（广告传媒）英文公益广告
你得学会独立思考，不要无意识的跟随大众，总是被别人的看法左右你的行为。
“MetroNewspaper”只告诉你事实。
“醉驾司机特设停车位”我想，没有人想把车停在这里吧。
“Thefasteryouget,thefasteryougo.”“你开得越快，离天堂就越近。”时速超过 110
公里后，刻度盘变成了十字架，这真是最惊悚的生命提示。
“Asparkisallittakes.”“只因为一个小火花。”这是一则消防公益广告，当你擦着
了火花，火柴棍上所刻的房子就会通通付之一炬。
“Thelongerachildwithautismgoeswithouthelp,thehardertheyaretoreach.”“自闭
症儿童越长时间没有得到帮助，将越难打开心扉。”不要把他们放在你触碰不到的地方。
越慢越好广告公司：美国 Cramer-Krasselt
看看你吸烟时的模样
广告公司：美国 AmélieCompany
小心恶有恶报——停止伊拉克战争吧!广告公司：美国 BigAntInternational
进到海洋的，就会再进到你的肚子：最近的研究显示，美国西岸的鱼每年会吃下超过 12,000
吨的塑胶。
过马路不应该那么危险：闪红灯就停下来。
压一下就能改变你的未来，系好安全带。
她的眼睛像妈妈的，防止家庭暴力。
世界粮食日：每年有 250万个儿童死于饥饿，你的赞助会喂饱他们。
一个瓶罐的溶剂，会污染上百万升的水。
现在你知道，喝酒不开车。
文字杀死战争。(反战文宣)
每 25秒带走一个生命：小心驾驶。
女星声援保护动物拍摄全裸公益广告
Juvenile儿童保护协会，辱骂也是一种虐待。AdvertisingAgency:EuroRSCGChicago,USA
美国预防医学公益广告欣赏
青少年饮酒对大脑的伤害
Thisisn'ttheonlywaydrinkingcausesbrainamage./这种脑残的行为，并不是造成脑损伤的唯一原因。
Whenyoudrink,thelawisn'ttheonlythingyou'./
法律并不是唯一被你打破的东西。请关注青少年饮酒危害大脑发育的网站：。
荒漠化公益广告--美国陆军迷彩服颜色
的变更【创意广告】酒后驾车=手铐！现在在美国进行中的酒后驾车公益广告，啤酒，洋酒
和红酒，能看出酒溅起来的的样子是什么图案吗？酒后驾车形同谋杀！！切记！！
请勿醉驾公益广告：醉驾不仅是对自己不负责任的一种表现，更是对社会不负责
任。一瓶酒多少钱呢？其实，不是价钱的问题，而是酒后驾驶或许会让你车毁人
亡！这绝对不是恐吓！
垃圾回收的公益广告
无论是水里，地上，天空，如果都是这种垃圾袋的色泽，这个世界是不可想像的。
而如果你把垃圾回收利用得好，世界将变得更美好。
美国公益广告：带你感知缺乏睡眠的负面影响
你确定你有充足的睡眠吗？在美国将近 30%的人有严重的睡眠不足问题，影响的不仅仅是脑
部的发育。美国媒体网站 BuzzFeed最近发表了一个公益广告，让人们从外表的变化感知长
期睡眠不足可能带来的负面影响。
众星睡棺材“以死抗癌”
预防艾滋
你生命的长度
烟蒂
Drugscreateahugeholeinyourlife./毒品给你的生命制造了巨大的空白。西班牙
马禁毒组织
（PS：画面中呈现朋友或亲人的陵墓，陵墓里的人显然死于风华正茂的年龄。无
语。。。）
5月 6日，保护国际基金会（ConservationInternational）于“大自然在说话”官方网站发
布由周迅配音的公益影片“水”。据悉，“大自然在说话”系列公益影片项目首次以大自然
元素为“第一人称”，由苹果公司广告奇才 LeeClow创意制作，自 2014年 10月在美国发布
以来便获得公众的持续青睐。如今，7部系列公益影片的中文版来到中国，以每周一部的频
率出现在中国观众面前。本周发布的影片“水”由周迅配音，她从“水”的视角出发，提醒
人们水资源对人类的重要性，并希望人类对自己的行为做出反思。
卫生纸与原始森林
PawsfortheCause公益广告：狗狗能给人带来很多乐趣，爱狗的人有很多，但还
是有很多狗狗都成为流浪狗，最后悲惨的死去。或许不是主人不爱狗狗，只是狗
主人实在没钱给狗狗治病。PawsfortheCause呼吁善心人的捐款，以帮助那些无
钱做手术的狗狗。
戛纳广告节保护动物公益广告：戛纳广告节 2011获奖作品，每 60秒就有一个物
种在地球上消失，无需多解释。广告细节非常赞，放大你会看得到动物在表盘上
挣扎的抓痕……
另一种自杀性武器。-1
（PS：经常食用高热量高脂肪食物无异于自杀。）
Overtwolakhchildrenliveinplacesyoucanneverimagine./超过二十万个孩子住在你永远无法想象的地方。
Black/黑。人权动画节海报
"Peopleshouldn'."
