}ࢢดಯገႤ~Page 1Page1Consulting & Information Technology Co., Ltdల߈ࡍফଽܵေᆭٳཧଽܵေᆭ९թٳཧ֥ြༀᆩ്९թ֥ြༀᆩ്ܓᆀٳ༅ଽܵေᆭ໊ᇂ໊ᇂ֥ြༀᆩ്ଽܵေᆭᇹཧܓᆀٳ༅ᇹཧ֥ြༀᆩ്ܓᆀٳ༅ଽܵေᆭӧਙӧਙ֥ြༀᆩ്ଽܵေᆭ՜ཧܓᆀٳ༅՜ཧ֥ြༀᆩ്ܓᆀٳ༅ଽܵေᆭࡎ۬ࡎ֥۬ြༀᆩ്ܓᆀٳ༅Page 2Page2Consulting & Information Technology Co., Ltd1
ࢢดಯገႤগၤહ൞ଽܵေ܂ႋഅြༀದჴॖၛ႕ཙ֥aᄝਬ൲ᇔ؊ᇏؓཨٮᆀܓઙྛູؿള႕ཙ֥ཌྷܱଽಸbPage 3Page3Consulting & Information Technology Co., Ltdဠඐభጲ፬ሰሿॅᑗࡼ৪൰Ǜࢢ࣪՜ཧดሿᇹཧॅಯᑗ९թገ৪ࡎ۬Ⴄ൰ࡼ፬ӧਙᒮሰ໊ᇂገ߈ቶࣞٳཧPage 4Page4Consulting & Information Technology Co., Ltd2
ĞࢢดಯገႤ•ॊሾğPage & Information Technology Co., LtdࢢดገႤࡼށࠨಯଽؓཨ՜ཧܵٮᆀᇹཧေ֥ᇗေྟ९թܓઙࡎ۬႕ཙӱӧਙ؇໊ᇂٳཧPage & Information Technology Co., Ltd1
ల߈ดྏြༀۀြༀҠቔĒྍٳཧXٳཧXྍٳཧؓႿളӁഅ֥ၩၬ•ٳཧ֥ۀXྍٳཧջ۳ਬ൲അ֥০ၭ•ࡥֆٳཧ•Ēაᇙ҂•ࡆಃٳཧ•Ēۚર০ੱ•ٳཧིੱXӁ࢘•োܵᇏ֥Ӂ࢘•ۀཧ൲ᇏ֥Ӂ࢘•Workshopğ“ଌ໊ว”Xٳཧቆކ(Assortment)•હ൞ӁቆކĤ•ູહླေٳཧቆކ•ٳཧቆކѓሙ֥ᇅרPage & Information Technology Co., Ltdॊሾٳཧ֥ۀࡥֆٳཧࡆಃٳཧٳཧིੱPage & Information Technology Co., Ltd2
ॊሾࡼগศٳཧ֥ӁۀĒછೆહӁčSKU-Stock Keeping Unit ĎऎႵೂ༯ห֥ׄଖหק֥ܿ۬ӁğXϥ٢ᄝਬ൲അ֥ࠊࡏഈXିܔФܓઙᆀु֞ѩࢤԨ֞XႵቀܔ९թॖၛཧ൲Page & Information Technology Co., Ltdॊሾࡼޘອগศ•ڼहᏴૡଦ“ཬඣ“ཬඣ“ཬඣ“ཬඣྒ”JYK-ྒ”JYK-ྒ”JYK-ྒ”JYK-319316315312“ཬࣁ“ཬࣁ“ཬඣ“ཬඣྒ”JYK-ྒ”JYK-ྒ”JYK-ྒ”JYK-311310306305Page & Information Technology Co., Ltd3
ॊሾࡼޘອগศ•ถ৫ۻఘࡵ݀߿ࡵPage & Information Technology Co., Ltdॊሾࡼޘອগศ•ᎌᔗ৫ࡼెࡀோPage & Information Technology Co., Ltd4
ॊሾࡼঙগศٳཧ֥ڭۂۀĒછೆଧֹུٚčDistribution Ďછೆ֥ਬ൲োછೆ֥ਬ൲ඔਈછೆ֥ਬ൲თٳ҃Page & Information Technology Co., Ltdၫᒋॊሾඔ֥бᇗđଖ۱ٳཧФછ֞ਔ؟ഒ۱ᇏb҂ܱྏ֥ܿଆaြĠ҂ܱྏ֥ھোಸਈĠ҂ܱྏھᄝֹ֒൧ӆᇏ֥োٺحб২ĠPage & Information Technology Co., Ltd5
ଝཚॊሾଖ۱ٳཧФછೆਔᅝھֹھোཧ൲حϤٳᆭ֥ࠫ,ᆃུഅࣜႏଖোӁ֥ሹุਬ൲ح(҂ંஇaֆ֩)֥бᇗა֥ܿଆaြႵܱĠა֥ھোಸਈႵܱĠაھᄝֹ֒൧ӆᇏ֥োٺحб২ႵܱĠPage & Information Technology Co., Ltdॊሾࡼঙগศ•ၫᒋॊሾᎧଝཚॊሾਬ൲അሹඔĢ10ࡗႵࡽࠏ൲છ֥Ģ6ࡗ1100000001111=100ᄝૄࡗھোӁᅝ ࡅಆ10550000000040201510҆ਬ൲ሹح֥ϤٳбႵ൲છஇA֥Ⴕ൲છऴ٥োࡽࠏ֥Ⴕ൲છஇA֥60% 40%•ඔᆴሹุٳཧੱ100% 85%•ࡆಃሹุٳཧੱPage & Information Technology Co., Ltd6
ښಿॊᇜଖӬ൧܋Ⴕඹࡅഅӆđ൫ٳ༅(1) LFTYඹ۱இᄝఃᇏ֥ٳཧིੱ(2) LބFஇ֥ཧ൲ሑঃഅӆӫLஇFஇTஇYஇކ࠹б২അӆA65 . 12 .044. 4%0അӆB45. 13. %അӆC30 .36 .45 . 1%6അӆD1 .638 .55 .%ކ࠹ 21 .699. .798100%б২32%2%82%713%100%Page & Information Technology Co., Ltdޘອ୯ྻՖ႕ཙཨٮᆀ࢘؇ुր֥Ӂ࢘߃ٳՖਬ൲അᄎႏ࢘؇ुր֥Ӂ࢘߃ٳWorkshopğ“ଌ໊ว”Page & Information Technology Co., Ltd7
ޘອ୯ྻࡼચॊՖ҂֥࢘؇ु֥֞Ӂ҂ଢѓӁཧਈ܊ངᆀՖ႕ཙཨٮ০܊ངᆀᆀ࢘؇ुӈܿӁٮႨ܊ངᆀՖਬ൲അᄎ࠱ࢫྟӁႏ࢘؇ुٳཧ܊ངᆀь০ྟӁྙའ܊ངᆀPage & Information Technology Co., Ltd࠭ഃ၉Ꮵ፦୯ࣞఘࡗࡼޘອ୯ྻચॊӁ࢘Xཧਈ܊ངᆀčิۚཧਈĎX০܊ངᆀč܊ངર০ĎXٮႨ܊ངᆀčࠆ౼ٮႨĎXٳཧ܊ངᆀčປӁࢲܒĎXྙའ܊ངᆀčิശഅྙའĎ໙ีğૌ֥ଖSKUඋႿཧਈ܊ངᆀߎ൞০܊ངᆀĤૌ֥ଖSKUٳљߎϲဆሢહః࢘ĤPage & Information Technology Co., Ltd8
ྙੜಽޘອ୯ྻᏇಯǛ۴ऌଢѓ࢘࿊ᄴӁX۴ऌਬ൲അླૼಒሱദӁႋھϲဆᄸဢ֥࢘X۴ऌଢѓ࢘࿊ᄴൡ֥֒Ӂ۴ऌླေሇߐ࢘Xಪ്ሱദӁᄝਬ൲അളၩᇏ֥Ӂ࢘Xૼಒླေሇߐ֥ଢѓ࢘ջট֥০ၭX࿙ᅳӁ࢘ሇߐ్֥ೆׄXᄎႨކൡ֥๙൭؍აਬ൲അࣉྛ๙Page & Information Technology Co., LtdWorkshop •ᆰᄌහၤ“ଖਬ൲അؓӁٳཧቆކൌྛଌ໊วᇅğଖུSKUೂݔ৵࿃၂؍ൈࡗଽ֥ཧਈஆᄝቋު໊ࠫđࣼ߶ФัԢbطᆃՑФଌ໊ว֥ܿ۬ఞఞඋႿૌ܄ඳ֥ٳཧቆކᇏ֥ھᄸહϷ?”“ཬඣྒ”JYK-305Page & Information Technology Co., Ltd9
ॊሾᔝٳཧቆކ൞હĤູહླေٳཧቆކٳཧቆކѓሙ֥ᇅרPage & Information Technology Co., LtdᆐဠඐገᒜࢿॊሾᔝǛଖFMCG܄ඳ֥໙ีછೆٳཧඔᄀ؟ᄀݺગĤXཧਈѩીႵაٳཧSKUඔ҄ᄹӉbࣁحཧਈٮႨSKUඔ12345678910Page & Information Technology Co., Ltd10
ᒜࢾॊሾᔝဟࡼఠፐႤളӁഅ֥ཧ൲ҦXളӁഅ֥ཧ൲ყ௹\൧ӆೆ\Ⴕི܂ࠊି৯߭ܤ: ᇶေਬ൲ြ҂അোࠣఃหᆘXഅ֥ܓઙᆀো֝ᇁླഈ֥ҵၳ҂ӁX૫ཟ֥҂ଢѓܤग़ಕุࠣఃܓઙ༝ܸX၂ᇕӁ֥҂Їልഡ࠹҂ֹ֥ҵၳྟX၂Ӂᄝ҂თᆭࡗ֥ҵၳ, ཨٮӮඃඣཌྷܱ.҂ൈࡗ֥ҵၳྟX၂Ӂᄝ҂ൈࡗଽіགྷ֥ҵၳ,ุགྷཨٮ֥࠱ࢫྟѯ.Page & Information Technology Co., Ltdॊሾᔝࡼተါᆌؓ҂ਬ൲োഡק҂֥ٳཧቆކѓሙ;ᆌؓ၂োਬ൲ग़ഡר၂֥ٳཧቆކѓሙ;ྙൔ: ๙ӈ֥ٳཧቆކᇏႋЇওğXஇčBrand)Xো༥ٳোčSegment / Fineline)XӁЇልčPackage)Xࡹၰਬ൲ࡎ۬(Suggest Retail Price)XӁ֥сေྟčMust-to-Have / Nice-to-Have)XӧਙٚൔčDisplay Format -ॖ࿊ཛOptionalĎPage & Information Technology Co., Ltd11
ॊሾᔝܪᓰࡼዹ۾இщᇕࡹၰਬ൲ࡎ"োਬ൲#োਬ൲$োਬ൲૫໊ૄ૫໊९թҪඔࠊࡏ९թ૫໊ૄ૫໊९թҪඔࠊࡏ९թ૫໊ૄ૫໊९թҪඔࠊࡏ९թ ᄓӁڹٚ**ݼଯٸč: Ď Ԛളႉظٚଯٸč: Ď ႪѰ ࢠնႉظٚଯٸč: Ď Ⴜظٚଯٸč: Ď ؍Ԛളႉظଯٸ 4
؍ࢠնႉظଯٸ 4
؍ႼظӮӉଯٸ 4
ႪՒ ؍ᄓڹӁڹଯٸ 4
๐ል ؍Ԛളଯٸč45 Ď ๐ል ؍ࢠնଯٸč45 Ď ๐ል ؍Ⴜظଯٸč45 Ď ྍႼظҀہଯٸ 4/
2 2 ྍظҀہଯٸ 4/
2 2ჭ ྍႉظҀہଯٸ 4/
2 2 ๐ልႉظҀہଯٸč45 Ď ๐ልႼظҀہଯٸč45 Ď ႨğႨႿሹ҆ᇅקBACোਬ൲֥ٳཧѓሙđᆷֹ֝ࣉਬ൲ڭۂ۽ቔbൡႨದğֹཧ൲ؒႨٚمႨٚمğٳཧѓሙ֥ᇅקაྩڿႮ൧ӆ҆ಒקѩϯ҃
ཧ൲҆ٳཧ۽ቔनၛھٳཧѓሙቔູࠎЧᆷႄЌܵٚمğႮሹ҆၂Ќܵ૫໊ğіᇏ֥Ӂ૫໊ေູቋ֮ӧਙေଽಸแཿඪࠊࡏ९թĢ૫໊ඔ*ૄ૫໊९թ*Ҫඔૼॢ۬ඪૼğॢ۬іൕ҂ᄝٳཧѓሙေᆭଽPage & Information Technology Co., Ltdሾ၉ཽᏋࢯᑳॊሾᔝဟࡼఠፐႤ҂ିၞטᆜXٳཧቆކ֥ܺӞᆳྛླေ၂ק֥ൈࡗXٳཧቆކ൞ᇅק۲ཛҦ֥ࠎԤᆭ၂ೂݔ၂קေטᆜđ༵ਔࢳބٳ༅Xਬ൲അؓ҂ো֥࢘ഡקX҂അಁߌ֥ҵၳXࣩᆚߌ֥ॉ੮Xטᆜ֥ӮЧ໙ีPage & Information Technology Co., Ltd12
ጓᇗݷᔫ•ቤॊሾྍٳཧؓႿളӁഅ֥ၩၬྍٳཧջ۳౻֥֡০ၭೂޅࡆྍӁഈࡏWorkshopğ“ྍӁછೆ”Page & Information Technology Co., LtdቤॊሾࡼಢቯӁཌഥྍ֥இčNew BrandĎčLine ExtensionĎනॉğၭղ१ཐบĒ>ၭղଡบԿੳࡰ१ཐบĒ>࣑শ१ཐบࣴဝӁᇏđ.ॖুĒ>2Lॖুঘٙ༡ؿඣĒ>ࢱ༡ؿଧུඋႿྍஇĤଧུඋႿॴোĤॴোഥčFlankerĎӁ۷ྍߐսčRestageĎଧུඋႿӁཌХอIIIĒ>ХอIVTCL൪Ē>TCLଷഥĤޑϢ൭ࠏĒ>ґ൭ࠏ ಼்༡ؿඣĒ> ಼்ཐᄰଧུඋႿӁ۷XXXಆྍٚν০༡ִႨĒ>ν০୧աྍߐսĤঞЌࡲPage & Information Technology Co., Ltd13
ቤॊሾ࣪ညޘࡼፀፃԛྍٳཧ֥ଢ֥ྍٳཧ֥ཧ൲ྛᄹࡆཧ൲حϜྍӁ֥ٳཧ٢ᄝཧ൲ิۚ০ੱದჴ۽ቔ֥൮ေ໊ᇂഈิۚ൧ӆٺحđิശࣩᆚԉٳ০Ⴈྍԛೆֹ໊֥ሧჷડቀཨٮᆀྍ֥ླЌӻॹ֥൧ӆّႋ҂؎ֹ۳ཨٮᆀྍ֥Տࠗᇅקૼಒ֥ޙਈᆷѓđิቔູؓਬ൲അ֥ᆦӻ൭؍ۚᆳྛིੱPage & Information Technology Co., Ltdቤॊሾࡒഃ၉ࡼಽፄ൧ӆࢨ؍“აᇙ҂čDifferentiation)”֥ླXࠣᄪႚႵྍϺᇹᆣૼਬ൲അ൧ӆਵֹ໊༵đਵ༵Ⴟࣩᆚؓ൭ĆX“Ⴅჹ۳ཨٮᆀၛࣙ༟“XႵᇹႿඎ৫ਬ൲അ֥இྙའđՖطϺᇹਬ൲അ႕ཙ֥(1)അ֥ग़ੀਈ(2)ܤग़֥ཨٮඣ(3)ܤग़֥ཨٮࣁحĠ۴ऌ“ર০ੱ־ࡨ”ჰᄵXᄀᄪཧ൲ྍ, ग़ᄀႵࠏ߶ሉ౼۷؟֥০;Xᄀᄪཧ൲ྍ, അ߶ཚ൳۷ӉൈࡗႪ߲ࠣᆦӻ;X۳ჍྍӁᄀ؟֥ᆦӻđഅॖၛ֤֞ᄀ؟֥০ĠડቀြࠛޙਈѓሙXႄೆྍӁ֥бੱPage & Information Technology Co., Ltd14
ಽඇಽൈିෝါۀğ“Ӂર০ੱ־ࡨ”Xۚੀ๙ਈ֥Ӂ֥ર০ੱ๙ӈࢠ֮đᆃ൞၂۱ෛሢ൧ӆࣩᆚࡆखᇯ҄༯ࢆ֥ݖӱbّ൪ᆃ۱ੀӱđྍӁᄝېԛൈર০ੱࢠۚbิӐ࣐ਈ؟֥ႨིۚؓбĠર০ੱܝৣ࿐ჴᄝླေ֥ൈީሱྛщᇅ۲ো൧ӆඔऌࠇཌྷܱሧਘĠࡹၰ࿐ჴૌ࣐ਈ؟ֹ০Ⴈ۲োڣᇹ۽ऎđೂі֩ĠൈࡗPage & Information Technology Co., Ltd15
