南京财经大学硕士学位论文江苏的品牌环境与品牌成长--基于品牌生态的分析姓名：王成申请学位级别：硕士专业：产业经济学指导教师：石奇2008-01-10
햪†튪??䩡湩湥⁂敮祵猠ㄹ㤷쓪퓚ꆶ쿲짺컯톧쾰ꆷ훐쳡돶ꎺ쯹폐죋샠뗄쳥쾵뚼뿉틔쿲듳ퟔ좻톧쾰ꎬ듓훐헒돶맦싉폫듰낸ꆣ죋샠뗄컄뮯뷸뮯쫇붨솢퓚짺컯뷸뮯뗄믹뒡짏뗄ꎬ웳튵컄뮯ꆢ웳튵욷없ퟷ캪죋샠컄뮯뗄튻룶ퟩ돉늿럖ꎬ퓚뫜뛠랽쏦뿉틔뫍ퟔ좻짺첬뫍짺컯뷸뮯샠뇈ꆣ짺첬쾵춳쫇뺭맽뎤웚뷸뮯헩폚췪쏀뗄쾵춳ꎬ욷없짺첬쾵춳펦뷨본짺첬쾵춳ꆣ짺첬톧폐ퟔ벺뗄럖컶뿲볜뫍퇐뺿랽램ꎬ욷없퇐뺿헟뿉틔뷨본짺첬톧뗄퇐뺿랽램ꆣ?퓚웳튵벫솦쯜퓬쏻없ꆢ릤튵뮯뷸돌탨튪쏻없ꆢ붭쯕쪡쪵쪩쏻없췆뷸햽싔뗄듳놳뺰쿂ꎬ놾컄뷨본짺첬톧샭싛뫍퇐뺿랽램뛔붭쯕뗄욷없뮷뺳뫍욷없돉뎤뷸탐쇋퇐뺿ꆣ퓚퇐뺿맽돌훐ꎬ놾컄쾵춳뗘뗷퇐쇋맺쓚췢욷없샭싛뗄쿠맘쇬폲뫍퇐뺿랽쿲ꎬ믽벫컼쫕틑폐뗄퇐뺿돉맻ꎻ뛔욷없짺첬퓚맺쓚뗄랢햹ꎬ욷없짺첬샭싛퓚쪵볊훐뗄퓋폃믽벫맘힢ꎬ늢퓚컄훐뷸탐쇋ퟜ뷡ꆣ놾컄뮹뷨본쇋짺첬톧ꆢ뺭볃톧ꆢ맜샭톧뗈쿠맘톧뿆뗄횪쪶뫍퇐뺿랽램ꎬ뛔욷없ꆢ욷없뮷뺳틔벰죧뫎폅뮯욷없뮷뺳뷸탐벯훐럖컶ꆣ퓚듋믹뒡짏ꎬ놾컄듓샭싛짏럖컶쇋붭쯕욷없짺첬뗄쿖ힴ폫듦퓚뗄컊쳢ꎬ늢퓋폃짺첬쇷ꆢ짺첬틲ퟓ뗈쿠맘짺첬톧룅쓮뫍랽램뛔붭쯕욷없짺첬뗄뻟쳥낸샽뷸탐쪵횤럖컶ꎻ퓚쫕벯쫽뻝뗄믹뒡짏ꎬ퓋폃卐卓죭볾뛔펰쿬욷없짺첬뗄훷떼틲ퟓ뷸탐좷뚨뫍퇐뺿ꎬ뛔훷떼틲ퟓ뗄펰쿬뷸탐쇋볆솿럖컶ꎻ뛔붭쯕뗄욷없훖좺뷸탐뗷퇐럖컶ꎬ퓚쫽뻝쫕벯럖컶뗄믹뒡짏ꎬ퓋폃욷없짺첬퇐뺿랽램뷡뫏南佔럖컶램좫쏦쾵춳뗄럖컶쇋붭쯕욷없훖좺뗄짺첬틲ퟓꎬ헒돶쇋붭쯕룷욷없훖좺뗄쿞훆틲ퟓꎬ늢헫뛔헢킩쿞훆틲ퟓ첽쳖쇋늹뎥믺훆ꆣ?놾컄퓚퇐뺿붭쯕욷없짺첬뮷뺳뫍욷없돉뎤뗄믹뒡짏ꎬ쳡돶펦뒴퓬뫍킳뗄욷없짺첬뮷뺳ꎬ뷒쪾쇋붭쯕욷없뿉돖탸랢햹폫욷없짺첬맜샭훐듦퓚뗄컊쳢ꎬ쳡돶붭쯕펦ퟱ톭뗄욷없헾닟ꎺ볓뿬믹뒡짨쪩뗄붨짨ꎻ톡퓱ꆢ틽떼뫏쫊뗄췢욷없듙뷸붭쯕욷없좺실뗄퇝뮯랢햹ꎻ붨솢쫐뎡ꎨ욷없ꎩ짺첬볠닢ꆢ풤뺯쾵춳ꎬ벰쪱랢쿖늢룄짆펰쿬욷없붨짨뗄틲ퟓꎻ훆뚨떼쿲탔뗄헾닟ꎬ틽떼욷없뗄붨짨뫍랢햹랽쿲ꎬ럶돖폐쳵볾뗄웳튵헹뒴쫀뷧쏻없ꎻ폃뒴탂틽쇬욷없붨짨ꎻ잿뮯욷없쫐뎡쾸럖ꆢ붨솢욷없탅폃ꎬ캪욷없짺첬뗄킭춬랢햹뒴퓬쳵볾ꎬ듓뛸ퟮ훕쪵쿖엠퇸돉쫬뗄듳욷없맛ꎬ룄짆쾵춳뗄헻쳥붡뾵ힴ뿶ꎬ폅뮯욷없짺첬뮷뺳ꎬ듙뷸헻룶욷없짺첬좺실뗄킭춬뷸뮯ꆣ??맘볼듊ꎺ욷없뮷뺳ꎻ욷없돉뎤ꎻ욷없짺첬?? I
ABSTRACT “All mankind's system can study toward the great universe, finding out regulations and answers from it.” Janine Benyus put forward this astonishing talk first time in his works ‘study to the living creatures’ in 1997. The mankind’s cultural evolution is established on the evolution of biology; as constitute parts of mankind’s culture, the corporate culture and enterprise brand can be made an analogy to the natural ecosystem and the living creature evolution in many ways. The ecosystem has evolved to the perfect system through a long time, and the brand ecosystem should follow ecosystem. The ecology has already had a more mature frame of analysis, thus the brand researchers can draw lessons from the research method of ecology. At the background of enterprise figuring the name brand, the course of industrialization needing name brand and the province of Jiangsu bringing the name brand stratagem into effect, this text made a research on the brand environment and brand evolution of Jiangsu province by draw lessons from the research method of ecology. The text analyzed the present condition and existent problem of brand ecosystem in Jiangsu from the theories, and make use of the concrete case of ecosystem in Jiangsu to carry on substantial evidence analysis. This text also draw lessons from ecology, economics, management to learn a related academics of knowledge and research method to analyze the brand the brand environment and the policy to improve the ecosystem. On this foundation, this text use the related ecology concept and method of the ecosystem flow, the ecosystem factors etc. to analyze the brand ecosystem in Jiangsu; On the foundation of the collections of data, we use SPSS software to confirm the predominant factors that influence the brand ecosystem and carry on calculating analysis to the influence. Using brand ecosystem research method combined with the SWOT analysis method, this text analyzed the brand ecosystem factors in Jiangsu, and found out the restriction factors of each brand, and inquiried into an expiation mechanism to these restriction factors. The text that bases on the study of the brand ecosystem environment and brand evolution in Jiangsu put forward that we should create harmonious brand ecosystem environment, and reveal the problem among the management of Jiangsu brand ecosystem, and at last put forward the brand policy that Jiangsu should follow: Speed the construction of the infrastructure; Choose and guide the suitable foreign capital brand; Build up a market(brand) ecosystem monitor, early-warning system; Draw up the policy that guide the construction and the development direction of the brand and support conditioned enterprises to contend for world famous brand; Enhance the brand market subdividing and establish a brand reputation. All of these are to create a condition for the brand ecosystem and improve the healthy condition of the whole system, and promote the evolution of the whole brand ecosystems in conjunction. KEY WORDꎺ brand environment, brand evolution, brand ecology II
톧캻싛컄뛀뒴탔짹쏷 놾싛컄쫇컒룶죋퓚떼쪦횸떼쿂뷸탐뗄퇐뺿릤ퟷ벰좡뗃뗄퇐뺿돉맻ꆣ싛컄훐돽쇋쳘뇰볓틔뇪힢뫍훂킻뗄뗘랽췢ꎬ늻냼몬웤쯻죋믲웤쯼믺릹틑뺭랢뇭믲킴맽뗄퇐뺿돉맻ꆣ웤쯻춬횾뛔놾퇐뺿뗄웴랢뫍쯹ퟶ뗄릱쿗뻹틑퓚싛컄훐ퟷ쇋쏷좷뗄짹쏷늢뇭쪾쇋킻틢ꆣ ퟷ헟잩쏻ꎺ 죕웚ꎺ 톧캻싛컄쪹폃쫚좨짹쏷 놾죋췪좫쇋뷢쓏뺩닆뺭듳톧폐맘놣쇴ꆢ쪹폃톧캻싛컄뗄맦뚨ꎬ벴ꎺ톧킣폐좨놣쇴쯍붻싛컄뗄뢴펡볾ꎬ퓊탭싛컄놻닩퓄뫍뷨퓄ꎻ톧킣뿉틔릫늼싛컄뗄좫늿믲늿럖쓚죝ꎬ뿉틔닉폃펰펡ꆢ쯵펡믲웤쯼뢴훆쫖뛎놣듦싛컄ꆣ놣쏜뗄싛컄퓚뷢쏜뫳ퟱ쫘듋맦뚨ꆣ ퟷ헟잩쏻ꎺ 떼쪦잩쏻ꎺ 죕웚ꎺ
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뗚튻헂??탷?싛?퇐뺿놳뺰폫퇐뺿틢틥 퇐뺿놳뺰?21쫀볍쫇돤싺욷없뺺헹뗄쫀볍ꆣ퓚짌욷죕쟷춬훊뮯뗄쟩뿶쿂ꎬ컒쏇틑뺭쎻폐맽뛠뗄쪱볤샋럑퓚쿻럑뗄폌풥짏ꎬ컒쏇탨튪뫜뎩좻뗘ퟶ돶쒳쿮릺싲뻶뚨ꎬ헢뻍쫇욷없뛔컒쏇짺믮닺짺뗄뇤룯ꎬ헢뻍쫇욷없뗄펰쿬ꎬ튲벴욷없볛횵뗄솦솿ꆣ욷없틢캶ퟅ룟뢽볓횵ꆢ룟샻죳ꆢ룟쫐뎡햼폐싊ꎬ욷없볛횵늻뷶듺뇭맣랺뗄횪쏻뛈ꎬ뮹듺뇭죏횪뛈ꆢ쏀폾뛈ꆢ훒돏뛈ꆢ탅죎뛈ꆢힷ쯦뛈ꆢ돖뻃뛈ꆣ?붭쯕헽뷸죫릤튵뮯뗄훐웚ꎬ듋쪱뗄릤튵뮯늻뷶뷶쫇냬웳튵ꎬ퓶볓릤튵퓚맺쏱뺭볃훐뗄뇈훘ꎬ룼캪훘튪뗄쫇춨맽릤튵뮯퓶잿뺭볃쪵솦ꆢ쳡룟죋쏱뗄짺믮쮮욽ꆣ뛸헢퇹뗄릤튵뮯쫇춨맽늻뛏쯜퓬폅탣웳튵뫍횪쏻욷없살쪵쿖뗄ꎬ쫇춨맽헻룶욷없좺실뗄킭춬뷸뮯뛸쪵쿖뗄ꆣ틲듋ꎬ죧뫎엠퇸돉쫬뗄듳욷없맛ꎻ죧뫎뒴퓬튻룶컈뚨뗄ꆢ웤쯼돉풱뿉폃뗄ꆰ욽첨ꆱꎬ룄짆쾵춳뗄헻쳥붡뾵ힴ뿶ꎻ죧뫎폅뮯욷없짺첬뮷뺳ꆢ듙뷸헻룶욷없짺첬좺실뗄킭춬뷸뮯뻍돉쇋붭쯕폈캪뇘튪뫍뷴웈뗄뿎쳢ꆣ?쇭튻랽쏦ꎬ퓚뮪뗄뿧맺욷없퓚듙뷸뺭볃뫍뻍튵퓶뎤ꆢ쮰쫕뫍췢믣뒢놸퓶볓랽쏦ퟶ돶쇋뻞듳릱쿗ꎬ떫쒿잰좴튻뚨돌뛈짏틖훆쇋훐맺욷없뗄ힳ듳뫍ퟟ쿲쫀뷧뗄믺믡ꎬ쪹훐맺놾췁욷없놻뇟풵뮯ꆣ춬쪱ꎬ놾췁웳튵늻힢훘욷없붨짨ꎬ떱뗘튲쎻폐튻룶뫜뫃뗄욷없짺첬쾵춳ꆣ웳튵늻힢훘욷없쪹뗃웳튵쓑틔랢햹ힳ듳ꎬ떱뗘쎻폐뫃뗄욷없짺첬쾵춳쪹뗃웳튵쓑틔횲룹랢햹ꆣ붭쯕듳뛠쫽웳튵퇛훐뗄욷없죔좻횻쫇펡퓚냼ힰ짏뗄쏻돆뫍짌뇪ꎬ뛸쎻폐냑욷없뾴ퟷ튻훖컞탎닺뷸탐쾤탄뺭펪ꎬ뫜뛠쪱뫲튲쎻쓜릻뛔틑폐뗄욷없풴뷸탐뫜뫃뗄놣뮤뫍헤쾧ꆣ튪룄뇤헢훖ힴ뿶ꎬ탫듓맛쓮ꆢ헾닟뫍욷없뮷뺳죽랽쏦춬쪱뷸탐룄짆뫍폅뮯ꆣ 퇐뺿틢틥?뒴탂뗄닺욷ꎨ믲럾컱ꎩ믡놻뿬쯙뗘뢴훆ꎬ횻폐욷없컞램퓚뛌웚쓚뢴훆ꆣ쇭튻랽쏦ꎬ욷없쯤컞램뢴훆ꎬ떫폅탣욷없뗄돉뎤뫍캬쾵좴쫇폐맦싉뗄ꆢ뿉틔뷨본뫍퇐뺿뗄ꆣꆰ욷없짺첬ꆱ뗄쳡돶듓컥룶룹놾탔뇤냑욷없샭싛폫쪵볹췆쿲튻룶햸탂뗄뷗뛎?ꎨ1ꎩ듓욷없룶쳥퇐뺿뇤떽욷없쾵춳벰욷없좺뗄퇐뺿ꎻꎨ2ꎩ듓욷없쾵춳퇐뺿뇤떽욷없짺첬쾵춳뗄퇐뺿ꎻꎨ3ꎩ듓햽쫵맜샭뇤떽햽싔짺첬맜샭뗄퇐뺿ꎻꎨ4ꎩ듓폐쿞뗄붹뗣뇤떽맣삫쫓튰뗄퇐뺿ꎻꎨ5ꎩ햽싔뗄췆뚯헟듓쿺쫛뇤캪욷없쪶뇰ꆢ욷없짺첬쾵춳쪶뇰뫍욷없맘쾵뺭펪뗄퇐뺿ꆣ놾컄뗄틢틥퓚폚ꎬ냑짺첬톧뗄룅쓮뫍퇐뺿돉맻펦폃퓚뺭볃퇐뺿훐ꎬ늢퓚듋믹뒡짏뷸튻늽뗘뛔쪵볊컊쳢뷸탐쇋퇐뺿ꎬ첽쳖쇋붭쯕욷없짺첬뮷뺳뫍욷없짺쏼훜웚ꎬ뗃돶붭쯕뗄욷없좺실헽뒦폚뿬 1
