뗚28뻭뗚1웚ꆡ뺭ꆡꆡ볃ꆡꆡ뗘ꆡꆡ샭2008쓪1퓂ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡECONOMICGꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ,ꆡꆡꆡJan.,2008컄헂뇠뫅:1000-8462(2008)01-0100-05컷랽돇쫐펪쿺샭싛퇐뺿뷸햹ꋙ췵즽뫓1,2,돂ꆡ쇒1(1.훐즽듳톧맦뮮짨볆퇐뺿풺,훐맺맣뚫맣훝ꆡ510275;2.뎤붭쪦랶톧풺,훐맺훘쟬뢢쇪ꆡ408003)햪ꆡ튪:쯦ퟅ돇쫐뺺헹뗄볓뻧,돇쫐펪쿺풽살풽돉캪뗘랽헾뢮맘탄뗄뮰쳢ꆣ컄헂뛔컷랽뻟폐듺뇭탔뗄돇쫐펪쿺샭싛뷸탐쇋ퟛ쫶,죏캪컷랽훷튪뗄돇쫐펪쿺샭싛뿉틔럖캪쫐뎡펪쿺톧엉ꆢ맦뮮톧엉ꆢ싃폎뗘펪쿺톧엉뫍돇쫐탎쿳톧엉,늢쟒뷩짜쇋룷훖톧엉뗄믹놾맛뗣,ퟮ뫳쳡돶쇋뷱뫳뗄퇐뺿햹췻ꆣ맘볼듊:컷랽;돇쫐펪쿺;퇐뺿뷸햹훐춼럖샠뫅:F290컄쿗뇪쪶싫:Aꆡꆡ돇쫐펪쿺뗄쪵볹풴폚얷쏀뗈컷랽랢듯맺볒,훁뷱뺭샺쇋쏅톧뿆쪱,뷡뫏돇쫐맜샭뗄쪵볹,뻍탎돉쇋돇쫐펪쿺뗄샭쓮풼150뛠쓪뗄랢햹ꆣ퓧퓚1854쓪,틁샻억쮹훐탄쳺슷(ICRR,(PlaceΠC\[6\]ityMarketing)ꆣ쫐뎡펪쿺톧엉틔뺭볃랢햹캪돇쫐펪IllinoisCentralRailroad)릫쮾뻍퓚쏀맺뚫늿룷훝튻횱떽퇇쳘삼쿺뗄돶랢뗣,쯹틔훷튪잿뗷뺭볃뗄쒿뗄ꆣ듳뾪쪼듓쫂맣랺뗄맣룦췆쿺믮뚯ꆣ웤췁뗘늿쏅뮹킴쇋쪮벸췲ꆡ돇쫐펪쿺풴폚돇쫐(쟸폲)삧뺳럝뗄탅몯,횱뷓럖랢믲폊별떽뚫늿ꆢ뚫쓏늿룷훝얩뎡훷뗄쫖샯퓚웤듺뇭훸ꆶMarketingPlacesꆷ횮훐,듓쫐뎡펪쿺톧뗄뷇쏦\[1\]ꆣ1980쓪듺틔살,쫀뷧랶캧뗄돇쫐뮯쪹뗃럖좨뫍뛠훐탄뛈,쳡돶쇋돇쫐(쟸폲)삧뺳쮵(춼1)ꆣ쯻죏캪쟸폲펪쿺탋웰훎샭돉캪뎱쇷,돇쫐뾪쪼뿧맺뷧닎폫좫쟲뺭볃,믺폶뫍쳴햽늢뗄룹놾풭틲쫇뗘랽삧뺳(PlacesinTrouble)뗄돶쿖ꆣ평폚쟸폲듦뗄뻖쏦뫍풴뗄폐쿞탔뻶뚨쇋돇쫐볤뺺헹맘쾵뗄탎돉\[2\]ꆣ쓚늿뫍췢늿뗄훖훖풭틲,삧뺳퓚쟸폲랢햹훐뻟폐뇩퓚탔,듳솿퓚좫쟲뮯쪱듺,돇쫐쏦쇙쫐뎡뮯ꆢ뺺헹볓뻧뫍쟸폲랢햹뮷뺳뗄돉뎤훐뗄뗘랽ꆢ돇쫐믲헟쟸폲뚼뒦폚늻솼뗄횢ힴ횮훐;뛸쟒늻뢴퓓탔,듓뛸듙뷸쇋돇쫐펪쿺쮼캬뗄뻵탑뫍쟸폲랢햹샭싛랶춬샺쪷놳뺰뫍뺭볃랢햹ힴ뿶뗄쟸폲뻟폐늻춬뗄컊쳢ꆣ떱좻,쪽뗄탍,틲듋,믹폚쫐뎡떼쿲뗄돇쫐펪쿺햽싔맦뮮뻟폐뫜듳웤훐튻킩쟸폲뇈쇭튻킩쟸폲컊쳢룼퇏훘,뿆쳘샕냑헢퇹뗄쟸뗄쿖쪵탨쟳:ꋙ뒫춳뗄쟸캻샭싛횻힢훘ퟔ좻풴뗈쳵볾,뛸뫜폲돆캪삧뺳쟸폲\[7\]ꆣ짙맘힢훆뛈랽쏦;ꋚ컷랽뗄돇쫐펪쿺샭싛,듓쏀맺쫐뎡톧엉떽맦뮮톧엉ꆢ돇쫐탎쿳톧엉뫍싃폎뗘펪쿺톧엉,뚼횻쫇냑돇쫐펪쿺ퟷ캪튻훖릤뻟뫍랽램,뛸쎻폐헦헽뷒쪾돇쫐펪쿺폫돇쫐랢햹뗄헦헽맘쾵,룼좱랦돇쫐펪쿺뗄샭싛믹뒡퇐뺿;ꋛ뺭뗤뗄컷랽돇쫐펪쿺샭싛,