뗚28뻭ꆡ뗚2웚ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡVol128,No122009쓪ꆡꆡ2퓂ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ벼ꆡ쫵ꆡ뺭ꆡ볃TechnologyEconomicsFeb.,2009럾컱탍훆퓬쒣쪽퇐뺿훜맺뮪,췵퇒퇒(훐맺뗘훊듳톧뺭볃맜샭톧풺,커몺430074)햪ꆡ튪:럾컱탍훆퓬쫇훆퓬폫럾컱쿠죚뫏뗄탂닺튵탎첬,쫇튻훖탂뗄쿈뷸훆퓬쒣쪽ꆣ놾컄퓚쾵춳닻쫶럾컱탍훆퓬뗄웰풴벰쳘헷뗄믹뒡짏,붫튻냣럾컱쒣쪽죚죫뒫춳훆퓬튵퓋탐쒣쪽훐,릹붨쇋튻훖틔맋뿍캪훐탄ꆢ쳥쿖ꆰ헻쳥뷢뻶랽낸ꆱ뗄럾컱탍훆퓬쒣쪽ꆣ맘볼듊:럾컱뺭볃;럾컱탍훆퓬;럾컱뒴탂훐춼럖샠뫅:F27ꆡꆡ컄쿗뇪쪶싫:Aꆡꆡ컄헂뇠뫅:1002-980X(2009)02-0037-04ꆡꆡ떱잰,컷랽랢듯맺볒뗄럾컱튵햼맺쏱뺭볃뗄뇈튪맘힢쇭튻훖뺺헹탎쪽ꆪꆪꆪ닺욷뗄럾컱퓶횵,듙뷸훘틑뺭뎬맽죽럖횮뛾,뺭볃훘탄헽듓훆퓬튵쿲럾컱헻룶훆퓬튵쿲럾컱쇬폲퇓짬ꆣ폫듋춬쪱,뒫춳뗄훆튵뇤,랢햹럾컱튵틑돉캪컷랽랢듯맺볒퓶잿훆퓬퓬탎쪽튲탨쿲탂뗄탎쪽벴럾컱탍훆퓬탎쪽뇤ꆣ춨튵뺺헹솦뗄훘튪춾뺶ꆣ랢햹훐맺볒튲퓚듳솦랢햹럾맽럾컱살훷뚯쪵쿖닺욷폫횪쪶뗄폐킧벯돉틔벰훆퓬컱튵,춨맽럾컱튵뗄퓶잿쳡짽헻룶맺볒뗄뺺헹솦ꆣ웳튵폫뿍뮧쮫랽횪쪶뗄짮뛈죚뫏,헢늻떫쫇훆퓬웳ꆰ럾컱뺭볃ꆱ틑뺭돉캪21쫀볍뺭볃뗄훷떼ꆣ튵쳡짽뿍뮧싺틢뛈뗄폐킧뻙듫,튲쫇웳튵뷸튻늽믱훆퓬튵쫇컒맺뗄뒫춳폅쫆탐튵,냩쯦ퟅ컒맺훆뗃ퟔ짭뺺헹솦뗄폐킧놣헏ꆣ퓬튵헻쳥쪵솦뗄늻뛏쳡짽틔벰컒맺좫쏦뷸죫뒴탂탍맺볒늽랥뗄훰붥볓뿬,풽살풽뛠뗄훆퓬탔웳튵죏쪶1ꆡ럾컱탍훆퓬룅쫶떽쳡짽ퟔ짭뺺헹쓜솦뗄훘튪ꆣ떫뒫춳훆퓬웳튵룼뛠111ꆡ럾컱탍훆퓬뗄웰풴뫍퇐뺿뷸햹맘힢ퟔ짭훆퓬쓜솦뗄쳡짽ꆢퟔ짭닺욷듯떽쇋쪲쎴퇹럾컱탍훆퓬뗄닺짺뫍랢햹뿉틔ힷ쯝떽짺닺탔럾뗄쿈뷸쮮욽,뛸퓚뫜듳돌뛈짏뫶쫓쇋폫뿍뮧탨쟳뗄컱튵뗄탋웰ꆣ1966쓪,쏀맺뺭볃톧볒Greenfield퓚짮죫쪶뇰폫쿬펦,짵훁퓚닺욷뗄릦쓜뚨틥폫엤훃짏퇐뺿럾컱튵벰웤럖샠쪱,쳡돶쇋짺닺탔럾컱튵(pro2폫뿍뮧듦퓚뷏듳닮틬ꆣ훆퓬웳튵뗄헢훖쓚쿲쫓뷇늻ducerservices)뗄룅쓮ꆣ퓚웤뫳뗄벸쪮쓪볤,훚뛠톧떫폐몦폚뿍뮧싺틢뛈뗄쳡짽,튲퓚뫜듳돌뛈짏쿞훆헟헫뛔짺닺탔럾컱튵뛔맺쏱뺭볃뗄듙뷸ퟷ폃ꆢ짺닺쇋웤쳡짽ퟔ짭쓜솦ꆢ춻돶뫋탄뺺헹폅쫆뗄쫓튰[1-2]ꆣ탔럾컱뫍훆퓬튵뗄뮥뚯맘쾵틔벰짺닺탔럾컱뗄닺튵퓚뗚웟뷬훐맺맺볊ힰ놸훆퓬튵늩샀믡짏,짲퇴쫐헾탎첬뗈뷸탐쇋돖탸퇐뺿[3-4]ꆣBerger뫍Pappas뗈뢮훷냬뗄짲퇴쿖듺훆퓬럾컱튵랢햹싛첳컼틽쇋살ퟔ쳡돶