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쯙퇝뮯뗄쪱웚ꎬ늢믹폚욷없짺첬뮷뺳뗄뿉펪퓬탔ꎬ쳡돶펦뒴퓬뫍킳뗄욷없짺첬뮷뺳ꎻ춨맽뛔붭쯕욷없짺첬쇷ꎬ욷없랢햹뗄쿞훆틲ퟓꎬ욷없뗄뺺헹폫킭춬ꆢ욷없짺첬욽뫢뗈뗄퇐뺿ꎬ뷒쪾쇋붭쯕욷없뿉돖탸랢햹폫욷없짺첬맜샭훐듦퓚뗄컊쳢ꎬ쳡돶붭쯕펦ퟱ톭뗄욷없헾닟ꎬ틔듯떽엠퇸돉쫬뗄듳욷없맛ꎬ룄짆욷없쾵춳뗄헻쳥붡뾵ힴ뿶ꎬ폅뮯욷없짺첬뮷뺳ꆢ듙뷸헻룶욷없짺첬좺실뗄킭춬뷸뮯ꆣ춬쪱ꎬ놾컄붫캢맛뗄웳튵욷없맜샭컊쳢춨맽짺첬쾵춳뗄맛뗣냑쯼폃퓚붭쯕욷없붨짨훐쫇튻훖탂뗄뎢쫔ꆣ?컄쿗ퟛ쫶?맺췢퇐뺿ퟛ쫶?ꆰ쯹폐죋샠뗄쳥쾵뿉틔쿲듳ퟔ좻톧쾰ꎬ듓훐헒돶맦싉폫듰낸ꆱꎨJanine Benyusꎬ 1997ꎩꆣ붫짺첬톧풭샭펦폃폚뺭볃톧퇐뺿뿉틔ힷ쯝떽㈰쫀볍돵태뇋쳘?Joseph Alois Schumpeter?뗄뺭볃샭싛ꎬ쯻쫗쿈틽죫닺욷듓뒴탂떽쿻췶뗄훜웚룅쓮ꆣ뛾햽뫳ꎬ짺컯톧틾폷퓚뺭볃톧퇐뺿훐훰붥퓶뛠ꆣ1950쓪ꎬ났뛻웦낲?Armen Alchian?닻쫶쇋웳튵폫짺컯쿠쯆탔뗄퇝뮯쮼쿫ꆣ1982쓪ꎬ쓉뛻톷?Richard R. Nelson?뫍컂쳘?Sideny G. Winter)틔듯뛻컄짺컯뷸뮯샭싙캪믹뒡ꎬ엺에볌돐태뇋쳘뗄뒴탂샭싛뫍컷쏉뗄탐캪훷틥샭싛ꎬ춨맽벼쫵뇤잨살퇐뺿뺭볃퓶뎤ꎬ쳡돶뺭볃퇝뮯샭싙ꎬ헢뇪횾ퟅ뺭볃쾵춳닉폃짺컯틾폷뗄뢴탋ꆣ1996쓪ꎬ쒦뛻(James F. Moore?춨맽뛔훸쏻릫쮾랢햹맽돌뗄쏨쫶ꎬ쿲죋쏇햹쪾쇋듦퓚폚춬튻짌튵쾵춳훐뗄ꆢ쿠뮥틀듦뗄짺첬쾵춳헢튻룅쓮ꎬ붨솢쇋짌튵짺첬쾵춳샭싛?Business Ecosystem Theory?ꎬ뇪횾ퟅ짺첬톧뷸죫뺭볃맜샭쇬폲좡뗃쇋쪵훊탔뗄뷸햹ꆣ?쪵볊짏ꎬ욷없쫇듦퓚폚샻틦쿠맘헟뫍쿠맘욷없횮볤쿠뮥ퟷ폃뗄맘쾵훐ꎬ늻싛튻볒릫쮾폫헢킩맘쾵쫇럱횱뷓뮥뚯ꎬ헢훖뮥뚯뛔욷없맘쾵뫍욷없닺뗄펰쿬뚼벫웤짮풶?Duncan,1998?ꆣ튻룶헦헽뗄욷없믲쏻없펦룃쫇튻룶릫쮾뗄헻쳥얬솦?Duncan,1998ꎬChernatony, 2001ꎻ쯕쿾뚫뗈ꎬ2002⤬벴듓쯹폐샻틦쿠맘헟뫍쿠맘욷없돶랢뗄좫랽캻쫂튵ꎬ뻶럇뷶뷶춣쇴퓚ꆰ뿍뮧맘쾵맜샭ꆱꆢꆰ맘쾵펪쿺ꆱꆢꆰ헻뫏펪쿺뒫능ꆱ뗈닣쏦짏ꆣ떱컒쏇쏦뛔욷없뻶닟쪱ꎬ뇘탫튪듓튻룶룼볓뫪맛뗄룟뛈살뾼싇컊쳢ꎬ벴퓚훆뚨욷없뻶닟쪱ꎬ뇘탫쫗쿈뾼싇떽욷없맘쾵벰웤뮷뺳ꆣ폐쪱듓욷없룶쳥ꆢ캢맛ꆢ뻖늿뫍튻쪱뗄퇛맢살뾴뿉쓜쫇뫏샭뗄뚫컷?떫듓욷없좺뗄뫪맛ꆢ헻쳥뫍랢햹뗄쫓뷇살뾴좴쫇늻뫏샭뗄
David A. Aaker, 1998?ꎬ듓뛸떼훂튻쾵쇐훮죧퇇욷없ꆢ췐좨욷없ꆢ욷없뷡릹ꆢ풴샻폃랽쪽ꆢ맜샭쳥훆뫍쒣쪽틔벰욷없붨짨훐뗄볛횵뇈샽쪧뗷뗈컊쳢ꆣ횮쯹틔헢퇹ꎬ웤룹풴뻍퓚폚쾵춳맘쾵뗄췸쪽뛸늻쫇솴쪽뗷뿘?呯洠䑵湣慮Ⱐㄹ㤸?ꆣ틲듋ꎬ욷없맘쾵퇐뺿랶쪽펦떱듓컯샭뮯쿲짺첬뮯?Mooreꎬ1996ꎻWinklerꎬ1999;Baskin,2001?ꆣAaker뫍Joachimsthaler ( 2001) 2
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 퓚ꆶ욷없쇬떼ꆷ훐쳡돶쇋ꆰ욷없맘쾵웗ꆱ뫍ꆰ욷없뷡릹ꆱ뗄맛뗣ꆣ?Greg Heam뫍Cassandra Paceꎨ2006ꎩ퇐뺿쇋볛횵솴쿲볛횵짺첬뇤뗃컊쳢ꎬ쳡돶뒫춳뗄짌튵쾵춳훐뗄볛횵뒩퓤맛쓮펦듓컥룶랽쏦볓틔뇤ꆣ䩯湡瑨慮?Groucuttꎨ2006ꎩ퓋폃짺쏼훜웚틾폷퇐뺿쇋욷없뗄뎤쫙컊쳢벰퓚욷없퓚쿂붵쮥죵뷗뛎죧뫎뢴탋컊쳢ꎬ횸돶펦룃퓋폃듯뛻컄뗄컯뺺쳬퓱샭싛뫍뒴탂뷸탐짺첬캻뗄뗷헻살뷢뻶룃컊쳢ꆣ(2001)첽쯷쇋ퟩ횯짺첬톧뫍닺튵뺭볃톧뗄킡짺뺳훘뗾컊쳢ꎬ퇐뺿쇋닺튵뺭볃톧뫍ퟩ횯짺첬톧뗄쿠춬횮뒦늢쳡돶펦룃듓쯄룶랽쏦뷨본ퟩ횯짺첬톧뗄퇐뺿ꆣ? 맺쓚퇐뺿ퟛ쫶 ㄹ㤵쓪ꎬ쯯돉헂돶냦쇋웤훸ퟷꆶ웳튵짺첬톧룅싛ꆷꎬ쫇맺쓚폐맘짺첬쮼쿫퓚뺭볃맜샭훐펦폃퇐뺿뗄뾪뒴탔훸ퟷꆣ췵탋풪(1999, 2002, 2004)쳡돶쇋ꆰ쏻없짺첬ꆱ뗄룅쓮ꎬ퓚맺쓚쫗듎붫짺첬톧펦폃떽펪쿺쇬폲ꎬ늢뻍웤맜샭믺훆ꆢ뺺헹폫뫏ퟷ믺훆뗈죴룉훘듳컊쳢뷸탐쇋쾵춳첽쳖ꎬ횮뫳폖뛔쏻없짺첬쾵춳훐뗄탅쾢쇷맜샭폫뿘훆ꆢ횪쪶쇷헻뫏폫룼탂뗈뷸탐쇋튻쾵쇐뷏캪짮죫뗄퇐뺿ꆣ2002쓪ꎬ솺볎뗈랢뇭쇋싛컄ꆶ웳튵짺첬폫웳튵랢햹ꆷꎬ뛔웳튵벰웤햽싔뮷뺳뗄짺첬쳘탔뷸탐쇋쿪쾸뗄닻쫶ꆣ2003쓪ꎬ헅ꁄꆢ헅죱랢뇭ꆶ욷없짺첬톧ꆪꆪ욷없샭싛퇝뮯뗄탂쟷쫆ꆷ쏷좷쳡돶쇋욷없짺첬톧룅쓮ꎬ쿪쾸럖컶쇋욷없컊쳢뗄짺첬쪵훊ꆢ욷없짺첬톧뗄샭싛놳뺰벰톧뿆싟벭ꆢ욷없짺첬톧뗄퇐뺿뿲볜벰톧뿆맦랶ꆣ횸돶욷없퇐뺿쪵볊짏뻍쫇뛔컯샭솿?죧컯쇷ꆢ쓜쇷뗈?ꆢ짺컯솿?죧욷없룶쳥ꆢ훖좺ꆢ좺실뗈?뫍맘쾵솿?죧탅벱ꆢ캻쫆뗈?뗄퇐뺿ꆣ춬쓪ꎬ헅ꁄꎬ헅죱퓚ꆶ욷없맜샭쒣쪽뗄짺첬퇝뮯폫랢햹ꆷ훐횸돶욷없맜샭쒣쪽듳훂뺭샺쇋죽룶뷗뛎ꎺ믹폚떥룶웳튵뗄욷없맜샭쒣쪽ꆢ믹폚삩햹웳튵뗄욷없맜샭쒣쪽ꆢ믹폚릲춬뷸뮯뗄짌튵짺첬쾵춳뗄욷없맜샭쒣쪽ꆣ역?뫍헅죱?2004?죏캪ꎬ쫊펦쫇욷없퓚뮷뺳훐ꎬ뺭맽짺듦뺺헹뛸탎돉뗄튻훖쫊뫏뮷뺳쳵볾뗄쳘탔폫탔ힴ뗄쿖쿳ꎬ쯼쫇쫐뎡톡퓱뗄뷡맻ꆣ2004쓪ꎬ헅ꁄꆢ헅죱돶냦훸ꆶ욷없짺첬톧ꆷ튻쫩ꎬ쾵춳싛쫶욷없짺첬쾵춳뗄릹붨뫍맜샭ꎬ릹붨쇋욷없짺첬톧뗄톧뿆쳥쾵뫍톧뿆뗘캻ꎬ뇪횾ퟅ욷없짺첬톧퇐뺿뗄돉쫬ꆣ?헅ꁄꎬ헅죱퓚ꆶ욷없짺첬톧ꆪꆪ욷없샭싛퇝뮯뗄탂쟷쫆ꆷ훐룸돶쇋욷없짺첬톧뗄뚨틥ꎺ욷없짺첬톧쫇틔짺첬톧샭싛캪믹뒡ꎬ퓋폃짺첬톧뗄랽램퇐뺿틔ퟩ횯뫍죋캪뫋탄뗄욷없짺첬쾵춳뗄뷡릹ꆢ릦쓜ꆢ뚯첬ꎬ쾵춳ퟩ돉돉럖볤틔벰쾵춳폫훜캧짺첬뮷뺳ꆢ쾵춳뮷뺳볤쿠뮥ퟷ폃뗄맦싉ꎬ늢샻폃헢킩맦싉폅뮯쾵춳뷡릹ꎬ뗷뷚쾵춳맘쾵ꎬ쳡룟ퟩ횯퓋ퟷ뫍풴샻폃킧싊틔룄짆욷없ꆰ짺첬뿕볤ꆱꎬ쪵쿖뷡릹뫏샭ꆢ릦쓜룟킧뫍욷없맘쾵킭뗷뗄튻쏅ퟛ뫏탔톧뿆ꆣ냑욷없쾵춳폫욷없뗄짺첬뮷뺳솪쾵웰살ꎬ늢틔웤쿠뮥맘쾵뫍ퟷ폃믺샭ퟷ캪퇐뺿뛔쿳ꆣ룟쯉ꎨ2007ꎩ룹뻝듯뛻컄짺컯 3
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뷸뮯쮼쿫ꎬ뛔욷없뗄랢햹맽돌폫짺컯컯훖뗄랢햹폫뷸뮯ퟱ톭ퟅ샠쯆뗄믹놾맦싉뷸탐쇋퇐뺿ꆣ?퓚퓋폃욷없짺첬샭싛뷸탐욷없맜샭랽쏦ꎬ럑쏷쪤ꎨ2007ꎩ죏캪욷없짺첬쾵춳쫇틔뫋탄웳튵욷없캪훐탄ꎬ춨맽벼쫵ꆢ쫐뎡뫍횪쪶솪뷡뛸돉뗄뢴퓓욷없맘쾵뗄죋릤짺첬쾵춳ꆣ뛔쒳킩웳튵살쮵ꎬ웤욷없햽싔짺첬쾵춳쫇웳튵퓚뺭펪맽돌훐ꎬ냩쯦ퟅ웳튵횮볤뗄햽싔솪쏋뛸탎돉튻훖욷없솪쏋ꆣ욷없짺첬쾵춳뗄닺짺삩듳쇋뫋탄웳튵욷없뗄짺듦뮷뺳ꎬ쪹뺺헹룱뻖평떥튻웳튵욷없뗄뺺헹뇤캪욷없짺첬쾵춳뗄뺺헹ꎬ돉캪뫋탄욷없놣돖돖탸뺺헹폅쫆뗄췆뚯솦ꆣ쟘훙ꎨ2007ꎩ죏캪욷없짺첬맜샭뻍쫇튪틔쾵춳뗄맛쓮ꎬ듓펰쿬욷없뗄뫪맛ꆢ캢맛짺첬튪쯘돶랢ꎬ붨솢튻훖쾵춳뗄ꆢ짮닣듎ꆢ좫랽캻ꆢ뮥뚯뗄욷없맜샭샭싛쳥쾵ꎬ캪웳튵욷없맜샭쳡릩튻룶쾵춳릤ퟷ뗄뷡릹쳥쾵ꆣ욷없짺첬맜샭쪹뛔욷없맜샭듓햽쫵맜샭뿧풽떽햽싔맜샭뫍햽싔짺첬맜샭ꆣ뫜뛠쿖듺웳튵틑뺭냑뻛붹듓욷없탎쿳ꆢ욷없닺틆떽욷없맘쾵짏살ꆣ쒣쓢붨솢욷없짺첬쾵춳ꎬ벴냑욷없폫웳튵욷없맜샭뮷뺳벰웤횮볤뗄맘쾵쒣쓢돉욷없짺첬쾵춳뫍욷없짺첬뮷뺳벰웤횮볤뗄맘쾵ꎬ쫇욷없맜샭짺첬쒣쓢퇐뺿뗄맘볼ꆣ웳튵욷없짺첬맜샭늻뻖쿞폚짺첬랽램뗄펦폃ꎬ쯼펦룃냼삨믹놾짺첬컊쳢뗄맜샭ꆢ믹놾짺첬랽램뗄펦폃뫍믹놾짺첬헜톧뗄ퟱ듓죽룶랽쏦ꆣ췴늨ꎨ2006ꎩ춨맽릹붨ퟔ훷욷없짺첬쾵춳랢쿖쇋훆풼ퟔ훷욷없랢햹뗄쿞훆틲ퟓ?늢뷨훺짺첬캻뗄룅쓮듓샭싛짏뛔ퟔ훷욷없뗄뺺헹햽싔뷸탐쇋첽쳖ꆣ뛸듲퓬ퟔ훷욷없싌훞퓲쫇탎돉ퟔ훷욷없맦쒣킧펦뗄탨튪ꆣ퓚튻룶쿠뛔쟷폚놥뫍뗄짌튵뮷뺳훐ꎬ룷ퟔ훷욷없쪵쿖킭춬뷸뮯뗄잰쳡쫇?뛔룷ퟔ훷욷없뗄쒿뇪쫐뎡튪쓜뮮럖돶늻춬뗄짺첬캻ꎬ벴웤쯹햼뻝뗄풴튪폐ퟣ릻뗄틬훊탔ꆣퟔ훷욷없튪쿫쪹웤짺첬캻폫웤쯼욷없쟸뇰뾪살뻍뇘탫튪폐춻웆탔뗄벼쫵뒴탂ꆣ헢퇹붫믡쪹쯹폐욷없뗄샛믽짺첬캻퓚쎿튻룶짺첬캻캬뛈짏뚼쓜듯떽ퟮ듳돐퓘솦ꎬ틔죝쓉룼뛠뗄욷없ꆣ컢컀뷜ꎨ2006ꎩ틔욷없짺첬낲좫뗄쳘뗣ꆢ쓚뿍ꆢ늽훨캪퇐뺿뛔쿳ꎬ뎢쫔붨솢튻룶욷없짺첬낲좫뗄퇐뺿쳥쾵ꆣ? 맺쓚췢퇐뺿쿖ힴ움쫶 듓쿖폐뗄퇐뺿돉맻살뾴ꎬ욷없퇐뺿훐틽죫짺첬톧뗄믹놾샭싛뫍랽램ꎬ냑퇐뺿쫓뷇듓웳튵삩햹떽릩펦솴짏쿂폎ꆢ짵훁짌튵짺첬쾵춳훐뷸탐뾼달ꎬ듳듳럡뢻쇋욷없퇐뺿뗄쫓뷇ꆢ랽램뫍쓚죝ꎬ늢돉캪떱잰욷없퇐뺿뗄훷쇷랽쿲ꆣ컣펹훃틉ꎬ뷨폃짺첬톧뗄믹놾풭샭뫍랽램좥퇐뺿욷없뻟놸맢쏷뗄잰뺰ꆣ떫쒿잰뗄퇐뺿뷶쿞폚폷틢뫍샠뇈뗄믹뒡ꎬ쟒듳뛠쫽퇐뺿벯훐퓚웳튵닣쏦뫍욷없짺첬쾵춳뗄뇭쫶닣쏦ꎬ헢쫇늻쓜릻싺ퟣ욷없랢햹뗄탨튪뗄ꆣ?짺첬쾵춳쫇뺭맽뎤웚뷸뮯헩폚췪쏀뗄쾵춳ꎬ쾵춳쓚룷짺컯뗄릦쓜ꆢ쾵춳뗄뷡릹뚼쫇ퟮ쓜쫊펦쾵춳뮷뺳뗄ꆣ듓짺첬톧랽쏦퇐뺿욷없뿉틔듓솽룶랽쏦뷸탐ꎬ웤튻 4
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쫇듓웳튵뫍쿻럑헟뗄탐캪뷇뛈뷸탐ꎬ뿉틔뷨본탐캪짺첬톧ꎻ웤뛾쫇듓ꆰ짺첬쾵춳ꆱ뗄뷇뛈뷸탐ꆣ듓짺첬쾵춳뗄뷇뛈퇐뺿욷없횮볤뫍욷없폫뮷뺳횮볤뗄쿠뮥ퟷ폃ꎬ틔벰욷없짺첬쾵춳뗄퇝뮯랢햹맦싉ꎬ쓜캪컒쏇훆뚨헽좷뗄헾닟ꆢ뒴퓬뫍캬뮤뫍킳뗄욷없짺첬뮷뺳쳡릩폐틦뗄냯훺ꆣ?퇐뺿쓚죝폫랽램? 퇐뺿쓚죝?놾컄퓚퇐뺿붭쯕욷없짺첬뮷뺳뫍욷없퇝뮯뗄믹뒡짏ꎬ뗃돶붭쯕뗄욷없좺실헽뒦폚뿬쯙퇝뮯뗄쪱웚ꎬ쳡돶펦뒴퓬뫍킳뗄욷없짺첬뮷뺳ꎬ볓쯙붭쯕욷없짺첬퇝뮯뗄맛뗣ꎻ춨맽뛔붭쯕욷없짺첬캻ꆢ짺첬쇷ꆢ쿞훆틲ퟓꎬ뺺헹폫킭춬ꆢ짺첬욽뫢뗈뗄퇐뺿ꎬ뷒쪾쇋붭쯕욷없뿉돖탸랢햹폫욷없짺첬맜샭훐듦퓚뗄컊쳢ꎬ쳡돶붭쯕펦ퟱ톭뗄욷없헾닟ꎬ틔듯떽엠퇸돉쫬뗄듳욷없맛ꎬ룄짆쾵춳뗄헻쳥붡뾵ힴ뿶ꎬ폅뮯욷없짺첬뮷뺳ꆢ듙뷸헻룶욷없짺첬좺실뗄킭춬뷸뮯뗄쒿뗄ꆣ?†퇐뺿랽램?ꎨ?ꎩ샭싛퇐뺿뫍쪵횤퇐뺿쿠뷡뫏ꆣ놾컄듓샭싛짏럖컶쇋붭쯕욷없짺첬뗄쿖ힴ폫듦퓚뗄컊쳢ꎬ늢퓋폃붭쯕룷짺뺳뗄뻟쳥낸샽뷸탐쪵횤럖컶ꆣ?ꎨ?ꎩ컄쿗퇐뺿폫쫐뎡뗷퇐쿠뷡뫏ꆣ퓚퇐뺿맽돌훐ꎬ쾵춳뗘뗷퇐쇋맺쓚췢욷없샭싛뗄쿠맘쇬폲뫍퇐뺿랽쿲ꎬ믽벫컼쫕틑폐뗄퇐뺿돉맻ꎬ뛔붭쯕뗄욷없짺첬뷸탐뗷퇐럖컶ꎬ퓚쫽뻝쫕벯럖컶뗄믹뒡짏ꎬ좫쏦쾵춳뗘럖컶쇋붭쯕룷짺뺳뗄짺첬틲ퟓꆣ?ꎨ?ꎩퟛ뫏퓋폃짺첬톧ꆢ뺭볃톧ꆢ맜샭톧뗈쿠맘톧뿆뗄횪쪶ꎬ뛔욷없벰웤뮷뺳틔벰죧뫎폅뮯욷없뮷뺳뷸탐쇋벯훐럖컶ꆣ캪쇋퇐뺿뗄쪵폃탔뫍랽뇣탔ꎬ컒쏇퓚뻟쳥럖컶쪱ꎬ훷튪틔붭쯕쏻없ퟷ캪춳볆뫍퇐뺿뗄럖컶믹뒡ꆣ??????????? 5
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 ??†벼쫵슷뺶??????컄쿗ퟛ쫶 쿖쪵놳뺰 ??컊 쳢 쳡 돶 ???욷없짺첬맜샭붭뗄쯕튻욷냣없싛짺퇐첬욷뺿벰없웤짺퇝첬뮯틲퇐ퟓ붭뺿뛔쯕욷욷없없뗄훖펰좺쿬퇐뺿???벰웤?폅뮯퇐뺿??????뒴퓬킭춬뷸뮯뗄욷없짺첬뮷뺳뗄붨틩 ??뷡 싛 ?????????? 6
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뗚뛾헂?욷없짺첬맜샭뗄튻냣샭싛?튻룶럖컶뿲볜??죋샠뗄컄뮯뷸뮯쫇붨솢퓚짺컯뷸뮯뗄믹뒡짏뗄ꎬ컄뮯쾵춳샠쯆틅뒫쾵춳ꎬ쫇튻룶탅쾢쾵춳ꎬ탅쾢쾵춳쯦쪱볤뗄뇤뮯맽돌뻍쫇탅쾢뗄믽샛뫍룼탂맽돌ꎬ쫇튻훖뷸뮯맽돌ꎬ틲듋ꎬ컄뮯쾵춳폫틅뒫쾵춳ꎬ컄뮯뷸뮯폫짺컯뷸뮯퓚쒳킩훘튪쳘헷짏쫇뿉틔샠뇈뗄ꋙꆣ뛸웳튵컄뮯ꆢ웳튵욷없쫇죋샠컄뮯뗄튻룶ퟩ돉늿럖ꎬ욷없짺첬쾵춳ꆢ욷없뷸뮯뫍ퟔ좻짺첬쾵춳ꆢퟔ좻뷸뮯퓚뫜뛠랽쏦쫇뿉틔쿠뮥뷨본뗄ꆣ?짺첬쾵춳쫇뺭맽뎤웚뷸뮯헩폚췪쏀뗄쾵춳ꎬ쾵춳쓚룷짺컯뗄릦쓜ꆢ쾵춳뗄뷡릹뚼쫇ퟮ쓜쫊펦쾵춳뮷뺳뗄ꎬ욷없짺첬쾵춳펦럂헕짺첬쾵춳ꆣ짺첬톧틑뺭폐쇋뷏캪돉쫬뗄샭싛럖컶뿲볜ꎬ욷없퇐뺿헟뿉틔뷨본짺첬톧뗄퇐뺿랽램ꆣ?평폚짺첬쾵춳쫇뺭맽뎤웚뷸뮯헩폚췪쏀뗄쾵춳ꎬ웤쾵춳뷡릹뇘좻뛔욷없짺첬쾵춳폐뷨본ퟷ폃ꆣ욷없짺첬쾵춳뗄뷡릹튪뷨본ퟔ좻짺첬쾵춳ꎬ쫗쿈뻍튪내헕ퟔ좻짺첬쾵춳뗄뮮럖랽램뮮럖욷없짺첬쾵춳ꎬ좻뫳퓋폃ퟔ좻짺첬쾵춳뗄럖컶랽램뛔욷없짺첬쾵춳뗄룷뷡릹ꆢ룷훖럖컶뛔쿳뷸탐럖컶ꎬ뷸뛸뗃돶욷없쾵춳듦퓚쓄킩컊쳢ꎬ웤뷡릹폅뮯탨튪쓄킩랽쏦뗄룄뷸ꆣ틲듋놾컄뗄퇐뺿퓚솽랽쏦뷨훺짺첬톧뗄퇐뺿ꎬ튻쫇짺첬톧뗄룅쓮뫍샭싛ꎬ냼삨짺첬쾵춳룅쓮ꆢ짺첬좺실룅쓮ꆢ킭춬뷸뮯샭싛ꆢ짺첬욽뫢샭싛뗈ꆣ뛾쫇짺첬쾵춳뗄퇐뺿랽램ꎬ훷튪냼삨짺첬쇷럖컶ꆢ짺첬틲ퟓ럖컶뗈ꆣ?짺첬톧뗄쿠맘룅쓮??ꎮ짺첬쾵춳ꆣ짺첬쾵춳뗄룅쓮쫇펢맺횲컯짺컯톧볒폚1935쓪쫗쿈쳡돶살뗄ꎬ쯼잿뗷쇋짺컯뫍뮷뺳퓚릦쓜짏뗄춳튻탔ꎬ늢냑짺컯돉럖뫍럇짺컯돉럖뾴ퟷퟔ좻뷧훐튻룶춳튻뗄믹놾떥캻ꆣ틲듋ꎬ짺첬쾵춳쫇짺첬톧짏뗄릦쓜떥캻ꎬ뛸늻쫇짺컯톧짏뗄짺컯럖샠떥캻ꎬ벴짺첬쾵춳쫇횸튻뚨쪱뿕랶캧쓚짺컯돉럖뫍럇짺컯돉럖춨맽뇋듋볤늻뛏뗄컯훊톭뮷ꆢ쓜솿쇷뚯뫍탅쾢뒫뗝쿠뮥솪쾵ꆢ쿠뮥펰쿬ꆢ쿠뮥훆풼뛸릲춬탎돉뗄튻룶짺첬톧릦쓜떥캻ꆣ짺첬쾵춳쫇튻룶짺쏼ퟔퟩ횯쾵춳ꎬ쯼퓚늻뛏뗄폫췢뷧뷸탐컯훊뫍쓜솿붻뮻뗄맽돌훐늻뛏퓶잿ퟔ짭ꆣ헢뫍욷없좺쳥폐ퟅ벫웤뗄?쿠쯆탔ꎬ컒쏇뿉틔틔쿠쯆뗄랽램살뚨틥욷없짺첬쾵춳ꆣ춬퇹ꎬ틔짺첬쾵춳샭싛캪믹뒡ꎬ붫쓇킩뇋듋폐뇰뗄욷없짺첬쾵춳ퟷ캪튻룶욷없짺첬톧릦쓜떥캻뷸탐퇐뺿ꎬ뿉틔뾪뇙튻쳵햸탂뗄춾뺶ꎬ쪹쓇킩늻춬뗄욷없짺첬쾵춳볤뻟폐튻뚨뗄뿉뇈탔ꆣ틔쾵춳뗄맛뗣퇐뺿욷없컊쳢헽쫇쟸뇰폚웳튵맜샭폫쫐뎡펪쿺퇐뺿욷없컊쳢뗄ퟮ듳쳘뗣ꆣ??ꎮ좺실뫍훖좺ꆣ짺컯좺실쫇횸퓚쳘뚨뗄쪱볤ꆢ쳘뚨뗄뿕볤믲짺뺳쿂ꎬ뻟폐 ꋙ 헅ꎮꆶ짺컯뷸뮯ꆷ[M]ꎮ놱뺩ꎺ놱뺩듳톧돶냦짧ꎬ2003ꎺ246ꎮ 7
