2004 중점 사업 분야
사업부문별 균형과 내실
아웃소싱을 통한 원가절감
Consulting
eSolution
2004
Web Building
Web integration
Publishing
DB generation
Web Design
Contents
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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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B Group
C Group
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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
D Group
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70%
10%
5%
60%
25%
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
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946
973
989
1,078
1,110
1,195
1997
1998
1999
2000
2001
2002
개소수(천공)
이용량(백만㎥/년)
출처: 한국수자원공사
4,000
3,000
2,000
1,000
450
400
350
300
250
200
150
100
50
0
(단위:천억엔)
정보통신기기
정보서비스
방송서비스
정보통신서비스
출처: 정보통신부 자료
,国内精品PPT下载
10,000
20,000
Solution
(21,626)
(18,122)
(9,807)
(7,984)
(7,467)
(10,266)
(14,073)
(7,810)
ERP
CRM/DW
KMS/GW
EDMS
WCMS
Mailing
Community
B2B FAX
(단위: 만원)
,国内精品PPT下载
Innovation
Operation
Optimization
Business & IT Strategy
Supply Chain Execution
eBiz Enterprise Management
SI Business Area
SI consulting
SI development
SI management
N/W management
New technology
Network Integration
- Network Consulting
- Network Integration
- Network Management
SI Area
NI Area
Solution Area
SM Area
Internet Area
R&D Area
Consulting Area
CRM
Forecasting,
Opportunity Management,
Configuration,
Generation
……
Forecasting,
Customer Care
Spare Management
………
Forecasting
Personalization
Campaign Management
Marketing Encyclopedia
ERP
CMS
SCM
EIP
eStrategy
Solution & Service - SI Development & Solutions
Marketing
Sales
Services
One-Stop
Service
10%
10%
5%
5%
BSP
IT consulting
IT development
IT management
N/W management
New technology
Wireless Internet
Web Contents
Web Mailing
Web SI
eBiz Solutions & Service
BSP Area
Internet Area
SI Area
NI Area
Consulting Area
BSP MU :
(Business Service Provider Management Unit)
Internet Area
BSP Area
SI Area
NI Area
55%
15%
20%
10%
eBiz Solutions & Service
Consulting for eBiz
eStrategy Consulting.
eManagement Consulting
eBusiness Restructure Consulting
e-CRM,e-Marketing Consulting
e-Solution/ e-Infra/ e-Infra
SI consulting &
management
Network Integration /
Automation System
IT development &
management
e-Supply chain Management
e-Customer Relationship Management
E-biz transformation
System
- 고객 정보, 고객 관계는 전략적 자산
- 다양한 채널을 통합한 고객 서비스 제공
- 파트너와의 협력은 전략적 자산
- Supply Chain를 활용한 경쟁 우위 확보
e-Business Perspective
eBiz Consulting
e-Marketing & Promotion
eCreative & Contents
eBiz SI & Solutions
eBiz Service Domain
eBiz
Total
Service
e-CRM function
e-Customer Relationship Management
Adaptation
Analysis
Data Gathering
eBiz Solution analysis _e-CRM
로그분석 및 접속자 통계 분석
회원의 메뉴별/ 그룹별 성향 및 접속통계 분석
회원 성향 분석을 통한 부문별 통계 및 접근 방법론
회원의 구매 패턴이나 관심분야를 분석하여,
거기에 대응하는 마케팅 전략 수립
고객의 소비성향과 구매욕구 분석 및 맞춤서비스
다른 분야간 연관 관계
각종 분석기능 및 분석 데이터 활용 프로그램
46%
22%
19%
Source: Executive Issues Survey CEO Global Business Study
The Alexander Group, Incorporated,
전략적 제휴
신상품
신규 고객 유치
기존 고객의 유지
기업 인수
7%
6%
Summary
현재 기업의 주요 관심은?