쇋럾컱퓶잿(serviceenhancement)뗄룅쓮,횸맺쓚췢볒뗄쒿맢ꆣꆰ짺닺탔훆퓬쿲럾컱탍훆퓬돶럾컱튵퓚랢듯맺볒훐훰붥탋웰뗄쟷쫆,쳡돶쇋맘뇤쫇훆퓬튵뗄튻룶훘튪랢햹쟷쫆ꆣꆱ싛첳짏,훐맺믺폚탂탍훆퓬튵뗄튻쾵쇐룅쓮,늢뛔짺닺탔럾컱퓚웳킵릤튵솪뫏믡뢱믡뎤훬즭뗚붨틩,짲퇴펦볓뿬랢햹튵ퟩ횯닣쏦뗄캢맛믺샭뷸탐쇋첽쯷ꆣ헢킩퇐뺿웕뇩쿖듺훆퓬럾컱튵,췆뚯ힰ놸훆퓬튵쪵쿖탍짽벶ꆣ죏캪짺닺탔럾컱쓜릻듙뷸훆퓬튵뗄퓶뎤,훆퓬뫍럾쯻뻙샽쮵,뗙즭뿋슲늮벯췅2007쓪뗄쿺쫛쫕죫캪컱뗄죚뫏쫇닺튵랢햹뗄탂쟷쫆[5-6]ꆣ517틚얷풪,웤훐럾컱쫕죫듯떽167틚얷풪,햼벯췅내헕Vandermerwe뫍Rada뗈톧헟뗄뷢쫍,훆쿺쫛쫕죫뗄3213%ꆣ훬즭뗚죏캪,랢햹쿖듺훆퓬럾퓬튵럾컱뮯벴럾컱탍훆퓬,볲떥뗘쮵뻍쫇훆퓬튵웳컱튵쫇짲퇴뻟폐잰햰탔뗄톡퓱,쫇췆뷸훆퓬튵뫍럾튵평뷶뷶쳡릩컯욷믲컯욷폫뢽볓럾컱쿲쳡릩컯욷-컱튵죚뫏뗄튻쿮훘튪뻙듫ꆣ럾컱냼뇤ꆣ췪헻뗄냼(bundle)냼삨컯욷ꆢ럾컱ꆢ횧틲듋,뒫춳뗄훆퓬맛쓮탨튪뷸탐룹놾탔뇤,늢돖ꆢퟔ컒럾컱뫍횪쪶ꆣ럾컱퓚헻룶냼훐뻓폚훷떼뗘틽죫뒴탂뗄럾컱샭쓮ꆣ퓚뷸탐닺욷뒴탂뗄춬쪱,룼캻,쫇퓶볓횵뗄훷튪살풴ꆣ헢퇹,뒫춳뗄닺욷믲헟컯쫕룥죕웚:2008-12-23믹뷰쿮쒿:맺볒ퟔ좻뿆톧믹뷰쿮쒿(70673096);뷌폽늿죋컄짧믡뿆톧맦뮮쿮쒿(06JA630069)ퟷ헟볲뷩:훜맺뮪(1964ꆪ),쓐,뫾놱킢룐죋,훐맺뗘훊듳톧(커몺)뺭볃맜샭톧풺뢱뷌쫚,퇐뺿랽쿲:럾컱맜샭ꆢ럾컱뒴탂;췵퇒퇒(1984ꆪ),얮,뫓놱쪯볒죋,훐맺뗘훊듳톧(커몺)뺭볃맜샭톧풺쮶쪿퇐뺿짺,퇐뺿랽쿲:럾컱뒴탂ꆢ뒴탂맜샭ꆣ37
벼쫵뺭볃ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뗚28뻭ꆡ뗚2웚욷ꆢ럾컱뗄맛쓮놻컯욷럾컱냼맛쓮쯹좡듺[7]ꆣ폐탭뛠탨튪뷸튻늽첽쳖뗄컊쳢,틲듋릹붨튻룶쾵춳Szalavetz죏캪훆퓬튵럾컱뮯뻟폐솽닣몬틥:튻뗄샭싛쒣탍쪮럖뇘튪ꆣ쫇쓚늿럾컱뗄킧싊뛔훆퓬튵웳튵뺺헹솦살쮵죕틦훘112ꆡ럾컱탍훆퓬뗄믹놾쳘뗣튪,틑뎬맽쇋훮죧웳튵벼쫵훊솿ꆢ죋솦풴훊솿ꆢ퓋뷼냙쓪살,쯦ퟅ뺭볃랢햹쮮욽뗄쳡룟,쿻럑헟맘ퟷ킧싊ꆢ닺쫽솿뗈뒫춳뗄뻶뚨틲쯘ꆣ볲떥뗘쮵,뺺힢뗄뫋탄컊쳢평ퟮ퓧뗄훊솿ꆢ볛룱훰늽맽뛉뇤캪헹솦늻뷶살풴폚뒫춳훆퓬믮뚯뗄킧싊,튲살풴폚쓚쪱볤ꆢ뮷뺳뫍럾컱;뛸냩쯦ퟅ뿆톧벼쫵뗄랢햹,훆퓬늿럾컱뗄폐킧ퟩ횯뫍쳡릩,늢쟒웤훘튪탔뫍뢴퓓탔쒣쪽튲퓚늻뛏퇝뮯,듳엺솿훆퓬ꆢ죡탔훆퓬ꆢ뺫틦훆훰붥쳡룟ꆣ뛾쫇럾컱냼늻뷶냼삨캬뮤뫍탞샭,폫컯퓬ꆢ볆쯣믺벯돉훆퓬ꆢힼ쪱뮯훆퓬ꆢ쏴뷝훆퓬뗈튻쾵욷쿠맘뗄췢늿럾컱뛔맋뿍살쮵웤훘튪탔죕틦쳡룟ꆣ쇐훆퓬쒣쪽쿈뫳돶쿖ꆣퟜ쳥살뾴,