对外经济贸易大学硕士学位论文企业研发-营销协作能力与新产品开发绩效的关系研究姓名：李放申请学位级别：硕士专业：企业管理指导教师：熊伟20080501
햪 튪 퓚뿆톧벼쫵톸쯙랢햹틔벰맺볊쫐뎡뺺헹폺쟷벤쇒뗄떱듺ꎬ웳튵풽살풽틢쪶떽뿬쯙뾪랢탂닺욷쫇튻룶웳튵쓜럱돉릦뗄맘볼쯹퓚ꆣ쯦ퟅ웳튵풴맛뗄룅쓮놻쳡돶ꎬ뒫춳뗄웳튵풴훖샠뗃떽삩돤ꆣ헽쫇퓚헢퇹뗄놳뺰쿂ꎬ쫐뎡횪쪶쓜솦퓚웳튵탂닺욷뾪랢맽돌훐냧퇝쇋풽살풽훘튪뗄뷇즫ꆣ쫐뎡횪쪶쓜솦훐뗄퇐랢-펪쿺킭ퟷ쓜솦룼쫇쫜떽훚뛠웳튵뗄맣랺맘힢ꆣ 놾퇐뺿듓쫐뎡횪쪶쓜솦뗄웰풴폫랢햹돶랢ꎬ닻쫶쇋퇐랢-펪쿺킭ퟷ쓜솦뗄샭싛살풴ꆣ뷓ퟅ쾵춳퇐뺿퇐랢-펪쿺뷧쏦믮뚯뗄쓚퓚믺훆ꆢ듦퓚뗄뷧쏦헏낭뫍돉틲ꆣ좷뚨뫢솿웳튵탂닺욷뾪랢벨킧뗄횸뇪ꎬ늢쳡돶쇋탂닺욷뾪랢맽돌훐퇐랢-펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧펰쿬뗄쒣탍ꆣퟮ뫳ꎬ춨맽뛔뮪캪3Com릫쮾뗄탂닺욷뾪랢믮뚯뗄럖컶ꎬ뛔쒣탍뫍볙짨ퟷ쇋퇩횤늢뗃돶튻냣탔뷡싛ꆣ퇐뺿뷡맻뇭쏷ꎬ폫웳튵퇐랢-펪쿺킭ퟷ쓜솦풽잿ꎬ탂닺욷뾪랢벨킧풽쏷쿔ꆣ 놾퇐뺿듙쪹웳튵훘쫓퇐랢-펪쿺킭ퟷ쓜솦ꎬ춬쪱캪쳡룟퇐랢-펪쿺킭ퟷ쓜솦쳡릩쇋뿆톧탔폫쪵볹탔쿠뷡뫏뗄맜샭풭퓲ꆢ랽램ꆣ싛컄뷡뫏쪵볊낸샽ꎬ쳡돶쇋튻킩뿉탐뗄듙뷸퇐랢-펪쿺킭ퟷ쓜솦뷸뛸쳡짽탂닺욷뾪랢벨킧뗄쫖뛎폫뛔닟ꎬ틔췆뚯퇐랢-펪쿺킭ퟷ쓜솦쪵볹뗄늻뛏췪짆폫랢햹ꆣ 맘볼듊ꎺ쫐뎡횪쪶쓜솦ꎬ퇐랢-펪쿺킭ퟷ쓜솦ꎬ탂닺욷뾪랢벨킧 I
Abstract As the science and technology develops quickly and international market competition goes fiercer, companies perceive that the ability of new product development is the key factor to success. After the resource-based view is brought forward, traditional kinds of resources are enlarged. Market knowledge capability (MKC) has played more and more important role in new product development (NPD) with this background. The capability of R&D-interface as a component of MKC is recognized by many companies as well. This paper begins with the evolution of MKC and introduces the source of R&D-marketing interface theory. Then it investigates the inner mechanism, the barriers and the reasons of the R&D-marketing interface activities. In addition it clarifies the variables of NPD performance and creates a model of the relation between the capability of the R&D-marketing interface and NPD performance. At last, through the analysis of the NPD of Huawei 3Com, the results show that the stronger the capability of R&D-marketing interface is, the better the NPD performances are. To sum up, the study promotes the companies to pay more attention to capabilities of R&D-marketing interface, in like manner, providing a combination of practical and empirical principles and methods. Aimed for the development and perfection of R&D-marketing interface, this study, based on the case analysis, brings forward some feasible measures and policies for improving the R&D-marketing interface and NPD performance. KeywordsꎺMarket Knowledge CapabilityꎬR&D-Marketing InterfaceꎬNew Product Development Performance II
톧캻싛컄풭뒴탔짹쏷 놾죋횣훘짹쏷ꎺ쯹돊붻뗄톧캻싛컄ꎬ쫇놾죋퓚떼쪦뗄횸떼쿂ꎬ뛀솢뷸탐퇐뺿릤ퟷ쯹좡뗃뗄돉맻ꆣ돽컄훐틑뺭힢쏷틽폃뗄쓚죝췢ꎬ놾싛컄늻몬죎뫎웤쯻룶죋믲벯쳥틑뺭랢뇭믲킴맽뗄ퟷ욷돉맻ꆣ뛔놾컄쯹짦벰뗄퇐뺿릤ퟷퟶ돶훘튪릱쿗뗄룶죋뫍벯쳥ꎬ뻹틑퓚컄훐틔쏷좷랽쪽뇪쏷ꆣ놾죋췪좫틢쪶떽놾짹쏷뗄램싉퓰죎평놾죋돐떣ꆣ 쳘듋짹쏷 톧캻싛컄ퟷ헟잩쏻ꎺ 쓪 퓂 죕
톧캻싛컄냦좨쪹폃쫚좨쫩 놾죋췪좫쇋뷢뛔췢뺭볃쎳틗듳톧맘폚쫕벯ꆢ놣듦ꆢ쪹폃톧캻싛컄뗄맦뚨ꎬ춬틢죧쿂룷쿮쓚죝ꎺ내헕톧킣튪쟳쳡붻톧캻싛컄뗄펡쮢놾뫍뗧ퟓ냦놾ꎻ톧킣폐좨놣듦톧캻싛컄뗄펡쮢놾뫍뗧ퟓ냦ꎬ늢닉폃펰펡ꆢ쯵펡ꆢ즨쏨ꆢ쫽ퟖ뮯믲웤쯼쫖뛎놣듦싛컄ꎻ톧킣폐좨쳡릩쒿슼볬쯷틔벰쳡릩놾톧캻싛컄좫컄믲늿럖뗄퓄샀럾컱ꎻ톧킣폐좨내헕폐맘맦뚨쿲맺볒폐맘늿쏅믲헟믺릹쯍붻싛컄ꎻ퓚틔늻틔펮샻캪쒿뗄뗄잰쳡쿂ꎬ톧킣뿉틔쫊떱뢴훆싛컄뗄늿럖믲좫늿쓚죝폃폚톧쫵믮뚯ꆣ놣쏜뗄톧캻싛컄퓚뷢쏜뫳ퟱ쫘듋맦뚨ꆣ 톧캻싛컄ퟷ헟잩쏻ꎺ 쓪 퓂 죕 떼쪦잩쏻ꎺ 쓪 퓂 죕
뗚튻헂 틽퇔 퇐뺿놳뺰 죋샠짧믡뷸죫21쫀볍틔살ꎬ튵틑뺭샺쇋죽듎뻞듳뗄뿆벼룯쏼ꆣ쿖듺웳튵헽쫇퓚뿆벼룯쏼뗄잿듳췆뚯뫍쫐뎡랢햹뗄횱뷓삭뚯쿂늻뛏뗃떽랢햹뗄ꆣ얣뛙솦톧뫍죈톧뗄뿆톧풭샭폫믺킵릤틕뗄쟉쏮뷡뫏ꎬ듙뷸쇋틔헴웻믺캪훐탄뗄닺튵룯쏼뗄떮짺ꎬ웤뷡맻쫇쿖듺뮯뗄듳믺웷릤튵좡듺쇋뒫춳뗄쫖릤튵ꆣ틔뗧솦뗄맣랺펦폃캪훷튪뇪횾뗄뗚뛾듎뿆벼룯쏼ꎬ듳듳쳡룟쇋샍뚯짺닺싊ꆣ틔풭ퟓ쓜ꆢ캢뗧ퟓ뫍탂닄쇏뗈캪훷튪뇪횾뗄뗚죽듎뿆벼룯쏼ꎬ헽폐솦뗄췆뚯ퟅ쿖듺웳튵평듳솿짺닺쿲뛠퇹뮯짺닺뇤ꆣ폫듋춬쪱ꎬ웳튵쏦쇙뗄쫐뎡맦쒣늻뛏삩듳ꎬ웳튵뗄짺닺쓜솦튲폫죕뻣퓶ꎬ쫐뎡탎첬튲훰붥평ퟮ돵뗄싴랽쫐뎡쿲싲랽쫐뎡뇤ꆣ뿆벼폫쫐뎡뗄뇤룯뫍랢햹ꎬ늻뛏듲웆웳튵짺닺뺭펪쾵춳뗄뚯첬욽뫢ꎬ쪹웳튵뗄햽싔훘뗣평뒫춳뗄ꆰ틔짺닺캪훐탄ꆱ쿲ꆰ틔듙쿺캪훐탄ꆱꎬ늢볌뛸쿲ꆰ틔닺욷뾪랢캪훐탄ꆱ뗄맬뗀짏살ꆣꆰ릹쿫튻듺ꆢ짨볆튻듺ꆢ쫔훆튻듺ꆢ짺닺튻듺ꆱ쫇훚뛠쿖듺웳튵닺욷뾪랢뗄웕뇩ퟶ램ꆣ 뿆톧벼쫵뗄뷸늽뫍짧믡탨쟳뗄뇤뮯ꎬ듙쪹닺욷룼탂쯙뛈풽살풽뿬ꆣ컒쏇믘췻샺쪷ꎬ튻룶뇈훘뷏듳ꆢ좫탂뗄릤튵닺욷ꎬ듓릹쮼ꆢ짨볆ꆢ쫔훆떽춶죫짌튵뮯짺닺뗄욽뻹쪱볤ꎬ듓19쫀볍싾뎤뗄70뛠쓪ꎬ퓚21쫀볍틑뺭쯵뛌떽1ꆪ3쓪ꎬ폐뗄뷶탨튪벸룶퓂ꆣ 퇏뿡뗄뺺헹뫍뛠뇤뗄탨쟳ꎬ웈쪹룷듳릫쮾냑닺욷뾪랢럅퓚쇋웳튵춷뗈훘튪뗄캻훃짏ꎬ죕쏀얷뗈맺볒듳웳튵뿆퇐뗄춶죫튻냣햼닺욷쿺쫛뛮뗄6%ꆪ8%ꆣ2005쓪ꎬ뗂맺뗄듷쒷샕ꆪ뿋삳쮹샕릫쮾뗄퇐랢춶죫캪틚얷풪ꎬ뇈짏쓪퓶뎤2%ꆣ춬웚ꎬ컷쏅ퟓ뗄퇐랢춶죫캪틚얷풪ꎬ쏀맺뗄믔죰훆튩릫쮾뗄퇐랢춶죫캪틚쏀풪ꎬ뇈짏쓪퓶뎤8%ꎬ뢣쳘웻뎵릫쮾뗄퇐랢춶죫캪틚쏀풪ꎬ죕놾뗄럡쳯릫쮾뗄퇐랢춶죫캪틚쏀풪ꎬ뇈짏쓪퓶뎤11%ꆣ몫맺뗄퇐랢믮뚯퓲훷튪평3볒랢햹톸쏍뗄웳튵뻞춷훷퓗ꎺ뗧ퟓ쇬폲뗄죽탇뫍LGꎬ틔벰웻뎵쇬폲뗄쿖듺ꆣ쫽뻝쿔쪾ꎬ듓2003쓪떽2006쓪ꎬ죽탇뗄퇐랢횧돶벺듓틚쏀풪짽훁틚쏀풪ꆣ2002쓪떽2004쓪뗄죽쓪훐ꎬLG뗄퇐랢춶죫듓풼틚쏀풪퓶훁틚쏀풪ꆣ춬웚쿖듺웻뎵듓풼틚펢냵퓶훁틚쏀풪ꆣ2006쓪ꎬ얷쏋뗄1000룶ퟮ듳웳튵뗄퇐랢뺭럑뇈좥쓪퓶뎤쇋%ꆣ뛸얷쏋횮췢뗄1000듳릫쮾2006쓪붫퇐랢풤쯣퓶뎤쇋%ꆣ솪쿫2006쓪뗄퇐랢춶죫풼캪25틚ꎬ늢쿻뮯IBM샻1
1500쿮ꆣ 뻝컒맺맺볒춳볆뻖ꆢ뿆톧벼쫵늿ꆢ닆헾늿랢늼뗄릫놨ꎬ2005쓪좫짧믡퇐랢뺭럑ퟜ횧돶캪2450틚풪ꎬ뇈짏쓪퓶볓틚풪ꎬ퓶뎤%ꎬ폫떱쓪GDP횮뇈캪%ꎬ뇈짏쓪쳡룟쇋룶냙럖뗣ꆣ듓1995쓪떽2004쓪ꎬ훐맺퇐랢춶죫햼맺쏱짺닺ퟜ횵뗄뇈싊듓%짏짽떽%ꎬ춬웚ꎬ뿆퇐죋풱뗄쫽솿퓶뎤쇋77%ꎬퟜ죋쫽듯췲죋ꎬ뷶듎폚쏀맺뗄130췲죋ꎬ캻뻓좫쟲뗚뛾ꆣ퓚2006쓪ꎬ훐맺좫짧믡퇐랢ퟜ횧돶듯3000틚풪죋쏱뇒ꎬ뇈좥쓪짏짽쇋22%ꎬ햼GDP뗄%ꎬ듯떽샺쪷ퟮ룟쮮욽ꆣ뿆벼늿믡춬맺볒춳볆뻖ꆢ뷌폽늿뗈늿쏅뷸탐뗄맺볒뿆벼뷸늽춳볆볠닢룺ퟙ뗷닩쿔쪾ꎬ쪮쓪살컒맺뗄퇐랢잿뛈듓%짏짽떽쇋%ꎬ헻헻랭쇋튻랬ꆣ떫쫇ꎬ폫랢듯맺볒쿠뇈ꎬ헢룶뇈샽뮹뒦퓚뷏뗍쮮욽ꆣ캻뻓퇐랢춶죫ퟜ솿쫀뷧뗚튻뗄쏀맺ꎬ2004쓪퇐랢춶죫잿뛈캪%ꎬ죕놾퓲듯떽쇋%ꎬ죰뗤ꆢ럒삼뗈맺뗄퇐랢잿뛈튲틑뎬맽3%ꆣ퓚2006쓪1퓂헙뾪뗄좫맺뿆톧벼쫵듳믡짏ꎬ맺볒쳡돶튪퓚2020쓪붨짨돉캪뒴탂탍맺볒뗄쒿뇪ꆣ캪듋ꎬ퓚쯦뫳랢늼뗄ꆶ맺볒훐뎤웚뿆톧뫍벼쫵랢햹맦뮮룙튪ꎨ2006ꆪ2020쓪ꎩꆷ훐쏷좷뇭쪾ꎬ튪쪹컒맺좫짧믡퇐뺿뾪랢춶죫햼맺쓚짺닺ퟜ횵뗄뇈샽훰쓪쳡룟ꎬ떽2010쓪듯떽2%ꎬ떫헢튲늻맽쫇쒿잰얷쏋돉풱맺뗄욽뻹쮮욽ꆣ 평듋뿉볻ꎬ웳튵튪좡뗃짺듦뫍랢햹ꎬ쿫늻뛏쳡룟뺭볃킧틦늢늻뛏삩듳짺듦뿕볤ꎬ뻍뇘탫늻뛏뗘폃탂벼쫵ꆢ탂릤틕룄짆쿖폐뗄닺욷탔쓜뫍훊솿ꎬ뇘탫풴풴늻뛏쿲쫐뎡췆돶탂욷훖믲탂닺욷ꎬ쪵쿖닺욷뫍벼쫵뗄뮻듺짽벶ꆣ 컊쳢뗄쳡돶 뺡맜탂닺욷뾪랢뛔웳튵뗄훘튪탔죧듋횮듳ꎬ떫뾪랢탂닺욷뗄쪧냜싊튲쫇쿠떱뗄룟ꎬ룹뻝Booz뫍Hamiltonꎨ1982ꎩ맀볆쿻럑욷쪧냜싊풼30%ꎬ릤튵욷풼40%ꎻEdgettꎨ1992ꎩ뗷닩랢쿖펢맺뎧짌뗄탂닺욷쪧냜싊캪%ꎬ죕놾캪%ꎬ늢죏캪닺욷뗄쪧냜싊죽쪮쓪살늢쎻폐쏷쿔뗄룄짆ꆣ죴쫇듓뒴틢뗄닺짺떽짏쫐움맀ꎬ퓲쪧냜싊룼룟ꎬ샽죧ꎬ죕놾맜샭킭믡ꎨJMAꎩ뗷닩횸돶늻춬닺튵뗄탂닺욷돉릦싊튲늻춬ꎬ듓%떽%늻뗈ꎬ욽뻹돉릦싊풼캪%ꆣHollins뫍Pughꎨ1990ꎩ횸돶ꎬ듓뒴틢뗄닺짺떽짌튵뮯뗄돉릦횻폐%ꎬ죴틔탂닺욷뾪랢훐볆뮮뗄쿻뫄싊살뾴ꎬ쎿11룶탂닺욷뒴틢떱훐ꎬ횻폐3룶쓜뷸죫쪵쳥랢햹뷗뛎ꎬ떫횻폐룶쓜릻짏쫐ꎬ뛸짏쫐뫳욽뻹횻폐튻룶쓜릻퓚쫐뎡짏돉릦ꆣ 캪뫎탂닺욷뾪랢쿮쒿뗄쪧냜싊죧듋횮룟튻횱쫇튻룶삧죅톧쫵뷧뫍웳튵뷧뗄뻞듳쓑쳢ꆣ뛔탂닺욷뾪랢쿮쒿뗄쪧냜ꎬ쏀맺좫맺릤튵킭믡죏캪ꎺꎨlꎩ쫐뎡럖컶늻2
잡떱햼32%ꎻꎨ2ꎩ돉놾뎬돶풤웚횵햼14%ꎻꎨ3ꎩ닺욷놾짭늻뫃햼25%ꎻꎨ4ꎩ.춶럅쪱볤늻떱햼10%ꎻꎨ5ꎩ쿺쫛ퟨ훍햼8%ꎻꎨ6ꎩ럖쿺뫍듙쿺맜샭늻샻햼11%ꆣ뿆쳘샕죏캪탂닺욷뾪랢쪧냜뗄훷튪풭틲폐ꎺꎨlꎩ룟닣쇬떼헟뛔ퟔ벺타짍뗄닺욷릹쿫늻맋튻쟐뗘춶죫솦솿뾪랢ꎻꎨ2ꎩ늻짆폚뛔탂닺욷뾪랢쪵쪩폐킧뗄맜샭ꎻꎨ3ꎩ쎻폐뛔탂닺욷뗄쫐뎡맦쒣뷸탐뿆톧뗄뗷퇐폫풤닢ꎻꎨ4ꎩ좱랦폐킧뗄닺욷볆뮮ꎻꎨ5ꎩ탂닺욷폫춬샠닺욷뗄닮뇰맽킡ꎬ쟒닺욷놾짭냼몬뗄샻틦닮뇰늻듳ꎻꎨ6ꎩ짨볆캴쓜듯떽뾪랢쒿뇪뗄튪쟳ꎻꎨ7ꎩ탂닺욷뾪랢뗄돉놾첫룟ꎻꎨ8ꎩ뛔탂닺욷쫐뎡뺺헹뗄벤쇒돌뛈맀볆늻ퟣꆣ 틲듋ꎬ평짏쏦뗄럖컶뿉횪ꎬ펰쿬탂닺욷뾪랢벨킧뗄틲쯘ꎬ볈폐풴ퟔ웳튵쓚늿ퟩ횯뗄펰쿬ꎬ튲폐살ퟔ웳튵췢늿뗄쫐뎡돥믷ꆣ놾컄뻍쫇듓쫐뎡횪쪶쓜솦헢튻톧쫵뷧탂탋뗄룅쓮쟐죫ꎬ첽쳖웳튵쓚늿뫍췢늿펰쿬탂닺욷뾪랢벨킧뗄틲쯘ꆣ 퇐뺿뗄쓚죝폫쒿뗄 ퟔ20쫀볍90쓪듺틔살ꎬ쫐뎡횪쪶쓜솦ꎨMarket Knowledge Competenceꎩ뾪쪼놻풽살풽뛠뗄웳튵쓜솦싛헟뫍펪쿺톧헟쯹맘힢ꆣ쫐뎡횪쪶쓜솦냼몬웳튵뛔쫐뎡뗄톧쾰쓜솦ꎬ늢폐뿉쓜펰쿬웳튵뗄탂닺욷뗄벨킧ꆣ횮쯹틔쫐뎡횪쪶쓜솦폐훺폚웳튵뾪랢탂닺욷ꎬ쫇틲캪쯼쪹웳튵뚴달떽폐틦폚탂닺욷뷓쫜뗄쫐뎡쳘헷ꆣ믹폚쯼뗄훘튪ퟷ폃ꎬ쫐뎡횪쪶쓜솦ퟷ캪탂닺욷뒴탂퇐뺿훐뗄튻룶훘튪뿎쳢돶쿖ꆣ퓚튻쿮맘1폚쫐뎡횪쪶벰웤햽싔펦폃뗄퇐뺿훐ꎬGlazerꎨ1991ꎩ붫쫐뎡횪쪶쓜솦쫓캪ퟩ횯뗄2ퟮ폐볛횵뗄튻쿮닺횮튻ꆣSinkulaꎨ1994ꎩꎬ퓚퇐뺿쫐뎡탅쾢뒦샭뗄맽돌훐ꎬ죏캪쫐뎡횪쪶쓜솦쫇ퟩ횯뗄뫋탄뺺헹솦ꆣ듋췢ꎬ퓚뛔쫐뎡쟽뚯탍ퟩ횯뗄쓜솦뗄럖컶3훐ꎬDayꎨ1994ꎩ쳡돶ꎬ쫐뎡횪쪶쓜솦쫇ퟩ횯ꆰ평췢떽쓚뗄쓜솦ꆱ횮튻ꎬ쯼붫탂닺욷뾪랢뫍췢늿쫐뎡뮷뺳솪쾵웰살ꆣ 퓚튻킩퇐뺿훐ꎬ쓜솦놻뾴ퟷ튻쾵쇐뗄쇷돌ꆣDayꎨ1994ꎩ퓚쯻뗄맘폚ퟩ횯쓜솦뗄퇐뺿훐ꎬ냑쓜솦뾴ퟷꆰ춨맽ퟩ횯쇷돌뛍솶엠퇸돶뗄벼쓜뫍벯쳥톧쾰ꎨcollective 4learningꎩ뗄뢴퓓뗄벯뫏쳥ꆱꆣPrahald뫍Hamelꎨ1990ꎩ냑웳튵폫쫐뎡뗄붻뮥쓜솦뫍횰쓜헻뫏쓜솦뾴돉뫋탄뺺헹솦ꆣ듋췢ꎬDrukerꎨ1985ꎩ퓚튻듎닺욷뒴탂뗄맘 1 GlazerꎬR.ꎬ“Marketing in an information-intensive environmentꎺstrategic implications of knowledge as an asset"ꎬJournal of MarketingꎬVol55.,PP1-19.ꎬ1991 2 Sinkulaꎬ.ꎬ“Market information processing and organizational learning”ꎬJournal of MarketingꎬVol58ꎬPP35-45ꎬ1994 3 Dayꎬ.ꎬ“The capabilities of market-driven organizations”ꎬJournal of MarketingꎬVol58.ꎬPP37-52ꎬ1994 4 Prahalad,C. K. & G. Hamellꎬ“The core competence of the corporation”ꎬHarvard Business ReviewꎬVol66.ꎬMay-June.ꎬPP79-91.ꎬ1990 3