ĞࢢดಯገႤ•ᆡᒙğPage 1Page1Consulting & Information Technology Co., Ltdల߈ดྏြༀᆩ്ܓᆀٳ༅ࡨഒॉ੮ൈࡗ໊ᇂ০Ⴈཌྷܱো֥ཌྷ႕ཙĒ໊ᇂ֥קၬၛܓઙༀູᇶཌĒᇶေӧਙ༵ׄಒק҂࿊હđ(Primary Location)ᄜಒק࿊હĒࢌҭӧਙׄ(Alternative Location)Ē՜ཧӧਙׄčPromotion Location)ĒࠊࡏഈӧਙׄS(ehl fajdAcencyĎਔࢳਬ൲അଽ۬अPage 2Page2Consulting & Information Technology Co., Ltd1
፬ሰሿॅᑗ৪൰ࡼፐႤ•ᆡᒙPage 3Page3Consulting & Information Technology Co., LtdᆡᒙӁӧਙֹ֥ׄbᇶေᆷğো֥ᆞӈࠊࡏ(ᇶေӧਙ໊ᇂĎॖཌྷؓӉ௹ᅝႨ֥ࢌҭӧਙׄč؟ׄӧਙĎ՜ཧӧਙ໊ᇂđೂؐӧਙa؊ࡏӧਙ֩ਢൈӧਙ໊ᇂࠊࡏഈ֥ཌྷؓӧਙ໊ᇂčބࣩᆚؓ൭֥ཌྷ໊ؓᇂĎPage 4Page4Consulting & Information Technology Co., Ltd2
ᓍገ࢛ཨٮᆀ༝ܸྟܓઙো֥ӧਙࠊࡏׄbPage 5Page5Consulting & Information Technology Co., Ltdᓍገ࢛Page 6Page6Consulting & Information Technology Co., Ltd3
࠳ሾ࢛࿊ᄴ՜ཧӧਙ໊֥ᇂđೂؐӧਙa؊ࡏӧਙ֩ਢൈӧਙ໊ᇂbPage 7Page7Consulting & Information Technology Co., Ltd۲ো՜ཧ௹ğX$per 10 days؊ࡏ՜ཧ؊ࡏ՜ཧGTGTᆞӈࠊࡏᆞӈࠊࡏֹؐޣٜሰޣٜሰᆞӈࠊࡏᆞӈࠊࡏ؊ࡏ՜ཧ؊ࡏ՜ཧᇏန๙֡GTGTֹؐGTGT؊ࡏ՜ཧ؊ࡏ՜ཧᆞӈࠊࡏᆞӈࠊࡏޣٜሰޣٜሰֹؐᆞӈࠊࡏᆞӈࠊࡏ؊ࡏ՜ཧ؊ࡏ՜ཧGTGT4
ૡଦሤ࢛࣪ࠊࡏഈཌྷؓӧਙ໊ᇂđᇶေ൞ुაહဢ֥Ӂϥ٢,Ⴍః൞აࣩᆚؓ൭ཌྷбbཌྷؓӧਙ໊ᇂሇߐླิശྙའPage 9Page9Consulting & Information Technology Co., Ltd೫ஊഃ၉ඡࢢࡼৃ൲ࠊٳ҃ଽࠊࡏٳ҃ࠊࡏଽٳ҃Page 10Page10Consulting & Information Technology Co., Ltd5
၉ૡཌॊݚPage 11Page11Consulting & Information Technology Co., Ltd၉ૡཌ•၉ૡཌॊ܈ಿഅোљ૫ࠒб২ඣݔ൶Ғ10~15%ಽൊ15~20%ರႨ20%၂Ϯൊ15%บݔѦۄ10%טaۄࠊ10%ཬϤࠊა༡ִႨ10%ఃႨ10%۴ऌყܙཧ൲حಒקࠊࡏॢࡗॢࡗ෮ᅝб২bೂğ൶Ғaඣݔܷࡼᅝሹཧ൲ح֥10%đପ෮ᅝऌ֥ࠊࡏॢࡗ္ႋᅝ֞10%đೂഈі෮ൕbPage 12Page12Consulting & Information Technology Co., Ltd6
ښಿǖࢯᑳઁࡼਓᒳڻଛᒓອཌPage 13Page13Consulting & Information Technology Co., Ltdښಿ•၉ૡཌॊ܈ಿ•ඓଜಘॵࢯᑳ༄Page 14Page14Consulting & Information Technology Co., Ltd7
ښಿ•၉ૡཌॊ܈ಿ•ඓଜಘॵࢯᑳઁPage 15Page15Consulting & Information Technology Co., LtdॊᇜǖepuSamrekr tᎧepyHamrekr tࡼޝݚތፊဵဠඐǛPage 16Page16Consulting & Information Technology Co., Ltd8
ښಿॊᇜ :ࡍቯᔏިှPage 17Page17Consulting & Information Technology Co., Ltd၉ૡཌดࡼૡଦॊݚPage 18Page18Consulting & Information Technology Co., Ltd9
ښಿॊᇜ :ᏴިှޝಱᐏඐᔓǛPage 19Page19Consulting & Information Technology Co., Ltdࢢ৻ఱጤࣅവሣᅄ݊ԛೆ१ܓઙ֥ದPage 20Page20Consulting & Information Technology Co., Ltd10
ࢢ৻ఱጤࣅവሣᅄ݊ԛೆ१ܓઙ֥ದPage 21Page21Consulting & Information Technology Co., Ltdᄰޟሿॅᑗݙ્ླྀᓹૡଦᓞPage 22Page22Consulting & Information Technology Co., Ltd11
ཌᎮดࡼૡଦॊݚPage 23Page23Consulting & Information Technology Co., LtdཌᎮดࡼૡଦॊݚհ༂ܤग़ᆞಒܤग़Page 24Page24Consulting & Information Technology Co., Ltd12
ಿPage 25Page25Consulting & Information Technology Co., Ltd৪ᇕᑗቲᆐॊᇜࡨഒॉ੮ൈࡗ•ቋࡄӧਙ໊ᇂ࿊ᄴ০Ⴈཌྷܱো֥ཌྷ႕ཙ•ཧ൲৵ջၛܓઙༀູᇶཌ•ಆཌડቀܓઙླ༵ಒק҂࿊હ•ᄜಒק࿊હPage 26Page26Consulting & Information Technology Co., Ltd13
ࠦ૮ߡࣅ৪൰Տࠗoॖঔն֥ཨٮpPage 27Page27Consulting & Information Technology Co., Ltdభ౫ߠࡼሿॅ•ૡᇕ3ᒲઁࡼሾ၉༽ౚଖུӁඋႿoॖঔն֥ཨٮpđೂն؟ඔЇልൊაႂਘaଖུ۱ದႨĠᆃུӁࠞಸၞӁളԊྟܓઙĠႵུᄵ҂൞ğ༡၉ٸđۛđजᆼ֩bනॉğཬࡅ൞oॖঔնཨٮpગĤֻ1ᇛֻ2ᇛֻ3ᇛ༡၉ٸۛजᆼႂਘPage ሧਘটჷğ൧ӆ࣮܄ඳ(1997) Consulting & Information Technology Co., Ltd14
ሿॅᑗࡼྯᒬ৪ᇕෝါᇕܓଆൔ:࠹߃ྟ֥iiࡼܓૼ༥ཿᄝᆼഈࠇ࠺ᄝଷݚᇏĠ࠹߃ྟ֥iiႵླಸၞອ࠺đླေิྜაπൕĠԊྟ֥iiܓઙྛູ֥ؿളđສສ൞ܓᆀીႵሙСaටࡗቔԛ֥थקb70%֥ܓઙྛູඋႿ࠹߃ྟܓઙაԊྟܓઙbཨٮᆀ๙ӈᄝଖোᇏ૫ؓ500ᇕၛഈ֥ӁđطٮഒႿ2૰ᇒ֥ൈࡗটቔԛ၂۱ܓઙथקPage 29Page29Consulting & Information Technology Co., Ltdିఠဟମቋࡄӧਙ໊ᇂ࿊ᄴPage 30Page30Consulting & Information Technology Co., Ltd15
ᆐဠඐ્߲ሚ“৲ए”Page 31Page31Consulting & Information Technology Co., Ltdᆐဠඐ્߲ሚ“৲ए”Page 32Page32Consulting & Information Technology Co., Ltd16
ྙੜܜ“৲ए”ࡼ߲ሚՏࠗཨٮᆀ֥ࡨഒཨٮᆀ֥Ԋܓઙॉ੮ൈࡗPage 33Page33Consulting & Information Technology Co., Ltdྙੜି৪ᇕᑗࡼఠဟମႮႿ70%֥ཨٮᆀඋႿ࠹߃ྟაԊྟܓઙđ෮ၛႋھ࣐ਈࡨഒཨٮᆀ֥ܓනॉൈࡨഒཨٮᆀ֥ࡗbॉ੮ൈࡗࡨഒܓනॉൈࡗiiࡨഒՖଦ֞അ֞ԛ१֥एbPage 34Page34Consulting & Information Technology Co., Ltd17
ಽሤਈອಢࡼሤઑ፬ሰཧ൲৵ջPage 35Page35Consulting & Information Technology Co., Ltdಽሤਈອಢࡼሤઑ፬ሰPage 36Page36Consulting & Information Technology Co., Ltd18
ಽሤਈອಢࡼሤઑ፬ሰPage 37Page37Consulting & Information Technology Co., Ltdሤਈອಢᆡᒙކ֥ཌྷܱো໊ᇂ҃अކ֥ཌྷܱো໊ᇂ҃अ߶ᄹࡆཧਈ߶ᄹࡆཧਈཌྷܱো໊ᇂ҂ކ֥ো໊ᇂ҃अ҂ކ֥ো໊ᇂ҃अ߶Фཨٮᆀޭ൪߶Фཨٮᆀޭ൪հ༂֥ো໊ᇂ҃अհ༂֥ো໊ᇂ҃अ߶ࡨഒཧਈ߶ࡨഒཧਈPage 38Page38Consulting & Information Technology Co., Ltd19
ጲ৪൰ྀᇗᆐᓍሣಆཌડቀܓઙླPage 39Page39Consulting & Information Technology Co., Ltdጲ৪൰ྀᇗᆐᓍሣཨٮᆀᄝܓઙഅ֥ൈީđॉ੮֥҂൞ေܓઙ၂ࡱֆ၂֥Ӂđط൞ၛ၂ཛܓઙༀູଢѓb༡ִ࠴ሰေౢࢱၛ၂ཛऎุ֥ܓઙფ൩ༀູଢѓෑਘ൭สౢྍ࠴Page 40Page40Consulting & Information Technology Co., Ltd20
ጲ৪൰ྀᇗᆐᓍሣoTake care my babypPage 41Page41Consulting & Information Technology Co., Ltd21
ĞࢢดಯገႤ•ğPage 1Page1Consulting & Information Technology Co., Ltdల߈ดྏြༀۀӧਙ֥קၬӧਙॢࡗčAllocationĎĒᇶࠊࡏӧਙཧ൲іགྷथקॢࡗĒ՜ཧӧਙഅཧ൲ٺحა൧ӆܓᆀٳ༅ٺح൪ཌაӧਙԼᆰཌྷࢌWorkshopཧ൲іགྷथᇶஇ=ھোקࠊࡏॢࡗြༀҠቔӧਙѓሙቔႨӧਙٚൔčArrangementĎӧਙٚཟğࠊࡏোაཨٮᆀ൪ཌӧਙ໊ᇂğݖ֡ॺ؇aܓઙᆀҵၳPage 2Page2Consulting & Information Technology Co., Ltd1
ࠊࡏ൞ਬ൲അӧਙ֥ࠎЧ۽ऎbਆᇕࠎЧࠊࡏࠎЧࠊࡏܼࠊࡏϥ٢োӁ֥ܥקֹׄႵྟֹϥ٢หࡎܼӁPage 3Page3Consulting & Information Technology Co., Ltdᓍገተါ•ࣧᄿؐӧਙPage 4Page4Consulting & Information Technology Co., Ltd2
ᓍገተါ•ࣧᄿؐӧਙPage 5Page5Consulting & Information Technology Co., Ltdᓍገተါ•࣡ଦ؊ࡏEndcapTGPage 6Page6Consulting & Information Technology Co., Ltd3
ᓍገተါ•၃ፖాଦ൬ၿ१ӧਙࡏCheckout LinePage 7Page7Consulting & Information Technology Co., Ltdᓍገተါ•ਂଦࠊࡏଽ֥ܫࡏӧਙPage 8Page8Consulting & Information Technology Co., Ltd4
Ⴧተါ•۞ᓏЇᇸPage 9Page9Consulting & Information Technology Co., LtdჇተါ•۞ᓏЇᇸPage 10Page10Consulting & Information Technology Co., Ltd5