헢킩훆퓬쒣쪽뗄컯욷뮹냼삨릺싲죚ꆢ퓋쫤ꆢ낲ힰꆢ쾵춳벯돉뫍벼쫵훷튪쳘뗣쫇:ꋙ퓚볛횵쪵쿖짏,훷튪춨맽컯훊탔쪵쳥횧돖ꆣퟷ캪닺돶컞탎돉럖뗄럾컱,쳡룟쇋컯욷뗄볛(닺욷)뗄훆퓬쪵쿖폐쿞뗄볛횵퓶횵,뷏짙춨맽맘힢횵뫍쿺솿[8]ꆣ럾컱살뒴퓬닺욷뗄닮틬뮯틔릹붨웳튵뗄뺺헹폅쫆;Porter퓚ꆶ맺볒뺺헹폅쫆ꆷ훐횸돶,훆퓬뫍럾컱ꋚ퓚ퟷ튵랽쪽짏,뷶맘힢닺욷뗄훆퓬,뛸뛔폚뫍닺욷횮볤돽쇋듦퓚ꆰ냩쯦닺욷쿺쫛뛸돶쿖뗄럾컱탨쟳ꆱ뗄훆퓬쏜쟐쿠맘ꆢ쓜뒴퓬룼뛠볛횵뗄짺닺탔럾컱뮷뷚뒫춳맘솪췢,뮹듦퓚짮닣듎뗄닺튵죚뫏컊쳢ꆣ훆퓬믹놾짏뫜짙짦벰;ꋛ퓚퓋ퟷ쒣쪽짏,룼뛠뗘잿뗷럖늼튵튪쿫믱뗃뿬쯙랢햹뻍뇘탫쿲ꆰ럾컱탍훆퓬ꆱ랽쿲퇓훆퓬풴뗄벯돉폫폅뮯,ힷ쟳ퟔ짏뛸쿂뗄췪좫뿘훆,짬ꆣQuinn쳡돶ꆰ틔럾컱캪믹뒡뗄웳튵ꆱ뗄룅쓮,닻뫶싔쇋뻟폐늻춬퓋ퟷ쳘탔뗄웳튵(훆퓬ꆢ럾컱)떥풪쏷쇋럾컱뛔훆퓬튵볛횵뒴퓬뫍놣돖뎤웚뺺헹폅쫆뗄뗄뚯첬뮥뚯ꆢퟔ랢뻛벯뫍ퟔ쿂뛸짏뗄킭춬ꆣ훘튪탔ꆣDrucker뷸튻늽횸돶,훆퓬튵뗄웰뗣늢늻럾컱탍훆퓬쾵춳듓뒫춳훆퓬쒣쪽퇝뇤뛸살,쫇쫇짺닺뫍훆퓬닺욷,뛸쫇짺닺돶럾컱,틔쪹맋뿍쓜돤튻훖탂뗄쿈뷸훆퓬쒣쪽ꆣ럾컱탍훆퓬춨맽맋뿍좫돌럖뗃떽살ퟔ닺욷뗄룷훖샻틦ꆪꆪꆪ닺욷훆퓬쫇돉놾훐닎폫,웳튵볤쿠뮥쳡릩짺닺탔럾컱뫍럾컱탔짺닺,캪탄,럾컱퓲돉캪샻죳훐탄ꆣHoughtonꆢPappas뫍ퟮ훕맋뿍쳡릩럻뫏웤룶탔뮯탨튪뗄맣틥닺욷(닺욷Sheehan쳡돶ꆰ탂훆퓬튵ꆱ뗄솽캬뛈럖컶뿲볜,럖뇰+럾컱)ꆣ웤쳘헷훷튪뇭쿖퓚:ꋙ퓚볛횵쪵쿖짏,평쫇ꆰ닺욷2럾컱캬뛈ꆱ뫍ꆰ횪쪶잿뛈ꆱ캬뛈,잰헟랴펳쇋뒫춳뗄닺욷훆퓬캪뫋탄,쿲쳡릩뻟폐럡뢻럾컱쓚몭훆퓬뫍럾컱볤죕틦뢴퓓뗄맘솪,뫳헟퓲랴펳쇋죕틦뗄닺욷뫍틀췐닺욷뗄럾컱뇤,잿뗷틔ꆰ닺욷+럾퓶잿뗄탅쾢뫍횪쪶잿뛈ꆣMarceau뫍Martinez횸컱ꆱ뗄탎쪽캪뿍뮧쳡릩좫쏦뷢뻶랽낸;ꋚ퓚ퟷ튵랽쪽돶,훆퓬늿쏅뫍럾컱늿쏅헽퓚퓋폃ꆰ닺욷-럾컱믬짏,평틔닺욷캪뫋탄쿲틔죋캪훐탄뇤,잿뗷뿍뮧ꆢ뫏ꆱ햽싔ퟷ캪믱좡뺺헹폅쫆뗄탂춾뺶,뛸퓚ꆰ럾컱믮ퟷ튵헟뗄죏횪뫍횪쪶죚뫏,춨맽폐킧췚뻲럾컱훆퓬뚯ꆱ(serviceactivities)쮮욽짏,훆퓬뫍럾컱볤헽퓚돶솴짏뗄탨쟳쪵쿖룶탔뮯짺닺뫍럾컱,춬쪱잿뗷킧싊쿖튻훖탂뗄ꆰ릲짺맘쾵ꆱ,뒫춳뷧쿞룼볓쒣뫽,늢훰붥쟽뚯폫폅뮯뿘훆,ힷ쟳뿬쯙뛈ꆢ룟죡탔쫊펦쫐뎡뇤뮯탎돉튻룶헻뫏늿쏅,훆퓬튵뗄랢햹풽살풽샫늻뾪럾뫍싺ퟣ뿍뮧탨쟳;ꋛ퓚ퟩ횯쒣쪽짏,럾컱탍훆퓬뗄뢲컱뗄퓶잿뫍횧독ퟷ폃,웤닺욷튲틲룼뛠죚죫쇋럾컱룇랶캧쯤좻뎬풽쇋뒫춳뗄훆퓬벰럾컱뗄랶돫,떫쯼뗄돉럖뛸돉캪튻훖럾컱쏜벯탍뫍퓶잿탍닺욷ꆣ늢늻좥ힷ쟳ퟝ쿲뗄튻쳥뮯,뛸쫇룼맘힢늻춬샠탍훷MichaelPorter퓚ꆶ뺺헹폅쫆ꆷ튻쫩훐폃볛횵솴쳥(맋뿍)ꆢ럾컱웳튵ꆢ훆퓬웳튵쿠뮥춨맽볛횵룐횪훷랴펳웳튵뗄볛횵퓶횵믮뚯,늢붫럾컱쫓ퟷ웳튵볛횵뚯닎폫떽럾컱탍훆퓬췸싧뗄킭ퟷ믮뚯훐,퓚쿠뮥뗄뒴퓬뗄5훖믹놾믮뚯횮튻,뇭쏷ꆰ럾컱ꆱ쫇탎돉웳튵뚯첬킭ퟷ훐ퟔ랢탎돉풴폅뮯엤훃,탎돉뻟폐뚯첬샻죳뫍볛횵뒴퓬뗄훘튪풴좪,쫇퓶볓뫍놣돖닺욷볛컈뚨뷡릹뗄럾컱탍훆퓬쾵춳;ꋜ퓚퓋ퟷ쒣쪽짏,럾컱횵뗄튻훖믮뚯ꆣ?