볼컊쳢뗄럖컶훐쏨뮭쇋웳튵탂닺욷뾪랢쓜솦뗄싖삪ꎬ벴뒴퓬맋뿍횪쪶뫍뺺헹헟횪쪶ꎬ늢붫뒴퓬뗄횪쪶폫벼쫵헻뫏뗄쇷돌ꆣ 5Li뫍Calantoneꎨ1998ꎩ쫗듎뚨틥쇋ꆰ쫐뎡횪쪶쓜솦ꆱꆣ쯻쏇죏캪ꎬ쫐뎡횪쪶쓜솦쫇ꆰ뒴퓬뫍헻뫏쫐뎡횪쪶ꎨmarket knowledgeꎩ뗄쇷돌ꆱꎬ뛸쇷돌퓲쫇튻쾵쇐뗄웳튵믮뚯ꆣ평폚웤퇐뺿훘뗣쫇쫐뎡횪쪶쓜솦뛔탂닺욷폅쫆뗄펰쿬ꎬ틲듋쯻쏇냑쫐뎡횪쪶쓜솦쟸럖캪죽룶쇷돌ꎺꎨ1ꎩ맋뿍횪쪶쇷돌ꎬ횸붨솢맋뿍횪쪶뗄튻쾵쇐웳튵믮뚯ꎻꎨ2ꎩ뺺헹헟횪쪶쇷돌ꎬ횸붨솢뛔뺺헹헟닺욷뫍햽싔뗄죏쪶뫍샭뷢뗄튻쾵쇐웳튵믮뚯ꎻꎨ3ꎩ펪쿺폫퇐랢붻뮥ퟷ폃쇷돌ꎬ횸펪쿺늿쏅폫퇐랢늿쏅횮볤릵춨뫍킭ퟷ뗄웳튵믮뚯ꆣ 맘폚탂닺욷뾪랢뗄컄쿗캪쫐뎡횪쪶쓜솦뗄죽룶ퟩ돉늿럖퓚탂닺욷뾪랢훐뗄훘튪탔쳡릩쇋뿉탅뗄싛뻝ꆣ톧쾰맋뿍캪웳튵뒴퓬쇋맋뿍횪쪶ꎬ쪹웳튵뿉틔퓚탂돶쿖뗄쫐뎡탨쟳훐뾪췘뒴탂믺믡ꎬ늢쟒복짙탂닺욷컞램싺ퟣ맋뿍탨쟳뗄잱퓚럧쿕ꎨCopperꎬ1992ꎻGriffin & Hauserꎬ1993ꎻHauser & Clausingꎬ1988ꎻLi & Calantoneꎬ1998ꎻVon Hippelꎬ1986ꎩꆣ쇭튻랽쏦ꎬ톧쾰뺺헹헟쪹웳튵쇋뷢뺺헹뛔쫖뗄죵뗣뫍폅쫆ꎬ늢쟒캪탂닺욷뾪랢뒴퓬뇪룋ꎨDay & Wensleyꎬ1988ꎻLawless & Fisherꎬ61990ꎩꆣ듓탅쾢맛뗄쫓뷇뾴ꎬ뛔폚룼잿뗷맋뿍뫍뺺헹헟톧쾰뗄웳튵ꎬ평헢솽룶쇷돌뒴퓬뗄횪쪶쪹웳튵뒦폚탅쾢늻뛔돆뗄폐샻뗘캻ꎨDicksonꎬ1992ꎩꆣ 퇐랢ꆪ펪쿺킭ퟷ쓜솦뗄훘튪탔퓚횰쓜헻뫏샭싛훐놻쳡벰ꎨGriffin & Hauserꎬ1992ꎻGupta et al.ꎬ1986ꎻLiꎬ1999ꎻSong & Dyerꎬ1995ꎩꆣ룹뻝헢튻샭싛ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦쫇퇐랢횰쓜뫍펪쿺횰쓜늿쏅뮥쿠릵춨폫뫏ퟷ뗄쇷돌ꆣ틲캪헢튻쇷돌붫쫐뎡탨쟳뗄횪쪶뫍죧뫎뒴퓬돶싺ퟣ헢킩탨쟳뗄닺욷뗄횪쪶헻뫏퓚튻웰ꎬ쯹틔쯼폈캪훘튪ꆣ떱좻ꎬ평폚웤폫훕뛋폃뮧뗄뮥뚯붻쇷ꎬ펪쿺횰쓜뗄횰퓰쫇업퓚뗚튻캻뗄ꎬ퇐랢횰쓜뗄횰퓰틲캪쯼뗄튵탔뛸업퓚뗚뛾캻ꆣ떫쫇ꎬ죧맻헢솽룶횰쓜늿쏅컞램릵춨폫뫏ퟷꎬ쓇쎴쫐뎡탨쟳뫍닺욷뒴퓬믡놻룴샫뾪ꎬ헢붫떼훂쯹닺뫍쯹탨뗄듭캻ꆣ Cooper퓚뛔2000룶탂닺욷뾪랢쿮쒿뷸탐퇐뺿럖컶뫳ꎬ쇐돶듙쪹탂닺욷뾪랢돉릦뗄8듳맘볼틲쯘ꆣCooper뗄퇐뺿뇭쏷ꎬ뛠쫽탂닺욷뗄돉릦룼뛠뗘살풴폚쫐뎡탨튪뛸럇벼쫵믺믡ꆣ떱뷱웳튵훐ꎬꆰퟶ뫃쫐뎡ꆱ늢늻뷶뷶틢캶ퟅ솼뫃뗄짏쫐폫쿺 5 Li,T. & R. J. Calantoneꎬ“The impact of market knowledge competence on new product advantageꎺConceptualization and empirical examination”ꎬJournal of MarketingꎬVol62.ꎬOct.ꎬPP13-291.ꎬ1998 6 Dicksonꎬ.ꎬ“Toward a general theory of competitive rationality”ꎬJournal of MarketingꎬVol56ꎬPP69-83ꎬ1992 4
쫛튵벨ꎬ룼훘튪뗄쫇ꎬ펪쿺횰쓜튪폫퇐랢횰쓜솪뷡퓚튻웰ꎬ붫맋뿍뗄짹틴죚죫탂닺욷뾪랢뗄헻룶맽돌횮훐ꆣ평폚쫐뎡틲쯘뗄뷩죫ꎬ쳥쿖벼쫵뗄퇐랢횰쓜뫍듺뇭쫐뎡뗄펪쿺횰쓜횮볤뗄벯돉튲죕붥돉캪웳튵탂닺욷돉냜뗄맘볼잰쳡ꆣ캢죭뗄돉릦뻍뗃틦폚뛔벼쫵폫쫐뎡죚뫏뗄훘쫓ꎬ뇈뛻ꆤ룇듄폫웤쮵쫇튻쏻돉릦뗄벼쫵볒ꎬ늻죧쮵쫇튻쏻돶즫뗄펪쿺톧헟ꎬ캢죭뗄벼쫵죋풱튻횱탅럮헢퇹튻뻤뮰ꆪ컒쏇쯹맘힢뗄쫇쓇킩맋뿍풸틢릺싲뗄닺욷폫탔쓜ꎻ놱듳랽헽뗄췵톡뷌쫚퓚뛔맺쓚췢뺭퇩뷸탐ퟜ뷡뗄믹뒡짏뛔훐맺룟뿆벼닺튵뮯쳡돶쇋ꆰ뚥쳬솢뗘ꆱ쒣쪽ꎺꆰ뚥쳬ꆱ뻍쫇늻뛏ힷ톰벼쫵짏뗄탂춻웆ꎬꆰ솢뗘ꆱ벴뒴탂돉맻뗄췆맣폫짌튵뮯ꆣ뚥쳬솢뗘쒣쪽짺뚯뗘뷢쫍쇋퇐랢ꆪ펪쿺킭ퟷ쓜솦뗄쒿뗄폫틢틥ꆣ ퟜ뛸퇔횮ꎬ벼쫵뗄뇤룯ꆢ폃뮧탨쟳뗄늻좷뚨탔ꎬ쪹뗃탂닺욷뾪랢돉캪튻룶죕틦뢴퓓뗄맽돌ꎬ떥룶횰쓜늿쏅퓚웤훐뫜쓑뛀ퟔ쪤죎ꎬ탨튪웤쯻횰쓜뗄횧돖폫엤뫏ꎬ헢튲쪹뗃킭ퟷ쓜솦풽살풽춹쿖웤훘튪탔ꆣ놾컄뻍쫇퓚쫐뎡횪쪶쓜솦룅쓮뗄듳놳뺰쿂ꎬ첽쳖웤ퟩ돉늿럖횮튻ꎬ벴퇐랢ꆪ펪쿺킭ퟷ쓜솦폫웳튵탂닺욷뾪랢벨킧횮볤뗄맘쾵ꆣ 5
뗚뛾헂 샭싛퇐뺿ퟛ쫶 쫐뎡횪쪶쓜솦뗄샭싛ퟛ쫶 Li뫍Calantoneꎨ1998ꎩ쫗듎뚨틥쇋ꆰ쫐뎡횪쪶쓜솦ꆱꆣ쯻쏇죏캪ꎬ쫐뎡횪쪶쓜솦쫇ꆰ뒴퓬뫍헻뫏쫐뎡횪쪶ꎨMarket Knowledgeꎩ뗄쇷돌ꆱꎬ뛸쇷돌퓲쫇튻쾵쇐뗄웳튵믮뚯ꆣ평폚웤퇐뺿훘뗣쫇쫐뎡횪쪶쓜솦뛔탂닺욷폅쫆뗄펰쿬ꎬ틲듋쯻쏇냑쫐뎡횪쪶쓜솦쟸럖캪죽룶쇷돌ꎺꎨ1ꎩ맋뿍횪쪶쇷돌ꎬ횸붨솢맋뿍횪쪶뗄튻쾵쇐웳튵믮뚯ꎻꎨ2ꎩ뺺헹헟횪쪶쇷돌ꎬ횸붨솢뛔뺺헹헟닺욷뫍햽싔뗄죏쪶뫍샭뷢뗄튻쾵쇐웳튵믮뚯ꎻꎨ3ꎩ펪쿺폫퇐랢붻뮥ퟷ폃쇷돌ꎬ횸펪쿺늿쏅폫퇐랢늿쏅횮볤릵춨뫍킭ퟷ뗄웳튵믮뚯ꆣ 쫐뎡횪쪶쓜솦뗄룅쓮 죏쪶떽쫐뎡횪쪶쓜솦뗄훘튪탔쫇샭싛랢햹ퟮ뷼닅돶쿖뗄쿖쿳ꆣ퓚탂맅뗤뺭볃톧샭싛훐ꎬ뛔폚짺닺ퟮ훘튪뗄풴쫇샍뚯솦ꎬ췁뗘뫍놾ꆣ떫쫇ꎬ떱탅쾢뫍횪쪶좡듺쇋컯훊뫍쓜솿돉캪짺닺뗄쫗튪풴쪱ꎨBellꎬ1973ꎩꎬ탂맅뗤샭싛뇤뗃룼늻뿉뾿ꎬ늢쯦횮놻웳튵풴맛샭싛듺쳦ꎨBarneyꎬ1991ꎻConnerꎬ1991ꎻDayꎬ1994ꎻHunt & Morganꎬ1995ꎩꆣ웳튵풴맛삩돤쇋풴뗄훖샠ꎬ웤훐냼몬ꎨ듓샍뚯솦ꎬ췁뗘뫍놾떽ꎩ훮죧쫐뎡횪쪶쓜솦ꎬퟩ횯컄뮯뫍맜샭벼쓜헢퇹뗄컞탎풴ꆣ틲캪쫐뎡횪쪶쓜솦쫇ꆰ룼룟뗈벶뗄ꆱ 풴ꎬ늢쟒퓚쪵볊펦폃훐뿉쓜믡뒴퓬돶뺺헹폅쫆ꎬ쯹틔쫐뎡횪쪶쓜솦ퟷ캪풴놻쳡돶폐ퟅ쳘뇰뗄틢틥ꎨHunt & Morganꎬ1995ꎩꆣ뺡맜쫐뎡횪쪶쓜솦뗄풴맛듺뇭쇋샭싛랢햹뗄뷸늽ꎬ떫쫇ꎬ뛔폚쪵횤퇐뺿살쮵ꎬ튻룶폐쪵볹틢틥뗄룅쓮뚨틥뮹쫇뫜폐뇘튪뗄ꎬ헢쫇틲캪ꎬꆰ풴ꆱ헢룶듊뗄쳡램놾짭ꎬ쿱튻냑폪즡튻퇹ꎬ춬쪱냼삨쇋폐탎뗄뫍컞탎뗄닺ꎬ쯼늢쎻폐쏅폃살뇭듯쫐뎡횪쪶쓜솦뗄볛횵ꆣ 쫐뎡횪쪶뫍쫐뎡횪쪶쓜솦쫇솽룶쿠맘솪좴늻쿠춬뗄룅쓮ꆣ컒쏇붫쫐뎡횪쪶뚨틥캪맘폚쫐뎡폐ퟩ횯뗄뫍폐뷡릹뗄탅쾢ꆣ헢샯ꎬ폐ퟩ횯횸뗄쫇탅쾢쫇뺭맽쾵춳뒦샭뗄탅쾢ꎨ폫쯦믺쳴톡뗄쿠뛔뇈ꎩꎬ뛸폐뷡릹틢캶ퟅ탅쾢놻뢳폨쇋폐볛횵뗄몬틥ꎨ폫늻쿠맘뗄ꎬ샫즢뗄쫽뻝쿠뛔뇈ꎩꆣ컒쏇붫쫐뎡횪쪶쓜솦뚨틥캪뒴퓬뫍헻뫏쫐뎡횪쪶뗄쇷돌ꆣ헢샯ꎬ쇷돌쫇튻쾵쇐뗄믮뚯ꎨ폫벴쪱뗄쿫램쿠뛔뇈ꎩꆣ틲캪잰헟뻍쿱쫇쒳훖컯ꎬ뛸뫳헟쫇튻ퟩ짺닺헢훖컯뗄쇷돌ꎬ쯹틔ꎬ붫솽헟쟸럖뾪살뛔폚쪵횤퇐뺿럇뎣훘튪ꆣ컒쏇쳘뇰맘힢튻쿂뫳헟ꆣ 냑쓜솦샭뷢캪튻쾵쇐뗄쇷돌뗄맛뗣풴ퟔ튻킩퇐뺿ꆣDayꎨ1994ꎩ퓚쯻뗄맘폚6
ퟩ횯쓜솦뗄퇐뺿훐ꎬ냑쓜솦뾴ퟷꆰ춨맽ퟩ횯쇷돌뛍솶엠퇸돶뗄벼쓜뫍벯쳥톧쾰ꎨcollective learningꎩ뗄뢴퓓뗄벯뫏쳥ꆱꆣPrahalad뫍Hamelꎨ1990ꎩ냑웳튵뗄폫쫐뎡뗄붻뮥쓜솦뫍횰쓜헻뫏쓜솦뾴돉뫋탄뺺헹솦ꆣ듋췢ꎬDrukerꎨ1985ꎩ퓚튻듎닺욷뒴탂뗄맘볼컊쳢뗄럖컶훐쏨뮭쇋웳튵탂닺욷뾪랢쓜솦뗄싖삪ꎬ벴뒴퓬맋뿍횪쪶뫍뺺헹헟횪쪶ꎬ늢붫뒴퓬뗄횪쪶폫벼쫵헻뫏뗄쇷돌ꆣ ퟷ캪튻쾵쇐뗄쇷돌ꎬ쫐뎡횪쪶쓜솦폐ퟅ튻쿂벸룶쳘뗣ꎺ ꎨ1ꎩ늻틗쒣럂탔ꎬ헢쫇틲캪뒴퓬쫐뎡횪쪶뗄쇷돌냼몬퓚ퟩ횯뗄죏횪믮뚯횮훐ꎬ컞램듓췢늿쟡틗뗄맛달떽ꎨDayꎬ1994ꎻPrahalad & Hamelꎬ1990ꎩꎻ ꎨ2ꎩ늻틗틆뚯탔ꎬ헢쫇틲캪헢킩쇷돌닺짺폚ퟩ횯쓚늿ꎬ컞램퓚쫐뎡짏릺싲떽ꎨDayꎬ1994ꎩꎻ ꎨ3ꎩ늻틗쿻쪧탔ꎬ헢쫇틲캪폫짨놸늻춬ꎬ헢킩쇷돌뗄킧폃퓚쪹폃맽돌훐늻믡쯦ퟅ쪱볤뗄쇷쫅뛸헛뻉ꎨPrahalad & Hamelꎬ1990ꎩꆣ 퓚놾듎퇐뺿훐ꎬ컒쏇붨틩붫탂닺욷뾪랢훐뗄쫐뎡횪쪶쓜솦럖돉죽룶쇷돌ꎺꎨ1ꎩ맋뿍횪쪶쇷돌ꎬꎨ2ꎩ뺺헹헟횪쪶쇷돌ꎬꎨ3ꎩ퇐랢ꆪ펪쿺킭ퟷ쓜솦쇷돌ꆣ맋뿍횪쪶쓜솦횸뗄쫇ꎬ튻ퟩ뒴퓬헫뛔맋뿍떱잰뗄뫍잱퓚뗄뛔탂닺욷탨쟳뗄맋뿍횪쪶뗄탐캪믮뚯ꆣ뺺헹헟횪쪶쇷돌냼삨튻ퟩ뒴퓬맘폚뺺헹헟뗄닺욷뫍햽싔뗄횪쪶뗄탐캪믮뚯ꆣ퇐랢ꆪ펪쿺킭ퟷ쓜솦횸뗄쫇펪쿺뫍퇐랢횰쓜늿쏅쿠뮥릵춨폫뫏ퟷ뗄쇷돌ꆣ 쫐뎡횪쪶쓜솦뗄쓚죝 맋뿍횪쪶쓜솦 맋뿍횪쪶쓜솦쫇춨맽맋뿍횪쪶쇷돌뗃틔믽샛뫍퓋폃뗄ꆣ맋뿍횪쪶쇷돌냼몬잰뫳죽룶랽쏦ꎺ맋뿍탨쟳탅쾢뗄믱뗃ꆢ뷢쫍뫍헻뫏ꆣ퓚쪵볹훐ꎬ폐맘맋뿍탨쟳뫍폻췻뗄탅쾢뿉틔춨맽웳튵폫맋뿍횮볤뗄쮫쿲릵춨믮뚯살믱뗃ꎬ샽죧웳튵폫맋뿍횮볤뚨웚헙뾪쳖싛믡ꎬ폫맋뿍뷸탐룶죋럃첸뫍쒿뇪킡ퟩ쳖싛ꎬ틔벰맋뿍컊쳢뷢뻶믡ꆣ뷓쿂살웳튵샻폃룷훖럖컶돌탲뛔믱뗃뗄탅쾢뷸탐뷢쫍ꎬ샽죧퓚룷훖탅쾢훐뚨캻탨쟳탅쾢ꎬ쟸럖탨쟳탅쾢뗄쿈뫳듎탲뗈ꆣퟮ뫳뺭맽럖컶뗄탅쾢춨맽ꆰ닺탨쿠엤ꆱ뗄벼쫵놻헻뫏돉튻룶탂닺욷뗄짨볆랽낸ꆣ 맋뿍횪쪶쇷돌뿉틔볓잿탂닺욷뗄뺺헹폅쫆ꎬ헢쫇틲캪맋뿍횪쪶쇷돌쪹웳튵뿉틔퓚탂돶쿖뗄쫐뎡탨쟳훐뾪췘뒴탂믺믡ꎬ늢쟒복짙컞램싺ퟣ맋뿍탨쟳뗄잱퓚럧쿕ꎨCopperꎬ1992ꎻGriffin & Hauserꎬ1993ꎻHauser & Clausingꎬ1988ꎻLi & Calantoneꎬ1998ꎻVon Hippelꎬ1986ꎩꆣ튻킩쪵횤퇐뺿뗄뷡맻튲펡횤쇋헢튻맛뗣ꆣSanchez뫍Elolaꎨ1991ꎩ퓚튻쿮뛔56볒훆퓬튵웳튵뗄퇐뺿훐랢쿖ꎬ믹폚맋뿍횪쪶쇷돌뗄7
튻킩믮뚯쫇ꆰ퓚첽뺿쫇럱듦퓚샭쿫뗄탂닺욷쫐뎡쪱ퟮ뎣폃떽뗄랽램ꆱꆣ쯻쏇쿠탅헢킩믮뚯ꆰ캪놻퇐뺿뗄웳튵뗄탂닺욷뾪랢웰떽쇋ퟮ듳뗄듙뷸ퟷ폃ꆱꆣ뛸쟒ꎬCooperꎨ1992ꎩ뮹맛달떽ꎬ맋뿍횪쪶쇷돌ꆰ붫믡뻶뚨닺욷뗄벨킧ꎬ쫇웳튵볡돖믲헟럅웺쿖폐닺욷쳘뗣ꎬ얪쟥돾헢킩쳘뗣쫇럱뛔맋뿍폐볛횵뗄틀뻝ꆱꆣ퓚쯻뗄튻쿮맘폚놱7쏀ꆢ볓쓃듳뫍얷훞웳튵탂닺욷쿮쒿뗄퇐뺿훐ꎬCooperꎨ1992ꎩ냑맋뿍횪쪶쇷돌좷뚨캪탂닺욷쳘뗣췪짆뗄훘튪틲쯘ꆣ 뺺헹헟횪쪶쓜솦 폫맋뿍횪쪶쇷돌쿠쯆ꎬ뺺헹헟횪쪶쇷돌튲냼몬죽룶랽쏦ꎺ뺺헹헟탅쾢뗄믱뗃ꆢ뷢쫍뫍헻뫏ꆣ뺺헹헟횪쪶쇷돌퓚믹ힼ펪쿺ꎨbenchmarkingꎩ훐랢믓훘튪뗄ퟷ폃ꆣ틲캪뺺헹헟횪쪶쓜캪웳튵쳡릩튻룶ퟔ컒헯뛏뿲볜ꎬ냯훺웳튵쪶뇰ퟔ벺퓚벼쫵펵폐ꆢ풴뿘훆ꆢ닺욷쳘즫뗈맘볼랽쏦폫뺺헹헟횮볤뗄닮뻠ꆣ쫐뎡횪쪶쓜솦풽잿ꎬ8뺭샭죋풱퓚ퟔ컒헯뛏훐탎돉뗄욫볻뻍믡풽짙ꆣ헽죧Day뫍Wensleyꎨ1988ꎩ쯹쮵뗄ꎬꆰ쎻폐잡떱뗄ퟔ컒헯뛏ꎬ뺭샭쏇컞램닉좡ퟮ쫊틋뗄탐뚯살놣뮤뫍볓잿ퟔ벺쿖폐뗄쫐뎡뗘캻ꆱꆣ 룼캪훘튪뗄쫇ꎬ뺺헹헟횪쪶쓜솦잿뗄웳튵쓜퓚쫐뎡뺺헹훐훆퓬폫뛔쫖횮볤뗄탅쾢늻뛔돆ꆣ뻟쳥살쮵ꎬ튻룶쇋뷢뺺헹뛔쫖뇈뺺헹뛔쫖룼쇋뷢ퟔ벺뗄웳튵ꎬ뿉틔퓚뛠룶랽쏦붨솢뫍퓋폃쯼뗄뺺헹헟횪쪶ꎬ죧틔벺횮뎤훆뗐횮뛌ꎬ춨맽쒣럂붫뛔쫖뗄폅쫆쓚늿뮯ꎬ믲헟춨맽닺욷닮틬뮯쪹뺺헹헟뗄폅쫆뇤뗃컞킧뗈ꆣ 퇐랢ꆪ펪쿺킭ퟷ쓜솦 퓚캪맋뿍쳡릩닺욷뫍럾컱뗄맽돌훐ꎬ폐탭뛠볛횵솴믮뚯뚼탨튪늻춬횰쓜볤뗄킭ퟷꎨDayꎬ1994ꎩꆣ퓚펪쿺쇬폲ꎬ펪쿺톧헟뫜퓧뻍죏쪶떽ꎬ튪헦헽뗘퓚웳튵훐쫷솢뫍쪵볹쫐뎡펪쿺샭쓮ꎬ룷쿮펪쿺횰쓜뻍뇘탫폫쯹폐뗄웤쯻튵컱횰쓜뷸탐헻뫏ꎨFeltonꎬ1959ꎩꆣ퇐뺿뇭쏷ꎬ펪쿺뫍퇐랢횰쓜늿쏅뗄솪쾵풽쾡짙ꎬ뾪랢돶살뗄닺욷폫쫐뎡탨쟳닺짺럖웧뗄뿉쓜탔뻍풽듳ꎻ쿠랴ꎬ펪쿺뫍퇐랢횰쓜늿쏅뗄솪쾵풽뷴쏜ꎬ탂닺욷뗄쫐뎡뷓쫜뛈퓲풽룟ꆣ웳튵뇈뺺헹뛔쫖펵폐룼뫃뗄뿧늿쏅킭ퟷ쓜솦ꎬ뻍믡룼폐킧싊뗄샻폃웤벼쫵쓜솦뚨캻쫐뎡뛔탂닺욷쳘뗣뗄탨쟳ꎬ쯹틔퓚닺욷뺺헹훐ꎬ펪쿺뫍퇐랢횰쓜늿쏅횮볤뗄킭ퟷ쓜솦폐뿉쓜뻶뚨탂닺욷짏쫐뗄벨킧ꆣ 헽쫇평폚펪쿺뫍퇐랢횰쓜늿쏅킭ퟷ쓜솦퓚탂닺욷뾪랢훐쯹웰떽뗄뻞듳ퟷ폃 7 Cooperꎬ.ꎬ“The NewProd systemꎺthe industry experience”ꎬJournal of Product Innovation ManagementꎬVol9.ꎬPP113-27.ꎬ1992 8 DayꎬG. S. & WensleyꎬR.ꎬ“Assessing advantage: a framework for diagnosing competitive superiority”ꎬJournal of MarketingꎬVol52.ꎬPP1-20.ꎬ1988 8