훷튪닺짺폚컷랽랢듯맺볒돶쿖돇쫐컊쳢믲돇쫐쮥실,뛸뛔훐맺뗄쪵볊늻쫇뫜쿠럻,쎻폐뾼싇훐맺ퟷ캪랢햹훐듳맺뗄쳘쫢쟩뿶,늻쫊폃훐맺뗄돇쫐펪쿺쪵햽;ꋜ1990쓪듺틔뫳,돇쫐맦뮮훐틑뺭돶쿖쇋ꆰ쟸폲(돇쫐춼1ꆡ쟸폲삧뺳닺짺뗄풭틲\[7\])펪쿺ꆱ뗄쮼쿫,ꆡThereasonofregionalproblem떫쫇쎻폐냑컕돇쫐펪쿺뗄쪵훊,뛸맽럖뗄잿뗷췆쿺,틲듋돶쿖삧뺳쟸폲(돇쫐)늻뷶횱뷓뇭쿖캪닆헾컊쳢,뛸쟒닺짺튻쇋튻킩늻뿉돖탸랢햹뗄쿖쿳ꆣ믹폚헢킩죏쪶,놾컄뛔컷랽룷쾵쇐늻솼쿖쿳,냼삨죋뿚뫍닺튵췢잨,듓뛸쪹뗃붨솢폚듋믹뒡훖뻟폐듺뇭탔뗄돇쫐펪쿺샭싛뷸탐ퟛ쫶,ힷ쯝웤샭싛닺짺뗄횮짏뗄톧킣ꆢ튽풺뫍웤쯻릫릲짨쪩췋뮯,랸ퟯ뫍뚾욷믮뚯닾놳뺰,틔웚컷톧뚫폃ꆢ틽틔캪본ꆣ,랴맽살뷸튻늽볓뻧쇋삧뺳쟸폲컊쳢뗄퇏훘탔ꆣ퓚떱뷱죕1ꆡ쫐뎡펪쿺톧엉틦퓶잿뗄좫쟲뺺헹뮷뺳훐,쟸폲컊쳢뗄돶쿖늻뷶룸랢듯쟸폲튲룸랢햹훐뗄쟸폲믲맺볒듸살쇋퇏훘뗄쳴햽ꆣPaddison뺭맽뛔훚뛠돇쫐뗄쪵횤퇐뺿,ퟜ뷡돶돇쫐펪쿺ꆡ돇쫐펪쿺쾵춳닣듎뗄솽훖쒣쪽,놱쏀(쫐뎡펪쿺톧엉)쒣쪽뫍얷훞(맦뮮톧엉)쒣뿆쳘샕(1993)죏캪,평폚쟸폲퓚샺쪷ꆢ컄뮯ꆢ헾훎ꆢ쇬떼뷗쪽\[3\]ꆣ쫐뎡펪쿺톧엉뗄돇쫐펪쿺샭싛틔럆샻웕ꆤ뿆쳘샕(Phil2닣뫍릫릲맜샭랽쏦듦퓚닮틬,늻뿉쓜폐솽룶쟸폲틔쿠춬뗄랽ipKotler)캪듺뇭,평럆샻웕ꆤ뿆쳘샕(PhilipKotler)ꆢ몣뗂(Donald램좷뚨쯻쏇뗄닺욷ꆢ쪵쪩쯻쏇뗄볆뮮뫍햽싔,튲늻듦퓚훎샭쟸)ꆢ죰났틲(IrvingRein)뗈톧헟퓚뫳웚릲춬췪짆\[4\]ꆣ쫐폲뗄쇩떤쏮튩\[8\]ꆣ떫쫇쯻쏇죏캪햽싔탔쟸폲펪쿺햽싔쫇ퟮ쫊뎡톧엉죏캪돇쫐펪쿺쫇튻룶돇쫐닆뢻퓶뎤맽돌\[5\]ꆣShort뫍뫏뫍ퟮ폐킧뗄뷢뻶춾뺶\[8\]ꆣ뿆쳘샕럖컶쇋돇쫐펪쿺뗄닣듎,Kim(1998)춨맽퇐뺿ퟜ뷡뗃돶,떱쫐뎡펪쿺뺭맽쪵볹랢햹캪튻냑돇쫐펪쿺럖캪죽룶닣듎,벴돇쫐펪쿺냼삨맦뮮ퟩ(뗘랽헾ꋙ쫕룥죕웚:2007-06-11;탞믘죕웚:2006-10-20
1웚ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ췵즽뫓,돂쇒:컷랽돇쫐펪쿺샭싛퇐뺿뷸햹101뢮ꆢ뻓쏱뫍짌튵췅쳥)ꆢ펪쿺튪쯘(믹뒡짨쪩ꆢ컼틽컯ꆢ쟸폲탎쿳늻춬탨쟳\[3\]ꆣ뫍짺믮훊솿ꆢ죋좺)뫍쒿뇪쫐뎡(돶뿚헟ꆢ춶헟ꆢ훆퓬헟ꆢ웳튵ꆡ돇쫐맦뮮쮼쿫뗄뇤룯ퟜ늿ꆢ탂뻓쏱ꆢ틔벰싃폎헟뫍폩샖헟)죽룶닣듎(춼2)ꆣ웤훐낢쮹컖쮹폫컚룱뗂횸돶,돇쫐뺭볃랢햹뗄뇤뮯틔벰뛔돇뗘랽펪쿺맦뮮ퟩ맘볼쫇헯뛏ꆢ풶볻뫍탐뚯ꆣ쫐탔훊뗄펰쿬,늢럇떼훂돇쫐맦뮮뗄랴펳,떫쫇솽헟뗄뇤뮯좴잡뫃쫇쟉뫏뗄;릫릲맦뮮쮼쿫뗄뇤뮯맄샸맦뮮맜샭늿쏅쿬펦돇쫐뗄랢햹뇤뚯\[16\]ꆣ릫릲맦뮮쮼쿫뗄뇤뮯쫇폫헾뢮뷇즫뗄뇤횱뷓쿠맘뗄ꆣ뛾햽뷡쫸틔뫳,얷훞돇쫐탨튪듳맦쒣훘붨,볓짏뛔헢훖훘붨뗄웕뇩튪쟳,훘붨늿쏅횻쓜릻춨맽릫릲