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 튻뚨뗄짺컯훖샠ퟩ돉ꆢ뻟폐튻뚨뗄췢쎲뷡릹ꎨ냼삨탎첬뷡릹뫍펪퇸뷡릹ꎩꎬ룷훖짺컯횮볤ꆢ짺컯폫뮷뺳횮볤뇋듋펰쿬ꆢ쿠뮥ퟷ폃ꆢ늢뻟쳘뚨릦쓜뗄짺컯벯뫏쳥ꆣ튲뿉틔쮵ꎬ튻룶짺첬쾵춳훐뻟폐짺쏼뗄늿럖벴짺컯좺실ꆣ욷없짺첬쾵춳횻폐뮮럖좺실닅폐퇐뺿뗄틢틥ꆣ놾컄퇐뺿뗄뛔쿳쿞뚨폚붭쯕욷없짺첬좺실ꎬ퓚짺첬틲ퟓ럖컶쪱ꎬ평폚퇐뺿탨튪ꎬ닅냑좺실삩듳떽좫맺랶캧ꆣ?짺첬톧짏냑쳘뚨쪱볤뫍뿕볤랶캧쓚춬훖짺컯룶쳥뗄벯뫏돆캪훖좺ꆣ좺실쫇평훖좺릹돉뗄ꎬ틲듋훖좺쫇좺실뗄믹놾뷡릹떥캻ꎬ튲쫇믹놾뗄릦쓜떥캻ꆣ퓚욷없짺첬쾵춳훐ꎬ쎿튻룶탐튵뗄욷없뿉틔릹돉튻룶훖좺ꎬ욷없훖좺쫇믹놾뗄릦쓜떥캻ꎬ튲쫇컒쏇뗄훷튪퇐뺿뛔쿳ꆣ평폚룷룶훖좺횮볤벫듳뗄닮틬탔ꎬ틲듋ꎬ횻폐냑뛔욷없뗄퇐뺿뻛붹떽좺실훐뗄훖좺짭짏닅룼폐헫뛔탔ꎬ닅룼폐킧맻뫍틢틥ꆣ?짺첬톧뗄쿠맘샭싛뫍퇐뺿랽램?냍웖싥럲퓸뺭쮵맽ꆰ퇐뺿훐뗄춷뗈훘튪뗄죎컱쫇훆뚨퇐뺿랽램ꆣꆱ쯦ퟅ짺첬톧샭싛뫍쪵볹뗄랢햹ꎬ짺첬톧뗄퇐뺿랽램튲좡뗃쇋뷏뿬뗄랢햹ꆣ짺첬톧뗄랽램싛훷튪폐닣듎맛ꆢ헻쳥맛ꆢ쾵춳맛ꆢퟛ뫏맛ꆢ뷸뮯맛벸룶랽쏦ꆣ?샭싛맛뗣뫍랽램싛뚼쫇뷡냩뛸탐뗄ꎬ놾컄뛔욷없짺첬뗄퇐뺿돽쇋뷨본짺첬톧뗄랽램싛횮췢ꎬ뮹냼삨죧쿂튻킩쓚죝ꆣ?1ꎮ짺첬쇷ꆣ짺쏼뗄룷훖뇭쿖뚼쫇뫍쓜솿쇷뚯ꆢ컯훊톭뮷ꆢ탅쾢뒫뗝럖늻뾪뗄ꎬ쎻폐헢킩짺첬쇷뻍늻뿉쓜폐짺쏼믮뚯ꎬ튲늻뿉쓜폐짺첬쾵춳ꆣ퓚욷없짺첬쾵춳훐ꎬ돽쇋컯쇷췢ꎬ뮹폐룷훖훘튪뗄쓜솿쇷뚯뫍탅쾢뒫뗝ꆣ욷없짺첬쾵춳뗄쓜솿쇷뚯?죧뷰쇷ꆢ쯹폐좨쇷ꆢ횪쪶쇷?룼캪뢴퓓ꎬ떫믹놾풭퓲쫇릲춬뗄ꆣ쓜솿쇷뚯뫍컯훊톭뮷뚼냩쯦ퟅ욷없탅쾢뒫뗝ꎬ믲헟쮵쫇틔욷없탅쾢캪틽떼뗄ꆣ퓚컄훐ꎬ컒쏇돽쇋뛔욷없헢훖퓘쳥뗄럖컶ꎬ뮹냼삨뛔쟾뗀뎩춨뗄럖컶ꆣ?퓚짺첬쇷훐ꎬ컯훖쇷벫캪훘튪ꆣ짺첬쾵춳훐뗄컯훖쇷쫇횸짺컯컯훖벫웤훖좺퓚짺첬쾵춳쓚믲짺첬쾵춳횮볤쪱뿕뇤뮯뫍쇷뚯ꆣ짺첬쾵춳뗄컯훖쇷뚯뫍삩즢쫇짺컯뛔뮷뺳뎤웚쫊펦뗄뷡맻ꆣ춨맽쇷뚯ꎬ삩햹쇋짺컯뗄쟸폲럖늼ꎬ삩듳쇋짺컯뛔탂풴뗄샻폃ꎻ룄뇤쇋펪퇸뷡릹ꎻ듙뷸쇋훖좺볤뗄틅뒫컯훊붻쇷ꎬ탎돉틬훊훖좺믲뎬훖좺ꎻ짺첬쾵춳훐뗄컯훖삩즢뫍ퟔ좻톡퓱ꎬ냑ퟮ쫊뗄훖좺뫍룶쳥놣쇴쇋쿂살ꆣ췢욷없뗄뷸죫쫇ퟮ뗤탍뗄컯훖쇷뚯ꎬ퓚컄훐컒쏇붫뷸탐뻟쳥뗄럖컶ꆣ?쓜솿쇷뚯쫇짺첬쇷훐뗄쇭튻훘튪쇷뚯탎쪽ꆣ짺첬쾵춳훐룷ퟩ돉럖뗄듦퓚ꆢ뇤뮯벫웤랢햹ꎬ뚼폫쓜솿쾢쾢쿠맘ꎬ뚼ퟱ톭튻뚨뗄쓜솿뇤뮯맦싉ꆣ늻춬짺첬쾵춳뗄ퟩ럖ꆢ뷡릹늻춬ꎬ웤쓜솿쳘헷튲늻춬ꎻ춬튻짺첬쾵춳늻춬뗄랢햹퇝쳦뷗뛎ꎬ쓜솿쳘헷튲늻춬ꆣ짺첬톧쾵춳훐뗄쓜솿쇷뚯쳘뗣쫇럻뫏죈솦톧뚨샭뗄ꆣꋙ짺첬쾵춳훐 ꋙ 뚡쪥퇥ꎮꆶ짺첬톧ꆪꆪ쏦쿲죋샠짺듦뮷뺳뗄뿆톧볛횵맛ꆷ[M]ꎮ놱뺩ꎺ뿆톧돶냦짧ꎬ2004ꎺ144-150ꎮ 8
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 늻춬탎쪽ꆢ늻춬ힴ첬뗄쓜솿쫇뿉틔훼듦뫍쿠뮥뮯뗄ꆣ욷없뗄펰쿬솦놾짭쫇튻훖쓜솿ꎬ욷없랢햹뗄폅쫆뫍믺믡튲쫇튻훖쓜솿ꎬ춨맽욷없붨짨뗄南佔럖컶ꎬ?룹뻝쓜솿뿉뮯뗄샭싛ꎬ컒쏇뿉틔뫏샭뗘뛔욷없뗄랢햹쳡돶폐틦뗄붨틩ꆣ뛔욷없짺첬쾵춳쓜솿뇤뮯맦싉뷸탐퇐뺿ꎬ쓜듓놾훊짏죏쪶짺첬쾵춳ꎬ늢뛔웤뷸탐뫏샭뗄뗷뿘ꆣ?짺첬쾵춳뗄컯훊쇷뚯벴컯훊톭뮷쫇횸짺첬쾵춳훐뗄룷훖뮯톧풪쯘벰웤뮯뫏컯퓚짺첬쾵춳쓚늿룷ퟩ돉튪쯘횮볤벰웤퓚뗘쟲뇭닣짺컯좦ꆢ쮮좦ꆢ듳웸좦뫍퇒쪯좦뗈룷좦닣횮볤ꎬ퇘ퟅ쳘뚨춾뺶듓뮷뺳떽짺컯쳥ꎬ퓚듓짺컯쳥떽뮷뺳ꎬ늻뛏뗘뷸탐ퟅ랴뢴톭뮷뇤뮯뗄맽돌ꆣ웤쳘뗣쫇컯훊늻쏰ꎬ톭뮷췹뢴ꎻ컯훊톭뮷폫쓜솿쇷뚯늻뿉럖룮ꎬ쿠뢨쿠돉ꎻ컯훊톭뮷뗄짺컯뢻벯ꎬ컯훊톭뮷훐짺컯뗄ퟷ폃ꋙ내뫄즢뷡릹샭싛뫍쪮럖횮튻뚨싉ꎬ쓜솿퓚쪳컯솴훐쯦펪퇸벶뗄늻뛏짏짽뛸늻뛏복짙ꆣ떫컯훊퓚쪳컯솴쇷뚯훐퓲쿠랴ꎬ튻킩컯훊뮯톧탔훊뇈뷏컈뚨ꎬ놻짺컯컼쫕만뚨뫳뿉퇘쪳컯솴믽샛ꆣ욷없짺첬쾵춳훐뗄컯쇷ꆢ횪쪶쇷뻟폐샠쯆뗄쳘뗣ꎬ놾컄붫틔컯훊쇷뚯뗄쳘뗣캪쿟쯷뫍훘뗣살럖컶붭쯕룷욷없좺실뫍훖좺뗄컯쇷ꆢ뷰쇷뗈룷훖욷없짺첬쇷뗄쟩뿶ꆣ?2ꎮ짺첬틲ퟓꆣ짺첬틲ퟓ쫇횸뮷뺳훐뛔짺컯뗄짺뎤ꆢ랢폽ꆢ랱횳ꆢ탐캪뫍럖늼뗈폐ퟅ횱뷓믲볤뷓펰쿬뗄뮷뺳틲쯘ꆣ짺첬틲ퟓ춨뎣뿉럖캪럇짺컯틲ퟓ뫍짺컯틲ퟓꆣ럇짺컯틲ퟓ훷튪냼삨컂뛈ꆢ쪪뛈ꆢ맢ꆢ붵쮮뗈샭뮯틲ퟓꎻ짺컯틲ퟓ퓲냼삨춬훖짺컯뗄웤쯻룶쳥뫍틬훖짺컯ꆣ틲듋ꎬ퓚뛔욷없짺첬뗄퇐뺿훐펦룃냼삨뛔욷없뮷뺳ꎨ럇짺컯틲ퟓꎩ뗄퇐뺿ꎬ튲냼삨뛔웤쯻욷없ꎨ짺컯틲ퟓꎩ뗄퇐뺿ꆣ뛔폚욷없짺컯틲ퟓ뗄퇐뺿ꎬ폈웤쫇뛔훖좺쓚늿룶쳥맘쾵뗄퇐뺿퓚뫜듳돌뛈짏뻍쫇뺺헹뫍뫏ퟷ맘쾵뗄퇐뺿ꎬ헢퓚뺭볃톧훐틑첽쳖뗄뇈뷏돤럖ꎬ퓚놾컄훐늻ퟷ뷸튻늽뗄퇐뺿ꆣ?짺컯뫍짺첬틲ퟓ횮볤뗄쿠뮥맘쾵ꎬ듦퓚ퟅ튻뚨뗄맦싉ꎬ헢훷튪냼삨ꎺ뗚튻ꎬ짺첬틲ퟓ뗄ퟛ뫏탔ꎬ벴쎿튻룶짺첬틲ퟓ뚼쫇퓚폫웤쯼틲ퟓ뗄쿠뮥펰쿬ꆢ쿠뮥훆풼훐웰ퟷ폃ꎬ죎뫎튻룶틲ퟓ뗄뇤뮯뚼믡퓚늻춬돌뛈짏틽웰웤쯼틲ퟓ뗄뇤뮯ꆣ뗚뛾ꎬ훷떼틲ퟓퟷ폃ꆣ퓚ퟩ돉뮷뺳뗄쯹폐틲ퟓ훐ꎬ폐룶뇰틲ퟓ웰훷떼ퟷ폃ꎬ헢훖웰훷떼ퟷ폃뗄틲ퟓ뻍쫇훷떼틲ퟓꆣ훷떼틲ퟓ뗄룄뇤뎣믡틽웰탭뛠웤쯼짺첬틲ퟓ랢짺쏷쿔뇤뮯믲쪹짺컯뗄짺뎤랢폽랢짺쏷쿔뇤뮯ꆣ뗚죽ꎬ쿞훆틲ퟓ뫍늹뎥틲ퟓퟷ폃ꆣ쿞훆틲ퟓ쫇짺첬톧훐튻쳵훘튪풭퓲ꎬ쯼쫇횸짺컯뗄짺듦뫍랱횳좡뻶폚ퟛ뫏뗄뮷뺳쳵볾ힴ뿶ꎬ죎뫎뷓뷼믲헟뎬맽쓍탔랶캧솽뛋뗄ힴ뿶뚼뿉쓜돉캪쿞훆틲ퟓ?쿞훆틲쯘?ꆣ쯼냼삨솽훖몬틥ꎺꋙ짺컯뗄짺뎤랢폽쫇쫜쯼쏇탨튪뗄ퟛ뫏뮷뺳틲ퟓ훐쓇룶쫽솿ퟮ킡뗄틲ퟓ뿘훆ꆣ헢뻍쫇뗄ퟮ킡틲ퟓ뚨싉ꆣꋚ짺컯뗄짺뎤랢폽춬쪱튲쫜쯼쏇뛔뮷뺳틲ퟓ뗄쓍탔쿞뛈?늻ퟣ믲맽뛠?뿘훆ꎬ벴VꎮEꎮShelford뗄쓍탔뚨싉ꆣ퓚욷없짺첬쾵춳랢햹훐ꎬ튲폐쒳킩틲ퟓ웰ퟅ쿞훆ퟷ폃ꆣ퓚펦폃쿞훆틲ퟓ풭퓲뗄춬 ꋙ뚡쪥퇥ꎮꆶ짺첬톧ꆪꆪ쏦쿲죋샠짺듦뮷뺳뗄뿆톧볛횵맛ꆷ[M]ꎮ놱뺩ꎺ뿆톧돶냦짧ꎬ2004ꎺ151-152ꎮ 9
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쪱ꎬ뮹튪쫷솢틲ퟓ늹뎥ퟷ폃뗄룅쓮ꎬ벴틲ퟓ뗄쿠뮥ퟷ폃뿉틔룄뇤틲ퟓ뗄샻폃싊ꎬ듓뛸퓚튻뚨랶캧쓚웰떽늹뎥ퟷ폃ꆣ?3ꎮ킭춬뷸뮯폫짺첬욽뫢ꆣ죋샠톧볒룱샗룪샯ꆤ놴듄즭ퟮ퓧횸돶ꎬ쾵춳쓚늿?릫쮾ꆢ췅쳥뫍볒춥?뗄룶쳥탐캪뚼쫇릲춬뷸뮯뗄ꆣ내헕쯻뗄헢튻맛뗣ꎬ릲춬뷸뮯쫇튻룶뇈뺺헹믲뫏ퟷ룼캪훘튪뗄룅쓮ꎬ퓚짌튵뷧튲춬퇹죧듋ꆣ쫀뷧짏짙쫽ퟮ폐킧싊뗄릫쮾?죧펢쳘뛻ꆢ믝웕ꆢ뿇없ꆢ컖뛻싪뗈릫쮾?ꎬ춨맽톧쾰살쇬떼뺭볃릲춬쳥뷸뮯ꎬ랢햹쇋탂뗄짌튵폅쫆ꆣ틲듋ꎬ늻뷶튪뛔욷없짺첬쾵춳뗄뺺헹폫뫏ퟷ뷸탐퇐뺿ꎬ뛸쟒펦훘뗣뾪햹뛔욷없ꆰ릲춬쳥뷸뮯ꆱ믺훆ꆢ쒣쪽뗈뗄퇐뺿ꆣ퓚놾컄훐ꎨ뷚ꎩ훷튪쫇퇐뺿췢욷없뛔놾췁욷없뗄펰쿬ꎬ춬쪱튲냼삨튻룶닺튵뗄욷없랢햹뷸뮯ꎨ죧뗚죽닺튵ꎩ뛔웤쯻닺튵욷없랢햹뷸뮯뗄펰쿬ꎨ닺튵뷡릹뛔욷없랢햹ꆢ뷸뮯뗄펰쿬ꎩꆣ?퓚튻룶쿠뛔컈뚨뗄짺첬쾵춳훐ꎬ쾵춳뗄ퟩ돉돉럖뫍뇈훘쿠뛔컈뚨ꎬ쓜솿ꆢ컯훊뗄쫤죫뫍쫤돶쿠뛔욽뫢ꎬ헢퇹뗄짺첬쾵춳뻟폐뗖뾹킲웈놣돖욽뫢ힴ첬뗄쟣쿲ꎬ짺첬톧짏돆횮캪컈첬믺훆ꆣ뛸떱췢솦퓶잿쪱ꎬ짺첬쾵춳춨맽ퟔ뚯뗷뷚ꎬ뿉틔퓚탂뗄쮮욽짏쪵쿖탂뗄욽뫢ꎬ헢퇹뻍뿉쓜돶쿖튻쾵쇐ꆰ컈첬첨뷗ꆱꆣ듋쪱ꎬ쯤좻쾵춳뮹쓜쪵쿖뿘훆ꎬ떫틑늻쓜믘떽풭쿈뗄춬튻쮮욽ꆣ퓚헢훖쟩뿶쿂ꎬ짵훁쟡캢뗄뇤뮯뻍쓜닺짺짮풶뗄펰쿬ꆣ짺첬쾵춳뗄컈뚨믺훆쫇폐쿞뛈뗄ꎬ뎬맽헢룶벫쿞ꎬ헽랴삡붫늻쫜뿘훆ꎬퟮ훕붫떼훂쾵춳뗄믙쏰ꎬ욷없짺첬쾵춳뗄헽뎣퓋탐튲쫜헢튻풭퓲뗄횧엤ꆣ놾컄ꎨ뷚ꎩ춨맽SWOT럖컶욷없뗄폅쫆ꆢ쇓쫆ꆢ믺믡ꆢ췾킲ꎬ튲뻍쫇럖컶펰쿬욷없좺실컈뚨뗄틲쯘ꆣ?????????????? 10
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뗚죽헂?붭쯕욷없짺첬벰욷없짺첬퇝뮯퇐뺿?퇐뺿욷없짺첬뻍쫇퇐뺿욷없횮볤틔벰욷없폫뮷뺳횮볤뗄쿠뮥ퟷ폃ꎬ뻍쫇퇐뺿욷없틔벰짺첬쾵춳뗄퇝뮯랢햹맦싉ꆣ짺첬쾵춳쓚뗄룶쳥뷸뮯맽돌쫇퓚웤뮷뺳뗄톡퓱톹솦쿂뷸탐뗄ꎬ뮷뺳늻뷶냼삨럇짺컯틲쯘ꎬ뛸쟒냼삨웤쯼짺컯ꆣ틲듋ꎬ튻룶컯훖뗄뷸뮯뇘좻믡룄뇤ퟷ폃폚웤쯼짺컯뗄톡퓱톹솦ꎬ틽웰웤쯼짺컯튲랢짺뇤뮯ꎬ헢킩뇤뮯폖믡틽웰웤쯼컯훖뗄뷸튻늽뷸뮯ꆣ퓚뫜뛠쟩뿶쿂ꎬ컯훖뗄뷸뮯쿠뮥펰쿬ꎬ탎돉튻룶쿠뮥ퟷ폃뗄킭춬쫊펦쾵춳ꆣ퓚욷없퇐뺿쇬폲튲듦퓚ퟅ폫짺컯뷧럇뎣쿠쯆뗄뗘랽ꆣ짺뺳쫇뻟쳥뗄짺컯룶쳥뫍좺쳥짺믮뗘뛎짏뗄짺첬뮷뺳ꎬ웤훐냼삨짺컯놾짭뛔뮷뺳뗄펰쿬ꆣ퇐뺿짺첬뗄퇝뮯샫늻뾪뻟쳥뗄짺뺳ꎬ춬퇹ꎬ퇐뺿욷없샫늻뾪욷없쯹뒦뗄뮷뺳ꆣ?붭쯕욷없짺첬뗄쳘뗣뫍짺첬뇤잨?욷없뇤잨ꎨ쫊펦ꎩ뫍뮷뺳톡퓱쫇훖좺퇝뮯뗄훷튪춾뺶ꎬ훖좺쏜뛈폫욷없쯀췶싊폐횱뷓뗄맘쾵ꎬ뛸펰쿬욷없럖샠뫍훖좺쏜뛈뗄맘볼튪쯘쫇벼쫵폫훆뛈ꎬ춬쪱ꎬ벼쫵뒴탂뫍뮷뺳훆뛈뇤잨쫇웳튵욷없뇤잨뗄훷튪춾뺶ꆣ?붭쯕죽듳욷없짺뺳뗄쿖ힴ뫍쳘뗣 평폚쟸캻ꆢ풴ꆢ헾닟ꆢ죋닅뫍랢햹믺훆뗈뗄닮틬ꎬ붭쯕뗄쯕쓏ꆢ쯕훐ꆢ쯕놱뗄뺭볃랢햹뷸돌ꆢ랢햹쒣쪽뗈튲늻췪좫쿠춬ꎬ룷뗘랽헾뢮훆뚨뗄헾닟폐뫜듳뗄닮틬ꎬ웳튵뗄탐캪뫍랢햹믺훆튲늻쿠춬ꎬ틲듋컒쏇퇐뺿욷없짺첬뗄쪱뫲ꎬ튲쿠펦냑붭쯕럖캪쯕쓏ꆢ쯕훐ꆢ쯕놱죽듳욷없짺뺳ꆣ캪쇋퇐뺿붭쯕뗄욷없짺첬뫍뫏쫊뗄욷없헾닟ꎬ컒쏇쫗쿈뛔죽듳짺뺳뗄욷없짺첬뗄쿖ힴ뫍쳘뗣뷸탐퇐뺿ꆣ??ꎮ붭쯕욷없짺첬뗄쿖ힴ?욷없뛔폚튻룶뗘쟸뗄뺭볃랢햹웰ퟅ훘튪뗄듸뚯ퟷ폃ꆣ듓뺭볃뺺헹솦뗄뷇뛈뾴ꎬ튻룶쟸폲뗄뺺헹쪵솦ꎬ훷튪좡뻶폚웤뇈뷏폅쫆ꎬ뛸튻엺쏻없닺욷뫍쏻없웳튵뗄웰맽돌ꎬ뻍쫇룃뗘쟸뇈뷏폅쫆뗄탎돉맽돌ꆣ횪쏻욷없뗄뛠짙ꎬ랴펳ퟅ튻룶뗘쟸뗄ퟛ뫏쪵솦ꆢ랢햹뫳뺢뫍뺭볃뺺헹쓜솦뗄잿죵ꆣ쯹틔ꎬ컒쏇뛔붭쯕욷없짺첬쿖ힴ뗄퇐뺿붫믡냑훷튪뺫솦벯훐퓚쏻없닺욷뫍쏻없웳튵짏ꆣ?놾컄럖뇰폃2007쓪ꆶ훐맺500ퟮ뻟볛횵욷없ꆷ뗄쫽뻝뫍2007쓪붭쯕쪡훐맺쏻없쫽뻝벰붭쯕쏻없쫽뻝살럖컶붭쯕뗄욷없붨짨퓚좫맺벰쪡쓚죽듳쟸폲뗄쟩뿶ꆣ?듓뇭뿉틔뾴돶ꎬ붭쯕2006쓪ퟮ뻟볛횵욷없㌳룶ꎨ햼좫맺ퟜ쫽뗄㘮6%ꎩ?2007쓪㌰룶ꎨ햼좫맺ퟜ쫽뗄%ꎩꎬ욷없붨짨퓚좫맺뻓폚잰쇐ꎬ럖뇰캻쇐뗚컥뫍뗚쇹ꆣ2007쓪ퟮ뻟볛횵욷없퓚뗘쟸럖늼짏ꎬ놱뺩ꆢ맣뚫ꆢ헣붭ꆢ짏몣ꆢ뢣붨ꆢ붭쯕ꆢ즽뚫햼쇋362룶ꎨ욷없ퟜ쫽뗄%ꎩꎬ2006쓪잰7캻햼쇋356?욷없ퟜ쫽뗄┩ꎬ펦룃쮵욷없뗄럖늼뇈뷏벯훐ꎬ쟒헢훖벯뻛킧펦퓚뷸튻늽잿뮯ꆣ 11
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 떫붭쯕쟩뿶룕뫃뫍헢훖쟷쫆쿠랴ꎬ욷없룶쫽복짙ꎬ뇈훘쿂붵ꆣ죧맻폃ai뇭쪾뇭???훐뗚i룶웳튵뗄업쏻ꎬ폃릫쪽뇭쪾캪ꎺ??†††††∏=∑(50−a)nii†††††††††††††ꎨ㌮?ꎩ?볆쯣붭쯕쪡룷쓪뗄ퟛ뫏욷없쪵솦ꎬ뿉뗃∏=820906ꎬ∏=745607ꎬ뿉볻붭쯕ퟮ뻟볛횵욷없쫽솿쿂붵뗄펰쿬늢쎻폐놻뻟쳥욷없업쏻뗄짏짽쯹뗖쿻ꆣ? 뇭㌮?ꎺꆶ훐맺㔰?ퟮ뻟볛횵욷없ꆷ뗄뗘쟸럖늼?쏻듎 쪡럝/뗘쟸 욷없쫽 냙럖뇈 욷없쫽 냙럖뇈 ꎨ2007ꎩ ꎨ2007%ꎩ ꎨ2006ꎩ ꎨ2006%ꎩ 1 놱뺩 94 84 2 맣뚫 83 83 3 헣붭 48 46 4 짏몣 47 50 5 뢣붨 33 28 6 붭쯕 30 33 7 즽뚫 27 32 8 쯄뒨 14 16 9 뫓놱 12 11 10 쇉쓾 10 11 10 뫓쓏 10 11 퓚뇭훐컒쏇뿉틔춳볆돶㈰〶쓪뛈떽2007쓪뛈ꎬ붭쯕폐?룶욷없퓚업탐냱짏쿻쪧ꎬ춬쪱폖탂퓶쇋?룶탂뗄욷없ꎬ뿉틔볆쯣돶쯀췶싊뫍돶짺싊럖뇰캪㈷⸳?뫍18%ꎬ죫톡2007쓪ꆶ훐맺500ퟮ뻟볛횵욷없ꆷ뗄붭쯕훐쯕쓏햼쇋23룶ꎨ㜶⸶㜥ꎩꎬ쯕훐햼쇋4룶ꎨ%ꎩꎬ쯕놱햼쇋3룶ꎨ10%ꎩꎬ죽듳쟸폲쯹햼럝뛮뫍〶쓪쿠뇈쎻폐첫듳뇤뮯ꎨ㈰06쓪럖뇰캪%ꆢ%ꆢ%ꎩꎬ떫죔폐쿲쯕쓏벯훐뗄쟷쫆ꎬ헢뫍퓚좫맺랶캧쓚랴펳돶살뗄쟩뿶쿠튻훂ꆣ듓욷없뗄탐튵럖늼살뾴ꎬ2007쓪럄횯럾ힰ햼쇋6룶ꎨ좫맺릲폐45룶ꎩꎬ붨닄4룶ꎨ좫맺33룶?ꎬ뛸쫴폚룟탂벼쫵닺튵뗄춨톶뗧ퟓꆢIT뫍짺컯튽튩룷폐튻볒웳튵ꎨ좫맺럖뇰캪35룶뫍26룶ꎩꆣ붭쯕뗄닺튵솴뇈뷏웫좫ꎬ떫쯤좻쯕훝뗄IT훆퓬튵벯뻛ꎬ떫쫴폚ퟔ폐쏻없뗄늢늻뛠ꎬ뻸듳늿럖쫇췢뫍뫏욷없ꆣ? 12
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뇭㌮?ꎺ죫톡훐맺ퟮ뻟볛횵욷없뗄붭쯕웳튵ꎨ욷없ꎩ?07쓪 06쓪 1 17 쯕쓾뗧웷 쯕쓏ꎨ쓏뺩ꎩ 볒뗧솬쯸 44 뒺삼 쯕훐ꎨ첩훝ꎩ 볒뗧 2 49 뒺삼벯췅 쯕훐ꎨ첩훝ꎩ 볒뗧 59 탬릤 쯕놱ꎨ탬훝ꎩ 믺킵 3 50 킡쳬뛬 쯕쓏ꎨ컞컽ꎩ 볒뗧 69 쏎삼 쯕쓏ꎨ쯕훝ꎩ 럄횯럾ힰ 4 69 탬릤 쯕놱ꎨ탬훝ꎩ 믺킵 78 쯕쓾 쯕쓏ꎨ쓏뺩ꎩ 볒뗧솬쯸 5 77 슡솦웦 쯕쓏ꎨ쯕훝ꎩ 죕뮯 85 즭듯 쯕놱ꎨ퇎돇ꎩ 쟡릤 6 97 즭듯 쯕놱ꎨ퇎돇ꎩ 쟡릤 92 훐듳 쯕놱ꎨ퇎돇ꎩ 믺킵 7 121 늨쮹뗇 쯕쓏ꎨ쯕훝ꎩ 럄횯 118 늨쮹뗇 쯕쓏ꎨ쯕훝ꎩ 럄횯 8 140 붭쯕맣뗧 쯕쓏ꎨ쓏뺩ꎩ 뒫쎽 142 퇅승 쯕쓏ꎨ쯕훝ꎩ 럄횯럾ힰ 9 151 퇅승 쯕쓏ꎨ쯕훝ꎩ 럄횯럾ힰ 158 붭쯕맣뗧 쯕쓏ꎨ쓏뺩ꎩ 뒫쎽 10 167 퇯ퟓ췭놨 쯕쓏ꎨ쓏뺩ꎩ 뒫쎽 174 퇯ퟓ췭놨 쯕쓏ꎨ쓏뺩ꎩ 뒫쎽 11 186 냗볓뫚 쯕훐ꎨ쓏춨ꎩ 튽튩 179 냗볓뫚 쯕훐ꎨ쓏춨ꎩ 튽튩 12 212 뫠춨맢뗧 쯕쓏ꎨ쯕훝ꎩ 춨탅IT 197 퇇탇 쯕훐ꎨ퇯훝ꎩ 웻뎵 13 222 뷰돇 쯕쓏ꎨ쓏뺩ꎩ 쒦췐뎵 203 폀뚦 쯕쓏ꎨ쯕훝ꎩ 춨탅IT 14 229 뮪컷듥 쯕쓏ꎨ컞컽ꎩ 럄횯럾ힰ 210 뫠춨맢뗧 쯕쓏ꎨ쯕훝ꎩ 춨탅IT 15 258 폪죳 쯕쓏ꎨ쓏뺩ꎩ 쪳욷틻쇏 217 뷰돇 쯕쓏ꎨ쓏뺩ꎩ 쒦췐뎵 16 264 쯕맻 쯕쓏ꎨ쓏뺩ꎩ 짌튵솬쯸 221 뮪컷듥 쯕쓏ꎨ컞컽ꎩ 럄횯럾ힰ 17 285 맚뻼듉 쯕쓏ꎨ쯕훝ꎩ 붨닄 251 폪죳 쯕쓏ꎨ쓏뺩ꎩ 쪳욷틻쇏 18 315 뿏뗛퇇 쯕쓏ꎨ헲붭ꎩ 붨닄 276 쯕맻 쯕쓏ꎨ쓏뺩ꎩ 짌튵솬쯸 19 317 뫬뚹 쯕쓏ꎨ컞컽ꎩ 럄횯럾ힰ 286 맚뻼듉 쯕쓏ꎨ쯕훝ꎩ 붨닄 20 318 뎣닱없 쯕쓏ꎨ뎣훝ꎩ 믺킵 302 단뮨 쯕쓏ꎨ쯕훝ꎩ 럄횯럾ힰ 21 326 뒴풪 쯕쓏ꎨ쯕훝ꎩ 믺킵 314 뫬뚹 쯕쓏ꎨ컞컽ꎩ 럄횯럾ힰ 22 342 믝뛻 쯕쓏ꎨ쓏뺩ꎩ 붨닄 319 뎣닱없 쯕쓏ꎨ뎣훝ꎩ 믺킵 23 363 뫨솪뗘냥 쯕쓏ꎨ뎣훝ꎩ 붨닄 321 뒴풪 쯕쓏ꎨ쯕훝ꎩ 믺킵 24 372 캬캬 쯕놱ꎨ탬훝ꎩ 쪳욷틻쇏 339 삶뇹 쯕쓏ꎨ쯕훝ꎩ 럄횯럾ힰ 25 406 탂뿆 쯕쓏ꎨ뎣훝ꎩ 볒뗧 352 풾뷸 쯕쓏ꎨ쓏뺩ꎩ 웻뎵 26 419 뮪첩횤좯 쯕쓏ꎨ쓏뺩ꎩ 뷰죚 370 캬캬 쯕놱ꎨ탬훝ꎩ 쪳욷틻쇏 27 421 짐뗂 쯕쓏ꎨ컞컽ꎩ 쓜풴 377 뿏뗛퇇 쯕쓏ꎨ헲붭ꎩ 붨닄 28 429 훐싶 쯕쓏ꎨ쓏뺩ꎩ 놣붡욷 391 ퟔ평ퟔ퓚 쯕쓏ꎨ쯕훝ꎩ 럄횯럾ힰ 29 441 싞삳 쯕훐ꎨ쓏춨ꎩ 럄횯럾ힰ 401 탂뿆 쯕쓏ꎨ뎣훝ꎩ 볒뗧 30 481 뮢놪 쯕훐ꎨ퇯훝ꎩ 럄횯럾ힰ 402 첫뫾 쯕쓏ꎨ컞컽ꎩ 믺킵 31 433 훐싶 쯕쓏ꎨ쓏뺩ꎩ 놣붡욷 32 436 싞삳 쯕훐ꎨ쓏춨ꎩ 럄횯럾ힰ 33 475 뮢놪 쯕훐ꎨ퇯훝ꎩ 럄횯럾ힰ ?ꎮ붭쯕욷없짺첬뗄짺첬쇷럖컶?컒쏇뛔죽듳욷없짺뺳뗄럖컶듓짺첬쇷뾪쪼ꎬ냼삨컯쇷ꎨ슽퓋ꆢ쮮퓋ꆢ뿕퓋ꎩꆢ뷰쇷ꆢ쯹폐좨쇷ꆢ횪쪶쇷뗈ꆣ뛔틔욷없탅쾢캪틽떼뗄짺첬쇷ꎨ쓜솿쇷뚯뫍컯훊톭뮷ꎩ뷸탐럖컶ꎬ냼삨뛔쟾뗀퓘쳥뫍쟾뗀뎩춨뗄럖컶ꆣ?ꎨ?ꎩ듓컯쇷살뾴ꎬ뻍쫇튪퇐뺿컯쇷뗄믹뒡짨쪩뫍컯쇷킧싊ꎨ쟾뗀뎩춨ꎩꆣ쒿 13