쓣ꎬ뷱쓪살헢랽쏦뗄퇐뺿퓚샭싛뷧틑돉캪훷쇷ꎨGriffin & Hauserꎬ1992ꎻGuptaꎬ Raj & Wilemonꎬ1986ꎻMoenaert & Souderꎬ1990ꎻSong & Dyerꎬ1995ꎻSong & Parryꎬ1997ꎻSouderꎬ1988ꎩꆣ퇐뺿뷡맻튲횧돖퇐랢ꆪ펪쿺킭ퟷ쓜솦믡볓잿탂닺욷폅쫆헢튻쏼쳢ꆣGriffin뫍Hauserꎨ1991ꎩ퓚ퟜ뷡잰죋퇐뺿뗄믹뒡짏ꎬ쳡돶ꆰ퇐랢ꆪ펪쿺킭ퟷ쓜솦뿉틔쳡룟닺욷뺺헹솦뗄횤뻝쫇돤럖뗄ꎬ뿉뾿뗄ꎬ컞싛퓚쿻럑욷쫐뎡뮹쫇퓚훆퓬튵쫐뎡ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦뛔폚쳡룟웳튵뗄닺욷뫍럾컱뗄뺺헹솦뚼쫇쫊폃뗄ꆱꆣ 죽훖쓜솦뗄쿠뛔뛀솢탔풭샭 훷튪폐솽룶풭틲붫쫐뎡횪쪶쓜솦뗄죽룶랽쏦뾴돉쫇쿠뮥뛀솢뗄ꆣ 뗚튻ꎬ톧쾰맋뿍폫톧쾰뺺헹헟쿠뇈ꎬ잰헟탨튪튻ퟩ늻춬뗄죏횪믮뚯ꆣꎨDay & Wensleyꎬ1988ꎻGriffin & Hauserꎬ1993ꎻLi & Calantoneꎬ1998ꎩ뛸쟒ꎬ헢솽랽쏦폫퇐랢ꆪ펪쿺킭ퟷ쓜솦튲쫇폐쟸뇰뗄ꎬ헢쫇틲캪잰헟뫍폫쫐뎡붻쇷뮥뚯폐맘ꎬ뛸뫳헟룼힢훘쫐뎡횪쪶뗄쓚퓚뮯ꎨGupta et al.ꎬ1986ꎩꆣ 뗚뛾ꎬ듓ퟩ횯뮷뺳뗄뷇뛈살뾴ꎬ웳튵믡폶떽폐늻춬쳘뗣뗄맋뿍뫍뺺헹헟ꆣ샽죧ꎬ퓚튻룶뺺헹뮹늻쫇뫜벤쇒뗄탂닺욷쫐뎡훐ꎬ웳튵뿉쓜믡룼잿뗷톧쾰맋뿍ꆣ춬퇹뗘ꎬ퓚튻룶뺺헹잿뛈늻뛏뇤뮯뗄탂닺욷쫐뎡훐ꎬ웳튵믡붫룼뛠뗄뺫솦춶죫떽톧쾰뺺헹헟훐좥ꆣ헢쫇틲캪ꎬ늻춬뗄맜샭헟붫웤훐튻랽쏦뾴뗃룼훘튪ꎬ믲헟룼늻훘튪ꆣ헢폫Day & Wensleyꎨ1988ꎩ뫍Dicksonꎨ1992ꎩ뗄맛뗣쫇튻훂뗄ꆣ쯻쏇맛달떽룹뻝뮷뺳쳵볾뗄늻춬ꎬퟩ횯믡룄뇤맘힢뗄랽쏦ꆣ쿠쯆뗘ꎬ평폚늻춬뗄맜샭헟잿뗷뗄랽쏦늻춬ꎬ웳튵튲탭믡룼얬솦뗘췪짆퇐랢ꆪ펪쿺킭ퟷ쓜솦ꎬ튲탭늻믡ꆣ 평듋뿉볻ꎬ쫐뎡횪쪶쓜솦뗄헢죽룶랽쏦뛔웳튵탂닺욷뾪랢뗄펰쿬쫇쿠뛔뛀솢뗄ꎬ쯹틔퇐뺿웤훐쒳튻랽쏦뫍웳튵탂닺욷뾪랢벨킧횮볤뗄맘쾵쫇쟐쪵뿉탐뗄ꆣ퇐랢ꆪ펪쿺킭ퟷ쓜솦퓚웳튵탂닺욷뾪랢훐폖쫇튻룶럇뎣훘튪뗄퇐뺿쇬폲ꎬ짏룶쫀볍70쓪듺떽80쓪듺틔살ꎬ탭뛠톧헟럖뇰듓웳튵ꆢ쿮쒿솽룶닣쏦ꎬ듓룷훖늻춬뷇뛈첽쳖쇋탂닺욷뾪랢벨킧훐퇐랢ꆪ펪쿺킭ퟷ쓜솦뗄컊쳢ꆣ믹폚짏쫶풭틲ꎬ뇊헟퓚잰죋뾪뇙뗄뗀슷짏ꎬ뷡뫏훐맺룶뇰웳튵뗄쿖ힴꎬ쓢뛔퇐랢ꆪ펪쿺킭ퟷ쓜솦뫍웳튵탂닺욷뾪랢벨킧횮볤뗄맘쾵ퟶ뷸튻늽첽쯷탔뗄퇐뺿ꆣ 퇐랢ꆪ펪쿺킭ퟷ쓜솦뗄샭싛ퟛ쫶 맘폚퇐랢ꆪ펪쿺횮볤뗄붻쇷폫뫏ퟷ뛔뒴탂돉릦훘튪탔뗄퇐뺿쪼폚짏룶쫀볍70쓪듺ꆣ80쓪듺틔살ꎬ뛔퇐랢ꆪ펪쿺킭ퟷ쓜솦뗄뷧쏦헻뫏믺훆퇐뺿돉쇋맘힢뗄붹뗣ꆣ틔GriffinꆢGuptaꆢSouder뫍Song캪듺뇭뗄훮캻톧헟럖뇰듓웳튵ꆢ쿮쒿솽9
룶닣쏦ꎬ듓룷훖늻춬뷇뛈첽쳖탂닺욷뾪랢벨킧훐퇐랢ꆪ펪쿺킭ퟷ쓜솦맜샭컊쳢ꆣ쿂쏦놾뷚붫뛔탂닺욷뾪랢맽돌훐퇐랢폫펪쿺폫퇐랢뷧쏦믮뚯뗄쓚퓚믺샭뷸탐룅쫶ꎬ볌뛸뛔뷧쏦헻뫏헏낭뷸탐쇋컄쿗쫡샭ꆣ쓢뛔놾싛컄뗄뷸튻늽퇐뺿쳡릩컄쿗횧돖ꆣ듳솿쪵횤뇭쏷퇐랢뫍펪쿺횮볤좱짙헻뫏쫇웕뇩뗄뛸럇샽췢쟩뿶ꆣ 퇐랢ꆪ펪쿺뷧쏦믮뚯뗄쓚퓚믺샭 탂닺욷뾪랢훐퇐랢ꆪ펪쿺뷧쏦믮뚯쓚퓚믺샭ꎬ쒿잰뗄퇐뺿훐듦퓚뛠훖쫍틥ꆣ튻킩퇐뺿뷶뷶듓탅쾢뒦샭뷇뛈돶랢ꎬ죏캪뷧쏦믮뚯뷶뷶뇭쿖캪뷧쏦쮫랽릵춨믲헟9뮥뚯뗄욵싊ꎨDebra & Griffinꎬ2004ꎩꎻ쇭튻킩퇐뺿틔ퟛ뫏뗄맛뗣살뾴듽퇐랢폫펪쿺뗄뷧쏦ꎬ붫퇐랢폫펪쿺퓚뷧쏦짏믮뚯쫓캪뛠훖튪쯘뗄ퟩ뫏ꎬ뛸릵춨폫붻쇷횻쫇웤훐뗄틲쯘횮튻ꎨPinto & Pintoꎬ1993ꎩꆣퟜ뗄살쮵ꎬ떱잰퇐뺿훷튪캧죆탅쾢뒦샭맛ꆢ풴틀삵맛ꆢ짧믡쾵춳맛헢죽샠맛뗣햹뾪ꎺ 탅쾢뒦샭맛 듋샠퇐뺿듓탅쾢붻쇷뗄뷇뛈살뾴듽퇐랢ꆪ펪쿺뷧쏦쮫랽뗄믮뚯ꎬ붫탂닺욷뾪랢맽돌쫓캪튻룶붫쫐뎡믺믡뫍벼쫵뿉쓜탔쫽뻝뮯캪짌튵뮯짺닺쯹탨뗄탅쾢10닺뗄맽돌ꆣ퓚듋맽돌훐ꎬ탅쾢닺놻닺짺ꆢ즸톡ꆢ뒢듦ꆢ럖뷢ꆢퟛ뫏틔벰퓚늻춬퓘쳥짏틆ꆣ틲듋ퟷ캪탅쾢퓘쳥뗄횰쓜늿쏅퓚탅쾢뒦샭맽돌훐탅쾢붻뮥돌뛈뻍쿔뗃폈캪맘볼ꎨ맹뇳ꎬ1998ꎩꆣ 퓚탂닺욷뾪랢맽돌훐ꎬ룷횰쓜ퟷ캪튻룶탅쾢뒦샭뗄ퟓ쾵춳ꎬ춨맽쿠뮥횮볤뗄탅쾢릵춨살붵뗍탂닺욷뾪랢훐맋뿍탨쟳ꆢ쫐뎡뺺헹폫벼쫵뇤룯뗄늻좷뚨탔ꎨMoenaert & Souderꎬ1990ꎩꆣ탂닺욷뾪랢룷뷗뛎쯹탨탅쾢뗄살풴볻춼쯹쪾ꆣ 9 PintoꎬM. B.ꎬPintoꎬJ. K. & PrescottꎬJ. E.ꎬ“Antecedents and consequences of project team cross-functional cooperation”ꎬManagement ScienceꎬVol39.ꎬPP1281-1297.ꎬ1993 10 맹뇳ꎬ웳튵뷧쏦맜샭쪵횤퇐뺿ꎬ뿆퇐맜샭ꎬ1999쓪5퓂ꎬ73-79튳ꆣ 10
쿮쒿맜샭탅쾢 쿮쒿맜샭탅쾢 쿮쒿맜샭탅쾢 쿮쒿맜샭탅쾢맋뿍탅쾢 탨쟳탅쾢 탨쟳탅쾢 탨쟳탅쾢 맋뿍탅쾢 쒣뫽잰뛋닺욷풭탍뾪랢닺욷닢쫔뷗뛎짌튵뮯뷗뛎탨쟳탅쾢 뺺헹탅쾢 탨쟳탅쾢 탨쟳탅쾢 뺺헹탅쾢 햽싔탔탅쾢 벼쫵탔탅쾢 헾뢮맦훆탅쾢 햽싔탔탅쾢 헾뢮맦훆탅쾢 춼탂닺욷뾪랢룷뷗뛎쯹탨탅쾢뗄살풴 ꎨ쇏살풴ꎺZahayꎬ D.ꎬGriffinꎬA. & FredericksꎬE.ꎬꆰSourcesꎬ usesꎬ and forms of data in the new product development processꆱꎬIndustrial Marketing ManagementꎬVol33.ꎬPP657-666.ꎬ2004ꎩ 춨맽퇐뺿랢쿖ꎬ돉릦뗄닺욷뾪랢탨튪뿧횰쓜늿쏅뗄탅쾢헻뫏ꎬ횰쓜볤뗄룟돌뛈뗄탅쾢쇷뛔탂닺욷뾪랢맽돌훐뗄뻶닟틔벰탂닺욷뾪랢뗄벨킧웰떽헽쿲ퟷ폃ꆣ탂닺욷뾪랢쓜믱뗃돉릦뻍틀삵폚돉풱쓜릻럖쿭살ퟔ룷랽쏦뗄탅쾢ꎬ웤훐냼삨맋뿍탨쟳탅쾢ꆢ쫐뎡쾸럖탅쾢ꆢ웳튵쓜솦탅쾢ꆢ뛔쫖햽싔탅쾢뗈뗈ꎨGriffinꎬ2004ꎩꆣ 풴틀삵맛 풴틀삵맛풴ퟔ풴맛ꎨRBVꎩꎬ풴맛ꎨRBVꎩ붫ퟩ횯쫓캪평튻쾵쇐풴쯹ퟩ돉뗄헻쳥ꎬퟩ횯뗄룟벨킧살풴폚풴뗄쿠뛔쾡좱탔ꆢ늻틗쒣럂탔ꆢ늻틗믱뗃탔ꆢ늻틗좡듺탔ꎨBarneyꎬ1991ꎩꆣ쳘뇰쫇튻킩컞탎풴샽죧ퟩ횯뗄톧쾰쓜솦ꎬ뫜쓑놻뺺헹뛔쫖쒣럂ꎬ틲캪쯼쏇룹횲폚웳튵뗄쪵볊퓋ퟷ맽돌훐ꎨPowell & Micallefꎬ1997ꎩꆣ 돖풴틀삵맛뗄톧헟죏캪ꎬ퇐랢믲펪쿺퓚횰쓜쓚늿짐늻뻟놸ퟣ릻뗄풴살췪돉ퟔ벺퓚탂닺욷뾪랢훐뗄죎컱쪱ꎬ붫믡캪쇋뇘튪뗄풴ꎨ샽죧탅쾢ꆢ죋솦ꆢ뷰ꎩ뛸쿠뮥틀삵폚뛔랽ꎨEmersonꎬ1962ꎩꎬ틲듋ꎬ솽헟횮볤컈뚨뿉뾿뗄풴쇷쓜릻좷놣쮫랽뗄닺돶ꆣ폈웤퓚퓋ퟷ튻룶훘튪뛸뢴퓓뗄탂닺욷뾪랢쿮쒿쪱ꎬ폫펪쿺횮볤뗄11
쿠뮥풴틀삵뻍쿔뗃폈캪훘튪ꎨAdlerꎬ1995ꎻPfeffer & Salancikꎬ1978ꎩꆣ 짧믡쾵춳맛 폫탅쾢뒦샭맛틔벰풴틀삵맛늻춬ꎬ짧믡쾵춳맛죏캪탂닺욷뾪랢맽돌뗄뷧쏦믮뚯늻뷶뇭쿖캪튻룶탅쾢쇷폫풴틀삵뗄맽돌ꎬ룼쫇튻룶늻뛏헹뚷뗄헾훎맽돌ꎬ룷훖횰쓜퓚웤훐캪쇋쒱쟳룷ퟔ뗄좨솦폫샻틦뛸늻뛏닺짺돥춻ꎨMarkhamꎬ1998ꎩꆣ 룃맛뗣잿뗷펰쿬솦ꎨinfluenceꎩ뗄듦퓚ꎬ펰쿬솦쫇횸탂닺욷뾪랢맽돌훐ꎬ탅쾢쳡릩랽뛔탅쾢뷓쫜랽퓚탐캪ꆢ첬뛈뗄뇤짏쯹닺짺뗄펰쿬ꎨKohliꎬ1998ꎩꆣ뿉틔죏캪퇐랢폫펪쿺늻뷶틀뾿웤닎폫탔뛔탂닺욷뾪랢맽돌쪩틔ퟷ폃ꎨimpactꎩꎬ뛸쟒튲틀뾿웤ퟔ짭뗄펰쿬솦ꆣ 짧믡쾵춳맛싞쇐쇋튻쾵쇐냼몬룶쳥ꆢ닺욷ꆢퟩ횯뗈퓚쓚뗄뛔횰쓜펰쿬솦닺짺ퟷ폃뗄틲쯘ꆣ냼삨횰쓜뗄튵쓜솦ꎨ횰쓜쯹뻟놸뗄탂닺욷뾪랢맽돌뗄튵횪쪶ꎩꆢ횰쓜뗄붱샸횰쓜ꎨ쯹믱뗃뗄폫탂닺욷뾪랢벨킧쿠맒릳뗄쫕틦ꎩ뗈뗈퓚쓚뗄룶쳥틲쯘ꎬ틔벰냼삨닺욷뗄뒴탂탔ꆢ뢴퓓탔ꆢ훘튪탔뗈뗈퓚쓚뗄닺욷틲쯘ꎬ헢킩쳘탔뚼뛔쒳킩횰쓜뗄펰쿬솦웰떽헽쿲볓잿뗄ퟷ폃ꎨAtuahene & Evangelistaꎬ2000ꎩꆣ듋췢ꎬPhilipꎨ1997ꎩ뮹횸돶쇋튻킩쓜릻볓잿믲틾님쳘뚨횰쓜뗄펰쿬솦뗄ퟩ횯놳뺰틲쯘ꎬ죴웳튵컄뮯틔벼쫵캪쿈떼ꎬ쓇쎴쯼붫쟣쿲폚잿뮯퇐랢뗄펰쿬솦뛸뫶쫓펪쿺뗄펰쿬솦ꆣ 퇐랢ꆪ펪쿺킭ퟷ쓜솦뗄헏낭벰돉틲 춨맽뛔짏쫶퇐랢ꆪ펪쿺뷧쏦믮뚯쓚퓚믺샭뗄죽샠맛뗣뗄믘맋뿉횪ꎬ퇐랢폫펪쿺뗄헻뫏쫇튻룶냼몬탅쾢뒦샭ꆢ풴틀삵ꆢ쿠뮥펰쿬폫돥춻뗄뢴퓓맽돌ꎬ퓚웤훐죴폐튻룶틲쯘뒦샭늻떱ꎬ뚼붫퓬돉뷧쏦헏낭ꆣ쒿잰폐탭뛠퇐뺿듓탅쾢릵춨틔벰ퟩ횯짨볆뗈뷇뛈돶랢뷒쪾뷧쏦헏낭뗄돉틲ꎬ튻냣붫퇐랢늿쏅뫍펪쿺늿쏅횮볤뗄뷧쏦헏낭럖캪죽샠ꎺ퇐랢늿쏅뫍펪쿺늿쏅횮볤뗄만폐헏낭ꎻ퇐랢늿쏅뫍펪쿺늿쏅횮볤뗄ퟩ횯헏낭ꎻ퇐랢늿쏅뫍펪쿺늿쏅퓚탅쾢뒫뗝맽돌훐돶쿖뗄헏낭ꎬ볲돆탅쾢헏낭ꆣ 퇐랢폫펪쿺늿쏅횮볤뗄만폐헏낭 평폚웳튵훐퇐랢횰쓜폫펪쿺횰쓜퓚횪쪶놳뺰ꆢ맛쓮뗈랽쏦듦퓚ퟅ욫닮ꎬ쪹솽룶늿쏅퓚붻쇷뫏ퟷ훐폫짺뻣살뻟폐튻킩헏낭ꎬ뻟쳥뇭쿖캪룶탔닮틬헏낭ꆢ컄뮯닮틬헏낭ꆢ폯퇔헏낭ꆣ 룶탔닮틬헏낭 퇐랢죋풱뫍펪쿺죋풱퓚샭쿫뫍놧뢺ꎬ탨쟳틔벰뚯솦짏듦퓚쳬좻뗄탔룱닮틬12
ꎨDoughertyꎬ1992ꎩꎬ볻뇭쯹쪾ꆣ 뇭 퇐랢뫍펪쿺죋풱뗄탔룱닮틬 퇐랢죋풱탔룱 펪쿺죋풱탔룱 쒿뇪뫍놧뢺횪쪶뛔죋샠쫇튻훖볛횵풴좪 ퟩ횯짺듦뫍돉뎤 뻍퇐뺿뛸퇐뺿 쯹폐믮뚯뚼뫍웤쒿뇪폐맘 욽뗈뗄움볛뫍죏뿉 ퟩ횯죏뿉 탨쟳 ퟔ훷좨 볆뮮ꆢ맽돌ꆢ헾닟ꆢ맦헂 욽뗈죏뿉ꎬ뒴퓬탔뗄뮷뺳 ퟩ횯죏뿉 볌탸뷌폽뫍랢햹 췅뛓릤ퟷ 횧돖짧믡뗄쿈뷸횪쪶 쳡짽ퟩ횯탎쿳 뚯솦 캪죋샠럾컱 내붱샸믲벤샸쳥쾵믱뗃믘놨 돶냦컯 춨맽ퟩ횯믱뗃쳡짽 튵죏뿉 뢽볓탕쏻뗄샻 ퟔ평뷢뻶컊쳢뫍쿈뷸횪쪶 ꎨ쇏살풴ꎺSaxbergꎬB. & Slocumꎬ.ꎬꆰThe management of scientific manpowerꆱꎬManagement ScienceꎬVol1.ꎬPP473-B489.ꎬ1968ꎩ 헢킩퓚탔룱짏뗄닮틬펰쿬쇋쮫랽뛔뷧쏦뗄싺틢돌뛈ꆣ헢훖퓚탔룱짏뗄닮틬늻쯦펪쿺뫍퇐랢볤헻뫏뫃뮵뛸뇤뮯ꎬ쯼퓚쎿룶웳튵훐뚼듦퓚ꆣ틲캪룶탔닮틬헏낭뿉쓜쫇쯹폐붻쇷헏낭훐ퟮ쓑복짙믲쿻돽뗄ꎬ헢킩헏낭뗄듦퓚튪쟳퇐뺿헟톰쟳믺훆살듙뷸횰쓜늿쏅볤뗄샭뷢뫍붨솢탅죎ꎨSaxberg & Slocumꎬ1968ꎻLucas et al.ꎬ1988ꎩꆣ 컄뮯닮틬헏낭 13
11펪쿺뫍퇐랢횮볤뗄컄뮯닮틬벺뺭뫜뫃뗄놻닻쫶ꎨSouderꎬ1987ꎻSaxberg & Slocumꎬ1993ꎩꎬ볻뇭쯹쪾ꆣ 뇭펪쿺폫퇐랢죋풱컄뮯닮틬 횰쓜늿쏅캬뛈 펪쿺 퇐랢 쪱볤뚨캻 뛌 뎤 쿮쒿욫뫃 펯샻 뒴탂 쒣뫽죌쫜솦 룟 뗍 늿쏅볜릹 훐 뗍 뗈벶욫뫃 뛠 짙 폫쯻죋뫏ퟷ 솼뫃 솼뫃 횰튵뚨캻 쫐뎡 뿆벼 (쇏살풴ꎺGuptaꎬA. K.ꎬ RajꎬS. P. & WilemonꎬD.ꎬ“R&D and marketing managers companiesꎺAre they different?”ꎬTransactions and Engineering ManagementꎬVol33.ꎬPP25-32.ꎬ1985) 펪쿺뫍퇐랢죋풱뷓쫜늻춬뗄엠통ꎬ폐ퟅ늻춬뗄뷌폽놳뺰ꎬ평듋탎돉쇋늻춬뗄볛횵맛욫뫃벰릤ퟷ쾰맟ꆣ춬쪱평폚웳튵쓚늿횰쓜늿쏅볤럖샫ꎬ헢훖컄뮯닮틬놻볓잿ꎨDoughertyꎬ1992ꎻDouglasꎬ1987ꎩꆣ볛횵맛뗄늻춬틢캶ퟅ펪쿺뫍퇐랢죋풱퓚샭뷢쿠뮥뗄쒿뇪ꆢ뷢뻶컊쳢랽램뫍좨뫢쪱폐삧쓑ꎬ솽룶늿쏅뗄릤ퟷ죋풱튻웰릤ퟷ쪱뇘탫톧믡샭뷢뫍타짍쯻죋쮼뾼컊쳢뗄랽쪽ꎨSouderꎬ1977ꎩꆣ 폯퇔헏낭 떱쮼캬쫀뷧뗄쟸뇰닺짺쪱ꎬ폯퇔헏낭튲쯦횮돶쿖ꆣ펪쿺횰쓜펵폐뫍쪹폃쯼쏇ퟔ벺뗄튻쳗튵쫵폯ꎬ뛸퇐랢횰쓜쪹폃늻춬뗄벼쫵쫵폯ꆣ펪쿺볒쮵닺욷샻죳뫍 11 SouderꎬW. E.ꎬManaging New Product InnovationsꎬLexingtonꎬMAꎺLexington Booksꎬ1987 14
쫐뎡뚨캻뗄쫵폯ꎬ뛸퇐랢볒퓲쮵맦랶뫍탔쓜쪽뗄뚨솿폯퇔ꆣ떱샭뷢듭컳랢짺쪱ꎬ벴쪹쎿룶늿쏅뚼죏캪쯻쏇첸싛뗄쫇춬퇹뗄쫂쟩ꎬ뛸쿻럑헟탨쟳뫍벼쫵뷢뻶랽램늻쓜쿠뛔펦ꆣ폯퇔짏캢쏮뗄닮틬떼훂쏷쿔늻춬뗄뷢뻶랽램뫍퓬돉돉릦폫늻돉릦쿮쒿횮볤닮틬ꎨGriffinꎬ1993ꎩꆣ 퇐랢폫펪쿺늿쏅횮볤뗄탅쾢헏낭 평폚웳튵훐횰쓜폫펪쿺횰쓜퓚횪쪶놳뺰ꆢ맛쓮뗈랽쏦듦퓚ퟅ욫닮ꎬ붫퓬돉탅쾢릵춨짏뗄헏낭ꎬ뻟쳥뇭쿖캪탅쾢햳훍ꆢ탅쾢쪧헦틔벰쫵폯닮틬ꆣ 탅쾢햳훍탔 냩쯦탅쾢벼쫵뗄랢햹ꎬ떱잰퇐랢ꆪ펪쿺뷧쏦짏쯹듦퓚뗄탅쾢릵춨헏낭늻퓙뻖쿞폚탅쾢춾뺶컊쳢ꆣ탬샚ꎨ2003ꎩ횸돶룷횰쓜좱랦쯑톰웤쯻쇬폲탅쾢뗄훷뚯탔ꎬ좱랦뛔쿠맘탅쾢뗄죏쪶쓜솦ꆣ헢훖탅뗄죏쪶쓜솦냼삨뛔웤쯻쇬폲탅쾢볛횵뗄본뇰쓜솦ꎬ틔벰뛔쿠맘탅쾢뗄ퟛ뫏럖컶뗄쓜솦ꆣ룃쿖쿳뿉틔맩틲캪햳훍탅쾢뗄듦퓚ꆣ12햳훍탅쾢평Eric Hippelꎨ1994ꎩ쳡돶ꎬ쯻죏캪뷢뻶컊쳢쯹탨뗄탅쾢춨뎣뻟폐ꆰ햳훍탔ꆱꎬ쯼럖늼폚쒳튻뗘뗣ꎬ쳈죴쿫믱뗃ꆢ틆짵훁쪹폃룃탅쾢ꎬ퓲탨튪뢶돶늻럆뗄듺볛ꆣ퓚쪵볊뗄탂닺욷뾪랢믮뚯훐ꎬ퇐랢폫펪쿺뚼믡퓚횰쓜쓚늿닺짺폫짦벰듳솿늻춬뗄탅쾢ꎬ쳈죴쎿룶횰쓜뚼뷶뷶맘힢ퟔ벺쇬폲뗄탅쾢ꎬ뛸믲뛠믲짙뗘뫶싔웤쯻쇬폲뗄탅쾢ꎬ헢쫆뇘떼훂쇋탂닺욷뾪랢맽돌훐퇐랢ꆪ펪쿺뷧쏦짏뗄탅쾢쇷헏낭ꆪꆪ룷훖쇬폲뗄탅쾢햳훍폚웤ퟔ짭뗄탅쾢풴훜캧ꎬ퇏훘쪱짵훁틽웰탅쾢뒫쫤춨뗀쫜ퟨꆣ탅쾢햳훍쫇퓚탂닺욷뾪랢맽돌훐ꎬ퓬돉퇐랢폫펪쿺횰쓜컞램뷸탐폐킧릵춨뗄풭틲횮튻ꆣ 탅쾢쪧헦탔 맹뇳ꎨ1999ꎩ듓벼쫵늿쏅뗄뷇뛈뛔벼쫵뾪랢늿쏅폫펪쿺늿쏅볤뷧쏦돥춻폕틲뷸탐쇋럖컶ꆣ뷡맻뇭쏷ꎬ탅쾢쪧헦쫇퓬돉뷧쏦헏낭ퟮ캪훘튪뗄풭틲ꎬ풼햼쯹폐풭틲뗄57%횮뛠ꆣWorkmanꎨ1993ꎩ튲횸돶ꎬ퇐랢뫍펪쿺늿쏅횮볤뗄돥춻훷튪살ퟔ폚쯻쏇뇋듋뛔뛔랽쯹튪쟳뗄탅쾢폫ퟔ벺쯹탨탅쾢퓚쫽솿뫍쮮욽짏뗄닮틬ꆣ 퓚첽뺿탅쾢쪧헦뗄풭틲쪱ꎬ늻뗃늻쳡떽퇐랢폫펪쿺횰쓜뗄죏횪쫀뷧닮틬ꎨGriffin & Hauserꎬ1996ꎩꆣ퇐랢죋풱폫펪쿺죋풱뗄뷌폽놳뺰늻춬ꎬ횪쪶듦솿늻춬ꎬ헢뻍떼훂쇋웤죏횪쫀뷧듦퓚ퟅ닮틬탔ꆣ퇐랢폫펪쿺횮볤죏횪쫀뷧뗄닮틬붫믡 12 Eric von Hippelꎬ“‘Sticky Information’ and the locus of problem solving: Implications for innovationꎬManagement Science,Vol4.ꎬPP429-436.,1994 15
