4A营销策划模版.ppt

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PowerPoint Timesaver. 29-Dec-22 Introduction • This file ‘PowerPoint Timesaver’ contains a large number of preformatted dummy  slides that are ready to be copied and pasted onto your own presentation for further  processing, thereby – dramatically reducing lay-outing and formatting time – ensuring consistency of lay-out throughout your presentation • The structure of the slides is conform: – Headings: 20 points Bold Verdana – Sub-headings 16 points Verdana – Bullet slides according to template (automatic), jump-in with Tab, jump-back with Shift-Tab – Text 14, 12 or 10 points Verdana – Footnotes 8 points Verdana * Excluding special charts (Bubble, Merrimekko, Skyline, Brickyard etc.); these are available to licensed practitioners  through the StratBridge ‘Strategic Surveyor’ tool 2 29-Dec-22 Generic Blocks, Circles and Arrows - Copy/Paste the Objects Below or  Use the Paint Brush on the Formatting Toolbar to Copy Colors onto  Other Objects 1 1 Standard Dark Blue RGB Code: 51 - 102 -153 Standard Light Blue RGB Code: 222 - 211 - 182  Green RGB Code: 153 - 204 - 000 Preferred Colors 1 3 29-Dec-22 All charts in this document comply to this global PowerPoint palette R = 9 G = 29 B = 93 R = 156 G = 209 B = 0 R = 221 G = 210 B = 181 Primary colours Highlight colors using standard PowerPoint palette (charts & diagrams) To be used as an accent or  highlight color only To be used as a background  color behind charts and  graphs only The color palette has been adjusted in PowerPoint to  allow for better onscreen projection R = 161  G = 61 B = 58 R = 89  G = 110 B = 110 R = 102  G = 51 B = 104 R = 145  G = 125 B = 74 R = 151  G = 115 B = 174 R = 220  G = 130 B =  64 R = 87  G = 125 B = 61 R = 84  G = 156 B = 181 4 29-Dec-22 Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 5 29-Dec-22 Text Blocks - Unrelated List .......... .......... .......... .......... .......... 6 29-Dec-22 Text Blocks - Causes and Effects ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 7 29-Dec-22 Text Blocks - Matrix ..... ..... ..... ..... ..... .......... ..... ..... .......... ..... ..... .......... ..... ..... .......... Subtitle comes here 8 29-Dec-22 Text Blocks - Cause and Effect ..... ..... ..... ..... Subtitle comes here 9 29-Dec-22 Text Blocks - Sequence of Causes and Effects ..... ..... ..... ............... Subtitle comes here 10 29-Dec-22 Text - Sequential Vertical • ..... • .....  • ..... • .....  • ..... • .....  • ..... • .....  ..... ..... ..... ..... Subtitle comes here 11 29-Dec-22 Text - Making Points ..... ..... ..... • ..... • .....  • ..... • .....  • ..... • .....  Subtitle comes here 12 29-Dec-22 Text - Bullits ..... ..... ..... ..... ..... Subtitle comes here 13 29-Dec-22 Text Blocks - Influencing ..... Subtitle comes here … … … … … … 14 29-Dec-22 Text Blocks - Leading to ..... ..... ..... ..... ..... Subtitle comes here 15 29-Dec-22 ...... Text - Enveloping Elements ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 16 29-Dec-22 Text Blocks - Elements Leading To ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here …… 17 29-Dec-22 Text Blocks - Resulting From ..... Subtitle comes here … … … … … … … 18 29-Dec-22 Text - Interrelations .....… … ..... ..... ..... ..... Subtitle comes here 19 29-Dec-22 Multiple Boxes ...... ...... ...... ..... ...... ...... ...... ..... ...... ...... ...... ..... ...... ...... ...... ..... ...... ...... ...... ..... ...... ...... ...... ..... 20 29-Dec-22 Org Chart ..... ..... ..... ..... ..... ..... .......... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 21 29-Dec-22 Logic Tree - One Level Plus Text ..... .... ..... ..... ..... • ...... • ...... • ...... • ...... • ...... • ...... • ...... • ...... • ...... • ...... • ...... • ...... Subtitle comes here 22 29-Dec-22 Logic Tree - Two Levels ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 23 29-Dec-22 Logic Tree - Vertical ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 24 29-Dec-22 Driver Tree - Arrows Showing Trend ..... ..... ..... ..... ..... ..... ..... ..... ..... .......... ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 25 29-Dec-22 Driver Tree - Arrows Showing Base Trends ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ...... ..... Subtitle comes here 26 29-Dec-22 Driver Tree - Moons Showing Base Trends ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... strong weak Subtitle comes here 27 29-Dec-22 Driver Tree - Text with General Trends ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 28 29-Dec-22 Driver Tree - Expanded Text ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... .......... • ..... • ... ..... • ..... ..... 29 29-Dec-22 Range of possible outcomes Uncertainties ..... ..... ..... ..... .......... ..... Range of Outcomes ..... ..... ..... ..... .......... ..... ..... ..... ..... Subtitle comes here 30 29-Dec-22 Standard Table - bulleted cells Subtitle comes here Column heading Column heading Column heading Column heading •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text 31 29-Dec-22 Standard Table Layout Subtitle comes here Column heading Column heading Column heading Column heading 32 29-Dec-22 Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 33 29-Dec-22 Bar Chart - Stacked Source: .... Units Charttitle comes here 34 29-Dec-22 Bar Chart - Two Stacked Source: .... Units Charttitle comes here Units Charttitle comes here 35 29-Dec-22 Bar Chart - Three Stacked Source: .... Units Charttitle comes here Units Charttitle comes here Units Charttitle comes here 36 29-Dec-22 Bar Chart - Four Parallel Source: .... Units Charttitle comes here Units Charttitle comes here Units Charttitle comes here Units Charttitle comes here 37 29-Dec-22 Bar Chart - Paired Source: .... Units Charttitle comes here 38 29-Dec-22 Bar Chart - Two Paired Source: .... Units Charttitle comes here Units Charttitle comes here 39 29-Dec-22 Column Chart - Stacked Source: .... U n it s Charttitle comes here 40 29-Dec-22 Column Chart - Two Stacked Source: .... U n it s Charttitle comes here U n it s Charttitle comes here 41 29-Dec-22 Column Chart - Paired Source: .... U n it s Charttitle comes here 42 29-Dec-22 Column Chart - Two Paired Source: .... U n it s Charttitle comes here U n it s Charttitle comes here 43 29-Dec-22 Column Chart - Multiple Country U n it s Country Country Country Country Charttitle comes here 44 29-Dec-22 Pie Chart Source: .... Charttitle comes here 45 29-Dec-22 Radar Chart Charttitle comes here 46 29-Dec-22 Line Chart Source: .... U n it s Units Straight Line Dotted Line Green Line Charttitle comes here 47 29-Dec-22 Line Chart - Two Source: .... U n it s Units Straight Line Dotted Line Green Line Charttitle comes here U n it s Units Straight Line Dotted Line Green Line Charttitle comes here 48 29-Dec-22 Waterfall Chart U n it s Source: .... Charttitle comes here 49 29-Dec-22 Wave Chart Ease of Implementation Benefits Wave 1 Wave 2 Wave 3 Source: .... High HighLow Low Initiative Initiative Initiative Initiative Initiative Initiative Charttitle comes here 50 29-Dec-22 Driver Tree Chart / Dupont Chart ..... ..... ..... ..... ..... ..... X Source: .... -/- -/- Subtitle comes here 51 29-Dec-22 Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 52 29-Dec-22 Moons strong weakSubtitle comes here 53 29-Dec-22 Traffic Lights Negative Neutral Positive Subtitle comes here 54 29-Dec-22 Arrows Positive Neutral NegativeSubtitle comes here 55 29-Dec-22 Donuts Company A 00 01 02 03 Company B 00 01 02 03 Company C 00 01 02 03 Company D 00 01 02 03 Criterium .. Criterium .. Criterium .. Criterium .. Criterium .. Criterium .. Criterium .. strong weakSubtitle comes here 56 29-Dec-22 Timeline Week number Starts on  Milestone  Milestone  Milestone  Milestone Subtitle comes here 57 29-Dec-22 Value Chains - Loose Arrows .......... ..... .......... ..... ............... .......... ..... Subtitle comes here 58 29-Dec-22 Value Chains - Touching Arrows Subtitle comes here 59 29-Dec-22 Interrelated Stages ..... .......... .......... .......... .......... ..... ..... ..... ..... ..... ..... Subtitle comes here 60 29-Dec-22 Movements ..... ..... ..... ..... ..... Subtitle comes here 61 29-Dec-22 Circle - Overlapping Arrows .. .. .. ..... ...... ........ .. . ...... Virtuous Vicious Subtitle comes here 62 29-Dec-22 Circle - Integrated Arrows                ..... .... .... .... .... .... ....                ..... .... .... .... .... .... .... Virtuous Vicious Subtitle comes here 63 29-Dec-22 Closed Loop .... .... .... .... .... Subtitle comes here 64 29-Dec-22 Process Ending in a Closed Loop Subtitle comes here 65 29-Dec-22 Wheel of Fortune Subtitle comes here 66 29-Dec-22 Puzzle - Four Pieces Fitting Together Subtitle comes here 67 29-Dec-22 Puzzle - Five Pieces Fitting Together Subtitle comes here 68 29-Dec-22 Puzzle - Pieces Not Fitting Together Subtitle comes here 69 29-Dec-22 Puzzle - Pieces Might Fit Together Subtitle comes here 70 29-Dec-22 Quotes Subtitle comes here 71 29-Dec-22 Circles of Influence Subtitle comes here 72 29-Dec-22 Eggs ..... ..... ..... .......... ..... ..... ..... Subtitle comes here 73 29-Dec-22 Circles - Interrelated  .....  .....  ..... Subtitle comes here 74 29-Dec-22 Circles - Overlapping Subtitle comes here 75 29-Dec-22 Expansion .... .... .... .... • .... • ..... • .... • ..... • .... • ..... • .... • ..... Subtitle comes here 76 29-Dec-22 Cube Subtitle comes here 77 29-Dec-22 Maps - Netherlands Subtitle comes here 78 29-Dec-22 Maps - Western Europe, The World [ ungroup to select countries ] Subtitle comes here 79 29-Dec-22 Life Cycle - Generic Units sold Time since launch Product A Product B Product C Product D Subtitle comes here 80 29-Dec-22 Life Cycle - Countries Emerging Mature Development Stage Netherlands Sweden . France Italy Germany Subtitle comes here 81 29-Dec-22 Cost Curve Cost/unit Cumulative Volume ..... ..... ..... ..... Subtitle comes here 82 29-Dec-22 Downward and upward slopes 1 2 3 Time 3 2 1 Time Subtitle comes here 83 29-Dec-22 Recognition For Teaching R e c o g n it io n O f R e s e a rc h 84 29-Dec-22 Funnels Subtitle comes here 85 29-Dec-22 Building blocks Subtitle comes here 86 29-Dec-22 Spectrum ..... ..... ..... ..... ..... ..... ..... Low High Subtitle comes here 87 29-Dec-22 Balance ..... ..... Subtitle comes here 88 29-Dec-22 Cross ..... ..... ..... ..... Subtitle comes here 89 29-Dec-22 Pyramid ....... ..... ..... Subtitle comes here 90 29-Dec-22 History x x x x x 2005 Subtitle comes here 91 29-Dec-22 Trackers - Place in Top Right Corner of Slide Subtitle comes here 92 29-Dec-22 Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 93 29-Dec-22 Generic Strategy Development Framework - English Environmental Analysis Business Imperatives Business Definition Business Constraints Business Imperatives External  Analysis Internal  Analysis Key  Insights Future Industry Scenarios Future  Industry Scenarios Strategic Options Analysis Strategy Implementation Implement Action Plans Monitor Action Plans Actie- plannen Strategic  Options Risk and  Reward Strategic  Direction Reassess the Business Imperatives Desk Research and Interviews Interviews and Workshops Workshops and Analyses Business Plan Writing  Cre a- tivit y Subtitle comes here 94 29-Dec-22 Generic Strategy Development Framework - Dutch Externe en interne analyse Bepaling uitgangspunten Missie en  Visie Rand- voorwaar- den Uitgangs- punten Externe  Analyse Interne  Analyse Inzicht Future Industry Scenarios Scenarios Strategische keuze Implementatie Plannen Meet- punten Actie- plannen Strategi- sche  opties Rende- ment en  risico’s Strategie Heroverweeg de uitgangspunten Desk research en interviews Interviews en workshops Workshops en analyses Uitwerking plannen  Creat i-viteit Subtitle comes here 95 29-Dec-22 Strategy Development - The Fish Chosen Strategy Projects & Resources Monitoring Financial Position Strategic Position Capital Market Economic  Profitability Growth Commercial Market Market Attractiveness Competitive  Position Insight CSFs  & KPIs Strategic  Issues Scope  & Context Creativity Scenarios & Options Subtitle comes here 96 29-Dec-22 Strategy Development - The Loop CAPITAL MARKET MANAGED PERFORMANCE Strategy ExecutionStrategy Formulation Dynamic Strategy COMMERCIAL MARKET STRUCTURE & RESOURCES       Strategic PositionStrategic Position Competitive PositionMarket Attractiveness Scope & Context Strategic Issues     Insight Value Creation Financial Position GrowthEconomic Profitability Critical Success Factors & Key Performance Indicators  Performance Monitoring & Incentive Compensation Organizational Architecture Projects & Resources Chosen Strategy Scenarios & Options Creativity                        Subtitle comes here 97 29-Dec-22 Backward Strategic Planning Framework TIME G O A L Actions driven  by strategy Where are  we now?  Mission: Why are we  in business? Values: What are  our enduring  principles and  beliefs? Vision: Where do we  want to be in  2010? Strategy: How do  we get there? Subtitle comes here 98 29-Dec-22 Incremental versus Dynamic Strategic Planning Framework Versus Incremental Planning Process Dynamic Strategic Planning Process Incrementalism [One reason why companies stagnate] TIME G O A L Where we are now? Actions taken  in response to  circumstances Where can we be  next year? Focus [One reason why companies grow] TIME G O A L Actions driven by strategy Where are  we now?  