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 잰컒쪡틑붨뫃뗄쳺슷쿟폐뺩뮦쳺슷ꆢ스몣쳺슷ꆢ쓾컟쳺슷ꆢ쓾컷쳺슷ꆢ쓾춭쳺슷ꆢ쓾웴쳺슷ꆢ탂뎤쳺슷ꎬ떫횻폐뺩뮦ꆢ스몣ꆢ쓾컟ꆢ탂뎤4쳵뛔췢쳺슷퓋쫤춨뗀ꎬ뛔췢퓋쫤쓜솦뎤웚늻ퟣꆣ뻝풤볆ꎬ떽2010쓪ꎬ붭쯕쿖폐훷튪쳺슷춨뗀뗄퓋쫤쓜솦뫜쓑쫊펦퓋쫤쏜뛈튪쟳ꎬ웤훐뮦쓾춨뗀좱뿚듯16000췲뛖ꎬ쓾컟춨뗀좱뿚9000췲뛖ꎬ스몣쿟붭쯕뛎춨뗀좱뿚8500췲뛖ꎬ탂뎤춨뗀좱뿚700췲뛖ꎬ쓾웴춨뗀좱뿚800췲뛖ꆣ춬쪱ꎬ붭쯕뗄쳺슷췸늼뻖짐늻췪짆ꎬ죧쓏뺩뫍몼훝쫇뎤죽뷇훘튪뗄훐탄돇쫐ꎬ떫훁뷱쎻폐쳺슷솬뷓ꆣ뎤붭놱낶뗄퇯훝ꆢ첩훝ꆢ쓏춨뗈돇쫐ꎬꆰ쪮컥ꆱ웚볤쯤춨쇋쳺슷ꎬ떫좱랦폫짏몣횮볤뗄쳺슷솬뷓ꎬ펰쿬쇋뷓쫜짏몣뗄럸짤ꆣ붭쯕퇘몣뗘쟸쯤좻폐훚뛠몣룛풴뫍몣퇳풴ꎬ떫틲늻춨쳺슷ꎬ펰쿬쇋룛뿚풴뫍몣퇳풴뗄뾪랢샻폃ꆣ헢킩쏷쿔뗄쳺슷퓋쫤뛏닣ꎬ훆풼쇋쟸폲뺭볃뗄뫏ퟷ뫍릲춬랢햹ꆣ붭쯕맦뮮붨짨훐뗄쳺슷쿟폐뺩뮦룟쯙쳺슷ꆢ쓾뫏쳺슷ꆢ뮦춨쳺슷ꆢ쯞뮴쳺슷ꆢ솬퇎쳺슷ꆢ뮴퇯헲쳺슷ꆢ헲쓏쳺슷ꆢ뮦쓾돇볊맬뗀붻춨ꆢ쓾몼돇볊맬뗀붻춨ꆢ쓾컟돇볊맬뗀붻춨ꆢ뎣쯕볎돇볊맬뗀붻춨ꆢ탬뚨쳺슷ꆣ?붭쯕뗄몣룛폐솬퓆룛뫍쓏춨룛뗈ꎬ쓚뫓룛뿚폐쓏뺩룛ꎬ쯕훝룛ꎬ헅볒룛ꎬ첫닖룛뗈ꆣ㈰〶쓪믵컯췌췂솿뷏듳뗄벸룶룛뿚쫇ꎺ쯕훝룛틚뛖ꆢ쓏춨룛틚뛖ꆢ쓏뺩룛틚뛖ꆢ솬퓆룛7200췲뛖ꆣ2006쓪ꎬ붭쯕쪡룛뿚좫쓪췪돉믵컯췌췂솿8ꎮ5틚뛖ꎬ춬뇈퓶뎤12ꎮ4ꎥꆣ쒿잰붭쯕룛뿚ퟜ늴캻뫍ퟜ췌췂쓜솦틑캻뻓좫맺뗚튻ꎬ떫룛뿚췌췂쓜솦죔쿔늻ퟣꎬ풶퇳짮쮮늴캻퇏훘뛌좱ꎬ룛뿚췌췂솿퓶뎤쯙뛈풶풶뎬맽룛뿚붨짨쯙뛈ꆣ붭쯕룛뿚릫폃싫춷뫍듳탍튵뮯늴캻쓜솦퇏훘늻ퟣꆣ릫폃싫춷쓜솦샻폃뛈듓2000쓪뗄1ꇃ짏짽훁2005쓪뗄1ꇃꎬ뇭쏷릫폃싫춷췌췂쓜솦폫쪵볊탨쟳횮볤뗄쎬뛜뷸튻늽볓뻧ꎬ폫1ꇃ 14
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뎣훝ꎩ뗄맺볊믺뎡헽퓚뷸튻늽뗄맦뮮횮훐ꎬ헢폐킧뗘쫨떼쇋죋쇷뫍컯쇷ꎬ캪붭쯕뗄뿬뷝퓋쫤쳡릩쇋놣횤ꆣ늻맽쒿잰붭쯕뗄몽뿕믵폊퓋솿죔쪮럖폐쿞ꎬ2005쓪뷶캪65702뛖ꆣ뺡맜죧듋ꎬ떫죧맻폐뷏듳뗄탨쟳톹솦ꎬ퓶짨몽쿟늻쫇첫듳뗄컊쳢ꆣ?ꆰ쪮튻컥ꆱ웚볤ꎬ퓚붨믲붨돉뗄컯쇷풰쟸폐쯕훝냗퇳췥컯쇷풰ꆢ헅볒룛놣쮰컯쇷풰쟸ꆢ컞컽쿖듺뷰쫴컯쇷풰쟸ꆢ컞컽뫺?컯쇷풰ꆢ쓏뺩뚡볒컯쇷훐탄ꆢ쓏뺩쇺첶튺쳥뮯릤컯쇷믹뗘ꆢ뎣훝쫐탂놱쟸컯쇷풰쟸ꆢ쓏춨맺볊컯쇷벰맺쓚엤쯍훐탄ꆢ퇎돇뮪?컯쇷닖뒢엤쯍탅쾢훐탄ꆢ퇯훝쯕훐컯쇷믹뗘뗈ꎬ헢킩컯쇷풰쟸믲컯쇷훐탄뷸탐벯풼뮯맜샭벰뺭펪ꎬ폐훺폚컯쇷튵뗄랢햹ꎬ폐훺폚쳡룟헻룶짧믡뗄킧싊ꎬ붵뗍돉놾ꎬ캪욷없뗄랢햹쳡릩쇋솼뫃뗄짺뺳ꆣ?ퟜ쳺살뾴ꎬ붭쯕뗄쳺슷퓋쫤쿟폐듽뷸튻늽뗄췪짆ꎬ폈웤쫇쯕놱ꆢ쯕훐뗄쳺슷쿟탨튪볓뿬붨짨ꎬ떫떱맦뮮훐뗄쳺슷쿟좫늿붨돉횮뫳ꎬ펦룃믡벫듳뗄뮺뷢쳺슷퓋쫤뗄톹솦ꎬ춬쪱ꎬ쯕놱쯕훐뻸듳늿럖쫇룛뿚돇쫐ꎬ쮮퓋쿠떱랢듯ꎬ쟒폐뫜뛠룛뿚헽퓚뷸튻늽뗄붨짨횮훐ꎬ듓짺첬쇷살럖컶ꎬ헻룶붭쯕뗄짺첬쇷쓜릻뎩춨ꆣ?ꎨ?ꎩ퓚뷰쇷랽쏦ꎬ쒿잰ꎬ훐맺돇쿧뻓쏱듦뿮폠뛮뎬맽ㄷ췲틚풪ꎬ랢햹횱뷓죚뗄잱솦뫍탨쟳뚼뫜듳ꆣ뷘훁2007쓪6퓂쒩ꎬ붭쯕쪡틸탐튵뷰죚믺릹놾췢뇒룷쿮듦뿮폠뛮틚풪ꎬ뇈쓪돵퓶볓%ꆣ놾췢뇒룷쿮듻뿮폠뛮틚풪ꎬ뇈쓪돵퓶볓%ꆣ1ꆫ6퓂ꎬ붭쯕틸탐튵샛볆쪵쿖샻죳틚풪ꎬ뇈짏쓪춬웚퓶뎤76%ꎬ좫쪡훷튪틸탐튵뷰죚믺릹컥벶럖샠늻솼듻뿮폠뛮캪틚풪ꎬ뇈쓪돵복짙틚풪ꎻ늻솼듻뿮싊캪%ꎬ뇈쓪돵쿂붵%ꆣ헢튻쫽뻝퓚좫맺뚼쫇쇬쿈뗄ꎬ뿉볻뷰쇷뗄풴춷퓋ힴ첬솼뫃ꆣ춬쪱훐킡웳튵냦뗄뾪럅ꎬ캪붭쯕웳튵췘뿭쇋죚쟾뗀ꎬ쪹뷰쇷룼캪믮풾ꆣ뷘훁2007쓪6퓂15죕ꎬ붭쯕릲폐훐킡냥짏쫐릫쮾18볒ꎬ햼붭쯕짏쫐릫쮾ퟜ쫽ꎨ?볒ꎩ뗄ㄷ⸶5%ꎻ훐킡냥릫쮾샛볆돯57틚풪ꎬ햼붭쯕짏쫐릫쮾돯ퟜ쫽ꎨ621틚풪ꎩ뗄%ꎻ18볒훐킡냥짏쫐릫쮾폐13볒캪쏱펪웳튵ꎬ햼뇈캪㜲ꎥꆣ?뷼쓪살ꎬ컒맺놾쫐뎡뿬쯙랢햹ꎬ떫쿠뛔폚막쫐ꎬ햮좯쫐뎡랢햹퇏훘훍뫳ꎬ횱뷓죚폫볤뷓죚늻욽뫢ꆢ막좨죚폫햮좨죚늻욽뫢뗄놾쫐뎡뷡릹쎬뛜춻돶ꆣ쒿잰맺볊짏죕ꆢ뗂ꆢ쏀뗈맺웳튵뗄횱뷓죚뇈훘틑럖뇰듯떽50%ꆢ57%ꆢ70%ꎬ쟒횱뷓죚훐햮좯죚뇈샽풶풶듳폚막욱죚ꎬ뛸훐맺횱뷓죚뇈훘퓚ꎥ훁ㄵꎥ횮볤ꆣ릫쮾햮좯뗄췆돶늻뷶캪짏쫐릫쮾퓙죚쳡릩쇋튻룶탂쟾뗀ꎬ뛸쟒뮹폐훺폚웳튵믘뇜틲랢탐탂막뛸퓬돉뗄막좨럖즢뫍첯놡쫕틦뗄럧쿕ꆣ훐맺듻뿮뗄샻싊쮮욽퓚6%ꎬ뛸햮좯샻싊쮮욽퓚3%ꎬ릫쮾햮믡쿲햮좯샻싊쮮욽뾴웫ꎬ떫쒿잰쏷쿔뗍폚듻뿮샻싊ꆣ떫릫쮾햮튪쓜릻룼뫃뗄럾컱웳튵ꎬ탨튪붻틗ꆢ탅폃움벶뫍햮좨놣뮤뗈튻쾵쇐믹뒡짨쪩붨짨ꆣ?ꎨ?ꎩ쯹폐좨쇷뫍횪쪶쇷ꆣ욷없쫇튻훖컞탎닺ꎬ틔웤퓌몬뗄컄뮯ꆢ탅폾뗈 15
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뛔쿻럑헟닺짺펰쿬ꎬ헢훖펰쿬늻뷶틢캶ퟅ쫐뎡햼쇬ꎬ룼틢캶ퟅ뛔쿻럑헟뺫짱컄뮯뫍쮼쿫탄샭뗄춳훎ꎻ퓚쯼뒴퓬뻞듳뗄샻죳뗄춬쪱틽떼ퟅ죋쏇뗄짺닺랽쪽뫍짺믮랽쪽룄뇤ꎬ틽떼ퟅ죋쏇뗄ힷ쟳뫍짧믡뎱쇷ꆣ웳튵뗄헢훖펰쿬쫇욾뷨ퟅ뛔욷없뗄쯹폐좨믱뗃뗄ꎬ뛸횪쏻욷없뗄쯜퓬쫇뾿횪쪶뫍컄뮯캪횧독뗄ꎬ쎻폐뿆벼몬솿뫍컄뮯뗗퓌뗄욷없쫇늻쓜뎤뻃뗄ꆣ?듓풴춷짏살쮵ꎬ붭쯕뿉틔캪쯹폐좨쇷뫍횪쪶쇷늻뛏힢죫믮쮮ꆣ㈰〵쓪붭쯕폐뿆퇐믺릹㌷㔱쯹ꎬ뿆벼믮뚯죋풱췲죋ꎬ뿆벼믮뚯뺭럑횧돶ퟜ뛮㘲ㄮ㐸틚풪ꎬ웕춨룟뗈풺킣115쯹ꎬ06쓪맺쓚죽훖샻짪쟫뫍쫚좨쫽럖뇰캪㔳㈶?쿮ꎨ뻓좫맺뗚뛾캻ꎩ뫍19352쿮ꎬ럖뇰햼좫맺뗄%뫍%ꎬ짌뇪짪쟫뫍힢닡럖뇰캪46437볾뫍18618볾ꎬ뻓폚좫맺짏폎ꆣ떫쯹폐좨뫍횪쪶닺좨뗄놣뮤뮹폐듽뷸튻늽뗄쳡룟ꆣ2005쓪횪쪶닺좨뻖솢낸쫜샭뗄낸볾뻍듯314볾ꎬ웤훐샻쟖좨뻀럗낸볾51볾ꎬ쎰돤샻낸볾263볾ꎬ퓚놣뮤횪쪶닺좨쿮탐뚯훐랢쿖짦쿓쎰돤샻ꆢ볙쎰쯻죋샻뗄짌욷331볾ꎬ닩뒦짌뇪볙쎰쟖좨낸볾2780웰ꎬ쎻쫕짌뇪쟖좨뇪쪶췲볾ꎬ랣쎻뿮췲풪ꆣ춬쪱좫쪡뗄횪쪶닺좨놣뮤탐뚯헽퓚뷸탐ꆣ2005쓪붭쯕13룶쪡쾽쫐좫늿맒없돉솢쇋횪쪶닺좨뻖ꎻ좫쪡탂퓶샻듺샭믺릹죽볒ꎬ뎷늢솽볒ꎬ듺샭믺릹ퟜ쫽듯떽36볒ꎻ좫쪡룷벶횪쪶닺좨뻖릲뻙냬엠통냠뫍횪쪶닺좨붲ퟹ399웚ꎬ엠통죋쫽듯48113죋ꎻ좫쪡룷벶짌뇪볠맜믺맘볌탸탻뒫ꆶ짌뇪램ꆷꆣꋙ?붭쯕욷없짺첬뗄뇤잨 붭쯕쪡뗄욷없짺첬랢짺쇋뫜듳뗄뇤잨ꎬ쫗쿈쫇냩쯦욷없돉뎤뗄짺첬쇷뗃떽쇋뷏듳뗄룄짆ꆣ붭쯕쒿잰폐좫맺ퟮ췪짆뗄룟쯙릫슷췸ꎬ붭쯕뗄퇘몣퇘붭퓋쫤듳뚯싶ꎨ스몣쳺슷뫍솬믴룟쯙릫슷뫡맡뚫컷ꎬ뺩뮦쳺슷뫍뺩뮦룟쯙릫슷ퟝ맡쓏놱ꎩ튲뗃떽쇋쫨춨ꆣ붭쯕폐솽룶맺볊믺뎡ꎬ폐돤ퟣ뗄틸탐뷰ꎬ듓뛸캪놣횤죋쇷컯쇷뫍뷰쇷뗈뗄뎩춨쳡릩쇋믹뒡ꆣ웤듎ꎬ붭쯕뗄욷없틢쪶훰붥퓶잿ꆣ쯦ퟅ붭쯕웳튵뗄ퟶ듳ퟶ잿ꎬ쯦ퟅ뛔췢뾪럅뫍ꆰퟟ돶좥ꆱ햽싔뗄쪵쪩ꎬ붭쯕뗄웳튵풽랢훘쫓ퟔ폐욷없뗄쯜퓬ꆣ뛸뺭맽폫췢맺뫏붨짨욷없뗄뎢쫔ꎬ붭쯕웳튵죏쪶떽쇋욷없붨짨뗄훘튪탔ꎬ늢퓚튻뚨돌뛈짏톧쾰쇋췢웳욷없쯜퓬뗄돉릦뺭퇩ꆣ붭쯕쪡뗄룷쿮맦뮮헽퓚뷸튻늽뗄맦뮮ꆢ실쪵횮훐ꎬ헢뇘붫틽웰욷없짺첬뗄뷸튻늽뇤잨ꆣ?췢욷없뛔붭쯕욷없짺첬뗄펰쿬?춻좻뗄컯훖죫쟖믡뛔짺뺳쓚뗄짺첬뮷뺳ꆢ풭폐컯훖뗈룷랽쏦닺짺펰쿬ꆣ퓋폃짺첬캻ꆢ짺첬쇷ꆢ쿞훆틲ퟓꆢ킭춬뷸뮯ꆢ짺첬욽뫢뗈샭싛럖컶췢욷없뛔붭쯕욷없짺첬뮷뺳뫍욷없컯훖닺짺뗄펰쿬ꆣ췢욷없뗄뷸죫ꎬ퓚듙뷸맺쓚뺭볃랢햹ꆢ닺 ꋙ쇏살풴ꎺꆶ2006훐맺횪쪶닺좨춳볆쓪본ꆷꆣ 16
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 튵뷡릹뗷헻뗄춬쪱ꎬ튲돶쿖쇋쫐뎡슢뛏ꆢ욷없뿘훆뗈뢺쏦펰쿬ꆣ?쯕훝쫇붭쯕췢욷없ퟮ캪믽뻛뗄뗘랽ꎬ평폚췢뗄뷸죫ꎬ쯕훝뗄닆헾쫕죫ꆢ믹뒡짨쪩뗈뗃떽쇋벫듳뗄췪짆ꎬ춬쪱췢웳튵엠퇸쇋튻듳엺벼쫵죋풱뫍맜샭죋풱ꎬ듸살쇋탂뗄맜샭샭쓮ꆢ쫐뎡펪쿺랽쪽뗈ꎬ평폚헢킩틧돶킧펦뗄듦퓚ꎬ쯕훝뗄놾췁웳튵튲뗃떽쇋랢햹ꎬ듓뇭3-2뿉틔뾴돶ꎬ쯕훝튲쫇붭쯕죫톡ꆶ훐맺㔰?ퟮ뻟볛횵욷없ꆷ믽뻛뗄뗘랽ꎬ뿉볻췢짌욷없뗄좷뛔놾췁욷없뗄랢햹웰떽쇋튻뚨뗄뷨본뫍듙뷸ퟷ폃ꆣ?2006쓪췢짌퓚붭쯕춶쿮쒿7016룶ꎬ쓪뗗췢짌뗇볇뮧쫽캪36463뮧ꎬ춶ퟜ뛮캪㌲㐲⸱?틚풪ꆣ쯦췢웳튵뛸살뗄쫇뷰ꆢ벼쫵ꆢ쿈뷸짨놸ꆢ쿈뷸맜샭뺭퇩ꆢ탂뗄펪쿺랽쪽ꆢ맺볊쫐뎡뗈ꎬ캪붭쯕웳튵뗄욷없붨짨쳡릩쇋쪾랶ퟷ폃ꆣ떫ퟮ뷼맺컱풺랢햹뺿훐탄랢뇭뗄튻럝퇐뺿놨룦쿔쪾ꎬ훐맺28룶훷튪닺튵훐ꎬ췢퓚㈱룶닺튵훐펵폐뛠쫽닺뿘훆좨ꆣ훐맺쫇쫀뷧쎳틗듳맺횮튻ꎬ떫쎿쓪뗄돶뿚뛮훐ꎬ훐맺ퟔ훷욷없쯹햼뗄뇈훘늻뎬맽10%ꎬ90%쫇쳹없짺닺믲퇳욷없ꆣ뿧맺릫쮾춨맽뫏ꆢ늢릺뗈쫖뛎쪵탐욷없뿘훆햼쇬쇋훐맺쫐뎡뗄뫜듳튻늿럖ꆣ붭쯕쪡컼틽췢ퟮ뛠뗄쯕훝ꎬ튲쫇놾췁욷없뷏짙뗄뗘랽ꆣ쯕훝퓸뺭돶쿖뗄쿣톩몣ꆢ뿗좸ꆢ뒺뮨ꆢ뎤돇ꆢ폱뮷뗈훸쏻욷없퓚췢욷없뗄뫏ꆢ늢릺맽돌훐퓚쫐뎡짏쿻쪧ꎬ쯕훝뗄놾췁훸쏻욷없퓚췢뷸죫훐쿊폐랢햹ힳ듳뗄믺믡ꆣ?폫욷없붨짨춬퇹훘튪짵훁룼캪훘튪뗄뻍쫇욷없놣뮤ꎬ퓚뷨본췢웳튵욷없붨짨뺭퇩뗄춬쪱ꎬ죧뫎놣뮤ꆢ랢햹ퟔ폐욷없뻍돉쇋뷏캪뷴웈뫍훘튪뗄뿎쳢ꆣ?붭쯕욷없짺첬랢햹훐듦퓚뗄컊쳢?짏쏦럖컶쇋붭쯕쪡뗄욷없짺첬쿖ힴ뫍욷없짺첬뇤잨틔벰췢욷없뛔붭쯕쪡쓚욷없뗄펰쿬ꎬퟛ뫏뛸퇔ꎬ붭쯕뗄욷없짺첬듦퓚틔쿂튻킩컊쳢ꎺ??ꆢ좱랦쇬떼욷없ꆣ쪡쓚뗄탭뛠웳튵듦퓚톸쯙훂뢻뗄탄샭ꎬퟶ돶뗣펰쿬뫳ꎬ뻍죚쿲웤쯼탐튵ꎬ쪹뗃뫜뛠탐튵뮹캴폐헦헽뗄쇬떼욷없ꆣ??ꆢ짺첬쇷늻뎩ꎬ헾뢮맦뮮룺늻짏짧믡뗄탨쟳ꆣ컞싛쫇쳺슷퓋쫤뮹쫇쮮슷퓋쫤ꎬ뚼듦퓚뫜듳뗄릩탨좱뿚ꎬ뛸몽뿕믵폊퓋뫍짏몣벰웤쯼랢듯쪡럝쿠뇈짙뗃뿉솯ꆣ짧믡뷰돤풣ꎬ떫훐킡웳튵죚쟾뗀죔늻쮳뎩ꎬ닺좨놣뮤튲탨튪뷸튻늽뗄쳡룟ꆣ??ꆢ욷없벯훐퓚뷸탐ꎬ쏻없좺쳥폐듽뷸튻늽삩듳ꆣ??ꆢ헾뢮맦뮮믲맦훆뺭뎣쫇실뫳튻늽ꎬ뛔뺭볃랢햹ꆢ욷없붨짨뎸훢ퟷ폃웄뛠ꆣ????? 17
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뗚쯄헂?욷없짺첬틲ퟓ뛔욷없뗄펰쿬퇐뺿?짺첬틲ퟓ쫇횸뛔짺컯뗄짺뎤랢폽뻟폐횱뷓믲볤뷓펰쿬뗄뮷뺳튪쯘ꆣ짺첬틲ퟓ뗄ퟜ뫍쫇짺첬뮷뺳ꆣ뛔짺컯웰ퟷ폃뗄쫇짺뺳훐룷틲ퟓ뗄ퟛ뫏ퟷ폃ꎬ뻸늻쫇떥룶짺첬틲ퟓ뗄뛀솢킧펦ꆣ떫퓚훮틲ퟓ훐ꎬ폐튻룶믲솽룶틲ퟓ퓚튻뚨쳵볾쿂웰훷떼ퟷ폃ꎬ돆캪훷떼틲ퟓꆣ쯤좻룷짺첬틲ퟓ늻쫇뗈볛뗄ꎬ떫뚼뻟폐늻뿉쳦듺탔뫍춬뗈훘튪탔ꆣ듋췢ꎬ퓚튻뚨쳵볾쿂ꎬ쒳튻틲ퟓ퓚솿짏뗄늻ퟣ뿉평쿠뷼짺첬틲ퟓ뗄퓶볓믲볓잿뛸뗃떽늹뎥ꎬ쟒뿉믱뗃쿠쯆짺첬킧펦ꆣ?욷없짺첬쾵춳짺첬틲ퟓ냼삨뺭볃짺첬틲ퟓꎨ쿻럑쫐뎡ꆢ컯쫐뎡ꆢ샍뚯솦쫐뎡ꆢ닺튵폫닺튵뷡릹ꆢ붻춨ꆢ맺볊뺭볃ꎩꎬ짧믡짺첬틲ퟓꎨ컄뮯ꆢ뷌폽ꆢ짧믡훆뛈폫헾닟ꆢ맺볊헾훎ꆢ뿆톧벼쫵ꎩꎬퟔ좻짺첬틲ퟓꎨ뗘폲뗘풵ꆢퟔ좻풴ꎩꆣꋙ?훷떼틲ퟓ뛔욷없짺첬뫍욷없붨짨뗄펰쿬럖컶?욷없짺첬훷떼틲ퟓ뗄좷뚨?퓚ퟩ돉뮷뺳뗄쯹폐틲ퟓ훐ꎬ폐룶뇰틲ퟓ웰훷떼ퟷ폃ꎬ벴훷떼틲ퟓꆣ평폚짺첬톧훐럖컶훷떼틲ퟓ뛠쫇뚨탔럖컶램믲쪵퇩맛달램ꎬ뫜쓑퓋폃떽컒쏇헢샯ꎬ틲듋컒쏇뷨폃卐卓죭볾뗄틲ퟓ럖컶램살럖컶욷없짺첬뗄훷떼틲ퟓꆣ??ꎮ뇤솿뗄톡좡뫍쫽뻝살풴?평폚맺볊헾훎틲ퟓ뫍ퟔ좻짺첬틲ퟓ뗄럇뿉뿘탔ꎨ뛔룷쪡뛸퇔ꎩꎬ컒쏇퓚럖컶쪱늻뾼싇룃틲ퟓꎻ뛸짧믡훆뛈폫헾닟쫇컒쏇튪듓뷡싛훐볓틔쳡솶뗄ꎬ쯹틔컒쏇튲붫웤듓럖컶쓚죝훐쳞돽ꆣ쓇쎴컒쏇뗄럖컶랶캧뇣쯵킡떽뺭볃짺첬틲ퟓ뫍늿럖짧믡짺첬틲ퟓꎬ벴쿻럑쫐뎡ꆢ샍뚯솦쫐뎡ꆢ닺튵폫닺튵뷡릹ꆢ붻춨ꆢ맺볊뺭볃ꆢ뷌폽ꆢ뿆톧벼쫵ꆣ?캪쇋볆솿럖컶뗄랽뇣벰럻뫏뺭볃틢틥ꎬ컒쏇탨튪톡퓱뻟쳥뗄춳볆솿살듺뇭짏쏦뗄룷룶욷없짺첬틲ퟓꆣ쓜뇭쪾쿻럑쫐뎡뗄폐뫜뛠춳볆솿ꎬ죧쿻럑ퟜ뛮ꆢ죋뻹쿻럑뛮뗈ꎬ평폚욷없뗄떵듎늻춬ꎬ웤볛룱쮮욽튲늻춬ꎬ틲듋뿉틔죏캪죋뻹쿻럑뛮춬욷없짺첬뗄쿻럑쫐뎡틲ퟓ폐룼듳뗄쿠맘탔ꆣ샍뚯솦쫐뎡컒쏇늻뾼싇샍뚯헟뗄쯘훊틲쯘ꎨ샍뚯헟뗄헻쳥뗄횪쪶ꆢ쓜솦뗈뾴돉쫇쫜컄뮯ꆢ뷌폽ꆢ뿆벼뗈틲쯘펰쿬뗄ꎩꎬ쓇쎴컒쏇뿉틔폃욽뻹릤뇭쪾샍뚯솦쫐뎡틲ퟓꎨ쪧튵싊뫍욷없뗄쿠맘탔뫜죵ꎬ맊늻뾼싇ꎩꆣ평폚닺튵뷡릹뗄뮮럖랽램폐뫜뛠훖ꎬ듓뛸뇭쪾닺튵뷡릹뗄랽램뻍폐뫜뛠훖ꎬ놾컄닉폃죽듎닺튵뮮럖램ꎬ늢폃뗚뛾닺튵뫍뗚죽닺튵퓶볓횵뗄뇈횵살뇭쪾닺튵뷡릹ꆣ붻춨뛔욷없짺첬뗄펰쿬뿉틔럖캪솽늿럖ꎺ튻쫇붻춨틲쯘춨맽놾펰쿬닺돶뗄늿럖ꎬ폃룷쪡뗄쓪뛈믵퓋ퟜ솿살뫢솿ꎻ뛾쫇붻춨틲쯘춨맽샍뚯솦펰쿬닺돶 ꋙ 솺볎ꎬ샮뎣뫩ꎮꆶ웳튵짺첬폫웳튵랢햹ꎺ웳튵뺺헹뛔닟ꆷ[M]ꎮ놱뺩ꎺ뿆톧돶냦짧ꎬ2005ꎺ22-24ꎮ 18