ჇተါPage 11Page11Consulting & Information Technology Co., LtdჇተါPage 12Page12Consulting & Information Technology Co., Ltd6
ښಿ•ᆼऑ൨৪ᇕਓޝᓍገተါؐӧਙ/ ֹϰӧਙ(Stack Base)-ҐႨֹϰӧਙ՜ཧӁ؊ӧਙ/ Endࡏ(End Cap)-ӧਙᄝࠊࡏଌ؊໊ᇂ֥ޘཟࠊࡏ;ຌ(WWO Wall)-ᆌؓห൹അ֥ᆜ૫ࠊࡏӧਙшࡏӧਙ(Side Kit)-၇ڸᄝᆞӈࠊࡏக֥ཬӧਙܫࡱӧਙ.Page 13Page13Consulting & Information Technology Co., Ltdᆼऑ൨৪ᇕਓޝᓍገተါຌֹϰӧਙWal-Mart ն৵ύਟक़ܼӆPage 14Page14Consulting & Information Technology Co., Ltd7
ᆼऑ൨৪ᇕਓޝᓍገተါSide KickшࡏӧਙWal-Mart ധᎪڌߠਫ਼ᇏPage 15Page15Consulting & Information Technology Co., Ltdႈఠཬࡅ֥ӧਙྙൔႵଧུĤPage 16Page16Consulting & Information Technology Co., Ltd8
৪ᇕᑗቲᆐॊᇜPage 17Page17Consulting & Information Technology Co., LtdPage 18Page18Consulting & Information Technology Co., Ltd9
“ᓍ၁ሣ”Ꭷ“”൪त֥ٳো:“ᇶ൪ཌ”čCentral visionĎܓઙᆀ֥൪ཌ൞бࢠࠢᇏ\ᆰཟభ֥;oჅܻpčPeripheral visionĎܓઙᆀ֥൪ཌ๙ӈ߶ཟቐႷਆш,ொᇶ൪ཌჿ30؇֥࢘؇;ᇶ൪30؇Ⴥܻთ30؇Ⴥܻთཌ๙ӈ୯ྟ֥“Ⴥܻ”֥൪࢘ေնݖଳྟbPage 19Page19Consulting & Information Technology Co., LtdښಿPage 20Page20Consulting & Information Technology Co., Ltd10
ښಿABPage 21Page21Consulting & Information Technology Co., LtdښಿPage 22Page22Consulting & Information Technology Co., Ltd11
ښಿPage 23Page23Consulting & Information Technology Co., LtdښಿPage 24Page24Consulting & Information Technology Co., Ltd12
ښಿPage 25Page25Consulting & Information Technology Co., Ltdॊᇜ:Veticarl or olCngockiBlPage 26Page26Consulting & Information Technology Co., Ltd13
ᓍອ=কອಢ༡ؿඣ= ____१ཐบ= ___ۛ= _____ಷऴ٥= _____ූଯ= ____ಙؿ࠴= ____Page 27Page27Consulting & Information Technology Co., Ltdᓍອ=কອಢPage 28Page28Consulting & Information Technology Co., Ltd14
ᓍອ =?ܓઙᆀࡼ০Ⴈॖ൪֥\ྙའള֥\ၞ࠺ၫ֥இቔູഅ֥ਫ਼ѓᆷൕ;๙ӈѓᆽྟஇčsignpost brand ॖၛսі෮උӁ֥ো;ೂݔܓઙᆀીႵؿགྷѓᆽྟஇ
ૌࡼޓಸၞհݖཌྷܱ֥োđႭః൞ᄝ٤࠹߃ࠇᆀ൞Ԋྟܓઙൈ ֒൪ཌ൞ФԼᆰቅ֓ൈ,ѓᆽྟஇ൞ቋႵི֥ Page 29Page29Consulting & Information Technology Co., LtdॊᇜPage 30Page30Consulting & Information Technology Co., Ltd15
ጓᇗݷᔫӧਙٚൔӧਙॢࡗӧਙѓሙ֥ቔႨࠊࡏሧჷ০Ⴈ֥ቋۚ߭БPage 31Page31Consulting & Information Technology Co., LtdૡଦᎁછಯᏇᐌDŽ3AsDžӁॻൔ࿊čAssortmentĎϥ٢હӁᄝࠊࡏᆭഈSOTSRMNETAӁॻൔ࿊ᄴӁӧਙٚčArrangementĎᄸဢϥ٢ӁᄝࠊࡏᆭഈLTIOLNOCAARGMNETNAAӁӧਙॢࡗӁӧਙॢࡗčAllocationĎӁӧਙٚൔνஆ؟ഒॢࡗ۳Ⴭૄ۱இ/Ӂӧਙჰᄵିਬ൲അ۷ႵིܵࠊࡏॢࡗՖطᄹࡆ߭БPage 32Page32Consulting & Information Technology Co., Ltd16
ऱါӧਙٚཟğࠊࡏোაཨٮᆀ൪ཌӧਙ໊ᇂğݖ֡ॺ؇aܓઙᆀҵၳPage 33Page33Consulting & Information Technology Co., Ltdޘອऱါ၂۱ݺ֥ࠊࡏϥ٢ٚمႋॉ੮ ӧਙٚཟӧਙ໊ᇂ•ଢѓܓઙᆀো•ࠊࡏ֥ॺᅎ•Ӂ༥ٳ•ཨٮᆀ֥൪तਫ਼ཌ•ሼॺ؇•ࠊࡏোPage 34Page34Consulting & Information Technology Co., Ltd17
ऱሶ•ૡଦࣞ•ૡଦPage 35Page35Consulting & Information Technology Co., Ltdऱሶ•ૡଦࣞ•ૡଦPage 36Page36Consulting & Information Technology Co., Ltd18
ऱሶ•ૡଦࣞ•ᐥૡଦPage 37Page37Consulting & Information Technology Co., Ltdऱሶ•ૡଦࣞ•ᐥૡଦPage 38Page38Consulting & Information Technology Co., Ltd19
ऱሶ•ૡଦࣞ•ᐥૡଦࠢᇏ৯ࢠ఼ࠢᇏ৯ࢠቐᇀႷčቐш༵٢ࢠ఼֥ӁĎቐᇀႷčቐш༵٢ࢠ఼֥ӁĎPage 39Page39Consulting & Information Technology Co., Ltdᆡᒙ•৪൰ᑗތፊᇕ҂োa҂Їል֥Ӂđႋھ٢ᄝࠊࡏ֥હ໊ᇂቋൡކĤPage 40Page40Consulting & Information Technology Co., Ltd20
ᆡᒙ•ޘອᇼॊቔູܓઙᆀđᄝܓઙ༯ਙӁൈđֻ၂ॉ੮֥ေ൞હĤPage 41Page41Consulting & Information Technology Co., Ltdᆡᒙ•ޘອᇼॊ҂֥ӁđՖཨٮᆀ࢘؇টुđֻ၂Ⴊ༵ॉ੮֥ေ҂၂ᇁĠؓႿٚь૫đཨٮᆀ൮༵ٳ֥൞Їልb൞ઙտል֥ߎ൞އል֥ĤؓႿ༡ؿඣđཨٮᆀ൮༵ܱᇿ֥൞இbଧ၂۱இሰ֥༡ؿඣ۷ݺུĤؓႿളࢾđཨٮᆀ൮༵ܱᇿ֥൞ࡎ໊bଧ၂۱இሰ֥ളࢾ֥ᅼ२؟ĤPage 42Page42Consulting & Information Technology Co., Ltd21
ᆡᒙ•ᔓಊࣞॺ؇ކ֥ݖ֡ᇶ๙֡ڬ๙֡1000200010000Page 43Page43Consulting & Information Technology Co., Ltdᆡᒙ•ᔓಊᆡᒙ•ૡଦಢቯሼؓࠊࡏᆭ႕ཙ1c5m51c5m5ॺখ༮ᅎॺখ֥ሼିᄹࡆࠊࡏ֥൪့ܼ؇Page 44Page44Consulting & Information Technology Co., Ltd22
ቃஉӧਙٚൔሼॺ؇ଢѓܓઙᆀଢѓܓઙᆀथקӧਙ໊ᇂٳোࠊࡏোӁ༥ٳࠊࡏॺᅎथקӧਙٚཟPage 45Page45Consulting & Information Technology Co., Ltdహମཧ൲іགྷथקॢࡗഅཧ൲ٺحა൧ӆٺحWorkshop:ཧ൲іགྷथקࠊࡏॢࡗPage 46Page46Consulting & Information Technology Co., Ltd23
ሾ၉ܭሚࢾహମॢࡗٳႋၛӁіགྷູࠎԤॢࡗ%აཧ൲ਈ% ᄜՑ২ᇏ, ޣđডࠊࡏ؟ߛࠊࡏ҂ܔѩႵࠏ ߶ຂཧ ޣߛডགྷᄝॢࡗ%ཧ൲ਈ%Page 47Page47Consulting & Information Technology Co., Ltdహମ•ܭሚࢾహମ܄ࠊࡏ=ၛӁіགྷٳࠊࡏॢࡗॢࡗགྷၘοӁіགྷቓԛٳၛٝᆸຂཧॢࡗ%აཧ൲ਈ% ޣߛডॢࡗ%ཧ൲ਈ%*іགྷॖၛ൞ཧ൲ਈ/ཧ൲ح/০ࡹၰPage 48Page48Consulting & Information Technology Co., Ltd24
ሾ၉ܭሚࢾహମགྷᄝაࡹၰགྷᄝࡹၰ % Vsl SVeaS %ecpSa % Vsl SVeaS %ecpSa ޣߛডޣߛডॢࡗ%ཧ൲ਈ%ॢࡗ%ཧ൲ਈ%Page 49Page49Consulting & Information Technology Co., Ltd:pohskroWሾ၉ܭሚࢾૡଦహମӧਙ૫ࠒა൧ӆٺحB܄ඳ֥ᅆᆬࠏᄝֹ֒൧ӆ֥ཧਈٺحູ45,% ཧ൲حٺحູ55,% طᄝഅ֥ࠊࡏб২൞30.% ඪૼਔહ໙ี?Page 50Page05Consulting & Information Technology Co., Ltd25
:pohskroWሾ၉ܭሚࢾૡଦహମӧਙ૫ࠒაଽஇཧ൲б২ई২: AഅՈোӁ֥ሹཧ൲ح14ຣૄᄅ, B܄ඳՈᄝଽ֥ཧ൲ح൞8ຣჭૄᄅ, ᅝഅཧ൲֥57,% ࣇࠊࡏ૫ࠒ֥30,% ඪૼھ܄ඳߎթᄝહ໙ี?.Page 51Page15Consulting & Information Technology Co., Ltdܪᓰહ൞ӧਙѓሙӧਙѓሙ֥ቔႨPage 52Page25Consulting & Information Technology Co., Ltd26
ܪᓰ•ဠඐဵܪᓰ܄ඳᆌؓ҂ো֥ਬ൲ᇔ؊ᇏ֥ࡹၰϥ٢ѓሙĠھѓሙᆌؓ҂ো֥ਬ൲ᇔ؊ႋႵ෮טᆜĠ๙ӈھѓሙᄝ၂קٓຶଽऎႵཌྷ֥ؓਲࠃྟbPage 53Page35Consulting & Information Technology Co., Ltdܪᓰ•ᔫ་ႄཨٮᆀοᅶཨٮᆀܓઙ༝ܸ෮ഡ࠹֥ӧਙѓሙ۷ࡆႄದᇿଢĠಸၞٳяಪՖطཨٮᆀ۷ಸၞቓԛܓઙथקิۚӧਙֆ໊Ӂԛѓሙӧਙุགྷਔཧ൲ਈބࠊࡏٺح֥б২đႵཋ֥ࠊࡏሧჷ֤֞۷ն֥ཧ൲߭Бх૧ຂཧ؎֖ѓሙӧਙุགྷਔཧ൲ਈބࠊࡏٺح֥б২đഅࠊࡏ९թაཧਈЌӻ၂ᇁĠࡨഒҀࠊӮЧࠊࡏഈ֥അ९թ֩б־ࡨđࡨഒਔਬ൲അҀࠊ֥ੱbPage 54Page45Consulting & Information Technology Co., Ltd27
ቃஉǖၫછૡଦᎁછಯোႪ߄ູܵӁ࿊ᄴิ܂ਔࢲݔӁӧਙٚൔ॓࿐ֹิ܂ਔڛༀႿཨٮᆀ֥ࠊࡏϥ٢ჰᄵӁӧਙॢࡗ֥॓࿐߄൞ࠊࡏӁ҂ԛགྷຂཧགྷའ֥ቋݺЌᅰo܄ࠊࡏჰᄵp֥o܄p൞ᆌؓཨٮᆀط֥۷ֹۚӁԛބᄎቔӮЧ֥ࢆ֮൞അࡅ֥০ၭ෮ᄝӉ௹ӻ࿃ֹඔऌ߄ࠊࡏႪ߄ܵ߶҂؎ิۚഅࡅ֥൧ӆࣩᆚ৯Page 55Page55Consulting & Information Technology Co., Ltd28
ĞࢢดಯገႤ•ଥৃğPage 1Page1Consulting & Information Technology Co., Ltdల߈ดྏြༀۀקࡎٚمર০ބર০ੱਬ൲അ֥ҍༀଆൔބקࡎҦܓᆀٳ༅ࡎ۬ૹۋ؇აࡎ۬ྟြༀҠቔࡎ۬ѯܵࡎ۬ะ؇ܵࡎ۬ѓ്ܵPage 2Page2Consulting & Information Technology Co., Ltd1
