Business Analysis
总 串
模型总串
答题技巧
学习技巧
模型总串（一）
External Environment
PESTEL analysis—external macro-environmental analysis
Porter’s Diamond--National competitive advantage
Scenarios--The environment in the future
Five forces—the nature of competition within an industry
Marketing Mix –4Ps, 7Ps
Market Segmentation/Strategic Clock
模型总串（二）
Internal element
Resource Audit—Ms, unique, limiting; 7S
Value chain—primary & supporting activities
Value network—upstream, downstream
PLC—introduction, growth, maturity, decline
BCG--star, cash cow, problem area, dog
Benchmarking—historical, industrial, best-in-class
Balance scorecard—financial, customer, internal process, innovation and learning
模型总串（三）
内外兼顾
SWOT--TOWs matrix，SO, ST, WO, WT
模型总串（四）
Strategic choices Ⅰ
Stakeholder theory—stakeholder mapping
Corporate Governance—OECD principles, poor
The Cultural Web—stories, symbols, power structures, organisational structures, control systems, rituals and routines
Ansoff Matrix--market penetration, product development, market development, diversification
Corporate parent and SBU
母公司对SBU的四种战略：build, harvest, hold, divest
SBU的战略选择：cost leader, differentiation, focus
模型总串（五）
Strategic Choices Ⅱ
Methods of Growth--internal growth, acquisitions and mergers, joint ventures and franchising, strategic alliances
Strategy Success Criteria
Suitability--SWOT+ purpose
Acceptability—stakeholder theory
Feasibility—Internal resources, Ms
模型总串（六）
Change management
types of change--adaptation, reconstruction, evolution, revolution
Levin’s 3 steps-- unfreeze, change behavior, refreeze
Aspects of context--time availability, scope, preservation, diversity, capability, capacity, readiness, power
five change management styles-- education and communication, collaboration and participation, intervention, direction, coercion /edict
模型总串（七）
Structure/Process
Centralization & Decentralization
Mintzberg’s theory
process improve, process re-engineering, process redesign
Harmon’s process-strategy matrix
流程复杂程度
战略重要性
模型总串（八）
Information Technology
IT 对经济模型的影响
IT and strategy
push and pull model
Impact of IT on the value chain
Impact of e-business on the value network
Developing an effective e-marketing plan: SOSTAC
E-marketing and 7Ps
E-marketing Mix: 6 Is
Customer relationship management
Standard software packages
模型总串（九）
Project Management
项目成功评价：quality, on time, within budget
Project lifecycle—four stage: definition, design, deliver, development
Business case: purpose, structure
Benefits: observable, measurable, quantifiable, financial
Costs: purchase, systems development, change, ongoing
Evaluation of the costs and benefits: ARR, NPV, PP, IRR
Project manager: duties and skills
Project team: development--forming, storming, norming, performing
Risk Management: risk responses--avoidance, reduction or mitigation, transference, absorption
Process report and Completion report
模型总串（十）
Finance Issues
Finance and strategy: managing for value, funding, financial expectations of stakeholders
Financial management decisions: investment, financing, dividends
Funding: borrow, retained profit, share, equity funds, loans, overdraft, other forms of funding
Budgetary
Standard costing and variance analysis
Probability, expected values and decision trees
Evaluating strategic options using marginal and relevant costing techniques
Ratio analysis：profitability, liquidity, gearing, efficiency, investment
考试技巧：financial analysis and non-financial analysis
模型总串（十一）
People
Leadership style
Competence framework
Recruitment
Managing performance
Benchmark for rewards and promotion
Training and development
Pay attention to key person!
答题技巧（一）
选对模型很重要，信息不全自己补；
答案不具唯一性，自圆其说把分得。
时间控制最关键，读题选题加答题；
分钟 值一分，恋战弃题使不得。
回答问题用模型，每点都要顾及到；
概括介绍加分析，题目信息不能少。
答题技巧（二）
分析position
找到question
给出solution
答题技巧（三）
分析问题常用角度
Short-term & long-term
Internal & external
Financial & non-financial
Cost-benefit analysis
Continuous improvement & control
解决方案找IT
答题技巧（四）
答题三步走
Understanding requirements
Structuring answers: models, best practice
Fulfilling contents: context
学习技巧（一）
Memorizing, Applying and Keep Writing！
注意学习整理考官答案
答题思路
扩展的知识点
例：PP Q4 DRB
Buy-side, sell-side, independent marketplace
表述方法
例：PESTEL开篇三句话
学习技巧（二）
Textbook
Revision
Past paper
Notes
Related articles
Tips — 知识点自测
备考提示
New PP Q1&Q3
关注Finance考法
Examiner’s report （）
2010年12月学员答得不好的题目
1(c)
3(b)
4(b)
通过P3考试的三大要素
Models—Understanding and Memorize
—Relatively Easy
Case Study—Applying Knowledge
—Difficult
English Writing—Let yourself be understood by the examiner
—Depending on yourself
P3学习方法
Understanding and Memorizing Models—step by step
Applying Knowledge to do Case Study—Analyzing; Connect models with daily life
Keep Practicing—Must Write in English in daily study
大纲调整：
2011年6月起不会在P3中出现的题目Ⅰ
June 2010: Q4a (Judy Sodhi) on the appraisal process is no longer relevant. Q4b remains relevant.
--appraisal process and performance measures
December 2009: Q4 (WyAvionics) on quality is no longer relevant.
--software quality；V model
June 2009: Q4 (Elegant Hotels) on reward and quality is no longer relevant.
--reward scheme；DMAIC
December 2008: Q3a (ASW) on software quality is no longer relevant. Q3b and Q3c remain relevant.
--testing and quality of the software：System testing; Acceptance testing; Data migration
大纲调整：
2011年6月起不会在P3中出现的题目Ⅱ
June 2008: Q1c (AutoFone) on reward management is no longer relevant. Q1a and Q1b remain relevant.
-- rewards system
December 2007; Q4 (UPC) on quality and Six Sigma is no longer relevant.
-- quality, quality control and quality assurance；Six Sigma
PP Q3 (a) software quality
PP Q3 (b) CMMI
预祝大家在2011年6月
顺利通过P3考试！
谢谢大家！
Acca_p3@