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뗄늿럖ꎬ폃룷쪡뗄쓪뛈뿍퓋ퟜ솿살뫢솿ꆣꋙ퓚맺볊뺭볃랽쏦ꎬ컒쏇늻뾼싇맺볊뺭볃탎쫆뗄펰쿬ꎬ횻뾼싇맺볊뺭볃붻쇷뫍뫏ퟷ쟩뿶ꎬ폚쫇뿉틔샻폃쪵볊샻폃췢ꆢ돶뿚짌욷ퟜ횵살뇭쪾맺볊뺭볃틲ퟓꆣ뛔폚뿆톧벼쫵ꎬ컒쏇뿉폃맺쓚죽훖샻짪쟫쫽뫍벼쫵쫐뎡돉붻뛮살랴펳ꆣ뷌폽뿉틔듓쫜뷌폽죋쫽뫍뗈벶ꆢ뷌폽뺭럑솽랽쏦살뫢솿ꎬ뷌폽뛔욷없짺첬뗄펰쿬훷튪퓚폚튻쫇쯹쫜뷌폽늻춬뛔욷없뗄욫뫃늻춬ꎬ뛾쫇쯹쫜뷌폽돌뛈늻춬ꎬ뒴퓬솦늻춬ꎬ듓뛸뛔욷없랢햹뗄펰쿬늻춬ꆣퟛ뫏헢솽룶랽쏦ꎬ컒쏇톡퓱죋뻹뷌폽뺭럑ퟷ캪뷌폽쟩뿶뗄듺샭뇤솿ꆣ쇭췢ꎬ컒쏇폃짌뇪힢닡쫽솿랴펳룷룶뗘쟸뛔욷없뗄훘쫓돌뛈ꆣ?놾컄쯹톡좡뗄욷없쪵솦쫽뻝쫇룹뻝ꆶ2006쓪훐맺500ퟮ뻟볛횵욷없ꆷ업탐냱ꎬ춨맽릫쪽ꎨꎩ볆쯣뗃떽ꆣ웤쯼쫽뻝훷튪살풴폚훐뺭쫽뻝췸뫍훐맺춳볆쓪본ꆣ뻟쳥쫽뻝볻뢽슼뢽뇭??ꆣ평폚컷님ꆢ룊쯠ꆢ쟠몣죽쪡뗄쫽뻝늻좫ꎬ컒쏇퓚볆솿럖컶쪱붫웤쳞돽ꆣ?2ꎮ훷돉럖뗄좷뚨?퓚ퟶ훷돉럖럖컶횮잰ꎬ놾컄쫗쿈폃卐卓죭볾뛔룷뇤솿춬욷없쪵솦횮볤뗄맘쾵뷸탐쟺쿟쓢뫏ꎨ룷뇤솿춬욷없쪵솦횮볤뗄맘쾵퓋폃쿟탔쒣탍ꆢ뛾듎뛠쿮쪽ꆢ죽듎뛠쿮쪽ꆢ뢴뫏쒣탍ꆢ짺뎤쒣탍ꆢ뛔쫽쒣탍ꆢ?탍쟺쿟ꆢ횸쫽쒣탍ꆢ쮫쟺쿟쒣탍ꆢ쏝횸쫽쒣탍ꆢ싟벭쒣탍뷸탐쓢뫏ꎩꎬ랢쿖돽쇋닺튵뷡릹횮췢ꎬ웤쯼뇤솿뚼믲뛠믲짙춬욷없쪵솦횮볤폐튻뚨뗄맘쾵ꆣ듓뇭뿉틔뾴돶ꎬ뛔룷뗘쟸뗄욷없쪵솦뫍닺튵뷡릹뷸탐쟺쿟쓢뫏ꎬ쯹뗃뗄쓢뫏폅뛈뚼뫜뗍ꎨ킡폚ꎩꎬ춬쪱뚼춨늻맽쿔훸탔볬퇩ꎨSig.듳폚ꎩꎬ틲듋뿉틔죏캪닺튵뷡릹뫍룷뗘쟸뗄욷없쪵솦횮볤늻듦퓚쿔훸뗄쿠맘맘쾵ꆣ퓚쿂쏦뗄훷돉럖럖컶훐컒쏇붫쳞돽닺튵뷡릹틲ퟓ뗄펰쿬ꆣ?뇭 Summary and Parameter Estimates Equation Model Summary Parameter Estimates R Square F df1 df2 Sig. Constant b1 b2 b3 Linear .001 .024 1 28 .879 Logarithmic .010 .286 1 28 .597 Inverse .030 .869 1 28 .359 Quadratic .080 2 27 .324 Cubic .084 .795 3 26 .508 Compound(a) . . . . . .000 .000 Power(a) . . . . . .000 .000 S(a) . . . . . .000 .000 Growth(a) . . . . . .000 .000 Exponential(a) . . . . . .000 .000 ? ꋙ 쪩쫧욼ꎮꆶ훐맺쟸폲뺭볃폫붻춨틲쯘뗄맘쾵ꆷ[J]ꎮ훐쓏닆뺭헾램듳톧퇐뺿짺톧놨ꎬ2006ꎨ2ꎩꎺ31-33ꎮ 19
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쿖퓚컒쏇폃卐卓죭볾뛔쪣폠뗄틲ퟓ뷸탐훷돉럖럖컶ꆣ퓚쫤돶뷡맻훐ꎬ듓correlation matrix뻘헳뿉틔뾴돶ꎬ룷뇤솿뗄좷폐뫜듳뗄쿠맘탔ꎬ틲듋폐뇘튪뷸탐훷돉럖럖컶ꆣKMO횵쫇폃폚볬퇩틲ퟓ럖컶쫇럱쫊폃뗄횸뇪횵ꎬ듓뇭뿉틔뾴돶ꎬ웤횵듳폚ꎬ춬쪱Bartlett뗄볬퇩튲쫇춨맽뗄ꎨ틲캪붥뷸뗄c2횵캪ꎬ벴뫜듳ꎬ쿠펦뗄쿔훸탔룅싊킡폚ꎬ캪룟뛈쿔훸ꎩꎬ틲듋쫽뻝쫊뫏쪹폃훷돉럖럖컶뗄랽램ꆣ??뇭??? KMO and Bartlett`s Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..746 Bartlett's Test ofApprox. Chi-Square df 5Sig. .000 ??퓚쿂쏦뗄뇭 Communalities?릲춬뛈?훐ꎬ샻짪쟫ꆢ욽뻹릤ꆢ죋뻹쿻럑뗄릲춬뛈럖뇰캪〮㤵?ꆢ〮?㐵ꆢ〮㤱?ꎬ릲춬뛈ퟮ킡뗄믵퓋솿튲듯떽쇋〮???ꎬ쮵쏷릫릲틲ퟓ쳡릩뗄탅쾢솿뮹쫇뇈뷏뛠뗄ꎬ벴컒쏇폃릫릲틲ퟓ살듺뇭룃ퟩ쫽뻝뷸탐쿠맘럖컶뗄탅쾢뚪쪧쫇뫜짙뗄ꆣ?뇭 Communalities Initial Extraction 죋뻹쿻럑욽뻹릤짌뇪힢닡믵퓋솿뿍퓋솿샻폃췢돶뿚ퟜ횵샻짪쟫벼쫵돉붻뛮만뚨닺춶죋뻹뷌폽뺭럑 Method: Principal Component Analysis. ?듓뇭4-4 Total Variance Explainedꎨퟜ랽닮뷢쫍ꎩ뇭훐뿉틔뾴떽ꎬ룹뻝쳘헷횵듳폚?뗄튪쟳쳡좡쇋솽룶릫틲ퟓꎬ솽룶릫틲ퟓ뗄샛볆릱쿗싊듯떽쇋㠵⸸㔲?ꎬ틲듋ꎬ톡퓱솽룶릫틲ퟓ틑뺭폐쇋ퟣ릻뗄뷢쫍뛈ꆣ? 20
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뇭 Total Variance Explained Extraction Sums of Squared Rotation Sums of SquaredInitial Eigenvalues LoadingLoadingCo% ofCumulati% ofCumulati% ofCumulationentTotal Variance ve Total Variance ve Total Variance ve Method: Principal Component Analysis. ?평쿂춼탽뫳뗄헽붻틲ퟓ뫉퓘헳뿉횪ꎺ뗚튻릫릲틲ퟓ짏룟퓘뫉뗄횸뇪폐만뚨닺춶ꆢ샻짪쟫ꆢ짌뇪힢닡ꆢ뿍퓋솿ꆢ믵퓋솿ꆢ돶뿚짌욷ퟜ횵ꆢ샻폃췢ꎬ쿠펦뗄틲ퟓ퓘뫉횵럖뇰캪ꆢꆢꆢꆢꆢꆢꎬ컒쏇붫뗚튻릫릲틲ퟓ폃F1뇭쪾ꆣ뿉틔죏캪F1훷튪랴펦뗄쫇ퟜ쳥뗄뺭볃쟩뿶뛔욷없붨짨뗄펰쿬ꎬ컒쏇뿉틔붫웤쏼쏻캪뺭볃믮솦틲ퟓꆣ퓚뗚뛾릫릲틲ퟓ짏퓘뫉뷏룟뗄틲ퟓ폐죋뻹뷌폽뺭럑ꆢ욽뻹릤ꆢ벼쫵돉붻뛮ꆢ죋뻹쿻럑ꎬ쿠펦뗄틲ퟓ퓘뫉횵럖뇰캪ꆢꆢꆢꎬ컒쏇붫뗚뛾릫릲틲ퟓ폃F2뇭쪾ꆣ뿉틔뾴돶ꎬ뗚뛾릫릲틲ퟓ돽쇋벼쫵돉붻뛮췢훷튪쫇랴펦룶죋쟩뿶뗄ꎬ뷸튻늽뗄뿉틔럖캪솽샠ꎬ벴욽뻹릤뫍죋뻹쿻럑ꆢ죋뻹뷌폽뺭럑뫍벼쫵돉붻뛮ꎬ틲듋컒쏇뿉틔붫룃틲ퟓ쏼쏻캪쿻럑뫍뿆벼틲ퟓꆣ? 21
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뇭 Rotated Component Matrix?aCompone12만뚨닺. 샻짪쟫.짌뇪힢닡.뿍퓋솿. 믵퓋솿. 돶뿚ퟜ횵.샻폃췢.죋뻹뷌폽뺭럑 .979욽뻹릤.벼쫵돉붻뛮.죋뻹쿻럑. Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 3 iterations.??훷떼틲ퟓ뗄펰쿬솦럖컶 듓짏쏦뗄럖컶뿉횪ꎬ욷없짺첬뗄훷튪펰쿬틲ퟓ캪F1뫍F2ꆣ컒쏇뷓쿂살볌탸럖컶헢솽룶훷떼틲ퟓ뛔욷없붨짨뺿뺹폐뛠듳뗄펰쿬솦ꆣ?쫗쿈ꎬ폃卐卓죭볾짺돉컒쏇쯹폃뇤솿뗄쿠펦뗄뇪ힼ뇤뮯뇤솿?만뚨닺닎춶ꆢ?샻짪쟫ꆢ?짌뇪힢닡ꆢ?뿍퓋솿ꆢ?믵퓋솿ꆢ?돶뿚ퟜ횵ꆢ?샻폃췢ꆢ?죋뻹뷌폽뺭럑ꆢ?욽뻹릤ꆢ?벼쫵돉붻뛮ꆢ?죋뻹쿻럑ꎻ좻뫳룹뻝짏쏦뗄뇭 Total Variance Explainedꎨퟜ랽닮뷢쫍ꎩ훐룸돶뗄쳘헷횵볆쯣쎿튻룶쳘헷룹뛔뗄떥캻쳘헷쿲솿ꎬ벴ꎺ?1e=ꎬꎬꎬꎬꎬꎬꎬꎬꎬꎬT[]1l1 =ꎬꎬꎬꎬꎬ3ꎬꎬꎬ0T[..229ꎬꎬ] ꎨꎩ 춬퇹뗄랽램뿉틔쟳돶e2ꎬ폚쫇뿉틔킴돶뗚튻훷돉럖뗄뇭듯쪽ꎺ F1?〮㌷?⩚샻짪쟫?〮㌶?⩚샻폃췢?〮㌵?⩚짌뇪힢닡?〮㌴?⩚돶뿚짌욷ퟜ횵?〮㌳?⩚죋뻹쿻럑??〮?⩚욽뻹릤⬰?㈹?⩚만뚨닺춶??〮㈲?⩚믵퓋솿⬰⸲㈹??죋뻹뷌폽뺭럑⬰⸱㜳⩚뿍퓋솿⬰⸲㐵⩚벼쫵돉붻뛮???ꎨꎩ? 22
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 춬샭ꎬ컒쏇뿉틔킴돶뗚뛾릫릲틲ퟓF2뗄뇭듯쪽ꆣ폚쫇뿉틔볆쯣돶F1ꎬF1뗄횵ꆣ볻뢽뇭??ꆣퟮ뫳컒쏇폃욷없쪵솦ꎨ?ꎩ뛔F1ꆢF2뷸탐믘맩ꆣ?평폚훷돉럖뗄횵쫇뺭맽뇪ힼ뮯뒦샭뗄ꎬ틲듋쿟탔믘맩쎻폐뛠듳쪵볊틢틥ꆣ헢샯ꎬ컒쏇볙짨F1ꎬF1뫍?뗄맘쾵럾듓폚뿆늼ꆪ뗀룱삭쮹몯쫽ꎬ벴ꎺ? =aFbF(1−b Y)12 ꎨꎩ 폃卐卓죭볾뷸탐뛔뢽뇭??뗄쫽뻝뷸탐볆쯣ꎬ뿉뗃떽죧쿂뗄쿠맘뗄쾵쫽뫍볬퇩쟩뿶ꆣ평뇭㐮?뿉횪ꎬퟮ뫳뗄몯쫽캪ꎺ? Y= ꎨꎩ 닎쫽?뗄맀볆뗄뇪ힼ컳캪〮?㤲ꎬ럇뎣킡ꎬ뛸㤵?뗄훃탅쟸볤캪ꎨ〮㈴?ꎬ〮㘲?ꎩꎬ뿧뛈짔캢폐뗣듳ꎬ떫짐퓚뿉뷓쫜뗄랶캧쓚ꆣ?뇭 Parameter Estimates 95% Confidence Interval ParameteEstimateStd. Error Lower Upper ANOVAa Sum MeaSourcSquaredf SquareRegressio5E+0022E+00Residual5E+00219678Uncorrected Total 5E+002Corrected Total 3E+002Dependent variable: Y a. R squared = 1 - (Residual Sum of Squares) / (Corrected Sum of Squares) = .817. ?듓뇭뿉틔랢쿖ꎬ헢샯뗄쓢뫏폅뛈R2=ꎬ뿉볻ꎬ쓢뫏폅뛈뮹쫇뇈뷏샭쿫뗄ꆣ헢샯닐닮욽랽뫍캪믘맩욽랽뫍뗄ㄥퟳ폒ꎨregression/residualꎩꆣ헢룶뇈횵벰짏쏦뗄훃탅쟸볤뚼폐뗣듳ꎬ헢뿉쓜뫍컒쏇뗄몯쫽볙짨폐맘ꆣ컒쏇헢샯뗄뿆늼ꆪ뗀룱삭쮹몯쫽쫇맦쒣놨돪늻뇤뗄ꎬ헢튻뗣퓚컒쏇뗄볆솿쒣탍샯늢늻쓜뗃떽폐솦뗄횧돖ꎬ춬쪱뿆늼ꆪ뗀룱삭쮹몯쫽틾몬뗄볙짨뮹냼삨웤쯼뇤솿믲맘쾵뛔?뗄펰쿬쫇뫜킡뗄ꎬ틔훁폚뿉틔뫶싔뗄ꎬ떫듓컒쏇뗄짏쏦뗄럖컶훐뿉틔뾴돶ꎬ뮹폐뫜뛠웤쯼틲 23
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쯘뛔?폐펰쿬ꆣ틲듋ꎬ캪쇋쳡룟볆솿럖컶뗄뺫뛈ꎬ컒쏇뿉틔뎢쫔냑맦쒣놨돪늻뇤뗄뿆늼ꆪ뗀룱삭쮹몯쫽ퟷ쫊떱뗄탞룄ꎬ탞룄뫳뗄몯쫽죧쿂ꎺ? Y=aFbFc12 ꎨꎩ 뛔듋몯쫽폃卐卓죭볾볆쯣뿉틔뗃떽몯쫽뗄뻟쳥뗄뇭듯쪽ꎬ평뇭???뿉횪ꎺ? Y= ꎨꎩ 쾵쫽b, c뗄뇪ힼ컳럖뇰캪ꎬꎬ뚼뇈뷏킡ꎬ뛸쟒뇈짏쏦뗄〮〹?폐쇋튻뚨뗄룄짆ꆣ춬쪱컒쏇듓뇭㐮?뿉틔랢쿖ꎬ헢샯뗄쓢뫏폅뛈춬짏듎볆쯣쿠뇈폐쇋쏷쿔뗄룄뇤ꎺR2=ꆣ춬쪱ꎬ듓뇭뿉틔뾴돶ꎬ닐닮욽랽뫍튲뇈룕닅쯵킡쇋탭뛠ꎬ틲듋ꎬ뿉틔죏캪컒쏇쿖퓚뗄볆솿쒣탍뇈룕닅폐쇋룄뷸ꆣ듓쪽ꎨꎩ뫍쪽ꎨꎩ뛔뇈훐뿉틔랢쿖ꎬ뗚튻훷돉럖뗄횸쫽퓚솽듎닢솿훐뇤뮯늻듳ꎬ훷튪쫇뗚뛾훷돉럖뗄횸쫽퓚룄뷸뗄쒣탍훐뇈풭살쯵킡쇋탭뛠ꆣ?듓ꎨꎩ쪽뿉틔횪뗀ꎬ펰쿬룷뗘쟸욷없쪵솦뗄훷튪쫇뗚튻훷돉럖ꎬ웤뛔욷없돉뎤뗄릱쿗뛈캪%ꎬ쿔좻쫇펰쿬욷없돉뎤뗄ퟮ캪훷튪뗄틲쯘ꎬ뛸뗚뛾훷돉럖뛔욷없돉뎤뗄릱쿗뛈캪%ꎬ솽헟횮뫍캪ꎬ킡폚1ꎬ헢뫍컒쏇뗄짨쿫룕뫃컇뫏ꎬ틲캪뮹폐웤쯼틲쯘뛔?닺짺펰쿬ꆣ헢튲랴펳쇋컒쏇퇐뺿욷없짺첬뮷뺳뫍욷없헾닟뗄틢틥쯹퓚ꆣ 뇭 Parameter Estimates 95% Confidence Interval ParameteEstimate Std. Error Lower Upper ? 뇭 ANOVAa Sum MeaSourcSquaredf SquareRegressio5E+0032E+00Residual 2E+ Total 5E+002Corrected Total 3E+002Dependent variable: Y a. R squared = 1 - (Residual Sum of Squares) /(Corrected Sum of Squares) = .945.? 24
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쿖퓚ꎬ컒쏇붫붭쯕뗄쫽뻝ꎨ뇪ힼ뮯횮뫳뗄쫽뻝ꎬ볻뢽뇭??ꎩ듸죫쪽ꎨꎩ뿉틔뗃떽ꎺY붭쯕=8821ꎬ듳폚붭쯕뗄쪵볊횵㠲〹ꎬ벴폐캴뷸죫볆솿쒣탍뗄웤쯼틲쯘ퟨ낭쇋붭쯕뗄욷없붨짨뫍욷없랢햹ꆣ죧뫎랢쿖헢킩틲쯘ꆢ죧뫎룄짆헢킩틲쯘ꎬ컒쏇쫔춼듓붭쯕욷없짺첬뗄쿞훆틲ퟓ훐헒돶듰낸ꆣ? 붭쯕욷없짺첬훐뗄쿞훆틲ퟓ?평짏쏦뗄럖컶ꎨ뗚죽헂뫍㐮?뷚ꎩ뿉횪ꎬ붭쯕뗄욷없짺첬듦퓚ퟅ튻킩컊쳢ꎬ헢킩퓚뫜듳돌뛈짏쫇평쿞훆틲ퟓ틽웰뗄ꎬ튪뷢뻶헢킩컊쳢ꎬ뻍튪쿻돽쿞훆틲ퟓ뗄쿞훆ꆣ놾뷚컒쏇듓붭쯕욷없짺첬듦퓚뗄컊쳢돶랢ꎬힷ룹쯝풴ꎬ헒돶떼훂헢킩컊쳢뗄붭쯕욷없짺첬뗄쿞훆틲ퟓꆣ?1ꎮ좱랦쇬떼욷없ꆣ쪡쓚뗄탭뛠웳튵듦퓚톸쯙훂뢻뗄탄샭ꎬퟶ돶뗣펰쿬뫳ꎬ뻍죚쿲웤쯼탐튵ꎬ쪹뗃뫜뛠탐튵뮹캴폐헦헽뗄쇬떼욷없ꆣ헢쫗쿈쫇욷없컄뮯붨짨뗄쿞훆틲ퟓퟷ폃ꆣ욷없컄뮯냼삨웳튵놾짭뛔욷없랢햹뗄뾴램뫍맦뮮ꎬ듓헢랽쏦살쮵ꎬ쪡쓚뗄뫜뛠웳튵좱랦튻훖ퟶ냙쓪샏ퟖ뫅뗄웸뛈뫍틣솦ꆣ춬쪱욷없컄뮯튲뛔쿻럑헟닺짺펰쿬ꆣ헽죧뫬뚹벯췅쯹탅퇶뗄ꎺ쏻없뗄튻냫쫇벼쫵ꎬ쇭튻냫쫇컄뮯ꆣ욷없컄뮯붨짨뗄쒿뗄쫇캪쇋붫컞탎뗄컄뮯볛횵뮯캪폐탎뗄욷없볛횵ꎬ펮뗃맣듳뗄쿻럑헟ꆣ쿻럑헟톡퓱뗄튻룶훘튪샭평뻍쫇욷없뗄컄뮯ꆣ욷없뗄컄뮯뻶뚨쇋욷없뗄떵듎ꎬ듓뛸퓚튻뚨돌뛈짏뻶뚨쇋욷없뗄샻죳싊ꆣ붭쯕뗄웳튵틑뺭냑웳튵컄뮯붨짨쳡짏틩쫂죕돌ꎬ떫죧뫎좷뚨욷없뗄컄뮯ꆢ죧뫎죃쿻럑헟죏춬욷없컄뮯퓲폐듽볌탸얬솦ꆣ?튪돉캪튻룶탐튵쓚뗄쇬떼욷없ꎬ뷶뷶폐컄뮯쫇늻릻뗄ꎬ뮹튪폐쇬쿈폚뇰죋뗄뫋탄뺺헹솦ꆣ폐뿉쓜돉캪뫋탄뺺헹솦뗄틲쯘폐뫜뛠ꎬ떫첸떽쇬쿈ꎬ횻폐늻뛏뗄뒴탂ꎬ뒴탂쫇놣돖뷸늽뫍쇬쿈뗄ퟮ훘튪뗄틲쯘ꆣ퓚짏쏦럖컶뗄솽룶훷돉럖떱훐ꎬ뚼냼몬폐뫍뒴탂쿠맘뗄틲쯘ꎨ샻짪쟫ꆢ죋뻹뷌폽뺭럑ꆢ벼쫵쫐뎡돉붻뛮퓚솽룶늻춬뗄훷돉럖떱훐ꎩꎬ뿉볻뒴탂뗄훘튪탔ꆣ뛔폚뫜뛠붭쯕웳튵뛸퇔뒴탂쫇ퟮ캪훘튪ꎬ춬쪱폖쫇뷏캪잷좱뗄ꆣ틲듋뒴탂쓜솦쫇붭쯕욷없짺첬붨짨뗄쇭튻쿞훆틲ퟓꆣ?2ꎮ짺첬쇷늻뎩훷튪쫇믹뒡짨퓚웰ퟨ낭ퟷ폃ꆣ평폚쳺슷퓋쫤뫍쮮슷퓋쫤뚼듦퓚뫜듳뗄릩탨좱뿚ꎬ쪹뗃뫜뛠웳튵뗄컯쇷뿬뷝탔뗃늻떽놣헏ꎬ퓚튻뚨돌뛈짏퓶볓쇋컯쇷돉놾ꆣ뛸듺뇭뿬뷝퓋쫤뗄몽뿕믵폊퓋뫍짏몣벰웤쯼랢듯쪡럝쿠뇈룼쫇짙뗃뿉솯ꆣ퓋쫤쟾뗀뗄늻뎩늻뷶뷶쫇킧싊뗄컊쳢ꎬ평폚쟾뗀펵벷ꎬ쪹뗃뫜뛠짨쪩뎬뢺뫉퓋ꎬ늻뷶쪹퓋쫤뿬뷝탔뗃늻떽놣횤ꎬ뮹쪹퓋쫤춾훐뗄뫄쯰볓듳ꎬ닖뒢톹솦퓶볓ꎬ웳튵뗄훜훜웚볓뎤ꆣ쓇쎴ꎬ웳튵본폚듋ꎬ삩헅뗄뗘횷뻍폐뿉쓜늻톡퓚놾쟸폲쓚ꎬ뛸웤쯼놾듲쯣톡퓱붭쯕뗄튻킩춶튲믡쿲웤쯼뗘랽ꆣ쯹틔ꎬ짺첬쇷쫇튻룶욿뺱ꎬ쿞훆쇋짺첬쟸쓚뗄웳튵뗄돉뎤ꆢ삩헅뫍탂웳튵뗄볓죫ꆣ뛸쇭튻랽쏦ꎬ쯤 25
