맣훝듳톧톧놨(짧믡뿆톧냦)뗚1뻭ꆡ뗚4웚ꆡ쓪ꆡ4퓂(SOCIALSCIENCEEDITION)Apr.,2002싛웳튵뫋탄쓜솦뗄엠폽폫웳튵뿉돖탸랢햹믆킡뻼(맣훝듳톧뺭볃맜샭톧풺,맣뚫맣훝ꆡ510091)햪ꆡ튪:웳튵튪쿫믱뗃뿉돖탸랢햹,뇘탫뻟놸돖뻃뗄뺺헹폅쫆,뛸뫋탄쓜솦폖쫇돖뻃뗄뺺헹폅쫆뗄살풴뫍믹뒡,틲듋웳튵뫋탄쓜솦폫뿉돖탸랢햹쏜쟐쿠맘ꆣ놾컄뷩짜쇋뫋탄쓜솦뗄몬틥벰쳘뗣,틔벰뫋탄쓜솦폫웳튵뿉돖탸랢햹뗄맘쾵벰웤엠폽뛔닟ꆣ맘볼듊:뫋탄쓜솦;뺺헹폅쫆;뿉돖탸랢햹훐춼럖샠뫅:ꆡꆡꆡꆡ컄쿗뇪쪶싫:Aꆡꆡꆡꆡ컄헂뇠뫅:1671-394X(2002)04-0058-03튻ꆡ뫋탄쓜솦뗄몬틥벰쳘뗣뇘탫춨맽돖탸톧쾰살쳡룟ퟔ짭쯘훊,돖탸톧쾰쫇돖탸랢햹뗄쿈뻶쳵볾ꆣ2.웳튵뿉돖탸랢햹뗄춾뺶쫇1990쓪,쏀맺햽싔퇐뺿톧헟웕삭맾삭뗂(.돖탸뒴탂ꆣ돖탸뒴탂쫇ퟩ횯돉풱뫍헻룶ퟩ횯뗄훇Prahalad)뫍펢맺톧헟볓샯ꆤ맾싳뛻(GaryHamel)퓚믛퓚짺닺뺭펪믮뚯훐뗄뻟쳥퓋폃뫍쳥쿖,쯼쫇웳튵ꆶ맾런짌튵움싛ꆷ짏랢뇭쇋튻욪쳢캪ꆶ릫쮾뫋탄쓜믱뗃뎬뛮샻죳뗄횱뷓살풴ꆣ퓚떱뷱늻뛏볓쯙뗄뺺솦ꆷ뗄싛컄,쿖놻죏캪쫇웳튵뫋탄쓜솦샭싛뗄뺭뗤헹뷚ퟠ훐,웳튵튪쿫믱뗃뿉돖탸랢햹,뇘탫뻟놸튻횮ퟷꆣ룹뻝웕삭맾삭뗂뫍맾싳뛻뗄뚨틥,뫋탄쓜솦뚨뗄뺺헹폅쫆ꆣ듓웳튵뺺헹뷇뛈뾴,웳튵뺺헹폅쫆쫇ꆰퟩ횯훐뗄믽샛탔톧쪶,쳘뇰쫇맘폚죧뫎킭뗷늻뗄믱뗃살풴폚틔쿂죽룶닣듎:믹닣쫇뫋탄쓜솦뺺춬뗄짺닺벼쓜뫍폐믺뷡뫏벼쫵쇷엉뗄톧쪶ꆱꆣ웤튪헹,훐닣쫇뫋탄닺욷,췢닣쫇ퟮ훕닺욷뫍럾컱(?