Do you ever heard of the "cost leadership"
?
It means Southwest Airlines !
How to achieve cost
leadership?
Pay attention to Southwest
Airlines !
Have you heard of Southwest
Airlines?
Now, follow us !
Cost leadership
------- Southwest Airlines
About Us History Culture
Contents
Experience Development
5
About Us HistoryHistory Culture DevelopmentExperience
Contents 6
With 41 years of service, Southwest Airlines Co.
(Southwest), a low-fare major domestic airline,
continues to differentiate itself from other low-fare
carriers
Marketing
Strategy
Enterprise
Culture
Customer
Identification
Cost
Strategy
+
=
+
+
41years
About Us 7
361 Serving Cities
3
1
consistently offers
the lowest and
simplest fares
the nation's
largest
carrier
Boeing 737 aircraft
1
About Us 8
About Us History Culture
Contents
Experience Development
History
History
History
History
ExperienceAbout Us History Culture
Contents
Development
low fares a
nd
Low Cost
Customers--
who are
they?
Have Fun!
Fly Short
Distances
A
B C
D
Experience
low fares and
Low Cost
Average one-way fare is
$83 andit supplies 90%
of all discount
with
keeping cost low to
increase profitability
rather than increase
market share.
Experience
Fly Short Distances
Southwest does not use
ahub-and-spoke system,
but rather flies point to
point. Average flight last
just over an hour.
Experience
Have Fun!
Typical flight attendant
spiel :" Please pay
attention to the flight
attendant at the front of
the cabin. She's either
going to be Miss
America2000 or a very
bitter runner up."
Experience
About Us CultureHistory
Contents
Experience Development
provide help
where needed
Focused on
customer service
Keep Employee
motivated
Keep customer
satisfact
Enterprise
Culture
Culture
Key word
s:
love , happiness
Culture
Family
Devoted to each and every community they serve.
Share the Spirit volunteer efforts
Reaches out to provide help where needed
Culture
Employee
Culture
Hire for attitude and train for skills
Encourage to assume ownership
Give employees immediate access to critical
information
Culture
Culture
The Freedom to Travel
The Freedom to Create Financial Security
The Freedom to Pursue Good Health
The Freedom to Create and Innovate
The Freedom to Learn and Grow
The Freedom to Make a Positive Difference
Culture
About Us DevelopmentHistory Culture
Contents
Experience
Low-cost position
Merger or acquisition
EarlyBird Check-In
WiFi Access
Development 27
Thank you for listening !The End