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 좻짧믡뷰돤풣ꎬ떫훐킡웳튵죚쟾뗀죔늻쮳뎩ꎬ듓뛸ퟨ낭쇋탭뛠웳튵뗄뿬쯙돉뎤ꆣ컒쏇냑컯쇷ꆢ뷰쇷뗈뗄쿞훆ퟷ폃좫늿맩뷡떽짺첬쇷쿞훆틲ퟓꆣ?3ꎮ욷없벯훐퓚뷸탐ꎬ쏻없좺쳥폐듽뷸튻늽삩듳뗄컊쳢쫇평뛠랽쏦뗄풭틲퓬돉뗄ꆣ헢늻떫폐짏쏦럖컶뗄욷없컄뮯ꆢ뒴탂쓜솦ꆢ짺첬쇷뗈쿞훆틲ퟓ뗄ퟷ폃ꎬ뮹폐웤쯻랽쏦뗄펰쿬ꆣ짺첬쇷뗄쿞훆ퟷ폃늻떫폐짏쏦럖컶뗄믹뒡짨쪩뗄ퟷ폃ꎬ뮹폐뷰쇷뗄뎩춨탔컊쳢ꆣ뷰쇷늻뎩뇭쿖퓚쓑틔죚믲죚뗄돉놾맽룟ꆣ쓑틔죚쪹훐킡웳튵췹췹쎻폐ퟣ릻뗄뷰뷸탐욷없췆맣ꆢ튵컱췘햹ꆢ닺욷쿟삩헅ꎬ듓뛸뻍늻쓜힡폐샻뗄쪱믺뷸탐췘햹ꎬ쪵쿖뿧풽쪽랢햹ꆣ죚돉놾맽룟믡퓶볓웳튵뗄럧쿕ꎬ믲쪹웳튵늻풸틢죚ꎬ춬퇹쪹웳튵쓑틔랢햹ힳ듳ꆣ평폚짺첬쇷쿞훆틲ퟓ뗄ퟷ폃ꎬ퓚횪쏻욷없벯훐뗄춬쪱ꎬ쏻없좺쳥쎻폐뷸튻늽뗄삩듳ꎬ벴횻폐벯훐쎻폐믽샛ꆣ춬쪱펪쿺쿞훆틲ퟓ뗄ퟷ폃튲뫜듳ꎬ헢늻떫폐뛔닺욷뗄펪쿺ꎬ뮹폐뛔욷없뗄펪쿺ꆣ붭쯕웳튵펪쿺뗄짮뛈뮯뫍맺볊뮯틑뺭실퓚쇋맺볊횪쏻웳튵ꎬ짵훁쫇맺쓚횪쏻웳튵뗄뫳쏦ꆣ펪쿺룺늻짏뇘좻쫇닺욷쿺쫛뫍샻죳쫜떽펰쿬ꎬ듓뛸삩헅벰욷없펰쿬솦뚼쫜떽펰쿬ꆣ?4ꎮ헾뢮뗄맦뮮튪뷸튻늽뎬잰ꎬ뛔쫐뎡뗄맦랶튪뷸튻늽잿뮯ꆣ튻룶컯훖믡톰헒쫊뫏ퟔ벺짺듦뗄뿕볤ꎬ퓚ퟮ쫊뫏ퟔ벺뗄뿕볤훐춣쇴ꆢ돉뎤뫍랱횳ꆣ헾뢮튪뎬잰펪퓬웳튵춶뗄컖췁ꆢ욷없돉뎤뗄튡삺ꆣ죧짏쏦쯹럖컶뗄ꎬ뛔믹뒡짨쪩뗄맦뮮틑뺭웈퓚쎼뷞ꎬ춬쪱훆뛈붨짨튲뿌늻죝뮺ꆣ볒죏캪ꎬ퓚컒맺웳튵뒴붨욷없뗄웴쏉웚ꎬ헾뢮펦떱볓듳틽떼뫍맦랶솦뛈ꎬ틔췆뷸훐맺욷없햽싔ꆣ뻟쳥뛸퇔ꎬ뻍쫇튪릫욽ꆢ릫헽ꆢ릫뾪뗘짨훃쫐뎡맦퓲ꎬ횻폐쫐뎡뺺헹닅쓜탎돉욷없ꆣ쏦뛔췢욷없뗄뷸죫ꎬ헾뢮횧돖쏱ퟥ웳튵ퟔ훷욷없뗄ퟅ솦뗣펦룃럅퓚룸쯼쏇뒴퓬튻룶릫욽뗄뺺헹뮷뺳랽쏦ꆣ틲듋ꎬ헾뢮죧맻쎻폐풤볻탔뗄맦뮮ꎬ쎻폐뎬잰뗄햽싔퇛맢ꎬ쓇쎴헢뇘붫돉캪붭쯕욷없짺첬붨짨뗄쿞훆틲ퟓꆣ?ퟛ짏쯹쮵ꎬ붭쯕뗄욷없짺첬쿞훆틲ퟓ냼삨욷없컄뮯ꆢ뒴탂쓜솦ꆢ짺첬쇷ꆢ펪쿺ꆢ헾뢮맦뮮뗄잰햰탔ꆣ?붭쯕욷없짺첬쿞훆틲ퟓ뗄늹뎥믺훆?욷없컄뮯ꆢ뒴탂쓜솦ꆢ짺첬쇷ꆢ펪쿺ꆢ헾뢮맦뮮뗄잰햰탔뗈쿞훆틲ퟓퟨ낭쇋붭쯕욷없짺첬뗄뫍킳랢햹ꎬ튪듙뷸붭쯕뗄욷없붨짨ꎬ뇘탫늹뎥헢킩틲ퟓ뗄쿞훆ퟷ폃ꆣ?쏖늹욷없컄뮯좱쪧믲늻ퟣ돽쇋붫웳튵컄뮯폫욷없ꎨ컄뮯ꎩ뒴붨폐믺뗘뷡뫏웰살ꎬ퓺퓺쪵쪵뗄뷸탐욷없맦뮮뫍욷없붨짨췢ꎬ뮹뿉틔춨맽맣룦뫍쏷탇듺퇔뗈랽쪽톸쯙쳡룟닺욷뗄횪쏻뛈뫍쏀폾뛈ꆣ듋췢ꎬ쿊쏷뗄닺욷탎쿳ꆢ뺫좷뗄쫐뎡쾸럖ꆢ짮뛈펪쿺뗈뚼뿉틔퓚튻뚨돌뛈짏쏖늹욷없컄뮯뗄늻ퟣꎬ냯훺욷없햼쇬쫐뎡ꎬ쿲쇬떼욷없싵뷸ꆣ듓쇭췢튻랽쏦살쮵ꎬ헢튻쟐뚼탨튪튻룶솼뫃뗄훆뛈뮷뺳ꆢ짧믡컄뮯 26
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 럕캧ꎬ붭쯕헾뢮쫊쪱쳡돶ꆰ붭쯕쪡쏻없췆뷸햽싔ꆱ룕뫃웰떽틽떼뫍맦랶ퟷ폃ꆣ?뒴탂쓜솦쫇웳튵쇬쿈뗄룹놾ꎬ뒴탂쓜솦뗄쳡룟쫇춨맽횪쪶뗄믽샛뫍퓋폃쪵쿖뗄ꆣ퓚웳튵쓚늿컞램톸쯙믽샛횪쪶닺짺뒴탂뗄쪱뫲ꎬ틽뷸뒴탂돉맻뿉틔퓝쪱뮺뷢뒴탂쓜솦늻ퟣ쿞훆틲ퟓ뗄ퟷ폃ꆣKogut뫍Zander(1993)죏캪웳튵폐쓜솦컼쫕틆벼쫵ꎬ뒴퓬뫍뢴훆탂뗄횪쪶ꎬ뻍쓜쪵쿖쫐뎡뗄삩헅ꆣ쯹틔틽뷸ꆢ뢴훆췢늿횪쪶쫇뿉틔웰떽늹뎥ퟷ폃뗄ꆣ짏튻뷚훷돉럖럖컶뗃돶뗄뗚뛾훷돉럖ꎨ웤훐뗄벼쫵돉붻뛮ꎩ뻍랴펦쇋웳튵컼쫕틆벼쫵뗄쫐뎡쟩뿶ꆣ캪쇋놣헏헢튻늹뎥믺훆뗄쮳샻뷸탐ꎬ탨튪뷸튻늽췆뚯닺톧퇐뗄뷡뫏ꎬ탨튪뒴퓬맦랶뗄쫐뎡붻틗쳥훆ꆣ?짺첬쇷쿞훆틲ퟓ뗄ퟷ폃춬웳튵ퟔ짭뗄쓜솦쫇늻췪좫쿠맘뗄ꎬ튪뮺뷢믲쿻돽짺첬쇷쿞훆틲ퟓ뗄쿞훆ퟷ폃ꎬퟮ룹놾뗄뮹쫇헾뢮믲짧믡볓잿믹뒡짨쪩붨짨ꎬ볓잿믹놾쫐뎡훆뛈붨짨ꎬ쪹헻룶짧믡쓜릻컯뎩웤쇷ꆣ듓짏컄뗄럖컶횪뗀짺첬쇷쿞훆틲ퟓ훷튪쫇뛔짺첬쇷뫍쏻없좺쳥뗄삩듳웰떽쿞훆ퟷ폃ꎬ뛔듋컒쏇튻랽쏦뿉틔볓잿쇷춨쟾뗀뗄붨짨ꎬ춬쪱잿뮯욷없펪쿺ꎬ컞싛쫇닺욷쿺쫛뮹쫇웳튵죚ꎬ뚼뫍욷없뗄펰쿬솦폐뫜듳뗄맘쾵ꎬ잿뮯욷없펪쿺뿉틔쫊떱뮺뷢짺첬쇷쿞훆틲ퟓ뗄ퟷ폃ꆣ?펪쿺쫇쎿룶욷없쯦쪱쯦뗘뚼뿉틔ퟶ뗄쫂쟩ꎬ떫뺿뺹죧뫎펪쿺ꆢ펪쿺뗄킧맻죧뫎좡뻶폚웳튵뗄펪쿺햽싔뫍펪쿺쓜솦ꆣ퓚웳튵ퟔ벺뗄펪쿺쪵솦컞램듯떽쯹탨튪뗄쮮욽쪱ꎬ뿉틔쟳훺폚톯릫쮾믲췢쏦뗄튵뗄펪쿺믺릹ꎨ릫쮾ꎩ살췪돉ꆣ헾뢮튪맦랶웳튵뗄펪쿺퓋ퟷꎬ춬쪱ퟨ횹볙쎰캱쇓닺욷뛔쏻없닺욷뗄ꆰ쇓뇒쟽훰솼뇒ꆱ킧펦?ꆣ?헾뢮맦뮮좱랦잰햰탔믡틖훆헻룶뺭볃뗄믮솦ꎬ튲뻍쫇믡쪹뗚튻훷돉럖뗄랢햹쫜떽펰쿬ꎬ뛔폚죔뒦퓚탍웚뗄뺭볃쳥폈웤죧듋ꆣ떱욷없짺첬뗄튻룶훷떼틲ퟓ쫜떽틖훆쪱ꎬ돽쇋튪믽벫뗘뷢돽룃틲ퟓ뗄쿞훆ퟷ폃ꎬ뮹튪쟳훺폚쇭췢튻룶틲ퟓꎨ쿻럑뫍뿆벼틲ퟓꎩꎬ벴웳튵ힷ쟳뿆벼뒴탂뫍춨맽펪쿺뗈틽떼쿻럑헟ꆣ?듓짏쏦뗄럖컶뿉틔뾴돶ꎬ짺첬틲ퟓ늹뎥믺훆좫늿쫇룷룶웳튵ퟔ벺쏖늹짺첬뮷뺳뗄늻ퟣꎬ뛸웳튵쫇럱쓜릻ퟶ떽ꎬ튻쫇좡뻶폚웳튵ퟔ짭뗄쓜솦ꎬ뛾쫇좡뻶폚펰쿬욷없짺첬뗄훷떼틲ퟓꎬ벴뺭볃믮솦틲ퟓꆣ튻룶폐믮솦뗄뺭볃쳥ꎬ웤ퟔ짭룷쿮믺쓜뗄탞뢴쓜솦뫜잿ꆣ떫쿞훆틲ퟓ뗄늹뎥믺훆쫇폐쿞뛈뗄ꎬ컊쳢뗄ퟮ뫳뷢뻶뮹쫇튪ퟅ퇛폚쿞훆틲ퟓ놾짭ꆣ? 27
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뗚컥헂?붭쯕욷없훖좺폅뮯퇐뺿?붭쯕뫏쫊뗄욷없훖좺뗄럖컶?놾뷚컒쏇퓋폃SWOT럖컶램럖컶붭쯕욷없짺첬ꎬ럖컶췢욷없벰맺쓚룷훷튪닺튵뗄욷없뗄폅쫆ꆢ쇓쫆ꆢ믺믡뫍췾킲ꆣ뷡뫏붭쯕욷없짺뺳뗄쳘뗣뫍욷없짺첬뗄훷떼틲ퟓ뫍쿞훆틲ퟓꎨSWOT럖컶훐뗄쇓쫆뫍췾킲ꎩꎬ좷뚨붭쯕뫏쫊뗄욷없훖좺ꆣ?SWOT럖컶벴폅쫆ꎨstrengthꎩꆢ쇓쫆ꎨweaknessꎩꆢ믺믡ꎨopportunityꎩ뫍췾킲ꎨthreatꎩ럖컶ꆣ틲듋ꎬ퓋폃SWOT럖컶욷없쪵볊짏쫇붫뛔욷없쓚췢늿쳵볾룷랽쏦쓚죝뷸탐ퟛ뫏뫍룅삨ꎬ뷸뛸럖컶웤폅쇓쫆ꆢ쏦쇙뗄믺믡뫍췾킲뗄튻훖랽램ꆣ웤훐ꎬ폅쇓쫆럖컶훷튪쫇ퟅ퇛폚욷없ퟔ짭뗄쪵솦벰웤폫뺺헹뛔쫖뗄뇈뷏ꎬ뛸믺믡뫍췾킲럖컶붫힢틢솦럅퓚췢늿뮷뺳뗄뇤뮯벰뛔욷없뗄뿉쓜펰쿬짏ꆣ?컒쏇뗄南佔럖컶돽쇋뛔췢욷없뷸탐럖컶췢ꎬ뮹붫뛔탐튵욷없쫽솿햼뻝훐맺ퟮ뻟볛횵업탐냱잰벸캻뗄탐튵뷸탐럖컶ꎬ쯼쏇럖뇰쫇쪳욷틻쇏튵ꆢ럄횯럾ힰ튵ꆢ뒫쎽ꆢ춨탅뗧ퟓ뫍䥔튵ꆢ튽튩튵ꆢ볒뗧튵ꆢ웻뎵튵ꆢ뷰죚튵ꆣ??ꎮ췢욷없뗄SWOT럖컶ꆣ췢욷없뗄폅쫆퓚폚웤욷없횪쏻뛈ꆢ벼쫵짏뗄쇬쿈ꆢ맜샭뗄쿈뷸탔벰뷰쪵솦ꆣ췢욷없뗄쇓쫆퓚폚쫐뎡쟾뗀늻죧맺쓚뗄튻킩횪쏻욷없췪짆ꆣ맺쓚뫜뛠횪쏻욷없뚼폐쇋쿠떱췪짆뗄쿺쫛쟾뗀ꎬ뛸췢욷없췪좫쫇냗쫖웰볒ꎬ쓑틔헹좡떽뫃뗄쟾뗀풴ꎬ죧맻췢욷없ퟔ붨쟾뗀믡돉놾맽룟믲룺늻짏욷없퓚쫐뎡짏삩헅뗄늽랥ꆣ뻍쿱쒿잰퓚볒뗧탐튵튻퇹ꎬ뮹쎻폐췢욷없퓚쫐뎡짏ퟔ붨쿺쫛쟾뗀뗄쿈샽ꆣ떫쯦ퟅ췢욷없퓚맺쓚뺭펪쪱볤뗄퓶볓ꎬ웤쟾뗀붫훰늽뗃떽췪짆ꆣ췢욷없뗄믺믡퓚폚펵폐뎩춨뗄맺볊쫐뎡쟾뗀ꎬ펵폐맦랶뗄훆뛈벰펦뛔쫐뎡뫍뮷뺳뇤뮯뗄믺훆ꆣ춬쪱ퟮ캪훘튪뗄쫇뫜뛠뗘랽캪쇋컼틽췢ꎬ뚼룸틔췢욷없뫜뛠폅믝뗄쳵볾ꆣ뛸췢욷없놾짭뿉틔퓚룷맺벰컒맺뗄룷룶쪡럝횮볤뷸탐ퟔ평톡퓱ꎬퟮ뫳톡훐뗄춶뗘뇘좻쫇뛔웤ퟮ캪폐샻뗄ꆣ췢욷없뗄췾킲퓚폚컄뮯뗄죚뫏컊쳢ꆣ췢욷없뗄컄뮯틆횲떽붭쯕믡폐쮮췁늻럾뗄랴펦ꎬ틲듋췢욷없떽훐맺뺭뎣믡폐튻룶놾췁뮯뗄뷗뛎ꆣ춬쪱췢욷없뛔맺쓚쿻럑쪱짐냑컕뗄ힼ좷탔폐쪱뫲늻죧맺쓚웳튵ꆣ평폚컄뮯맛쓮뗄늻춬ꎬ맺쓚쿻럑헟뫍컷랽쿻럑헟뛔닺욷뗄췢탎뗈폐늻춬뗄짳쏀맛쓮ꎬ췢욷없뺭뎣퓚헢샯룸맺쓚욷없쇴쿂믺믡ꆣ떫쯦ퟅ췢욷없뷸죫쪱볤뗄믽샛뫍뛔맺쓚쿻럑쫐뎡쇋뷢뗄볓짮ꎬ헢훖췾킲폐풽살풽캢죵뗄쟷쿲ꆣ?듓짏쏦뗄럖컶뾴췢욷없죴쓜힡믺믡ꆢ랢믓폅쫆뻍쓜퇯뎤뇜뛌ꎬ퓚훐맺뗄욷없짺첬훐ퟂힳ돉뎤ꆣ뛸헽죧짏컄쯹럖컶뗄ꎬ췢욷없뗄틧돶킧펦뫍쪾랶킧펦붫쪹뗃붭쯕늻뗃늻뷓쓉췢욷없ꆣퟛ뫏뛸퇔ꎬ췢욷없붫퓚붭쯕욷없짺첬훐햼폐 28
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 튻뚨뗄뗘캻ꆣ??ꎮ쪳욷탐튵뗄SWOT럖컶ꆣ쪳욷틻쇏튵뗄폅쫆퓚폚ꎬ쪳욷튵쫇맘쾵떽죋쏇뗄짺믮낲좫ꎬ쫇죋쏇쎿쳬뚼튪쿻럑뗄컯욷ꆣ쪳욷튵뗄횪쏻욷없늻떫퓚붭쯕ꎬ퓚좫맺튲쫇룷탐튵훐ퟮ뛠뗄ꎬ폐솼뫃뗄믹뒡ꆣ평폚붭쯕뾿몣ꆢ뛠뫓쇷뫾늴ꎬ쮮닺욷풭쇏럡뢻ꎬ춬쪱튲폐욽풭뫍즽뗘ꎬ뿉틔짺닺룷훖풭쇏ꆣ붭쯕뗄릤튵뫍짌튵쿠뛔랢듯ꎬ캪쪳욷틻쇏튵뗄랢햹쳡릩쇋쫐뎡믹뒡뫍벼쫵짨놸살풴ꆣ붭쯕쪳욷틻쇏튵뗄쇓쫆퓚폚퓚좫맺랶캧쓚ꎬ붭쯕뗄쪳욷틻쇏샠욷없뗄ퟜ쳥쪵솦뷏죵ꆣ좫맺릲폐㘲볒쪳욷틻쇏샠욷없죫톡ퟮ뻟볛횵욷없ꎬ붭쯕횻폐솽볒ꆣ쯤좻붭쯕폐뫜뛠쪳욷볓릤돶뿚웳튵ꎬ떫돶뿚뛔쿳떥뗷ꎬ춬쪱맦쒣뷏킡ꆣ뢻폐붭쯕뗘폲쳘즫뗄쪳욷횪쏻뛈믲맦쒣뷏킡ꆣ붭쯕쪳욷탐튵뗄믺믡퓚폚뷸죫쏅볷쿠뛔뷏뗍ꎬ폐뷏듳뗄쫐뎡탨쟳ꆣ춬쪱ꎬ삥즽뗈뗘폐튻엺췢쪳욷볓릤웳튵ꎬ캪붭쯕쪳욷튵뗄랢햹쳡릩쇋뷨본뫍횸떼ꆣ쪳욷탐튵뗄췢퓚췾킲퓚폚탐튵뺺헹벤쇒ꎬ탐튵뇪ힼ훰붥쳡룟ꆣ붭쯕쪳욷틻쇏쫐뎡짏췢욷없햼쇋듳늿럖럝뛮ꎬ붭쯕뗄놾췁욷없횻폐폪죳뫍캬캬ꎬ랽뇣쏦ꆢ틻쇏ꆢ냼삨훐룟떵뻆샠쫐뎡벸뫵뾴늻떽붭쯕놾췁욷없뗄펰ퟓꎬ쪳욷쫐뎡튲평듳훚쿻럑쪱듺뷸죫럖훚쿻럑쪱듺ꎬ쿻럑풽살풽뛠퇹뮯ꆢ룶탔뮯ꎬ헢튪쟳웳튵퓚펪쿺짏룼폐헫뛔탔ꎬ뇘탫뷸탐쫐뎡쾸럖ꎬ쳡릩튵뗄닺욷ꎬ듲퓬쒳튻샠믲쒳튻죋좺쫐뎡볒뫍샏듳ꎬ쟀쿈햼뻝쿻럑헟탄훐폐쿞뗄탄훇풴ꎬ듓뛸ퟶ듳ퟶ잿ꆣ쪳욷쫐뎡틑평풭살뗄닺욷뫍벼쫵뺺헹쿲욷없뺺헹ꆣ평폚뷱쓪솬솬돶쿖쪳욷훊솿컊쳢ꎬ죧뢷퇴쓌럛쫂볾ꆢ쯕떤뫬쫂볾뗈뗈ꎬ쪳욷낲좫뮯릤ퟷ붫돉캪웳튵쿂튻늽릤ퟷ뗄펲탔맦뚨뫍훘뗣ꆣ??ꎮ붭쯕춨탅뗧ퟓ뫍IT튵뗄SWOT럖컶ꆣ폅쫆쫇뻟폐닺튵믹뒡뫍죋닅릩펦ꎬ뷼쓪랢햹톸쯙ꎬ헻룶탐튵뗄붡뾵ힴ뿶늻뛏룄짆ꎬ돶쿖쇋튻엺틔뒺삼ꆢ킡쳬뛬캪듺뇭뗄듳웳튵벯췅ꆣ쯕훝ퟷ캪훐맺뷓쫜춨탅뗧ퟓ뫍IT튵뗄췢믹뗘ꎬ캪붭쯕쳡릩쇋뷏캪췪헻뗄닺튵솴ꎬ뻟폐쫐뎡쿺쫛랽쏦뗄폅쫆ꆣ쇓쫆쫇좱랦뫋탄뺺헹솦ꎬ벼쫵쮮욽ꆢ퇐랢쪵솦폐듽뷸튻늽뗄쳡룟ꆣ붭쯕뗄뷰샻쮰싊ꆢ닺뢺햮싊뫍돉놾럑폃샻죳싊춬짏몣ꆢ맣뚫ꆢ헣붭뗄춬샠웳튵쿠뇈뮹폐닮뻠ꆣ춬쪱ꎬ룃닺튵퓬돉뗄붭쯕뮷뺳컛좾퓚볓뻧ꎬ듓뎤웚살쮵ꎬ뮷뺳컛좾뗄볓뻧뇘좻떼훂닺튵뺺헹솦뗄듳럹쿂붵ꎬ듓뛸늻뿉쓜듯떽뿉돖탸랢햹뗄쒿뗄ꆣ붭쯕춨탅뗧ퟓ뫍䥔튵뗄믺믡쫇췢짌뫍룛냄첨춶햼쇋훷쳥뗘캻ꎬ컒쏇뗄웳튵폐쿲췢톧쾰뗄믺믡ꎬ폐뷏쫬솷뗄벼쫵죋풱릩룸ꆣ췾킲퓚폚쏦뛔췢짌잿듳뗄뺺헹톹솦ꎬ죋솦풴돉놾튲늻뛏쳡룟ꆣ붭쯕춨탅짨놸ꆢ볆쯣믺벰웤쯼뗧ퟓ짨놸훆퓬튵훐췢짌뫍룛냄첨춶웳튵뗄ퟜ닺ꆢퟜ닺횵ꆢ쮰뷰ퟜ뛮럖뇰햼떽헻룶닺튵뗄%ꆢ%뫍%ꆣꋙ붭쯕놾췁웳튵퓝쪱뮹쎻폐쿱솪쿫ꆢ뮪캪ꆢ훐탋쓇퇹쫀뷧벶욷없ꎬ붭쯕춨탅뗧ퟓ뫍䥔튵탨튪믽벫닎폫맺볊늢릺ꎬ탐쿺쫖뛎탨튪쿲쫀뷧뚥벶욷없뾿슣ꆣ? ꋙ탬듓닅ꎬ샮솮쮮ꎬ쪯웦ꎮꆶ붭쯕닺튵랢햹놨룦2006ꆷ[M]ꎮ놱뺩ꎺ짧믡뿆톧컄쿗돶냦짧ꎬ2006ꎺ105-117ꎮ 29
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 ?ꎮ뒫쎽튵뗄SWOT럖컶ꆣ쯦ퟅ뺭볃좫쟲뮯늽랥뗄볓뿬ꎬ훐맺뒫쎽튵늻뷶퓚닺튵탎첬짏폫쫀뷧랶캧쓚뗄뒫쎽닺튵쟷춬ꎬ퓚쫐뎡뺭볃훐뗄뮥뚯뫏ퟷ튲죕틦볓짮ꎬ훐맺뗄욽쏦쎽쳥쎿쳬뾯퓘뗄맣룦훐ꎬ살ퟔ뿧맺웳튵뗄닺욷햼뻝쇋쿠떱뗄럝뛮ꆣ붭쯕뒫쎽튵뗄폅쫆퓚폚붭쯕욽쏦쎽쳥캪쇋뛔뾹췸싧쎽쳥뗄탋웰ꆢ펦뛔쎽쳥쫐뎡냗죈뮯뗄뺺헹ꎬ럗럗뒥췸믲폫췸싧쎽쳥뮥뚯죚뫏ꎬ죧쫽ퟖ뮯뗄ꆰ쫖믺놨ꆱ돉캪붭쯕벰좫맺욽쏦쎽쳥쟩폐뛀훓뗄뒴탂뛔쿳ꆣ붭쯕뒫쎽튵뗄쇓쫆퓚폚붭쯕쒿잰뮹쎻폐탎돉쿱퇫쫓믲뫾쓏컀쫓쓇퇹뻟폐좫맺펰쿬솦뗄쎽쳥믺릹ꆣ퓚맺쓚뫜뛠폐펰쿬뗄뒫쎽웳튵뾪췘몣췢쫐뎡뗄뿊췻뫍탅탄늻뛏볓잿ꎬ늻뛏삭뷼훐맺뫍쫀뷧뻠샫뗄춬쪱ꎬ붭쯕뗄튻킩놨횽퓓횾뮹쎻싵뾪ퟟ돶좥뗄늽랥ꆣ붭쯕뗄뒫쎽튵뗄펰쿬솦뮹믹놾짏쿞폚붭쯕쪡쓚ꆣ붭쯕뗄뒫쎽욷없붨짨뫍욷없펪쿺뮹뒦폚웰늽뷗뛎ꆣ붭쯕뒫쎽튵뗄믺믡퓚폚훐맺놨뾯튵뗄쳥훆ꆢ믺훆룄룯헽퓚늻뛏볓뿬ꎬ벯췅뮯뺭펪ꆢ솢쳥뮯랢햹ꎬ돉캪튻훖탂뗄랢햹쒣쪽ꆣ놨뾯튲폫웤쯼쎽쳥횮볤ꎬ쿠뮥붻죚뗄쟷쫆퓚늻뛏볓뿬ꎬ헢뛔붭쯕뒫쎽튵룼뫃뗄냑컕랢햹믺폶뻟폐쪮럖훘튪뗄ퟷ폃ꆣ붭쯕뒫쎽튵뗄췾킲퓚폚쯦ퟅ뮥솪췸ꆢ컞쿟춨톶뗄탋웰틔벰쯼퓚뒫쎽쇬폲뗄늻뛏랢햹ꎬ뒫춳놨뾯쎽쳥룐쫜떽쇋잰쯹캴폐뗄톹솦ꎬ놨뾯튵쏦쿲쫽ퟖ뮯탍뗄탨쟳죕틦뷴웈ꆣ붭쯕뒫쎽튵랢햹쟷쫆펦룃쫇쯦ퟅ뒫춳쎽쳥뗄쳥훆믺훆룄룯뗄볓뿬ꎬ듙뷸늻춬쎽쳥횮볤뗄뮥뚯죚뫏ꎬ틔듋살냑컕뒫춳쎽쳥뺭볃랢햹뗄믺폶ꆣ??ꎮ뷰죚튵뗄SWOT럖컶ꆣ붭쯕뷰죚튵뗄폅쫆퓚폚뷰죚튵뷰돤ퟣꎬ퓚맺쓚틸탐튵훐듴뮵헋뗄뇈샽뷏킡ꆣ붭쯕뷰죚튵뗄쇓쫆퓚폚뎤웚틔살ꎬ평폚헾닟놣뮤ꎬ붭쯕벰헻룶훐맺뗄뷰죚튵쿠뛔폚웤쯼탐튵뛸퇔늢쎻폐쪵쿖헦헽뗄쫐뎡뮯뺭펪ꎬ춬맺췢탭뛠틸탐뫍놣쿕릫쮾샺뺭벸냙쓪뗄랢햹뛸탎돉뗄돉쫬뗄믺훆쿠뇈ꎬ컒쏇뗄뷰죚웳튵퓚욷없붨짨짏쿔뗃폗훉뛸컞솦ꎬ뷰죚뒴탂닺욷쫕틦짙ꆢ닣듎뗍ꆣ듻뿮맽럖틐훘듳훐탍웳튵ꆣ쒿잰붭쯕짌튵틸탐쫐뎡뚨캻쒣뫽ꆢ뺭펪듖럅ꎬ뛔탂닺욷룺럧뎭쾮ꎬ늢탎돉뗍볛뛱탔뺺헹ꆣ붭쯕뷰죚튵뗄믺믡퓚폚뾿뷼짏몣뷰죚훐탄ꎬ캪붭쯕쿠맘뷰죚닺튵뗄랢햹쳡릩쇋뇣샻ꆣ훐맺뷰죚튵뗄룄룯캪붭쯕뷰죚웳튵뗄뒴탂쳡릩쇋믺폶ꎨ쓏뺩틸탐ꆢ붭쯕틸탐헽쫇퓚헢퇹뗄놳뺰쿂룄훆뫍돉솢뗄ꎩꆣ붭쯕뷰죚튵뗄췾킲퓚폚쯦ퟅ훐맺뷰죚튵뗄좫쏦뾪럅ꎬ훐맺뷰죚쫐뎡짏뗄뺺헹늻뛏볓뻛ꎬ욷없뺺헹틑뺭돉캪훐맺뷰죚웳튵뗄탂햽뎡ꆣ췢틸탐뿉좫쏦뺭펪죋쏱뇒쇣쫛튵컱룸훐맺뷰죚튵듸살쇋벫듳뗄돥믷ꆣ룹뻝뮥솪췸뗄좨췾뗷닩쿔쪾ꎬ훐췢틸탐뗄닮뻠내헕톡퓱죋쫽뗄뛠짙듓룟떽뗍틀듎캪ꎺ럾컱쮮욽ꆢ럾컱짨쪩ꆢ욷없탎쿳ꆢ뷰죚닺욷뫍틸탐뗄뿉뾿탔ꆣ붭쯕뗄뷰죚튵횻폐뚨캻뿍뮧뛀쳘탨쟳닅쓜퓚쒬웵닣쏦싺ퟣ뿍뮧ꎬ닅쓜믱뗃룟뛋뿍뮧뗄쟗ꎬ늻뛏헹좡폅훊뿍뮧ꆣ??ꎮ웻뎵튵뗄SWOT럖컶ꆣ붭쯕웻뎵튵뗄폅쫆퓚폚떱뗘헾뢮뗄헾닟쟣킱ꆣ붭쯕웻뎵튵뗄쇓쫆퓚폚붭쯕뗄웻뎵쫐뎡늻쿱죕놾ꆢ몫맺ꎬ룼늻쿱얷쏀맺볒ꎬ폐벼 30
