients.
使用廉价配料节省下的钱永远买不回你的信誉
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
SMALL QUANTITIES – LARGE IMPACT
小数量-大影响
¾9000
Babies
个婴儿
400’000-
1’000’000
Cereal Bars
压缩干粮
8 MT Infant
Formula 8公吨
婴儿配方食品
压缩干粮
30 MT
Dough/Mix
30 公吨
20 kg
Premix
预混合原料
60 kg
Premix
预混合原料
面团/混合物
1 kg
Ingredients from quality producers reduce risk-exposure.
来自卓越生产商的食品配料将为消费者减少潜在的食品危险
g
Vit. A
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
OUR ROLE IS TO GIVE OUR CUSTOMERS PEACE OF MIND
我们的任务是给予我们的客户内心的平静
DSM is quality and safety driven 帝斯曼以质量和安全为出发点q y y 帝 安
• We provide key ingredients for global food, feed and pharmaceutical industries.
帝斯曼为全球食品业与制药业提供关键配料。
• Unique quality, reliability and traceability standards throughout entire supply q y, y y g pp y
为整个供应链提供质量、可靠性和追溯性的全球标准。
Others may be purely cost driven ... 其它厂商也许以成本为出发点
• Low-cost producers who cut corners threaten human health and the environment.
低成本生产商偷工减料，威胁着人们健康和环境安全。
• Reduced safety or sustainability is cheaper – but risky too, for yourself and others.
降低安全性或者或便宜的可持续性-但对你和其他人也是有风险的。
However 然而
• Origin labeling or non-company related guarantees may be quite difficult to enforce.
实行原产地标示或由国家出面担保却困难重重。
Therefore 所以
• Only reputation of ingredient producer guarantees peace-of-mind for all .
拥有良好的声誉是配料制造商让食品业及消费者安心的唯一保障
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008
拥有良好的声誉是配料制造商让食品业及消费者安心的唯 保障。
China International Food Safety & Quality Conference + Expo 2008
10
ADDED VALUE ACROSS THE ENTIRE SUPPLY CHAIN
为整条供应链增值
Pure
Actives
纯活性成分
Forms
形态
Blends
混合
• Vitamins
• Carotenoids
E
• Stability / Shelf Life
• Delivery, Solubility,
Dispersability
• Custom
Formulation
• Enzymes
• Nutraceuticals
• Nutritional
Dispersability
• Bio-availability
• Powder, Flow Properties
• Spray Drying
Logistics
SourcingIngredients
• Chemistry
• Fermentation
Spray Drying
• Encapsulation
• Absorption
Sourcing
Blending
Regulatory
Quality, Reliability, Traceability, Sustainability
高质量、可靠性、追溯性、可持续性
Fully Integrated Player 帝斯曼——唯一完全整合的供应商
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008
y g y 帝斯曼 唯 完 合的供应商
China International Food Safety & Quality Conference + Expo 2008
11
OUR QUALITY PROMISES TO CUSTOMERS
FORMING INDUSTRY STANDARDS IN QUALITY
恪守我们对顾客的承诺，着力打造行业质量标准
Not only in Food
… also in, Feed
恪守我们对顾客的承诺，着力打造行业质量标准
Quality management 质量管理
Pharma &
Personal Care
不仅针对食品
… 还有饲料、
Quality management 质量管理
ISO 9001/14001
Food 食品 Feed 饲料
药品以及个人护理产品9 EU food safety regulation
9 Kosher/Halal
9 NSF
9 HACCP
9 FDA (infant formula)
9 EU food safety regulation
9 FAMI -QS
9 HACCP
9 GMP+
9 GRAS
Personal Care 个人护理产品
9 FDA (infant formula)
9 Japan Food Additive Reg.
9 GRAS
9 EU Cosmetic directive
9 EFfCI
9 FDA (21CFR210/211-UV filter) 9 ISO 14001 –
Environment protection
Sustainability 可持续性
ICH Q7A, IPEC
9 CEP, DMF
9 GMP certificates by authorities
Pharma 药品
Environment protection
9 Dow Jones Sustainability
Index leader
9 CSR – Social
Accountability
9 Global Safety Program
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008
9 GMP certificates by authorities
9 Japan Pharmacopea
9 Global Safety Program
9 JAS – Agricultural Stand.
China International Food Safety & Quality Conference + Expo 2008
CONTINUOUS INVESTMENT IN SUSTAINABLE QUALITY
在可持续的质量中继续投资
QUALITY DEVICES CAN BE INSTALLED WITHIN MONTHS,
BUT IT TAKES GENERATIONS TO ADOPT A TRUE QUALITY PHILOSOPHYBUT IT TAKES GENERATIONS TO ADOPT A TRUE QUALITY PHILOSOPHY.