停止毒品非法交易行動!人口不应该用来买卖。停止毒品非法交易行動!
LearningandAttentionIssues
"Understandingiseverything"
1in5childrenstruggleswithlearningandattentionissues-Seemore
at:tofindwaystochallengebiasinthemselvesandothers.
-Seemoreat:wheretheycansignawildfirepreventionpledge,learnsafetytipslikehowtopr
operlybuildandputoutcampfires,
rcontinuestoencourageyoungadultstobeproactiveinpreventingwildfiresthroughhissoc
,audiencesareencouragedtojoininbypostingtheirown#Smo
keyBearHugonline.
TolearnmoreaboutSmokeyBearandthelongest-runningPSAcampaigninhistory,pleasevisit
theTheClassics.
-Seemoreat:/parentsandwheretheycanhearadvicefromexperts,studen
tsandotherparentsonhowtoempowertheirchildrentobemorethanaby
standerandhelpstopbullyingnationwide.
-Seemoreat:,wheretheycanfindtoolstohelpthemdetermineforthemselveswhatisaccep
ssadorprogramencouragesteenstogetinvolvedinraisingawarenessaboutdigitaldatingab
useintheirschoolsandmunities.
-Seemoreat:Safety/Dating-Abuse-Prevention#.dpuf
50%ofAmericanshavenotdiscussedordevelopedafamilyemergencyplan-Seemoreat:Safety/
Emergency-Preparedness#
Overview
Inrecentyears,devastatingearthquakes,tornadoes,floodsandwildfireshavehighlighte
,accordingtotheFederalEm
ergencyManagementAgency(FEMA),halfofAmericanshavenotdiscussedordevelopedafamily
emergencyplan.
TheAdCouncilhaspartneredwithFEMAontheReadyCampaignsince2003,withthegoalofeducat
ardspreparedness:1)beinformedaboutthedifferenttypesofemergenciesthatcouldoccura
ndtheirappropriateprotectiveactions;2)makeafamilyemergencyplanincludinginformat
iononhowtoreconnectandreunite;3)buildanemergencysupplykittohavesuppliesyouwilln
eedwhetherathome,atworkorinthecar;and4)getinvolvedbyfindingopportunitiestosuppo
rtmunitypreparedness.
In2014,advertisingagencyDeutschInc.,developednewcreative,whichincludesEnglishan
dSpanish-languageTV,radio,outdoor,printanddigitalPSAsthathighlighttheneedforcre
eydepicttwodifferentfamiliesintheaftermathofadisaster:Onefamilyfindseachothersa
felyatasheltertheyearlierdesignatedastheirmeetingplace,whileanothersetofparents
franticallysearchfortheirson.