ጓᇗগศקࡎٚمર০ބર০ੱਬ൲അ֥ҍༀଆൔބקࡎҦPage 3Page3Consulting & Information Technology Co., Ltdಯࢾଥࡼፀፃೂޅಒקࡎ۬ᇠഈ֥۲໊ׄᇂĤളӁഅࣜཧഅᇏࡗഅਬ൲അ൧ӆӮЧࡎࣉࠊࡎࣉࠊࡎࣉࠊࡎਬ൲ࡎЧఒြSKUਬ൲ࡎ۬ะ؇ӮЧࡎ۬ะ؇Ӂק໊ఒြܵஇሧӁ܂ႋ৽ܵӁো౻֡ࡎ۬ะ؇ࣩSKUࡎ۬־ᄹٚཟӌࡅર০ࣜཧഅર০ᇏࡗഅર০ਬ൲അર০Page 4Page4Consulting & Information Technology Co., Ltd2
ഃ၉ޟࡼྯᒬࢾଥࡴሶࣩᆚ֝ཟمᇶေၛࣩᆚؓ൭֥ࡎ۬ඣູקࡎࠎԤສສޭ൪ႏཧҦđႄఏذྟࣩᆚႋၛӮЧູࠎԤđ๙ݖࢆ֮ӮЧটࢆ֮ࡎ۬ܤग़֝ཟקࡎم၇ौܓઙᆀ֥ۋ൳ࡎᆴط٤ӁӮЧটקࡎđᇶေॉ੮ܤग़჻ၩބିܔࢤ൬હࡎ۬؟ႨႿ߄ሎaஇڛል֩ڸࡆࡎᆴбࢠն֥അPage 5Page5Consulting & Information Technology Co., Ltdഃ၉ޟࡼྯᒬࢾଥࡴሶӮЧ֝ཟمᄝӮЧඔحഈࡆ၂۱ѓሙࠇܥק֥০đྙӮഅࡎ۬ಌׄğޭ൧ӆࡎ۬aླэܱ༢ࠣ൧ӆࣩᆚ২ೂğଖࡅӑࠩ൧ӆଖᇕഅֆ໊эӮЧູ3ჭđᆜ۱ሹܥקӮЧ၂୍൞6ຣđყ࠹ૼ୍ཧਈູ2ຣđᄵğૄֆ໊ӮЧ=ֆ໊эӮЧ+ሹܥקӮЧ/ყ࠹ཧ൲ਈ=36+ຣ/2ຣ=6(ჭ)Page 6Page6Consulting & Information Technology Co., Ltd3
ഃ၉ࢾଥऱजӮЧඨࡆمğࠧᄝֆ໊ӮЧ֥ࠎԤഈࡆഈ၂۱০ϤٳбࡌೂၛӮЧ֥15%ູః০đᄵഅ֥ֆ໊קࡎູğ(1+ӮЧࡆࡎϤٳб)*ֆ໊ӮЧ=(11+5)%6*=(ჭ)ཧ൲֚ඔمğၛਬ൲ࡎ০ϤٳбቔູࡆӮඔᆷקഅࡎ۬ࡌೂၛਬ൲ࡎ֥15%ູః০đᄵഅ֥ֆ໊קࡎູğֆ໊ӮЧ/(1-ਬ൲ࡎ֥ࡆࡎੱ)=6/(1-15)%=(ჭ)ଢѓ০مğࠧಒקࠆ֤ଢѓ০෮ླေ֥അࡎ۬ඣଢѓ০ࡎ۬=ֆ໊ӮЧ(+ଢѓ০*ੱሧӮЧ)/ཧ൲ਈPage 7Page7Consulting & Information Technology Co., Ltdഃ၉ݤᇗෝါӁર০֝ཟ֥ҍༀଆൔĒغઑቋܱᇿӁo֮ઙۚછpᇏ෮ࠆ౼֥০ॢࡗ༐ຬӌഅؓӁ֥ᆦӻିᆰࢤّႋᄝ܂ࠊࡎ۬ഈཟ܂ႋഅ෬౼֥ٮႨ҂؟അြર০֝ཟ֥ҍༀଆൔĒࡅুڞӁo֮ઙۚછpᇏ෮ࠆ౼֥০ॢࡗ҂൞ቋ൳ܱᇿ֥ཟ܂ႋഅ෬౼۲ᇕଢ֥ٮႨđၛᄹࡆఃഅြ০༐ຬ܂ႋഅࣉྛնਈ՜ཧࠃđၛՎ་ႄದੀđᄹࡆఃᅚྟཛଢ֥൬ೆPage 8Page8Consulting & Information Technology Co., Ltd4
ഃ၉ݤᇗෝါ࣪ഃ၉ଥৃࡼ፬ሰغઑࡅুڞ๙ݖᆰࢤ֥Ӂཧ൲෮ࠆ֤֥൬Ґܓર০ೆ๙ݖ٤ᆰࢤӁཧ൲෮ࠆ֤֥൬അြર০ೆ๙ݖ൬౼ܓઙᆀ߶ٮط֤֥֞൬ೆ߶ჴٮ๙ݖູ܂ႋഅิ܂՜ཧ෮ླሧჷط֤֥֞൬ೆ՜ཧᆦӻ๙ݖႏြӆ෮ֹֹӁࠣڛༀࡎaؓຓሿਧࡎ֥۬ശᆴࠣᄹഡ֥ڛༀط֤֥֞൬ೆᇗေ၂Ϯᇗေ҂ᇗေPage 9Page9Consulting & Information Technology Co., Ltdഃ၉ݤᇗෝါ࣪ഃ၉ଥৃࡼ፬ሰӁર০֝ཟഅြર০֝ཟ֥ਬ൲അࡎ۬Ҧ֥ਬ൲അࡎ۬Ҧׅսіغઑࡅুڞo฿฿ࡎpo֮ۚࡎ۬pࡎ۬ҦčEDLP)čHigh-LowĎࡎ۬ૄᄅૄᇛ/ૄರڿэੱࡎ۬ڿэ֝ཟཨٮᆀ֝ཟࣩᆚؓ൭֝ཟPage 10Page10Consulting & Information Technology Co., Ltd5
ښಿ Ӂ૭ඍোࡅুڞغઑ %066ࡅুൖზோक़ൊ%%100ಓӗऴ٥100%584171%ॏղґࢋज ோ އఖ584171%%CBH100ۚࢱۛ10ݸശ%%%CBHeཐᄰovD13क़%CBH007ݚ٦ප༡ؿඣݸശ%%189CBHࠝਙྶஞक़%% .ᆼଋ҃% .ᆼ%8Џਫ਼ܐਁ܄ࣀԍ14013999%%355ॖ१ॖু355ݸശೈႂਘ% ၛഈඔሳູ༆ۢ൧ӆؓбඔሳ
ൈࡗ ୍ ᄅ ರPage 11Page11Consulting & Information Technology Co., Ltdഃ၉ݤᇗෝါ࣪߅۾ଥৃࡼ፬ሰӁર০֝ཟਬ൲അཟ܂ႋഅေ֥֮ࠞ܂ࠊࡎ۬đࣜݖކ֥ิࡎđఃਬ൲ࡎ۬ऎႵޓ఼֥൧ӆࣩᆚႪ൝അြર০֝ཟਬ൲അԢཟ܂ႋഅေࢠ֥֮܂ࠊࡎ۬ຓđߎ෬ေᆃᇕٮႨބ՜ཧᆦӻđᄝ҂ؓӁਬ൲ࡎ۬ࣉྛҀ์֥భิ༯đఃਬ൲ࡎ۬ۚႿӁર০֝ཟਬ൲അPage 12Page12Consulting & Information Technology Co., Ltd6
৪ᇕᑗॊᇜࡎ۬ૹۋ؇აࡎ۬ྟPage 13Page13Consulting & Information Technology Co., Ltd৪ᇕᑗᆐဠඐ્࣪ଥৃැঢǛ൬ೆඣ֥႕ཙĒض۬غ༢ඔཌྷܱ࣮іૼđض۬غ༢ඔᄀۚđཨٮᆀؓࡎ۬ᄀૹۋbܓᆀ֥ᇿၩ৯Ⴕཋཨٮᆀᄝथקܓઙ҂ܓઙଖུת༆֥ൈީđѩ҂߶ܱᇿӁջট֥෮Ⴕ֥ݺԩđطᆺ൞ॉ੮ఃᇏቋᇗေ֥۱ၹđطࡎ۬ສສ൞൮࿊֥ၹᆭ၂bPage 14Page14Consulting & Information Technology Co., Ltd7
ښಿǖଢ଼ଥᎧჅࡒࡼሾ፬ሰࢆࡎ++ࢆࡎࢆࡎࠊࡏຓӧਙ++++++ࠊࡏຓӧਙࠊࡏຓӧਙDMDM++++++++၂Ϯࠊࡏ၂Ϯࠊࡏ၂Ϯࠊࡏ၂Ϯࠊࡏ၂Ϯࠊࡏܿ۬00685100236411228251இ009950100142199135240ো00800100180123113140ࠊࡏຓӧਙ-؊ӧਙ/൬ၿӧਙ/ఃࠊࡏຓӧਙDM1. ֨ᄝᆰႯ൭Ҩᇏ;2. ႵଽݚБࠇ࿆ԮϰࢺകPage 15Page15Consulting & Information Technology Co., Ltdྙੜۑᓐഃ၉ࡻৎࡼಽྥǛཨٮᆀ %Ցཨٮᆀܓࣁحਬ൲അ%౺ၹ০ܓՑඔ#XܓઙھোX(Basket)=ཧ൲ਈXર০ੱ=ิۚग़ੀਈਬ൲֥ิۚग़ֆࡎग़ֆ০ ᄹࡆཨٮᆀ ૄՑܓઙ۷ ิۚૄֆഅ۱๙Ⴈࠏ߶ඔ ᄹࡆܓઙ؟֥അ
֥০
ੱ
ሇ߄ࢌၞਈ ሇ߄۷؟֥ ิۚૄՑࢌো০ো֥ཨٮᆀܓઙھၞ֥ࣁحࠇ ิശᆜ۱۱๙ႨҦোࠇิۚܓ۷َ֥ܓো০іགྷ
ઙ֥ੱ
ઙ
•ь০ྟӁ֮ཧਈӁ•۷ն֥ܿ۬•ۚᇑӴ؇ӁӁหᆘ•Ⴈದಕܼ ૄ୍ܓઙ •۷؟֥Ԋ•ႨੱۚՑ
ܓઙ•ࡎ۬҂ૹۋӁPage 16Page16Consulting & Information Technology Co., Ltd8
ጓᇗݷᔫࡎ۬ѯܵࡎ۬ะ؇ܵࡎ۬ѓ്ܵPage 17Page17Consulting & Information Technology Co., Ltdଥৃ݆ࣅPage 18Page18Consulting & Information Technology Co., Ltd9
ॊᇜǖଢ଼ଥᎧሾᐐޠᅼ२ ਬ൲അ ࣜཧഅགྷႵર০ੱ 19Page19Consulting & Information Technology Co., Ltdॊᇜǖଢ଼ଥᎧሾᐐޠᅼ२ ਬ൲അ ࣜཧഅགྷႵર০ੱ510152025302%762%51%511%%9%731%0543%2%51%814%11%44%006%73%62%51%91%5510%05%033%2%52%0615%06%743%32%2%%010%06%043%33%1020%010%06%75%01530%015%010%02040%020%0(ર০- %ᅼ२*) %ཧਈ(1* +ཧਈᄹӉ=) %ર০* %ཧਈࠧ-ᅼ२( / %ર০- %ᅼ२)%Page 20Page20Consulting & Information Technology Co., Ltd10
Page 21Page21Consulting & Information Technology Co., Ltdଥৃ݆ࣅಯ•ྙੜ఼ᒜइቶଥৃீᑱؿགྷذྟࡎࣩ۬ᆚ֥ࣜӈྟؿఏᆀĠਔࢳਬ൲അ֥൧טֆٳౢBeatোग़aMeetোग़aStandোग़ೂݔႵॖିđࡹၰؓٚטᆜھֆਔࢳਬ൲അ൧ט֥ੀӱહൈࡗࣉྛ൧טᆚ౼ᄝؓٚ൧טభିܔิభؿགྷၳӈ౦ঃਔࢳਬ൲അࣩؓᆚؓ൭ࡎ۬э֥ԩٚمĠਔࢳؓٚࡎ۬эੀӱĠਔࢳؓٚࣉྛࡎ۬ؓб֥ѓሙčહбđહ҂бĎPage 22Page22Consulting & Information Technology Co., Ltd11
ଥৃ݆ࣅಯ•ྙੜ఼ᒜइቶଥৃீᑱ࣐ਈх૧षᅚၛࡎູ۬֝ཟ֥՜ཧࠃᆌؓᇶေࣩᆚؓ൭षᅚ҂ো֥՜ཧࠃđᆭ҂ିܔࣉྛࡎ۬ؓбĠ๙ݖิ܂҂Їል֥Ӂᆭ҂ିܔࣉྛࡎ۬ؓбĠཟؓٚᆣૼૌ֥Ӂ֥ࡎ۬ૹۋ؇ࢠ֮ཟܹؓٚൻࡎ۬ྟაཧਈྟ֥ܱ༢ĠPage 23Page23Consulting & Information Technology Co., LtdଥৃᄇࣞPage 24Page24Consulting & Information Technology Co., Ltd12
ଥৃᄇࣞಯ•ޘອਖৃଥৃᄇࣞЌӻ҂ܿ۬Ӂᆭࡗކ֥ࡎ۬ะ؇Ќӻ҂֖ՑӁᆭࡗކ֥ࡎ۬ะ؇Ќӻაࣩ֥ކࡎ۬ะ؇ཬࣁྒཬඣྒ“ཬඣJYK-JYK-302ྒ”JYK-303301“Ԩଃۋႋ॥ᇅ“ӑ఼“ޑࣖཬപ”JYC-22Fࠅ”JYC-ԝ”JYC-19AS119AS3Page 25Page25Consulting & Information Technology Co., LtdଥৃܪဤPage 26Page26Consulting & Information Technology Co., Ltd13
ଥৃܪဤಯ•ޟࡼଥৃܪဤࡇᇙીႵޅࡎ۬ѓ്֮ࠩܵհ༂ࠊࡏഈ֥Ӂѓ്հ໊ਬ൲അ҂ିܔᆞಒԩಌࠊު֥ӧਙॢࡗ෮ᄯӮ֥໙ีѓ്ଽಸհ༂ࡎ۬հ༂Ēଽ҆༢հ༂ܿ۬૭ඍհ༂Ēଽ҆༢հ༂ᆞӈࠊࡏࡎ۬ѓ്՜ཧӧਙࡎ۬ѓ്҂ژອ࠺۷ڿࠊࡏഈ֥ᆞӈӁѓ്ӁഈႵۄྍࣸࡎ۬ѓదྍࣸࡎ۬ѓ്ןࡆᄝ၂ఏđಞཨٮᆀၛٳяPage 27Page27Consulting & Information Technology Co., Ltd14
ĞࢢดಯገႤ•ెࡀğPage 1Page1Consulting & Information Technology Co., Ltdల߈ดྏြༀҠቔြༀᆩ്ਬ൲അרֆܵਬ൲९թ֥ܵᇗေྟਬ൲רֆੀӱ“ಸၞᅋ֥ݔሰ”רֆӁളࠏҐܓჴֻ֥၂ჰᄵWorkshop: ग़ڛༀඣაཧਈാ“ᇛರ༯ຂཧ”Workshop: ࠊਭܵ“ᇛੂ༯ຂཧ”ܓᆀٳ༅ಌࠊੱაթࠊੱپ႔ࠊࡏ९թؓܓᆀ֥ྏ႕ཙPage 2Page2Consulting & Information Technology Co., Ltd1
ഃ၉ెࡀಯࡼࡼۚzࡨഒຂཧ؎֖zࡨഒ९թሧࣁᅝ९թሧࣁᅝႨ֮֮ຂཧॖିྟۚPage 3Page3Consulting & Information Technology Co., Ltdഃ၉ెࡀಯࡼᒮገቶoಸၞᅋ֥ݔሰpҐܓჴֻ֥၂ჰᄵग़ڛༀඣაཧਈാࠊࡏຂཧა९թຂཧWorkshop: oᇛੂ༯ຂཧpPage 4Page4Consulting & Information Technology Co., Ltd2