…what it takes…行动…
QUALITY 质量QUALITY 质量
Systems guaranteeing that ingredients are
correctly produced without contamination
Training and education of managers and
workforce to achieve and sustain the standardsworkforce to achieve and sustain the standards
RELIABILITY 可靠性
Legal framework applicable to all
Commitment to sustainability by the partners Quality Management
and society at large
Relationship of underlying trust between
suppliers and customers
TRACEABILITY 追溯性
ISO 9001 / 14001
成本
TRACEABILITY 追溯性
Systems that allow track & trace of ingredients
…what it costs: 成本
DSM Nutritional Products invests several tens of millions of € annually
in direct and indirect safety, health, environment and quality improvements.
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
THE BOTTOMLINE...THE BOTTOMLINE... 底线底线......
Choosing Quality pays for itself… 重视质量自有回报…
ÍNo bad surprises in your end-products due to tainted ingredients
不会因受配料受污染而担心成品
ÍEasy to respond to consumer enquiries on origin of ingredients
很容易回应消费者对配料来源的质询
ÍR d i k d b tt li ith d lit tifi tiÍReduce your risk and bottomline exposure with sound quality certification
降低风险，不触及品质优良保证的底线
ÍSafeguard your reputation and prevent brand value destructiong y p p
维护声誉， 防止品牌价值遭到破坏
ÍProtect consumer loyalty and future profits
维护消费者的忠诚度和未来的利益维护消费者的忠诚度和未来的利益
ÍStrengthen the quality perception of your products through unique guarantees
通过独特质量保证增强对产品质量认知
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
THE FOOD AND HEALTH INGREDIENT INDUSTRY
DEPENDS ON A GLOBAL LEVEL PLAYING FIELD
• Food/health ingredients are essential in daily life; issues impact the entire value chain
• The ingredients industry is global, but problems occur and need to be addressed locally
S f t d t i bilit f i di t d ti d l h ld b t d• Safety and sustainability of ingredients production and supply should be guaranteed
• Guarantees and state-of-the-art systems for track & traceGuarantees and state of the art systems for track & trace
• Internationally comparable standards and specifications
• Uniform enforcement of legislation
• 3rd party certification of quality and sustainability claims
“You can’t buy back your reputation with the money you saved on cheap ingredients.”
“你为廉价的配料省钱 却无法挽回你的声誉”
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008
你为廉价的配料省钱，却无法挽回你的声誉
China International Food Safety & Quality Conference + Expo 2008
TACKLING THE CHALLENGE OF MALNUTRTION
向营养缺乏的挑战
NutriRice®, produced in Wuxi, is made of natural rice.
It looks, tastes and cooks exactly like ordinary looks, tastes and cooks exactly like ordinary rice.
Fortified kernels deliver the added micronutrients to the consumer as intended.
Kernels can be customized in shape, color and micronutrient composition.
22 million multivitamin sachets have been, .
distributed to the victims of cyclone Cidr in
Bangladesh where over a million people lost
their homes and their basic income sources.
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
OUR ENGAGEMENT WITH THE CARBON TRUST
帝斯曼联手碳信托基金：
¾ The Carbon Trust is the world’s first accreditation
scheme designed to allow companies to measure
the carbon footprint of their operations and facilitatethe carbon footprint of their operations and facilitate
a neutral review of energy management practices.
¾ I J 2008 DSM’ bi id d ti it¾ In June 2008, DSM’s ascorbic acid production site
in Dalry received Carbon Trust Standard certification,
joining the select group of “Pathfinder” g t e se ect g oup o at de co pa es
¾ On 18 September 2008, ascorbic acid from DSM
branded QUALI-C™ was exclusively awarded thebranded QUALI-C was exclusively awarded the
Carbon Trust Label as the worlds first ingredient.
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
NEW SEAL OF GUARANTEE: QUALITY FOR LIFE
QUALITY, RELIABILITY, TRACEABILITY AND SUSTAINABILITY
全新的质量印章 卓越品质 幸福生活 高质量 可靠性 追溯性及可持续性全新的质量印章：卓越品质、幸福生活 高质量、可靠性、追溯性及可持续性
Highest standard in ingredients guaranteed Highest standard in ingredients, guaranteed
quality and reliability
最优质的食品配料——安全与可靠的保证TM
Controlled manufacturing and supply chain
processes – traceability p y
全程受控的制造工艺及供应链——可追溯性
Full socio-ethical accountability
完全社会道德责任
Environmentally responsible behaviory p
环境责任行为
DSM Nutritional Products
M. Adorf – CIFSQ conference, Beijing– September 25 2008 China International Food Safety & Quality Conference + Expo 2008
Thank You !
谢谢！