쏷뗣쫇:뫋탄쓜솦뗄퓘쳥쫇웳튵헻쳥뛸늻쫇웳튵뗄쒳뷜뗈,2000)ꆣ뛸뫋탄쓜솦쫇웳튵돖뻃뺺헹폅쫆뗄룶튵컱늿쏅ꆢ쒳룶탐튵쇬폲;뫋탄쓜솦쫇웳튵퓚맽살풴뫍믹뒡,쫇웳튵뛀쫷튻후뗄쓜솦ꆣ듓웳튵뗄캴좥뗄돉뎤샺돌훐믽샛뛸닺짺뗄,뛸늻쫇춨맽쫐뎡붻살돉뎤뷇뛈뾴,뫋탄쓜솦쫇뾪랢잱퓚닺튵뗄맘볼,틗뿉믱뗃뗄;웤맘볼퓚폚ꆰ킭뗷ꆱ뫍ꆰ폐믺뷡뫏ꆱ,뛸뛸쟒쓜릻퓚캴살뗄랢햹훐늻뛏퇜짺돶룷훖탂뗄닺늻쫇쒳훖뿉럖즢뗄벼쫵뫍벼쓜;웤듦퓚탎첬믹놾짏욷뫍럾컱ꆣ쏦뛔뢴퓓뛠뇤뗄쫐뎡뮷뺳뫍죕틦볓뻧쫇뷡릹탔뗄ꆢ틾탔뗄뛸럇튪쯘탔뗄ꆢ쿔탔뗄ꆣ평틔뗄웳튵볤뗄뺺헹,횻폐퓶잿뫋탄쓜솦닅쓜좷놣웳튵짏쳘뗣컒쏇뿉틔뾴돶뫋탄쓜솦쫇횸웳튵뎤웚믽샛뗄폀뻃뺭펪ꆣ쒿잰뺺헹폅쫆뗄믱뗃췹췹늻퓙살ퟔ뛸탎돉뗄튻훖뛀쳘쓜솦,쯼뿉틔쪵쿖룟폚뺺헹뛔쫖돉놾뫍훊솿,룼훘튪뗄쫇살ퟔ폚붨솢퓚웳튵펵폐뗄뗄볛횵,뻟폐뷸죫뛠훖쫐뎡뗄잱솦,쯼쫇쓑틔뢴훆폅쫆풴횮짏뗄뫋탄쓜솦ꆣ뛸웳튵늻뿉쓜펵폐쯹뫍쒣럂뗄,쫇뎤웚샻죳뗄풴좪ꆣ폐뗄폅쫆풴,헢뻍튪쟳춨맽뫏ퟷ쪹웳튵볤횪쪶탎뛾ꆡ뫋탄쓜솦폫웳튵뿉돖탸랢햹뗄맘쾵첬뗄풴뷸탐쮮욽쪽쮫쿲벰뛠쿲쇷뚯,틔뒴퓬탂볛횵ꆣ헢훖탂볛횵뗄뒴퓬쫇뺺헹폅쫆뗄ퟮ훘튪풴,웳튵뿉돖탸랢햹쫇횸퓚튻뛎뷏뎤쪱웚쓚,웳튵쯼뇈돉놾뗈떥뒿폅쫆뗄믱뗃룼폐틢틥ꆣ웳튵춨맽춨맽돖탸톧쾰뫍돖탸뒴탂믮뚯,퓚뺭볃킧틦랽쏦컈붨솢햽싔솪쏋믱뗃탂횪쪶,춬쪱붫웤폫ퟔ짭뗄뫋탄늽퓶뎤,퓚퓋탐뗄킧싊짏늻뛏쳡룟ꆣ웳튵튪쿫믱뗃쓜솦쿠죚뫏뛸듯떽햽싔뫏ퟷ뗄짽뮪ꆣ듋쪱,솪쏋뗄뿉돖탸랢햹뇘탫뻟놸틔쿂솽룶쳵볾:1.웳튵뿉돖탸틢춼듓붵뗍돉놾랢햹떽ퟩ횯톧쾰ꆣ틔ퟩ횯톧쾰캪랢햹뗄뺫짱믹뒡쫇돖탸톧쾰ꆣ웳튵뗄뿉돖탸랢햹놾훊뗄웳튵뫏ퟷ뚯믺늢늻쫇틔풴뮥늹캪훐탄,뛸쫕룥죕웚:2001-12-04ퟷ헟볲뷩:믆킡뻼(1971-),쓐,붭컷룓훝죋,맣훝듳톧뺭볃폫맜샭톧풺릤짌맜샭쾵뷌쪦,쮶쪿ꆣꆤ58ꆤ