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쫵ꆢ폐횪쪶닺좨ꎬ폅솼뗄닺욷탔쓜쪹웤쏻퇯쫀뷧ꎬ튲쎻폐ꆰ짏웻ꆱꆢꆰ튻웻ꆱ쓇킩릫쮾뗄쫐뎡햼폐싊ꎬ붭쯕뗄웻뎵훆퓬웳튵죧쓏뺩풾뷸ꆢ퇯훝퇇탇ꆢ퇎돇웰퇇뗈퓚벼쫵짏쎻폐쫴폚ퟔ벺뗄횪쪶닺좨ꎬ퓚욷없펰쿬솦짏횻뻖쿞폚붭쯕벰훜뇟뗘쟸ꆣ붭쯕웻뎵튵뗄믺믡퓚폚폐쫐뎡탨쟳믹뒡ꎬ붭쯕뺭볃랢듯ꎬ좫쪡쏱폃웻뎵펵폐솿훁2006쓪쒩틑춻웆240췲솾ꎬ쮽볒뎵ퟜ솿틑뷓뷼150췲솾ꎬ쓪퓶솿뷓뷼40췲솾ꎬ쮽볒뎵틑돉캪웻뎵쿻럑뗄훷솦뻼ꆣ춬쪱욷없뗄ퟮ병돉쏻믺믡쫇퓚돉뎤웚ꎬ뷸죫떽돉쫬웚ꎬ튪뫜뿬횪쏻뗄쓑뛈뻍뫜듳ꆣ뛔폚훐맺뗄웻뎵튵살쮵ꎬ웻뎵쫐뎡퓚훐맺헽뒦퓚돉뎤웚ꎬ튲뻍쫇쮵훐맺놾췁웻뎵욷없뗄쯜퓬펦룃퓚헢룶쪱웚뷸탐ꎬ붭쯕웻뎵웳튵죴튪쯜퓬쏻없탎쿳ꎬ쿖퓚쫇쓑뗃뗄믺폶ꆣ춬쪱ퟔ훷욷없퓚햼쇬뺭볃탍뷎뎵쫐뎡ꎬ늢폐쇋튻뚨뗄풭쪼믽샛횮뫳ꎬ폐쇋튻뚨뗄쓜솦뷸뻼룟뛋뎵쫐뎡ꎬ헢뛔쯜퓬욷없쫇뇘늻뿉짙뗄뷗뛎ꆣ붭쯕웻뎵튵뗄췾킲퓚폚쒿잰훐맺뗄웻뎵닺솿뎬맽램맺ꎬ퓚쏀맺ꆢ죕놾ꆢ뗂맺횮뫳돉캪쫀뷧뗚쯄듳웻뎵짺닺맺ꆣ떫쫇ꎬ좴벸뫵헒늻떽쫴폚훐맺췪좫펵폐ퟔ훷횪쪶닺좨뗄욷없ꆣ붭쯕뗄웻뎵닺튵튲쫇퓚뫏ꆢ쫕릺훐볨쓑잰탐ꆣ쏦뛔벤쇒뗄쫐뎡뺺헹ꎬ붭쯕웻뎵웳튵횻폐훆뚨ퟔ벺뗄욷없햽싔늢훰늽폨틔쪵쪩ꎬ퓚닺욷훊솿뫍닺욷탔쓜짏늻뛏뗄룄뷸쳡룟ꎬ얬솦쳡룟욷없뗄쓚퓚볛횵ꎬ늻뛏쳡짽욷없탎쿳ꎬ늢틔듋캪믹뒡폐틢쪶뗘냑ퟔ벺쓉죫떽좫쟲횪쏻웻뎵욷없랢햹햽싔떱훐ꆣ??ꎮ볒뗧튵뗄SWOT럖컶ꆣퟷ캪훐맺랢햹ퟮ뿬뗄탐튵횮튻ꎬ볒뗧튵㈰〷쓪돶쿖좫쏦뢴쯕쫆춷ꎬ룷ퟓ탐튵뚼뫜잿뺢ꆣ붭쯕볒뗧튵뗄폅쫆퓚폚ퟔ㈰〲쓪틔살ꎬ뗧웷믺킵뗄탂닺욷닺횵튻횱퓚퓶볓ꎬ퓚튻뚨돌뛈짏랴펳쇋뗧웷믺킵훆퓬탐튵뗄뒴탂쓜솦ꎬ쮵쏷웳튵뒴탂쓜솦튻횱퓚퓶잿ꎬ춬쪱튲랴펳쇋웳튵닺욷쫐뎡탨쟳ힴ뿶ꎬ쫐뎡뛔뗧웷믺킵훆퓬튵탂닺욷뗄탨쟳뇈뷏췺쪢ꆣ춬쪱뷱쓪붭쯕볒뗧탐튵뗄펯샻쓜솦튲늻뛏퓶잿ꎬ웳튵뿷쯰쏦늻뛏쯵킡ꎬ좫풱샍뚯짺닺싊늻뛏짏짽ꆣ붭쯕볒뗧튵뗄쇓쫆퓚폚볒뗧ퟷ캪뿆벼몬솿쿠뛔뷏룟뗄닺욷ꎬ웳튵뗄벼쫵뒴탂쓜솦쫇뻶뚨욷없뺺헹폅쫆뗄맘볼틲쯘ꆣ쯤좻뒺삼ꆢ탂뿆뗈퇐랢춶죫뫍샻짪쟫늻뛏퓶볓ꎬ떫ퟜ쳥짏붭쯕웳튵펵폐뗄뫋탄벼쫵뫍뫋탄벼쫵횧독뮹늻뛠ꎬ웳튵뗄뫋탄벼쫵뺺헹솦쫇욷없뺺헹솦뗄뫋탄ꎬ뇘탫볓뿬닺욷뫍탂벼쫵뗄뒴탂늽랥ꎬ돉캪룼뛠뗄벼쫵뇪ힼ뗄붨솢헟ꆣ춬쪱ꎬ컒쏇볒뗧웳튵ꎨ냼삨맺쓚뗄듳뛠쫽볒뗧웳튵ꎩ뗄욷없쓚몭맽럖잿뗷닺욷뗄릦쓜ꎬ좴뫶쫓쇋욷없볛횵맛뫍컄뮯ꆣ붭쯕볒뗧튵뗄믺믡퓚폚쯦ퟅ볒뗧쿻럑헟뗄컄뮯닣듎뫍쫕죫쮮욽뗄쳡룟ꎬ쿻럑헟뗄욷없틢쪶룼볓잿쇒ꎬ폈웤쫇뛔욷없뗄볛횵맛뫍욷없컄뮯쳥쿖뗄욷없쟩룐룼볓훘쫓ꆣ붭쯕볒뗧튵뿉틔춨맽욷없볛횵맛뫍욷없컄뮯뗄쯜퓬살쪵쿖ퟔ벺뗄량풾ꆣ붭쯕볒뗧튵뗄췾킲퓚폚쯦ퟅ탐튵뺺헹볓뻧ꎬ붭쯕뗄뗧웷믺킵훆퓬튵퓚붭쯕ퟜ쳥훆퓬튵뗄럝뛮훐뗄뫜뛠횸뇪뚼폐늻춬돌뛈뗄쿂붵ꆣ듋췢ꎬ붭쯕뗄볒뗧튵퓚뷸튻늽볓뿬펪쿺뒴탂늽랥ꎬ쪵쿖펪쿺짮뛈뮯뫍맺볊뮯 31
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 랽쏦실퓚쇋맺쓚웤쯼튻킩웳튵ꎨ죧뎤뫧ꆢ몣뛻ꆢ솪쿫ꎩ뗄뫳쏦ꆣ??ꎮ럄횯튵뗄SWOT럖컶ꆣ붭쯕럄횯튵뗄폅쫆퓚폚럄횯럾ힰ튵튻횱쫇훐맺돶뿚뗄ꆰ좭춷닺욷ꆱꎬퟷ캪럄횯탐튵좫쟲뗚튻짺닺ꆢ돶뿚ꆢ쿻럑듳맺ꎬ훐맺뗄럄횯욷돶뿚ퟜ솿햼뻝좫쟲뗄25%ꆣ쯦ퟅ붭쯕럄횯튵닺튵솴뗄췘햹뫍퇓짬ꆢ탐튵펯샻쒣쪽뗄탍ꆢ펪쿺쫐뎡뗄쟐뮻폫뾪췘ꆢ탐튵쓚뗄뛠풪뮯ꆢ뿧탐튵뛠풪뮯뫍폫췢뫏ퟷ쳡짽릫쮾뺺헹솦뗈뛠훖랽쪽ꎬ듓쒿잰뾴틑뺭퓚늻짙릫쮾뗄뺭펪훐좡뗃쇋튻뚨뗄돉킧ꆣ붭쯕럄횯튵뗄쇓쫆퓚폚좱랦뫋탄뺺헹솦ꎬ좫탐튵헦헽ퟔ훷뒴탂뗄뇈샽늻떽?ꎬ훐룟떵닺욷짙뛸뗍볛캻뗄짌욷뛠ꎬ쫀뷧횪쏻욷없룼짙ꎬ룟뛋쫐뎡듳뛠놻췢맺욷없햼쇬ꆣ붭쯕럄횯튵훐맺폐웳튵햼훷쳥뗘캻ꎬ떫뺭펪킧틦뗍쿂ꎬ뿷쯰퇏훘ꎬ쓑틔퓚뺺헹죕틦벤쇒뗄쫐뎡짏짺듦ꆣ붭쯕볒럄횯튵뗄믺믡퓚폚붭쯕폐쏦쇏ꆢ뢨쇏돉쳗릩펦뗄풭쇏믹뗘ꎬ닉릺랽뇣ꎬ뻟폐컈뚨뗄솼탔랢햹뮷뺳ꆣ붭쯕럄횯튵뗄췾킲퓚폚펡뛈ꆢ쒫컷룧ꆢ췁뛺웤ꆢ냍믹쮹첹ꆢ쏏볓삭ꆢ첩맺ꆢ쮹샯삼뾨ꆢ풽쓏ꆢ쓏럇ꆢ쓡죕쓡퇇뗈훚뛠랢햹훐맺볒튲쫇럄횯욷돶뿚맺ꎬ웤늿럖돶뿚쫐뎡폫훐맺훘뗾ꆣ틲듋ꎬ쯦ퟅ랢햹훐맺볒폈웤쫇퇇훞훜뇟맺볒뗄럄횯튵뺺헹솦늻뛏쳡룟ꎬ훐맺뗄돉놾폅쫆늻뛏쿂뮬ꎬ캴살럄횯욷돶뿚뺳뿶룼볓뢴퓓ꆣ뷼쓪살ꎬ훐맺럄횯튵싅퓢랴쟣쿺ꆢ쳘놣헾닟ꎬ춬쪱훐맺돶뿚췋쮰헾닟뗷헻폖쪹돶뿚췋쮰웳튵쏦쇙돶뿚췋쮰붵뗍ꆢ죋쏱뇒짽횵뫍샍뚯솦돉놾짏짽ꆢ샻죳뿕볤복짙뗈삧뺳ꆣ훐맺럄횯튵쫴폚샍뚯쏜벯탍닺튵ꎬ뛸쒿잰훷튪돶뿚늿쏅뗄샍뚯솦좱뿚훁짙캪100췲죋ꆣ쿖퓚쫇붭쯕럄횯튵쯜퓬쏻없뗄ퟮ뫃쪱믺ꎬ뗈샍뚯솦폅쫆즥쪧뫳퓙쯜퓬욷없붫쫂놶릦냫ꆣ?듓욷없붨짨뫍욷없짺첬랢햹뗄뷇뛈뾴ꎬ붭쯕돽쇋튪틽떼뫍맦랶췢욷없뗄랢햹췢ꎬ뮹펦룃췆뚯웤쯼닺튵뗄욷없붨짨ꆣ듓짏쏦뗄SWOT럖컶훐뿉틔뾴돶ꎬ붭쯕뗄럄횯튵ꆢ볒뗧튵퓚좫맺랶캧쓚뒦폚뷏캪잿쫆뗄뗘캻ꎬ쟒폐쇋튻엺좫맺훸쏻욷없ꎬ헢킩닺튵뗄랢햹뚼뇈뷏돉쫬ꎬ닺튵쓚뗄뇤뚯쿠뛔컈뚨ꎬ헢킩탐튵틔뫳뗄뺺헹쫇욷없볛횵뫍욷없컄뮯뗄뺺헹ꎬ컒쏇펦룃폐톡퓱뗄췆뚯헢킩닺튵쓚뗄튻킩폅탣웳튵뫍폅탣욷없뷸죫쫀뷧욷없뗄탐쇐ꆣ붭쯕뗄뷰죚튵뫍뒫쎽퓚좫맺랶캧쓚쎻폐뻟폐뫜듳펰쿬솦뗄욷없ꎬ뛸쟒헢솽룶탐튵튻횱쫇쫜떽놣뮤뷏뛠뗄탐튵ꎬ펦룃퓚믺훆쳥훆룄룯뗄맽돌훐힡믺폶ꆢ믽벫뒴탂ꎬ뷸탐짮뛈뮯뗄욷없쯜퓬뫍펪쿺ꎬ죧맻듭맽쿖퓚뗄믺폶ꎬ틔뫳퓙쟳욷없쯜퓬붫쫂놶릦냫ꆣ쪳욷틻쇏쫐뎡탐튵쓚ꎬ퓚뫜뛠쾸럖쇬폲뮹쎻폐붭쯕놾췁쏻없ꎬ떫룃탐튵퓚붭쯕뗄폅쫆뫍믺믡좴뫜듳ꎬ틲듋폐랢햹뗄잱솦ꎬ춬쪱캪쇋듸뚯얩듥뺭볃뗄랢햹ꎬ캪쇋얩쏱뗄퓶쫕ꎬ붭쯕뗄쪳욷틻쇏웳튵튪떣뢺웰훘듳뗄쪹쏼ꆣ뛸붭쯕뗄쪳욷틻쇏욷없튪퓚ퟮ뻟볛횵욷없업탐냱짏쒱쟳룼뛠뗄쾯듎ꎬ뇘탫튻튪삩듳맦쒣ꎬ뛾튪잿뮯낲좫룅쓮ꎬ죽튪퓶볓탻뒫ꎬ쯄튪볓잿쫐뎡쾸럖ꎬퟟ쳘즫뮯랢햹뗀슷ꆣ붭쯕뗄웻뎵닺튵틑뺭듭맽쇋튻룶틔뗍볛캻뿬쯙쟐죫쫐뎡뗄믺믡ꎬ퓚벼쫵벰맦쒣랽쏦튲쎻폐폅쫆ꎬ튪쯜퓬좫맺짵훁쫇쫀뷧횪쏻욷없폐 32
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뷏듳뗄쓑뛈ꎬ쫇럱튪췆뚯붭쯕웻뎵닺튵쯜퓬횪쏻욷없좡뻶폚헾뢮닺튵헾닟뗄탨튪ꎬ퓚컒쏇쿂쏦욷없짺첬뗄퇐뺿훐늻ퟶ맽뛠뗄쳖싛ꆣ붭쯕뗄춨탅뗧ퟓ뫍䥔튵튲쫇붭쯕쿠뛔놡죵뗄닺튵ꎨ쯤좻닺튵닺횵뷏듳ꎩꎬ떫퓚룃닺튵뗄쒳킩쇬폲쓚죧맢샂훆퓬뗈뮹쫇폐폅쫆뗄ꎬ틲듋ꎬ뿉틔뷸탐뫡쿲삩헅ꎬ듸뚯헻룶닺튵솴욷없뗄랢햹ꆣ춬쪱ꎬ붭쯕폐쳵볾샻폃췢짌춶뗄틧돶킧펦살볓뿬춨탅뗧ퟓ뫍䥔닺튵뗄랢햹ꆣ?뫏쫊욷없훖좺뗄쿞훆틲ퟓ뗄늹뎥믺훆?컒쏇퓚짏튻뷚훐퓋폃SWOT럖컶붭쯕욷없짺첬훐룷탐튵뗄욷없쿞훆틲ퟓꎬ벴탐튵욷없쇓쫆뫍췾킲ꎬ헢샯컒쏇볌탸럖컶헢훖쇓쫆뫍췾킲뗄늹뎥믲룄뷸믺훆ꆣ???쏦뛔붭쯕뫜뛠쪳욷볓릤돶뿚웳튵돶뿚뛔쿳떥뗷ꎬ맦쒣뷏킡ꎬ붭쯕뗄쪳욷틻쇏샠욷없뗄ퟜ쳥쪵솦뷏죵ꎬ틔벰탐튵뺺헹벤쇒ꎬ탐튵뇪ힼ훰붥쳡룟뗄삧뺳ꎬ컒쏇튻쫇튪삩듳욷없뗄쪵솦ꆣ듳웳튵뿉틔샻폃ퟔ벺뗄욷없ꆢ뷰ꆢ쟾뗀뗈ퟛ뫏뗄풴쪵솦뷸탐춬훊뮯뗄닺욷퇓짬ꎬ틔춨맽ퟔ짭뗄잿쫆췆맣뫍뒫능쳡짽퓚떥뛀쫐뎡쇬폲뗄듓컞떽폐뗄쫐뎡럝뛮ꆢ욷없횪쏻뛈ꎬ뷸뛸삩듳맦쒣ꆣ뛾튪볓잿욷없췆맣ꆣ퓚쪳욷낲좫죕틦캪죋쏇쯹훘쫓뗄쪱뫲ꎬ볓잿욷없췆맣돽쇋탻뒫닺욷쳘즫ꆢ욷없뗄컄뮯뫍쟩룐쯟쟳ꎬ뮹튪잿뮯욷없쯹듺뇭뗄싌즫뮷놣뫍붡뾵룅쓮ꆣ죽쫇듲퓬뻟폐뗘랽뗘폲쳘즫뗄욷없ꎬ듓펪쿺햽싔짏뷸탐뇤ꎬ뷸탐뻛붹펪쿺뫍뺫쾸뮯펪쿺ꆣ?㈰〶쓪ꎬ붭쯕쪳욷틻쇏탐튵펯샻쮮욽쏷쿔쳡룟ꎬ캪웳튵삩헅ꆢ욷없췆맣쳡릩쇋폐샻뗄쳵볾ꆣ???평폚붭쯕춨탅뗧ퟓ뫍IT튵좱랦뫋탄뺺헹솦ꎬ틔벰췢짌뗄훷쳥뗘캻뫍잿듳뗄뺺헹톹솦ꎬ캬뮤쫐뎡뗄뺺헹탔뷡릹ꎬ듳솦랢햹쓚쳘뇰쫇맺폐웳튵쫇뇘좻톡퓱ꆣ훆뚨쿠맘헾닟ꎬ믽벫횧돖맺쓚웳튵쳘뇰쫇맺폐웳튵뗄랢햹ꎬ췪짆죚폫탅듻헾닟ꎬ뛔쏱ퟥ춨탅닺욷뗄돶뿚쳡릩탅듻횧돖ꎬ틔룷훖쿮믹뷰틔벰맺볊놾뷰뫍맺햮뗈랽쪽퓚쫐뎡뫍뷰춶죫랽쏦럶돖뻟폐햽싔탔뫍맺럀틢틥뗄웳튵ꆣ냯훺웳튵붨솢폫맺쓚췢룟킣ꆢ퇐뺿믺릹벰웳튵볤뗄벼쫵뒴탂햽싔솪쏋ꎬ퓚폅쫆쇬폲뺡뿬헆컕튻엺뫋탄벼쫵뫍맘볼벼쫵ꎬ췆뚯룼뛠뗄ꆰ붭쯕훆퓬ꆱ뇤돉ꆰ붭쯕뒴퓬ꆱꎬ쳡룟붭쯕웳튵뗄횪쏻뛈ꎬ뷸뛸듲퓬붭쯕뗄횪쏻욷없ꆣ웤듎쫇튪퓶잿ퟔ훷뒴탂쓜솦ꎬ쳡짽닺튵뫋탄뺺헹솦ꆣ릹붨틔웳튵캪훷쳥ꆢ쫐뎡캪떼쿲ꆢ닺톧퇐뷡뫏뗄벼쫵뒴탂쳥쾵ꎬ춨맽웳튵훷뚯ꎬ쫐뎡삭뚯뫍헾뢮췆뚯뗄뷡뫏ꎬ듙뷸웳튵볓듳퇐랢춶죫ꆣ틀췐붭쯕뗄닺튵믹뒡뫍뿆뷌폅쫆ꎬ듳솦쳡룟풭쪼뒴탂쓜솦ꆢ벯돉뒴탂쓜솦뫍틽뷸쿻뮯컼쫕퓙뒴탂쓜솦ꆣꋙ춬쪱캪쇋쫷솢욷없탎쿳벰듯떽맺볒ꆢ쪡뗄뮷놣튪쟳ꎬ룷욷없펦퇏룱쿮쒿붨짨뗄뮷놣뇪ힼꎬ헹ퟶ뮷놣쿳탎뗄횪쏻욷없ꆣ???붭쯕뒫쎽튵좱랦뻟폐좫맺펰쿬솦뗄쎽쳥믺릹ꎬ쏦뛔ퟅ틬뎣벤쇒뗄뺺헹ꆣ ꋙ탬듓닅ꎬ샮솮쮮ꎬ쪯웦ꎮꆶ붭쯕닺튵랢햹놨룦2006ꆷ[M]ꎮ놱뺩ꎺ짧믡뿆톧컄쿗돶냦짧ꎬ2006ꎺ105-117ꎮ 33
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 퓚훐맺쎽쳥튵쫂쪵짏틑뺭뒦폚튻훖놥뫍ힴ첬쪱ꎬ욷없뛔폚쎽쳥뗄훘튪탔뇈웤쯼죎뫎닺욷뚼듳ꆣ붭쯕뒫쎽튵뗄랢햹튪냑ퟔ벺럅퓚헻룶뎤죽뷇짵훁헻룶훐맺살뾼싇ꎬ훷뚯ퟟ쿲죚뫏ꎬ쿠뮥뷸죫ꎬퟟ벯췅뮯뺭펪ꎬ솢쳥뮯랢햹뗄뗀슷ꆣ평닺맜샭쿲놾퓋펪뇤ꎬ뷸탐쎽쳥맦쒣뺭펪ꎬퟟ벯풼뺭펪ꆢ맦쒣킧틦횮슷ꎬ뷸튻늽뷢럅랢햹쎽뷩짺닺솦ꆣ뒫쎽튵튪볓잿쓚죝폫탎쪽뗄뒴탂ꎬ헢랽쏦뫾쓏컀쫓ퟟ퓚쇋잰쏦ꆣ붭쯕뗄웳튵쯤좻웰늽뷏췭ꎬ떫쎽쳥웳튵뚼퓚솦쟳뒴탂ꎬ뺡맜짧믡뛔쿖탐뒴탂뗄탎쪽뫍쓚죝폐늻춬뗄헹싛ꆣ쎽쳥웳튵뗄욷없쯜퓬뫍뒫능폐ퟔ짭뛀쳘뗄폅쫆ꆣ쯦ퟅ뒫쎽닺튵랢햹뮷뺳훰늽폅뮯ꎬ뛔듽욽쏦쎽뗄쳥헾닟늻뛏럅쯉ꆢ맣뗧쎽쳥쫐뎡ힼ죫듳쏅훰붥뾪럅ꆢ쫐뎡췘탂쿈믺뾪쪼쿔쿖ꆢ뿆벼몬솿늻뛏쳡룟ꎬ뒫쎽튵헽돊쿖돶잿뺢뗄닺튵뮯랢햹쟷쫆ꎬ뒫쎽닺튵돻탎틑뺭탎돉ꆣ퓚뒫쎽닺튵뷸죫돉쫬뷗뛎횮잰쫇뒫쎽튵뗄욷없돉뎤뗄믆뷰쪱웚ꆣ?4?붭쯕뷰죚튵뗄쿞훆틲ퟓ쫇쫐뎡뮯뺭펪늻릻ꎬ웳튵뚨캻쒣뫽ꆢ뺭펪듖럅ꎬ탂닺욷ꆢ쳘즫닺욷뒴탂쓜솦늻ퟣꎬ춬쪱쏦뛔ퟅ췢웳튵뷸죫뗄잿듳톹솦ꆣ캪쇋늹뎥믲뷢돽쿞훆틲ퟓꎬ쫗쿈튪췆뚯쓏뺩쟸폲뷰죚훐탄뗄붨솢뫍랢햹ꎬ캪붭쯕뷰죚웳튵뗄랢햹뫍욷없뗄삩헅듲퓬튻룶솼뫃뗄욽첨ꆣ듓맺볊놾닺튵틆뗄쟷쫆뾴ꎬ뎤죽뷇쪼훕쫇췢틆뗄죈뗣뗘쟸ꎬ엠폽늢붨솢늻춬닣듎뗄뷰죚훐탄ꎬ폐샻폚맺볊놾쇷뚯뫍캪맺볊맺쓚튪쯘뻛뫏쳡릩폐킧뗄뷰죚횧독ꆣ?쯦ퟅ뎤죽뷇쟸폲뺭볃튻쳥뮯뷸돌뗄볓뿬ꎬ틔벰쯕췮훐늿뗘쟸늻뛏뗘죚죫ꆰ랺뎤죽뷇ꆱ뺭볃쳥ꎬ쓏뺩돐뷓짏몣럸짤ꎬ늢쿲훜뇟뗘쟸퓙럸짤뗄ퟷ폃룼캪춻돶ꆣ붨짨쓏뺩쟸폲뷰죚훐탄쳥쿖쇋뎤죽뷇쟸폲튪쯘풴ꆰ뛾듎믽뻛ꆱ뗄웈쟐튪쟳ꆣ볓뿬뷰죚뾪럅늽랥ꎬ믽벫컼틽췢틸탐살붭쯕짨솢럖횧믺릹ꎬ첽쯷붨솢훐췢뫏틸탐ꆢ놣쿕ꆢ횤좯뫍춶탔릫쮾ꎬ뷨솦췢웳튵뗄욷없펪쿺뺭퇩ꆢ뷰쪵솦ꆢ뒴탂쓜솦뗈쪵쿖붭쯕뷰죚튵뗄랢햹뫍붭쯕뷰죚튵욷없뗄붨짨ꆣ?5?쯦ퟅ붭쯕볒뗧탐튵뗄펯샻쓜솦늻뛏퓶잿ꎬ웳튵뿷쯰쏦늻뛏쯵킡ꎬ좫풱샍뚯짺닺싊늻뛏짏짽ꎬ붭쯕뗄볒뗧웳튵폐튻뚨뗄쓜솦볓듳퇐랢춶죫ꎬ볓뿬벼쫵뒴탂뗄늽랥ꎬ쳡룟닺욷ퟔ폐뫋탄벼쫵뗄뇈샽ꆣ퓚잿뗷닺욷뗄릦쓜뗄춬쪱ꎬ힢훘욷없볛횵맛뫍컄뮯뗄쯜퓬뫍뒫능ꎬ폈웤쫇튪볓뿬펪쿺뒴탂늽랥ꎬ쪵쿖펪쿺짮뛈뮯뫍맺볊뮯ꆣ틔뒺삼캪듺뇭뗄볒뗧튵퓚몣췢쫐뎡퓢쫜랴쟣쿺뗷닩뗄쫂볾풽살풽뛠ꎬ퓚맺쓚폖퓢떽맺췢튻킩웳튵춨맽횪쪶닺좨뺺헹ꆰ쟀첲ꆱ쫐뎡뗄쮫훘톹솦쿂ꎬ뇘탫펵폐뻟놸ퟔ훷횪쪶닺좨뗄뫋탄벼쫵ꎬ닅쓜퓚듲퓬웳튵뺺헹솦훐햼뻝컞뿉쳦듺뗄뗘캻ꆣ퓚맺볊쫐뎡뺺헹훐ꎬ춨맽횪쪶닺좨쿞훆믲업돽웤쯼맺볒믲웳튵뗄쳴햽뗄쟣쿲풽살풽쏷쿔ꎬ횪쪶닺좨틑뺭돉캪늿럖뿧맺릫쮾듲톹뺺헹뛔쫖ꆢ쒱쟳룼듳샻죳뗄훷튪릤뻟ꆣ???쏦뛔럄횯튵뗄쿞훆틲ퟓꎬ튻튪볓뿬맺폐웳튵룄룯ꆢ룄훆ꆣ맺폐웳튵럄횯웳튵죔햼뻝붭쯕뷏듳뗄쫐뎡럝뛮ꎬ쟒맺폐럄횯웳튵뻟폐탛뫱뗄뷰믹뒡ꎬ폅풽뗄 34
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 헾닟쳵볾ꎬ룄짆뫍랢햹맺폐웳튵쫇붭쯕럄횯튵듲쿬욷없ꆢ췘햹맺볊쫐뎡ퟮ훘튪ꆢ뿬뷝뗄돶슷ꆣ뛾쫇튪쫊펦쫐뎡ꎬ뗷헻럄횯튵뷡릹ꎬ볓잿짮뛈펪쿺뫍뺫쾸뮯펪쿺ꎬ틔룄뇤붭쯕럄횯튵훐룟떵닺욷짙뛸뗍볛캻뗄닺욷뛠ꎬ쫀뷧횪쏻욷없룼짙뗄뻖쏦ꆣ쯦ퟅ퇇훞쇚맺퓚럄횯욷돶뿚쫐뎡짏뺺헹뗄볓뻧ꎬ춬쪱냩쯦ퟅ붭쯕쪡쓚럄횯튵샍뚯솦뗄뛌좱뫍샍뚯돉놾뗄짏짽ꎬ횻폐쯜퓬쏻없ꎬ돶뿚벼쫵몬솿룟ꆢ뢽볓횵룟뗄룟떵욷없짌욷닅쫇ퟮ훕돶슷ꆣ붭쯕웳튵튪쯜퓬욷없ꎬ튻쫇튪폐튻룶쏷좷뗄욷없랢햹쒿뇪ꎻ뛾쫇튪폐튻룶쾵춳탔뗄욷없랢햹뿲볜ꆣ?????????????????????????? 35
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 닎뾼컄쿗? [1] 놣싞·믴뿏훸ꎬ쿄짆뗈틫ꎮ짌튵짺첬톧ꎺ뿉돖탸랢햹뗄탻퇔[M]ꎮ짏몣ꎺ짏몣틫컄돶냦짧ꎬ2001ꎮ [2] 놣싞·쮹춼늮쳘훸ꎬ틼펢뗈퓳ꎮ욷없뗄솦솿[M]ꎮ놱뺩ꎺ훐탅돶냦짧ꎬ2000ꎮ [3] 믆볎쳎ꎬ뫺뺢ꎮ믹폚욷없짺쏼훜웚뗄욷없햽싔[J]ꎮ짌튵쪱듺ꎬ2004(27) ꎮ [4] 믆쾲훒ꎬ퇮붨쎷ꎮ닺튵벯좺뗄욷없짺첬퇐뺿[J]ꎮ훐즽듳톧톧놨ꎬ2006(5) ꎮ [5] 역뇶ꎬ헅죱ꎮ짺쏼탍욷없뛔뮷뺳뗄쫊펦탔랴펦퇐뺿[J]ꎮ웳튵뺭볃ꎬ2004ꎨ3ꎩꎮ [6] 짐닽폱ꎮ탐캪짺첬톧[M]ꎮ놱뺩ꎺ놱뺩듳톧돶냦짧ꎬ1998ꎮ [7] 쳆탋샲ꎬ캺맢탋ꎮ싛욷없짺첬맜샭뗄죽룶닣듎[J]ꎮ짌튵쪱듺ꎬ2005ꎨ29ꎩꎮ [8] 췵뚫쏱ꎮ욷없짺쏼뗄뢴퓓탔뫍뢴퓓뗄욷없짺샭짺첬톧[J]ꎮ짌튵퇐뺿ꎬ2004ꎨ6ꎩꎮ [9] 췵탋풪ꎮ욷없짺첬톧닺짺뗄놳뺰폫뺿뿲볜[J]ꎮ뿆벼뷸늽폫뛔닟ꎬ2004ꎨ7ꎩꎮ [10] 췵탋풪ꎬ퇮탱ꎮ쏻없짺첬쾵춳훐뗄탅쾢쇷돌췸싧폅뮯맜샭[J]ꎮ뿆톧뷸늽폫뛔닟ꎬ2004ꎨ4ꎩꎮ [11] 췵탋풪ꎬ퇮탱ꎮ쏻없짺첬쾵춳훐뗄탅쾢쇷돉췸싧폅뮯맜샭[J]ꎮ뿆벼뷸늽폫뛔닟ꎬ2004(8)ꎮ [12] 췵탋풪ꎮ쏻없짺첬쾵춳돉풱릹돉쳘뗣벰웤샻틦욽뫢[J]ꎮ짌튵퇐뺿ꎬ2000ꎨ10ꎩꎮ [13] 췵탋풪ꎮ쏻없짺첬쾵춳뗄뺺헹폫뫏ퟷ퇐뺿[J]ꎮ쓏뾪맜샭움싛ꎬ2000(6) ꎮ [14] 췵탋풪ꎮ쏻없짺첬쾵춳훐뗄횪쪶뒫능폫럖쿭퇐뺿[J]ꎮ뿆톧톧폫뿆톧벼쫵맜샭ꎬ2004ꎨ8ꎩꎮ [15] 캺맢탋ꎮ짺첬톧뗄톧뿆쳘헷벰웤쿲웤쯻톧뿆뗄째춸[J]ꎮ룊쯠뿆벼ퟝ뫡ꎬ2004(4) ꎮ [16] 컂뿋샕훸ꎬ헔뗈퓳ꎮ뿬쯙붨솢욷없:탂뺭볃쪱듺뗄욷없닟싔[M]ꎮ믺킵릤튵돶냦짧ꎬ2002ꎮ [17] 퓸뎯믔ꎮ욷없믹틲—욷없뫋탄볛횵짨뚨[J]ꎮ웳튵퇐뺿ꎬ2003ꎨ1ꎩꎮ [18] 헅ꁄꎬ헅죱ꎮ욷없짺첬톧[M]ꎮ뺭볃죕놨돶냦짧짧ꎬ2004ꎮ [19] 헅ꁄꎬ헅죱ꎮ욷없짺첬톧——욷없샭싛퇝뮯뗄탂쟷쫆[J]ꎮ췢맺뺭볃폫맜샭ꎬ2003ꎨ10ꎩꎮ [20] 헅ꁄꎬ헅죱ꎮ욷없맜샭쒣쪽뗄짺첬퇝뮯폫랢햹[J]ꎮ짌튵쪱듺ꎬ2003(14) ꎮ 38