쪹웤쿝죫룷ퟔ캪헾뗄삧뺳ꎬ틲캪쎿룶죏횪쫀뷧뚼냼몬쇋튻룶쳘뚨뗄탅쾢맽싋믺훆ꎨGoughertyꎬ1992ꎩꎬ룃맽싋믺훆횻놣쇴뛔ퟔ짭폐폃탅쾢ꎬ뛸뫶싔쇋웤쯻폐틦폚웳튵헻쳥쒿뇪쪵쿖뗄탅쾢ꎬ헢뇣떼훂쇋퇐랢폫펪쿺퓚릩룸탅쾢뗄맽돌훐뿉쓜듦퓚뗄맽싋폫쪧헦컊쳢ꆣ 쫵폯닮틬 Songꎨ1997ꎩ횸돶ꎬ튵쫵폯뗄닮틬춬퇹떼훂쇋퇐랢폫펪쿺횮볤뗄릵춨헏낭ꆣ퓚죕뎣퓋ퟷ훐ꎬ펪쿺횰쓜쟣쿲폚쪹폃룐탔뗄폯퇔살쏨쫶닺욷뗄펰쿬ꎬ뛸퇐랢횰쓜퓲욫뫃쪹폃뚨솿뗄폯퇔살쿪쫶닺욷뗄탔쓜ꆣ벴쪹퇐랢폫펪쿺뻍춬퇹튻볾쫂컯햹뾪싛쫶ꎬ평폚쫵폯뗄늻춬ꎬ췹췹믡틽랢폃뮧탨쟳폫벼쫵뷢뻶랽낸컞램헽좷솪뷡웰살ꆣ쫵폯짏캢킡뗄닮뇰붫떼훂듳쿠뺶춥뗄뷢뻶랽낸ꎬ짵훁펰쿬떽쿮쒿뗄돉릦폫럱ꎨGriffin & Hauserꎬ1993ꎩꆣ 퇐랢폫펪쿺늿쏅횮볤뗄ퟩ횯헏낭 퇐랢ꆪ펪쿺뷧쏦컊쳢쯹짦벰뗄쫇횰쓜볤뫡쿲킭뗷뗄컊쳢ꎬ틲듋퓚쒿뇪짨훃ꆢ벤샸폫풼쫸믺훆뗈ퟩ횯컊쳢짏죴뒦샭늻떱ꎬ퓲믡퓬돉ퟩ횯뷧쏦헏낭ꆣ퓬돉ퟩ횯뷧쏦헏낭뗄풭틲뿉맩쓉죧쿂ꎺ 쒿뇪닮틬탔 Song & Stringfeꎨl2003ꎩ퓚웤퇐뺿훐붫쒿뇪닮틬탔뚨틥캪횰쓜볤퓚훆뚨쒿뇪ꆢ쪹폃뻶닟뇪ힼꎨdecision criteriaꎩꆢ뛔듽쪱볤뗄첬뛈짏쯹듦퓚뗄쿠틬탔ꆣ평폚퇐랢폫펪쿺횰쓜쯹퓚뗄횪쪶쇬폲폫쯹펵폐뗄벼쫵닅쓜뚼쿠좥짵풶ꎬ떱탂닺욷뾪랢죎컱놻럖뷢훁룷룶횰쓜늿쏅횮뫳ꎬ헢킩죎컱퓚췪돉쪱볤ꆢ퓋ퟷ랽쪽ꆢ풴럖엤뗈랽쏦뻹믡뛔늻춬횰쓜늿쏅닺짺쿠펦늻춬뗄튪쟳ꎬ쎿룶횰쓜늿쏅뗄쒿뇪훆뚨틲듋뛸닺짺닮틬ꆣ쒿뇪늻튻훂붫믡떼훂뷧쏦헏낭쫗쿈ꎬ횰쓜볤쒿뇪뗄룟뛈닮틬뮯붫틽랢뿧횰13쓜돥춻폫릫좻뗄뗐틢ꎨPinto et al.ꎬ1993ꎻRahimꎬ1986ꎩꆣ틲캪떱쒿뇪룟뛈늻튻훂쪱ꎬ뷧쏦튻랽믡죏캪뛔랽뗄돉릦잡잡ퟨ낭쇋ퟔ벺뗄뷸늽ꎬ틲듋좱랦폫뛔랽킭ퟷ뗄뚯믺ꎨDyer & Songꎬ2000ꎻTjosvoldꎬ1991ꎩꆣ듋췢ꎬ솽룶횰쓜퓚쒿뇪짏뗄닮틬떼훂쇋풴럖엤폫닺돶붻뷓랽쏦뗄쎬뛜ꎬ벴룷ퟔ잿뗷ퟔ벺뗄훘튪탔뛸튪쟳풴쟣킱ꎬ퓚퇐랢폫펪쿺뷧쏦짏평듋닺짺쇋훮죧컞램킭ퟷꆢ컞램럖쿭탅쾢ꆢ컞램헻뫏횪쪶뗈헏낭ꆣ 13 SongꎬM.ꎬXieꎬJ. &DyerꎬB.ꎬ“Antecedents and consequences of marketing managers’ conflict handling behaviors”ꎬJournal of MarketingꎬVol64.ꎬPP50-66.ꎬ2000 16
붱돪쳥쾵짨훃늻샭쿫 퓚쏨쫶퇐랢ꆪ펪쿺뷧쏦헏낭쪱ꎬ뮹폐짙솿컄쿗쳡벰붱돪쳥쾵짨볆쪧컳쫇떼훂횰쓜볤킭ퟷ헏낭뗄풭틲횮튻ꎨSong & Schmidtꎬ1997ꎻGriffin & Hauserꎬ1996ꎩꆣ 쫗쿈쫇튵벨뫢솿쳥쾵뗄럖샫ꎬ퓚웳튵훐ꎬ퇐랢튵벨뗄뫢솿춨뎣믹폚샻쫽쒿ꆢ탂닺욷뗄벼쫵쿈뷸돌뛈ꎻ펪쿺튵벨뗄뫢솿춨뎣믹폚쫐뎡럝뛮ꆢ폃뮧싺틢뛈ꆣ늻짙퇐뺿뇭쏷ꎬ짨훃춳튻뗄벨킧움볛쳥쾵뛔룷횰쓜뗄벨킧뷸탐솪뫏뾼움ꎬ붫듙쪹룷횰쓜쟷폚킭ퟷꎻ뛸튵벨뫢솿쳥쾵뗄럖샫늻샻폚횰쓜볤뗄킭ퟷ폫붻쇷튲퓚퇐뺿훐랢쿖ꎬ떱튵벨움볛쳥쾵틔떥룶횰쓜캪움볛뛔쿳뛸럇ퟩ횯ퟜ쳥쪱ꎬ돥춻뷏틗랢짺ꆣ 웤듎ꎬ붱돪쳥쾵뗄늻릫욽탔튲쫇떼훂뷧쏦헏낭뗄풭틲횮튻ꎬ늻짙훂솦폚붱돪쳥쾵퇐뺿뗄볒랢쿖ꎬ붱돪뗄늻릫욽탔붫떼훂룶쳥탐캪뗄늻샭쿫ꎨCropanzanoꎬ141994ꎩꆣ컒맺톧헟뮪뷵퇴ꆢ돂뺢ꆢ탭쟬죰ꎨ2000ꎩ퓚웤퇐뺿훐횸돶ꎬ퓚웳튵훐ꎬ튻냣붫닺욷뗄쪧냜맩뻌폚퇐랢늿쏅뗄쪧컳ꎬ뛸붫닺욷뗄돉릦맩릦폚펪쿺늿쏅뗄쏷훇ꎬ헢퇹튻살ꎬ닎폫솪뷡뗄믽벫탔붫쫜떽듲믷ꎬ쯼늻퓙풸틢폫웤쯻늿쏅뷸탐킭ퟷ믲헟럖쿭탅쾢ꆣ듋췢ꎬ평폚붱돪뗄늻릫욽ꎬ뷧쏦쮫랽뗄맘쾵튲쟷폚뷴헅ꎬ뷧쏦헏낭평듋닺짺ꆣ 뗘샭헏낭 퇐뺿뇭쏷횻튪냬릫뗘쿠뻠10쏗ꎬ쿠뮥볤붻쇷뗄룅싊뻍늻믡뎬맽10%ꆣ떱펪쿺뫍퇐랢뒦퓚솽룶늻춬뗄돇쫐쪱ꎬ벴쪹펵폐ퟮ탂뗄춨톶벼쫵ꎬ죋폫죋횮볤뗄붻쇷탐뚯튲뫜짙ꎨAllenꎬ1977ꎩꆣ룴샫복짙쇋볻쏦믺믡ꎬ복짙쇋릤ퟷ믲택쾢쪱뛔틢췢랢쿖뗄탅쾢뒫쯍믲컊쳢뗄돎쟥ꎨAllenꎬ1977ꎩꆣ늿쏅볤뗄풶뻠샫쪹쏦뛔쏦뗄붻쇷늻뇣샻ꎬ듓뛸떼훂ퟶ뻶닟뗄퇓컳ꆣ뗘샭틲쯘쪹늿쏅볤쿠룴샫춬쪱볓짮웤쯻뗄붻쇷헏낭ꆣ헢훖룴샫쪹펪쿺죋풱뫍퇐랢죋풱뗄쫓뷇럖샫ꎬ맄샸쇋뛌쫓탐캪ꎬ맄샸쇋돤죻쓑뚮쫵폯뗄탐뮰뗄삩햹뫍잿뮯쇋룶탔닮틬ꆣ 탂닺욷뾪랢벨킧뗄샭싛ퟛ쫶 평폚탂닺욷뛔웳튵뫋탄뺺헹솦뗄훘튪탔ꎬ쯹틔죧뫎좥뫢솿탂닺욷뗄뇭쿖쫇럱듯떽풤웚뗄쒿뇪ꎬ뇣돉캪훘튪뗄뿎쳢ꆣ뛸첸떽탂닺욷뾪랢벨킧뻍늻뗃늻듓탂닺욷뗄룅쓮쮵웰ꎬ틲듋놾뷚쫗쿈믘맋탂닺욷룅쓮뗄닺짺벰랢햹ꎬ뷴뷓ퟅ움쫶탂닺욷뾪랢뗄샭싛랢햹ꎬퟮ뫳뛔탂닺욷뾪랢벨킧뗄뫢솿횸뇪뷸탐ퟜ뷡ꎬ쳡돶놾컄쯹튪튪퇐뺿뗄뇤솿ꆣ 탂닺욷뗄룅쓮 14 뮪뷵퇴ꎬ돂뺢ꎬ탭쟬죰ꎬ웳튵뒴탂맽돌훐뗄뷧쏦컊쳢돉틲첽컶ꎬ뿆퇐맜샭ꎬ2000쓪4퓂ꎬ97-104튳ꆣ 17
탂닺욷튻듊뻟폐뫜맣랺뗄틢틥ꎬ뫜쓑튻퇔틔뇎횮ꆣ뿉틔쮵쿖폐쫐뎡짏헽퓚돶쫛뗄룷훖짌욷뚼퓸뺭쫇탂닺욷ꆣ평폚쳖싛컊쳢뗄랶캧뫍맛달컊쳢뗄뷇뛈늻춬ꎬ탂닺욷뿉틔폐죴룉늻춬뗄뚨틥ꆣ BoozꎬAllenꎬHamiltonꎨ1982ꎩ내헕닺욷뛔릫쮾뗄탂펱돌뛈뫍닺욷뛔쫐뎡뗄탂펱돌뛈뗄늻춬ꎬ붫탂닺욷럖캪쇹샠ꎺ 탂컊쫀뗄닺욷ꆪ훆퓬돶좫탂쫐뎡뗄탂닺욷ꎻ 탂닺욷쿟ꆪ릫쮾쫗듎뷸죫쒳쿖폐쫐뎡뗄탂닺욷ꎻ 쿖폐닺욷쿟뗄삩햹ꆪ삩햹릫쮾쿖폐닺욷쿟뗄탂닺욷ꎬ죧냼ힰ듳킡ꆢ뿚캶뇤뮯뗈ꎻ 쿖폐닺욷뗄룄솼폫룼탂ꆪ룄뷸탔쓜믲쳡룟쿖폐닺욷뗄뢽볓횵늢좡듺쿖폐닺욷뗄탂닺욷ꎻ 훘탂뚨캻ꆪ캪쿖폐뗄닺욷톰헒떽탂뗄쫐뎡ꎻ 붵뗍돉놾ꆪ쳡릩탔쓜쿠춬떫돉놾뷏뗍뗄탂닺욷ꆣ Kleinschmidt뫍Copperꎨ1991ꎩ퓲쫇내헕닺욷뗄뒴탂돌뛈붫탂닺욷뮮럖캪쇋죽샠ꎺ 룟뛈뒴탂닺욷ꆪ탂컊쫀뗄닺욷틔벰탂닺욷쿟뗄닺욷ꎻ 훐뛈뒴탂닺욷ꆪ쿖폐닺욷쿟퓶볓뗄떫쯣늻짏쫇뒴탂뗄닺욷ꎬ쫐뎡짏벺뺭폐뗄틔벰쿖폐닺욷쿟탂퓶볓뗄탂닺욷ꎻ 뗍뛈뒴탂닺욷ꆪ웤쯼룷훖뗄탂닺욷ꎬ죧쿖폐닺욷뗄룄솼폫룼탂틔뇣훘탂뚨캻ꆢ믲붵뗍돉놾ꆣ Davidꎨ2002ꎩ뗄럖샠랽램룼캪췪헻뫍뿆톧ꎬ퓚뒴탂쇬폲훐튲믱뗃쇋맣랺뗄죏춬ꆣ쯻듓뾪랢뗄뷇뛈살뮮럖탂닺욷뗄샠탍뗄ꎬ쯻붫탂닺욷뮮럖틔쿂컥훖샠탍ꎺ 좫탂탂닺욷ꆪ룃닺욷퓚춬샠닺욷훐쫇뗚튻뿮ꎬ뾪뇙탂쫐뎡싺ퟣ탂튪쟳ꎻ 웳튵탂닺욷ꆪ웳튵쫗듎쿲틑폐뗄쫐뎡돶뗄탂닺욷ꎻ 틑폐닺욷쾵쇐뗄삩햹ꆪ릫쮾틑폐닺욷욷훖뗄삩돤ꎻ 룄뷸탂닺욷ꆪ뛔틑폐닺욷퓚탔쓜짏룄뷸뫍폅뮯ꎬ쳡릩볛횵퓶횵ꎻ 훘탂뷸탐쫐뎡뚨캻뗄닺욷ꆪ틑폐닺욷퓚탂뗄쫐뎡뫍쇬폲훐뗃떽펦폃ꆣ 쏀맺훸쏻쫐뎡톧볒쾣뛻뛙쯹쳡돶뗄탂닺욷뚨틥몭룇쏦뷏뿭ꎬ쿖햪틽죧쿂ꎺꆰ죎뫎닺욷ꎬ늻맜춶죫쫐뎡뗄쪱볤뎤뛌ꎬ횻튪폐75%뗄잱퓚폃뮧뮹늻횪뗀쯼뗄쏻돆ꎬ뮹쎻폐쪹폃맽ꎬ뚼뿉돆ퟷꆮ탂닺욷ꆯꆱꆣꆰ탂닺욷늢늻튻뚨튪뻟폐튻룶좫탂뗄룅쓮ꆣ쯼뿉틔쫇룄뷸쇋뗄닺욷ꎬ튲뿉틔쫇퓶쳭쇋탂뗄쳘즫믲탂뗄폃춾뗄닺욷ꆱꆣ 18
헣붭듳톧췵쫀솼뷌쫚ꎨ2002ꎩ붫탂닺욷뚨틥캪퓚닺욷뷡릹ꆢ벼쫵탔쓜ꆢ닄훊뗈랽쏦ꎨ믲뷶튻랽쏦ꎩ뻟폐쿈뷸탔ꆢ뛀뒴탔믲헟폅폚샏닺욷뗄닺욷ꆣ ퟛ뫏틔짏샭싛ꎬ뿉틔뾴돶ꎬ룹뻝늻춬뗄뇪ힼꎬ탂닺욷뗄뚨틥쫇늻춬뗄ꎺ ꎨ1ꎩ 뛔웳튵뛸퇔뗄탂닺욷 헢샯폐쯄훖뿉쓜탔ꎺ쿖폐닺욷ꆢ룄뷸닺욷ꆢ닺욷탍믲닺욷뛠퇹뮯ꆣ웤훐ꎬ횻폐쿖폐닺욷늻쫇탂닺욷ꆣ ꎨ2ꎩ 뛔쫐뎡뛸퇔뗄탂닺욷 듓헢룶뷇뛈돶랢ꎬ쫐뎡뿉놻쫓캪틔쳘뚨뗄랽쪽쪹폃닺욷뗄튻좺싲랽ꆣ헢샯뗄톡퓱폐ꎺ쒿잰뿉뗃떽뗄닺욷ꆢ랢짺쇋탂뇤뮯뗄닺욷ꆢ폫풭쿈췪좫늻춬뗄닺욷ꆣ ꎨ3ꎩ 뛔믬뫏뇪ힼ뛸퇔뗄탂닺욷 폐쪱죧맻닺욷룼뮻쇋냼ힰꎬ룄뇤쇋펪쿺랽쪽ꎬ붵뗍쇋돉놾ꎬ튲놻돆횮캪탂닺욷ꆣ헢킩쟸뇰늢늻믡뛔탂닺욷맜샭닺짺펰쿬ꆣ돽럇헢킩뇤뮯쫇죧듋횮듳ꎬ듓뛸틽웰탂릹쿫뗄닺짺늢뛔쯼뷸탐움볛ꎬ뛸쟒훆뚨탂뗄펪쿺볆뮮ꎬ뛸늻쫇뛔쿖폐볆뮮뗄쾸횦쒩뷚뗄탞늹ꆣ ꎨ4ꎩ 뛔쫐뎡펪쿺뛸퇔뗄탂닺욷 뛔쫐뎡펪쿺뛸퇔ꎬ탂닺욷쫇튻훖뻟폐탂틢뗄닺욷ꎬ쫇횸쓜뷸죫쫐뎡룸쿻럑헟탂뗄샻틦뛸놻쿻럑헟죏뿉뗄닺욷ꆣ듓쫐뎡펪쿺톧돶랢ꎬ탂닺욷쫇횸폫뻉닺욷쿠뇈뻟폐탂뗄릦쓜ꆢ탂뗄쳘헷ꆢ탂뗄뷡릹ꆢ탂뗄폃춾ꎬ쓜싺ퟣ맋뿍탂뗄탨쟳뗄닺욷ꆣ 듓탂닺욷뗄뚨틥뫍닺욷죽닣듎샭싛돶랢ꎬ뛔쿖폐닺욷ퟩ돉훐뗄죎뫎튻룶닣듎ꎬ쒳튻닣듎훐죎뫎튻룶튪쯘쪵탐룄룯ꎬ쪹닺욷닺짺뇤뮯ꎬ폐쪱짵훁캢킡뗄뇤뮯ꎬ뚼뿉쓜뾪랢돶탂닺욷ꆣ떫쫇ꎬ헢샯폐솽룶맘볼쳵볾ꎺ쿻럑헟죏캪쯹뾪랢뗄닺욷쫇튻훖탂닺욷쿻럑헟쓜듓닺욷훐믱뗃탂뗄싺ퟣꎬ벴룃닺욷쫂쪵짏룸맋뿍듸좥쇋탂뗄쿻럑샻틦ꆣ놾컄퇐뺿뗄쫇웳튵탂닺욷뾪랢뗄벨킧ꎬ틲듋ꎬ놾컄쯹닉폃뗄탂닺욷뗄뚨틥ꎬ횸뗄쫇뛔웳튵뛸퇔뗄탂닺욷ꎬ벴돽쇋쿖폐닺욷늻쫇탂닺욷췢ꎬ웳튵탂췆돶뗄닺욷뚼쫇탂닺욷ꆣ 탂닺욷뾪랢뗄샭싛퇐뺿 쯹캽탂닺욷뾪랢ꎬLevittꎨ1965ꎩ죏캪돽쇋벼쫵춻웆탔뗄뒿듢뒴탂닺욷췢ꎬ뮹냼삨쒣럂뫍룄짆닺욷ꆣ탂닺욷뾪랢쫇튻훖쿠뛔뗄룅쓮ꎬ쫇붨솢퓚맣틥뗄닺욷헻쳥룅쓮믹뒡짏뗄틔맋뿍탨쟳캪떼쿲뗄쾵춳릤돌ꎬ쿠뛔폚쒳닺욷ꆢ웳튵ꆢ닺튵믲맺볒뛸퇔ꎬ횻튪폐뇰폚풭쿈뗄ힴ첬ꎬ뚼뿉틔돆캪탂닺욷뾪랢ꆣ쯼냼삨탂닺욷듓퇐뺿뾪랢떽쫔훆ꆢ짺닺뫍쿺쫛뗄좫늿믮뚯ꆣ 19
돉릦뗄탂닺욷뾪랢쫇웳튵뺺헹폅쫆쯹퓚뫍샻죳뗄살풴ꎬ닺욷뾪랢뗄ퟷ폃맩쓉웰살폐틔쿂벸뗣ꎺ ꎨ1ꎩ 탂닺욷뾪랢듙뷸웳튵랢햹 웳튵랢햹쫇웳튵뗄폀뫣쒿뇪ꎬ웳튵랢햹뗄훷튪뇪횾횮튻쫇삩듳웳튵뗄쫐뎡럝뛮ꎬ냼삨릮만풭폐쫐뎡뫍뾪췘탂쫐뎡ꆣ뛸삩듳웳튵뗄쫐뎡럝뛮뗄튻룶훷튪춾뺶쫇탂닺욷뾪랢ꆣ랢듯맺볒듳뛠쫽웳튵쿺쫛뛮뫍샻죳뗄30%ꆪ40%살ퟔ쓪잰짐늻듦퓚뗄탂닺욷ꆣ ꎨ2ꎩ 탂닺욷뾪랢쫇쳡룟웳튵뺺헹솦뗄맘볼 짧믡탨쟳죕틦돊쿖뛠퇹뮯ꆢ닣듎뮯ꆢ룶탔뮯뗄쳘뗣ꆣ쫐뎡탨쟳뗄헢훖뇤뮯ꎬ볈튪쇩믮뗄룶탔뮯뗄짺닺믺훆좥쫊펦쯼ꎬ춬쪱튲횻폐늻뛏뒴퓬돶탂뗄닺욷뫍럾컱닅쓜싺ퟣ쯼ꆣ웳튵튪ퟶ떽늻놻쿻럑헟엗웺ꎬ뻍뇘탫벤랢뫍뗷뚯튻쟐뒴퓬솦ꎬ좥뾪랢룼뛠뗄ꆢ캪늻춬쿻럑헟쯹탨튪뗄탂닺욷뫍탂럾컱ꆣ 뿆톧벼쫵죕탂퓂틬뗄랢햹ꎬ탂벼쫵ꆢ탂릤틕ꆢ탂닄쇏ꆢ탂쓜풴뗈뗄늻뛏펿쿖ꎬ쪹웳튵뒴탂뗄쇬폲풽살풽맣ꎬ탂닺욷뗄뾪랢맽돌풽살풽뿬ꎬ닺욷뗄쫙쏼훜웚풽살풽뛌ꆣ웳튵죴늻쓜늻쪧쪱믺뗘샻폃ퟮ탂뿆벼돉맻뷸죫닺욷뾪랢ꎬ뻍믡룏늻짏뿆톧벼쫵뫍짧믡랢햹뗄늽랥ꎬ쪼훕뒦폚실뫳ힴ첬ꎬퟮ훕놻쫐뎡쳔청ꆣ쫐뎡뺺헹죕틦볢죱ꆣ뺺헹쫖뛎벺듓볲떥뗄틔퓶볓닺솿ꆢ쳡룟훊솿ꆢ붵뗍돉놾캪훷ꎬ랢햹떽틔닺욷뾪랢캪훷ꆣ퓚춬퇹뗄쫐뎡뮷뺳뫍뺺헹쳵볾쿂ꎬ쮭쓜룼뿬ꆢ룼뫃뗘췆돶탂닺욷ꎬ쮭뻍쓜헆컕쫐뎡뺺헹뗄훷뚯좨ꆣ ꎨ3ꎩ 탂닺욷뾪랢쫇웳튵벼쫵뷸늽뗄뫋탄쓚죝 벼쫵뷸늽폐맣틥뫍쿁틥횮럖ꆣ맣틥뗄벼쫵뷸늽쫇횸퓚짺닺몯쫽쪽Y=FꎨLꎬKꎬTꎩ훐ꎬ돽샍뚯솦ꎨLꎩꎬ뷰ꎨKꎩꆢ춶죫솿퓶볓뛔닺돶ꎨYꎩ뗄릱쿗횮췢ꎬ웤쯻춶죫틲쯘뛔닺돶뗄릱쿗춳돆캪벼쫵뷸늽ꎨ벴좫튪쯘ퟛ뫏짺닺쯘ꎩꆣ뛸쿁틥뗄벼쫵뷸늽쫇횸벼쫵쒿뗄탔뗄뷸뮯폫룯쏼ꎬ냼삨벼쫵ힰ놸뗄룄뷸ꆢ릤틕뗄룄뷸ꆢ닙ퟷ벼쓜뗄룄뷸ꆢퟩ횯맜샭뗄뷸늽뗈ꆣ듓맣틥벼쫵뷸늽살샭뷢ꎬ퓚좫튪쯘ퟛ뫏짺닺싊훐ꎬ랢쏷쇋탂뗄벼쫵ꎬ뾪랢쇋룟뢽볓횵뗄탂닺욷ꎬ헽쫇벼쫵뷸늽뗄훷튪풴좪ꎻ듓쿁틥뗄벼쫵뷸늽뛸퇔ꎬ짨놸뗄룄뷸ꆢ릤틕뗄룄룯ꆢ닙ퟷ랽램뗄룄뷸ꆢퟩ횯맜샭뗄룄뷸뚼튪캧죆닺욷캪훐탄뷸탐ꎬ쟒ퟮ훕쳥쿖캪닺욷훊솿뗄쳡룟ꆢ탔쓜뗄룄뷸ꆢ돉놾뗄붵뗍ꆢ욷훖뗄퓶볓뫍뺭볃킧틦뗄쳡룟ꆣ틲듋ꎬ횻폐틔닺욷뾪랢캪쇺춷ꎬ닅쓜좫쏦췆뷸웳튵뗄벼쫵뷸늽ꎬ쳡룟웳튵뗄뺺헹솦ꆣ 탂닺욷뾪랢벨킧뗄샭싛퇐뺿 20
평폚탂닺욷뛔웳튵뫋탄뺺헹솦뗄훘튪탔ꎬ쯹틔죧뫎좥뫢솿탂닺욷뗄뇭쿖쫇럱듯떽풤웚뗄쒿뇪ꎬ뇣돉캪훘튪뗄뿎쳢ꆣ떽쒿잰캪횹ꎬ뫢솿탂닺욷뾪랢벨킧뗄횸뇪늢쎻폐좫쟲춨폃뗄쒣쪽ꎬ듓쿖폐뗄컄쿗훐뿉틔뾴돶ꎬ퓚쒳킩퇐뺿훐놻죏캪훘튪뗄틲쯘퓚쇭튻쿮퇐뺿훐뿉쓜늻퓵쎴훘튪ꎬ짵훁돊쿖쿠랴뗄맘쾵ꆣPachicoꎨ1996ꎩ죏캪ꎬ뫏샭폐킧뗄뫢솿횸뇪펦뻟놸틔쿂벸룶쳘헷ꎺ1.죝틗볬퇩ꎻ2.쿠뛔볲떥ꎻ3.쫊펦탔잿ꎻ4.쫽뻝뗄믱좡튪럻뫏튻뚨뗄돉놾믲킧틦ꆣ듓퇐뺿뗄쿖ힴ뾴살ꎬ퓚탂닺욷뾪랢벨킧뗄뫢솿횸뇪헢튻퇐뺿쇬폲ꎬ맺쓚췢톧헟듓늻춬뗄뷇뛈쳡돶쇋룷훖룷퇹뗄횸뇪ꆣ쿖붫룷톧헟뗄맛뗣헻샭죧쿂ꎺ Roberto뫍Sbragiaꎨ1984ꎩ퓚첽쳖탂닺욷쿮쒿벨킧쪱ꎬ퓸틔쯄룶닣쏦살뫢솿탂닺욷뗄뾪랢벨킧ꎺꎨlꎩ탂닺욷쿮쒿뷸뛈뗄듯돉싊ꎺ쿮쒿럻뫏풭쿈풤뚨뗄뷸뛈뫍퓚웚쿞쓚췪돉돌뛈ꎻꎨ2ꎩ탂닺욷쿮쒿돉놾뿘훆뗄쟩탎ꎺ쿮쒿쯹뮨럑뗄돉놾쫇럱돉릦뗘뿘훆퓚풭쿈뗄풤쯣랶캧쓚ꎻꎨ3ꎩ탂닺욷쿮쒿벼쫵벨킧뗄싺틢돌뛈ꎺ쿮쒿벼쫵럻뫏쿈잰짨볆뗄돌뛈ꎻꎨ4ꎩ릫쮾뛔폚헻쳥탂닺욷뾪랢쿮쒿벨킧횮싺틢돌뛈ꎺ릫쮾훷맜뛔쿮쒿뷡맻냼삨욷훊ꆢ돉놾ꆢ뷸뛈뗈싺틢돌뛈ꆣ 15Cooperꎨ1984ꎩ듓죽룶닣쏦돶랢쳡돶냋쿮뫢솿횸뇪살뫢솿탂닺욷뗄뾪랢벨킧ꎺꎨlꎩ탂닺욷돉릦뗄뇈싊ꎻ맽좥컥쓪살쯹췆돶탂닺욷쿺쫛뛮햼쒿잰릫쮾쿺쫛뛮뗄냙럖뇈ꎬ맽좥컥쓪살탂닺욷뾪랢돉릦뗄냙럖뇈ꎬ맽좥컥쓪살탂닺욷쪧냜믲냫춾훕횹뗄볆뮮쯹햼뗄냙럖뇈ꎬ맽좥컥쓪살탂닺욷뾪랢쿮쒿듯돉풭쪼쒿뇪뗄돌뛈ꆣꎨ2ꎩ탂닺욷쿮쒿뛔릫쮾뗄펰쿬ꎻ탂닺욷쿮쒿뛔폚릫쮾펪튵뛮ꆢ샻죳싊뗄훘튪돌뛈ꎬ탂닺욷뗄믱샻듳폚횧돶돉놾뗄돌뛈ꎬ탂닺욷뾪랢쿮쒿쿠뛔뺺헹헟뗄돉릦돌뛈ꆣꎨ3ꎩ쿮쒿뗄헻쳥벨킧ꎻ쿮쒿헻쳥뗄돉릦뛈ꎬ탂쫐뎡뗄믺믡뒰뿚ꎬ훷튪쫇춨맽탂닺욷뗄떼죫뛸듲뾪릫쮾탂쫐뎡믺믡뗄돌뛈ꆣ 16Cooper뫍Kleinschmidtꎨ1987ꎩ뗄퇐뺿뷸튻늽첽쳖쇋탂닺욷뾪랢뗄맘볼돉릦틲쯘ꎬ쯻쏇샻폃틲ퟓ럖컶ꎬ붫쪮룶뫢솿횸뇪맩쓉닺짺죽룶닣쏦ꎬ폃틔뫢솿탂닺욷뾪랢벨킧ꆣ헢죽룶닣쏦럖뇰쫇ꎺ닆컱벨킧ꎺ뫢솿탂닺욷퓚헻쳥닆컱짏쫇럱돉릦ꎺ냼삨탂닺욷샻죳쒿뇪듯돉뛈ꆢ쿺쫛쒿뇪듯돉뛈ꆢ믱샻싺틢뛈ꆢ춶믘쫕웚뗄뎤뛌ꆢ틔벰쿠뛔폚웤쯻닺욷뗄믱샻쓜솦ꆣ쫐뎡벨킧ꎺ뫢솿탂닺욷떼죫뛔맺쓚췢쫐뎡뗄펰쿬돌뛈ꎻ냼삨닺욷짏쫐죽쓪뫳횮맺쓚췢쫐뎡햼폐싊ꆢ쿠뛔쿺쫛뛮ꆢ쿠뛔폚쒿뇪뗄쿺쫛뛮ꆣ믺믡뒰뿚ꎺ뫢솿떼죫탂닺욷캪릫쮾듲뾪탂닺욷샠뇰믲탂쫐뎡뗄돌뛈ꎺ냼 15 CooperꎬR. G.ꎬ“New product strategies: What distinguishes the top performersꎿ”ꎬJournal of Product Innovation ManagementꎬPP151-164.ꎬ1984 16 CooperꎬR. G. & Kleinschmidt E. J.ꎬ“New products: What separates winners from losersꎿ”ꎬJournal of Product Innovation ManagementꎬPP169-184.ꎬ1987 21
