뗚32뻭ꆡ뗚1웚커ꆡ몺ꆡ샭ꆡ릤ꆡ듳ꆡ톧ꆡ톧ꆡ놨ꆡ쓪1퓂JOURNALOFWUHANUNIVERSITYOFTECHNOLOGYꆡ:Π믹폚룐횪뒴튵볛횵뗄듳톧짺뒴튵틢풸탎돉쒣탍컢쇨럆(짏몣쪦랶듳톧싃폎톧풺,짏몣200234)햪ꆡ튪:ꆡ춨맽틽죫쫐뎡펪쿺훐뗄룐횪볛횵룅쓮,듓튻룶탂뗄쫓뷇첽쳖듳톧짺뒴튵틢풸뗄탎돉ꆣ뺭뷡릹랽돌볬퇩뇭쏷,룐횪뒴튵볛횵쫇듳톧짺뒴튵틢풸탎돉뗄횱뷓잰틲,뒴튵첬뛈춨맽펰쿬룐횪뒴튵볛횵뛸뛔뒴튵틢풸뗄탎돉닺짺펰쿬ꆣ맘볼듊:ꆡ뒴튵틢풸;ꆡ룐횪뒴튵볛횵;ꆡ뒴튵첬뛈훐춼럖샠뫅:ꆡC3컄쿗뇪쪶싫:ꆡA컄헂뇠뫅:167124431(2010)0120200205PerceivedValueofEntrepreneurshipandItsImpactonUniversityStudentꆯsEntrepreneurialIntentionWULing2fei(CollegeofTourism,ShanghaiNormalUniversity,Shanghai,200234,China)Abstract:ꆡEntrepreneurialactivitybeginswiththeformationofindividualꆯ,,,anewconcept,per2ceivedvalueofentrepreneurship,,:ꆡentrepreneurialintention;ꆡperceivedvalueofentrepreneurship;ꆡentrepreneurialattitude퓚뛔뒴튵컊쳢뗄퇐뺿훐,뒴튵첬뛈튻횱쫇톧헟쏇맘힢뗄죈뗣횮튻,쯼쫇횸죋쏇뛔뒴튵뗄뾴램뫍쾲뫃돌뛈ꆣ퇐뺿헟훂솦폚춨맽뒴튵첬뛈붫뒴튵헟폫럇뒴튵헟쟸럖뾪살ꆣ쓇킩폐잿쇒뒴튵첬뛈뗄닎폫헟쟣쿲폚돉캪튻쏻뒴튵헟,뛸뒴튵첬뛈뷏죵뗄닎폫헟쟣쿲폚돉캪럇뒴튵헟ꆣ떫쫇떽뗗쫇뒴튵첬뛈퓚쒳킩죋짭짏쿔쿖돶살쪹쯻쏇돉캪튻쏻뒴튵헟,뮹쫇돉캪뒴튵헟횮뫳랢햹쇋헢킩첬뛈[1]헢튻컊쳢쎻폐퓚퇐뺿훐뗃떽듰낸ꆣ평폚훷튪뗄틔뒴튵첬뛈캪믹뒡뗄뒴튵틢풸쒣탍릹붨쪱볤뚼뇈뷏퓧,춳볆럖컶랽램튲뇈뷏볲떥,쯦ퟅ쿠맘뿆톧쇬폲뗄랢햹,탨튪뛔웤샭싛볜릹룼짮죫뗘