쫇틔믱좡웳튵뫋탄쓜솦캪훷,듓뛸쪹웳튵ퟮ훕믱뗃틑짏짽캪ퟮ훘튪뗄짺닺튪쯘뫍풴ꆣ웳튵쫇럱뻟뎤웚뗄쫐뎡뺺헹폅쫆ꆣ폐룟쯘훊뗄죋닅뫍잿듳뗄벼쫵뾪랢폫펦뇤쓜솦,붫죽ꆡ죧뫎엠폽웳튵뫋탄쓜솦쫇웳튵쓜럱펵폐뺺헹폅쫆뗄맘볼ꆣ웳튵뗄쓜솦룹풴폚웳튵펵폐뗄횪쪶,웳튵ퟩ횯룹뻝ퟔ벺헆컕뗄횪평폚웳튵뺺헹폅쫆뗄믱뗃훷튪살풴폚죽룶믹쪶살햼폐ꆢ엤훃뫍쪹폃룷훖풴ꆣ평폚엤훃랽쪽뗄놾닣듎,폫듋쿠쫊펦,웳튵뫋탄쓜솦뗄엠폽튲뿉럖늻춬,믡닺짺늻춬뗄엤훃킧맻,쓇킩짆폚킭뗷뫍폐캪죽룶믹놾닣듎:믹닣쫇뾪랢폫믱좡릹돉뫋탄쓜솦믺뷡뫏룷훖풴뗄웳튵,뿉냑쯼뮯캪웳튵뗄뫋탄뗄뎤뫍벼쓜뷗뛎;훐닣쫇뫋탄닺욷쫐뎡뾪랢뷗쓜솦,틔뷏뗍뗄돉놾쳡릩뷏뫃뗄닺욷뫍럾컱,뒴퓬뛎;췢닣쫇쳡룟ퟮ훕닺욷폫럾컱쫐뎡뗄뺺헹쓜솦뷗뿍뮧볛횵,듓뛸돉캪쫐뎡쇬떼헟ꆣ쇭췢,웳튵뫋탄뛎ꆣ쿂쏦럖뇰듓틔짏죽룶믹놾닣듎첸튻첸뫋탄쓜쓜솦뗄탎돉튲틀삵폚웳튵뗄ퟔ컒톧쾰믺훆ꆣ뛸ퟩ솦뗄엠폽컊쳢ꆣ횯뗄톧쾰쓜솦좡뻶폚웳튵쓚늿쓜솦뗄잿죵틔벰탂(튻)믹닣뫋탄쓜솦뗄엠폽횪쪶ꆢ탂쓜솦폫쓚늿횪쪶뫍쓜솦뗄맘솪탔ꆣ탎돉뫋믹닣뫋탄쓜솦엠폽뗄훷튪쒿뗄쫇뾪랢폫믱좡탄쓜솦뗄쳘쫢톧쾰쓜솦ퟜ쫇틔잿듳뗄쓚늿쓜솦캪릹돉뫋탄쓜솦뗄뎤뫍벼쓜ꆣ뫋탄쓜솦쫇평튻쾵잰쳡뗄ꆣ퓚쿖쪵짺믮훐,웳튵뗄컼쫕쓜솦퓚컼쫕폫쇐뎤뫍벼쓜릲춬릹돉뗄,쯹틔,춨맽룷훖랽쪽믱쓚늿쓜솦쿠뷼뗄횪쪶뫍쓜솦쪱뷏캪폐킧,뛸퓚컼쫕좡붨솢뫋탄쓜솦쯹뇘탫뗄뎤뫍벼쓜쫇룃닣뗄쫗틬폚쓚늿쓜솦뗄췢늿쓜솦쪱,쿠뛔삧쓑(쇵펾ꆢ돂죙튪쒿뇪ꆣ웳튵뿉듓틔쿂솽랽쏦ퟅ쫖웳튵믹닣뫋탄튫,2001)ꆣ평폚횪쪶뻟폐틾탔뫍럖늼쪽뗈쳘뗣,쎻쓜솦뗄엠폽ꆣ폐솼뫃뗄랽램늻첫죝틗쾵춳톧쾰ꆣ틲듋뇘탫볓잿1.훆뚨헽좷뗄뺭펪햽싔,캪뫋탄쓜솦뗄엠폽ퟷ뛔횪쪶뗄맜샭,냑웳튵엠퇸돉톧쾰탍ퟩ횯ꆣ쯹캽톧뫃ힼ놸ꆣ웳튵뗄뺭펪햽싔,맦뚨쇋웳튵뗄캴살랢햹쾰탍ퟩ횯,쫇횸춨맽엠퇸쏖싾폚헻룶ퟩ횯뗄톧쾰웸랽쿲뫍뎤풶쒿뇪,쯼뛔엠폽웳튵뗄뫋탄쓜솦뻟폐훘럕뛸붨솢웰살뗄튻훖럻뫏죋탔뗄ꆢ폐믺뗄ꆢ뇢욽뮯튪ퟷ폃ꆣ쯦ퟅ쫐뎡뺺헹뗄죕틦볓뻧뫍탅쾢벼쫵듸뗄ퟩ횯ꆣ헢훖ퟩ횯뻟폐돖탸톧쾰뗄뺫짱,쫇뿉돖탸살닺튵뇤룯뗄볓뿬,웳튵뗄뺺헹쫇튻룶좫맽돌뗄뺺랢햹뗄ퟩ횯(뛅펨럒,1999)ꆣ퓚톧쾰탍ퟩ횯훐,볈헹,벴닺튵쿈볻횮헹ꆢ뫋탄쓜솦횮헹벰쫐뎡뗘캻횮튪쟳횰릤늻뛏쳡룟룶죋횪쪶뫍훇믛틔벰늻뛏뎬풽헹(?쏷뷜뗈,2000)ꆣ캪쇋퓚뺺헹뗄잰솽룶뷗뛎뻍ퟔ컒,폖잿뗷웳튵뗄쾵춳쮼뾼뫍횪쪶뗄헻뫏솦솿,좡뗃쪤샻,틔듯떽퓚쫐뎡뺺헹훐늻햽뛸쪤뗄킧맻,틔늻뛏퓙퓬웳튵뗄컞쿞짺믺ꆣ웳튵퓚훆뚨뺭펪햽싔쪱,웤돶랢뗣펦쫇닺튵뒴탂ꆣ(뛾)훐닣뫋탄쓜솦뗄엠폽틲캪닺튵뒴탂뻶뚨쇋캴살닺튵뗄뺺헹룱뻖뫍뺺헹훐닣뫋탄쓜솦뗄엠폽벴횸뫋탄닺욷쫐뎡뗄뾪맦퓲ꆣ캪쇋놣횤뺭펪햽싔훆뚨뗄헽좷탔,웳튵뿉닉랢,쯼쪵볊짏쫇믹닣뫋탄쓜솦뗄삩햹ꆣ쯹캽뫋탄닺폃SWOT랽램살뢨훺뻶닟ꆣSWOT듺뇭폅쫆욷,쫇횸쓇킩뛀쳘뗄ꆢ늻뿉쒣럂뗄ꆢ냑웳튵폫웤쯼뺺(Strengths)ꆢ쇓쫆(Weakness)ꆢ믺믡(Opportunities)뫍헹뛔쫖쟸럖뾪살뗄ꆢ뿉틔퓚뛠훖늻춬뗄ퟮ훕닺욷쪹췾킲(Threats)ꆣSWOT럖컶뗄쒿뗄쫇좷죏웳튵뗄떱폃뗄풪웷볾ꆢ닺욷ꆢ짺닺쇷돌뫍럾컱,쫇뷩폚뫋탄쓜잰햽싔폫웤쳘뚨뗄폅쫆뫍쇓쫆횮볤뗄쿠맘돌뛈,틔솦폫ퟮ훕닺욷횮볤뗄훐볤탔닺욷ꆣ쯼쏇쫇잱퓚뗄벰웳튵뒦샭뫍펦뢶뮷뺳뇤뮯뗄쓜솦ꆣ웳튵뿉닉폃뛮췢샻죳뗄살풴,쓜릻놣횤웳튵쿲맋뿍쳡릩룼뛠룼헢훖랽램살럖컶ꆢ쫕벯뫍쪶뇰웳튵뮷뺳훐듦퓚뗄쫂뫃뗄볛횵,틲듋쫇룸웳튵듸살뺺헹폅쫆뗄쪵훊튪튵믺믡뫍췾킲,쓄킩쫇쫴폚헻룶탐튵뗄,쓄킩뷶뷶쯘ꆣ폫ퟮ훕닺욷뗄쫐뎡럝뛮쿠뇈,웳튵뫋탄닺욷뗄쫇헫뛔놾웳튵뗄,늢평듋톡퓱뫍좷뚨놾웳튵뫋탄쓜쫐뎡럝뛮룼폐틢틥ꆣ뫋탄닺욷뗄랢햹,뿉틔뷨훺폚솦뗄랢햹랽쿲ꆣ쿂폎뫏ퟷ믯냩뗄쿺쫛쟾뗀뫍욷없살쪵쿖,쪹웳튵믘2.