Marlobro: ྏጵᐢࡼਫᔇDŽLow Hanging FruitDžႮႿ९թܵ໙ี֝ᇁ֥ຂཧ؎֖đຣЏਫ਼ᄝૅݓാਔཌྷ֒ႿሹളၩਈĊ֥ཨٮᆀܓઙbຣЏਫ਼ཧਈཌྷ֒ႿಆૅҤཧਈ֥39%đࠧᆜ۱ૅݓ൧ӆ֥%ၹՎطᄥ൳ാbູՎđຣЏਫ਼Ґ౼ਔਆ۱ծീğህࣉྛਔх૧ຂཧ؎֖֥՜ཧࠃĠࡆ఼ؓࣜཧഅඔऌ֥ࡓ॥Ġטᆜཧ൲ದჴ֥ြࠛܙѓሙđࡆնؓ९թ֥ܵಃᇗbPage 5Page5Consulting & Information Technology Co., Ltdݧ৪ᏋࡼጙᏇᐌσ২ğغઑҐܓҐܓሷᆻĒĒᅋሱuغઑҐܓ൭ҨvҐܓሷᆻऎุଽಸحຓࡎᆴA അࡎᆴႋӑᄀཨٮᆀ௹ຬExceptional Value B ࢲކۚᇉਈѓሙࠣӑԛཨٮᆀ௹ຬ֥หđิ܂ႪྮஇđၛՎղ֞ࡎᆴေC ҩ෮Ⴕഅđၛิۚᇉਈѓሙࡎ۬ഈ֥ਵ֝A ᄝ෮Ⴕૌڛༀ֥൧ӆđૌсྶ୭৯Ӯູࡎ۬ഈ֥ਵ֝Price LeadershipB ૌᇁ৯ႿࡨഒӁഈ҂сေ֥ڸࡆӮЧC ૌၛ࣐ॖିݺ֥ࡎ۬ҐܓྍӁđЌӻࢠ֮ႏᄎٮđၛьཟཨٮᆀิ܂ऎႵࣩᆚ৯֥ࡎ۬൧ӆ֝ཟ֥ҐܓA ૌ֥൧ӆతҵຣљđླ۲ၳMarket Driven B അӆഅ֥ᇉّ႘ਔ۲۱ֹ֥ླބཨٮᆀ༟ݺMerchandisingЌӻ९թA ૌ୭৯ቓ֞100%ֹЌӻཨٮᆀರӈླഅ֥९թAlways In StockB Ќӻ९թ൞ཨٮᆀڛༀ֥൮ေն൙Page 6Page6Consulting & Information Technology Co., Ltd3
ఱઓॲᇗၺຳᎧሾႼပग़ڛༀඣ֥ᇗေྟ:ࠎЧކቔܱ༢(ॖौྟ) ֥ࡹ৫ളၩਈ֥໗קิۚग़ڛༀඣ(CSL) ֥ۀग़ڛༀඣൈޙਈնᆷѓ:רֆ֥ડቀੱ(SOL)ෂࠊ֥ሙಒੱ(DSL)ؿௐ֥ሙಒੱ(ISL)Page 7Page7Consulting & Information Technology Co., LtdఱઓॲᇗၺຳᎧሾႼပ่ࡱଖ܄ඳၛרֆડቀੱčrOder Fulfill RateĎቔູܱग़ڛༀඣᆷѓĠھ܄ඳקၬ֥רֆડቀੱ֥ѓሙ൞ğč1-ໃФડቀ֥רࠊདඔ/ग़רࠊሹདඔĎ100%ଖࣜཧഅؓKAग़֥רֆડቀੱ൞83%Ġھࣜཧഅ֥2003୍ཧ൲حູ1ၡჭĠ໙ีھࣜཧഅᄝKAᇏ֥మᄝളၩാ൞؟ഒĤೂݔרֆડቀੱิۚ֞93%đమᄝ֥ളၩാ൞؟ഒĤPage 8Page8Consulting & Information Technology Co., Ltd4
:pohskroWᒲങሆᇍལૡAஇ൞غઑ֥ಆݓ܂ႋഅĠAᄝغઑᇏनૄᇛૄࡅ֥ཧਈູ100,000ჭĠఃᇏA001ܿ۬ᅝሹཧਈ֥50%ĠႮႿ९թ҂ሙಒaଽ҆ෂ֩ၹ႕ཙđA001ࣜӈᄝᇛੂ༯؎ࠊĠᄝݖಀ֥၂୍ᇏԛགྷਔ10ՑĠᆃᇕ౦ঃᄝ۲غઑᇏбࢠ௴ђbטඔऌіૼᇛଌ֥ཧਈᅝಆᇛሹཧਈ֥54ĊĠ๙ӈഈ֥ཧ൲vs.༯֥ཧ൲Ģ30:70οᅶAغઑކቔ30ࡅഅ࠹ෘđA001၂୍ാ؟ഒᆰࢤཧਈĤᅝሹཧ൲֥ĊĤPage 9Page9Consulting & Information Technology Co., LtdལૡൈᎧࡀૡൈPage 10Page10Consulting & Information Technology Co., Ltd5
ལૡൈඔᆴಌࠊੱ(Numeric Out-of-Stock Distribution)ᆷᄝނඔ௹ଽࣜႏݖଖᇕӁđᄝނඔರ֒฿ھӁಌࠊ֥ਬ൲֥ඔਈᄝਬ൲ሹุᇏ֥Ϥٳбbࡆಃಌࠊੱ(Weighted Out-of-Stock Distribution)ᆷᄝނඔ௹ଽࣜႏݖଖᇕӁđᄝނඔರ֒฿ھӁಌࠊ֥ਬ൲đఃࣜႏھোӁ֥ਬ൲حᅝھোӁሹุਬ൲ح֥ϤٳбbPage 11Page11Consulting & Information Technology Co., LtdལૡൈࡼࢅྙੜࢾǛ൝ಌࠊੱ൞ڎӯགྷӉ௹ഈശ֥൝Ĥбࢠაሹุোбbაࣩᆚؓ൭бbაሱ࠭ݖಀбbಃᇗၛഈ൝ބбࢠ֥ඔᆴაࡆಃ;൞ڎᄝᇗေ֥ಌࠊčඔᆴ֮ࡆಃޓۚĎĤPage 12Page12Consulting & Information Technology Co., Ltd6
ࡀૡൈඔᆴթࠊੱ(Numeric In-stock Distribution)ᆷᄝނඔ௹ଽࣜႏݖଖᇕӁđطᄝނඔರ֒฿ھӁಯಖႵ൲֥ਬ൲֥ඔਈᄝਬ൲ሹุᇏ֥Ϥٳбbࡆಃթࠊੱ(Weighted In-Stock Distribution)ᆷᄝނඔ௹ଽࣜႏݖଖᇕӁđᄝނඔರ֒฿ھӁಯಖႵ൲֥ਬ൲đఃࣜႏھোӁ֥ਬ൲حᅝھোӁሹุਬ൲ح֥ϤٳбbPage 13Page13Consulting & Information Technology Co., Ltdඔᆴaࡆಃಌࠊ/ੱթࠊੱSGKਬ൲๕ӑࠩ൧ӆൊᄖࣜႏஇચ൦ಓӗચ൦/ಓӗᅝऴ٥ሹุႏြح10%02%07%֥Ϥٳбඔᆴࡆಃሹุ௫ࠊੱಌࠊੱթࠊੱሹุ௫ࠊੱಌࠊੱթࠊੱ80%10%70%70%10%ಓӗ66%33%33%Page 14Page14Consulting & Information Technology Co., Ltd7
ഃ၉ࢿಯ`ਬ൲רֆੀӱ`Workshop: oᇛರ༯ຂཧp`רֆӁളࠏPage 15Page15Consulting & Information Technology Co., Ltdॊᇜǖᒲ྇ሆᇍᅙሾ९թᇛ၂ᇛؽᇛᇛඹᇛᇛੂᇛರPage 16Page16Consulting & Information Technology Co., Ltd8
ᇛ၂ᇛؽᇛᇛඹᇛᇛੂᇛರ3. ֞ࠊ4. ϥഈࠊࡏ1.९թ߭ܤ2.ӁളרֆPage 17Page17Consulting & Information Technology Co., Ltdᇛ၂ᇛؽᇛᇛඹᇛᇛੂᇛರ3. ֞ࠊ4. ϥഈࠊࡏ1.९թ߭ܤ2.ӁളרֆPage 18Page18Consulting & Information Technology Co., Ltd9
ಯሯࡼ༽ౚᇛ၂ᇛؽᇛᇛඹᇛᇛੂᇛರ1.९թ߭ܤ2.Ӂളרֆ3. ֞ࠊ4. ϥഈࠊࡏPage 19Page19Consulting & Information Technology Co., Ltdಯሯࡼ༽ౚᇛ၂ᇛؽᇛᇛඹᇛᇛੂᇛರ1.९թ߭ܤ2.Ӂളרֆ3. ֞ࠊ4. ϥഈࠊࡏPage 20Page20Consulting & Information Technology Co., Ltd10
ᇴǖഃ၉ెࡀଐႯ౨ᇅھਬ൲അ֥९թэ౷ཌHׄ܄ൔğ(ࣉࠊᄝ฿ඔĐཧ൲ሙС฿ඔĐഅӧਙ฿ඔĐܥקࡗۯ฿ඔĐЌག฿ඔĎXनૄ฿ཧ൲ਈ่ࡱרֆࡗۯ฿ඔğ7฿ࣉࠊᄝ฿ඔğ2฿ཧ൲ሙС฿ඔğ1฿അӧਙ฿ඔğ4฿Ќག฿ඔğ1฿नૄ฿ཧਈğ1དԚ९թğ15དPage 21Page21Consulting & Information Technology Co., Ltd1514131211109876543210•••1234567891011121314151617181920212211
7771514131211109876543210•••123456789101112131415161718192021227771514131211109876543ӧਙ฿ඔ21Ќག฿ඔ0•••1234567891011121314151617181920212212
ښಿॊᇜǖ෭ႊࡼAKፇࢿါਬ൲ᇔ؊֥רֆ=(2XϨ٠ᇛ௹)Xರཧਈ-֒భ९թ-ᄝרֆඪૼ:֒భ९թ=ࠊࡏഈ९թ+ҝ९९թ;νಆ९թ༢ඔູ2;֒ෂࠊᇛ௹бϨ٠ᇛ௹Ӊൈ, ၛෂࠊᇛ௹࠹ෘھোᇔ؊Ϩ٠ᇛ௹൞4฿.Page 25Page25Consulting & Information Technology Co., Ltd৪ᇕᑗॊᇜ“ཬඣ“ཬඣ“ཬඣ“ཬඣྒ”JYK-ྒ”JYK-ྒ”JYK-ྒ”JYK-319316315312“ཬࣁ“ཬࣁ“ཬඣ“ཬඣྒ”JYK-ྒ”JYK-ྒ”JYK-ྒ”JYK-311310306305ु֞ಌࠊ,ܓᆀ֥ۋत൞હ?Page 26Page26Consulting & Information Technology Co., Ltd13
ૡଦپ႔֥ࠊࡏ९թ߶ࠗؿܓᆀ֥ܓઙრຬPage 27Page27Consulting & Information Technology Co., Ltd14
ĞࢢดಯገႤ•ᓐሾğPage 1Page1Consulting & Information Technology Co., Ltdల߈ดྏြༀۀXᇹཧ֥קၬ•ᇹཧა՜ཧ֥љ•ӈႨᇹཧ۽ऎࢺകܓᆀٳ༅X఼߄ᇿၩ৯X࢝ტૌ֥ཨٮᆀPage 2Page2Consulting & Information Technology Co., Ltd1
ᓐሾࢾፃᄝਬ൲ᇔ؊ᇏႨႿބཨٮᆀ๙֥ྙൔa۽ऎބ൭؍bPage 3Page3Consulting & Information Technology Co., LtdᓐሾᎧ࠳ሾࡼތፊᇹཧ՜ཧᇹཧ՜ཧ5ؓའ5ؓའܓઙᆀࣜႏᆀaᆳྛᆀaܓઙᆀ5০ၭ5০ၭ҂ิ܂۳ܓઙᆀջ۳ܓઙᆀऎุ০ၭ܋ׄऎุ০ၭ႕ཙܓઙᆀ֥ܓઙྛູPage 4Page4Consulting & Information Technology Co., Ltd2
ᓐሾተါႯБDM࿆Ԯ۽ऎX࿆ԮֆᅦX࿆ԮݚБა֧དࠊࡏ۽ऎXᇶࠊࡏڣᇹ۽ऎ•Ӂѓ്•Shelf Talker•Shelf WingsX՜ཧӧਙڣᇹ۽ऎ•৫ϱa৫இဢᇹཧದჴPage 5Page5Consulting & Information Technology Co., LtdᎆۨerDict Mail /FlyerDMটሱਬ൲അPage 6Page6Consulting & Information Technology Co., Ltd3
ኝࠅኝࠅᐽPage 7Page7Consulting & Information Technology Co., LtdૡଦᓍૡଦॺᓐޘອܪဤPage 8Page8Consulting & Information Technology Co., Ltd4
ૡଦᓍૡଦॺᓐehSat-fleklrPage 9Page9Consulting & Information Technology Co., LtdૡଦᓍૡଦॺᓐehS-flWingsPage 10Page10Consulting & Information Technology Co., Ltd5
ૡଦ࠳ሾॺᓐPage 11Page11Consulting & Information Technology Co., Ltdૡଦ࠳ሾॺᓐPage 12Page12Consulting & Information Technology Co., Ltd6
ᓐሾཽᏋPage 13Page13Consulting & Information Technology Co., Ltdᒇᎆਓসॊᇜཨٮᆀ҂؎ӮඃđDMӮູ၂۱ۚؿᅚ֥ཨٮᆀ๙౻֡đؓཧ൲֥ᆞ૫႕ཙᄀটᄀնĠᆞಒಪ്DMXDM LeafletđPamphletđFlyerđCouponXDM Ģؐđ؊ࡏđ“ܼۡഅ”ѓ്đཨٮᆀ֥ܓઙౢֆXؓбğ•ഈDMطીႵห൹ӧਙ•Ⴕห൹ӧਙطીႵഈDM•ഈDMൈႵห൹ӧਙPage 14Page14Consulting & Information Technology Co., Ltd7