퇐뺿,뷸튻늽럡뢻뫍췪짆ꆣ뷨본웤쯼쇬폲뗄퇐뺿돉맻,붫뒴튵믮뚯폫웤쯼믮뚯뷸탐샠뇈뗄뿧톧뿆쫓뷇쫇쒿잰뒴튵퇐뺿뗄랶쪽횮튻ꆣ뾼싇떽뒴튵틢풸뗄틔쿂쳘뗣:1)뻸듳뛠쫽뒴튵믮뚯뚼쫇죋쏇폐볆뮮뗄샭탔탐캪;2)뒴튵튲쫇죋쏇횰튵뗄튻훖톡퓱;3)횰튵톡퓱뻶닟뺭맽샭싛뫍쪵횤퇐뺿횤쏷놾훊짏쫇튻훖죏횪믮뚯,쯼쫇튻훖탅쓮ꆢ첬뛈뫍틢풸늻뛏퇝뮯뗄폐틢쪶뗄탅쾢뒦샭맽돌[2];4)틢풸뫍첬뛈뚼쫇믹폚룐횪뗄[3]ꆣ쫕룥죕웚:2009207216.얷쏋AsiaLink쿮쒿:CNΠASIA2LinkΠ013(1042844).ퟷ헟볲뷩:컢쇨럆(19792),얮,늩쪿붲쪦.E2mail:linfay@' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
뗚32뻭ꆡ뗚1웚ꆡꆡꆡꆡꆡꆡꆡꆡ컢쇨럆:믹폚룐횪뒴튵볛횵뗄듳톧짺뒴튵틢풸탎돉쒣탍ꆡꆡꆡꆡꆡꆡꆡꆡꆡ2011ꆡ룐횪볛횵ꆢ첬뛈폫틢풸죽헟볤뗄맘쾵ꆡ룐횪볛횵폫틢풸뗄맘쾵펪쿺톧헟뛔폚룐횪볛횵뗄퇐뺿훐,볈폐릺싲잰탎돉뗄룐횪볛횵튲폐릺싲뫳탎돉뗄룐횪볛횵ꆣ퓚릺싲튻볾닺욷잰,죧맻닺욷뗄볛룱(튻훖맘볼뗄듺볛)쫇늻뿉틔뷓쫜뗄퓲틢캶ퟅ헢룶닺욷뗄뺻룐횪볛횵뫜짙믲헟쎻폐[4]ꆣ틲듋,릺잰뗄룐횪볛횵뿉쓜횱뷓펰쿬쿻럑헟릺싲뗄틢풸ꆣ뛔폚릺싲뫳뗄룐횪볛횵,평폚쿻럑헟틑뺭펵폐쇋뗚튻쫖뗄뺭퇩,쓜릻믹폚듋뛔쿻럑룃닺욷쫇럱싺틢뷸탐움볛,쯹틔퓚뫜뛠컄쿗훐싺틢뛈돉캪풤닢퓙듎릺싲틢풸뗄뿉뾿횸뇪ꆣ떫쫇뷼살뗄퇐뺿좴랢쿖,뛔퓙듎릺싲틢풸살쮵,룐횪볛횵뿉쓜쫇뇈싺틢뛈믲헟훊솿룼뫃뗄풤닢횸뇪[5]ꆣꆡ첬뛈폫틢풸뗄맘쾵첬뛈듺뇭쇋듓샠쯆ꆰ뫃ꆪꆪꆪ뮵ꆢ폐몦뗄ꆪꆪꆪ폐틦뗄ꆢ룟탋뗄ꆪꆪꆪ늻룟탋뗄뫍뿉낮뗄ꆪꆪꆪ뿉퇡뗄ꆱ쫴탔캬뛈뛔쒳튻탄샭쒿뇪뗄룅삨움볛ꆣ퇐뺿헟붫ꆰ첬뛈ꆪꆪꆪ틢풸쒣탍ꆱ폫웤쯻탭뛠쒣탍쿠뇈뷏,훮죧ꆰ탅쾢ꆪꆪꆪ뚯믺ꆪꆪꆪ탐캪ꆪꆪꆪ벼쟉쒣탍ꆱꆰꆢ붡뾵탅쓮쒣탍ꆱ뫍ꆰퟛ뫏사미맜샭쒣탍ꆱꆣ뺡맜헢킩쒣탍쫇헫뛔쳘뚨뗄펦폃쇬폲뛸짨볆,쯻쏇뗄뷢쫍솦뚼늻믡뇈뿉틔쫊폃폚죎뫎쓚죝뗄ꆰ첬뛈ꆪꆪꆪ틢풸쒣탍ꆱ튪뫃[6]ꆣꆡ룐횪볛횵폫첬뛈뗄맘쾵룐횪볛횵폫첬뛈쫇솽룶쿠맘뗄떫늻춬뗄룅쓮ꆣ쯼쏇뗄쿠춬횮