商品分类流程
Assortment Process
Merchandise Unit South Region
Assortment Process
January 2003
目前情况 Current Situation
品种与当地消费市场衔接不够
Assortment not in line with local markets consumption
因送货导致的缺货很多
Shortage due to Delivery issues
部分全国供应商反应慢和灵活性差
Lack of Flexibility from some national suppliers
以往缺陷 Diagnosis
2003年目标 Objectives for 2003
在全国组织结构的基础上,确定正确的当地单品结构.
Define the right assortment at local level through national structure
提高店内的反应力和吸引力,更好地满足当地顾客的需求
Increase store reactivity and attractiveness, to better satisfy local customer needs
加强与供应商合作,更好控制他们的地区网络,以降低缺货
Reduce shortage working with suppliers ,controlling well their distribution network
Main principles 主要原则
Strategy and
assortment
structure
策略/商品组织结构
Items
selection
单品选择
National SDD 全国SDD
Unit 区域
Unit and National SDD
区域及全国SDD
Assortment
structure
control and
follow up
商品组织结构的
控制及跟踪
商品分类流程 Assortment Process
National SDD
National Negotiation
Unit
Stores
Key players
主要控制者
National structure definition
全国商品结构定义
Items selection
单品选择
分类定位 Family positioning
组织结构 Assortment structure
排面陈列指南
Implementation guidelines
提议当地特产的单品
Item Proposal for specific local
巩固及控制组织结构的连续性Consolidate and control consistency with structure
根据全国分类
指南进行陈列Implementation according to family national guidelines
业绩分析
Performance analisis
排名 Benchmark
最佳例子 Best practise
业绩 跟踪及
行动计划Performance follow up and action plan
Follow up and benchmark
跟踪及排名
全国性单品及品牌单品谈判
National items or brands negotiation
National must have
分类最后决定
Final assortment
当地单品谈判
Local items negotiation
区
店
总部谈判
总部SDD