볓잿뛔횪쪶뗄맜샭,냑웳튵엠퇸돉톧쾰탍ퟩ뇜ퟮ훕닺욷쫐뎡뗄벤쇒뺺헹,믱뗃뿉맛뗄ꆰ탩쓢쫐횯ꆣ평폚뫋탄쓜솦쪵훊짏쫇ꆰퟩ횯훐뗄믽샛탔톧뎡럝뛮ꆱ,평듋믱뗃뗄쫕죫뫍뺭퇩뿉틔볓뿬웳튵뫋쪶ꆱ,뛸톧쪶뗄퓘쳥쫇죋,뫋탄쓜솦횻폐춨맽ퟩ횯훐탄뗄뾪랢폫룼탂ꆣ룃닣뺺헹폅쫆뗄쪵쿖틀삵폚웳죋뗄톧쾰닅쓜믱뗃ꆣ퓚횪쪶뺭볃쪱듺,닺욷뫍럾컱튵뺭펪햽싔뫍믹닣뫋탄쓜솦뗄횸떼뫍횧독ꆣ죧쒦뗄횪쪶뮯ꆢ훇쓜뮯뫍쫽ퟖ뮯틔벰짺닺맦쒣듓엺솿짺췐싞삭릫쮾붨솢퓚웤컞쿟뗧춨톶벼쫵뎤믹뒡횮닺쿲룶탔뛠퇹뮯뇤,뚼풽살풽틀삵컞탎놾ꆢ횪짏뗄뫋탄쓜솦,늻뷶쪹웤퓚뫋탄튵컱붻뮻믺뗈춨톶쪶닺좨ꆢ맜샭쓜솦뗈틲쯘,뛸늻쫇폐탎놾ꆣ횪쪶닺욷쫐뎡짏쿭폐돖뻃뗄폅쫆뗘캻,퓚BP믺ꆢ쮫쿲ꆤ59ꆤ
틆뚯컞쿟ힰ훃뫍럤컑쪽뗧뮰뗈닺욷쇬폲튲튣튣쇬럻뫏짧믡뮯듳짺닺뗄쿖듺웳튵훆뛈ꆣퟩ횯뷡릹뒴쿈ꆣ탂퓲쫇놣횤,평폚쿖듺웳튵쯹뒦뗄췢늿뮷뺳쫇뚯떴(죽)췢닣뫋탄쓜솦뗄엠폽뫍늻뛏뇤뮯뗄,캪쇋룼뫃뗘쫊펦헢훖뇤뮯,웳튵뗄췢닣뫋탄쓜솦뗄엠폽훷튪쫇횸쳡룟웳튵퓚ퟮퟩ횯뷡릹튲펦평맽좥뒫춳뗄뗈벶훆뛈뇤캪쿖듺뗄훕닺욷믲럾컱짏뗄뺺헹폅쫆ꆣ퓚뻟폐믹폚뫋탄쓜죡탔ퟩ횯뷡릹ꆣ죡탔뮯뗄ퟩ횯뷡릹쫇튻훖뺲첬릹솦뗄뺺헹폅쫆틔뫳,웳튵탨튪ퟶ뗄뻍쫇짨램냑짏쫶볜쿂뗄뚯첬ퟩ횯,쯼볦놸뗈벶탍ퟩ횯뫍믺뚯뗄볆뮮폅쫆쳥쿖퓚웳튵쳡릩뗄닺욷믲럾컱횮훐,뛸헢훖킡ퟩ솽헟횮뎤,뻟폐뷏잿뗄쇩믮탔뫍쫊펦탔,훷튪뮯쓜솦쫇뾿믹폚ퟷ튵쇷돌폫볛횵솴엤훃뗄폅쫆살탎쪽냼삨뇢욽뮯ꆢ췸싧뮯ꆢ훇쓜뮯ꆢ탩쓢뮯벰좫쟲뮯횧독뗄ꆣ퓚뮯맽돌훐웳튵펦ퟱ톭뗄풭퓲:튻쟐틔뗄ퟩ횯ꆣ맋뿍탨튪캪훐탄,캪맋뿍쳡릩룼뛠ꆢ룼뫃뗄닺욷믲럾컱ꆣ퓚뺭볃뫍뿆벼량쯙랢햹뗄쪱듺,쫐뎡뺺헹죕닎뾼컄쿗틦벤쇒,닺욷짺쏼훜웚풽살풽뛌,뒴탂쫇웳튵퓚쫐\[1\뾵]죙욽,뿂틸뇳.웳튵뛠풪뮯뺭펪ꆲMꆳ.놱뺩:뺭볃뿆톧뎡뺺헹훐믱뗃뺺헹폅쫆뗄ퟮ잿폐솦뗄커웷ꆣ폐킧돶냦짧,1999.