뒦퓚폚뚼놻뾴ퟷ쫇헫뛔쳘뚨쒿뇪,뺭맽뇈뷏뫳뗄움볛ꆣ쯼쏇뗄늻춬횮뒦퓚폚,첬뛈닠훘폚뫢솿훷쳥뛔뿍쳥뗄룐뻵죧뫎,뛸룐횪볛횵퓲룼욫쿲폚횸쪾훷쳥붫죧뫎탐뚯[7]ꆣ죏캪룐횪볛횵쏨쫶쇋훷쳥뫍뿍쳥횮볤뗄튻훖맘쾵[8],뛸첬뛈퓲뇭쏷쇋훷쳥뛔뿍쳥뗄튻훖랴펦ꆣ뇭1룅삨쇋룐횪볛횵폫첬뛈횮볤뗄훷튪쟸뇰:뇭1ꆡ룐횪볛횵폫첬뛈뗄훷튪쟸뇰룅삨룐횪볛횵쫇ꆭꆭ첬뛈쫇ꆭꆭ1.죋쏇뛔뿍쳥뗄튪쟳뫍풸췻1.죋쏇뛔뿍쳥듦퓚ힴ첬뗄튻훖랴펦ꆪꆪꆪ쫇헦쪵뇭쿖폫뇪ힼ횮볤뗄뇈뷏2.캴살떼쿲뗄,믡쯦ퟅ쫂쟩랢짺폫럱뛸룄뇤2.샺쪷떼쿲뗄,춨맽맽좥뗄뺭퇩뛸뗃돶뗄에뛏3.ퟅ퇛폚뷸탐볛횵뫢솿뗄죋뗄룷랽쏦룐쫜3.ퟅ퇛폚놻움볛쒿뇪뗄룷랽쏦쳘훊4.쳡릩쇋죧뫎닅쓜뒴퓬볛횵뗄랽쿲4.쳡릩쇋떱잰뿍쳥ힴ첬뗄돉벨떥ꆡꆡퟛ짏쯹쫶,룐횪볛횵뫍첬뛈뚼폫틢풸쿠맘,쓇쎴컊쳢퓚폚:1)쓄룶뇤솿쫇ퟮ훘튪뗄;2)쓄룶뇤솿쫇볤뷓뗄ꆢ쓄룶뇤솿쫇횱뷓뗄펰쿬탐캪틢풸;3)뇤솿볤뗄틲맻맘쾵폖쫇퓵퇹뗄ꆣ퇐뺿훐,룐횪볛횵뫍첬뛈횮볤뗄맘쾵듦퓚2훖뿉쓜:1)룐횪볛횵펰쿬첬뛈ꆣSweeney&Soutar뾪랢쇋헫뛔쓍폃쿻럑욷뗄욷없닣쏦뗄맋뿍룐횪볛횵닢솿솿뇭(PERVAL[9])ꆣ솿뇭냼몬4룶캬뛈,쎿튻룶캬뛈뚼뛔탎돉맋뿍뗄첬뛈뫍탐캪랢믓쇋뛀솢뗄ꆢ훘튪뗄ퟷ폃ꆣSpreng뗄뷡싛쫇,룐횪볛횵뗄훘튪탔퓚폚쯼쓜뫜듳돌뛈뗘룄뇤랽쿲(싺틢믲늻싺틢)믲헟쓜릻쪹싺틢Π늻싺틢뗄뺭샺룼벫뛋뮯[10],쯹틔,룐횪볛횵쫇첬뛈뗄횱뷓잰닢뇤솿ꆣ2)첬뛈펰쿬룐횪볛횵ꆣ뺡맜룐횪볛횵펰쿬첬뛈뗄퇐뺿햼떽뻸듳뛠쫽,죔폐튻늿럖퇐뺿횤쏷싺틢뛈(첬뛈)쓜릻뻶뚨룐횪볛횵,믲헟쮵첬뛈쓜릻닺짺룐횪볛횵[11]ꆣ2ꆡ듳톧짺뒴튵틢풸쒣탍뗄릹붨ꆡ퇐뺿뿲볜룹뻝짏쫶룐횪볛횵ꆢ첬뛈뫍탐캪틢풸볤맘쾵뗄쏨쫶,뛔폚믹폚룐횪뒴튵볛횵뗄듳톧짺뒴튵틢풸쒣탍뗄릹붨훁짙듦퓚3훖뿉쓜뗄탎쪽,죧춼1쯹쪾:쒣탍1뇭쪾룐횪뒴튵볛횵쫇뒴튵틢풸탎돉뗄횱뷓잰닢뇤솿,룐횪뒴튵볛횵쫜떽뒴튵첬뛈뗄펰쿬;쒣탍2뇭쪾뒴튵첬뛈쫇뒴튵틢풸탎돉뗄횱뷓잰닢뇤솿,뛸룐횪뒴튵볛횵춨맽뒴튵첬뛈헢룶훐볤뇤솿볤뷓펰쿬뒴튵틢풸;쒣탍3뇭쪾룐횪뒴튵볛횵뫍뒴튵첬뛈뚼쫇뒴튵틢풸탎돉뗄횱뷓잰닢뇤솿,떫뒴튵첬뛈폫룐횪뒴튵볛횵횮볤쎻폐맘쾵ꆣ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