ښಿǖଢ଼ଥᎧჅࡒࡼሾ፬ሰࢆࡎ++ࢆࡎࢆࡎࠊࡏຓӧਙ++++++/ࠊࡏຓӧਙࠊࡏຓӧਙᅚൕ/ࢺകᅚൕ/ࢺക++++++++၂Ϯࠊࡏ၂Ϯࠊࡏ၂Ϯࠊࡏ၂Ϯࠊࡏ၂Ϯࠊࡏܿ۬00685100236411228251இ009950100142199135240ো00800100180123113140ࠊࡏຓӧਙ-؊ӧਙ/൬ၿӧਙ/ఃࠊࡏຓӧਙᅚൕაࢺകX1. ֨ᄝᆰႯ൭Ҩᇏ;X2. ႵଽݚБࠇ࿆ԮϰࢺകPage 15Page15Consulting & Information Technology Co., LtdᒇᎆਓসॊᇜೂޅܙDM֥ႵིྟĤહဢ֥SKUႋھഈDMĤXShare of DM vs. XཧਈࢠնCompetitorX՜ཧčࡎ۬Ďૹۋ؇ۚXDM֥ೆӁԛбX০ࢲܒކຶಡDMૌߎିቓહĤહൈࡗഈDMĤXShare of DM vs. X՜ཧषCompetitorXྍഈ൧XDM֥ೆӁԛбPage 16Page16Consulting & Information Technology Co., Ltd8
৪ᇕᑗॊᇜ఼߄ᇿၩ৯෮֤০ၭ>෮ܓઙഅPage 17Page17Consulting & Information Technology Co., Ltd༓છᓖፀೆPage 18Page18Consulting & Information Technology Co., Ltd9
ᎊᇻNDFJMBCBBDACSDTPGMGOD SFRPTFJXWQKGMOMPWZTHPGLJYKPage 19Page19Consulting & Information Technology Co., LtdᎌሢࡼᓖፀೆᎧፂೆܓઙᆀ๙ӈᄝ؋ൈࡗଽđᆺି࠺ᇾ5—7۱ྐ༏Ġཨٮᆀ๙ӈ๔ᄝૄ۱ྐ༏֥ൈࡗഈᆺႵ૰bೂޅಞܓઙᆀᄝഈຣ۱ྐ༏ׄᇏđXٳяԛૌ֥ӁđႵଧུՏ֥ࠗေĤXᄝᆃུေ֒ᇏđଧུ൞ቋᇗေ֥Ĥ CBB DAC P GM GOD MOM……Page 20Page20Consulting & Information Technology Co., Ltd10
ފTELLPage 21Page21Consulting & Information Technology Co., LtdTELLPage 22Page22Consulting & Information Technology Co., Ltd11
ފPage 23Page23Consulting & Information Technology Co., LtdފPage 24Page24Consulting & Information Technology Co., Ltd12
ފ֒ྙሑФڿэ֥ൈީđᆺႵ9%֥ཨٮᆀିяಪԛ“ग़”֥இb֒LOGOીႵ֥ൈީđஇಪᆩ؇ᆺ༯ࢆਔ2%bPage 25Page25Consulting & Information Technology Co., Ltd༓છᓖፀೆॖ൪߄֥ྙ఼߄ᇿၩ৯၂৵఼ܺਛ֥ґ֥ྙሑPage 26Page26Consulting & Information Technology Co., Ltd13
ྙੜ༓છᓖፀೆ•భ၁છࡼᅄተ๙ݖॖ൪߄֥ྙbோбე۷Ⴕඪڛ৯đ۷ၞ་ႄཨٮᆀ֥ᇿၩ৯Ġ০Ⴈᇶஇ֥؊ࡏӧਙđটսูھো֥໓ሳྟิൕٚൔĠॖ൪߄֥ྙ఼߄ᇿၩ৯၂৵఼ܺਛ֥ґ֥ྙሑPage 27Page27Consulting & Information Technology Co., Ltdྙੜ༓છᓖፀೆ•భ၁છࡼᅄተPage 28Page28Consulting & Information Technology Co., Ltd14
ྙੜ༓છᓖፀೆ•༓ೲࡼྻݨ๙ݖ఼ਛ֥ґbᆜุ߃၂֥၂ॶđႵᄯ൝֥ۿིđѩၞᄝܓઙᆀଷݚᇏ༯ധख़֥ႆའĠ҂༢֥ԼᆰॶčVertical ॖ൪߄֥Color BlockĎđ۷ၞ་ႄܓઙᆀ֥ྙᇿၩ৯b఼߄ᇿၩ৯၂৵఼ܺਛ֥ґ֥ྙሑPage 29Page29Consulting & Information Technology Co., Ltd୴ᎹࡴᆸඣࡼሿॅᑗPage 30Page30Consulting & Information Technology Co., Ltd15
୴Ꮉࡴᆸඣࡼሿॅᑗܓઙᆀ֥ྛູॖၛٳࢳӮඹ۱҄ᇧğXႄఏᇿၩčAttentionĎXӁളྖ౿čInterestĎXҕაčInvolvementĎXܓઙčPurchaseĎᄝܓઙᆀ֥ܓઙྛູᇏđ႕ཙѩႄ֝ཨٮᆀğXSimple listXHolistic recallXEmotional Page 31Page31Consulting & Information Technology Co., LtdEmotionalE——nd Benefitႏᄯ၂۱౦ܓٲຶđડቀؓܓઙᆀ֥౦ۋුĠ౦ܓٲຶ֥ႏᄯđॖၛҐ౼৳ކ՜ཧ֥ٚൔbPage 32Page32Consulting & Information Technology Co., Ltd16
৪൰ᑗॊᇜ•ቃஉၛઙༀູᇶཌ҂ઙહđᄜઙહ఼߄ᇿၩ৯ཧ൲৵ջ҂৵֥ܺՏࠗေ•ն֥aӎཧ֥ো•ሇэ•ॖ൪߄֥ྙࡨഒॉ੮ൈࡗջཬ֥a҂ӎཧ֥োĠ•၂৵֥ܺྙሑ•ࠊࡏ֥ሇߐ•ิൕྟ৵ջđջ•҂ྙሑ֥ࠊࡏཧਈ֥حຓᄹӉ•఼ਛ֥ґᆷ֝ބ࢝ტྟྐ༏“ᇶ൪ཌ”ა“Ⴥܻ”ᇶஇ ھো•pleiSm tisl•Լᆰॶ•ѓᆽྟஇ֥ᇗေ•toilci sHrecallྟ•otniaomEl•கϥ٢ӎཧ֥ো•ॖॉ੮க໊֥ᇂPage 33Page33Consulting & Information Technology Co., Ltd17
ࢢด࠳ሾಯPage 1Page1Consulting & Information Technology Co., Ltdల߈ดྏြༀۀX՜ཧ֥קၬ՜ཧࠃٚൔٳ༅՜ཧᆳྛܵX՜ཧ௹ࡗ֥ӁܵX՜ཧဢ\ᄼބᇹཧܵXଽҰPage 2Page2Consulting & Information Technology Co., Ltd1
ဠඐဵ࠳ሾAdvertisingܼۡPoint of Sales/PremiumsPromotionཧ൲ׄᇹཧ۽ऎ՜ཧࠃஇሧӁPackagePR /SponsorshipЇል܄ܱĔᄡᇹProductĔPricingӁ קࡎPage 3Page3Consulting & Information Technology Co., Ltd࠳ሾࡼᔫ՜ཧ൞இ֥ܵഥളӁഅཧ൲ᄹӉაٮႨ॥ᇅଽࠎЧေิശӁஇሧӁཨٮᆀഅஇሧӁਬ൲അ൧ӆᆷѓਬ൲അཧਈაર০حᄹӉਬ൲അPage 4Page4Consulting & Information Technology Co., Ltd2
࠳ሾࣅऱါ՜ཧົቆކࡼ۳Ⴭܓઙᆀ֥ࠃؓའ০ၭԮ־ݖಀ෮ࢤ൳০ၭ֥ܓઙᆀླေ֥൭؍bᆳྛٚൔࣜႏᆀᆳྛᆀཨٮᆀઙӁᄼӁઙӁᄼᄼઙӁᄼڛༀႪ߲ྙൔ۳Ⴭܓઙᆀ֥০ၭđႺػPage 5Page5Consulting & Information Technology Co., Ltd࠳ሾࣅऱါ՜ཧົቆކࠃؓའᆳྛٚൔႪ߲ྙൔPage 6Page6Consulting & Information Technology Co., Ltd3ದჴ֝ܓӁቆކЇል՜ཧ৳ކ՜ཧ
࠳ሾᒊቲಯ•࠳ሾޘອಯ՜ཧӁܵЌᆣ”՜ཧ௹ࡗ҂؎ࠊ”X՜ཧ൮ᅦרֆX՜ཧӻ࿃רֆห൹ӧਙXଽ९թࡓ॥רࠊᇛ௹གྷႵ९թ՜ཧ௹ࡗ҂؎ࠊყ࠹ཧਈఓᄎਈႪ߲ቆކPage 7Page7Consulting & Information Technology Co., Ltd࠳ሾࢿ࣐ਈ۳ԛࡹၰרֆඔਈđႭః൞՜ཧࠃ“ֻ၂ᅦרֆ”X“࣐ਈაކቔ֥Ґܓჴ֥۽ቔུ”۵ሶָ֞ğX՜ཧӁၘࣜ༯ਔרֆਔčҐܓࠇĎX՜ཧӁרֆඔਈડቀᆞӈࠊࡏӧਙĐᇶีӧਙඔਈX՜ཧӁၘࣜᄎෂ֞۲đѩϥഈਔࠊࡏĐؐӧਙXؐӧਙϥ٢ᄝਔૌေ໊֥ᇂPage 8Page8Consulting & Information Technology Co., Ltd4
࠳ሾࣅᒊቲಯ•ዹອࢀಯ՜ཧဢaᄼބᇹཧ֥ሙС۽ቔXဢaᄼބᇹཧ֥ሙСაᄎෂൈࡗބ࠹߃X՜ཧᄼބᇹཧ֥གྷӆ॥ᇅ՜ཧࠃ֥གྷӆ॥ᇅPage 9Page9Consulting & Information Technology Co., Ltd5
ඡࢢଶއPage 1Page1Consulting & Information Technology Co., LtdࢢดገႤࡼށࠨಯࢢ࣪՜ཧดሿᇹཧॅಯᑗ९թገ৪ࡎ۬Ⴄ൰ࡼ፬ӧਙᒮሰ໊ᇂገ߈ቶࣞٳཧPage 2Page2Consulting & Information Technology Co., Ltd1
ඡࢢଶއ4.ࡎ۬1.ٳཧଽ֥ٳཧ൞ڎղ֞ٳཧࡎ۬ѯѓሙࡎҵྍ൞ڎಆ҆൞՜ཧေࡎ۬ѓ്č՜ཧࡎ۬aࡎద၂၂ؓႋĎ֥SKU5.९թ2.໊ᇂቋཬ९թေᇶࠊࡏӧਙҰࠊਭč༷؇ܵĎ؟ׄӧਙFIFOč༵ࣉ༵ԛĎ՜ཧӧਙׄౢࢱ؇3.ӧਙ6.ᇹཧ൞ڎژކӧਙѓሙPOPčܼۡᇹཧĎஆ૫ᅝႵбӧਙᇹཧದჴ൞ڎղ֞ѓሙҰࣩᆚؓ൭aҰোaҰᆜ۱അႵଧུᇹཧPage 3Page3Consulting & Information Technology Co., Ltd࠳ሾ•ࢢดገႤଶއ-൞ڎ࠹߃֥՜ཧࠃᄝଢѓഅೂ௹ष?.0 eY s rOoN-൞ڎᆞಒ֥SKUᄝࣉྛھ՜ཧࠃ ٳཧ-൞ڎಆ҆ႋھҕა֥SKUᄝҕაھ՜ཧࠃ-൞ڎթᄝྍٳཧ܋թ֥གྷའ-൞ڎᄝყ௹ֹ֥ׄࣉྛ՜ཧӧਙ ໊ᇂ-൞ڎႵᇶࠊࡏӧਙބࠊࡏຓӧਙ(ؐ֩)-൞ڎοᅶ܄ඳࡹၰ֥ӧਙѓሙࠇٚمࣉྛ՜ཧӧਙ ӧਙčຓ֥࿆Ԯӧਙaଽ֥ؐa؊ࡏӧਙaଽ֥োࠊࡏӧਙĎ-՜ཧӁ֥ࡎ۬൞ڎᄝॖࢤ൳֥ࡎ۬ѯٓຶᆭଽ-൞ڎႮႿؓཬЇል֥՜ཧ֝ᇁࡎ۬ะ؇֚ܫ ࡎ۬-՜ཧࡎ۬ѓ്൞ڎᆞಒđൈٳљթᄝ՜ཧࡎ۬ބᆞӈࡎ۬?Page 4Page4Consulting & Information Technology Co., Ltd2
࠳ሾ•ࢢดገႤଶއ-ᄝࠃषൈ:൞ڎႵቀܔ՜ཧഅ९թ ९թ-ᄝࠃࠧࡼࢲඏൈ: ൞ڎࠧࡼԛགྷݖഺ९թĠିڎ๙ݖטᆜӧਙٚمၛࡨഒ९թ-ଽ൞ڎႵсေ֥࿆ԮሧਘčDMa৫ϰ\ݚБaࠊࡏ์Ď ᇹཧ-՜ཧದჴ൞ڎᄝەĠ൞ڎсေ-՜ཧದჴؓࠃ֥ࢳĠཟܤग़ࢳࠃ֥ٚمაଽಸ-ᆳྛٚൔ൞ڎሙಒႵིĠ൞ڎթᄝܵൿޭĠ൞ڎթᄝশٮ໙ี-Ⴊ߲ྙൔ൞ڎФᆞಒ֥Ԯղ ՜ཧ-՜ཧࣉᅚაཧਈ֥э-՜ཧٮႨ֥ނෘაࡓ॥-ࣩᆚ൞ڎႵّࠌ՜ཧࠃPage 5Page5Consulting & Information Technology Co., Ltdᓖፀǖ҂ླေοᅶඨुᇗׄᄝႿοᅶఃᇏ֥આࠠࣉྛြༀ߭ܤაනॉPage 6Page6Consulting & Information Technology Co., Ltd3
ഃ၉ঙಯPage 1Page1Consulting & Information Technology Co., Ltdల߈ౖଦഡקڭۂ࠹߃ज़ӱۀඍग़ຩ֥ॺ؇ބധཧ൲౻֡ࢲܒۀඍ؇ĠՖၛਙ୪ြࢃఏĠਬ൲ڭۂ࠹߃ࠎЧੀਬ൲ܵݖӱބᆷѓॿӱĠࡏࣉྛᇔ؊ڭۂࠎЧϨ٠҄ᇧਔࢳग़ࠎЧྐ༏ਬ൲ग़ٳোग़ࠎЧྐ༏ਬ൲ڭۂטҰPage 2Page2Consulting & Information Technology Co., Ltd1
ሾ၉དྷࡸஉ৩গၤཧ൲౻֡ࢲܒԮ౻֡აགྷս౻֥֡ؿᅚ൝ਬ൲ᇔ؊ڭۂ֥ᇗׄPage 3Page3Consulting & Information Technology Co., Ltdሾ၉དྷࡸஉ৩গၤ•ሾ၉དྷࡸஉ৩ളӁഅੀ๙౻֡ਬ൲౻֡٤ᆰ܂ᆰ܂ࣜཧഅϤࠊഅؿഅؽࠩࣜཧഅնሸކӑ൧ӑࠩ൧ӆҝԥ߶ჴᇅഅؽࠩؿഅህြ৵෭ь০ਬൊᄖ ൖ؟ܓઙᆀႨᆀPage 4Page4Consulting & Information Technology Co., Ltd2