삨탂쫂튵믺믡ꆢ탂쫐뎡뗄믺믡ꆢ닟싔솪쏋믺믡ꆢ캴살닺욷쿟믺믡ꆣ Souderꎨ1987ꎩ퓚탂닺욷뒴탂쿮쒿돉맻뗄뫢솿짏ꎬ붫뾪랢벨킧럖캪벼쫵탔뗄돉맻틔벰짌욷뮯뗄돉맻ꆣ벼쫵탔뗄돉맻쫇살ퟔ폚쪵퇩쫒ꆢ릤돌믲쫇웤쯻벼쫵늿쏅ꎬ뛸짌욷뮯뗄돉맻듺뇭뗄퓲쫇ퟮ훕놻쪹폃헟쯹뷓쫜뗄돌뛈ꆣ Brown뫍Karagozogluꎨ1993ꎩꎬ횸돶뛔룟뿆벼릫쮾뛸퇔ꎬퟮ훘튪뗄벨킧뫢솿횸뇪벴쫇뇈뛔쫖룼뿬쯙뗄췆돶닺욷ꆣ늢틽폃싳뿏컽맋컊릫쮾뗄놨룦쮵쏷ꎬ죧맻릫쮾퓚췆돶탂닺욷쪱볤짏퇓동쇋쇹룶퓂ꎬ벴쪹럻뫏풭뚨풤쯣ꎬ떫죔붫퓚캴살컥쓪쓚쯰쪧33%뗄샻죳ꎻ랴횮죴ힼ쪱췆돶탂닺욷ꎬ퓲벴쪹풤쯣뎬돶50%ꎬ떫횻믡쯰쪧4%뗄샻죳ꆣ뮻퇔횮ꎬ탂닺욷짏쫐뗄쯙뛈쫇펰쿬탂닺욷벨킧뗄맘볼ꆣ Pageꎨ1993ꎩ퓚움맀탂닺욷뾪랢쪵컱폫벨킧틔붨솢훘튪맦랶뗄퇐뺿컄쿗훐ꎬ헫뛔쏀맺폫볓쓃듳뎧짌뷸탐쪵횤퇐뺿ꆣ뗷닩뷡맻랢쿖퓚189룶뗷닩퇹놾훐탂닺욷뾪랢벨킧움맀횸뇪뿉럖캪닆컱횸뇪폫럇닆컱쒿뇪ꆣ뻟쳥뫢솿횸뇪볻쿂뇭쯹쪾ꆣ 뇭탂닺욷뾪랢벨킧움맀횸뇪벰웤쪹폃욵싊 A 폃틔움맀탂닺욷뾪랢벨킧뗄닆컱횸뇪 쪹폃욵싊ꎨ%ꎩ 1. 춶놨돪싊 . 룷훖뇟볊믱샻횸뇪 3. 쿺쫛폫쿺쫛돉뎤. 룷훖믱샻횸뇪. 춶믘쫕웚 . 쓚늿놨돪싊 7. 닺놨돪싊ꆢ막뚫좨틦놨돪싊 . 쫕틦욽뫢뗣. 쫐뎡햼폐싊 . 쿺쫛놨돪싊 11. 뺻쿖횵. 웤쯻닆컱횸뇪 럇닆컱횸뇪 1. 탂닺욷벨킧 2. 쫐뎡햼폐싊뗄듯돉돌뛈 . 싺ퟣ맋뿍탨쟳. 웤쯻폫펪쿺쿠맘뗄샻틦틲쯘 5. 닟싔탔벨킧. 벼쫵탔벨킧 . 탂닺욷쳘탔. 웤쯻럇닆컱횸뇪 ꎨ쇏살풴ꎺPageꎬ A. L.ꎬ“Assessing new product development practices and performance: Establishing crucial norms”ꎬJournal of Product Innovation ManagementꎬVol10.ꎬPP282.ꎬ1993ꎩ 22
뷡맻랢쿖ꎬ퓚닆컱탔횸뇪랽쏦ꎬ틔춶놨돪싊ꎨ%ꎩꆢ룷훖뇟볊믱샻횸뇪ꎨ%ꎩꆢ틔벰쿺쫛폫쿺쫛돉뎤ꎨ%ꎩ쯹쪹폃뗄욵싊뷏뛠ꆣ퓚럇닆컱탔횸뇪랽쏦ꎬ퓲틔탂닺욷쿺쫛벨킧ꎨ%ꎩꆢ쫐뎡햼폐싊뗄듯돉돌뛈ꎨ%ꎩꆢ틔벰싺ퟣ맋뿍탨쟳ꎨ%ꎩ쯹쪹폃뗄욵싊뷏뛠ꆣ 17Griffin뫍Pageꎨ1993ꎩ퓲룹뻝닺욷랢햹폫맜샭킭믡ꎨPDMAꎩ뗄퇐뺿ꎬ헻샭77욪틑릫뾪랢뇭뗄싛컄벰퓚쪵컱짏뇭쿖솼뫃뗄50볒릫쮾뷸탐퇐뺿ꎬ헒돶ퟮ뎣놻폃살뫢솿탂닺욷뾪랢돉릦뗄틲쯘ꎬ늢붫횮맩쓉캪컥샠ꎺ맋뿍쏦틲쯘ꎺ죧쫐뎡햼폐싊폫맋뿍싺틢뛈ꆣ닆컱쏦틲쯘ꎺ죧샻죳쒿뇪폫뇟볊샻죳ꆣ돌탲쏦틲쯘ꎺ죧벼쫵벨킧ꆢ쓜럱ힼ쪱췪돉탂닺욷ꆣ릫쮾쏦틲쯘ꎺ죧돉릦/쪧냜싊ꆢ탂닺욷뗄쿺쫛싊ꆣ쿮쒿쏦틲쯘ꎺ죧탂닺욷볆뮮듯떽풤웚쒿뇪ꆣ 뫩뗂랼ꎨ1993ꎩ뺭맽헻샭뫍럖샠ꎬ붫탂닺욷뾪랢벨킧뗄뫢솿횸뇪럖캪죽듳샠ꎬ맩샠죧쿂ꎺ 벼쫵벨킧횸뇪ꎺ ꎨ1ꎩ탂닺욷뾪랢돉릦뇈싊 ꎨ2ꎩ탂닺욷쿮쒿뷸뛈뗄듯돉싊 ꎨ3ꎩ탂닺욷쿮쒿돉놾뗄뿘훆쟩탎 ꎨ4ꎩퟮ뷼죽쓪탂닺욷랢햹믮뚯뎬맽풤쯣뗄럹뛈 ꎨ5ꎩ퇐랢볆뮮뎬잰뗄럹뛈 ꎨ6ꎩ퇐랢볆뮮듯돉쒿뇪뗄돌뛈 ꎨ7ꎩ샻벼쫵돉맻뗄닺돶솿 ꎨ8ꎩ닺욷뾪랢쪧냜뫍훐춾훕횹뗄뇈샽 ꎨ9ꎩ탂닺욷뾪랢볆뮮쿠뷏폚뺺헹헟뗄돉릦돌뛈 쫐뎡벨킧횸뇪 ꎨ1ꎩ탂닺욷쿺쫛뛮햼좫늿닺욷쿺쫛뛮뗄뇈싊 ꎨ2ꎩ훷맜훷맛죏뚨탂닺욷짏쫐돉릦뗄뇈싊 ꎨ3ꎩ쓪뛈쿺쫛솿뗄돉뎤 ꎨ4ꎩퟮ뷼죽쓪퇐랢돉릦믱샻뗄뇈싊 ꎨ5ꎩ탂닺욷짏쫐뗄돉릦뇈싊 ꎨ6ꎩ펪튵뛮뗄돉뎤싊 ꎨ7ꎩ릫쮾ퟮ뷼튻쓪쓚탂닺욷햼좫늿닺욷뗄뇈싊 17 GriffinꎬA. & PageꎬA. L.ꎬ“PDMA’s success measurement projectꎺRecommended measures by project and strategy type”ꎬJournal of Product Innovation ManagementꎬVol13.ꎬJun.ꎬPP478-496.ꎬ1996 23
ꎨ8ꎩ탂닺욷뛔릫쮾샻죳뗄릱쿗뛈 ꎨ9ꎩ탂닺욷랢햹볆뮮뛔릫쮾쿺쫛뛮벰샻죳퓶볓뗄훘튪탔 헻쳥벨킧횸뇪 ꎨ1ꎩ탂닺욷볆뮮헻쳥돉릦돌뛈 ꎨ2ꎩ릫쮾뛔탂닺욷쿮쒿뗄싺틢돌뛈 ꎨ3ꎩ룟뷗훷맜훷맛뗄싺틢돌뛈 Olson et al.ꎨ1995ꎩ뇈뷏쇋12볒늻춬닺튵뗄릫쮾릲45룶탂닺욷뾪랢쿮쒿뫳횸돶ꎬ평폚폐킩릫쮾늻풸틢춸슶쪵볊뗄쿺쫛쫽ퟖ틔벰뫜쓑붫늻춬닺튵뗄뷡맻폨틔뇪ힼ뮯살뇈뷏ꎬ틲듋쪹폃튻쾵쇐떥튻뗄컊쿮살뫢솿벨킧ꎬ뛸헢킩컊쿮뿉맩쓉캪죽룶훷튪뗄닣쏦ꎺ닺욷벰닆컱쏦ꆢ킧싊쏦벰탄샭쏦ꆣ뫢솿뺭샭죋뛔탂닺욷뾪랢벨킧맛뗣폐틔쿂웟룶횸뇪ꎺ폫릫쮾쓚웤쯻랢햹뗄닺욷뇈뷏ꎬ탂닺욷뗄욷훊쮮ힼꆣ폫뺺헹헟랢햹뗄탂닺욷뇈뷏ꎬ탂닺욷뗄욷훊쮮ힼꆣ뺭샭죋뛔닺욷ퟮ훕짨볆뗄싺틢돌뛈ꆣ닺욷짏쫐뫳ꎬ듯떽쯰틦욽뫢쯹탨뗄쪱볤ꆣ쿺쫛쒿뇪듯돉뗄돌뛈ꆣ풤쯣뿘훆뗄퇏룱돌뛈ꆣ췪돉쿮쒿쯹뮨럑뗄쪱볤폫풤웚쿠뇈뷏뗄돌뛈ꆣ뛸뫢솿룷횰쓜닎폫헟뗄닢솿횸뇪폖폐틔쿂죽룶ꎺ퓚볆뮮훐ꎬ풭늿쏅엤뫏뗄돌뛈ꎻ퓚볆뮮훐ꎬ릤ퟷ싺틢뗄돌뛈ꎻퟔ컒움맀뛔쿮쒿뗄릱쿗돌뛈ꆣOlson et al.뗄퇐뺿틲캪폃볤뷓뗄횸뇪살뫢솿탂닺욷뗄뾪랢벨킧ꎬ틲듋쿠뛔살쮵뇈뷏죝틗뗃떽뿉뾿뗄쫽뻝ꆣ떫좱뗣쫇헢킩쫽뻝늢늻쓜뷏캪ힼ좷뗘쮵쏷탂닺욷뗄뾪랢벨킧ꆣ 퓚Song뫍Parryꎨ1997aꎩ뗄퇐뺿훐ꎬ쯻쏇닉폃쯄쿮횸뇪살뫢솿탂닺욷뗄쿠뛔돉릦쮮ힼꎬ헢쯄쿮횸뇪럖뇰캪ꎺ쿺쫛돉뎤싊ꆢ욽뻹쿺쫛돉뎤싊ꆢ쫐뎡햼폐싊ꆢ춶놨돪싊ꎨROIꎩꎬ틔벰뇟볊쎫샻싊ꆣ뫳살ꎬSong뫍Parryꎨ1997bꎩ폖ퟷ쇋튻쿮뛔죕놾폫쏀맺탂닺욷랢햹랢햹쇷돌뗄뿧맺뇈뷏퇐뺿ꎬ퇐뺿훐닉폃쿠뛔믱샻솦ꆢ쿠뛔쿺쫛솿ꆢ틔벰쿠뛔쫐뎡햼폐싊죽쿮횸뇪ꎬퟷ캪탂닺욷벨킧횮뫢솿횸뇪ꆣ Bartꎨ1999ꎩ죏캪탂닺욷뾪랢벨킧뿉틔듓탂닺욷닺돶뗄쫽솿뫍탂닺욷돉릦뗄훊솿솽랽쏦살뫢솿ꆣ잰헟횸뗄쫇탂닺욷닺돶뗄쫽솿믲욵싊ꎬ뫳헟횸뗄쫇탂닺욷뗄쓚죝믲욷훊쫇럱럻뫏믲헟뎬맽맜샭헟뗄풤웚ꆣ Souder뫍Jenssenꎨ1999ꎩ퓚뻶뚨탂닺욷돉릦폫쪧냜랽쏦ꎬ닉폃웟쿮ힼ퓲ꎺ춶놨돪싊ꆢ믱샻ꆢ쫐뎡햼폐싊ꆢ쿺쫛뛮ꆢ뿆벼쇬떼뗄믺믡ꎨopportunities for technical leadershipꎩꆢ쫐뎡횧엤ꎨmarket dominanceꎩꆢ틔벰맋뿍싺틢ꎬퟷ캪탂닺욷랢햹벨킧뫢솿뗄ힼ퓲ꆣ ퟜ횮ꎬ뛔폚탂닺욷뾪랢벨킧뗄뫢솿횸뇪ꎬ훚뛠톧헟룹뻝퇐뺿뗄쪵볊쟩뿶ꎬ쳡24
돶쇋룷훖룷퇹뗄솿뇭ꆣ떫맩쓉웰살ꎬ헢킩횸뇪튲뿉틔럖캪솽샠ꎬ벴닆컱샠뫍럇닆컱샠ꆣ닆컱탔뗄뗤탍횸뇪죧쿂ꎺ쿺쫛쫕죫ꆢ닺욷돉놾ꆢ뾪랢맽돌뗄ퟜ돉놾ꆢ뾪랢맽돌뗄뷗뛎돉놾ꆢ춶믘놨싊ꆢퟜ쎫샻ꆢ탂닺욷쎫샻ꆢ쿖뷰쇷솿ꆢ뺻샻죳ꆢ뺭볃뢽볓볛횵ꎨEVAꎩꆢ막볛ꆢ닺욷뗄쫐뎡햼폐싊ꆢ살ퟔ탂닺욷뗄쿺쫛뇈샽ꆢ살ퟔ탂맋뿍뗄쿺쫛뇈ꆢ살ퟔ풭폐맋뿍뗄쿺쫛뇈ꆢ샻좨뗄쿺쫛뇈틔벰쯰틦욽뫢뗣뗄쿺쫛뛮뗈ꆣ럇닆컱탔뗄뗤탍횸뇪죧쿂ꎺ쿮쒿쒿뇪뗄쪵쿖돌뛈ꆢ맋뿍뛔탂닺욷뗄싺틢돌뛈ꆢ릫쮾뛔탂닺욷뗄싺틢돌뛈ꆢ탂닺욷뗄뾪랢훜웚ꆢ뾪랢쪱볤ꆢ짨볆킧맻ꆢ짨볆킧싊ꆢ탂닺욷뾪랢뗄닟싔탔ꆢ뒴탂탔틔벰쫽솿뗈ꆣ 놾컄ퟛ뫏틔짏뛠캪톧헟뗄퇐뺿돉맻ꎬ늢뷡뫏쯹쯑벯떽뗄쫽뻝ꎬ붫탂닺욷뾪랢벨킧뗄뫢솿횸뇪럖캪솽샠ꎺ닆컱횸뇪뫍럇닆컱횸뇪ꆣ웤훐닆컱횸뇪닉폃탂닺욷뾪랢돉놾뫍탂닺욷쫐뎡샻죳솽룶뇤솿ꎬ럇닆컱횸뇪닉폃맋뿍뛔닺욷뗄싺틢뛈뫍탂닺욷뾪랢훜웚솽룶뇤솿ꆣ 25
뗚죽헂 퇐랢ꆪ펪쿺킭ퟷ쓜솦폫탂닺욷벨킧뗄맘쾵퇐뺿 놾헂붫뷸탐뗄쫇웳튵탂닺욷뾪랢훐퇐랢ꆪ펪쿺킭ퟷ쓜솦펰쿬틲쯘쒣탍릹붨ꎬ퇐뺿솽샠펰쿬틲쯘ꎨ탅쾢릵춨틲쯘뫍ퟩ횯뷡릹틲쯘ꎩꆢ튻훖뗷훆틲쯘ꎨ뮷뺳늻좷뚨탔틲쯘ꎩ뫍탂닺욷뾪랢벨킧ꎨ닆컱횸뇪뫍럇닆컱횸뇪ꎩ벸헟횮볤뗄ퟷ폃믺훆ꎬ웤훐냼삨횱뷓뗄슷뺶맘쾵폫볤뷓뗄슷뺶맘쾵ꆣ놾헂럖캪죽뷚ꎬ퓚ꆢ뷚뛔룅쓮쒣탍훐룷뇤솿짨훃틢틥ꆢ뇤솿뷡릹뫍뇤솿횮볤뗄맘쾵뷸탐쿪쾸닻쫶ꎬ퓚뷚릹붨놾퇐뺿뗄돵쪼룅쓮쒣탍ꆣ 퇐랢ꆪ펪쿺킭ퟷ쓜솦훐펰쿬탂닺욷벨킧뗄틲쯘 놾퇐뺿퓚컄쿗퓄뛁폫낸샽럖컶뗄믹뒡짏ꎬ쓢돶탂닺욷뾪랢벨킧펰쿬틲쯘뗄믹놾뿲볜ꎺ탅쾢릵춨틲쯘ꆢퟩ횯뷡릹틲쯘뫍뮷뺳늻좷뚨탔뗷훆ꆣ웤훐ꎬ탅쾢릵춨틲쯘뫍ퟩ횯뷡릹틲쯘쯹쏨쫶뗄쫇웳튵쓚늿쯹뻟놸늢쓜릻볓틔룄짆뗄쳘탔ꎬ캪웳튵뿉뿘훆틲쯘ꎻ뛸뮷뺳틲쯘쏨쫶뗄쫇웳튵췢늿뮷뺳뗄뚯첬탔ꎬ냼삨벼쫵ꆢ쫐뎡뗈훮랽쏦ꎬ캪웳튵쯹늻쓜뿘훆틲쯘ꎬퟷ캪뗷훆틲쯘돶쿖ꎬ떫웳튵죴쓜놣폐뛔웤뗄룐횪뛈폫쏴룐탔ꎬ뛔웳튵캴살뗄랢햹튲쫇늻컞틦뗄ꆣ 놾뷚붫뛔헢죽랽쏦펰쿬틲쯘뇤솿짨훃뷸탐쿪쾸뗄싛쫶ꆣ 탅쾢릵춨틲쯘 놾퇐뺿훐ꎬ탅쾢릵춨틲쯘훷튪냼삨쯄룶횸뇪ꎺ탅쾢릲쿭ힼ퓲ꆢ톧쾰탍ퟩ횯ꆢ짧믡떼쿲ꆢ탅쾢릵춨벼쫵ꆣ 탅쾢릲쿭ힼ퓲ꎨInformation-sharing Normsꎩ ힼ퓲ꎨnomrsꎩퟷ캪ퟩ횯뿘훆폫맦랶웤돉풱뗄탐캪뗄릤뻟횮튻ꎬ춨뎣놻뚨틥캪쓇킩퓚ퟩ횯죏뿉뗄믹뒡짏ꎬ놻돉풱쯹맡뎹쪵탐뗄탅쳵ꆢ첬뛈ꆢ탐캪뗈뗈ꎨBaronꎬKerr & Millerꎬ1992ꎩꆣ퓚쳘뚨쟩뿶쿂ꎬퟩ횯돉풱뇘탫ퟱ헕ힼ퓲ꎬ뾪쪼쪵쪩믲헟춣횹쪵쪩쒳훖쳘뚨탐캪ꎬ튻떩랢쿖폐캥랴ힼ퓲뗄탐캪랢짺ꎬ떱쫂죋붫믡쫜떽돍랣ꎨDridderꎬSchruijer & Tripathiꎬ1992ꎩꆣ뛔폚튻룶ퟩ횯살쮵ꎬힼ퓲뗄듦퓚럇뎣훘튪ꎬ튻룶잿뛸폐킧뗄ힼ퓲쓜릻놣횤ퟩ횯퓚뺺헹훐뎤웚짺듦ꆣ 18Moormanꎨ1995ꎩ퓚웤훸ퟷ훐쳘뇰횸돶쇋퓚ퟩ횯훐ꎬힼ퓲뛔웳튵쓚늿탅쾢뒫뗝뗄펰쿬ꆣ뛸퓚놾컄훐ꎬ컒쏇쯹맘힢뗄쫇웳튵쓚뛔뿧횰쓜탅쾢릵춨폫릲쿭웰떽헽쿲ퟷ폃뗄ힼ퓲ꎬ컒쏇붫탅쾢릲쿭ힼ퓲뚨틥캪맄샸횰쓜볤탅쾢ퟔ평붻뮻뗄랽헫폫 18 MoormanꎬC.ꎬ“Organization market information processesꎺCulture antecedents and new product outcomes”ꎬJournal of Marketing ResearchꎬVol32.ꎬPP9-17.ꎬ1995 26
웚췻ꎨFisherꎬMaltz & Jaworskiꎬ1997ꎩꆣ퓚탅쾢릲쿭ힼ퓲뗄횸틽쿂ꎬ룷횰쓜늻뷶톰쟳폫웤쯻횰쓜뮥뚯릵춨뗄믺믡ꎬ뛸쟒믽벫췆뚯쮫쿲뗄탅쾢쇷틔좷놣폐킧뗄탅쾢붻뮻ꆣ쮫쿲뗄탅쾢쇷쳡룟쇋룸뷧쏦쮫랽붻뮥탅쾢뗄쟥컺뛈ꎬ폐샻폚뿋럾평폚쫵폯닮틬ꆢ뗈틲쯘쯹틽랢뗄릵춨헏낭ꎨWheelwright & Clarkꎬ1992ꎩꆣ튻랽쏦ꎬ탅쾢뗄붻쇷폫릲쿭ꎬ뿉쪹웳튵돉풱쿠뮥웴랢ꎬ폐훺폚죋쏇뇦횤뗘ꆢ싟벭뗘ꆢ쾵춳뗘뾴듽컊쳢ꎬ룄짆돉풱뒦샭컊쳢쪱뗄폐쿞샭탔ꎬ듙뷸돉풱횮볤뗄쿠뮥뫏ퟷꆢ훆풼뫍횸떼ꆣ쇭튻랽쏦ꎬ탅쾢뗄릲쿭ꎬ뿉틔듙뷸ퟩ횯쓚늿뗄톧쾰럕캧뗄엠퇸틔벰탂횪쪶뗄닺짺ꆣ탅쾢릲쿭쯹듸살뗄뮥뚯쪽폫웴랢쪽톧쾰ꎬ쓜쳡룟돉풱뗄횪쪶쮮욽ꎬ뛔탂횪쪶뗄닺짺냯훺벫듳ꎬ쪹횪쪶퓚식탽훐돊늻뛏짏짽뗄첬쫆ꆣ뛔탅쾢벯돉뛈뻟폐쿠떱룟튪쟳뗄탂닺욷뾪랢맽돌훐ꎬ횻폐퓚퇐랢폫펪쿺뗈뮷뷚횮볤뻟놸맄샸탅쾢ퟔ평붻뮻뗄ힼ퓲ꎬ쪵쿖탅쾢뾪럅ꎬ닅쓜쪵쿖횰쓜볤뗄쒿뇪킭뗷ꆢ쫖뛎킭뗷ꎬ틔좷놣횰쓜볤쇷뗄탅쾢훊솿ꎬ듯떽뷧쏦뫍킳뗄킧맻ꆣ 톧쾰탍ퟩ횯ꎨLearning Organizationꎩ 19퓚퇐랢폫펪쿺뗄탅쾢붻쇷훐ꎬ췹췹믡짦벰훮뛠캢쏮ꆢ쳘쫢ꆢ뢴퓓ꆢ쏴룐볪쒬횪쪶폫틾탔뺭퇩ꎬ죎뫎튻룶횰쓜뚼냼몬횻쓜퓚닙ퟷ맽돌훐닅쓜쇬컲뗄벼쓜탎첬횪쪶폫튵쫵폯ꎬ헢뻍탨튪짨볆뾪럅ꆢ뛠쿲붻쇷뗄톧쾰탍ퟩ횯ꎬ틔볓뿬틾탔횪쪶쿔탔뮯뗄뷚ퟠꎬퟮ듳쿞뛈쿻돽ퟩ횯쓚늿뗄죏쪶헏낭ꎨ탬샚ꎬ2002ꎩꆣ톧쾰탍ퟩ횯평뇋뗃ꆤ쪥벪ꎨ1990ꎩ쳡돶ꎬ웤닠훘폚뛔ퟩ횯랢햹폫헻쳥쓜솦쳡짽뗄퇐뺿ꎬ쯻샻폃쾵춳뚯솦톧풭샭ꎬ췆돶쇋컥쿮탞솶ꎺퟔ컒뎬풽ꆢ룄짆탄훇쒣쪽ꆢ릲춬뗄풸뺰ꆢ췅뛓톧쾰ꆢ쾵춳쮼뾼ꎬ폈웤쫇냑틔ퟩ횯캪떥캻뗄쾵춳쮼뾼뾴ퟷ쫇훘튪뗄ퟩ횯톧쾰뗄뗚컥쿮탞솶ꆣ떱튻룶ퟩ횯쓜릻ퟶ떽퓚풸뺰폫쪹쏼뗄횸떼쿂ꎬ닺짺ퟔ벤샸뚯믺ꎬퟔ랢뗘톧쾰ꎬ틔쳡룟웳튵쿔탔폫틾탔뗄횪쪶폫쓜솦뗄맽돌ꎬ뿉틔쒣뫽뗘뷧뚨캪톧쾰탍ퟩ횯ꎬ뛸톧쾰탍ퟩ횯쯹틽랢뗄쿂튻싖뗄톧쾰붫쫇짽벶뫳뗄톧쾰믮뚯ꎬ룼뚸뗄톧쾰쟺쿟뻍믡퓚듋맽돌훐풽살풽쏷쿔ꆣ탭뛠톧헟뗄퇐뺿ꎨAubrey & Cohenꎬ1995ꎻ20Huberꎬ1991ꎩ듓ퟩ횯쓚횪쪶맜샭뗄뷇뛈돶랢ꎬ잿뗷헢퇹튻룶맛뗣ꎬ죴튪듓헻쳥짏쳡룟ퟩ횯뗄횪쪶늢쟒쪵쿖횪쪶뗄ힼ좷틆ꎬ뚼탨튪볓잿ퟩ횯뗄톧쾰컄뮯ꆣ늻짙톧헟퓚퇐뺿훐쳡벰탅쾢뗄ꆰ햳탔ꆱꎨviscosityꎩꎨDavenport & Pruskaꎬ1998ꎩꎬ햳탔폃폚쏨쫶탅쾢퓚ퟩ횯쓚평튻룶횰쓜쇷훁쇭튻룶횰쓜뫳죔좻뻟놸뗄럡뢻돌뛈ꎨrichnessꎩꎬ죴튻룶ퟩ횯뻟폐뫜룟뗄톧쾰럕캧ꎬ쓜릻맄샸풱릤쿠뮥톧쾰폫쇋뷢ꎬ 19 탬샚ꎬ죧뫎붨솢폐킧뗄뷧쏦ꆪ맘폚벼쫵뒴탂뷧쏦맜샭뗄첽쳖ꎬ뿆퇐맜샭ꎬ2003쓪뗚31웚ꎬ79-83튳ꆣ 20 AubreyꎬR. & CohenꎬP. M.ꎬ“Working wisdomꎺtime skills and vanguard strategies for learning organizations”ꎬJournal of MarketingꎬVol33.ꎬPP27-38.ꎬ1995 27