샗뫍컢맳짺퓲듓ꆰ럾컱뒴탂ꆱ뗄탍훆퓬잿뗷훷뚯탔럾컱,훷뚯붫맋뿍틽뷸닺욷훆퓬ꆢ뷇뛈뛔훆퓬튵뗄랢햹뷸탐쇋퇐뺿,횸돶훆퓬튵뿉틔펦폃럾컱맽돌,훷뚯랢쿖맋뿍탨쟳,햹뾪헫뛔탔럾춨맽럾컱뒴탂쫖뛎믱좡닮틬뮯뺺헹폅쫆뫍쿈탐폅컱ꆣ쫆,늢횱뷓뒴퓬볛횵,훆퓬웳튵뮹뿉춨맽뛔KIBS2ꆡ럾컱탍훆퓬쒣쪽뗄릹붨(knowledgeintensivebusinessservices,KIBS,횪쪶쏜벯탍짌튵럾컱)뗄췢릺살쳡룟닺욷놾짭뗄뢽볓럾컱탍훆퓬쒣쪽틔맋뿍볛횵샭싛[10]캪샭싛믹횵[9]ꆣ뒡,벯튻냣탔럾컱쒣쪽뫍뒫춳훆퓬쒣쪽캪튻쳥ꆣ쒿잰,맺쓚췢톧헟뛔럾컱탍훆퓬뗄퇐뺿뇈뷏맘맋뿍볛횵(customervalue,VC)샭싛훷헅웳튵힢,튲좡뗃쇋튻쾵쇐돉맻,떫평폚퇐뺿샺쪷뛌퓝,뮹헦헽햾퓚맋뿍뗄뷇뛈짏살뾴듽닺욷뫍럾컱뗄볛횵,38
ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ훜맺뮪뗈:럾컱탍훆퓬쒣쪽퇐뺿헢훖볛횵늻쫇평웳튵뛸쫇평맋뿍뻶뚨뗄ꆣ쯦ퟅ벼쫵맽돌폫췢뷧뮷뺳짵훁뿍뮧럖룴뾪ꆣ퓚헢룶맽돌훐,랢햹뗄죕탂퓂틬뫍탂닺욷뗄늻뛏펿쿖,맋뿍뛔닺욷맋뿍뫜짙짵훁늻퓸닎폫떽웳튵뗄훆퓬훐ꆣ뫍럾컱뗄웚췻풽살풽룟ꆣ쿖죧뷱뗄맋뿍틑늻퓙쫇닺욷폫럾컱뗄놻뚯뷓쫜헟,쯻쏇뇈틔췹헆컕룼뛠뗄횪쪶ꆢ탅쾢폫벼쓜,룼죈훔폚톧쾰폫쪵볹,늢퓚죕쟷뿭랺뗄닺욷톡퓱훐쿭폐훷뚯좨ꆣ틲듋,웳튵횻폐퓚짨볆ꆢ짺닺뫍쳡릩닺욷쪱틔맋뿍캪떼쿲,캪맋뿍쳡릩뎬풽뺺헹뛔쫖뗄볛횵,닅쓜릻헹좡맋뿍ꆢ캬쾵맋뿍,닅쓜릻믱좡돖뻃뗄뺺헹폅쫆,퓚벤쇒뗄쫐뎡뺺헹훐솢폚늻냜횮뗘ꆣ211ꆡ튻냣탔럾컱쒣쪽춼2ꆡ튻냣탔뒫춳훆퓬쒣쪽뿲볜춼퓚튻냣탔럾컱쒣쪽(볻춼1)훐,럾컱퓋펪훷쳥213ꆡ럾컱탍훆퓬쒣쪽볧뢺ퟅ짺닺뫍펪쿺뗄횰쓜,춨맽뛔쿻럑헟탨쟳뗄룐럾컱탍훆퓬쒣쪽룼뛠뗘쫇튪쟳웳튵쿻돽폫췢횪낲업쿠맘럾컱죋쫂ꆢ좷뚨럾컱냼(횧돖탔짨쪩ꆢ뢨뷧ꆢ뿍뮧횮볤뗄룴쒤,춨맽룼짮죫뗘폫뿍뮧뷸탐뷓뒥훺컯욷ꆢ쿔탔럾컱ꆢ틾탎럾컱),쪹맋뿍뷸죫럾컱맽쳡릩룼짮닣듎뗄럾컱,틔믱뗃ퟔ짭뺺헹폅쫆뗄쳡돌,캪웤쳡릩쿠펦럾컱ꆣ뛸맋뿍뛔럾컱뗄움볛뇪ힼ짽ꆪꆪꆪ헢춻웆쇋웳튵쓚쿲쫓튰뗄쫸뢿,헦헽뗘붫훆폖뿉틔ퟷ캪탅쾢랴삡룸럾컱훷쳥ꆣ퓬쾵춳뾴돉쫇튻룶뾪럅뗄뚯첬쾵춳ꆣ쳡릩ꆰ헻쳥뷢뻶랽낸ꆱ뗄럾컱탍훆퓬쒣쪽쫜떽룼뛠죋뗄맘힢ꆣꆰ헻쳥뷢뻶랽낸ꆱ쒣쪽뗄쓚몭,쫇횸훆퓬짌늻뷶쿺쫛닺욷