ࠅᄻདྷࡸᎧሚࡔདྷࡸࡼखᐱཋဴԮ౻֡ᄝଖᇕӱ؇ഈಯᅝधն؟ඔؿഅᅝбᇯ҄෪ࡨđԮ౻֡ြༀᄹӉб২҂؎༯ࢆ.གྷս౻֡ᄝ۲ࠩӬ൧đնሸކ൧ӆބ৵෭ӑ൧֥ඔਈෙಖཌྷؓࢠഒđཧਈᅝб҂؎ᄹࡆ.୍࣍ࠫđӑࠩ൧ӆaնሸކӑ൧aҝԥ߶ჴᇅഅa৵෭ь০֩ࠫᇕြંᄝ௫ඔਈߎ൞ཧ൲حٚ૫Ⴕӑӈ֥ܿؿᅚ؇Page 5Page5Consulting & Information Technology Co., Ltdഃ၉ᒫ࣡ঙࡼᒮ࢛ؓႿࡰஇটඪđଢభ౻֥֡ᇗׄ൞གྷսਬ൲౻֡Ġᄝਬ൲ڭۂܵज़ӱᇏđࡼᇗׄࢃࢳᆌؓགྷսਬ൲౻֥֡ਬ൲ڭۂĠPage 6Page6Consulting & Information Technology Co., Ltd3
ྙੜᔪǛಞૌՖᇕโඪఏllPage 7Page7Consulting & Information Technology Co., Ltd࠭ጲྻࡼแጓPage 8Page8Consulting & Information Technology Co., Ltd4
ጲྻแࡼ৺ူၛਙ୪ြؿᅚ֥ၛਙದ१ૡ؇ޓۚđղૄٚ܄࣍300ದbݓሹ૫ࠒ45%൞೬đਸ਼၂϶҂൞ۚࣼ൞೦ਟb۶ֹᆺᅝݓ20%đఃᇏ၂϶сྶࣜݖܹۃҌି۶ᇕbඣሧჷࠞఃكđ൞ൗࢸഈದनᅝႵඣሧჷቋഒ֥ݓࡅᆭ၂bPage 9Page9Consulting & Information Technology Co., Ltdጲྻࡼแጓໜ૭ၛਙ୪ြؿᅚ֥Ӯࠛ࣍10؟୍টđ୪ြሹӁᆴ୍ᄹӉੱᇔЌӻᄝ15%ၛഈၛᅝሹದ१҂֞3%֥୪܂۳ಆݓ୪ਟӁđൈߎնਈԛ१୪ြԛ१حᄝݖಀ50୍يਔ12Пᆭ؟đఃᇏնਈཧສᇝđФӫᆭູoᇝ֥ԝٜpbPage 10Page10Consulting & Information Technology Co., Ltd5
ጲྻแጓໜ૭ࡼ۳ઁ۷ࡆކ֥࿊ᄴቔٳᇿᇗྐ༏֥ෆࠢaԮѬބّঌđၛ০Ⴟࡼቋྍ֥॓ӮݔაඌؿૼᄎႨ֞୪ြᇏটĠ๙ݖ৳ຩਔࢳݓ࠽ླđൈࡼݓଽሑঃཟݓ࠽൧ӆؿ҃đ܂ླࣅૡ༻ࢤb۷؟֥۶ֹĤӮۿڿᄯ೬đ۶ֹ૫ࠒႮ৫ݓᆭԚ֥Ėĕຣ܄౧ᄹࡆ֞ęęຣ܄౧đܹۃ૫ࠒՖĘຣ܄౧ঔն֞ėěຣ܄౧b۷؟֥ඣĤԷᄯਔൗࢸਵ༵֥ࢫඣܹ֯ඌđॖၛؓ҂ቔ֥οླ܂ඣđඣሧჷ֥০Ⴈིੱቋն߄b০ႨՈԩඣđࣜݖԩ֥ᆃᇕඣॖิۚവ྾ุ֥ᇉބቔ֥Ӂਈb۷֥ۚଙӁĤ॓࿐aࣚಒֹႨ۲ᇕ୪ူa߄٧đ֤ં൞Ⴈਈߎ൞бቋ֞ቋႪbႨ࠹ෘࠏ༢ሱᆷ֝ീ٧aീူ֥ൈࡓҩႵܱ֥ߌၹđ۴ऌߌ֥э߄ቓԛཌྷႋ֥טᆜbPage 11Page11Consulting & Information Technology Co., Ltd࠰हቯแጓvs. ற্ᇼᔫቯแጓPage 12Page12Consulting & Information Technology Co., Ltd6
ጲྻแጓࡼာ۷؟֥۶ֹ۷֥ۚଙӁ Sell MoreSell To Moreછ֤۷؟۷؟֥છFind MoreSell In MoreMore SKUMore Ticketᅧ۷؟֥છೆ۷؟֥۷؟֥ֆ۷؟֥ֆཧਈਬ൲ڭۂܵଽေܵPage 13Page13Consulting & Information Technology Co., Ltdഃ၉ঙಯĞ೫ஊ۾ఱઓቧᇦğPage 14Page14Consulting & Information Technology Co., Ltd7
۾ހ၂࿊ᄴีඪૼğၛ༯ีଢ࠻ॖֆ࿊đ္ॖگ࿊bҩ൫1ğغઑඋႿၛ༯ଧᇕြྙൔĤ´A. Aো´B. ܓܼӆ´C. ӑࠩ൧ӆ´D. KA´E. ၛഈ҂ᆞಒ´F. ၛഈᆞಒPage 15Page15Consulting & Information Technology Co., Ltd۾ހ၂ҩ൫2ğӑ൧උႿၛ༯ଧᇕĤ´A. གྷսਬ൲౻֡´B. Ԯ౻֡´C. KA´D. ၛഈ҂ᆞಒPage 16Page16Consulting & Information Technology Co., Ltd8
۾ހ၂ҩ൫3ğޡӑ൧൞AӬ൧གྷսਬ൲౻֡ᇏ၂ࡅਬ൲അđᄝ൧ଽႵ20ࡅđᄝࢍཅႵ4ࡅࡆૐbᄝซྍӁછೆൈđᄝ൧ଽ֥20ࡅေބሹซđطࢍཅ֥4ࡅࡆૐླေބૄࡅֆซb౨໙ğޡӑ൧Ⴕࠫ۱ҐܓׄĤ´A. 1۱´B. 2۱´C. 5۱´D. 24۱´E. 20۱Page 17Page17Consulting & Information Technology Co., Ltd۾ఱઓቧᇦਬ൲ग़ٳোࠎЧग़ྐ༏ğਬ൲അaҐܓׄaਬ൲ڭۂטҰPage 18Page18Consulting & Information Technology Co., Ltd9
۾গศ ਬ൲അčeRliatreĎҐܓׄæčBPĎҐܓׄçčBPĎæčSoetrĎæčStoreĎçčStoreĎçčSoetrĎnčSoetrĎnčStoreĎܿଆ෮උြҝԥ߶ჴAোϤࠊഅь০BোնሸކӑህછCো൧ӑࠩ൧ӆPage 19Page19Consulting & Information Technology Co., Ltdഃ၉ఱઓॊಢग़ٳো֥ܱॉ੮ၹᆌؓਬ൲അֹთॴ؇čGeographic)સၞ่ࡱčTrade Term)ؿᅚమ৯čPotential)ᆌؓཧ൲حčRevenue)ြčRetail Type)Page 20Page20Consulting & Information Technology Co., Ltd10
೫ஊ۾ఱઓቧᇦ•ഃ၉ᅧਬ൲അ֥ࠎЧྐ༏ग़ࠎԤྐ༏čग़ӫaग़սaग़োaሹֹ҆ᆶaग़սіĎ෮༪BPĠݤۂြĠᇶေ৳༢ದྐ༏ğٳোਙԛҐܓ৳༢ದࠣః৳༢ٚൔđٳ൙ཛਙԛ۲ڵᄳದࠣః৳༢ٚൔაਬ൲അ֥ࠎЧြༀଽಸളၩ࠹߃ა߭ܤસၞކซPage 21Page21Consulting & Information Technology Co., Ltd೫ஊ۾ఱઓቧᇦ•ݧ৪࢛ቧᇦᅧҐܓ֥ׄࠎЧྐ༏ࠎԤྐ༏Ґܓྐ༏ҍༀྐ༏ੀྐ༏აҐܓ֥ׄࠎЧြༀଽಸרࠊა൬ॻෂaಒקસၞ่ࡱྍછೆa՜ཧછೆPage 22Page22Consulting & Information Technology Co., Ltd11
ඡࢢቧᇦᅧ֥ࠎЧྐ༏ ࠎԤྐ༏ੀྐ༏აҐܓ֥ׄࠎЧြༀଽಸଽіགྷa՜ཧࠃܼPage 23Page23Consulting & Information Technology Co., Ltdഃ၉ঙࢯއਔࢳग़ࠎЧྐ༏ުđᄝഡקਬ൲ڭۂ࠹߃భđૌсྶࣉྛڭۂ௴Ұbၧॖၛ๙ݖWera༢đਔࢳڭۂӬ൧֥ࠎЧྐ༏ğሹඔĠၘڭۂඔĠഉໃڭۂඔĠਬ൲ڭۂטҰđؓਬ൲ڭۂთၘڭۂ౦ঃ֥ᅧ॥đ൞ഡקਬ൲ڭۂ࠹߃֥ࠎԤbPage 24Page24Consulting & Information Technology Co., Ltd12
ഃ၉ঙಯĞࢾঙଐચğPage 25Page25Consulting & Information Technology Co., LtdఱઓᆀࡼࣞᎧࣞڭۂ֥ॺ؇ڭۂ֥თđڭۂ֞ଧᇕো֥Ġڭۂ֥ധ؇ڭۂ֥ധ؇๙ݖٳཧ֥ሑঃބૄᇕӁ֥ཧਈđ؎ڭۂ֥ധ؇•ٳཧğછೆྍ֥োaKS UĠ؎ڭۂ֥ധ؇ğ•ֆӁԛğૄ၂োછֹ۷؟Ġೂޅછೆྍ֥SKUೂޅิۚଽіགྷđ֤ૄᇕোછֹ۷؟ڭۂ֥ॺ؇ᄹࡆ۲োඔ֥ग़ඔؓႿࡰஇটඪđਬ൲ڭۂ֥ᇗׄᄝႿิۚڭۂ֥ֆӁPage 26Page26Consulting & Information Technology Co., Ltd13
ഃ၉ঙଐચࡼ۾ഗ߈Page 27Page27Consulting & Information Technology Co., Ltdഃ၉ঙଐચࡼ۾ഗ߈҄ᇧæğૼಒཧਈଢѓ҄ᇧçğཧਈଢѓҷࢳa)οჰႵڭۂ౦ঃaֆӁԛaሱಖᄹӉඣܙҩཧਈ;b)ؓбཧਈଢѓಒקPAGĠ҄ᇧèğGAPٳ༅ࠣڭۂҦa)PAGٳ༅b)ಒקڭۂҦ҄ᇧéğಒקڭۂ࠹߃a)ಒקϨ٠ඔਈb)ಒק۲োϨ٠ੱ)cಒקϨ٠ൈࡗࠣϨ٠ਫ਼ཌd)ྐ༏߄ܵ۽ऎPage 28Page28Consulting & Information Technology Co., Ltd14
ݛᒾƗǖීཀྵሾܪૼಒ܄ඳଢѓvs. ֹ֒ଢѓֹ֒ཧਈଢѓvs.ಀ୍ཧਈଢѓĠֹ֒۲౻֡ཧਈଢѓvs. ಀ୍ֹ֒۲౻֡ཧਈĠvs.ಀ୍֥ཧਈᄹږĠૼಒᄝགྷսਬ൲౻֥֡ཧਈଢѓ҄ᇧæğૼಒཧਈଢѓ҄ᇧçğཧਈଢѓҷࢳ҄ᇧèğGAPٳ༅ࠣڭۂҦ҄ᇧéğಒקڭۂ࠹߃Page 29Page29Consulting & Information Technology Co., LtdݛᒾƘǖሾܪގஊοགྷႵڭۂ౦ঃaֆӁԛaሱಖᄹӉੱܙཧਈĠVs.ಀ୍ڭۂ౦ঃĠvs. ಀ୍AaBaCোڭۂඔଢĠvs. ಀ୍AaBaCোཧਈᅝбĠVs.ಀ୍ֆӁԛĠVs. AaBaCোֆሱಖཧਈᄹږĠܙҩཧਈଢѓvs.܄ඳ࠻קཧਈଢѓ҄ᇧæğૼಒཧਈଢѓ๙ݖܙҩ֥ཧਈᆴބଢѓཧਈࣉྛؓбĠGAPཧਈᆴĠ҄ᇧçğཧਈଢѓҷࢳ҄ᇧèğGAPٳ༅ࠣڭۂҦ҄ᇧéğಒקڭۂ࠹߃Page 30Page30Consulting & Information Technology Co., Ltd15
ښಿॊሱՖטӬ൧֥۱ᇶေ౻֡čKAaᇏཬӑaਁᄖĎটुđཐડჳ֥ڭۂіགྷ֮Ⴟ൧ӆ֥नඣĠཐડჳඹݚਗ਼ਁᄖ౻֡१ڞᇏཬӑ൧౻֡,"౻֡ࣁའࣁڞਢ Page 31Page31Consulting & Information Technology Co., Ltdښಿॊሱᄝ࠹֥ᇏđཐડჳ֥ଽࠊࡏᅝбĊđ໊ंֻ໊đֻؽ໊֥ڞਢࣇҵ2%đჹჹۚႿਗ਼č%ĎbनࠊࡏӧਙӉ؇ᅝбࣁڞਢཐડჳਗ਼ࣁའඹݚ१ڞ؟৯Ӊ೬%%%%%%%%ێᇜ%%%%%%%%ކ٧%%%%%%%%ধᇜ%%%%%%%%Ќק%%%%%%%%%%%%%%%%ิശᇔ؊ڭۂඔਈ֥Ⴊ༵ಃۚႿิۚଽіགྷPage 32Page32Consulting & Information Technology Co., Ltd16
ݛᒾƙǖGAPॊᇜૺঙݽGAPٳ༅ٳ༅ิۚඔਈ֥ॖྛྟĠؓႿ܄ඳটඪđ๙ӈ౦ঃေ࣐ਈ؟ֹڭۂ۲োྍᄹ֥Ġٳ༅ิۚֆӁԛ֥ॖྛྟĠ۴ऌଽေҰࣉྛଽࠏ߶ٳ༅ĠҕॉൌֹଽҰࢲݔࠣWera༢Ġ҄ᇧæğૼಒཧਈଢѓڭۂҦᇅקಒקളၩᄹӉ֥౺ေĠ҄ᇧçğཧਈଢѓҷࢳಒק҂ো֥ऎุཧਈଢѓĠ҄ᇧèğGAPٳ༅ࠣڭۂҦ҄ᇧéğಒקڭۂ࠹߃Page 33Page33Consulting & Information Technology Co., LtdݛᒾƚǖཀྵࢾঙଐચಒקླϨ٠۲োඔਈಒקླϨ٠۲ো֥Ϩ٠ੱಒקླϨ٠۲ো֥Ϩ٠ൈࡗࠣϨ٠ਫ਼ཌ҄ᇧæğૼಒཧਈଢѓྐ༏߄ܵ۽ऎ҄ᇧçğཧਈଢѓҷࢳሹڭۂіૄᄅRoutine Plan҄ᇧèğGAPٳ༅ࠣڭۂҦֹਬ൲അ֖ࠣσྐ༏҄ᇧéğಒקڭۂ࠹߃Page 34Page34Consulting & Information Technology Co., Ltd17