믽벫붫탂쿫램뢶훮쪵볹ꎬ쓇쎴룃ퟩ횯뷧쏦짏쇷뗄탅쾢햳탔붫믡듳듳퓶볓ꆣ헢튲쮵쏷ꎬ쳡룟ퟩ횯뗄톧쾰컄뮯ꎬ붨솢톧쾰탍ퟩ횯ꎬ뇣폚뷧쏦쮫랽횮볤릵춨폫쇋뷢ꎬ튲뇣폚퓶볓뷧쏦뗄뫍킳돌뛈폫쳡룟퓚웤훐쇷뗄탅쾢뗄훊솿ꆣ쇭췢폐킩톧헟듓ퟩ횯톧쾰뷇뛈돶랢ꎬ죏캪뒴탂맽돌쫇튻룶횪쪶닺짺폫럖쿭뗄맽돌ꎨArgyris & Schonꎬ1996ꎻNonaka & Takeuchiꎬ1995ꎩꎬ돖탸뗄뿧횰쓜횪쪶붻뮻붫퓶뷸횰쓜볤뫏ퟷꎬ퓶볓쿠뮥쇋뷢ꎬ뒴붨늻춬횰쓜뗄릲춬폯퇔ꆣ톧쾰탍ퟩ횯뛔뷧쏦벯돉뛈뗄릱쿗퓚캢죭릫쮾뗄쪵볹훐뗃떽쇋뫜뫃뗄쳥쿖ꎬ캢죭릫쮾쓚늿듦퓚ퟅ튻훖톧쾰믺훆ꎬ닉좡엠통뷌폽뗄랽쪽ꎬ쳡룟죋풱뗄헻쳥쯘훊ꎬ캪붨솢횰쓜횮볤뗄릲춬폯퇔ꎬ듙뷸룷횰쓜횮볤뗄솪쾵ꎬ쪵쿖풴릲쿭쳡릩튻룶뾪럅뛸첹돏뗄뮷뺳ꆣ 짧믡떼쿲ꎨsocial orientationꎩ 짧믡떼쿲ꎨsocial orientationꎩ벴쳡릩룸ퟩ횯돉풱튻킩짧믡믮뚯틔듙뷸룷횰쓜쿠뮥횮볤뗄럇헽쪽릵춨폫붻쇷ꎨDoughertyꎬ1987ꎩꆣ룃짧믡믮뚯냼삨뿧횰쓜뗄뻛닍ꆢ퓋뚯뻣샖늿ꆢ폩샖믮뚯ꆢ뻛믡뗈훺폚탅쾢쇷틔벰탅쾢쪹폃뗄럇헽쪽짧믡췸싧ꆣ늻춬횰쓜횮볤뗄컄뮯닮틬캪웤쿠뮥볤뗄릵춨킭ퟷ짨훃쇋헏낭ꎬ뛸럇헽쪽짧믡췸싧뗄붨솢맄샸쇋횰쓜볤뾪럅뗄붻쇷ꎬ쳡릩탂닺욷뾪랢췅뛓쓚늿틔벰뾪랢췅뛓횮췢뗄룷횰쓜볤뗄튻룶솪싧뗄믺믡ꆣ쯤좻럇헽쪽췸싧쯹뻟놸뗄쫇짧믡쫴탔ꎬ떫웤죔쓜캪튻킩릤ퟷ쿠맘컊쳢뗄쳖싛듮붨쿠펦뗄릵춨욽첨ꎬ늻짙퓚탂닺욷뾪랢훐폶떽뗄컊쳢튲붫믡퓚헢킩럇헽쪽췸싧훐뗃떽닻쏷폫뷢뻶ꆣ룷횰쓜돉풱횮볤뗄럇헽쪽뷓뒥췹췹폐훺폚닺짺뷢뻶쳘뚨컊쳢쯹뇘탫뗄튵횪쪶ꎬ틠믲쫇폐훺폚뇧쏷쮭펵폐룃훖횪쪶틔뇣폚쟫뷌ꎬ죧듋튻살ꎬ룷횰쓜돉풱췹췹쓜뷓뒥떽웤쯻쇬폲뗄잰퇘뗄횪쪶폫샭싛ꆣ듋췢ꎬMaltz뫍Kohliꎨ1996ꎩ뮹퓚웤훸ퟷ훐횸돶횰쓜볤뗄럇헽쪽뛔뮰폐틦폚복죵쿠뮥횮볤뗄컳믡ꆣ짧믡믮뚯뗄럇헽쪽탔쪹뗃룷횰쓜뗄쇬떼헟쓜릻퓶뷸쿠뮥횮볤뛔뛔랽룶탔폫욫뫃뗄쇋뷢ꎬ닺짺믲볓만쯻쏇뗄폑틪ꆣퟮ뫳ꎬSouder et alꎨ.1993ꎩ뮹쳡벰맄샸럇헽쪽짧믡쾵춳뗄붨솢ꎬ폐훺폚웳튵쓚늿퇜짺돶솪뫏뒴탂ꎨintegration innovationꎩ컄뮯ꆣ룃컄뮯뻟놸뷏룟뗄럧쿕쓍쫜탔ꆢ뾪럅뗄붻쇷믺훆폫럖좨뗄훆뛈ꆣ 탅쾢릵춨벼쫵ꎨICTꎩ 탅쾢릵춨벼쫵ꎨICTꎩ뛔뷧쏦벯돉뛈틔벰탂닺욷뾪랢벨킧뗄ퟷ폃헽죕틦춹쿔ꆣ탅쾢릵춨벼쫵랺횸훮죧E-mailꆢ틲쳘췸ꆢ뿭듸뗈폃폚뿧횰쓜릵춨뗄탂탍벼쫵ꆣ쯦ퟅICT뗄죕틦뷸늽ꎬ웤헽돉캪뿧횰쓜벯돉뗄훘튪쫖뛎횮튻ꎨGriffin & Hauserꎬ1996ꎩꆣE-mailꆢ뗧쫓믡틩ꆢintranet뗄쪹폃ꎬ룸폨죋쏇룼뛠뗄쿠뮥뷓뒥뗄믺믡ꎬ28
튲쪹뗃탅쾢믲횪쪶뗄랢뻲ꆢ뒦샭폫뒫뗝뇤뗃룼캪폐킧ꎨSarbaugh-Thomson & Feldmanꎬ1998ꎩꆣ뷼웚뗄퇐뺿뇭쏷ꎬ탂탍ICT쓜릻룄뇤쓇킩풭놾늻릵춨믲헟벫짙릵춨뗄죋풱뗄쿖ힴꎬ듙쪹웤룼캪욵랱뗄붻쇷ꎨSproull & Kieslerꎬ1991ꎩꆣ퓚탂닺욷뾪랢뗄맽돌훐ꎬퟷ캪ꆰ펲볾ꆱ벼쫵뗄ICT쪹뗃웳튵쓚늿뗄탅쾢룼캪폐킧뗘쇷ꆣ듋췢ꎬMcDnonough ꋳ뫍Kahnꎨ1996ꎩ랢쿖뻟폐룟벨킧뗄뒴탂췅뛓훐ꎬ춨뎣뻟놸룟훊솿뗄펲볾춨탅벼쫵ꆣ컒쏇랢쿖ꎬICT쓜릻룸폨퇐랢폫펪쿺뗄릵춨킭ퟷ틔룼췪짆뗄욽첨ꎬ늢ퟮ훕쳡룟웳튵뗄탂닺욷뾪랢벨킧ꆣ ICT늻뷶뛔횰쓜뷧쏦뗄벯돉뛈닺짺헽쿲펰쿬ꎬ평폚쯼쫇웳튵탅쾢폫탂횪쪶닺짺뗄풴좪ꎬ쯼튲뛔탂닺욷뾪랢벨킧닺짺횱뷓뗄펰쿬ꆣ룹뻝Leenders뫍Wierngaꎨ2002ꎩ뛔훆튩웳튵뗄뗷닩랢쿖ꎬICT릤뻟냼삨듦뒢ퟅ듳솿탅쾢풴뗄쫽뻝뿢ꎬ룃쫽뻝뿢늻뛏뗘퓚쫽냙췲뗄뮯뫏컯훐쯑쯷뿉쓜뗄탂튩ꆣ듋췢ꎬICT벼쫵냯훺볒뫶싔뗘샭짏뗄뻠샫ꎬ쓜릻쯦쪱퓚쿟뷸죫죋샠믹틲쿮쒿ퟩ뷸탐퇐뺿ꆣ틲듋뿉틔쮵ꎬCIT릤뻟뻟폐쮫훘릦쓜ꎬ튻쫇냯훺횪쪶퓚퇐랢폫펪쿺횮볤폐킧뗘뒫뗝ꎬ뛾쫇듙돉쒳튻횰쓜쇬폲탂횪쪶뗄닺짺ꆣ룹뻝Nonakaꎨ2001ꎩ뗄퇐뺿ꎬICT폐훺폚웳튵뛔풴폚뿍뮧틔벰릤ퟷ믯냩뗄볪쒬횪쪶뷸탐짧믡뮯폫췢뮯ꆣWilliams뫍Cothrelꎨ2000ꎩ죏캪ꎬ탭뛠닺튵훐뗄맜샭헟뚼쟣쿲폚폃ICT릹훾쓚늿뗄퓚쿟짧쟸ꎨ샽죧BBSꎩꎬ쪹웤돉캪횰쓜쓚늿믲헟횰쓜횮볤붻쇷뗄욽첨ꆣ ퟩ횯뷡릹틲쯘 놾퇐뺿훐ꎬퟩ횯뷡릹틲쯘훷튪냼삨쯄룶횸뇪ꎺ쒿뇪뗄튻훂탔ꆢ좨퓰뗄쏷컺탔ꆢ솪뫏벨킧움볛쳥쾵ꆢ짏닣뗄횧돖ꆣ 쒿뇪뗄튻훂탔ꎨIntegrated Goalsꎩ 맅뗤ퟩ횯샭싛뛔ퟩ횯훐쒿뇪뗄훘튪탔퓧폐싛쫶ꎨSimonꎬ1964ꎩꎬ웤훐냼삨쇋쒿뇪뗄폃춾ꎨQuinnꎬ1980ꎩꎬ쒿뇪뗄뛠퇹탔ꎨRaiaꎬ1974ꎩ틔벰쒿뇪뗄럖뗈벶훆뛈ꎨGalbraith & Nathansonꎬ1978ꎩ뗈쿠맘랽쏦뗄훸ퟷꆣ 퓚샭싛짏ꎬퟩ횯훐뗄늻춬횰쓜쇬폲쯹펵폐뗄쒿뇪뚼쫇쿠뮥늹돤뗄ꎬ틲캪헢킩쒿뇪뚼쫇평ퟩ횯뗄헻쳥쒿뇪쯹럖뷢뛸돉ꆣ퓚쪵볊뗄퓋ퟷ맽돌훐ꎬퟩ횯헻쳥쒿뇪퓚놻뮮럖돉횰쓜럖쒿뇪횮뫳ꎬ헢킩쒿뇪횮볤뎣뎣믡쿠뮥돥춻ꆣ퓚탂닺욷뾪랢맽돌훐ꎬ퇐랢횰쓜뗄쒿뇪훷튪뚨캻폚뎤웚뗄벼쫵뷸늽ꎬ뛸펪쿺횰쓜뗄쒿뇪훷튪뚨캻폚뛌웚뗄쫐뎡샻죳ꎬ죧듋튻살ꎬ쮫랽퓚쿮쒿뗄톡퓱틔벰쿮쒿쪵볊퓋탐훐뇘좻듦퓚돥춻ꆣ떱쒳룶횰쓜듯돉놾짭쒿뇪뗄쪱뫲ꎬ췹췹탨튪웤쯻횰쓜췗킭짵훁컾짼ퟔ벺뗄쒿뇪ꆣNewmanꎨ1988ꎩ튲횸돶쿠뮥맘솪뗄횰쓜횮볤뗄쒿뇪뇘탫튻훂ꎬ헢퇹닅늻믡웆뮵29
웳튵퓋ퟷ뗄뷡맻ꆣ 붨솢춳튻뗄쒿뇪쫇믱뗃퇐랢ꆪ펪쿺뷧쏦벯돉뛈뗄쫖뛎횮튻ꆣ쯹캽쒿뇪뗄튻훂탔ꎬ뻍쫇퓚웳튵쓚붨솢웰룟폚횰쓜닣쏦뗄춳튻뗄쒿뇪ꎨsuperordinate goalꎩꎨFisherꎬMaltz & Jaworskiꎬ1997ꎩꆣ퓚놾컄훐ꎬ룟벶뇰뗄춳튻쒿뇪놻뚨틥캪ꎬ쒳샠탨튪쯹폐횰쓜늿쏅춶죫죋솦ꆢ컯솦닎폫뗄훘튪쒿뇪ꎬ룃쒿뇪뗄듯돉튻냣탨튪튻룶틔짏횰쓜늿쏅뗄얬솦ꎨSherifꎬ1962ꎩꆣSherif퓚춨맽튻쾵쇐뗄쪵퇩퇐뺿뫳랢쿖ꎬ떱뮷뺳훐돤돢ퟅ돥춻뗄쪱뫲ꎬ튻룶룟벶뇰뗄쒿뇪뗄틽죫붫복짙돥춻뗄돌뛈ꎬ늢퓶볓횰쓜볤뗄킭ퟷꆣSherif샭싛뗄뺫쯨뻍퓚폚쯻죏쪶떽ꎬ뮥쿠뺺헹뗄룶쳥쒿뇪붫믡떼훂횰쓜돥춻ꎬ뛸춳튻뗄룟벶뇰뗄쒿뇪뗄틽죫좴믡룄짆헢훖쟩뿶ꎬ퓶볓뿧횰쓜킭ퟷ뫍ퟩ횯뗄헻쳥닺돶ꆣ돽듋틔췢ꎬ뮹폐쿠떱뛠뗄폐맘ퟩ횯탐캪뗄퇐뺿뚼횤쏷쇋춳튻쒿뇪뛔ퟩ횯벨킧뗄헽쏦펰쿬ꎨMaltz & Kohliꎬ1996ꎻO’Leary-KellyꎬMartocchio & Frinkꎬ1994ꎩꆣ평폚춳튻뗄쒿뇪뗄듦퓚ꎬ쓇쎴횰쓜룶쳥탨튪틀삵웤쯻횰쓜뗄냯훺살췪돉죎컱ꎬ헢컞틉폐훺폚듙뷸횰쓜볤뗄뮥뚯폫킭ퟷꆣ떱ퟩ횯돉풱돊뷏룟뗄쿠뮥틀삵탔쪱ꎬ쒿뇪뗄튻훂탔뻍쿔뗃폈웤훘튪ꎬ틲캪쎿룶돉풱뚼붫ퟮ훕펰쿬떽웤쯻돉풱뗄죎컱벨킧ꎨOlsenꎬ1978ꎩꆣ 퓚튻킩탂닺욷뾪랢뗄컄쿗훐ꎬ릲춬뗄쒿뇪놻횤쏷폫탂닺욷돉릦쿠솪쾵ꎨGinn & Rubensteinꎬ1986ꎩꎬ틲캪퓚릲춬뗄쒿뇪쿂ꎬ웳튵뗄룷횰쓜붫솪뷡돉헻쳥ꎬ헢붫듳듳쳡룟탂닺욷뾪랢뗄킧싊ꆣ폐맘췅뛓뗄퇐뺿럇뎣잿뗷횻폐펵폐튻훂쒿뇪ꎬ닅쓜좷놣췅뛓솪뷡돉튻룶헻쳥ꎬ뛸럇튻엌폐ퟅ룷ퟔ쒿뗄뗄즢즳ꎨKatzenbach & Smithꎬ1993ꎩꆣ 좨퓰뗄쏷컺탔ꎨRole Clarityꎩ 21쯹캽좨퓰뗄쏷컺탔ꎬ쫇횸웳튵퓚컄놾헾닟ꆢ탂닺욷뾪랢돌탲틔벰룚캻쏨쫶훐ꎬ쫇럱쟥컺뗘쏨쫶쇋룷횰쓜뗄좨솦폫횰퓰ꎨGuptaꎬRaj. & Wilemonꎬ1985ꎩꆣRuekert뫍Walkerꎨ1987ꎩ붫헽쪽뮯맽돌ꎨformalized proceduresꎩ폃폚탎죝탂닺욷뾪랢훐룷횰쓜쯹펦뻟놸뗄좨퓰쏷컺탔ꎬ헽쪽뮯맽돌쫇횸퓚탂닺욷뾪랢맽돌훐ꎬ쳘뚨횰쓜늿쏅뚼놻쏷좷뢳폨쇋ퟔ벺뗄릤ퟷ폫퓰죎ꆣ좨퓰뗄쏷컺닻쏷쇋퇐랢폫펪쿺횰쓜룷ퟔ쯹펦뢺뗄퓰죎ꎬ폫듋춬쪱튲춻돶쇋쯼쏇횮볤뗄쿠뮥틀듦탔ꆣ퓚튻룶좨퓰룟뛈쏷컺뗄ퟩ횯쓚ꎬ룷횰쓜룼틗힢틢떽웤쯻횰쓜쯹돖폐뗄폐폃탅쾢ꎬ튲룼틗릲춬 21 GuptaꎬA.ꎬRajꎬS. P. & WilemonꎬD.ꎬ“R&D and marketing dialogue in high-tech firms”ꎬIndustrial Marketing ManagementꎬVol14.ꎬPP289-300.ꎬ1985 30
닎폫떽뾪랢맽돌훐좥ꎨAyers et al.ꎬ1997ꎩꆣ떱퇐랢폫펪쿺죋풱쏷좷쇋뷢쇋뛔랽퓚탂닺욷뾪랢훐쯹떣죎뗄뷇즫횮뫳ꎬ쯻쏇뿉틔죏쪶떽쮫랽헹뇧뗄맘볼풭틲ꎬ늢훆뚨돶쿠펦듫쪩살맦뇜돥춻ꆣ춨맽볓짮뛔뛔랽뗄릤ퟷ탔훊폫릤ퟷ쇷돌뗄횪쿾돌뛈ꎬ퇐랢폫펪쿺뛔폚뛔랽퓚뾪랢맽돌훐뗄쯹쳡돶뗄튪쟳튲쓜룸폨쫊떱춨죚ꆣퟮ맘볼뗄쫇ꎬ탂닺욷뾪랢맽돌훐좨퓰쏷컺뮹쓜죃퇐랢폫펪쿺틢쪶떽횰쓜볤쯹듦퓚뗄틀삵맘쾵ꎬ폐샻폚퓶뷸쮫랽뗄췅뷡ꆣ좨퓰뗄쏷컺탔폐훺폚쳡룟횰쓜뷧쏦뗄벯돉뛈ꎬ헢튻맛뗣뗃떽쇋늻짙톧헟뗄횧돖ꎨBonnetꎬ1986ꎻMoenaert & Souderꎬ1990ꎩꎬ쯻쏇퓚뛔튻킩쏀맺웳튵뷸탐뗷닩뫳랢쿖ꎬ쟥컺뗄좨솦폫퓰죎폐샻폚복짙퇐랢폫펪쿺죋풱볤뗄돥춻ꆣ평폚탂닺욷뾪랢쫇튻룶샻틦릲쿭폫럧쿕릲떣뗄짌튵맽돌ꎬ쯼탨튪뻟폐풼쫸솦뗄웵풼살쏷좷뷧쏦쮫랽뗄좨솦ꆢ퓰죎ꎬ뷧뚨쿠맘벼쫵탔폫쫐뎡탔뗄횸뇪ꎬ쏷컺룷뒴탂뮷뷚뗄쿎뷓쫂틋ꎬ퓚듋믹뒡짏닅쓜탎돉튻룶믹폚뷧쏦쮫랽뗄좨퓰릲춬쳥ꎬ틔좷놣쮫랽뗄뫏ퟷ뗄쮳샻뷸탐ꆣ 솪뫏벨킧움볛쳥쾵ꎨJoint Reward Systemsꎩ 솪뫏벨킧움볛쳥쾵ꎬ벴듓ퟩ횯헻쳥뗄캬뛈뛸럇떥룶횰쓜늿쏅뗄캬뛈살뫢솿닺돶ꎬ듙쪹룷횰쓜릲춬킧솦폚릫쮾쒿뇪ꎨBarclayꎬ1991ꎩꆣ퓚떱뷱뗄웳튵훐ꎬ퇐랢폫펪쿺죋풱뗄벨킧움볛춨뎣쫇믹폚떥룶횰쓜뗄뇭쿖ꎨCoombs et al.ꎬ1991ꎩꆣPageꎨ1993ꎩ퓚웤퇐뺿훐랢쿖ꎬ퓚189볒놻뗷닩웳튵훐ꎬ뷶폐%붫킽돪폫탂닺욷뾪랢뗄ퟜ쳥벨킧쿠솪쾵ꆣ튻랽쏦ꎬ펪쿺죋풱쯹믱뗄붱돪춨뎣쫇뻶뚨폚쫐뎡럝뛮뗄퓶볓폫럱ꎬ뛸뫶쫓쇋쓇킩듙쪹룃럝뛮퓶뎤뗄잱퓚틲쯘ꎨKeenanꎬ1989ꎩꆣ쇭튻랽쏦ꎬ퇐랢죋풱뗄붱돪춨뎣쫇뻶뚨폚벼쫵룄뷸ꎬ뇈죧샻뗄믱뗃ꆢ싛컄뗄랢뇭뗈뗈ꎬ떫쫇탂벼쫵뛔닺욷맋뿍볛횵뗄룄뷸ꆢ쫐뎡럝뛮뗄룄짆쯹ퟶ뗄릱쿗짐캴쓉죫퇐랢횰쓜뗄붱돪뾼뫋쳥쾵훐좥ꎨZettelmeyerꎬ1995ꎩꆣ떱잰뗄킽돪쳥쾵쪹뗃ퟩ횯훐룷횰쓜뗄퓰죎뚼룷ퟔ럖뮯ꎬ폐낭폚횰쓜볤폐킧뗄벯돉ꆣ퓧퓚1978쓪ꎬ뻍폐톧헟죏캪퓚웳튵쓚늿붨솢솪뫏킽돪쾵춳ꎬ쪹뗃퇐랢폫펪쿺뚼쓜퓚탂닺욷짌튵뮯돉릦횮뫳쿭쫜릫욽뗄놨돪ꎬ헢늻쪧캪튻룶폐킧뗄뿧횰쓜벯돉쫖뛎ꆣ뛸뫳ꎬ벨킧볒Coombs뫍Gomez-Mejiaꎨ1991ꎩ폫펪쿺톧헟HauserꎬSimester뫍Wenerfeltꎨ1994ꎩ뒫돐쇋잰죋뗄퇐뺿뷡싛ꎬ붨틩웳튵룄뇤벨킧움볛쳥쾵ꎬ붫룷횰쓜뗄붱돪폫웳튵탂닺욷뾪랢뗄ퟮ훕쫕틦쿠맒릳ꆣ튻킩톧헟퓚뛔쏀맺틔벰죕놾뗄룟벼쫵웳튵뗄맛달훐랢쿖ꎬ뻟폐솪뫏킽돪쾵춳뗄웳튵춨뎣뻟폐뷏룟퇐랢ꆪ펪쿺뷧쏦벯돉뛈ꎨGuptaꎬRaj & Wilemonꎬ1987ꎻSounder & Chakrabartiꎬ1978ꎩꆣ퓚헢킩웳튵훐ꎬ짏닣쇬떼쟣쿲폚ꆰ붨솢튻룶믹폚뿧횰쓜췅뛓벨킧뗄움볛폫붱샸쾵춳ꆱꎨTakeuchiꎬHirotaka & 31
Ikuiro Nonakaꎬ1986ꎩꆣWalton뫍Duttonꎨ1969ꎩ듓랴쏦횤쏷ꎬ쳈죴럇헽쪽폫헽쪽뗄벨킧움볛쾵춳뚼횻힢훘횰쓜놾짭뗄벨킧ꎬ뛸뫶싔폫웳튵헻쳥벨킧쿠맒릳ꎬ쓇쎴붫떼훂횰쓜볤틲샻틦뛸웰럗헹ꆣ뛸솪뫏뗄벨킧움볛쳥쾵뻍쓜릻룸폨룷횰쓜쿠뮥붻쇷뗄벤샸ꎬ틔듋복짙횰쓜볤뗄폯퇔헏낭ꎬ듋췢ꎬ평폚룷횰쓜뗄벨킧쿠맘솪ꎬ퇐랢폫펪쿺죋풱쓜릻릲춬럖쿭돉릦뗄죙폾ꎬ릲춬돐떣쪧냜뗄맽듭ꎬ듓뛸볓잿뛔탂닺욷뾪랢췅뛓헻쳥ꎨ냼삨퇐랢ꆢ펪쿺ꆢ훆퓬뗈벸랽ꎩ뗄훒돏탔ꆣ 짏닣뗄횧돖ꎨTop Management Supportꎩ 짏닣뗄횧돖ꎬ벴웳튵뗄룟닣쇬떼듙돉퇐랢폫펪쿺뿧횰쓜벯돉뗄웚췻폫쪵볊탐캪ꆣGupta et al.ꎨ1986ꎩꎬSong뫍Parryꎨ1997ꎩ뗈톧헟퓚뛔쏀맺웳튵뷸탐퇐뺿뫳랢쿖ꎬ웳튵룟닣쇬떼뗄횧돖쫇퇐랢폫펪쿺뗄벯돉돌뛈뗄훘튪뻶뚨틲쯘ꎬ뛔벯돉뻟폐뷏잿쇒풸췻뗄룟닣맜샭헟뛔웳튵퇐랢튻펪쿺뷧쏦뗄맜샭컊쳢뚼뷏캪훘쫓ꎬ짵훁폐ퟅ뇈뷏쟥컺뗄죏쪶ꎬ틲뛸믡잿쇒튪쟳퇐랢뫍펪쿺뗄횰쓜뺭샭뷸탐뿧횰쓜킭ퟷꎬퟔ짏뛸쿂뷸탐벯돉뗄톹솦평듋닺짺ꎬ헢컞틉폐샻폚볓뿬퇐랢튻펪쿺뷧쏦벯돉뗄뷸돌ꆣ쓇킩폐ퟅ잿쇒벯돉틢풸뗄룟닣쇬떼튲믡캪늻춬횰쓜쳡릩룼뛠ꆢ룼폐킧뗄릵춨믺믡ꎬ듙쪹쯼쏇쓜릻쿠뮥쇋뷢ꆢ폐킧킭ퟷꆣ룟닣뗄횧돖뮹폐훺폚웳튵펪퓬튻훖뒴탂웸럕ꆣ퓚웳튵훐ꎬ맍풱튻냣뚼쟣쿲폚뷸탐쓇킩쫜쇬떼훘쫓폫횧돖뗄믮뚯ꎬ틔웚믱뗃쿠펦뗄붱샸폫놨돪ꆣ틲듋ꎬ짏닣뛔횰쓜벯돉믮뚯뗄횧돖ퟔ좻맄샸쇋웳튵풱릤캪듯돉릲춬뗄쿮쒿쒿뇪뛸킭ퟷ얬솦ꆣ돽듋횮췢ꎬZirger뫍Maidiqueꎨ1990ꎩ뗄퇐뺿랢쿖ꎬ웳튵룟닣뗄횧돖뫍탂닺욷뾪랢벨킧횮볤듦퓚쿔훸뗄헽쿠맘맘쾵ꆣ헢뇭쏷탂닺욷뾪랢뗄돉릦탨튪믱뗃퓚ퟩ횯훐펵폐튻뚨뗄뻶닟좨뫍펰쿬솦뗄룟닣쇬떼헟뗄횧돖ꎬ쯻쏇뗄횧돖폐훺폚탂닺욷뾪랢릤ퟷ쯹탨풴뗄뫏샭엤훃ꎬ늢쟒믽벫맄샸듙돉ퟩ횯쓚룷횰쓜횮볤뗄킭ퟷ뫍붻쇷ꆣ 뮷뺳늻좷뚨탔뗄뗷훆ퟷ폃 뺭평짏쫶럖컶뿉횪ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧뷏캪훘튪ꎬ캪쇋볓잿웳튵킭ퟷ쓜솦뗄죡탔뮯ꎬ쳡룟웳튵뛔뮷뺳뚯첬탔뗄벰쪱랴펦ꎬ탭뛠톧헟퇐뺿뮷뺳뗄늻좷뚨탔뛔퇐랢ꆪ펪쿺킭ퟷ쓜솦벨킧맘쾵뗄뗷훆ퟷ폃ꆣ듳솿퇐뺿랢쿖ꎬ뮷뺳늻좷뚨탔뗄뗷훆ퟷ폃ꎬ틲맺볒ꆢ탐튵뛸틬ꎬ벴쪹퓚춬튻룶웳튵뗄늻춬쿮쒿ꎬ펰쿬튲늻튻퇹ꆣ뇈뷏늻춬맺볒ꆢ늻춬탐튵뗄뮷뺳늻좷뚨탔뛔퇐랢ꆪ펪쿺킭ퟷ쓜솦벨킧맘쾵뗄펰쿬ꎬ틑뺭돉쇋쒿잰뗄튻듳퇐뺿쟷쫆ꆣ Clarkꎨ1985ꎩꆢMillikenꎨ1987ꎩ뗈톧헟냑탂닺욷뾪랢뗄뮷뺳늻좷뚨탔럖캪벼쫵늻좷뚨탔ꆢ맋뿍늻좷뚨탔ꆢ뺺헹늻좷뚨탔뫍풴늻좷뚨탔쯄룶캬뛈ꆣ떫쫇ퟮ뷼32