ThroughthesePSAs,familiesarefacedwiththeharshrealityofwhatcanhappenwhenyoudon’
thaveanemergencyplaninplacebeforeadisasteroremergencyPSAsdirectaudiencestoknoww
heretofindtheirfamilieswhenadisasterstrikes,andtostarttheiremergencyplansatandS
afety/Emergency-Preparedness#
19%ofAmericansclaimtobeverypreparedforanemergencysituation-Seemoreat:Safety/Eme
rgency-Preparedness-Business#4
Overview
,smallbusinessesrepresentmorethan9
9percentofallemployersandhaveprovidedapproximately65percentofnewjobsoverthepast
,small-tomedium-sizedbusinessesarealsothemostvulnerablefollowingadis
aster.
Havingaplancanhelpprotectapanyandmaximizeitspotentialtosurviveandrecoverwhenfac
,munitiesnationwidearefacedwithextremeweatherorothere
,anextensionoftheFederalEmergencyManagementAgen
cy'ssuccessfulReadycampaign,isdesignedtoeducateownersandmanagersofsmallbusiness
esaboutpreparingtheiremployees,operations,andassetsintheeventofanemergency.
Thecampaignencouragessmallbusinessownersandmanagerstotakestepstoplaninadvanceof
assessmenttoolthatprovidesaclearpictureofbusinesses'preparednesslevelandadditio
,businessescanbe
tteradapt,recoverandstayincontrol.
-Seemoreat:Safety/Emergency-Preparedness-Business#4
33%ofNewYorkerssaidtheydon'thaveanyformofahouseholdemergencyplan-Seemoreat:Safe
ty/Emergency-Preparedness-NYC#
Overview
Accordingtoa2013OEMsurvey,35percentofNewYorkerssaidtheydidnotfeelpreparedforane
,33percentsaidtheydidnothaveanyformofahouseholdemergencypl
an,,withit
,theNewYorkCityOfficeofEmergencyManagement(O
EM)hasdevelopedaprehensiveNewYorkpreparednesscampaign,ReadyNY.
ThecampaignisdesignedtoencourageallNewYorkerstoprepareforemergencies,bothnatura
landman-made,includinganythingfromfires,floodsandbuildingcollapsestohurricaneso
-basedadvertisinga
gency,
needforcreatingafamilyemergencyplanaboutwheretogoandwhattodointheeventofalocald
dpuf
19%ofAmericansclaimtobeverypreparedforanemergencysituation-Seemoreat:Safety/Eme
rgency-Preparedness-Wireless-Alerts#7h1
Overview
Inthewakeofrecentnaturalandman-madedisasters,itisnowmoreimportantthanevertoenco
urage,educate,andempowerAmericanstoidentifyWirelessEmergencyAlerts(WEAs)sothatt
heycanbebetterpreparedwhendisasterstrikes.
WEAsareemergencymessagessentbylocalauthorizedgovernmentauthoritiesthroughwirele
sscarriers’
,arenomorethan90characters,and
suchashurricane,tornadoorflashfloodwarnings;AMBERalertsandalertsissuedbythePres
,includingallofAmerica’
slargestwirelesscarriers,offertheWEAserviceforfreeandnosubscriptionisnecessary.
AlertsarebroadcastfromareacelltowerswarningeveryoneinrangewithaWEA-capabledevic
eofapotentialemergencysituation.
-Seemoreat:Safety/Emergency-Preparedness-Wireless-Alerts#7h1
8M+peoplehavebeenaffectedbytheearthquake
OVERVIEW
OnApril25,2015,,600peoplehav
elosttheirlives,andover21,900havebeeninjuredasresultoftheearthquakeandsevereaft
dsofthousandsofpeoplefromtheirhomes,spurringfearsoffoodandwatershortages,andthe
,
ncyforInternationalDevelopment'sCenterforInternationalDisasterInformation(USAID
CIDI)tolaunchacampaigntoencourageAmericanstomakefinancialcontributionstoorganiz
s,highlightingthatevenasmalldonationcanmakeabigimpact,anddirectingaudiencesto/N
epalRelief.