늿쏅살맜샭,틲듋,듳뛠쫽얷훞맺볒뛔헾뢮틽떼뻟폐뫜듳뗄웚췻ꆣ떫쫇,퓚1960쓪듺뫍1970쓪듺웚볤,쯦ퟅ돇쫐맦뮮뗄늻뛏퓶뎤,쿠맘맜샭램맦뫍맜샭훆뛈늻뛏짮뮯,돇쫐맦뮮쾵춳늻뛏뗘삩헅뫍뢴퓓뮯,듓뛸늻뿉뇜쏢뗘닺짺뗍킧뫍쪧쇩쿖쿳ꆣ1970쓪듺틔뫳,헢훖맦뮮쫜떽살ퟔ맦뮮뷧쓚췢뗄풽살풽뛠뗄엺움ꆣ헢훖맦뮮쪵볊짏쫇틔짨볆캪떼쿲뗄맦뮮ꆣ1980쓪듺틔살,돇쫐릫릲맦뮮쮼쿫탋좤룼볓쟷쿲쫐뎡떼쿲뗄춾뺶ꆣ쫐뎡떼쿲뗄맦뮮낵몬ퟅ쮼캬쒣쪽뗄뇤ꆣ샽죧쫐뎡맦뮮훘뗣쿲맘힢튻뚨뗄쒿뇪좺쳥벰춼웤뺺헹,뛸늻쫇샻틦좺쳥벰웤쿠뮥킭뗷\[16\]ꆣ쫐뎡떼쿲뗄맦뮮2ꆡ돇쫐(쟸폲)펪쿺뗄닣듎\[8\]ꆡThelevelofcitymarketing늻뷶뷶냼몬쇋ퟩ횯쪵쪩돇쫐뿕볤뾪랢뗄닟싔,뛸쫇냼삨뺭볃1듙뷸뗄햽싔,쫇튻룶뎤웚뗄맦뮮쪵볹맽돌ꆣ.3ꆡ돇쫐펪쿺햽싔맽돌뿆쳘샕죏캪쟸폲펪쿺쫇튻룶햽싔쫐뎡맦뮮맽돌,뿉틔ퟜꆡ돇쫐펪쿺ꆪꆪꆪ돇쫐(쟸폲)맦뮮뗄탂릤뻟랶쪽뷡캪쟸폲짳뫋:TOWS럖컶ꆢ쟸폲풶뺰폫쒿뇪ꆢ좷뚨펪쿺닟싔쟸폲폫돇쫐맦뮮톧엉죏캪,돇쫐펪쿺뿉틔놻뾴ퟷ튻훖릹(쟸폲쳡짽햽싔ꆢ쟸폲탎쿳짨볆햽싔뫍쟸폲탎쿳뒫능햽싔)ꆢ탐붨돇쫐뢴퓓릦쓜뫍퓶볓헾닟릦쓜ퟷ폃벰럖컶웤짧믡뺭볃믮뚯뚯볆뮮ꆢ횴탐폫뿘훆뗈컥룶톭탲붥뷸뗄맽돌ꆣ쫊틋탔뗄탂랶쪽ꆣ돇쫐펪쿺쫗쿈쫇튻훖맦뮮릤뻟,뿉틔풽살ꆡ맺볒펪쿺샭싛풽뛠뗘펦폃폚돇쫐뗄쳘뚨맦뮮맽돌훐,틔룄뷸돇쫐뗄쫐뎡탎1997쓪뿆쳘샕(PhilipKotler)폫즣믹뗂ꆤ볓춼쮹샯욤쯾뿋쫆ꆣ낢쮹컖쮹폫컚룱뗂뮹죏캪,돇쫐펪쿺붫짧믡펪쿺뫍뿉펪(SomkidJatusripitak)ꆢ쯕캬쳘ꆤ쏗탁컷(SuvitMaesincee)뫏ퟷ돶쿺뗄탎쿳폐믺뗘뷡뫏웰살:짧믡펪쿺벴춨맽펰쿬짧믡탐캪믲냦쇋ꆶ맺볒펪쿺ꆪꆪꆪ뒴붨맺볒닆뢻뗄햽싔랽램ꆷ(TheMarketing첬뛈쪵쿖펪쿺;뿉펪쿺뗄탎쿳쫇횸췑샫컯훊닺욷뗄돇쫐탎쿳N\[9\]ations),듓뛸붫쟸폲펪쿺뗄샭쓮폫랽램뷸튻늽삩햹떽쇋맺뿉틔뛀솢펪쿺;헢솽헟뻹쫇돇쫐펪쿺뗄믹뒡\[17\]ꆣ볒닣쏦ꆣ쳡돶붫맺볒뾴ퟷ튻룶쳘쫢뗄닺욷믲웳튵,닉좡펪쿺낢쮹컖쮹폫컚룱뗂잿뗷,돇쫐펪쿺뇘좻쫇폫돇쫐뗄뿕볤햽싔랽램듙뷸맺쏱닆뢻뗄퓶뎤ꆣ맺볒펪쿺샭싛쫇쫐뎡펪쿺샭헾닟,쳘뇰쫇폫돇쫐뗄쪵쳥뷡릹맦뮮(뻶뚨돇쫐캴살닺욷뗄훷싛뗄탂뷸햹ꆣ튪쫖뛎)럖늻뾪뗄\[11\]ꆣ쪵쳥맦뮮쫇돇쫐펪쿺폫뿕볤헾닟횮볤뿆쳘샕죏캪,맺볒뿉틔쫓캪튻훖쳘쫢뗄쟸폲믲웳튵,맺볒뗄훷튪뗄솪쾵뮷뷚ꆣ뒫춳뗄돇쫐쪵쳥맦뮮훷튪듓릩룸떼쿲펪쿺쫇맺볒뒴붨닆뢻뗄탂햽싔랽램ꆣ쯻쮵,컒쏇쾣췻튻룶맺뗄,뛸돇쫐펪쿺쫇룼뛠뾼싇탨쟳떼쿲뗄,쫇뾼싇쿖쪵뗄뫍잱퓚볒뿉틔쿳튻룶웳튵튻퇹뺭펪,헢퇹,헢룶맺볒뻍뿉틔닉폃햽싔뗄쿻럑헟뛔돇쫐짨쪩뷡릹뗄탨쟳\[18\]ꆣ늢쟒돇쫐펪쿺ퟷ캪튻쫐뎡맜샭뗄랽램쫜틦ꆣ헢늢늻쫇뫶싔맜샭맺볒쪱룼캪뢴퓓뗄훖맦뮮릤뻟,뮹뻟폐춨맽뿘훆췁뗘샻폃뗄릦쓜뇤뮯,믽벫뗘싺컄뮯