CEO의 주요 관심사 변화 비교
향후 수익 원천에 관한 설문결과
1 원가 경쟁력
2 고객 니즈의 변화
3 주주의 가치
4 규제 / 탈 규제
5 산업 Restructuring
6 새로운 경쟁자들
7 세계화(Globalization)
8 환경적 이슈
9 지정학적(Geopolitical) 이슈
과 거
1 고객과의 관계
2 원가 경쟁력
3 정보기술의 효과적인 활용
4 변화 관리
5 주주의 가치
6 수익의 증가
7 산업 Restructuring
8 세계화(Globalization)
9 부가가치된 공급자와의 관계
(Value-Added Supplier Relationships)
현 재
1.잠재 고객
5. 고정고객
현 안
전 략
4. 반복고객
3. 구매고객
2. 신규고객
1. 잠재고객
우리 회사의 (가장 적합한) 고객은 누구인가?
그들을 유치하기 위한 방법은 무엇인가?
고객들은 우리 Site에서 어떤 행동을 보이는가?
고객들은 우리 Site와 경쟁 Site에서
어떤 태도(정부 수집,구매 등)의 차이를 보이는가?
반복 구매를 위한 교차 판매/상승 판매방법은?
고객의 방문을 어떻게 개인화 할 것인가?
이탈이 예상되는 고객은 누구인가?
휴면 고객을 활성화 하는 방법은 무엇인가?
신규 고객 유치 전략
경쟁사 고객 유치 전략
고객 가치 증대 전략
우수 고객 유지 전략
휴면 고객 활성화 전략
고객 이탈 방지 전략
이탈 고객 재 유치 전략
e-CRM구축 관점
템플턴그로스2호
신탁유형
원본보전
환 매
90일 이상 경과시 중도해지수수료 없이 환매 가능
주식에의 투자 : 신탁자산의 60%이상
(평균 80 ∼ 90% 유지)
없 음
채권에의 투자 : 신탁자산의 40%이하
템플턴그로스2호
3. 신탁기간
2. 신탁유형
4. 가입대상
5. 가입금액
6. 추가입금
1. 상품명
템플턴그로스 주식 2호
최초 설정일로부터 해지일까지
개인 및 법인(제한없음)
주식형 / 추가형
거치식 : 100만원이상 / 적립식 : 10만원이상
추가입금가능 / 일부인출(선입선출)가능
창조적 지식국가 구현
디지털지식
정보자원확충
표준화 및
기술개발
지식정보 자원
유통활성화
법-제도 정비
국가 지식정보 자원관리의 비전과 목표
지식정보자원
관리체제 정비
출처: 정보통신부 자료
Summary
- 웹사이트 리뉴얼 목표
Off-line과 On-line Business 연계를 위한 단계적 접근
웹사이트 및 시스템 통합 설계에 따른 비용절감 효과 제고
WCMS와 e-CRM 솔루션 구축
1. 7개 계열사이트 통합구축 (통합 아이덴티티 제고)
2. Web Solution 구축과 시스템 업그레이드 병행
Off line Business와 On line Business의 최적화
Vision
Mission
Planning
1. Summary
- 웹솔루션 도입에 따른 비젼과 미션
Supplier
Customer
eCompany
협업관리
자원관리
지식경영
전문화
고객만족
e-Business Sector & Solutions
Partner
Stockholder
Employee
IPS
SCM
IRM
PRM
e-Marketing
GW+KMS
EDMS
Buy Side
Sell Side
ERP
EIP
Customer
Partner
Shareholder
Employee
e-Business Solutions
Sales
Team
System
Team
Consulting
Team
SI MU
Network
Team
Automation
System
Team
Enterprise
Network
Team
NI MU
eBiz
CRM
EIP
R&D
eBiz Collaboration Network
Web Agency Service Domain
Web CI
Web Design
Web application
e-Business Consulting
Market Analysis
e-Business Value Chain
e-Marketing
E-CRM
e-Marketplace
SCM
Supplier
Customer
Supplier
Customer
협력업체 및 고객 네트워크를 통합, 상호간의 정보를 공유하고 협력을 강화함으로써 효율적인
Order Fulfillment를 수행하고 고객 니즈에 신속하게 대응
Consulting
Marketing
Contents
Flash
Design
Coding
CTI
UMS
Mailing
Server
D/B
Creative
Interaction
System
ebiz
Integration
Strategy
Sopping
eCRM
IRM
VOC/
RMS
e-
Learning
Interactive Full Service
통일된 프로세스 기반하에 ebiz전략수립, 개발 및 솔루션을 통합하여 구축
eSolution
eBiz Sector & Solution
사이버아파트 포탈사이트 구축
하이테크 도시건설에 필요한 eSolution 인프라 구축
LIFE
System
INFORMATION
COMMUNICATION
Techno
Village
공과금/민원서류
공지/주민신고/처리
쇼핑/공동구매/예약
반상회/동호회
영화 / 연극 / 음악
화상회의/통화시스템
Mail+SMS+Fax+메신저
테크노빌리지 뉴스
생활토탈 정보
사이버교육
정보 종합DB검색
원격 경비시스템
원격진료시스템
재택근무시스템
홈뱅킹/홈트레이딩
eBiz Total Service
eBiz