뗄뒴탂닅믡닺짺돖탸뗄뺺헹폅쫆ꆣ뒴탂쫇엠퇸웳\[2\쇵]펾,돂죙튫.쓜솦놾캻폫웳튵돉뎤햽싔ꆲJꆳ.뺭볃폫맜튵뫋탄뺺헹솦뗄쇩믪ꆣ룼쏷좷뗘쮵,횻폐쓇킩쓑틔샭퇐뺿,2001(4).캪뺺헹헟쒣럂ꆢ쓜릻벰쪱캪뿍뮧쳡릩훘튪볛횵ꆢ쓜\[3\뫺]폮뎽.쳡룟웳튵뫋탄뺺헹솦뗄쮼뾼ꆲJꆳ.떱듺닆뺭,춨맽웤뫋탄쓜솦뷸탐짌튵탔뾪랢뗄뒴탂2000(12).,닅쓜닺짺뫍캬돖웳튵뾪랢뺺헹폅쫆(뫺폮뎽\[4\뛅]펨럒.횪쪶뺭볃폫웳튵맜샭ꆲMꆳ.맣훝:맣뚫뺭볃돶냦,2000)ꆣ웳튵뷸짧,1999.탐뒴탂쪱훷튪뿉듓틔쿂죽랽쏦ퟅ쫖:(1)벼쫵뒴탂;\[5\?]쏷뷜,샮,죎뫬늨.뺺헹햽싔샭싛뗄폅쇓벰웤탞헽(2)훆뛈뒴탂;(3)ퟩ횯뒴탂ꆣ헢죽헟훐벼쫵뒴탂쫇ꆲJꆳ.떱듺닆뺭,2000(10).뚯솦풴좪,쯼쫇쳡룟뒴탂웳튵뺺헹뗘캻뗄룹놾춾\[6\췵]폀맳,믆쟥뫓뗈.믹폚풴맛뗄뺺헹폅쫆퇐뺿ꆲJꆳ.떱뺶,쫇쿖듺웳튵뿉돖탸랢햹뗄뚯솦횮풴ꆣ뛸훆뛈뒴듺닆뺭,2001(4).탂쫇웳튵짺듦뫍랢햹뗄믹뒡,쯼훷튪횸웳튵펦붨솢ꆲ퓰죎뇠벭ꆡ틼뎯ꆳAStudyoftheRelationbetweentheEnterpriseꆯsCoreCompetenceandItsSustainableDevelopmentHUANGXiao-jun(SchoolofEconomicsandManagement,GuangzhouUniversity,Guangzhou510091)Abstract:Tosecuresustainabledevelopment,ꆯ,anenterpriseꆯ,:enterprisecorecompetence;competitiveness;sustainabledevelopmentꆤ60ꆤ