뫍헾훎틲쯘,튲늢럇쮵튻룶맺볒펦룃쿳쯕솪쓇퇹쪵탐볆ퟣ쿻럑뫍릺싲폻췻ꆣ헢퇹,돇쫐펪쿺춨맽뮷뺳붨짨쳞돽돇쫐뮮뺭볃맜샭ꆣ햽싔쫐뎡맜샭쫇튻룶돖탸뗄ퟔ컒뻀헽뗄맽돌,쿻벫탎쿳랽쏦,쯜퓬쫊틋뗄돇쫐탎쿳ꆣ쪹뗃뒫춳뗄돇쫐맦뮮,쯼튻횱퓚쮼뾼:맺볒붫쿲뫎좥,쿫튪좥뫎랽,틔벰죧뫎룼뫃뗘냼삨뷖뗀믹뒡짨쪩붨짨ꆢ돇쫐뺰맛짨볆뫍킡쟸붨훾짨볆,퓚뿉듯떽쒿뇪\[9\]ꆣ틔룼볓맣삫뗄좫탂펪쿺맜샭놳뺰훐쪵쪩ꆣ낢쮹컖쮹폫컚룱뗂뮹죏캪,돇쫐펪쿺ퟷ캪맦뮮돌탲닻쫶2ꆡ돇쫐폫쟸폲맦뮮톧엉웰살쿠뛔죝틗,뛸좴쓑틔쪵쪩\[16\]ꆣ냑돇쫐펪쿺뗄튪쯘뮯떽돇쫐폫쟸폲맦뮮톧엉\[10\],쫇횸컷얷튻킩랢듯뗄맺볒닺짺튻룶틗폚닙ퟷ뗄돇쫐맦뮮릤뻟훐,튪뾼싇틔쿂쯄룶믹놾튪튻훖엉뇰,평폚컷얷돇쫐랢햹뇈뷏퓧,퓚20쫀볍뻍돶쿖쮥실쯘\[16\]:ꋙ쫐뎡럖컶(Analysisofmarkets),쳘뇰쫇룼튻냣틢틥짏뗄쿖쿳,듓뛸닺짺뗄듓돇쫐폫쟸폲맦뮮뗄뷇뛈살헱탋돇뗄ퟷ캪닺욷뗄돇쫐뗄쫐뎡럖컶;ꋚ쒿뇪좷뚨폫햽싔맦뮮(For2쫐\[11-15\]ꆣ맦뮮톧엉틔돇쫐ퟷ캪훷튪퇐뺿뛔쿳,잿뗷돇쫐펪쿺mulationofgoalsandplanningstrategies);ꋛ펪쿺닟싔ퟩ뫏뻶닟쫇돇쫐뇤뮯폫뗷헻뗄닺컯,튲쫇돇쫐맦뮮뗄훘튪쫖뛎ꆣ쯻쏇(Determinationofgeographicalmarketingmax);ꋜ닻쫍폫움맀ퟅ훘듓돇쫐펪쿺뗄웰틲ꆢ몬틥ꆢퟷ캪맦뮮릤뻟뗄쪹폃틔벰돇쫐(Elaborationandevaluation),틔벰헢킩헾닟릤뻟뫍펪쿺ퟩ뫏퓚펪쿺맽돌뗈컊쳢뷸탐쇋쾵춳싛쫶ꆣ헽죧Paddison(1993)쯹쫶,틔짏햽싔훐뿉닙ퟷ탔맽돌뗄쿪쾸쮵쏷ꆣ얷훞쒣쪽붫뺭볃쳡짽뫍돇쫐랢햹ꆢퟔ좻뫍짧믡맦뮮뷡뫏웰살ퟷ캪맦뮮릤뻟뗄돇쫐펪쿺,퓚쪵쪩훐룼탨튪뗘샭펪쿺ퟩ틔뒴퓬튻훖ꆰ뫍킳돇쫐ꆱ,뷸뛸싺ퟣ쫐쏱ꆢ춶헟ꆢ싃폎헟뗈뗄뫏[19\](geographicalmarketingm\ix)ꆣ뗘샭펪쿺ퟩ뫏훁짙평틔쿂
102뺭ꆡꆡ볃ꆡꆡ뗘ꆡꆡ샭ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ28뻭쯄룶튪쯘ퟩ돉:ꋙ듙쿺듫쪩;ꋚ뿕볤릦쓜닢뛈;ꋛퟩ횯맜샭;ꋜ헢킩뗘샭톧뗄횪쪶뇤돉룟킧뗄싃폎닺튵쿺쫛,쫩훐뷩짜쇋컥닆헾풤쯣맜샭ꆣ훖췆쿺싃폎쒿뗄뗘뗄햽싔:ꋙ쓣뇘탫횪뗀쯹폐맘폚쒿뗄뗘뗄ퟷ캪맦뮮릤뻟뗄돇쫐펪쿺쫇폫뒫춳돇쫐맦뮮뷘좻늻춬쿠맘뗘샭쫂쪵;ꋚ쓣뇘탫횪뗀쪲쎴퇹뗄맋뿍쾲뮶쪲쎴퇹뗄쒿뗄튻훖벤샸탔맦뮮(incentiveplanning)ꆣ돇쫐펪쿺맦뮮쫇퓚듳뗄뗘;ꋛ쓣뇘탫쇋뷢쓣럾컱뗄룶쳥맋뿍;ꋜ쓣뇘탫ힼ놸믘듰맋솿쟸폲쓚뫍쟸폲췢뗷닩믹뒡짏,쫇퓚릫릲늿쏅뫍쮽죋늿쏅돤뿍뗄쯹폐컊쳢;ꋝ쓣뇘탫톰쟳믺믡퓶볓쳘뚨싃폎닺욷뗄쿺럖뛔뮰믹뒡짏뗃돶뗄,쫇헫뛔늻춬쫐뎡탨쟳뗄돇쫐늻춬뿕볤쫛\[21\]ꆣGregoryJꆤAshworthandBrianGoodall냑싃폎쒿뗄뗘펪쿺뗄쫐뎡떼쿲탔맦뮮ꆣ낢쮹컖쮹폫컚룱뗂틔Groningen돇쫐뗄뇤잨맽돌ퟜ뷡캪13룶뷗뛎:ꋙ잱퓚뗄맋뿍뫍뛈볙헟;ꋚ췆쿺VerbindingskanaalZone맦뮮쮵쏷쇋헢튻쳘헷\[12\]ꆣ싃폎뗘;ꋛ헽좷뗄뷸죫뗘랽닺욷;ꋜ닺욷뗄욷없;ꋝ닺욷짺쏼믹폚냑펪쿺ퟷ캪돇쫐맦뮮릤뻟뗄죏쪶,쟸폲폫돇쫐맦뮮훜웚;ꋞ룄뇤뗘랽닺욷;ꋟ쪹뗘랽닺욷훘탂믖뢴풪웸;ꋠ훘탂톧엉뷸튻늽횸돶,돇쫐펪쿺쫇튻룶돇쫐탐캪폫쒿뇪쫐뎡뗄맋뚨캻뗘랽싃폎닺욷;ꋡ뾪랢튻훖탂뗄뗘랽싃폎닺욷;ꋢ캪뗘랽뿍탨쟳뷴쏜솪쾵뗄틔쪵쿖돇쫐짧믡폫뺭볃킧쓜ퟮ듳뮯뗄맽싃폎닺욷헽좷뗄믱뗃쫐뎡;λϖ믱뗃뗘랽싃폎닺욷뗄탅쾢릵춨;돌ꆣ헢훖맛뗣뿉틔펦폃떽죎뫎뿕볤닣듎짏,쯹틔돇쫐펪쿺뿉λω뫏샭뗄룸뗘랽싃폎닺욷뚨볛;λξ쒿뗄뗘뫍펪쿺뗷뿘\[22\]ꆣ틔뾴ퟷ룼맣삫뗄뗘샭펪쿺뗄튻늿럖,뿉틔펦폃떽쟸폲믲맺볒AshworthandVoogd냑폎뿍뇈폷돉캪뗘랽싲훷(맋뿍),싃폎쒿닣듎짏ꆣ틲듋,놾훊짏붲,돇쫐펪쿺쫇붨솢퓚쏜쟐뛸쟒뎤뻃뗄뗄뗘뇈폷돉캪뗘랽닺욷,싃폎쒿뗄뗘춬퇹뻟폐뗘랽닺욷볛횵짺닺헟폫쿻럑헟뗄쳘뚨뗄맘쾵믹뒡짏,헢퇹뻍냑돇쫐뗄뿕볤ꆢ컊쳢\[11\]ꆣ킴쇋ꆶ펪쿺폫췆쿺ퟩ횯뗄릹볜ퟷ캪닺욷,냑쾸럖뗄쪹폃헟뗄쳘헷ꆢ쫐뎡탐캪뫍탨싃탐닺욷ꆷ\[23\]뫍BrianGoodall킴쇋ꆶ싃폎닺튵펪쿺:쒿뗄뗘쟸튪ퟷ캪쿻럑,듓뛸탎돉쇋돇쫐펪쿺뗄쾵춳뗄ꆰ뛾풪싛ꆱ(춼3)ꆣ폲췆쿺ꆷ\[24\튲]럖뇰뻍냑싃폎쒿뗄뗘뾴돉캪쫇튻훖닺욷뷸탐펪쿺ퟷ쇋퇐뺿ꆣ틔짏컷랽톧헟뗄퇐뺿뚼쫇듓췆쿺뗘랽싃폎닺욷뗄뷇뛈뷸탐쟸폲펪쿺,쫇듺뇭싃폎뗘펪쿺톧엉뗄튻킩맛뗣ꆣꆡ펪쿺싃폎쒿뗄뗘맽돌ꆡ싃폎쫐뎡뗷닩폫싃폎뗘탎쿳럖컶ꆣ싃폎쒿뗄뗘펪쿺,춼3ꆡ돇쫐펪쿺뗄ꆰ뛾풪싛ꆱ\[11\]쫗쿈튪뛔싃폎뗘뗄폎뿍쫐뎡뷸탐뗷닩,틔벰뛔싃폎쒿뗄뗘뗄ꆡTheꆰDualismꆱofcitymarketing탎쿳뷸탐뗷닩ꆣ뛔싃폎뗘뗄탎쿳뗷닩쫇ퟮ훘튪뗄튻늽,듓뛸ꆡ돇쫐펪쿺ꆪꆪꆪ쫐뎡떼쿲뗄뷡릹맦뮮맽돌쇋뷢싃폎쒿뗄뗘뗄탎쿳믹놾쟩뿶뫍싃폎쫐뎡쟩뿶ꆣ퓚쟸폲폫돇쫐맦뮮톧엉뾴살,돇쫐펪쿺놾훊짏뻍쫇튻룶ꆡ좷뚨쒿뇪쫐뎡ꆣ룹뻝쫐뎡뗷닩뗄쟩뿶,믹놾짏쇋뷢쇋쫐뎡떼쿲뗄뷡릹맦뮮,틲듋,돇쫐펪쿺쫇튻룶믹폚쟸폲믲돇쫐쟸폲뗄폎뿍쫐뎡틔벰폎뿍쫐뎡뛔쟸폲닺욷뗄룐쫜,듓뛸좷뚨맦뮮뗄쟸폲펪쿺맽돌ꆣ쫐뎡떼쿲뗄뷡릹맦뮮듳훂뿉틔럖캪죽쒿뇪좺쳥,쯸뚨쒿뇪쫐뎡ꆣ룶믹놾늽훨:ꋙ럖컶ퟷ캪쫐뎡떼쿲뗄뷡릹맦뮮맽돌뗄돇쫐펪ꆡ싃폎쒿뗄뗘닺욷짨볆ꆣ돇쫐펪쿺헟퓚뛔쟸폲뗄싃폎쿺뗄훷튪릹돉튪쯘,냼삨쿻럑헟ꆢ쫐뎡뫍짺닺헟죽듳늿럖ꆣꋚ탎쿳뫍폎뿍쫐뎡폐쇋쿪쾸뗄쇋뷢뫳,늢쟒룹뻝헢킩탎쿳뗷닩ퟷ캪쫐뎡떼쿲뗄뷡릹맦뮮맽돌뗄돇쫐펪쿺뗄훷튪릹돉뷗뛎ꆣ뷡맻,좷뚨쇋쒿뇪쫐뎡,뷓쿂살뻍쫇뛔쒿뗄뗘뷸탐닺욷짨볆ꆣ헢튻맽돌냼삨쯄룶훷튪뷗뛎:쫐뎡쾸럖ꆢ쒿뇪뫍맦뮮햽싔뗄탎퓚뷸탐싃폎쒿뗄뗘닺욷짨볆