Business StrategyLecture 1: Introducing StrategySJ Woods (Module Leader)Senior Lecturer in Business StrategyFaculty of Business & Law
Lecture 1 Learning OutcomesUnderstand the purpose of the module•Understand how it is organised and why its content is •relevantUnderstand how the module is assessed and how to prepare •for module assessmentUnderstand how or when to contact staff should you need •further help with the moduleUnderstand the characteristics of strategic decisions and what •is meant by strategy and strategic management, distinguishing them from operational management Understand the basic vocabulary of strategy, as used in •different contextsUnderstand the three key elements of the Fundamentals of •Strategy strategic management model: strategic position, strategic choices and strategy in action.
Purpose of the moduleAt the end of the Business Strategy Module Students will be able to...Critically evaluate the strategic position, •strategic choices and strategic actions of any organisation
Module organisationThe module is organised to allow you to develop these skills, knowledge and understanding as follows... week a Lecture will explain how to undertake the 10 steps to evaluating an organisation’s should then Read the corresponding chapter of the core text to consolidate your understanding of the following week a Tutorial will allow you to apply what you have learned to an example week tutors will provide Feedback and guidance to help you improve your skills, knowledge and subject will be contactable by email or available during their advertised drop-in sessions should you need Additional guidance or support with the module
Module assessmentModule assessment will check your ability to Critically evaluate the strategic position, strategic choices and strategic actions of what you have done in tutorials and •apply feedback received to exam case studyBuild-up a set of notes on the strategic position, •choices and actions of <insert name>Bring notes to the exam at end of the module•Use the notes to help answer exam questions•20% of marks are for notes you bring to exam•80% of marks are for your exam answers•
Module organisationWkLecture TopicReadingTutorial & Exam Prep1IntroductionChapter 1-2EnvironmentChapter 2Introduction3CapabilityChapter 3Environment4PurposeChapter 4Capability5CultureChapter 5Purpose6ReviewReviewCulture7Business-LevelChapter 6Review8Corporate-LevelChapter 7Business-LevelInternational-9Chapter 8Corporate-LevelLevel10Methods 9International-Level11ActionChapter 10Methods
Why is this module relevant &What is Strategy?Business Strategy brings all of your course •understanding and knowledge together It will allow you to contribute more effectively to •the whole organisation or make decision for the whole organisationApple strategic story is one of significant growth and •change in strategic direction:1984: Net Profits $64m - iMac2001: Net Profits $(25)m - iTunes & iPod2010: Net Profits $14,013m - iPhone & iPad2011: ...
Why is this module relevant &What is Strategy?Business Strategy helps us understand the •strategic success stories like Apple and those companies that aren’t so fortunateStrategy is the direction and scope of a whole •organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.
Strategy gives us the tools to critically analyse: to The Strategic understand success & failure and recommend tangible Management improvement in performance and return of stakeholder ModelinvestmentChapters 1-5Chapters 6-9Chapter 10Chapters 1-5
Lecture 1: SummaryStrategy is the direction and scope of an •organisation over the long termStrategic position, strategic choices, and •strategy in action are the major elements of strategic managementLectures and the corresponding chapter of the •core text will explain how to critically analyse each of these elements for any organisationModule assessment requires you to audit these •elements for by preparing case analysis notes every week following the tutorialBringing these notes to the exam will help you •answer the exam questions on read Chapter 1 of the core text•