뫜뛠톧헟죧Souder et al.ꎨ1998ꎩꆢBstieler & Grossꎨ2003ꎩꆢLu&Yangꎨ2004ꎩ뗈죏캪탂닺욷뾪랢뗄뮷뺳늻좷뚨탔훷튪폃쫐뎡늻좷뚨탔뫍벼쫵늻좷뚨탔솽룶캬뛈살닢솿ꆣ틲듋ꎬ놾컄튲훷튪퇐뺿벼쫵늻좷뚨탔뫍쫐뎡늻좷뚨탔뛔탂닺욷뾪랢벨킧뗄펰쿬ꆣ 맘폚벼쫵늻좷뚨탔뗄룅쓮뷧뚨ꎬ틔췹톧헟훷튪듓벼쫵뮷뺳뗄늻뿉풤닢탔ꎨMillikenꎬ1957ꎻGiffordꎬ1979ꎻSong & Montoyaꎬ2001ꎩꆢ벼쫵쿠맘탅쾢뗄좱랦ꎨSouder et al.ꎬ1995ꎩꆢ벼쫵탂뛈ꎨChen et al.ꎬ2005ꎻTatikonda & Montoyaꎬ2001ꎩ틔벰벼쫵킧맻뗄늻좷뚨탔헢쯄룶랽쏦살뷧뚨벼쫵늻좷뚨탔ꆣJurkovich et al.ꎨ1974ꎩ듓벼쫵뮷뺳늻뿉풤닢탔뗄뷇뛈붫벼쫵늻좷뚨탔뷧뚨캪죋쏇늻쓜췪좫쇋뷢믲ힼ좷풤닢폫탂닺욷뾪랢쿮쒿뻶닟폐맘뗄벼쫵뮷뺳뗄쒳킩랽쏦ꆣMoreꎨ2002ꎩ퓲듓벼쫵킧맻늻좷뚨탔뗄뷇뛈살뷧뚨ꎬ횸돶쯹캽뗄벼쫵늻좷뚨탔쫇횸쳡릩쒳튻벼쫵뗄웳튵뛔폚룃벼쫵쓜럱죧웚췻뗄쓇퇹폐킧쯹뇭쪾뗄뮳틉ꆣ 놾퇐뺿퓲듓벼쫵뮷뺳뗄늻뿉풤닢탔뫍벼쫵킧맻뗄늻좷뚨탔헢솽룶뷇뛈살뚨틥벼쫵늻좷뚨탔ꎬ벴퓚탂닺욷뾪랢쿮쒿훐ꎬ폫뻶닟폐맘뗄벼쫵뮷뺳뗄늻췪좫쇋뷢믲늻쓜ힼ좷풤닢벰뛔쯹쳡릩뗄벼쫵쓜럱죧웚췻쓇퇹폐킧뗄늻좷뚨ꆣ 맘폚쫐뎡늻좷뚨탔뗄룅쓮뷧뚨ꎬ틔췹뗄컄쿗퇐뺿훷튪뿉럖캪솽듳샠ꎺ1ꎩ듓맋뿍뗄뷇뛈ꎨMoreꎬ2002ꎻ뫺쏷ꎬ2002ꎩ붫웤뚨틥캪맋뿍탨쟳뗄늻좷뚨탔믲쒣뫽탔ꎬ죧Cormack뫍Vergantiꎨ2003ꎩ냑쫐뎡늻좷뚨탔뷧뚨캪췢늿뮷뺳맋뿍탨쟳뗄늻좷뚨탔ꎻ2ꎩ듓쫐뎡뗄뷇뛈ꎨTatikonda & Montoyaꎬ2001ꎻBstielerꎬ2005ꎩ붫웤뷧뚨캪쫐뎡랢햹뗄늻뿉풤닢탔ꎬ죧Hoskisson뫍Busenitzꎨ2001ꎩ횸돶쯹캽뗄쫐뎡늻좷뚨탔쫇횸좱짙뫍늻횪뗀폐맘쳘뚨쫐뎡캴살랢햹랽쿲뗄쿠맘탅쾢ꆣ 놾컄ퟛ뫏틔짏솽훖퇐뺿ꎬ붫쫐뎡늻좷뚨탔뷧뚨캪탂닺욷쓜릻싺ퟣ뗄뿍뮧탨튪샠탍뫍쓚죝뗄쒣뫽탔벰탂닺욷뺺헹뮷뺳뗄뚯첬탔ꆣ 틲듋ꎬ놾컄쳡돶죧쿂볙짨ꎺ쫐뎡늻좷뚨탔룟뗄쟩뿶쿂ꎬ벼쫵늻좷뚨탔룟뗄쟩뿶쿂ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦폫탂닺욷뾪랢벨킧횮볤뻟폐룼잿뗄헽쿲맘맘쾵ꎻ튲뻍쫇쮵ꎬ퓚쫐뎡늻좷뚨탔룟뗄쟩뿶쿂ꎬ벼쫵늻좷뚨탔룟뗄쟩뿶쿂ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧뗄헽쿲펰쿬믡룼듳ꎻ뛸퓚쿠랴뗄쟩뿶쿂ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧뗄헽쿲펰쿬믡룼킡ꆣ 릹붨쒣탍 믹폚짏쫶컄쿗ퟛ쫶ꆢ쫶움ꎬ틔벰뛔펰쿬틲쯘뗄쏨쫶ꆢ뷧뚨ꎬ늢뷡뫏놾컄뗄퇐뺿쒿뗄폫퇐뺿쓚죝ꎬ틔벰퓚뛔듳솿탂닺욷뾪랢뗄돉릦낸샽럖컶뗄믹뒡짏ꎬ놾컄첽33
쯷탔뗘쳡돶쇋죧춼쯹쪾뗄룅쓮쒣탍ꆣ놾컄훷튪첽쳖웳튵쿮쒿닣쏦퇐랢ꆪ펪쿺킭ퟷ쓜솦ꆢ뮷뺳늻좷뚨탔ꆢ탂닺욷뾪랢벨킧쯄샠틲쯘횮볤뗄맘쾵ꆣ뻟쳥럖컶죧쿂ꎺ뗚튻ꎬ퇐랢펪쿺킭ퟷ쓜솦뗄솽늿럖쓚죝뛔탂닺욷뾪랢벨킧뗄펰쿬ꎻ뗚뛾ꎬ퓚뮷뺳늻좷뚨뗄쟩뿶쿂ꎬ퇐랢펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧뗄펰쿬ꆣ 퇐랢ꆪ펪쿺킭ퟷ뮷뺳늻좷 쓜솦 뚨탔 탂닺욷뾪랢벨킧 탅쾢릵춨틲쯘 벼쫵늻좷뚨 닆컱횸뇪럇닆컱횸뇪쫐뎡늻좷뚨 ퟩ횯뷡릹틲쯘 춼 퇐랢ꆪ펪쿺킭ퟷ쓜솦폫탂닺욷뾪랢벨킧맘쾵뗄쒣탍 ꎨ쇏살풴ꎺퟷ헟맩쓉헻샭ꎩ 놾컄쿂쏦붫냑뮪캪3Com릫쮾ퟷ캪퇐뺿뛔쿳ꎬ뷡뫏웳튵뗄쪵볊뺭펪믮뚯ꎬ첽쳖퇐랢ꆪ펪쿺킭ퟷ쓜솦ꆢ뮷뺳늻좷뚨탔ꆢ탂닺욷뾪랢벨킧쯄샠틲쯘횮볤뗄맘쾵ꆣ 34
뗚쯄헂 뮪캪3Com릫쮾퇐랢ꆪ펪쿺킭ퟷ쓜솦폫탂닺욷뾪랢22벨킧맘쾵퇐뺿 뮪캪3Com릫쮾뗄놳뺰뷩짜 ퟷ캪좫쟲IP췸싧쫐뎡쇬떼뎧짌ꎬ뮪캪3Com릫쮾훂솦폚IP벼쫵뗄췸싧짨놸폫펦폃뗄퇐뺿ꆢ뾪랢ꆢ짺닺ꆢ쿺쫛벰럾컱ꎬ캪웳튵ꆢ릫릲쫂튵뫍볒춥폃뮧쳡릩좫쾵쇐IP췸싧닺욷뫍좫튵컱뷢뻶랽낸ꆣ 뮪캪3Com릫쮾돉솢폚2003쓪11퓂ꎬ퓋펪ퟜ늿짨퓚몼훝ꎬ퓚죕놾ꆢ쏀맺ꆢ쓏럇ꆢ몫맺ꆢ첩맺ꆢ뛭싞쮹뫍펡뛈돉솢쇋ퟓ릫쮾ꎬ퓚얷훞ꆢ삭쏀ꆢ훐뚫ꆢ퇇첫ꆢ럇훞뗈뗘쟸짨솢듺뇭뒦ꎬ퓚훐맺30룶쪡쫐짨솢쇋럖횧믺릹ꆣퟷ캪좫쟲캨튻펵폐슷평웷ꆢ틔첫췸붻뮻믺ꆢWLANꆢ낲좫ꆢVoIPꆢ쫓욵ꆢSOHO닺욷벰죭볾맜샭쾵춳뗈퓚쓚뗄뛠닣듎ꆢ좫쾵쇐믹폚IP췸싧닺욷뗄좫튵컱뷢뻶랽낸쳡릩짌ꎬ뮪캪3Com뗄닺욷맣랺펦폃폚뫋탄맇룉췸ꆢ돇폲췸ꆢ풰쟸췸ꆢ웳튵췸ꆢ볒춥ꎨSOHOꎩ뗈ꆣ 뮪캪3Com좫쏦췆탐틔뿍뮧탨쟳캪뫋탄뗄훊솿컄뮯ꎬ돖탸퓚닺욷퇐랢ꆢ릩펦솴ꆢ럾컱ꆢ췸싧톯ꆢ엠통뗈랽쏦뾪햹쇷돌뇤룯폫맜샭폅뮯ꎬ횼퓚캪뿍뮧뒴퓬룼듳뗄췸싧ퟛ뫏볛횵ꆣ퓚퇐랢랽쏦ꎬ뮪캪3Com릫쮾쎿쓪붫쿺쫛뛮뗄15%틔짏폃폚퇐랢춶죫ꎬ퓚훐맺뗄놱뺩ꆢ몼훝ꆢ짮?틔벰펡뛈뗄냠볓싞뛻럖뇰짨폐퇐랢믺릹ꎬ퓚놱뺩뫍몼훝짨폐닺욷본뚨닢쫔훐탄ꎬ좫쏦쪵쪩CMM뫍벯돉닺욷뾪랢쇷돌ꎨIPDꎩ맜샭ꆣ뮪캪3Com릫쮾펵폐컈붡뻹뫢뗄횧독쳥쾵ꎬ냼삨뿬뷝ꎨAgilityꎩꆢ쇩믮ꎨAdaptabilityꎩꆢ킭ퟷꎨAlignmentꎩ뗄3A벶릩펦솴쳥쾵ꎻ맦랶ꆢ춳튻ꆢ틗믱뗃뗄럾컱욽첨ꎻ뚨훆뮯뗄죏횤엠통쳥쾵뫍췪짆뗄쟾뗀쳥쾵ꎬ좫쏦놣횤캪뿍뮧쳡릩룟욷훊뗄닺욷폫럾컱ꆣ 뮪캪3Com릫쮾뗄탂닺욷뾪랢 뮪캪3Com릫쮾풭폐뗄탂닺욷뾪랢쒣쪽 쪵쪩탂닺욷뾪랢쒣쪽룄룯횮잰ꎬ뮪캪3Com퓚닺욷퇐랢랽쏦뗄ퟮ훷튪뗄컊쳢 22 놾낸샽퇐뺿뗄훷튪쇏살풴폚뮪캪3Com릫쮾풱릤릫뾪랢뇭뗄컄헂ꎬ놾낸샽뗄닎뾼컄쿗냼삨ꎺ [1] 뒨뫩뾣ꎬꆰ뮪캪3Comꎺ탂훊솿ꆮ풢퇔ꆯꆱꎬ훐맺볆쯣믺폃뮧ꎬ2005쓪7퓂25죕뗚28웚ꆣ [2] 샮맶ꎬꆰ듲뾪뫳돸랿ꆪ뮪캪3Com릫쮾좫쏦훊솿맜샭뷢컶놨룦ꆱꎬ훐맺볆쯣믺놨ꎬ2005쓪10퓂10죕뗚75웚ꆣ [3] ꆰ맺볊뮯늻횻쫇뗘폲뗄삩돤ꆪ뷢뛁뮪캪3Com훊솿컄뮯붨짨ꆱꎬ쎿훜뗧쓔놨ꆣ [4] 뮪캪3Com췸햾ꎺhttpꎺ//ꆣ 35
뻍쫇룅쓮폫볆뮮뷗뛎뫏늢떽쇋튻웰ꎬ뺭뎣쫇퓚컞죎뫎튵컱볆뮮뗄쟩뿶쿂ꎬ횻퓚룟닣횸쪾쿂뻍횱뷓뾪쪼쇋탂닺욷뾪랢ꆣ뻍쯣폐퇐랢볆뮮ꎬ쿠펦뗄움짳튲췹췹쫇벼쫵탍뛸럇튵컱탍뗄ꎬ듳볒뻵뗃쿈뷸뻍짏십ꎬ좱랦뛔쫐뎡뗄ힼ좷맀볆ꆣ헢훖컞볆뮮뗄닺욷퇐랢횱뷓퓬돉쇋솽샠뫳맻ꎺ쫗쿈쫇닺욷폫벼쫵뗄뾪랢훘뫏ꎬퟮ뫳떼훂쪵폃닺욷컞램죧웚췆쿲쫐뎡ꎻ웤듎쫇평폚움짳뫍뻶닟뷶뷶쫇돶폚훷맛에뛏ꎬ쎻폐럻뫏쫐뎡탨쟳뗄뇪ힼꎬ뷡맻퓬돉닺욷튻룄퓙룄ꎬ컞램튻늽떽캻ꆣ돵웚뗄뮪캪3Com뻍퓸뺭랢짺맽헢퇹뗄낸샽ꎺ튻룶뗧탅닺욷폃2룶퓂쪱볤퇐랢ꎬ뷡맻살믘탞룄좴폃쇋1쓪ꆣ헢킩컊쳢죴늻뗃틔뷢뻶ꎬ퓚닺욷뫍벼쫵뗄랽쿲톡퓱짏뻍뻟폐쎤쒿탔ꎬ뻍쯣틲믺풵쟉뫏뛸톡퓱뛔쇋랽쿲ꎬ췹췹튲믡틲캪좱랦볆뮮탔뫍쾵춳탔뛸듭쪧솼믺ꆣퟷ캪뮪캪3Com뒴탂쳥쾵뗄룹놾풴춷ꎬ탂닺욷뾪랢쳥쾵뗄맦랶뮯ꆢ뿆톧뮯쫇뇘늻뿉짙뗄뮷뷚ꆣ 뮪캪3Com릫쮾뗄탂닺욷뾪랢쒣쪽ꆪIPDꎨ벯돉닺욷뾪랢ꎩ 뛔뮪캪3Com쿖폐뗄탂닺욷뾪랢쳥쾵뛸퇔ꎬퟮ뫋탄뗄뚫컷쒪맽폚IPDꎨ벯돉뮯닺욷뾪랢ꎩꆣIPDꎨIntegrated Product Developmentꎩ뗄쮼쿫살풴폚쏀맺PRTM릫쮾돶냦뗄PACEꎨProduct And Cycle-time Excellenceꎬ닺욷벰짺쏼훜웚폅뮯램ꎩ튻쫩ꎬ뺭IBM뗄쪵볹ꎬIPD틑훰늽랢햹돉캪튻쳗쿈뷸뗄닺욷뾪랢뗄쒣쪽ꆢ샭쓮폫랽램ꆣIPDꎨ벯돉닺욷뾪랢ꎩ잿뗷뗄쫇틔쫐뎡뫍뿍뮧탨쟳ퟷ캪닺욷뾪랢뗄쟽뚯솦ꎬ퓚닺욷짨볆훐뻍릹붨닺욷훊솿ꆢ돉놾ꆢ뿉훆퓬탔뫍뿉럾컱탔뗈랽쏦뗄폅쫆ꆣ폈웤훘튪뗄쫇ꎬ쯼붫닺욷뾪랢ퟷ캪튻쿮춶살맜샭ꆣ퓚닺욷뾪랢뗄쎿튻룶훘튪뷗뛎ꎬ뚼쫇듓짌튵뗄뷇뛈뛸늻횻쫇듓벼쫵뗄뷇뛈뷸탐움맀ꎬ틔좷놣닺욷춶믘놨뗄쪵쿖믲뺡뿉쓜복짙춶쪧냜쯹퓬돉뗄쯰쪧ꆣIPD뗄뫋탄뻍쫇쇷돌훘ퟩ폫닺욷훘ퟩꎬ뛸헢튲헽쫇웤쓜솿쯹퓚ꎺ 쫗쿈ꎬ쇷돌훘ퟩ쓜릻듲웆늿쏅뇚생ꎬퟶ떽컞러솬뷓ꎬ퓚벺폐뗄쇷돌짏돖탸폅뮯ꎬ쪹뿍뮧탨쟳춨뎩뗘퓚쇷돌훐뗃떽맘힢폫싺ퟣꆣ퓚맽좥ꎬ웳튵뗄닺욷뾪랢췪좫쫇퇐랢횰쓜뗄쫂쟩ꎬ벼쫵랽쿲평맘볼죋컯살톡퓱ꆣ쿖퓚뗄벯돉닺욷뾪랢잡잡쿠랴ꎬ튻룶닺욷뗄뾪랢뇤돉쇋잣뎶헻룶닺욷쿟짵훁헻룶릫쮾짏짏쿂쿂룷룶뫋탄횰쓜뗄벯쳥믮뚯ꆣ듓닆뺭솢쿮떽퇐랢맜샭ꎬ듓훆퓬뗄킧싊떽쫐뎡쿺쫛볆뮮ꎬ룷룶횰쓜늿쏅뚼튪폐돉풱닎폫떽맦뮮ꆢ벼쫵볬쫓뫍쪵쪩뗄맽돌샯ꎬ믹놾짏튪퓚닺욷뾪랢횮잰ퟶ돶쿠맘솪뗄맦뮮ꎬ늢쟒퓚닺욷뾪랢뗄맽돌훐쿠뮥킭뗷ꎬ틔놣횤헢룶닺욷듓쪼훁훕뚼쫇벼쫵쇬쿈ꆢ돉놾뫏샭늢쟒럻뫏쫐뎡탨쟳ꎬ헢뻍쫇퇐랢뗄쇷돌훘ퟩꆣ 웤듎ꎬ뻍뻟쳥뗄닺욷뾪랢뛸퇔ꎬꆰ늢탐뒦샭ꆱ뗄쮼쿫쫇맡뒩IPD뗄폖튻룶쳘36
뗣ꎬ룃쮼쿫뻍쫇냑늻춬닣듎뗄벼쫵믲헟닺욷늿볾닰뾪ꎬ내헕쿈듳뫳킡뗄쮳탲ꎬ퓚늻춬뗄쪱볤평늻춬뗄죋풱뷸탐ꆰ틬늽뾪랢ꆱꆣ헢퇹튻랽쏦뿉틔듭뾪풴춶죫뗄쪱볤ꎬ룼훘튪뗄쫇ꎬ쎿튻닣듓짏튻닣벳좡뗄벼쫵뚼틑돉탍ꆣ평폚헢훖쇷돌쪵볊짏뫜뫃뗘쪹폃쇋늢탐릤돌뗄쮼쿫ꎬ쯼뇈풭살맺쓚웳튵춨폃뗄뒮탐퇐랢쇷돌킧싊튪룟뫜뛠ꆣ 뮪캪3Com릫쮾탂닺욷뾪랢쒣쪽쿂퇐랢ꆪ펪쿺뷧쏦럖컶 IPDꎨ벯돉뮯닺욷뾪랢ꎩ룸뮪캪3Com듸살뗄펦룃늻뷶뷶쫇퇐랢뗄뿆톧뮯ꎬ퓚PID떱훐ꎬ뿉틔쏷쿔뗘룐뻵떽ꎬ죴쿫죃쯼헦헽뗘쪵쪩ꎬ헻룶웳튵듓뷡릹떽컄뮯뚼튪쯦횮뷸탐쿠떱듳뗄뇤뚯ꆣ쳘뇰쫇웳튵룷횰쓜볤뗄퇏쏜킭ퟷ뮥뚯ꎬ붫캪PID뗄쪵쪩ꎬ캪뿬쯙ꆢ폅훊뗘쪵쿖뿍뮧탨쟳쳡릩쇋폐솦뗄놣헏ꆣ퓚헢샯ꎬ컒쏇붫쳘뇰맘힢IPD쒣쪽쿂ꎬ뮪캪3Com릫쮾뗄퇐랢ꆪ펪쿺뷧쏦ꆣ 탅쾢췆뚯틲쯘 탅쾢릲쿭풭퓲 뮪캪3com릫쮾뇼돐쇋뮪캪릫쮾ꆰ튻쟐틔뿍뮧탨쟳캪뫋탄ꆱ뗄맛쓮ꎬ붫맋뿍탨쟳ퟷ캪탂닺욷뾪랢뗄쟽뚯솦ꆣ웤뒴탂욽첨평쫐뎡맜샭ꎨMMꎩꆢ벯돉닺욷뾪랢ꎨIPDꎩꆢ뿍뮧맘쾵맜샭ꎨCRMꎩꆢ벯돉릩펦솴ꎨISCꎩ틔벰뿍뮧럾컱ꎨCSꎩ뗈벸룶쇷돌쒣뿩ퟩ돉ꎬ뛸쎿룶쒣뿩뗄퓋폫폅뮯뚼뷴뷴캧죆튻룶뫋탄ꆪ뿍뮧탨쟳ꆣ헢뻍탨튪웳튵쓚룷횰쓜횮볤ꎨ쳘뇰쫇퇐랢폫펪쿺횮볤ꎩ탅쾢쟾뗀뗄뎩춨ꎬ틔좷놣풴폚맋뿍뗄탨쟳탅쾢쓜ힼ좷쫤죫퇐랢뛋ꎬ늢ퟮ훕믣죫IPDꎨ벯돉닺욷뾪랢ꎩ쇷돌ꆣ뛔듋ꎬ뮪캪3Com릫쮾짨솢쇋뷏캪돉쫬뗄탅쾢릲쿭훆뛈쳥쾵ꎺ뛔폚펪쿺횰쓜뛸퇔ꎬ뮪캪3Com릫쮾쿂뗄룷펪쿺냬쫂뒦ꎬ컞싛쫇쫛잰뗄쫐뎡늿쏅뮹쫇쫛뫳뗄벼쫵럾컱늿쏅ꎬ뚼맄샸풱릤늻뛏붫풴ퟔ잰쿟뗄폃뮧탨쟳틔벰쿠맘벼쫵붨틩랴삡룸벼쫵늿쏅ꎬ틔ힼ좷횸떼퇐랢뗄랽쿲ꆣ퓚쓪쒩ꎬퟜ늿붫뛔웤짏놨뗄벼쫵붨틩뗄쫽솿틔벰훊솿룸폨움럖ꎬퟮ훕놻닉쓉뗄폐틦붨틩붫볆죫룃냬쫂뒦놾쓪뗄벨킧움볛ꆣ헢뻍벫듳돌뛈짏맄샸쇋횰쓜볤탅쾢뗄ퟔ평붻뮻ꎬ벤샸쇋퇐랢폫펪쿺횰쓜횮볤뗄뮥뚯쪽폫웴랢쪽톧쾰ꎬ좷놣쇋웳튵쓜릻퇐랢돶싺ퟣ톸쯙뇤뮯뗄맋뿍탨쟳뗄탂닺욷ꆣ 톧쾰탍ퟩ횯 뮪캪3Com릫쮾쓚늿듦퓚ퟅ얨뫱뗄톧쾰럕캧ꎬ퓚웤훐컞싛쫇퇐랢죋풱뮹쫇펪쿺죋풱뚼믡뷓쫜튻쾵쇐쾵춳뗄쿠맘엠통ꎬ웤훐냼삨ꎺ탂풱릤죫횰엠통ꎨ훷튪헫뛔웳튵컄뮯벰쫽뻝춨탅룅쓮탔횪쪶뗄엠통ꎩꎬ늿쏅죫횰튵엠통ꎨ헫뛔쫽춨튵횪쪶뷸탐뗄엠통ꎩꎬ틔벰늿쏅ꆢ쿮쒿ퟩ뚨웚ퟩ횯뗄쳢엠통ꆣ탂풱릤퓚췪돉늿쏅죫37
횰튵엠통뫳ꎬ뷸죫쿮쒿ퟩꎬ늢퓚ퟩ쓚횸엉튻쏻뺭퇩럡뢻뗄풱릤ퟷ캪웤쮼쿫떼쪦ꎬ듓톧쾰ꆢ쮼쿫쓋훁짺믮짏룸폨횸떼뫍냯훺ꆣ듋췢ꎬ뛔폚틑돉캪맇룉뗄풱릤ꎬ릫쮾튲믡ퟩ횯쏅뗄룟벶엠통ꎬ쳡짽쯻쏇퓚쾵춳짨볆ꆢ죭볾릤돌ꆢ쿮쒿맜샭뗈랽쏦뗄쓜솦ꎬ엠퇸뒢놸룉늿죋닅ꆣ 뮪캪3Com뮹뒴붨쇋뻟폐ퟔ짭쳘즫뗄톧쾰믺훆살놣횤퇐랢폫펪쿺횮볤뗄붻쇷ꆣ쎿쓪ꎬ퇐랢횰쓜쓚늿뚼믡톡냎튻늿럖맇룉죋풱ꎬ헢킩맇룉죋풱퓚뷸탐쇋쏅뗄쫐뎡펪쿺뿎돌엠통횮뫳ꎬ붫싄탐쏦쿲쫐뎡뗄뷓뿚죋풱뗄횰퓰ꆣ룃뷓뿚죋풱퓚뮪캪3Com놻돆캪ꆰ쫐뎡벼쫵죋풱ꆱꎬ웤죎컱쫇룺ퟙ튻쳵닺욷쿟ꎬ폫룃닺욷쿟쯹퓚뗄쫐뎡죋풱틔벰뿍뮧릵춨ꎬ퓙붫풴ퟔ쫐뎡뗄벼쫵붨틩벰쪱랴삡룸퇐랢횰쓜ꆣ 짧믡떼쿲 퓚뮪캪3Com릫쮾훐듦퓚ퟅ튻쾵쇐뻣샖늿컄뮯ꎬ죧췸쟲뻣샖늿ꆢ?뻣샖늿ꆢ폎펾뻣샖늿ꆢ쟅없뻣샖늿뗈뗈ꎬ쎿룶뻣샖늿뚼쫇평릫쮾쓚늿살ퟔ늻춬횰쓜늿쏅뗄탋좤쿠춶뗄돉풱릹돉ꆣ헢킩뻣샖늿뚨웚뻙탐쿠맘뗄믮뚯믲헟뇈주ꎬ헢컞틉쳡릩룸냼삨퇐랢폫펪쿺퓚쓚뗄룷횰쓜죋풱튻룶솪싧뗄믺믡ꎬ볓짮뛔쮫랽룶탔벰욫뫃뗄쇋뷢ꆣ늻짙릫쮾쓚늿뗄풱릤춨맽헢훖탎쪽돉캪쇋뫃폑ꎬ헢튲샻폚뷱뫳릤ퟷ짏쮳뎩뗄릵춨폫뷴쏜뗄킭ퟷꆣ 탅쾢릵춨벼쫵 퓚릤ퟷ훐ꎬ뮪캪3Com뗄풱릤뚼틑쾰맟쪹폃emailꆢNotesꆢ릫룦없ꆢ뗧뮰ꆢ뗧뮰믡틩ꆢ뗧쫓믡틩뗈쿈뷸뗄탅쾢릵춨벼쫵뷸탐폐킧뗄붻쇷ꆣ횵뗃튻쳡뗄쫇ꎬ퓚릫쮾쓚늿헽맣랺쪹폃뗄Lotus Notes탅쾢릵춨죭볾ꎬ룃죭볾뗄컄떵쫽뻝뿢쫇튻훖잿붡뗄뛔쿳듦뒢쫖뛎ꎬ뮪캪3Com뗄풱릤뿉춨맽쯼럃컊ꆢ룺ퟙꆢ듦뒢늢ퟩ횯랱뛠뗄탅쾢ꎬ뮹뿉춨맽룷훖룷퇹뗄폊볾쾵춳붻뮻폊볾ꎬ룼캪훘튪뗄쫇ꎬ릫쮾풱릤뿉틔춨맽룃죭볾ꎬ붨솢튻킩뒴붨쿻쾢늢뒫뗝쿻쾢뗄펦폃ꎬ헢퇹쯻쏇뇣뿉틔퓚ퟩ횯쓚룷횰쓜볤붨솢릤ퟷ쇷뫍탅쾢쇷ꆣ뿉틔쮵ꎬ폐쇋Lotus Notesꎬ뮪캪3Com릫쮾쓚늿룷닣쏦짏쿻쾢뚼뿉틔뗃떽벰쪱뇣뷝뗄랢늼뫍믱좡ꆣ ퟩ횯벤샸틲쯘 쒿뇪뗄튻훂탔 퓚뮪캪3Com뗄탂닺욷뾪랢훐ꎬ쪼훕볡돖틔맋뿍탨쟳캪뫋탄뗄샭쓮ꎬ쎿쿮탂닺욷뾪랢뗄ퟮ훕쒿뇪ꎬ뚼쫇캪쇋싺ퟣ맋뿍뗄탨쟳ꎬ펮뗃맋뿍뗄뿏뚨ꆣ샽죧릫쮾탂닺욷ꆪꆪퟔ쫊펦췸싧@net뗄뾪랢ꎬ뻍쫇뮪캪3Com쓚늿뗄퇐랢폫펪쿺횰쓜퓚돤럖뾼싇뿍뮧뛔췸싧뗄떯탔돉뎤탔폫튵컱쫊펦탔뫳ꎬ뫏ퟷ퇐랢돶살뗄뻟폐룟ퟛ뫏췸38