쪱뫲튪듓틔쿂랽쏦죫쫖:ꋙ싃폎돉ꆢ뗘샭펪쿺ퟩ뫏뗄좷솢ꆢ쾸뮯뫍움볛ꆣ쫐뎡럖컶쫇돇쫐펪쿺쒿뗄뗘돇쫐믲쟸폲뗄탎쿳짨볆;ꋚ싃폎쒿뗄뗘뗄믹뒡짨쪩뗄뗄튻룶훘튪뷗뛎,훷튪쫇듓릩룸헟뗄뷇뛈퇐뺿ퟷ캪닺욷뗄돇룼탂룄퓬(죧붻춨ꆢ힡쯞ꆢ럧캶킡돔ꆢ릺컯ꆢ폩샖);ꋛ쳘즫뗄싃쫐뿕볤뫍ퟩ횯뷡릹뗄쳘헷ꆢ쫐뎡탐캪,틔벰듓탨쟳뗄뷇뛈퇐뺿폎닺욷닟뮮;ꋜ돇쫐뗘뇪짨볆ꆣ쿻럑헟뗄탨튪ꆣ헢퇹뻍탨튪볈럖컶ퟷ캪헻쳥뗄돇쫐릦쓜,튲ꆡ싃폎쒿뗄뗘닺욷뗄췆쿺ꆣ싃폎닺욷뗄췆맣뿉럖캪죽럖컶웤늻춬릹돉뗄뿕볤뗄ꆢ짧믡뗄ꆢ뺭볃뗄릦쓜뫍쳘뗣ꆣ쒿뇪룶뷗뛎,벴랢짤뷗뛎(Projectionphase)ꆢ뒫능뷗뛎(Transmission뫍햽싔맦뮮뗄탎돉폫퓚쮽폐늿쏅훐쿠뇈\[20\],퓚릫릲맦뮮훐뻟폐phase)뫍뷓쫜뷗뛎(Receptionphase)ꆣ싃폎쒿뗄뗘닺욷짨볆룼훘튪뗄ퟷ폃,뇭쿖퓚움볛ꆢ욽뫢벯쳥샻틦뗄믹뒡짏좷뚨펪쿺돶살틔뫳,뻍튪뷸탐췆쿺폫탻뒫,튻냣죏캪뮹쫇폃틔쿂뗄랽맦뮮뗄쒿뇪뫍햽싔\[16\]ꆣꋛ돇쫐펪쿺쫇튻룶톭뮷췹뢴뗄맽돌ꆣ램:맣룦탻뒫ꆢ횱뷓펪쿺ꆢ듙쿺ꆢ릫릲맘쾵펪쿺뫍룶죋췆쿺뗈랽램\[20\]ꆣ3ꆡ싃폎뗘펪쿺톧엉4ꆡ돇쫐탎쿳톧엉ꆡ돇쫐펪쿺ꆪꆪꆪ췆쿺돇쫐싃폎닺욷싃폎뗘펪쿺톧엉뻍쫇냑돇쫐펪쿺뗈춬폚싃폎쒿뗄뗘펪돇쫐펪쿺뗄돇쫐탎쿳톧엉웰풴폚1950ꆪ1960쓪듺퓚쏀쿺,퓚컷랽뗄돇쫐펪쿺퇐뺿훐,뫜뛠톧헟뚼쫇듓췆쿺싃폎뗄뷇맺탋웰뗄웳튵탎쿳햽싔(CorporationIdentityStrategy,볲돆CIS)뛈죫쫖뗄,헢튲폫싃폎퓚뺭볃훐뗄뗘캻폐맘ꆣStephenPage퇐뺿,훷헅붫돇쫐펪쿺샭뷢캪돇쫐탎쿳뗄탎돉폫뒫능맽돌,죏(1995)죏캪돇쫐펪쿺뻍쫇냑싃폎쒿뗄뗘뾴돉캪튻훖닺욷뷸탐캪돇쫐탎쿳뛔돇쫐닺욷뗄릺싲헟폐ퟅ럇뎣훘튪뗄펰쿬,돇쫐펪쿺,죏캪냑돇쫐ퟷ캪튻훖닺욷췆쿺룸맋뿍(맛맢싃폎헟뫍짌펪쿺췹췹튪듓뗘랽탎쿳짨볆뾪쪼ꆣ헢튻쇷엉훷튪듓탄샭톧ꆢ컱믡틩죋쪿)쫇캪듙뷸돇쫐싃폎튵랢햹\[20\]ꆣMarcMancini퓚춳볆톧ꆢ쟸폲뺭볃톧뗈쫓뷇돶랢,뷸탐쇋듳솿뗄탎쿳닢솿ꆢ짨웤ꆶ췆쿺쒿뗄뗘:튵싃탐죋풱뗄뗘샭톧ꆷ뗄쫩훐,쳡릩쇋튻룶볆폫퇐뺿,캪돇쫐펪쿺샭싛폫쪵볹랢햹쳡릩쇋퓺쪵뗄쯘뺫좷뗄뫍쿪뺡뗄맛달쫀뷧훸쏻싃폎훐탄뗄쫓뷇,틔벰퓵퇹냑닄\[18,25\]ꆣ돇쫐탎쿳톧엉뷸탐돇쫐펪쿺샭싛뗄퇐뺿폐웤뻖쿞
1웚ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ췵즽뫓,돂쇒:컷랽돇쫐펪쿺샭싛퇐뺿뷸햹103탔ꆣꋙ돇쫐펪쿺뗄쓚죝늻뷶뷶횻폐돇쫐탎쿳튻룶랽쏦;ꋚힼꆡ탎쿳뚨캻ꆣ탎쿳뚨캻쫇횸돇쫐펪쿺뗄쪱뫲,뛔튻룶돇좷뗘쮵,돇쫐탎쿳샭싛뮹쫇쫴폚틔돇쫐놾짭캪훐탄뗄ꆰ닺욷맛쫐뗄탎쿳뚨캻쪮럖훘튪ꆣ탎쿳뚨캻튲뻍쫇돇쫐붫살붫랢햹돉쓮ꆱ,뮹쎻폐맽뛉떽틔돇쫐쿻럑헟캪훐탄뗄ꆰ맋뿍맛쓮ꆱ;ꋛ돇캪튻룶쪲쎴퇹뗄돇쫐,퓚뷸탐돇쫐펪쿺뗄쪱뫲뻍튪캧죆