The Internet as China’s Consumption Booster 5th FutureChina Global Forum, 18 July 2014, Singapore Joe Nguyen Senior Vice President, Asia Pacific, comScore For info about the proprietary technology used in comScore products, refer to
China Has the Largest Segment of Internet Users 500,000450,000400,000350,000300,000250,000200,000150,000100,00050,0000 China Europe United Latin India Japan Brazil RussianRest ofStatesAmericaFederationSoutheastAustraliaWorld()Source: comScore Media Metrix, May 2014, Universe: Home and Work desktop and laptop computers, Time Period: May 2014, Target: Persons 15+, Media: Total Internet, Measure: Total Unique Visitors (000), Date: 7/15/2014 © comScore, Inc. Proprietary. 2
Over a Quarter of Worldwide Internet Users are from China Rest of World 200,500 Australia 15,913 China 458,262 Southeast Asia 66,224 Russian Federation 66,955 Brazil 70,220 Japan 73,656 India 81,792 Latin America (exc. Brazil) 104,823 Europe 429,611 United States 199,099 Source: comScore Media Metrix, May 2014, Universe: Home and Work desktop and laptop computers, Time Period: May 2014, Target: Persons 15+, Media: Total Internet, Measure: Total Unique Visitors (000), Date: 7/15/2014 © comScore, Inc. Proprietary. 3
China’s Online Ad Expenditure Projected to be Higher than TV in 2016 Advertising Expenditure in US$ Million 25,000Projected 20,000Newspapers15,000MagazinesTelevision10,000RadioCinemaOutdoor5,000Internet-Source: ZenithOptimedia, Advertising expenditure in US$ million at current prices. All years based on US$1 = RMB © comScore, Inc. Proprietary. 4
China Internet Users are Young Persons: 15-24Persons: 25-34Persons: 35-44Persons: 45-54Persons: 55+ Latin America32% 28% 20% 12% 8% China30% 32% 23% 10% 5% Asia Pacific29% 30% 21% 11% 8% Worldwide27% 27% 20% 14% 13% Europe20% 23% 21% 18% 18% North America20% 18% 18% 18% 27% 0%20%40%60%80%100%Source: comScore Media Metrix, May 2014, Universe: Home and Work desktop and laptop computers, Time Period: May 2014, Media: Total Internet, Measure: % Composition Unique Visitors, Date: 7/16/2014 © comScore, Inc. Proprietary. 5
Where Do Consumers from China Go Online? % Reach 1009080706050403020100 Asia Pacific China North America Europe Latin AmericaSource: comScore Media Metrix, May 2014, Universe: Home and Work desktop and laptop computers, Time Period: May 2014, Target: Persons 15+, Measure: % Reach, Date: 7/16/2014 © comScore, Inc. Proprietary. 6
Consumers from China Spend More Time Shopping Online % Reach Average Minutes Per Visitor North North United United Asia Asia Latin Latin Source: comScore Media Metrix, May 2014, Universe: Home and Work desktop and laptop computers, Time Period: May 2014, Target: Persons 15+, Media: Retail, Date: 7/16/2014 © comScore, Inc. Proprietary. 7
Alibaba Reaches the Most Consumers Globally % Reach Average Minutes Per Visitor Amazon Amazon Taobao Product Taobao Product Taobao Taobao Product Product 360buy 360buy eBay eBay Worldwide Worldwide Source: comScore Media Metrix, May 2014, Geography: Worldwide, Universe: Home and Work desktop and laptop computers, Time Period: May 2014, Target: Total Audience, Media: Retail [w/ Dup.], Date: 7/16/2014 © comScore, Inc. Proprietary. 8
Thank You 5th FutureChina Global Forum, 18 July 2014, Singapore Joe Nguyen Senior Vice President, Asia Pacific, comScore For more information: jnguyen@ Twitter: @jnguyen, @comScoreAPAC For info about the proprietary technology used in comScore products, refer to