,뛸쟒쳡릩룸폃뮧펦폃듋닺욷뗄튻헻쳗뷢뻶랽낸ꆣ헢뻍붫닺욷뫍럾컱뫜뫃뷡뫏웰살튻웰쳡릩룸맋뿍,듓뛸룄뇤쇋뒫춳뗄훆퓬웳튵뗄쿺쫛쒣쪽ꆣꆰ헻쳥뷢뻶랽낸ꆱ튪쟳훆퓬짌뫍폃뮧튻뗀살럖컶뫍뷢춼1ꆡ튻냣탔럾컱쒣쪽뿲볜춼뻶컊쳢ꆣ훆퓬짌뫍폃뮧횻폐뺭맽돤럖뗄릵춨붻쇷,212ꆡ뒫춳훆퓬쒣쪽닅쓜돉릦쳡돶늢늻뛏췪짆뷢뻶랽낸ꆪꆪꆪ죎뫎떥뛀튻튻냣탔뒫춳훆퓬쒣쪽(볻춼2)룼뛠쫇붫뺫솦럅랽뚼컞램뛀ퟔퟶ떽헢튻뗣ꆣ헢훖뫏ퟷ늻쫇튻룶떥튻퓚ퟔ짭뗄닺욷짺닺맽돌짏,돶폚뛔뫋탄쓜솦뗄놣뮤뗄탐뚯,뛸쫇맡뒩폚헻룶훆퓬맽돌횮훐[9,11]ꆣ춼3틔벰웳튵퓋펪돉놾뗄뾼싇,룼뛠붫ퟔ짭뗄뫋탄짺닺쫇럾컱탍훆퓬쒣쪽뿲볜춼ꆣ춼3ꆡ럾컱탍훆퓬쒣쪽뿲볜춼21311ꆡ닺욷-럾컱헻뫏웳튵탨튪맋뿍닎폫짨볆뫍짺닺,웳튵쳡릩튻훖폐킧퓚럾컱탍훆퓬쒣쪽쿂,맋뿍늻퓙쫇놻뚯뗄닺욷뗄붻뮥춾뺶뫍랽쪽맜샭맋뿍웚췻,퓚싺ퟣ맋뿍룶탔뷓쫜헟,뛸쫇닎폫떽닺욷뗄짨볆폫짺닺맽돌훐살ꆣ뮯탨쟳뗄잰쳡쿂,듯떽쳡룟닺욷뗄뿉뾿탔ꆢ뿉훆퓬39
벼쫵뺭볃ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뗚28뻭ꆡ뗚2웚탔ꆢ뿉캬뮤탔ꆢ뿉믘쫕탔폫붵뗍돉놾뗄쒿뗄ꆣ웤믖뢴쿠펦뗄릦쓜ꆣퟮ돵춶럅쫐뎡뗄닺욷늻뿉쓜퓚쯹폐랽쏦뚼싺ퟣ붨솢믹폚뗧ퟓ짌컱뗄훆퓬웳튵쫛뫳럾컱쾵춳,맋뿍뗄탨튪ꆣ캪ퟮ듳돌뛈싺ퟣ맋뿍뗄탨튪,훆퓬짌뫍냼삨:춨맽퓚쿟컊듰랽쪽뷢뻶볲떥캬탞컊쳢,뷨훺탅맋뿍횮볤탨튪뷸탐욵랱뗄쿠뮥톧쾰살뷢뻶닺욷펦폃쾢벼쫵췸싧낲업쓚늿죋풱믲뫏ퟷ믯냩뷸탐뻍뷼뿬쯙맽돌훐뿉쓜돶쿖뗄룷훖컊쳢ꆣ퓚훆퓬짌폫맋뿍붻뮥캬탞럾컱;붨솢뿬쯙ꆢힼ좷뫍랽뇣뗄췋뮻믵뒦샭쾵톧쾰맽돌훐,볪쒬횪쪶뫍잱퓚쫐뎡랢믓ퟅ훘튪ퟷ폃ꆣ춳;붨솢뚨웚뛔쿺쫛뗄닺욷벰웤럾컱뷸탐뿍뮧닺욷볪쒬횪쪶횻폐춨맽쏦뛔쏦뗄붻쇷ꆢ뮥뚯살쪵쿖탅쾢룺ퟙ럾컱뗄쾵춳뗈ꆣ퓚쿺쫛럾컱뫳웚,맋뿍뛔틆ꆣ퓚웳튵뫍맋뿍튻웰쳡돶뷢뻶랽낸뗄맽돌훐듦퓚헻룶럾컱맽돌뗄움볛뇪ힼ뛔훆퓬튵뗄퇐랢늿쏅벰헻ퟅ욵랱뗄쏦뛔쏦뗄붻쇷뫍톧쾰믺믡,듙뷸쇋볪쒬횪쪶룶뗄럾컱맽돌폖웰떽튻뚨뗄횸떼ퟷ폃ꆣ뗄틆뫍뒴퓬,헢컞틉믡쿠펦뗘듙뷸닺욷뒴탂ꆣ뛸훆뛔폚훆퓬웳튵뛸퇔,퓚평뒫춳훆퓬쒣쪽쿲럾컱퓬짌엉벼쫵죋풱퓚폃뮧웳튵뎤,듓뛸퓬돉웳튵폫맋탍훆퓬쒣쪽뇤뗄맽돌훐,탨튪힢틢웳튵ퟔ짭쳘뗣뿍횮볤뗄릩펦맘쾵훰붥뻟폐뮥쿠쫴쯸뚨뗄탔훊,탎폫뿍뮧탨쟳쳘뗣쪶뇰뗄폐킧뷡뫏,늢볓잿폫뿍뮧뗄돉튻룶잱퓚쫐뎡ꆣ퓚헢훖쟩뿶쿂,훆퓬짌뫍폃뮧탎돉짮뛈뷓뒥,춬쪱붫뷓뒥뗄랶캧룼뛠쿲훆퓬맽돌ꆢ퇐랢룼볓뮥탅뗄맘쾵,듓뛸쪹뗃훆퓬짌쓜릻뷸튻늽쇋뷢떽맽돌퇓짬,볓잿캪뿍뮧쳡릩횧돖뗄뮷뷚폫닺욷퇐랢ꆢ맋뿍뗄튻킩맘솪벼쫵욿뺱믲캴살뗄짨놸짽벶쟷쫆ꆣ훆퓬뮷뷚뗄벼쫵랴삡,힢훘ퟩ횯쓚늿ꆢퟩ횯횮볤뗄횪헢뛔훆퓬짌살쮵틢캶ퟅ캴살닺욷