ꆡ2ꆡ02ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ커ꆡ몺ꆡ샭ꆡ릤ꆡ듳ꆡ톧ꆡ톧ꆡ놨ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ2010쓪1퓂ꆡ퇐뺿뇤솿짨볆1)닢솿횸뇪릹붨ꆣ평3룶닢쿮릹돉ꆣ뛔폚뒴튵첬뛈뗄뇤솿짨볆,틔Robinson뫍컄쿗[1]훐뒴튵첬뛈뗄룷룶릹쏦뻟폐듺뇭틢틥뗄닢쿮[12],탎돉룃컄뗄뒴튵첬뛈뗄5룶닢쿮,럖뇰닢솿쫜쫔헟뛔돉뻍ꆢ뒴탂ꆢ룶죋뿘훆룐ꆢퟔퟰ탄뫍믺믡쪶뇰뗄첬뛈ꆣ뒴튵틢풸튻뚨쫇퓚뒴튵탐캪랢짺횮잰뗄쒳튻쪱볤탎돉뗄ꆣ퓚쒳킩쟩뿶쿂,쯼쫇퓚ퟶ돶쪵볊뻶뚨잰뫜뛌쪱볤쓚탎돉뗄;뛸퓚쇭튻킩쟩뿶쿂,뒴튵틢풸좴쎻쓜떼훂ퟮ훕뒴튵탐캪뗄랢짺ꆣ튲벴쫇쮵,뒴튵틢풸뗄탎돉폐쪱볤쳘탔ꆣ뛔폚듳톧짺살쮵,쏦뛔뇏튵뫳벴붫뾪쪼뗄횰튵짺퇄,뒴튵쫇캴살뗄샭쿫뮹쫇붫솢벴뢶훮탐뚯뗄뻶닟,쫜떽뛠훖ퟔ짭뫍훜캧쳵볾틲쯘뗄펰쿬,튲쪹뗃듳톧짺뗄뒴튵틢풸돶쿖쪱볤짏뗄늻튻훂탔ꆣ틲듋,룃컄뗄뒴튵틢풸릹돉닉폃뷼웚뫍풶웚솽룶릹쏦ꆣ닉폃Guerrero뗄뒴튵틢풸닢쿮캪삶놾,탎돉뒴튵틢풸뗄솽룶닢쿮,럖뇰닢솿쫜쫔헟뗄뷼웚뫍풶웚뒴튵틢풸ꆣꆡ퇐뺿볙짨H1:쒣탍1(뒴튵첬뛈춨맽룐횪뒴튵볛횵펰쿬뒴튵틢풸)뇈쒣탍2(룐횪뒴튵볛횵춨맽뒴튵첬뛈펰쿬뒴튵틢풸)룼쓢뫏쫽뻝;H2:뒴튵첬뛈뫍룐횪뒴튵볛횵붫릲춬펰쿬뒴튵틢풸,벴쒣탍3뛔쫽뻝뗄쓢뫏폅폚쒣탍1뫍쒣탍2ꆣ3ꆡ쒣탍볬퇩뷡맻ꆡ쫽뻝뗄쫕벯퇐뺿뗄쫽뻝쫕벯럖캪2룶뷗뛎ꆣ웤튻쫇풤뗷닩뷗뛎뗄쫽뻝,풤쫔뛔쿳뗄탔훊폫붫살헽쪽닢쫔튪돩좡뗄뛔쿳탔훊쿠춬,뻹캪퓚킣듳톧짺ꆣ퇐뺿뗄풤쫔퇹놾쫽캪86;웤뛾쫇헽쪽뗷닩뷗뛎뗄쫽뻝,퓚헢튻뷗뛎릲랢럅컊뻭553럝,믘쫕컊뻭478럝,믘쫕싊쫇%ꆣ쳞돽웤훐63럝슩쳮믲쳮춿늻럻뫏쪵볊뗄컊뻭뫳,릲뗃떽폐킧컊뻭캪415럝ꆣ퇹놾릹돉틔짏몣쒳훸쏻룟킣뗄퓚킣듳톧짺캪훷,뮹냼삨늿럖짏몣뗘쟸웤쯻룟킣뗄퓚킣듳톧짺틔벰헣붭ꆢ뫾놱뗈뗘뗄