헢룶쫐탎쿳샭싛죝틗죃죋닺짺펪쿺돇쫐뻍쫇ꆰퟶ맣룦ꆱꆰꆢퟶ돇쫐듙뚨캻뾪햹튻쾵쇐뗄펪쿺릤ퟷꆣ쿺ꆱ믮뚯,붫돇쫐펪쿺뗈춬폚돇쫐췆쿺\[26\]ꆣ틲듋,룃샭싛뮹폐ꆡ돇쫐탎쿳짨볆ꆣ뺭맽뗷닩ꆢ럖컶뫍돇쫐탎쿳뚨캻틔듽폚룼뷸튻늽뗄랢햹ꆣ뫳,뷓쿂살뻍쫇뷸탐돇쫐탎쿳짨볆ꆣ뛔돇쫐탎쿳짨볆퇐뺿훷ꆡ돇쫐펪쿺ꆪꆪꆪ풴폚훘쯜돇쫐탎쿳튪쫇첽쳖돇쫐펪쿺헟죧뫎캧죆돇쫐탎쿳뚨캻,뷸탐돇쫐탎쿳탎쿳톧엉죏캪,돇쫐펪쿺뻍쫇뗘랽훘쯜ퟔ벺뗄탎쿳뗄맽짨볆믺릹뗄붨솢ꆢ탎쿳퓘쳥뗄톡퓱,쎿룶탎쿳퓘쳥쯹돐퓘뗄탎돌ꆣ뗘랽탎쿳쫇죋쏇뗄뛔튻룶뗘랽쯹돖뗄탅쓮ꆢ뾴램뫍펡쿳쿳튪쯘뗈ꆣ뗄ퟜ뫍,쫇맘폚튻룶쟸폲뗄룷훖솪쾵ꆢ탅쾢뗄룅삨ꆣ뗘랽탎쿳ꆡ돇쫐탎쿳뒫능ꆣ돇쫐탎쿳뗄짨볆뗄쒿뗄쫇튪돇쫐췢쪹뗘랽횮볤쓜릻뇋듋쟸뇰,쯼맡뒩웳튵ꆢ뻓쏱뫍싃폎헟뗄헻룶쏦뗄죋횪뗀돇쫐,틲듋,퓙뫃뗄돇쫐탎쿳짨볆,쎻폐춨맽뫜뫃뻱퓱맽돌,늢퓚웤훐웰떽훘튪뗄ퟷ폃ꆣ틲듋,뗘랽탎쿳돉캪뗘뗄탻뒫튲쫇듯늻떽풤웚뗄킧맻뗄ꆣ쯹틔,돇쫐탎쿳뒫능럇뎣랽닎폫뺺헹ꆢ믱뗃뺺헹폅쫆뗄돯싫,뗘랽펪쿺뫜듳돌뛈짏뻍쫇훘튪ꆣ폫닺욷뗄췆맣닟싔쿠샠쯆,돇쫐탎쿳뗄뒫능탨튪뾼싇짨볆ꆢ붨솢솼뫃뗄뗘랽탎쿳,뗘랽탎쿳뛔폚뗘랽펪쿺펦룃웰떽퓚돇쫐폐쿞뷰릩룸쿂,돇쫐펪쿺헟펦룃톡퓱쓄튻훖믲쓄벸좫뻖탔뗄틽떼ퟷ폃\[27\]ꆣ룹뻝Hall(1998)뗄뚨캻쮵,듓췢늿살훖쎽쳥,뻙냬뫎훖릫맘믮뚯,릫맘믮뚯킧맻뗄움뚨,틔쪹돇쫐쟸럖쪱,돇쫐쫇럱뻟폐솼뫃뗄탎쿳춬뺭볃랢햹튻퇹쫜떽훘쫓,펪쿺헟틔뺡뿉쓜짙뗄뷰잮ꆢ쪱볤돉놾뷓뷼쫜훚,늢돉릦뗘쿲쫜틲듋,돇쫐랢햹튪닉쓉늢횴탐횼퓚쳡짽돇쫐탎쿳뗄볆뮮뫍탐훚뒫듯돇쫐탎쿳\[18\]ꆣ뚯ꆣBurgess(1982)죏캪,돇쫐탎쿳평룶죋탅퇶ꆢ펡쿳ꆢ맛뗣뫍뛔튻맺늻춬뗘쟸뗄움볛ퟩ돉\[28\]ꆣ5ꆡ뷡싛폫햹췻컷랽뛔돇쫐펪쿺훐뗄쟸폲탎쿳퇐뺿믹놾짏쫇샻폃뿆쳘ꆡ돇쫐펪쿺킧펦뗄뚨솿퇐뺿샕뗄돇쫐펪쿺쮼쿫뛸뛔쟸폲뗄탎쿳쳘헷ꆢ쿻벫탎쿳ꆢ틔벰죧뫎뿆쳘샕붫돇쫐펪쿺뗄쒿뇪쫐뎡뚨캪뻓힡뫍뻍튵헟ꆢ춶춨맽탎쿳쯜퓬살펪쿺쟸폲,폈웤쫇뛔돇쫐쮥실쟸폲\[29-32\]ꆣ튲헟ꆢ싃폎헟뫍돶뿚쫐뎡뗈쯄훖쒿뇪쫐뎡쫇폐튻뚨뗄뫏샭탔,떫폐톧헟듓돇쫐뗄붻춨컊쳢뫍돇쫐컞탲삩헅뗄첽쳖돇쫐뗄탎쫇쒿잰뻍듓헢쯄룶랽쏦죫쫖뛔돇쫐펪쿺뗄킧펦뷸탐쪵횤뚨솿쿳컊쳢\[33\]ꆣ볓쓃듳톧헟ShaunaMcCabe퓲죏캪뗘랽탎쿳쫇퓚퇐뺿뗄낸샽뫜짙볻,폐듽폚퓚훐맺뗄돇쫐뷸탐뚨솿뫍뚨탔뷡쿺쫛돇쫐폫쟸폲맽돌훐뛔뗘랽뗄쪱뿕톹쯵(time-spacecom2뫏뗄낸샽퇐뺿ꆣpression),쯻잿뗷퓚탎쿳짨볆훐뛔뗘랽샺쪷뫍컄뮯튪쯘뗄쳡ꆡ돇쫐펪쿺뗄샭싛믹뒡틔벰돇쫐펪쿺뗄뿆톧탔퇐뺿좡;퓚뗂맺훐늿탐헾쟸NewBrunswick뗄Sackville뗄싃폎탎쿳돇쫐펪쿺샭싛튲쫜떽톧헟뗄훊틉ꆣ죧Friedmann(2002)죏퇐뺿훐,쯻럖컶쇋듳솿Sackville뗄뷼쿖듺컄톧ퟷ욷,냼삨쪫캪,좫쫀뷧캪헹뛡뾴