뒴탂뗄랽쿲,뛸뛔훆쪶붻쇷폫릲쿭ꆣ퓬웳튵뛸퇔퓲쿠떱폚쫕믱쇋랶캧뺭볃킧틦ꆣ퓚럾컱탍훆퓬튵훐,맋뿍뫍훆퓬짌횮볤뒫춳뗄3ꆡ뷡싛쿺쫛맘쾵틑뺭룄뇤,럾컱뫍닺욷뮥쿠틀듦ꆣ맋뿍늻럾컱탍훆퓬쫇훆퓬폫럾컱쿠죚뫏뗄탂닺튵탎떫닎폫닺욷뒴탂뗄맽돌,뛸쟒퓚닺욷훆퓬맽돌훐랢첬,쫇탂뗄쿈뷸훆퓬쒣쪽ꆣ쯼춨맽닺욷뫍럾컱뗄죚믓ퟅ훘튪뗄ퟷ폃ꆣ퓚쳡릩뷢뻶랽낸맽돌훐믡돶쿖룷뫏ꆢ뿍뮧좫돌닎폫쪵쿖럖즢뮯훆퓬풴뗄헻뫏뗈,쪵훖퇐훆맽돌훐쎻폐쿫떽뗄컊쳢ꆣ퓚톰헒ꆢ좷뚨컊쳢쿖쇋쒣쪽뒴탂,튲쳡짽쇋웳튵뗄뫋탄뺺헹솦ꆣ럾컱뗄맽돌훐,맋뿍폫훆퓬짌뷸탐벰쪱폐킧뗄릵춨ꆣ듋탍훆퓬쫇믹폚훆퓬뗄럾컱뫍쏦쿲럾컱뗄훆퓬,쫇믹췢,뻟폐튻뚨벼쫵믹뒡뗄폃뮧뿉쓜쟗ퟔ뛔닺욷뷸탐폚짺닺뗄닺욷뺭볃뫍믹폚쿻럑뗄럾컱뺭볃뗄죚뫏ꆣ쒳훖룄뷸,헢훖룄뷸믡뛔훆퓬짌탎돉쪾랶킧펦,놻훆붫닺욷폫럾컱헻뫏뗄헻쳥뷢뻶랽낸쫇튻훖럾컱퓬짌컼쫕떽웤닺욷훐살ꆣ퓚튻뚨뗄쪱볤쓚,닺욷뗄탍훆퓬쒣쪽,웤뫋탄퓚폚럾컱뗄좫돌뮯ꆢ맋뿍뗄좫쏦맋뿍샛볆쪹폃쪱볤풽뎤,닺욷췪짆뗄쯙뛈튲뻍풽뿬ꆣ닎폫ꆣ탨튪뷸튻늽뾪햹뛔맘폚뗤탍훆퓬튵뗄쪵횤퇐21312ꆡ럾컱좫돌뮯뺿,럖컶훆퓬볛횵솴훐뗄볛횵퓶횵,뷸튻늽퇩횤럾컱럾컱좫돌뮯쫇횸훆퓬튵퓚헻룶닙ퟷ맽돌훐쪵쿖탍훆퓬쒣쪽뗄쫊펦돌뛈ꆣ웤쪹폃볛횵,늢싺ퟣ맋뿍뗄탨쟳ꆢ쿲맋뿍쳡릩룷쿮럾컱뗄맽돌;퓚헢룶맽돌훐,훆퓬튵퓚뷸탐쓚늿펪쿺폫닎뾼컄쿗췢늿펪쿺뗄춬쪱맘힢뮥뚯펪쿺,틔듋볬퇩럾컱돐억[1]ꆡ쇵볌맺1훆퓬튵럾컱뮯듸뚯탂탍릤튵뮯뗄믺샭폫뛔닟폫쪵볊럾컱횮볤뗄닮뻠,늢ퟶ돶탞헽ꆣ[J].뺭볃컊쳢2006,(6):1202124.틲캪맋뿍좫쏦닎폫닺욷뗄짺닺ꆢ훆퓬뫍쿺쫛[2]ꆡ쇵볌맺,샮붭랫1맺췢훆퓬튵럾컱뮯컊쳢퇐뺿ퟛ쫶[J].뺭,틲듋웤폫웳튵횮볤뗄솪쾵룼볓뷴쏜ꆣ퓚헢룶맽돌훐볃톧볒,2007(3):1192126.,[3]ꆡ맋쓋뮪,뇏뚷뚷,죎췺뇸1짺닺탔럾컱튵폫훆퓬튵뮥뚯랢웳튵헦헽햾퓚맋뿍뗄뷇뛈캪웤쳡릩좫돌뮯럾컱,쪹햹:컄쿗ퟛ쫶[J].뺭볃톧볒,2006(6):35241.맋뿍볛횵ퟮ듳뮯ꆣ[4]ꆡ맋쓋뮪,뇏뚷뚷,죎췺뇸1훐맺탍웚짺닺탔럾컱튵랢햹퓚쿺쫛잰,웳튵폫맋뿍뷸탐쏜쟐솪쾵ꆢ돤럖릵춨폫훆퓬튵뺺헹솦맘쾵퇐뺿[J].훐맺릤튵뺭볃,2006(9):폫붻쇷142211,틔놣횤헻쳥뷢뻶랽낸쮳샻쪵쪩ꆣ퓚쿺쫛훐,웳튵퓚짺닺벼쫵ꆢ뾪랢ꆢ쇣엤볾닉릺뗈늿쏅뗄횧돖[5]ꆡBERGERS,LESTERR1MadebyHongKong[M].Ox2ford:OxfordUniversityPress,1997.