짙쫽퓚킣듳톧짺ꆣꆡ쒣탍볬퇩퓚컊뻭뗷닩훐,뒴튵틢풸폐솽룶닢쿮EI1뫍EI2,럖뇰닢솿쫜쫔헟뗄뷼웚뫍풶웚뗄뒴튵틢풸ꆣ죧맻EI1뗄럖횵ꇝEI2뗄럖횵,쮵쏷쫜럃헟퓚뷼웚뗄뒴튵틢풸룟폚믲헟뗈폚풶웚뗄뒴튵틢풸;죧맻EI1뗄럖횵<EI2뗄럖횵,퓲쮵쏷쫜럃헟룼폐뿉쓜퓚풶웚뷸탐뒴튵ꆣ믹폚듋,붫415럝퇹놾럖돉뷼웚좺쳥뫍풶웚좺쳥2늿럖틔뇣폚뇈뷏쯻쏇횮볤뗄뒴튵틢풸탎돉,웤훐뷼웚좺쳥냼몬퇹놾209럝,풶웚좺쳥냼몬퇹놾206럝ꆣ1)뷼웚좺쳥뗄뒴튵틢풸탎돉쒣탍볬퇩ꆣ틔쿂닉폃뷼웚좺쳥뗄퇹놾,뛔뒴튵틢풸탎돉뗄뇈뷏쒣탍뷸탐볬퇩ꆣ뺭죭볾럖컶,쒣탍1뗄볬퇩뷡맻죧춼2쯹쪾ꆣ쒣탍뗄쓢뫏횸뇪죧뇭3쯹쪾ꆣ평폚놾늿럖뷶닉폃쇋뷼웚좺쳥뗄퇹놾,듦퓚좡퇹뗄컊쳢,쯹틔떼훂EI1뗄닐닮e9랽닮뗄맀볆횵()돶쿖뢺횵쫇헽뎣뗄(뫮뷜첩,컂훒,돉ퟓ뻪,2004)ꆣ틲듋,뷓쫜쒣탍웤쯻뗄맀볆횵뫍쓢뫏횸쫽ꆣ퓚쒣탍2뫍쒣탍3뗄볬퇩훐,튲듦퓚헢퇹뗄쟩뿶,룹뻝짏쫶풭틲,죏캪쒣탍1뫍쒣탍2뗄웤쯻맀볆횵벰쓢뫏횸쫽죔폐킧ꆣ쒣탍2ꆢ쒣탍3뗄볬퇩뷡맻뫍쒣탍쓢뫏뛈횸뇪럖뇰죧춼3ꆢ춼4뫍뇭2쯹쪾ꆣ뇭2ꆡ뷼웚좺쳥뗄뒴튵틢풸탎돉쒣탍쓢뫏뛈횸뇪뇈뷏횸뇪쏻돆ꛖ2dfꛖ2ΠdfGFIAGFITLICFIRMSEA움볛뇪ힼ풽킡풽뫃ꆪ<3ꇝꇝꇝꇝꇜ쒣탍튻쒣탍뛾쒣탍죽' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
뗚32뻭ꆡ뗚1웚ꆡꆡꆡꆡꆡꆡꆡꆡ컢쇨럆:믹폚룐횪뒴튵볛횵뗄듳톧짺뒴튵틢풸탎돉쒣탍ꆡꆡꆡꆡꆡꆡꆡꆡꆡ203ꆡꆡt횵럖컶뷡맻뇭쏷,3룶뒴튵틢풸탎돉볙짨쒣탍뗄쯹폐슷뺶퓚P<뗄쮮욽짏쫇쿔훸뗄ꆣ헢튻뷡맻쳡릩횤뻝횤쏷쇋쯹폐닢솿횸뇪뗄뻛뫏킧뛈(Anderson&Gerbing,1988;틽ퟔPetrick,2004)ꆣ듓뇭3뗄뇈뷏뿉횪,쒣탍1뗄쓢뫏횸뇪싔룟폚쒣탍2,틲듋뷓쫜퇐뺿볙짨H1,벴쒣탍1뇈쒣탍2룼쓢뫏쫽뻝ꆣ뛸쒣탍3퓚쯹폐뗄쓢뫏횸뇪짏뚼뗍폚쒣탍1뫍쒣탍2,틲듋뻜뻸퇐뺿볙짨H2,벴쒣탍3쎻폐쒣탍1뫍쒣탍2룼쓢뫏쫽뻝ꆣ2)풶웚좺쳥뗄뒴튵틢풸탎돉쒣탍볬퇩ꆣ닉폃풶웚좺쳥뗄206럝퇹놾,뛔뒴튵틢풸탎돉뗄뇈뷏쒣탍뷸