-Seemoreat:Safety/Nepal-Disaster-Relief#
-S
eemoreat:Safety/Safe-Firearms-Storage#
"LockItUp"
AccordingtoastudybytheRANDCorporationusingstatisticsfromtheUnitedStatesCentersf
orDiseaseControlandPrevention,
waythatmakesthemaccessibletothewronghands–children,at-riskyouth,potentialthiev
es,andthosewhointendtoharmthemselvesorothers.
Toencouragecurrentandprospectivefirearmownerstosafelylockuptheirweaponswhenthey’
renotinuse,theNationalCrimePreventionCouncil(NCPC)developedanewpublicserviceadv
ertising(PSA)campaigndevelopedinpartnershipwiththeAdCouncilandfundedbytheBureau
ofJusticeAssistance(BJA).ThecampaignadswerecreatedprobonobytheNewYorkCity-based
adagency,Merkley+Partners.
ThePSAsendwiththecall-to-action:“ Remember,Always...LockItUp”
anddirectfirearmsownerstotodeterminethebestsafetysolutiontofittheirhouseholds.
-Seemoreat:Safety/Safe-Firearms-Storage#
1609childrenhavediedwhiletravelinginpassengervehicles(2008-2012)-Seemoreat:Safe
ty/Seat-Belt-Safety#
Overview
From2008to2012,1,609childrenageseightto14diedwhiletravelinginpassengervehicles.
Afull50percentofthemwereunrestrainedatthetimeoftheirdeath.
ThenewSeatBeltSafetycampaignpullsfromtheinsightthatasaparent,sometimesyouhaveto
’
ssafetyshouldneverbeupfornegotiation,nomatterhowmuchtheypushbackontheseatbeltsb
eingunfortable,unnecessaryforjusta"shortdrive”
“ lifeasaparentisfullofpromises,butseatbeltsafetyformychildrenisnotupfornegotia
tion.”
Nevergiveup,untiltheybuckleup.
-Seemoreat:Safety/Seat-Belt-Safety#
34%ofteenandyoungadultdriverssaidtheynevertextwhiledriving,increasingfrom28%in1
0monthsfollowinglaunch-Seemoreat:Safety/Texting-and-Driving-Prevention#.dpuf
"StoptheTexts,StoptheWrecks"
tantcontact,
ntheytaketheireyesofftheroadandtheirhandsoffthewheel,andfocusonactivitiesothert
handriving.
ognizetextinganddrivingisdangerous,butdoitanyway.
Theaveragetexttakesadriver’
,that’
gwhiledrivingisn’tmultitasking,it’sessentiallydrivingblind.
-Seemoreat:Safety/Texting-and-Driving-Prevention#.dpuf
70000+munitiesnationwidearelocatedwithinornearafire-proneecosystem-Seemoreat:Sa
fety/Wildfire-Preparedness#.dpuf
"FireAdaptedCommunities"
Forthepast12years,.
Wildfiresputlivesatriskandcostgovernment,businessesandindividualsbillionsofdoll
arseachyearinsuppressioncostsanddamagetohomes,infrastructure,theeconomyandresou
rces.
Since1944,
,theFireAdaptedCommunitiesinitia
tivehelpsresidentstakesimple,proactivestepstoprotecttheirfamiliesandneighborsle
arningtorecognize—andaddress—thewildfirehazardsaroundtheirhomesandintheirmuni
ties.
CommunitiescanadapttowildfirebycollaborativelydevelopingandimplementingaCommuni
tyWildfireProtectionPlan,creatingdefensiblespacearoundbuildings,treatingfuelsin
andnearthemunity,usingfireresistantbuildingmaterials,designatingsafezones,avoid
ingdevelopmentinthehighestriskareasandworkingwithlocalfirstresponders.
TV,radio,print,outdoorandwebPSAsdirectaudiencestowheretheycanfindahostofinforma
tionandresourcestohelpthemprepareforthethreatofwildfires.
-Seemoreat:Safety/Wildfire-Preparedness#.dpuf
感谢阅读