쿂,룹뻝튪쟳쿲폃뮧쳡릩룷쿮럾컱ꆣ퓚쿺쫛뫳뗄닺[6]ꆡPAPPASN,SHEEHANP1TheNewManufacturing:욷쪹폃맽돌훐,웳튵뗄럾컱죋풱춨맽뗧뮰믲횱뷓짏LinkagesBetweenProductionandServicesActivities,쏅뗈랽쪽뚨웚뛔폃뮧뷸탐믘럃,뛔닺욷뗄탔쓜뫍ힴWorkingfortheFuture:TechnologyandEmploymentin첬뷸탐볬닢늢쳡릩쿠펦뗄캬탞놣퇸럾컱ꆣ뛔폚돶쿖theGlobalKnowledgeEconomy[M].Melbourne:Victoria맊헏뗄닺욷UniversityPress,1998.,폃뮧춨맽듲뗧뮰믲헟랢탅몯,내헕뻍뷼(풭퓲랢돶럾컱쟫쟳쿂뗚128튳),평웳튵쳡릩닺욷뗄캬탞럾컱,쪹40
벼쫵뺭볃ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뗚28뻭ꆡ뗚2웚캪놱뺩캴살싌즫컯쇷엤쯍쾵춳뗄뇘좻쟷쫆ꆣ랢믓훘튪ퟷ폃ꆣ5ꆡ킡뷡닎뾼컄쿗훐맺뺭볃랢햹쯹쏦쇙뗄풴뫍쓜풴뗄톹솦,쪹[1]ꆡ럫횮뾣1쎿쓪좫쫀뷧샋럑풴맽10틚쏀풪[EB/OL].뗃컒쏇뇘탫룼뫃뗘췆뷸뷚쓜복업ꆣ랢햹싌즫뺭볃쫇[2006212206].http://www1people1com1cn.쪵쿖뷚쓜복업뫍뺭볃뿉돖탸랢햹뗄훘튪춾뺶,뛸럾[2]ꆡ뛲쮼쮹쳘ꆤ럫ꆤ캺듄달뿋,났쒬샯ꆤBꆤ싥컄쮹,Lꆤ뫠쳘컱뒴탂뻟폐럇컯훊뮯뫍복컯훊뮯뗄쳘뗣ꆤ싥컄쮹.쯄놶풾뷸[M].놱뺩듳톧뮷뺳릤돌퇐뺿쯹,틫.,틲듋뿉퓚놱뺩:훐뮪릤짌솪뫏ퟷ돶냦짧,2001:122.듙뷸뷚쓜복업짏랢믓훘튪ퟷ폃ꆣ럾컱뒴탂퓚듙뷸뷚[3]ꆡ럖컶퇐뺿2009쓪뺭볃릤ퟷ[EB/OL].[2008211229].ht2쓜복업랽쏦폐뫜뛠폅쫆:쫗쿈,춨맽럾컱뒴탂듙뷸뷚tp://news1xinhuanet1cn쓜복업늻탨튪뫜듳춶죫,튻룶쿫램뗄닺짺믲쾰맟뗄[4]ꆡ룟뫄쓜탐튵맽뿬퓶뎤펰쿬맺쏱뺭볃붡뾵랢햹[EB/OL].룄뇤폐쪱뻍쓜뫜뫃뗘쪵쿖뷚쓜복업;웤듎,럾컱뒴탂[2007205230].http://www1financialnews1com1cn.뗄탎쪽뷏쇩믮ꆢ랶캧뷏맣,듳떽맺볒닣쏦ꆢ킡떽웳튵ꆢ[5]ꆡ?샗,컢맳짺1럾컱뒴탂퇐뺿랽램ퟛ쫶[J].뿆퇐맜샭,2004(3):19223.룶죋뚼뿉틔뫜뫃뗘춨맽럾컱뒴탂듙뷸뷚쓜복업;뗚[6]ꆡ?샗,컢맳짺1럾컱뒴탂:퇐뺿쿖ힴꆢ룅쓮뷧뚨벰쳘헷쏨쫶죽[J].뿆퇐맜샭,2005(2):19223.,춨맽럾컱뒴탂듙뷸뷚쓜복업쓜닺짺뫜듳뗄뺭볃킧틦,헢뛔맺볒ꆢ웳튵뫍룶죋뚼쫇폐틦뗄ꆣ틲듋,럾[7]ꆡ킡킡뷚쓜뗆잣뚯헾뢮탄[EB/OL].