탐볬퇩ꆣ뺭죭볾럖컶,쒣탍1ꆢ쒣탍2ꆢ쒣탍3뗄볬퇩뷡맻춼싔ꆣ쒣탍뗄쓢뫏횸뇪죧뇭4쯹쪾ꆣ춨맽뇭4뗄뛔뇈뿉틔랢쿖,뺡맜쒣탍1뗄TLI뫍RMSEA뚼쎻쓜듯떽뷏뫃뗄쓢뫏뇪ힼ,떫웤쯻쓢뫏횸뇪듯떽쇋뷏뫃뗄튪쟳,쿔쪾쒣탍1죔쫇뿉뷓쫜뗄쒣탍ꆣ쟒쒣탍1뛔쫽뻝뗄쓢뫏돌뛈폅폚쒣탍2뫍쒣탍3ꆣ틲듋,뛔폚풶웚좺쳥살쮵,튲뷓쫜퇐뺿볙짨H1,뻜뻸퇐뺿볙짨H2ꆣ3)볙짨볬퇩뷡맻믣ퟜꆣ듓뇭2뫍뇭3훐뿉틔뾴돶,컞싛쫇뛔뷼웚좺쳥뮹쫇풶웚좺쳥살쮵,쿠뇈횮쿂,쒣탍1뚼쫇뛔쫽뻝쓢뫏ퟮ뫃뗄쒣탍ꆣ틲듋,춨맽쪵횤퇐뺿뗃돶,룐횪뒴튵볛횵ꆢ뒴튵첬뛈뫍뒴튵틢풸횮볤뗄맘쾵쫇:룐횪뒴튵볛횵캪뒴튵첬뛈뫍뒴튵틢풸횮볤뗄훐뷩뇤솿ꆣ뇭3ꆡ풶웚좺쳥뗄뒴튵틢풸탎돉쒣탍쓢뫏뛈횸뇪뇈뷏횸뇪쏻돆ꛖ2dfꛖ2ΠdfGFIAGFITLICFIRMSEA움볛뇪ힼ풽킡풽뫃-<3ꇝꇝꇝꇝꇜ쒣탍쒣탍쒣탍ꆡ쒣탍볬퇩뷡맻쳖싛룐횪볛횵ꆢ첬뛈뫍탐캪틢풸쿠맘뇤솿뗄퇐뺿쫇쫐뎡펪쿺컄쿗훐뗄훘튪쓚죝ꆣ틔췹뗄퇐뺿늻뷶뷒쪾쇋헢킩뇤솿횮볤뗄뛠훖맘쾵,튲쮵쏷쇋뛔폚헢킩뇤솿뗄퇐뺿뚼럇뎣폐훺폚컒쏇폐킧샭뷢죋샠탐캪뻶닟맽돌ꆣ좻뛸,뛔폚뒴튵컊쳢,퇐뺿뷶짦벰떽뒴튵첬뛈폫뒴튵틢풸횮볤뗄맘쾵ꆣ뺡맜뛔뒴튵탐캪뗄믽벫첬뛈쫇벤랢뒴튵탐뚯뗄솼뫃뾪뛋,떫믽벫뗄첬뛈늢늻뗈폚쪵볊뗄뒴튵틢풸ꆣ뛔폚룐횪뒴튵볛횵뗄퇐뺿붫폐훺폚뷢쫍뒴튵첬뛈폫뒴튵틢풸횮볤뗄좱뿚ꆣ폫듳뛠쫽퇐뺿룐횪볛횵ꦤꦤ첬뛈ꦤꦤ틢풸맘쾵뗄컄쿗(Petrick,2004;Lin,etal.,2005;Kim,etal.,2003)뷡싛늻춬,룃컄뗄쒣탍뇈뷏뷡맻쿔쪾,뒴튵첬뛈쫇룐횪뒴튵볛횵퓚풤닢뒴튵틢풸쪱뗄잰닢뇤솿ꆣ돶쿖헢튻뷡맻뗄뿉쓜풭틲쫇:Petrick(2004)뗈뗄컄쿗훷튪쫇퇐뺿맋뿍뗄룐횪볛횵ꆢ싺틢뛈폫퓙듎릺싲틢풸횮볤뗄맘쾵,웤훐뗄싺틢뛈쫇폐맽튻듎믲뛠듎쿻럑뺭퇩뫳뛔닺욷(믲럾컱)뗄첬뛈ꆣ뛸룃컄닢솿뗄뛠쫽쫇쎻폐뒴튵뺭퇩뗄듳톧짺뛔듽뒴튵뗄첬뛈,쿠떱폚릺싲닺욷(믲럾컱)잰뛔폚쯼쏇뗄첬뛈;뛔폚쒿뇪컯,돵듎릺싲헟폫퓙듎릺싲헟폐ퟅ늻춬뗄뾴램,잰헟뿉쓜뇈뫳헟룼캪뢴퓓ꆣ헢튲뻍틢캶ퟅ쎻폐뒴튵뺭퇩뗄듳톧짺폫폐뒴튵뺭퇩뗄죋뗄룐횪뒴튵볛횵튲듦퓚늻춬ꆣ룃컄뗄퇐뺿돉맻뛔캴살뗄퇐뺿뫜폐웴쪾틢틥ꆣ듓샭싛짏살붲,룃컄뗄릱쿗퓚폚쳡돶쇋믹폚룐횪뒴튵볛' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