짏좥쯆뫵쓜벤랢탭뛠돇쫐ꆪꆪꆪ쟸폲톸쏍루ꆢ킡쮵뗈,뷨뗘랽컄뮯뗄뺫쯨뛔Sackville뗄싃폎탎쿳뷸탐짨랢햹췢늿놾쯹뷸탐뗄럨뿱뺺헹,잡잡떼훂쇋폫풤쿫쿠랴뗄볆\[34\]ꆣ뛸SeyhmusBaloglu뗈톧헟퓲샻폃뮷뺳탄샭톧볒Russel뷡맻;쯼쟡틗뗘떼훂뫄뺡튻룶쟸폲놾펦폃폚뎤웚랢햹뗄놦맳뗄쟩룐탎쿳샭싛뛔싃폎쒿뗄뗘뗄쟩룐탎쿳뷸탐첽쳖,늢쳡돶닆뢻,돽럇닉좡헽좷뗄뗷뷚듫쪩늢뷸탐뇘튪뗄춶,럱퓲뿉돖쇋싃폎쒿뗄뗘쟩룐움볛랽램ꆣ퓚뫳살뗄퇐뺿훐,Seyhmus탸랢햹붫쿝죫삧뺳\[38\]ꆣ틲듋,캴살퓚샭싛뫍쪵볹짏튪볓잿돇Baloglu뮹뛔뗘랽탎쿳뗄ퟩ돉뫍움볛뷸탐쇋룼쾵춳뗄퇐뺿,붫쫐펪쿺뗄뿆톧탔뫍샭싛믹뒡퇐뺿ꆣ뗘랽탎쿳뮮럖캪죏횪탎쿳ꆢ쟩룐탎쿳뫍헻쳥탎쿳,춨맽뛔쯄룶뇭1ꆡ솽훖돇쫐랢햹쒣쪽\[38\]쿠뮥뺺헹뗄뗘훐몣맺볒쾣산ꆢ낣벰ꆢ췁뛺웤ꆢ틢듳샻뗄싃폎탎ꆡTwourbandevelopmentmodels쿳뛈솿쒣쪽1:돇쫐펪쿺쒣쪽2:쓚짺쪽랢햹,ퟜ뷡돶쿠뮥뺺헹뗄뗘랽죧뫎샻폃뗘랽탎쿳움볛랽램뷸탐탎쿳짨볆\[35,36\]ꆣ쇭튻룶낸샽쫇싗뛘룛뿚랢햹릫쮾(Lon2탐뚯뿕볤뫋탄돇쫐돇쫐ꆪ쟸폲쪱볤뿲볜뎤웚뢺햮뛌웚뢺햮donDocklandsDevelopmentCorporation,쯵킴캪LDDC)ퟩ횯쇋듳솿뗘랽릤ퟷ헟뫍퇐뺿헟,뷨본뗘랽펪쿺샭싛돉릦뗘뛔펰쿬랶캧뺭볃퓶뎤ퟮ듳뮯훚뛠랢햹쒿뇪뗄폅뮯Dock2랢햹뗄믹놾췆뚯솦췢짺탍쓚짺탍lands뗄뗘랽탎쿳뷸탐쇋훘붨,룄뇤쇋Docklands죕틦쮥냜뗄뗘쒣쪽뺺헹뗄(쇣뫍)킭ퟷ뗄(췸싧쪽뗄)랽탎쿳\[37\]ꆣ좨솦믹뒡쿁낯뗄Π볒헾훎싛뗄냼죝뗄Π쏱훷뗄뿉돖탸탔닮뫃ꆡ돇쫐펪쿺맽돌쫇튻룶돇쫐탎쿳뒫능맽돌돇쫐탎쿳톧엉죏캪,돇쫐펪쿺맽돌뻍쫇튻룶돇쫐탎쿳뗄ꆡ돇쫐펪쿺뗄뻟쳥닟싔퇐뺿뒫능맽돌ꆣ돇쫐탎쿳뗄뒫능폫짨볆냼삨탎쿳뗄뗷닩폫움볛ꆢ듳늿럖돇쫐펪쿺뗄퇐뺿뚼쫇샭싛뗄뷢쫍,쎻폐퓚뻟쳥뗄탎쿳뚨캻ꆢ탎쿳짨볆뫍탎쿳뒫능ꆣ펪쿺닟싔짏폐쯹뷸늽,퓚캴살뗄퇐뺿훐튪볓잿뻟쳥뗄펪쿺닟싔,폈웤쫇춨맽훘듳쫂볾살펪쿺돇쫐ꆣꆡ탎쿳뗷닩폫움볛ꆣ돇쫐탎쿳톧엉죏캪,돇쫐탎쿳쫇돇쫐펪쿺뗄훘튪ퟩ돉늿럖ꆣ퓚뗘랽돇쫐펪쿺햽싔맦뮮쪱뫲,뛔닎뾼컄쿗:튻룶돇쫐뷸탐탎쿳뗷닩쫇쪮럖훘튪뗄,튲쫇쫗쿈튪뷸탐뗄릤ퟷꆣ뷸탐돇쫐펪쿺\[1\]ꆡ:themarketingandpromotionof,튪쿈뛔돇쫐뗄탎쿳뷸탐쿪쾸뗄뗷닩,뿉틔춨맽컊뻭,튲뿉틔춨맽ퟟ럃뗄탎쪽ꆣ퓚돇쫐탎쿳뗄쿖ힴ폐튻townsandcities1850ꆪꆪꆪ2000\[M\].OxfordBrookesUniversity,UK,.뚨쇋뷢뗄믹뒡짏뮹튪뷸튻늽뛔돇쫐탎쿳뷸탐움볛ꆣ\[2\]ꆡ췵뷸뢻,헅뗀뫪,돉낮커.맺췢돇쫐펪쿺샭싛퇐뺿ퟛ쫶\[J\]돇.쫐
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