[2007211201].http://컱뒴탂붫퓚듙뷸놱뺩쓋훁헻룶훐맺뗄뷚쓜복업랽쏦,2,GaoNongnong1,2(11Economics&ManagementSchool,BeijingUniversityofTechnology,Beijing100124,China;21China’sResearchCenterforEconomicsTransition,Beijing100124,China)Abstract:Thispaperstudiesenergysavingandemissionreductionfromthepointofviewofserviceinnovation,andholdsthatserviceinnova2tionhelpstoimproveenergysavingandemissionreductionbydematerializationandimmaterialization1Finally,:energysavingandemissionreduction;serviceinnovation;dematerialization;immaterialization(짏뷓뗚40튳)ꆡꆡ[7]ꆡVANDERMERWES,RADAJ1Servitizationofbusiness:[9]ꆡ?샗,컢맳짺1럾컱뒴탂[M].놱뺩:쟥뮪듳톧돶냦짧,addingvaluebyaddingservices[J].,1988,6(4):3142324.[10]ꆡ룱싞슳쮹1럾컱맜샭폫펪쿺:믹폚맋뿍맘쾵뗄맜샭닟싔[8]ꆡSZALAVETZA1Tertiarizationofmanufacturingindus2[M].몫뺭싚,틫12냦1놱뺩:뗧ퟓ릤튵돶냦짧,:experiencesinHungariancompa2[11]ꆡ튶쟚1닺욷럾컱퓶횵삩햹햽싔뗄탋웰폫랢햹[J].짌튵뺭nies[Z].HungarianAcademyofSciencesWorkingPa2볃폫맜샭,2002(6):,2003:,WangYanyan(SchoolofEconomicsandManagement,ChinaUniversityofGeosciences,Wuhan430074,China)Abstract:Service2orientedmanufacturingisanewindustryintegratingmanufacturingwithsevice,andisanewmanufacturingmodel1Thispa2persystematicallyexpoundstheoriginandcharacteristicsoftheservice2orientedmanufacturing,:serviceeconomy;service2orientedmanufacturing;serviceinnovation128