Strategy
eBiz
Operation
eBiz
Consulting
Planning
Contents
Solution
eBiz
Building
Marketing
eBiz
total service
eBusiness Transformation
Supplier
Supplier
Supplier
stockholder
Employees
On-line
Off-line
SCM
ERP
IPS
EIP/KMS/GW
IRM/RMS/PRM
WebSite
CRM/CP
Partners
PACS
ERP
CRM
EIP
Mailing
B2Emall
Integration
Developers
Web Service
Enterprise
Solution
Business Fields : SI Development & Solutions
eCompany 가치체인망
SCM/IPS
DW/CRM
Customer
Stockholder
Supplier
eCompany
IRM/RIS
GW/KMS
ERP/EIP
고객 Data의 Integration
Enterprise CRM
eCRM
Data Warehousing/Integration
Web Log
Data
Data Base
Transaction
Data
Customer
Profile
SM MU
SI MU
NI MU
R&D MU
eBiz
Total Service
eBiz Total Service
통합회원관리 및 활용방안
Service
Sales
CRM
Data Warehousing/Integration
SMS
Channel
Web FAX
Channel
eMail
Channel
Web Site
Channel
Post
channel
Consumer
Investor
Purchaser
Analyst
The press
Club
투자자
충성고객
미래고객
Marketing
Customer Interaction Platforms
Interaction Management Infrastructure
e-CRM
통합회원관리 및 활용방안
e-CRM
Service
Sales
CRM
Data Warehousing/Integration
SMS
Channel
Web FAX
Channel
eMail
Channel
Web Site
Channel
Post
channel
Consumer
Investor
Purchaser
Analyst
The press
Club
투자자
충성고객
미래고객
Marketing
Customer Interaction Platforms
Interaction Management Infrastructure
E-Mail
문서
EDMS
GW
자료실
KMS
2단계(시스템 연동)
ERP
1단계 (솔루션 개발)
CRM
SCM
E-Planning
Office Management System
Customer A
Customer B
Customer C
Supplier A
Supplier B
Supplier C
eBiz Solutions & Service
Internet Area
BSP Area
SI Area
NI Area
eCRM
WCMS
IRM/PRM
Mailing
MES
CTI
PABX
IBS
Network Integration
Automation System
Enterprise Network
CRM/DW
EIP/EKP
ERP/SCM
GW/KMS
SI consulting
SI development
SI management
Web consulting
Web development
Web management
eBiz Solutions & Service
Web SI Area
SI Area
NI Area
System Area
DW/E-CRM / CRM
E-Marketplace
SCM
ElS
GW/KMS
ERP
CMS
Management
& Business
B2B
Marketplace
IPS
EIP/EKP
PMS
Partner
& Supplier
Customer
B2E
B2C
B2M
eBiz Sector & Solutions
2004 중점 사업 분야
사업부문별 균형과 내실
아웃소싱을 통한 원가절감
Consulting
eSolution
2004
Web Building
Web integration
Publishing
DB generation
Web Design
Company Organization
Company
Organization
eBiz
Solution
Consulting
Internet
Biz
System
Organization
Planning & Public
Supporting Team
President & CEO
CS team
Biz 1 team
Biz 2 team
Biz 3 team
Sales 1 team
Sales 2 team
SI System team
SI Develop team
Sales 1 team
Sales 2 team
Automation team
Network team
Consulting 1 team
Consulting 2 team
Consulting 3 team
eBiz team
Solution team
SI MU
INFRA MU
Consulting MU
R&D MU
BSP MU
Organization
How to reach online user and provide
Customised In-depth product information?