ཀྵࢾঙଐચ።ఠࡼፐႤॉ੮ਬ൲ٳোѓሙॉ੮હഅႋھڭۂႋڭۂഅඔਈॉ੮თଽᆜุഅඔਈ ႋڭۂඔਈჰᄵഈğૄᇛᇗگϨ٠ཌྷ֥അϨ٠ᇛ௹҂֥അোႵ҂֥Ϩ٠ᇛ௹ૄರॖϨ٠֥അඔਈླൌ࠽ҩෘૄರϨ٠അඔਈ҂֥അোૄರϨ٠അඔਈ҂Ⴕི۽ቔ฿ඔ҂Їওൌ࠽ڭۂބϨ٠അႵི۽ቔ฿ඔၛຓ֥ൈࡗđೂ߶ၰđ໓֖۽ቔൈࡗ֩ૄ۱თႵૼಒ֥ڭۂֹڭۂֹٳ༅ڭۂֹა၂Ϯֹ҂đЇওਔ෮Ⴕഅֹ໊֥ᇂ֥ૼಒѓ്ڭۂֹླק௹۷ྍPage 35Page35Consulting & Information Technology Co., Ltdཀྵࢾঙଐચljঙၫ࿊ᄴϨ٠ग़֥Ⴊ༵ಃग़ඔᅝбग़ཧਈᅝб15%65%Aো20%Bো20%Cো15%65%Page 36Page36Consulting & Information Technology Co., Ltd18
ཀྵࢾঙଐચljঙຫൈ҂֥അ֥Ϩ٠ੱ൞҂֥ᇅקഅϨ٠ੱ֥ٚمႵਆ۱:ࠎЧϨ٠ੱ֥ഡקᇗׄϨ٠טᆜٚمࠎЧϨ٠ੱ֥ഡקഅোϨ٠ੱAোഅ1 Ց /1 ᇛBোഅ1 Ց /2 ᇛCোഅ1 Ց /4 ᇛPage 37Page37Consulting & Information Technology Co., LtdڿषຫൈࡼࢯᑳऱजᇗׄϨ٠טᆜਬ൲അ֥ଖུଽࠃᆰࢤ႕ཙؓႵܱ༢đೂğଽनࠊࡏࡥֆטᆜᇛ௹ਬ൲അन߭ॻᇛ௹ਬ൲അनଽࠃνஆᇛ௹đೂྍӁഈ൧a՜ཧࠃaଽӧਙ֩۴ऌਬ൲അ֥ᆃུࠃđсྶטᆜؓ҂അ֥Ϩ٠ੱPage 38Page38Consulting & Information Technology Co., Ltd19
ᓖፀཧ൲Ϩ٠Ցඔᄹࡆൈđཧ൲ح္ᄹࡆđᆰᇀଖ၂ׄđ߭Бࣼ߶ࡨbཧ൲حཧ൲Ϩ٠ՑඔPage 39Page39Consulting & Information Technology Co., LtdཀྵࢾঙଐચljڿषဟମૄರϨ٠അඔਈေॉ੮ၛ༯ၹğଽҰ෮ླൈࡗग़౦ܱ༢෮ླൈࡗြༀԩ෮ླൈࡗഅᆭࡗࢌ๙ൈࡗॖڭۂഅଽൈࡗčٳᇒĎࢌ๙ൈࡗčٳᇒĎഅোඔਈčၛֆোग़౦ܱြༀԩֆোϨ٠ൈࠁކϨ٠ൈϨ٠ൈࡗູଽҰ༢ࡗࡗ২ĎAোഅ10103030106۱അBোഅ51010201010۱അCোഅ555101020۱അPage 40Page40Consulting & Information Technology Co., Ltd20
ཀྵࢾঙଐચljڿषവሣೂޅഡ࠹Ϩ٠ਫ਼ཌĤčᅳԛ၂ᅦڭۂֹֹ֥đᄝֹഈࣉྛཌਫ਼ഡ࠹Ďֻ၂҄ğѓԛླϨ٠໊֥ᇂֻؽ҄ğѓԛԛؿֹׄčॖି൞܄ඳࠇ൞ଦࠊֹĎPage 41Page41Consulting & Information Technology Co., Ltdཀྵࢾঙଐચljڿषവሣֻ҄ğٳ༅თڭۂֹϜᆜุӬ൧߃ٳູ҂֥ڭۂთᇛᇛᇛ၂ᇛؽᇛඹֻඹ҄ğ࿊ᄴቋކ֥Ϩ٠ਫ਼ཌҕॉğॖοoႷ൭ჰᄵpࣉྛϨ٠Page 42Page42Consulting & Information Technology Co., Ltd21
ཀྵࢾവሣࡼᓖፀူሲ࣐ॖିֹࡨഒᄝൈࡗđᇅקႵི֥ਫ਼ཌ࠹߃ĠႵིੱཌਫ਼࠹߃֥൮ေჰᄵđх૧ࢌҭສটĠх૧ሼ߭ਫ਼Ġх૧ࢌҭສটх૧ሼ߭ਫ਼Page 43Page43Consulting & Information Technology Co., LtdᎌൈࡼവሣଐચႵིੱ֥ਫ਼ཌ࠹߃ೂ༯෮ൕğჵྙ࿈ྙPage 44Page44Consulting & Information Technology Co., Ltd22
ᎌൈࡼሣവଐચၛ၂۱ྒ௹টඪđႵིੱ֥ཌਫ਼࠹߃ॖၛ൞ᆃဢğྏჵྙᐇᒍွྙPage 45Page45Consulting & Information Technology Co., LtdPage 46Page46Consulting & Information Technology Co., Ltd23
ཧ൲սіᄅ۽ቔ࠹߃ྠğ___ ___ Ӭ൧:__ ___ ರ௹: ____୍____ᄅᇛ၂ᇛؽᇛᇛඹᇛᇛੂᇛರPage 47Page47Consulting & Information Technology Co., LtdඛᏜڿषଐચοᅶڭۂᇛ௹Ϝഅӫแೆૄᄅڭۂ࠹߃іđѩቓԛטᆜᇛ၂ᇛؽᇛᇛඹᇛᇛੂᇛರ31ླྀބࠝᆭ2ݽ؟3భ4ݚႆ5ӈౝ61భࣉႶބ؟ґιᛦᛦКڄᇁބڛಕູൌ߲၂ЧਃႶllllllllllllླྀބࠝᆭݽ؟భݚႆӈౝӈౝ7910112138భࣉႶބ؟ґιᛦᛦКڄᇁބڛಕູൌ߲၂ЧਃႶຓնࠃllࠊࡏטᆜllllllllll14ླྀބࠝᆭ16ݽ؟17భ18ݚႆ19ӈౝ2015భࣉႶބ؟ґιᛦᛦКڄᇁބڛಕູൌ߲၂ЧਃႶllllllll༯ᄅ՜ཧ࠹l߃lิࢌllླྀބࠝᆭݽ؟భݚႆӈౝ21232425262722భࣉႶބ؟ґιᛦᛦКڄᇁބڛಕູൌ߲၂ЧਃႶllllllllllllླྀބࠝᆭݽ؟1భ2ݚႆ3ӈౝ4282930భࣉႶބ؟ґιᛦᛦКڄᇁބڛಕູൌ߲၂ЧਃႶllllllllllllPage 48Page48ൌཌğϨ٠э۷ྴཌğϨ٠ᄹࡆ/߅Ϩ٠Consulting & Information Technology Co., Ltd24
ሾ၉ཽᏋᔫൢဣϜૄರڭۂ࠹߃ઋൌ֞ૄ໊ཧ൲ದჴđॉ੮ğૄದڵᄳ֥თૄದڵᄳ֥ऎุ֥അૄದ֥ڭۂᇛ௹ބ࠹߃ࡅᙛ܄ඳཧ൲սіഅোഅඔਈתݚᇨ฿ފ઼భࣉAোഅ25ૼૼૼबबBোഅӧ৫ૼ।ڃ।ڃӧ৫ૼລౢ92Cোഅ120ᅦޣᅦޣᅦޣລౢລౢPage 49Page49Consulting & Information Technology Co., Ltdഃ၉ঙಯĞቲᒫ࣡ঙğPage 50Page05Consulting & Information Technology Co., Ltd25
۾ڿषࡼᇋݛᒾֻ၂҄: ࠹߃აሙСֻ၂҄: ࠹߃აሙС: ֻؽ҄: ଽҰֻ҄: ြༀࢌੀֻ҄: ြༀࢌੀֻඹ҄: Ϩ٠۵ࣉֻඹ҄: Ϩ٠۵ࣉֻ҄: Ϩ٠ٳ༅ֻ҄: Ϩ٠ٳ༅Page 51Page15Consulting & Information Technology Co., LtdጙݛǖଐચᎧᓰ۸ཧਈ/߭ॻଽٳཧଢѓЧᄅ/Чᇛଢѓ߭ܤଽӁӧਙଢѓЧᄅ՜ཧ֩ഈՑϨ٠ᇏ၌֥໙ีഈՑϨ٠౦ঃ߭ܤഈՑϨ٠ᇏӵ୶֥൙౦ഈՑϨ٠ުؿགྷ֥ࠏ߶৳༢ਬ൲അཌྷܱದჴಒಪൈࡗಒקЧರϨ٠ྛӱ৳༢܄ඳఃದჴ(ೂླေ)ਬ൲അྐ༏ົіЧರϨ٠ሧਘሙСૄರϨ٠࠹߃ބਫ਼ཌૄರϨ٠БۡPage 52Page25Consulting & Information Technology Co., Ltd26
औݛǖࢢดଶއࣩᆚؓ൭౦ঃ/ࠃଽᆜุܴҳ۲োห൹ӧਙބग़ੀਈ౦ঃ۲োնࠃၛࠣཨٮᆀّ႘Page 53Page35Consulting & Information Technology Co., LtdࢢดಯገႤؓ՜ཧଽཨܵٮᇹཧᆀ९թေܓࡎ۬ઙ֥႕ӧਙᇗཙေ໊ᇂӱྟ؇ٳཧPage 54Page45Consulting & Information Technology Co., Ltd27
औݛǖࢢดଶއٳཧѓሙğٳཧགྷሑ൞ڎડቀ܄ඳٳཧѓሙĤކൡ֥ٳཧᄝކൡ֥ᇏĤӁٳཧҰྍӁğ܄ඳԛ֥ྍٳཧ൞ڎӧਙᄝࠊࡎഈĤӧਙ໊ᇂҰ՜ཧӁğ՜ཧܿ۬൞ڎԛགྷᄝࠊࡏഈĤ൞ڎᄝᆌؓᆞಒ֥അࣉྛ՜ཧĤӧਙѓሙҰࣩᆚؓ൭ğࣩᆚؓ൭ᅝোܿ۬ሹඔ֥б২ೂޅĤ൞ڎۚႿૌ֥б২Ĥਬ൲ࡎ۬ҰӁ९թҰᇹཧ۽ऎҰ՜ཧҰPage 55Page55Consulting & Information Technology Co., LtdऔݛǖࢢดଶއӁٳཧҰᇶࠊࡏӧਙ໊ᇂğ൞ڎᄝ႒ग़ੀٚཟĤӧਙ໊ᇂҰ՜ཧ؟ׄӧਙ໊ᇂğ൞ڎࢤ࣍োთĤ൞ڎᄝۚĤ൞ڎौ࣍ཌྷܱোӁĤӧਙѓሙҰਬ൲ࡎ۬ҰӁ९թҰᇹཧ۽ऎҰ՜ཧҰPage 56Page65Consulting & Information Technology Co., Ltd28
औݛǖࢢดଶއӁٳཧҰӧਙ໊ᇂҰѓሙӧਙčPlan-o-gramĎğ൞ڎژކ܄ඳӧਙѓሙҰေĤӧਙٚཟğ൞ڎބܓઙᆀ൪ཌ၍ٚཟԼᆰĤਬ൲ࡎ۬Ұӧਙᅝбğ܄ඳ֥ஆ૫ᅝб൞ڎնႿࣩᆚؓ൭֥ஆ૫ᅝбĤӁ९թҰᇹཧ۽ऎҰ՜ཧҰPage 57Page75Consulting & Information Technology Co., LtdऔݛǖࢢดଶއӁٳཧҰӧਙ໊ᇂҰӧਙѓሙҰቋ֮ཋࡎğ൞ڎႵࡎ֥۬ၳӈѯĤਬ൲ࡎ۬Ұࡎҵğ҂֖Ց֥Ӂ൞ڎЌӻᆞӈ֥ࡎҵĤაࣩ൞ڎЌӻކ֥ࡎҵĤӁ९թҰࡎ۬ѓ്ğ՜ཧࡎ۬൞ڎᆞಒĤѓదაӁ൞ڎ၂၂ؓႋĤᇹཧ۽ऎҰ՜ཧҰPage 58Page85Consulting & Information Technology Co., Ltd29
औݛǖࢢดଶއӁٳཧҰӧਙ໊ᇂҰӧਙѓሙҰਬ൲ࡎ۬Ұඔਈğ൞ڎژކ܄ඳؓֆ֥ቋཬ९թေĤӁ९թҰᇹཧ۽ऎҰ՜ཧҰPage 59Page95Consulting & Information Technology Co., LtdऔݛǖࢢดଶއӁٳཧҰӧਙ໊ᇂҰӧਙѓሙҰਬ൲ࡎ۬ҰӁ९թҰ101čܼۡڣᇹĎᇹཧದჴ൞ڎᄝەĤ൞ڎᆞಒԮղӁࠇ՜ཧྐ༏Ĥᇹཧ۽ऎҰҰࣩᆚؓ൭aЧোaఃোӁႵଧུᇹཧĤૌ൞ڎॖၛႨĤ՜ཧҰPage 60Page06Consulting & Information Technology Co., Ltd30
औݛǖࢢดଶއӁٳཧҰӧਙ໊ᇂҰھഅଽႵ࠹߃ᇏ֥՜ཧࠃĤٳཧğ൞҂൞ᆞಒ֥Ӂᄝ՜ཧĤӧਙѓሙҰ໊ᇂğ൞҂൞ᄝቋႪ໊֥ᇂഈࣉྛ՜ཧĤӧਙğ՜ཧ֥ӧਙ൞ڎژކѓሙĤਬ൲ࡎ۬Ұࡎ۬ğ՜ཧࡎ۬ڎᄝቋ֮ཋࡎٓຶଽĤ՜ཧ൞ڎ߶႕ཙӁࡎҵĤଽ൞ڎԛགྷ؟۱՜ཧࡎӁ९թҰ۬ѓ്Ĥૌ൞ڎ၂ᇁĤ९թğభ௹९թ൞҂൞ݖഒĤު௹९թ൞҂൞ᇹཧ۽ऎҰݖ؟Ĥᇹཧğ՜ཧ֥ྐ༏൞҂൞Фཨٮᆀਔࢳ՜ཧٚൔğ՜ཧ֥Ⴊ߲ྙൔ൞ڎФᆞಒ֥ᆳྛ՜ཧҰބԮෂbPage 61Page16Consulting & Information Technology Co., Ltdྯݛǖጓᇗୣഗଽൌ࠽౦ঃބٳཧѓሙ֥ҵएᅳ֞ࠏ߶ބؿགྷ໙ีྩרϨ٠࠹߃࠺ປϨ٠࠹߃ਬ൲അڵᄳದቋฮ֥໙ีਔࢳਬ൲അླਬ൲അؓཧਈ ,ર০֥֩ေਬ൲അ֥҂ડބුછೆྍӁ?ᅚൕ֥མمછೆ՜ཧ?છೆఃᇶၩ?ؓٳཧഅ֥ු࠺ᄠൈؓ܄ඳ֥ුمࢳथ֥໙ีఃᄠൈمࢳथ֥໙ีPage 62Page26Consulting & Information Technology Co., Ltd31
ጓᇗୣഗᒦࡼਈ࢛ਔࢳླЌӻౢ༉֥නਫ਼۴ऌग़֥ླটoࡧࢺകభ༵ᆜනਫ਼đࡼଽಸࣉྛ่߄֥ࡆ۽Ҋpބטᆜሱ࠭༯၂֥҄ᇿၩіղ֥ੀӎඪم;҂ေФग़֥࿘໙ބᇉၐູႨग़֥߅টᆣૼሱյ؎නਫ਼Ġ֥ܴ࠭ׄቓԛ௫ׇ;০Ⴈൕބޅॖ൪߄۽ቋݺՖඪԛট֥ऎ൞ग़֥০ၭ.Ϻᇹग़۷ࡆᆰֹܴਔࢳૌ֥མمބݖӱbPage 63Page36Consulting & Information Technology Co., Ltd႐ݛǖڿषৌઋൌაਬ൲അࢌੀ֥ࢲݔ•ିܔᄝགྷӆᆳྛ֥ྛྛ•ॖၛᄝ༯၂Ցᆳྛ֥ྛ൞ڎႵࣩᆚؓ൭ࠃᆴ֤Бࣩۡᆚؓ൭ࠃБۡೂݔႵ, แཿཌྷႋБۡ൞ڎႵ໙ีླေഈ֥ࠩࣜϺᇹ൞ڎႵ໙ีླေٳཧഅ֥Ϻᇹླေ֥ϺᇹೂݔႵ, ઔഈࣉྛཌྷႋ֥ࢌੀૄರϨ٠БۡປӮಆ҆࠺ਬ൲അרֆః࠺Page 64Page46Consulting & Information Technology Co., Ltd32
ᇋݛǖڿषॊᇜਬ൲അϨ٠ඔປӮ౦ঃٳཧଢѓປӮ౦ঃଽӧਙଢѓປӮ౦ঃൌ࠽౦ঃؓбଢѓࣂ฿ਬ൲അϨ٠ᇏ֥Ӯۿᆭԩࣂ฿ਬ൲അϨ٠֥҂Ӯۿᆭԩࣂ฿֥൬ࠆބࠏ߶֥ଧུ൬ࠆॖၛႋႨ֞ؓఃഅ֥Ϩ٠ᇏಀ֥ଧུ൬ࠆॖၛࢌੀ۳ః൙༯၂҄ᇶေ֥ࠏ߶൞હPage 65Page56Consulting & Information Technology Co., Ltd33