싧볛횵뷢뻶랽낸ꆣ룃닺욷듓쫐뎡믺믡뗄좷죏ꆢ쒿뇪폃뮧뗄럖컶ꆢ퓙떽퇐랢볆뮮뗄좷죏ꎬ뚼쫇평퇐랢폫펪쿺릲춬췪돉뗄ꎬ늢믱뗃쮫랽뗄튻훂죏뿉ꎬ늢ퟮ훕뗃떽튻룶춳튻ꆢ쟥컺뛸쏷좷뗄쿮쒿쒿뇪ꆣ 좨퓰뗄쏷컺탔 뮪캪3Com쒿잰쯹ퟱ톭뗄탂닺욷뾪랢쒣쪽IPD뻍쫇튪붫퇐랢뗄쇷돌볡뻶뗘만뮯ꎬ퓚웤훐ꎬ룷횰쓜뗄퓋ퟷ쒿뇪ꆢ퓰죎뚼놻쿪쾸뗘볇슼퓚쇋릫쮾헾닟ꆢ탂닺욷뾪랢돌탲폫룚캻쏨쫶짏ꆣ릫쮾뗄쎿룶횰쓜늿쏅뚼놻뢳폨쇋ퟔ벺뗄릤ퟷ폫퓰죎ꎬ헢튲춻돶쇋쎿룶횰쓜늿쏅뗄쿠뮥틀듦탔ꎬ샽죧쫛뫳럾컱늿쏅퓚폶떽벼쫵짏컞램뷢뻶뗄쓑쳢쪱ꎬ뫜뿬쓜릻듓릫쮾뗄룚캻쏨쫶짏닩헒떽쿠펦뗄뢺퓰늿쏅폫뢺퓰죋ꎬ쟫쟳뛔랽폨틔횧풮ꆣ쟥컺뗄좨퓰뮮럖ꎬ볓짮쇋룷횰쓜늿쏅뛔웤쯻횰쓜릤ퟷ탔훊폫릤ퟷ쇷돌뗄횪쿾돌뛈ꎬ쪹뗃쯼쏇횮볤뗄붻쇷폫릵춨룼캪욵랱폫쮳뎩ꆣ 벨킧움볛쳥쾵 뮪캪뗄닺욷쿟뿉럖캪붻뮻믺ꆢ슷평웷ꆢ폯틴쾵쇐ꆢSOHOꆢ낲좫쾵쇐ꆢ듦뒢쾵쇐벸룶욷샠ꎬ쎿룶욷샠뚼평튻룶탂닺욷뾪랢췅뛓쏅뢺퓰ꆣ룃췅뛓쪵훊쫇튻룶뿧횰쓜췅뛓ꎬ웤ퟩ돉죋풱냼삨쇋퇐랢ꆢ펪쿺ꆢ짺닺뗈죴룉횰쓜죋풱ꆣ떱쒳쿮탂닺욷뾪랢믱뗃돉릦쪱ꎬ붱샸럖엤붫믹폚탂닺욷뾪랢췅뛓헻쳥뗄뇭쿖ꎬ쎿룶돉풱뚼붫내웤뛔탂닺욷뾪랢뗄릱쿗뛈놻룸폨릫욽릫헽뗄붱샸ꆣ헢퇹튻살ꎬ룷횰쓜뗄붱돪뻍폫탂닺욷뾪랢뗄ퟮ훕벨킧쿠맒릳ꎬ퇐랢죋풱ꆢ펪쿺죋풱ꆢ짺닺죋풱퓚웤훐쓜릻죙죨폫릲ꎬ헢컞틉볓잿쇋헢벸랽뛔탂닺욷뾪랢췅뛓헻쳥뗄훒돏뛈ꆣ 짏벶뗄횧돖 퓚뮪캪3Com뗄쪵볊퓋ퟷ훐ꎬ릫쮾룟닣튻퓙잿뗷틔맋뿍탨쟳캪뫋탄뗄샭쓮ꎬ쯻쏇짮횪ꎬ튪퇐랢돶싺ퟣ맋뿍탨쟳뗄닺욷ꎬ뻍탨튪쏦쿲쫐뎡잰뛋뗄펪쿺횰쓜폫쏦쿲벼쫵뗄퇐랢횰쓜쓜릻킭뗷퓋ퟷꆣ틲듋ꎬ릫쮾룟닣듳솦횧돖헢솽룶횰쓜늿쏅뗄뫏ퟷ폫붻쇷ꎬ틔좷놣릫쮾퓚솼뫃뗄맬뗀짏퓋탐ꆣ 퇐랢ꆪ펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧뗄펰쿬 퓚뛔뮪캪3Com릫쮾뗄퇐랢ꆪ펪쿺킭ퟷ쓜솦뷸탐ퟜ뷡럖컶횮뫳ꎬ컒쏇살뾴튻쿂퇐랢ꆪ펪쿺킭ퟷ쓜솦솽랽쏦틲쯘ꎬ벴탅쾢췆뚯틲쯘뫍ퟩ횯벤샸틲쯘뛔탂닺욷뾪랢벨킧뗄펰쿬ꆣ헢샯탨튪횸돶뗄쫇ꎬ헢솽랽쏦뗄틲쯘늢늻쫇캨튻뗘펰쿬쯹톡좡뗄탂닺욷뾪랢벨킧뗄쒳튻룶횸뇪ꎬ퓚쿖쪵뗄릫쮾뺭펪믮뚯훐헢킩뻟쳥틲쯘뿉틔놻벯돉뗘뾴ퟷ쫇튻훖릫쮾쯹뻟폐뗄쓜솦ꎬퟛ뫏뗘펰쿬웳튵뗄탂닺욷뾪랢벨킧ꆣ뻟쳥럖컶죧쿂ꎺ 39
닆컱횸뇪 닺욷뾪랢돉놾뗄붵뗍 뻍탂닺욷뾪랢돉놾뛸퇔ꎬ뮪캪3Com릫쮾춨맽볓잿퇐랢폫펪쿺횮볤킭ퟷꎬ횰쓜볤뗄틀삵탔뫍뫏ퟷ맛쓮죕틦퓶잿ꎬ헢컞틉붵뗍쇋탂닺욷뾪랢훐뗄쫔듭돉놾ꎬ퓶듳쇋탂닺욷뾪랢ퟩ횯뗄죡탔ꆣ뻝춳볆ꎬ폫탐튵쓚춬샠웳튵쿠뇈ꎬ뮪캪3Com퇐랢풴뗄샋럑튪짙튻냫ꎬ헢뻍틢캶ퟅ퓚춬뗈춶죫쿂ꎬ뮪캪3Com뗄퇐랢솦솿튪잿듳튻놶ꎬ평듋쯹듸살뗄탂닺욷뾪랢럑폃뗄쿷복쪹웳튵뻟놸쇋잿듳뗄뺺헹솦ꆣ 탂닺욷뗄샻죳 뻍탂닺욷뾪랢뗄샻죳뛸퇔ꎬ2004쓪뮪캪3Com닆컱쫽뻝쿔쪾룃릫쮾뺻뿷쯰캪1450췲쏀풪ꆣ헢뿉쓜폫웳튵뒦폚돵뒴뷗뛎폐맘ꎬ폐맘쇏쿔쪾ꎬ뮪캪3Com뗄춶쿖뷰쫇틚쏀풪ꎬ평폚춶랽닆컱뒦샭뗄랽쪽ꎬ퓚뒴쪼뗚튻쓪돶쿖뿷쯰쫇헽뎣뗄ꆣ뮻룶뷇뛈ꎬ듓탂닺욷쿺쫛퓶뎤짏살뾴ꎬ뮪캪3Com쿔쪾돶쇋솼뫃뗄펯샻잰뺰ꎺ퓚2004쓪ꎬ뮪캪3Com뗄쫽뻝춨톶튵컱벰뮪캪쫽뻝춨탅닺욷쿟ꎨ듋튵컱쪵훊평뮪캪3Com닙ퟷꎩ2004쓪쿺쫛춻웆53틚풪ꎬ춬뇈퓶뎤뷼100%ꆣ뻟튵쓚죋쪿맀볆ꎬ뮪캪3Com뷱뫳쎿쓪뗄쿺쫛뛮붫놣돖100%뗄퓶뎤쯙뛈ꎬ풤볆떽2006쓪ꎬ쿺쫛뛮붫듯떽200틚죋쏱뇒ꆣ 럇닆컱횸뇪 닺욷뾪랢훜웚뗄쯵뛌 퓚뮪캪3Com릫쮾쓚ꎬ쎿3룶퓂캪튻룶훜웚뚼믡폐탂닺욷쏦쫀ꎬ솦쟳ퟶ떽쳡릩ퟮ췪헻ꆢퟮ쫊뫏폃뮧뗄뷢뻶랽낸ꆣ뮪캪3Com릫쮾뗄탂닺욷뾪랢쇷돌ꎬ쎿룶뷗뛎뚼폐쏷좷뗄뷗뛎훊솿쒿뇪뫍돶ꆢ죫뿚ힼ퓲ꎬ횻폐놾뷗뛎뗄훊솿쒿뇪싺ퟣ튪쟳ꎬ닅쓜뷸죫쿂뷗뛎ꆣ퓚좫쇷돌뾪랢떱훐ꎬ뚼폐퇐랢ꆢ펪쿺ꆢ짺닺뗈횰쓜ퟩ돉뗄쿮쒿ퟩꎨ벴뿧횰쓜췅뛓ꎩ닎폫웤훐ꎬ춨맽쿠뮥붻쇷폫킭ퟷꎬ릲춬뛔쇷돌뷸탐틽떼폫맽돌볠뿘ꆣ쪵쪩IPD쒣쪽쿂뗄퇐랢ꆪ펪쿺뷧쏦맜샭횮뫳ꎬ3Com뗄닺욷쿮쒿뾪랢훜웚쯵뛌떽풭살뗄1/4ꆪ1/2ꎬ뻸듳뛠쫽떥냥쫗듎짨볆뻍쓜릻횧돖뗷쫔뫍쪵퇩ꎬ뛾듎춶냥돉릦싊쳡룟30%ꎬ떥냥략탞싊쿂붵30%ꆣ 뿍뮧싺틢뛈뗄쳡룟 탅쾢벼쫵뗄량쯙랢햹ꆢIT닺욷뗄췆돂돶탂틔벰쫐뎡뺺헹뗄죕쟷벤쇒ꎬ헽췆뚯ퟅ웳튵뒴탂햽싔평ꆰ틔닺욷캪훐탄ꆱ쿲ꆰ틔폃뮧캪훐탄ꆱ뇤ꆣ폫듋쿠쫊펦ꎬ쳡룟폃뮧싺틢뛈틑돉캪웳튵믱좡뺺헹폅쫆뗄ퟮ훘튪뗄쫖뛎ꆣ뮪캪3Com쪼훕뇼돖ꆰ틔폃뮧탨쟳캪떼쿲ꆱ뗄샭쓮ꎬ쪼훕볡돖붫펪쿺횰쓜폫퇐랢횰쓜솪뷡퓚튻웰ꎬ냑맋뿍40
뗄짹틴죚죫탂닺욷뾪랢뗄헻룶맽돌횮훐ꎬ캪맋뿍쳡릩튻쇷뗄닺욷폫럾컱ꆣퟷ캪튵뷧쇬쿈뗄췸싧닺욷폫뷢뻶랽낸쳡릩짌ꎬ욾뷨컈뚨럾컱뇭쿖폫ힿ풽뗄닺욷욷훊ꎬ뮪캪3Com릫쮾믱뗃쇋맣듳폃뮧뗄쟠ꎬ듓뛸퓚2004쓪훐맺TI폃뮧쓪믡짏좡뗃쇋ퟩ캯믡뗄쫗뿏ꎬ쳘뇰쫚폨ꆰ2004쓪훐맺IT폃뮧싺틢닺욷뗷닩ꆪꆪ럇랲돉뻍붱ꆱꎻ퓚ퟩ캯믡쯹짨ꆰ탐튵TI펦폃뷢뻶랽낸폃뮧싺틢붱ꆱ훐ꎬ욾뷨2004쓪캪쳬뷲쫐떳헾믺맘붨솢뗄춳튻ꆢ낲좫ꆢ룟킧뗄뗧ퟓ헾컱욽첨ꎬ뮪캪3Com뗄뷢뻶랽낸믱뗃ꆰ쓪뛈뗧ퟓ헾컱폃뮧싺틢붱ꆱꎻ믹폚뛔뷰죚탐튵폯틴튵컱뫍낲좫뷢뻶탨쟳뗄짮뿌샭뷢ꎬꆰ캪폯틴닥짏IP횮틭ꆪꆪ뷰죚탐튵뷢뻶랽낸ꆱ튲퓚뷰죚쇬폲움톡훐헛맰ꆣ 춨맽짏쫶럖컶컒쏇뿉틔뾴떽ꎬ평폚뮪캪3Com릫쮾닉폃탂뗄탂닺욷뾪랢쒣쪽ꎬ듙쪹릫쮾쓚늿뗄탅쾢릵춨쮳뎩ꎬퟩ횯벤샸룄짆ꎬ듳듳퓶잿웤퇐랢ꆪ펪쿺킭ퟷ쓜솦ꆣ틲듋ꎬ탂닺욷뾪랢퓚닆컱뫍럇닆컱솽랽쏦뚼뇭쿖돶쇋솼뫃뗄벨킧ꆣ뻟쳥살쮵ꎬ탂닺욷뾪랢돉놾듳럹붵뗍ꆢ샻죳컈뚨퓶뎤ꆢ닺욷뾪랢훜웚쯵뛌뫍닺욷뗄맋뿍싺틢뛈쳡짽ꆣ 뮷뺳늻좷뚨탔뗄뗷훆틲쯘 퓚퇐뺿맽돌훐컒쏇랢쿖ꎬ튻킩뮷뺳틲쯘뗄늻좷뚨탔뛔쯹릹붨뗄쒣탍폐튻뚨뗄펰쿬ꎬ벴쯹캽뗄뗷훆ퟷ폃ꆣ헢훖ퟷ폃뻟쳥쳥쿖퓚떱뮷뺳늻좷뚨탔풽듳쪱ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧뗄펰쿬뻍풽쏷쿔ꎬ랴횮ꎬ풽늻쏷쿔ꆣ뻟쳥럖컶죧쿂ꎺ 벼쫵늻좷뚨탔 벼쫵뇤룯뗄뚯첬탔 퓚뮪캪3Com릫쮾쯹뒦뗄쫽ퟖ춨탅쇬폲ꎬ웤짦벰뗄벼쫵쫇뛠랽쏦뗄ꆣ뫋탄뗄펲볾벼쫵쯦ퟅ킾욬벼쫵뗄퇝뷸뛸뿬쯙쳡짽ꆣASIC뫍NP벼쫵뗄랢햹ꎬ좡듺쇋풭폐뗄떥뒿CPU랢뗄벼쫵ꎬ쪹듳맦쒣쳡짽췸싧짨놸쓜솦돉캪쿖쪵ꆣ떫폫웤쯻IT쇬폲쿠뇈ꎬ쫽ퟖ춨탅쇬폲뗄벼쫵듳맦쒣뇤룯쯙뛈쿠뛔뮺싽ꎬ풼캪3ꆪ5쓪룼탂튻듎ꆣ좻뛸횵뗃힢틢뗄쫇ꎬ룃벼쫵쇬폲킡맦쒣벼쫵룼탂좴뫜욵랱ꎬ풼2ꆪ3퓂뇣폐튻듎벼쫵짽벶ꎬ튻냣뇤뚯럹뛈뷏캢킡ꎬ듳뛠쫇믹폚풭폐뿲볜뗄쳡짽ꆣ 쫐뎡늻좷뚨탔 맋뿍탨쟳뗄뚯첬탔 뮪캪3Com릫쮾뗄맋뿍훷튪캪쓇킩탨튪IP췸싧닺욷뗄웳튵ꆢ쫂튵뫍볒춥폃뮧ꆣ폫웤쯻IT닺욷뗄폃뮧쿠뇈ꎬ뮪캪3Com릫쮾쯹쏦뛔뗄맋뿍탨쟳뻟폐튻뚨뗄컈뚨탔ꎬ뛔릫쮾뻟폐뷏룟뗄훒돏뛈ꆣ떫쫇ꎬ헢킩맋뿍뛔폚탂릦쓜뗄탨쟳좴쫇럇뎣41
뗄쏴룐ꎬ샽죧떱잰쯻쏇뛔IPTV뗄맘힢죕붥퓶뎤ꎬ헢튲듙쪹뮪캪3Com릫쮾솢벴춶짭폚룃쿮탂닺욷뗄퇐랢ꆣ 뺺헹뗄잿뛈 뮪캪3Com떱잰쯹쏦뛔뺺헹헟훷튪폐룛췥맺볊ꆢ쮼뿆ꆢ훐탋ꆢ낢뛸뾨쳘ꆢ놱뗧췸싧릫쮾뗈벸볒듳탍뗄IT웳튵ꎬ헢킩웳튵뻹뻟놸뷏췪헻뗄닺욷쿟ꎬ쟒평폚웤닺욷뚨캻샠쯆ꆢ쒿뇪뿍뮧샗춬ꎬ뮪캪3Com쯹쏦쇙뗄쫐뎡뺺헹뿉캽쿠떱뗄퇏뿡ꆣ떱잰ꎬ튵쓚뗄뺺헹쫖뛎훷튪럖캪솽훖ꎺ쫗쿈ꎬ볛룱뺺헹ꆣ춨맽뗍볛살엜십좦뗘ꎬ췘햹쫐뎡뿕볤ꎻ웤듎ꎬ닺욷뺺헹ꆣ떱튵쓚쒳볒웳튵췆돶탂닺욷믲헟탂럾컱뫳ꎬ늻돶뛠뻃ꎬ웤쯻폫횮뺺헹뗄웳튵튲쓜뷴쯦웤뫳쳡릩쿠춬믲헟쿠쯆뗄닺욷폫럾컱ꆣ튻캻튵뷧럖컶죋쪿죏캪ꎬ춬잰벸쓪뮥솪췸엝쒭쫂볾쿠뇈ꎬ쫽뻝춨탅쫐뎡헽훰붥늽죫쇋튻룶샭탔랢햹뫍뎣첬뺺헹쪱웚ꎬ퓚뺭맽냗죈뮯뗄뺺헹뫳ꎬ믡쇴쿂튻늿럖폐벼쫵뒴탂쓜솦ꎬ뛔쫐뎡쏴룐ꎬ돉놾뿘훆뗃떱뗄웳튵ꆣ 춨맽짏쫶럖컶뿉횪ꎬ벼쫵늻좷뚨탔쯦ퟅ짺닺맦쒣뗄룄뇤돊뚯첬뇤뮯ꎬ맋뿍탨쟳쏴룐ꎬ춬샠웳튵뺺헹벤쇒ꎬ헢킩뚼쮵쏷뮪캪3Com릫쮾쏦쇙ퟅ뇈뷏잿뗄뮷뺳늻좷뚨탔ꆣ좻뛸ꎬ퓚헢퇹뗄쫐뎡뮷뺳쿂ꎬ뮪캪3Com릫쮾돊쿖돶쇋솼뫃뗄탂닺욷뾪랢벨킧ꎬ헢헽쮵쏷뮷뺳늻좷뚨탔퓚뮪캪3Com릫쮾헢룶낸샽훐뇭쿖돶쇋헽쿲뗄뗷훆ퟷ폃ꆣ 낸샽킡뷡 놾낸샽뾼달쇋뮪캪3Com릫쮾IPDꎨ벯돉닺욷뾪랢ꎩ쒣쪽쿂뗄퇐랢ꆪ펪쿺킭ퟷ쓜솦ꆣ춨맽틔짏럖컶뿉횪ꎬ룃릫쮾춨맽듮붨쮳뎩뗄탅쾢붻쇷욽첨ꆢ짨훃뫏샭뗄ퟩ횯뷡릹틔벰쳡짽웳튵뛔벼쫵ꆢ쫐뎡뗄쏴룐뛈살좷놣퇐랢폫펪쿺횮볤뗄붻쇷폫킭ퟷ뗄폐킧탔ꎬ늢듯떽쇋붵뗍탂닺욷뾪랢돉놾ꆢ퓶볓탂닺욷뾪랢샻죳ꆢ쯵뛌웳튵탂닺욷뾪랢훜웚ꆢ쳡룟폃뮧싺틢뛈뗄킧맻ꆣ헢튲쫇듓쪵볹훐폖튻듎퇩횤쇋놾퇐뺿볙짨볬퇩뗄뷡맻ꎺ폑뫃ꆢ룟킧뗄퇐랢ꆪ펪쿺뷧쏦쫇웳튵쳡룟탂닺욷뾪랢벨킧뗄잰쳡쳵볾뫍룹놾놣횤ꆣ 42
뗚컥헂 퇐뺿뷡싛폫햹췻 퇐뺿뷡싛 퓚웳튵뗄탂닺욷뾪랢맽돌훐ꎬ캪쇋펦뛔톸쯙뇤룯뗄벼쫵폫쫐뎡탨쟳ꎬ폫듋춬쪱좡뗃ퟮ듳뗄닺욷뢽볓횵ꎬ퇐랢폫펪쿺횮볤뗄뿧횰쓜킭ퟷ뇘늻뿉짙ꎬ헢튲쫇웳튵짺듦뗄뇘평횮슷ꆣ쫐뎡횪쪶쓜솦ퟷ캪쫇ퟩ횯뗄뫋탄뺺헹솦ꎬퟷ캪웳튵뗄ퟮ폐볛횵뗄튻쿮닺횮튻ꎬ컞틉퓚웳튵뗄탂닺욷뾪랢훐냧퇝ퟅ훘튪뗄뷇즫ꆣ폈웤쫇웤훐뗄퇐랢ꆪ펪쿺킭ퟷ쓜솦룺쫇뛔탂닺욷뾪랢벨킧폐횱뷓뗄펰쿬ꆣ 놾퇐뺿퓚뛔맺쓚췢컄쿗뷸탐샭싛퇐뺿횮뫳ꎬ뷡뫏놾컄뗄퇐뺿컊쳢폫퇐뺿쒿뗄ꎬ틔벰퓚뛔맺쓚웳튵탂닺욷뾪랢쿮쒿돉릦낸샽럖컶뗄믹뒡짏ꎬ릹붨돶웳튵탂닺욷뾪랢훐퇐랢ꆪ펪쿺킭ퟷ쓜솦펰쿬틲쯘쒣탍ꆣ 쒣탍쯹뗃뷡싛죧쿂ꎺ ꎨ1ꎩ탅쾢릵춨틲쯘뛔웳튵뗄탂닺욷뾪랢벨킧튲듦퓚ퟅ횱뷓뗄쿔훸펰쿬ꆣ웳튵탂닺욷뾪랢쿮쒿웕뇩듦퓚ퟅ뢴퓓탔ꎬ헢떼훂쇋탅쾢뗄늻좷뚨탔뫍쒣뫽탔퓶볓ꎬ틲듋ퟷ캪탅쾢퓘쳥뗄퇐랢폫펪쿺늿쏅횰쓜퓚탅쾢뒦샭맽돌훐탅쾢붻뮥돌뛈뻍쿔뗃폈캪맘볼ꆣ웳튵펦룃듓맛쓮죫쫖ꎬ춨맽볓잿탅쾢릲쿭ힼ퓲ꆢ뗞퓬톧쾰탍ퟩ횯ꆢ잿뮯럇헽쪽췸싧ꆢ췪짆탅쾢릵춨벼쫵ꎬ듓뛸ퟮ듳쿞뛈뗘쳡룟탂닺욷뾪랢벨킧ꆣ ꎨ2ꎩퟩ횯뷡릹틲쯘뛔웳튵뗄탂닺욷뾪랢벨킧튲듦퓚ퟅ횱뷓뗄쿔훸펰쿬ꆣ헢뻍퇩횤쇋퓚웳튵뗄탂닺욷뾪랢맽돌훐ꎬퟩ횯뷡릹틲쯘(쒿뇪뗄튻훂탔ꆢ좨퓰뗄쏷컺탔ꆢ솪뫏벨킧움볛쳥쾵ꆢ짏닣뗄횧돖ꎩ쟷폚뫏샭뮯ꎬ늻뷶믡룄짆퇐랢폫펪쿺뗄맘쾵ꎬ듙뷸퇐랢폫펪쿺횮볤뗄킭ퟷ폫붻쇷ꎬ룼캪훘튪뗄쫇ꎬ쯼붫횱뷓쳡룟탂닺욷뾪랢뗄킧싊ꆣ ꎨ3ꎩ뮷뺳늻좷뚨탔뗄뗷훆틲쯘ꆣ퇐뺿횤쏷쇋쒣탍훐쳡돶뗄볙짨ꎺ쫐뎡늻좷뚨탔룟뗄쟩뿶쿂ꎬ벼쫵늻좷뚨탔룟뗄쟩뿶쿂ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦폫탂닺욷뾪랢벨킧횮볤뻟폐룼잿뗄헽쿲맘맘쾵ꆣ 퇐뺿햹췻 쫗쿈ꎬ쫜훆폚훷맛쓜솦뻖쿞뫍뿍맛풴풼쫸ꎬ놾퇐뺿늻뿉뇜쏢뗘듦퓚탭뛠늻ퟣ횮뒦ꎬ뮹듦퓚ퟅ훮뛠듽뷸튻늽짮죫퇐뺿뫍첽쳖ꎬ쾸뮯뫍췪짆횮뒦ꆣ퇐뺿뗄낸샽짏ꎬ놾퇐뺿쯹퇩횤뗄룅쓮쒣탍쫇믹폚IT웳튵뗄탂닺욷뾪랢뗄놳뺰횮쿂럖컶쯹뗃ꆣ틲듋ꎬ쒣탍뗄웕쫊탔짐캴뗃떽퇩횤ꎬ쫇럱쫊폃폚웤쯻샠탍뗄웳튵늻뗃뛸횪ꆣ닺튵쳘탔늻춬ꎬ뷧쏦펰쿬틲쯘뿉쓜늻춬ꎬ뷧쏦뛔벨킧뗄펰쿬튲뿉쓜듦퓚닮틬ꆣ틲듋ꎬ43
췘뿭퇐뺿뗄랶캧ꎬ뇈죧퇐뺿뛔쿳쿲뒫춳닺튵훐뗄웳튵ꎬ퇐뺿쯼쏇뗄퇐랢ꆪ펪쿺뷧쏦쫇럱펰쿬떽ퟮ훕뗄탂닺욷벨킧ꎬ뛸펰쿬뷧쏦뗄틲쯘폖냼삨쓄킩ꎬ붫돉캪뫳탸퇐뺿뗄훘뗣횮튻ꆣ 웤듎ꎬ평폚훚뛠웳튵쏦쇙ퟅ퇏뿡뗄뺺헹뫍뛠뇤뗄탨쟳ꎬ쯹틔놾컄퓚뮷뺳늻좷뚨탔뗄뗷훆ퟷ폃랽쏦횻뛔웤헽쿲뗄듙뷸ퟷ폃뷸탐쇋퇐뺿ꎬ늢쎻폐짦벰퓚뮷뺳늻좷뚨탔뇈뷏죵뗄쟩뿶쿂ꎬ뗷훆ퟷ폃뛔웳튵탂닺욷뾪랢뗄펰쿬ꆣ ퟮ뫳ꎬ놾컄짐뒦퓚첽쯷탔퇐뺿뷗뛎ꎬ뗃떽뗄뷡싛쾣췻캪뷱뫳뗄쪵횤퇐뺿쳡릩튻킩퇐뺿랽쿲ꆣ뻟쳥죧쿂ꎺ 볙짨튻ꎺ탅쾢릵춨틲쯘뛔웳튵뗄탂닺욷뾪랢벨킧듦퓚ퟅ헽쿲뗄횱뷓뗄쿔훸펰쿬ꎻ 볙짨뛾ꎺퟩ횯뷡릹틲쯘뛔웳튵뗄탂닺욷뾪랢벨킧듦퓚ퟅ헽쿲뗄횱뷓뗄쿔훸펰쿬ꎻ 볙짨죽ꎺ뮷뺳늻좷뚨탔잿쟩뿶쿂ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦폫탂닺욷뾪랢벨킧횮볤뻟폐룼잿뗄헽쿠맘맘쾵ꎻ뛸퓚쿠랴뗄쟩뿶쿂ꎬ퇐랢ꆪ펪쿺킭ퟷ쓜솦뛔탂닺욷뾪랢벨킧뗄헽쿲펰쿬믡룼킡ꆣ 44
훂킻 쫗쿈ꎬ뇊헟튪쿲ퟰ뺴뗄떼쪦태캰뢱뷌쫚훂틔짮짮뗄뺴틢뫍킻틢ꎡ태샏쪦훎톧퇏뷷ꎬ퇔뒫짭뷌ꎬ뒫쫚룸뇊헟늻뷶뷶쫇좫쏦쾵춳뗄펪쿺횪쪶쳥쾵ꎬ룼냼몬쇋캪죋쪦뇭ꆢ죏헦뢺퓰ꆢ뿭뫱듽죋뗄폅탣욷뗂ꆣ태샏쪦뎣뎣뷌떼뇊헟튪뛠쮼뾼ꆢ뛠ퟜ뷡ꎬ죃뇊헟쫜틦럋잳ꆣ 웤듎ꎬ뮹튪룐킻쫐뎡펪쿺쾵뗄룷캻샏쪦퓚솽쓪훐뛔뇊헟쫐뎡펪쿺쿠맘횪쪶뗄뒫쫚ꎬ뫍럖컶컊쳢ꆢ뷢뻶컊쳢뗄랽램ꆣ 퓙듎ꎬ퓚솽쓪뗄퇐뺿짺톧쾰짺퇄훐ꎬ룷캻춬톧뛔뇊헟뗄톧쾰짺믮뚼룸폨쇋뛠랽뗄냯훺ꎬ뇊헟퓚듋튲뇭쪾훔탄뗄룐킻ꆣ ퟮ뫳ꎬ퓚싛컄킴ퟷ훐ꎬ틽폃뫍닎뾼쇋뫜뛠잰죋뗄돉맻ꎬ뛔듋튲튻늢뇭쪾룐킻ꆣ 45
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룶죋볲샺 퓚뛁웚볤랢뇭뗄톧쫵싛컄폫퇐뺿돉맻 룶죋볲샺ꎺ 샮럅ꎬ쓐ꎬ1983쓪8퓂11죕짺ꆣ 2006쓪7퓂뇏튵폚놱뺩릤짌듳톧ꎬ믱맜샭톧톧쪿톧캻ꆣ 2006쓪9퓂뷸죫뛔췢뺭볃쎳틗듳톧릥뛁웳튵맜샭튵쮶쪿퇐뺿짺ꎬ쪦듓태캰뢱뷌쫚ꎬ퇐뺿랽쿲캪맺볊펪쿺맜샭ꆣ 틑랢뇭뗄톧쫵싛컄폫퇐뺿돉맻ꎺ 컞ꆣ 49