ꆡ2ꆡ04ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ커ꆡ몺ꆡ샭ꆡ릤ꆡ듳ꆡ톧ꆡ톧ꆡ놨ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ2010쓪1퓂횵뗄뒴튵틢풸탎돉쒣탍,늢듓쪵횤뗄뷇뛈뛔쒣탍뷸탐쇋뇈뷏럖컶ꆣ룃쒣탍ퟮ훘튪뗄볛횵퓚폚뛔뒴튵틢풸탎돉퇐뺿훐틽죫쇋룐횪뒴튵볛횵헢룶뇤솿,샭쟥쇋뒴튵첬뛈ꆢ뒴튵틢풸뫍룐횪뒴튵볛횵횮볤뗄맘쾵ꆣ쿠맘뗄퇐뺿돉맻쪮럖맄컨죋탄,캪뷱뫳캧죆뒴튵틢풸뷸튻늽뾪햹쿠맘뗄샭싛폫쪵횤퇐뺿뗬뚨쇋볡쪵뗄믹뒡ꆣ뛔폚뒴튵쪵볹뛸퇔,퓋폃놾퇐뺿쯹릹붨뗄뒴튵틢풸탎돉쒣탍,뒴튵헾닟뗄훆뚨헟뿉틔횪뗀뺿뺹쫇쪲쎴횱뷓떼훂뒴튵틢풸뗄탎돉,듓뛸냯훺쯻쏇폐헫뛔탔뗘훆뚩돶폐킧뗄맄샸듳톧짺뒴튵뗄헾닟ꆣ뛔폚듳톧짺살쮵,쯻쏇튲쓜춨맽룃쒣탍쇋뷢ퟔ벺캪쪲쎴믡풸틢듓쫂믲늻듓쫂뒴튵믮뚯,틔듋ퟶ돶헽좷뗄횰튵톡퓱,캪뷱뫳뗄죋짺뗀슷볡뚨랽쿲ꆣ뿉틔쮵,쇋뷢뒴튵틢풸뗄탎돉쒣탍,뛔뒴튵쪵볹뗄뾪햹뻟폐훘튪뗄틢틥ꆣ4ꆡ뷡ꆡ폯훷튪쫇뛔믹폚룐횪뒴튵볛횵뗄뒴튵틢풸탎돉쒣탍뗄릹붨ꆣ쫗쿈퓚샭싛럖컶믹뒡짏쳡돶쇋룐횪볛횵뫍첬뛈퓚퇐뺿탐캪틢풸탎돉맽돌훐뗄ퟷ폃;좻뫳듓샭싛뗄뷇뛈쳡돶쇋뿉쓜뗄룐횪볛횵ꆢ첬뛈뫍탐캪틢풸뗄맘쾵쒣탍ꆣퟮ뫳,춨맽쪵횤퇐뺿볬퇩,헒떽쇋ퟮ쓜쓢뫏뗷닩뷡맻뗄듳톧짺뒴튵틢풸탎돉쒣탍ꆣ닎뾼컄쿗[1]ꆡ.,BhatS.,:AnExploratoryInvestigationofaComponentoftheEntrepreneurialProcessintheContextoftheHealthCareIndustry[J].Entrepreneurship:TheoryandPractice,2000,25:81294.[2]ꆡLentR,BrownS,,Choice,andPerformance[J].JournalofVocationalBehavior,1994,45:792122.[3]ꆡKruegerNF,ReillyMDR,[J].JournalofBusinessVenturing,2000,15:411ꆫ32.[4]ꆡDoddsWB,,BrandandStoreInformationonBuyersꆯProductEvaluations[J].JournalofMarketingResearch,1991,28,3072319.[5]ꆡꆯPerceptionsofQuality,Value,andSatisfaction[J].CornellHotelandRestaurantAdministrationQuarterly,2000,41(3):58266.[6]ꆡ[J].AnnualReviewofPsychology,2001,52:27258.[7]ꆡ:TheLinchpinofOrganizationalChange[J].OrganizationalDynamics,1998,26(2):21234.[8]ꆡ.,:NewApproachestoUnderstandingCustomerValueandSatisfaction[M].Boston,MA:BlackwellPublishers,1996.[9].,:TheDevelopmentofaMultipleItemScale[J].JournalofRetailing,2001,77(2):2032220.[10].,[J].JournalofConsumerSati2sfaction,DissatisfactionandComplainingBehavior,1993,6:50255.[11]ꆡ[J].JournalofMarketing,1999,63:33244.[12]ꆡ,[J].Entrepreneurship:TheoryandPractice,1991,15(4):13231.' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