Vision of where we  need to be five years  from now 99 29-Dec-22 Strategic Disciplines ..... ..... ..... … Subtitle comes here … 100 29-Dec-22 Activity Map - Generic ..... ..... ..... ..... ..... ..... ..... Advantaged Neutral Disadvantaged ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 101 29-Dec-22 Activity Map - Very Detailed Geographic  markets  Distribution  channel  Customer  End use  Industry  System design  /Application  engineering Installation  Service  Customised Standard Sub-systems  Food packaging Canning  Bottling  System Sales force OEM Direct Independen t Agent MNC Regional National Middle East    & Africa Asia Japan Australasia Liquid Hybrid Dry Processed Pumps  Valves  Homogenisers Tubular heat exchangers  Food Processing Evaporators Tanks  Other Ohmic  heaters Freezers &  Refrigerators  Plate heat exchangers  Separators Air  treatment  Automation Wrapping    Dryers Cartoning  Systems  Subcontractor  management 3rd party  maintenance Upgrades/  modifications Contract  Time/materi al   Own  maintenance Conveyer  systems  Aseptic  processing  systems  Blow  moulding  equipment Filtration  equipment  Thermal &  energy  technology  Control  systems  Sealing  Labelling  Global  Standard Dairy Brewing Soft drinks Juices  Cheese  Ice Cream  Baked Snacks/  Confectionery CerealsSoups/sauces  Baby Food Oil/fats/mar garines Project  management Filling  lines New  business  strengths Installed  base  strengths Canning  Bottling Pumps  Valves  Homogenisers Tubular heat exchangers  Evaporators Tanks Ohmic  heaters Plate heat exchangers  Separators Wrapping    Dryers Cartoning  Sealing  Labelling  Filling  lines Convenience  food Customer  DIY Spare parts  Freezers &  Refrigerators  AutomationConveyer  systems  Aseptic  processing  systems  Blow  moulding  equipment Filtration  equipment  Control  systems  Strong position Average Weak position No position 102 29-Dec-22 Activity Map - Competitor Overview ..... .......... ..... ..... Advantaged Neutral ..... ..... ..... ..... ..... ..... ..... ..... ..... Disadvantaged Subtitle comes here 103 29-Dec-22 Activity Map - Synergy Analysis ..... ..... ..... ..... ..... .......... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... .......... ..... ..... Advantaged Disadvantaged NM A Average ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... BSubtitle comes here 104 29-Dec-22 Activity Map - Synergy Summary A B NewCo + = Advantaged Disadvantaged NM Average ..... ..... ..... ..... ..... ..... ..... ..... ..... Subtitle comes here 105 29-Dec-22 Activity Map - Ranges of Activities Across Value Chain   .....   .....   .....   .....   .....   .....   .....   .....  .....  .....  .....   .....  .....  .....  .....   .....   .....   ..... Stage ..   .....   .....   .....   .....   .....Stage .. Stage .. Stage .. Stage .. Stage ..   .....   ..... Subtitle comes here 106 29-Dec-22 Activity Map - Competitive Groups Activity Competitive Group (sample companies) • ... • ... Competitive advantage Activity Activity Activity Activity Activity Competitive Group (sample companies) • ... • ... Activity Activity Activity Activity Activity Competitive Group (sample companies) • ... • ... Competitive advantage Activity Activity Activity Activity Activity Competitive Group (sample companies) • ... • ... Activity Activity Activity Activity Subtitle comes here 107 29-Dec-22 Portfolio Matrix Competitive Position (Returns compared to Industry Average) M ar ke t A tt ra ct iv en es s (I nd us tr y A ve ra ge R et ur ns a bo ve C os t o f C ap ita l) ROCE > CoC ROCE < CoC ROCE = CoC high low low high Charttitle comes here 108 29-Dec-22 Five Forces Competitors CustomersSuppliers Substitutes New Entrants Strong Moderate Weak Subtitle comes here 109 29-Dec-22 Document Control - For Internal Use Only Version Date of Release Writer Approver(s) (if relevant) Comments on Major Changes from Previous Release 1 26-1-2005 Randy Jagt Vincent Oomes Fonts and colors in new global template 2 30-1-2005 Randy Jagt Vincent Oomes Change of colors Document Title Timesaver 2005 Document Owner Randy Jagt Approver(s) Vincent Oomes, Bert Vries 110