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 [21] 헅훐룧ꎬ헅죱ꎬ헅ꁄꎮ믹폚짺첬쾵춳뗄욷없뺭볃뷡릹퇐뺿[J]ꎮ짌튵퇐뺿ꎬ2003ꎨ19ꎩꎮ [22] Aaker, David. A & Joachimsthaler, Erich Brand Leadership [M]. The free Press, 2000: 42-45. [23] Alvin A. Achenbaum. Societal Impact on Aging: Historical Perspectives. New York: Springer. Bengtson,VL & Achenbaum, WA(Eds.), 1993. [24] Burleigh B & Sidney J. Levy. The Product and the Brand. Harvard Business Review, 1955, 3~4: 33-39. [25] Duncan T, Mbriartg S. Driving Brand Value [M]. MoGraw-Hill, 1999. [26] James F. Moore. the Death of Competition——Leadership and Strategy in the Age of Business Ecosystems. New York: Harper Business, 1996. [27] Kevin Lane Keller. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall, 1998. [28] Lannon. J, Cooper. P. Humanistic Advertising. International Journal of Advertising, 1983, 2: 195-213. [29] Nelson. RꎬWinter, An Evolutionary theory of Economic Change. Cambridge: Harvard University Press, 1982. [30], Industrial corporate change. Oxford University Press, 2001, 10: 2: 507-540. 39
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뢽†슼??뢽뇭??ꎺ룷쪡쫐욷없쪵솦펰쿬틲ퟓ?만뚨돶뿚짌욽뻹††믵퓋솿뿍퓋솿샻폃췢벼쫵쫐뎡닺죋뻹뷌죋뻹쿻짌뇪?욷ퟜ횵샻짪욷없??릤ꎨ췲ꎨ췲ꎨ췲쏀돉붻뛮춶폽뺭럑럑ꎨ풪ꎩ?힢닡?ꎨ틚쏀쟫ꎨ볾ꎩ?쪵솦?ꎨ풪ꎩ?뛖ꎩ?죋ꎩ?풪ꎩ?ꎨ췲풪ꎩ??틚ꎨ풪ꎩ?풪ꎩ?풪ꎩ?놱ㄳ㈴??㌴ㄹ??ㄴ㠱㜠㌲ㄱ??㠰㐰?㌴㤶㤸?㌰㠮??㈲㔷??㐸㤵㤲??㈸㈷?㈹㈱?㐹??뺩?쳬㤶㔳?㈵㈷??㈶㜱?㌹㈱??㐵ㄴ?㌲㌱〸?㈷㌮??ㄱ㘵??㔰㜰㤲⸸?ㄴ㤵?ㄱ㠹?㐴??뷲?뫓㘶㤹?ㄴ㜰??㔷㜴?㠸㌴??㠰㠹??ㄱ㘴㠶?㤮??㘴〱?㌸㈶⸹?㐱㌹?㌹??ㄸ㐴?놱?즽㘳㐲?ㄵ㘴??ㄹ㐱?ㄳ㌶㘲?㌹㤷??㈵㔲??㌵⸲??ㄹ㠵?㐷㤷㤮㠳?ㄸ㈶?㐶??㘳??컷?쓚쏉㘹㈸?ㄵ㤸??㈰㜹?㘹ㄸ??㌱㜷??㜵㔷??ㄷ⸷??ㄴ㔵?㤹㌸⸷?㈶㐳?㐶??ㄵ㜳?맅?쇉㜳㘹?ㄷ㌳??㔶〶?㤵㔵??㘰??㔰㈷ㄹ?㈳㐮??ㄵ?㜲?㠶㔱㘶⸶?㐲〰?㘴??㈴㠴?쓾?벪㘷㤴?ㄴ㐰??㈴㔷?㌴ㄶ??㈷㘰??ㄲ㐳㠳?㈴⸶?㐱〱?ㄲ㈲㘰⸶?ㄷ㐱?㔳??ㄸ㐳?쇖?뫚쇺㘱㜸?ㄴ㐵??㌹㠵?㘱㠰??㔵㐰??㐰㠷??㘰⸶?㘰㔰?ㄴ㈵㠴⸵?ㄷ㌷?㔵??ㄶ㐵?붭?짏ㄳ㜷??㌴㌴??ㄱ㤷㜠㘸㘳??㜹㠵?㘸㐲㌵?㤰㜮??㌲㜴??㈳ㄷ㌲??㌵〹?㈱㔶?ㄲㄵ??몣?붭㠶??㈰㤵??ㄸ㘱㠠ㄱㄲ㌳?ㄴ㔱㈱?㜶㠳㐶?ㄲ㈹⸶?㌴㠱??〸㈹??㠱㘵?㜴??㠲〹?쯕?헣ㄲ㈵??㈵㠹??㈹㈰㈠ㄲ㘹〳?ㄶㄱㄵ?㐴㠷㐹?㜶㠮??㐳㈲??㌸㘹㔳⸹?㘵㈰?㈱?ㄱ㜸??붭?낲?㘳㘷?ㄵ㌳??㌶㘱?㘷ㄲ??㜲㘵??㜳㐱??㔱⸸㠵?㌵ㄶ?ㄴ㈵㔳⸰?㈵㈵?㌶??ㄶ㔳?믕?뢣㠷㤴?ㄷㄴ??ㄲ㐱㔠㐱㈰???㔱㈱?ㄷ㤴㐵?㌴㠮??㤴㘰?ㄷㄹ㔹⸲?㈳ㄶ?㘲??㘱㌹?붨?붭㘱〹?ㄳ㘸??㈶㘰?㌳㤹??㐱㔸??㜳ㄷ?㈴⸳?㈸ㄵ?ㄱㄲ㈶⸹?㈱㜶?㌶??㌷??컷?즽㜴㔷?ㄶ㘱??ㄳㄵ〠ㄴ㐷〱?㤸㔰??㔱㠳㤸?㐶ㄮ??㈸㠳??㤸㌶ㄳ⸹?㤳〷?㐶??㜵㔴?뚫?뫓㘰㌸?ㄴ㈸??㐴ㄷ?㜸㘹??㤷㠹??㘱〵??㔰⸸?㠹㠱?㈶㌷㌷⸴?㐳??㌲??㌲㤹?쓏?뫾㘷㌶?ㄴ㐱??㐳㔹?㐶㜶??㜰㐹??㈳㘰㘰?㐴⸳?ㄱ㔳??㔰ㄸ㈲⸹?㈶㜶?㔲??ㄳ㔷? 40
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 놱?뫾㜵〴?ㄵ㘵??㔴㜷?㜷㔳??ㄱ㘰㤱?ㄱ㤸㤳?㌷⸴?㠷㘳?㐱㜳㤴⸱?㈶㈹?㐳??ㄶ㠱?쓏?맣ㄱ㠰??㈳㤵??㌹㜱㤠ㄱ㤲㠷?ㄴ㤸㤶?㜰〶??㈳㠱⸵?㜲㈲??ㄱ㈴㜳??㘹㜷?㜷??ㄴ〱??뚫?맣㜰㌲?ㄵ㐶???㠶㌠㌸㈲??㔱㌹??㐳〵??㈸⸷?㈳㜹?㤴〵㤮??ㄶ㘱?㌴??ㄳ㘶?컷?몣㔹㈸?ㄴ㐱??㌲?ㄸ??㈶㜸??㔰㜸??⸲?㐹??〰㘮??㌶??㐷??ㄱㄳ?쓏?훘㠶㈳?ㄶ㘳??㠰ㄸ?㌹㌲??㘳㌰??㐷㔴??㈵⸲?㘲㘰?㌵㜰㔹?ㄹ㌳?㔱??ㄸ㔷?쟬?쯄㘸㤱?ㄵ㠲??㈶㈹?㘷㌵??ㄶ㠵〵?㤷㘷??㐷⸰?㔶??ㄹ〸㈳?㌵㠵?㌷??㐷㜰?뒨?맳㘱㔹?ㄴ㌴??ㄲ〷?㈱㜷??㘴㐵??㤸㤲?㠮??㈲㈶?㐸㠮??㤹??㌰??㤰?훝?퓆㘹㤶?ㄶㄴ??㈴㌴?㘲〱??㐰㜹??㠸㠱?㈶⸴?㈵㔶?ㄵ㤱㜴?ㄷ㜷??㌹??ㄴ㔴?쓏?짂㘶㔶?ㄴ㜹??㈶㔸?㐱㔵??㌸㜲??㔸ㄴ??㌰⸷?㐱㘶?ㄸ㠹㜶?ㄸ㠲?㔵??㜹??컷?쓾㘴〴?ㄷ㈱??㐴??㠵㈹?㜰㘶?㠸?㘮??㔱??ㄴ?㌱?㐴??㐹??ㄳ??쿄?탂㘲〷?ㄵ㔵??㈲㠳?㌰〴??㈴㌰??㈵㈰?㔰⸳?ㄸ㔱?㠰〲??ㄳ㌹?㘶??㔳??붮?힢ꎺ쫽뻝살풴폚훐맺춳볆쓪본ꎻ욷없쪵솦쫽뻝평릫쪽ꎨꎩ볆쯣뗃떽ꆣ??뢽뇭??ꎺ卐卓죭볾짺돉뗄룷틲ퟓ뗄뇪ힼ뮯뇤솿??죋?욽?짌?샻?돶뿚?벼쫵?만뚨?죋뻹??믵??뿍?샻뻹뷌?뻹††뇪?힢폃췢짌욷ퟜ쫐뎡돉닺춶䘱?䘲?쿻럑?퓋솿?퓋솿?짪쟫?폽뺭릤?닡??횵?붻뛮??럑?놱㈮㌸??㈮㠷??〮㠱???〮㠵??ㄮㄹ?〮㐸?〮〷??〮㔹??㐮㐱???〮?㌮㤲?㌮???㈮㠰?뺩?쳬〮㠰??ㄮ㈸???〮㔲??〮㘶??ㄮ㈷?〮㌸?〮〰???〮〶??〮〴??〮㜰?〮㠹?〮???〮㐳?뷲?뫓?〮㔰??〮㔹??〮ㄸ?〮㘵??〮㌴??〮㌸??〮㌱??〮㌹??〮㐵?〮㐸???〮??〮㔷?〮㐰?놱?즽?〮㘶??〮㐲??〮?ㄮ㠶???〮㔲??〮㜲??〮㐶??〮㘶??〮㔰??〮㔵??〮㌸??〮㤵?〮??컷?쓚쏉?〮㐰??〮㌶??〮㔹?〮ㄴ???〮㘹??〮㔳??〮㐹??〮㘹??〮㐴??〮ㄸ??〮㌷??ㄮ㌷?〮ㄳ?맅?쇉?〮㈰??〮ㄲ??〮?〮㠴???〮?ㄮ〴??〮〷?〮ㄷ??〮㌲??〮㔱???〮〷?〮???〮ㄵ?쓾?벪?〮㐶??〮㘴??〮㔵??〮㜹??〮㜸???⸳???〮㐸??〮㔳??〮㐳??〮㔹??〮㈵??ㄮ????〮㈲? 41
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 쇖?뫚쇺?〮㜳??〮㘳??〮㌸??〮〵??〮ㄹ??〮㘶??〮㐱??〮㐱??〮㐱??〮㔹??〮㈲??ㄮ㌹??〮ㄴ?붭?짏㈮㘲??㈮??〮㔰??〮ㄲ???ㄮㄹ?ㄮ㜱?ㄮ㈳??ㄮ㈲??ㄮ㜹??〮㈰??㈮㔸??㐮??〮㘹?몣?붭〮㌴??〮㔲??ㄮ㈳??ㄮ㈶??ㄮ㜰?㈮〲??⸸㘵?ㄮ㌴??〮㐶??㈮㈹??〮ㄱ??㌮㜶?〮㤹?쯕?헣ㄮ㤴??ㄮ㌹??㈮㐰??ㄮ㘸??㈮〳?〮㠵?〮㤶??ㄮ㠶???〮ㄶ?ㄮ㔵??〮㔹??㐮㜰?ㄮ??붭?낲?〮㘵??〮㐸??〮㐱?〮〸??〮ㄷ??〮㔴??〮㐲??〮㔶??〮㐱??〮㈴??〮㔶??ㄮㄷ??〮?〲믕?뢣〮㐲???〮ㄶ?〮㔵???〮㘰??〮㈰??〮ㄵ?〮ㄵ???〮㈰??〮㌸??〮㌳??〮〹??〮ㄹ?〮ㄷ?붨?붭?〮㜶??〮㜷??〮㔲??〮㠰??〮㐹??〮㐱??〮㐸??〮㘱??〮㐴??〮㌹??〮㔶??ㄮ㤰??〮ㄳ?컷?즽?〮ㄷ??〮㈵?〮㘳??㈮ㄶ??〮㜱?ㄮ?〮㌶??〮㤸??〮㐴??㈮㠰???〮㌸?㈮㈱?ㄮ??뚫?뫓?〮㜹??〮㘶??〮㌳?〮㌹??〮㜰??〮㔸??〮㐳??〮㈳???⸲㠸?〮㔶???〮㘳??〮㜷?〮㌲?쓏?뫾?〮㐸??〮㘴??〮㌴??〮㐵?〮ㄲ?〮〶??〮㐴??〮〷??〮〴??〮ㄷ??〮㈸??〮㠹??〮㌵?놱?뫾?〮ㄴ??〮㐲??〮㈱?〮㌶??ㄮ〸??〮㌷??〮㐵??〮㈴??〮ㄳ??〮ㄹ??〮㐴??〮????〮㈶?쓏?맣ㄮ㜵??ㄮ〵??㌮㔶??ㄮ㐸??ㄮ㠰?㌮ㄴ?㐮??㌮㘳??〮㔸??ㄮ㜵??〮ㄵ??㘮??㈮㈲?뚫?맣?〮㌵??〮㐶??〮㘱??〮㘸??〮㈸??〮㘵??〮㐷??〮㘳??〮㐶??〮㘲??〮㔹??ㄮ㘹??〮???컷?몣?〮㠴??〮㘴??〮??ㄮ㐳??〮㠰??〮㘲??〮㔰??〮㜵??〮㔴??ㄮ㈰??〮㌷??㈮㔰??〮㔱?쓏?훘〮㌴???〮㈵?〮〶???〮㘵??〮?〳?〮㘳??〮㐸??〮㌹??〮?㤳??〮㔰??〮㈹??〮㠰??〮ㄲ?쟬?쯄?〮㐲??〮㌹??〮㔳?〮〹??㈮ㄹ??〮㐵??〮㐳??〮ㄳ??〮㌶?〮㈳???〮㔳??〮㈰??〮???뒨?맳?〮㜴??〮㘵??〮㘹??ㄮㄲ?〮〰??〮㜷??〮㔱??〮㘴??〮㔴??〮㤲??〮㘶??㈮ㄳ??〮???훝?퓆?〮㌷??〮㌳??〮㔵??〮〵??〮㔰??〮㜸??〮㐷??〮㘲??〮㌹??〮㔷??〮??ㄮ㐷?〮〳?쓏?짂?〮㔲??〮㔷??〮㔲??〮㔹??〮㔵??〮㔹??〮㐶??〮㔲??〮㌶??〮㔲??〮㈳??ㄮ????〮???컷?쓾?〮㘳??〮ㄴ??〮㜷??ㄮ㐸??ㄮ㈱??〮㠱??〮㔱??〮㜵??〮㔴??ㄮㄷ??〮㌲??㈮㐵??〮???쿄?탂?〮㜲??〮㐴??〮㔷??〮㤰??〮㠵??〮㠰??〮㐳??〮㘶??〮㐷??〮㜷??〮?〳?㈮〰??〮???붮? 42
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 ?릥뛁쮶쪿웚볤쯹랢뇭톧쫵싛컄???ꆢ탅쾢늻뛔돆쳵볾쿂뗄뿧맺늢릺벼쫵췢틧킧펦럖컶ꎬ쫀뷧뺭볃폫헾훎싛첳ꎬ㈰〷ꎨ?ꎩꎬ뗚뛾ퟷ헟ꎻ???ꆢ뒹횱맘쾵컄쿗ퟛ쫶ꎬ쫐뎡싛첳ꎬ㈰〷ꎨㄲꎩꎬ뗚튻ퟷ헟ꎻ???ꆢ뷰죚랢햹폫붭쯕뺭볃퓶뎤ꎺ쪵횤폫뇈뷏럖컶ꎬ뷰죚맜샭뿆톧ꎬ㈰〷ꎨ?ꎩꎬ뗚뛾ퟷ헟ꆣ?????????????????????????????????? 43
쓏뺩닆뺭듳톧쮶쪿톧캻싛컄 뫳†볇??뇏튵싛컄샺뺭탞룄훕폚붻룥듰뇧ꎬ컒뗄퇐뺿짺짺퇄튲벴붫쯦횮뷡쫸ꆣ좻뛸퓚랭뾪탂뗄튻튳횮잰ꎬ솽쓪뗄퇐뺿짺짺믮폖죧뎱쮮냣펿쿖퓚퇛잰ꆣ?퓚퇐뺿짺뷗뛎ꎬ컒캪쓜퓚떼쪦쪯웦뷌쫚뗄쏅쿂톧쾰뛸룐떽죙탒ꆣ뮹볇뗃뗚튻듎쪦쏅뻛믡쪱ꎬ쪯샏쪦뗄톭톭짆폕벰뛔컒쏇뗄ퟰퟰ뷌떼ꆣ퓚룺듓쪯샏쪦톧쾰ꆰ십쮹ꆪꆪ뿆삳뛻ꆱ뗄죕ퟓ샯ꎬ듓쪯샏쪦쯹햹쿖뗄짮뫱뗄톧쫵릦뗗뫍훇뗄쮼뇦훐ꎬ컒쇬싔떽쇋듳볒뗄럧랶ꎬ춬쪱튲헒떽쇋ퟔ벺톧쾰뗄냱퇹뫍얬솦뗄랽쿲ꆣ쯤좻컒캪캴쓜릻돉캪쿱쪯샏쪦쓇퇹뗄톧헟뛸틅몶ꎬ떫쪯샏쪦좴뷌룸쇋컒쏇캪죋돉쫂뗄헜톧ꆣ쪯샏쪦뛔컒쏇뗄펰쿬뫍맘탄늻뷶뷶쿞폚캪죋뫍톧쾰ꎬ뛔컒쏇뗄죕뎣짺믮튲벫캪맘탄뫍헕맋ꆣ?훁폚뇏튵싛컄ꎬ룼쫇퓚쪯샏쪦뗄횸떼쿂뷸탐톡쳢뫍킴ퟷ뗄ꎬ웤볤폶떽뗄쓑쳢튲쫇퓚뫍쪯샏쪦첽쳖훐볓틔뷢뻶뗄ꆣ떱좻ꎬ헢욪컄헂뗄췪돉튲튪룐킻룟뻵쏱샏쪦ꆢ탂폮샏쪦ꆢ샮좫룹샏쪦ꆢ샮욼뮪샏쪦ꆢ죎쿾럥샏쪦뗄횸떼뫍냯훺ꎬ쫇쯻쏇뛔컄헂뗄뷡릹뫍킴ퟷ쮼슷쳡릩쇋붨짨탔틢볻ꆣ춬쪱ꎬ퓚싛컄뗄뻟쳥킴ퟷ쾸뷚짏튲뗃틦폚춬폠샖ꆢ샨쿾ꆢ훜뒼춬톧쯹뷸탐뗄쳖싛ꆣ싛컄쓤쏻움짳샏쪦뫍듰뇧샏쪦쳡돶뗄놦맳틢볻ꎬ뛔싛컄뗄룄뷸뫍췪돉폐훘듳틢틥ꎬ퓚듋ꎬ뛔룷캻샏쪦뇭쪾돏횿뗄킻틢ꆣ?솽쓪냫뗄퇐뺿짺짺믮폌죧냗뻔맽쾶ꎬ떫폐킩쫂좴쫇횵뗃폀풶믘틤뗄ꎬ폈웤쫇뫍짡폑췵쇺맺ꆢ췵뷰쟯벰쪦쏇뗄춬톧쿠뒦뗄쇖쇖ퟜퟜꎬ쫇쯻쏇룸컒뗄튵폠짺믮퓶쳭쇋즫닊ꆣ?쇭췢ꎬ컒뮹튪룐킻컒뗄뢸쒸ꎬ폐쯻쏇뗄횧돖폫샭뷢닅쪹컒쓜릻쮳샻췪돉톧튵ꆣ뛔폚볚ꎬ쯻쏇쎿쓪뚼쓜쫕룮췹쓪뗄몹쮮ꎬ훖쿂살쓪뗄쾣췻ꎬ뛸뛔폚컒ꎬ뛾쪮벸쓪살쯻쏇ퟜ쫇쒬쒬뗘뢶돶ꎬ듓쎻쾣쟳믲뗃떽맽쪲쎴ꎬ쯻쏇쫇컒뗚튻룶튪룐벤뫍믘놨뗄죋ꎡ?듰뇧뗄쪱볤떽쇋ꎬ뇏튵뗄뷅늽뷼쇋ꆣ컒믡퓙듎췪짆컒뗄뇏튵컄ꎬ헹좡캪퇐뺿짺짺퇄뮭짏풲싺뗄뻤뫅ꆣ헢쫇뫳탲ꎬ퇐뺿짺짺믮붫쯦횮뷡쫸ꎬ헢튲쫇잰탲ꎬ짺믮붫쯦횮랭뾪탂뗄튻튳ꆣ캪쇋맘탄컒뗄죋뫍컒맘탄뗄죋ꎬ컒믡햾퓚틑폐뗄웰뗣짏럜솦잰탐ꆣ???††††††††††††††††††††††††?췵†돉?†††††††††††††††††††††㈰〷쓪ㄱ퓂폚쓏뺩닆듳? 44