How to sell products and process orders
Over the Web?
What are new offerings, unique to the Web?
How to revolutionise business models and
shift value creation?
Product/Service
Innovation
Business
Model
Innovation
Marketing Innovation
Channel Innovation
Source : Arthur
eBusiness Perspective
( e-Business 혁신 단계 )
Channel Enhancement
Value Chain Integration
Convergence
Industry
Transformation
소액 투자로 다소의 매출 증대
온라인상에서 고객의 행동을 학습
비용 절감
매출 증대
공급업체와의 Win-Win관계
가치 창출 활동에 집중
제품 및 서비스의 재구성 (예: 개별화)
최초 진입자의 이익, 시장 지배 사업자
핵심역량 및 경쟁력의 확보
출처: PwC
eBusiness의 기회요인
Web SI
- Web SI Consulting
- Web Applications
- Web Solutions
e-Biz / M-biz
- e-Biz Consulting
- e- Biz Integration
- e-Biz Solutions
e-Biz Total
- e-Total Consulting
- e- Biz Total Integration
- e- Biz Total Solution
Business Value
100명
250명
300명
성장 가시화 단계
안정적 성장 단계
120억
400억
700억
Degree of Innovation
성장기반 조성
단계별 사업 추진계획
Web build
- Web Planning
- Design/Component
50%
15%
10%
10%
15%
30%
20%
30%
7%
10%
5%
SCM
CMS
ERM
ERP
KMS
HRM
SCM (Supply Chain Management)
2004
2003
ERM (Enterprise Resource Management)
SI Development & Solutions
eBiz Service & Solutions
10%
15%
20%
55%
2008
Web Service & Solution
eBiz Consulting
SI Service & Solution
Network Integration
고용 및 매출액 규모별 IT중소.벤처기업 분포
출처 : 정보통신부
고용규모별 IT중소벤처기업 분포
매출액 규모별 IT중소벤처기업 분포
10인 이하
20인 이하
50인 이하
100인 이하
100인 이상
고용규모별
100인 이상(845개 업체)
10억 이하 (4,159개 업체)
5억 이하
10억 이하
100억 이하
200억 이하
200억 이상
매출액 규모별
*
The Supply Chain Process Model
*
*
Product
Description of the company’s products
1,000,000
Product
Description of the company’s products
900,000
Product
Description of the company’s products
1,100,000
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
Description of the contents
Description of the contents
Contents text
Contents text
1. Describe contents for a Chart
Description of the company’s sub contents
Description of the company’s sub contents
2. Describe contents for a Chart
Description of the company’s sub contents
Description of the company’s sub contents
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Products
Description of the company’s products
Service
Description of the company’s service
Technology
Description of the company’s technology
Market
Description of the company’s market
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Title
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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
Description of the products
Description of the business
Description of the business
Description of the products
Description of the business
Description of the products
Description of the products
Description of the business
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Your
Slogan
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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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Subtitle
Subtitle
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Subtitle
A title about content
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2005 Company Content
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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