ꆡꆡꆡ뗚3뻭뗚2웚ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ퓂ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ맜ꆡ샭ꆡ톧ꆡ놨쓪믹폚랴쿲컯쇷뗄짌욷뚨볛뫍췋믵헾닟퇐뺿돂ퟓ쇖ꆡ헅ퟓ룕ꆡ돂뷰뻕(뮪훐뿆벼듳톧맜샭톧풺)ꆡꆡ햪튪:ퟛ쫶쇋믹폚랴쿲컯쇷뗄짌욷뚨볛뫍췋믵헾닟뗄ퟮ탂퇐뺿돉맻ꆣ퓚듋믹뒡짏,춨맽붨솢쒣탍,뛔믹폚랴쿲컯쇷뗄짌욷뚨볛닟싔뫍췋믵헾닟뷸탐쇋뷸튻늽뗄퇐뺿,늢쟳돶쇋짌욷뗄ퟮ폅볛룱뫍ퟮ폅췋믵볛룱ꆣ믹폚쒣탍,뛔맜샭쳡돶쇋튻킩붨틩ꆣퟮ뫳횸돶쇋붫살뿉쓜뗄퇐뺿랽쿲ꆣ맘볼듊:랴쿲컯쇷;볛룱;췋믵헾닟;쿻럑헟탨쟳훐춼럖샠뫅:ꆡ컄쿗뇪쪶싫:Aꆡ컄헂뇠뫅:1672-884Ò(2006)02-0179-03PricingandReturnPolicyofCommodityinReverseLogisticsChenZilinꆡZhangZigangꆡChenJinju(HuazhongUniversityofScienceandTechnology,Wuhan,China)Abstract::reverselogistics;price;returnpolicy;consumerdemand샭랽쪽ꆣ쯻쏇춬쪱횸돶,췋믵헾닟뿉틔뫜뫃뗘붵1ꆡ쿠맘퇐뺿뗍탨쟳뗄늻좷뚨탔ꆣ쯻쏇춬퇹횻퇐뺿쇋췪좫늻쒿잰맺췢맘폚랴쿲컯쇷뗄퇐뺿훷튪벯훐퓚뷓쫜췋믵뫍췪좫뷓쫜췋믵솽훖벫뛋쟩뿶ꆣ샭싛닣쏦,뛔믹폚랴쿲컯쇷뗄짌욷뚨볛뫍췋믵Samar뗈[7]퓚퇐뺿뗧ퟓ짌컱뮷뺳쿂뗄쿺쫛쪱,헾닟뗄퇐뺿짐늻뛠볻ꆣLal뗈[1]뛔볛룱헛뿛쒣탍쳖싛쇋짺닺짌뗄짌욷뚨볛닟싔뫍췋믵헾닟,떫뷸탐쇋퇐뺿,횸돶춨맽볛룱헛뿛뿉틔뛔맋뿍뗄쫇쯻쏇뫶싔쇋짌욷볛룱뛔췋믵닺짺뗄펰쿬ꆣ탐캪닺짺펰쿬ꆣWebster뗈[2]퇐뺿쇋퓚뛌훜웚짌틔짏쫇맺췢뗄퇐뺿쟩뿶,맺쓚뛔랴쿲컯쇷욷뗄쿺쫛훐,짺닺짌뛔럖쿺짌쎻폐쿺쫛돶좥뗄뗄퇐뺿뮹뫜짙,뛔믹폚랴쿲컯쇷뗄짌욷뚨볛뫍닺욷,퓚벾뛈쒩내헕튻뚨뗄헛뿛뷸탐믘쫕훐뗄췋믵헾닟뮹캴볻폐컄헂짦벰ꆣ럧쿕,늢쟒뛔탨쟳늻좷뚨쟩뿶쿂뗄췋믵헾닟뷸탐쇋첽쳖ꆣ떫쫇틔췹뗄퇐뺿듳뛠횻쫇럖컶솽훖벫뛋쟩뿶쿂,쯻쏇뫶싔쇋췋믵헾닟뛔맋뿍탐캪뗄펰쿬ꆣMarvel뗈[3]퓚맋뿍떽듯쪱볤늻좷뚨(늻뷓쫜췋믵뫍췪좫뷓쫜췋믵)뗄췋믵헾닟,뛸뗄쟩뿶쿂,뛔짌욷뗄뚨볛닟싔ꆢ췋믵헾닟뫍뿢듦퓚쿖쪵떱훐,벸뫵쯹폐뗄웳튵뚼뷓쫜췋믵,뛸듳닟싔뷸탐쇋퇐뺿ꆣ뛠쫽쟩뿶쿂맋뿍췋믵늢늻쓜뗃떽짌욷뗄풭볛,Padmanabhan뗈[4]횸돶짺닺짌춨맽훆뚨뫃뗄췋믵헾닟,뿉틔볓듳럖쿺짌뗄폈웤쫇맋뿍뛔짌욷틑뺭쪹폃쇋튻뛎쪱볤뗄쟩뿶뺺헹돌뛈,듓뛸듓훐믱샻ꆣ쯻쏇뛔췪좫늻뷓쫜췋쿂ꆣ쯹틔죧맻횻뛔솽훖벫뛋쟩뿶뷸탐퇐뺿,뻍늻믵뫍췪좫뷓쫜췋믵(췋믵쪱맋뿍뿉틔뗃떽짌욷쓜랴펳쿖쪵ꆣ쇭췢,헢킩퇐뺿뚼뫶싔쇋짌욷볛룱뗄풭볛놾짭뛔췋믵뗄펰쿬,좻뛸퓚쿖쪵훐,짌욷뗄볛룱)솽훖벫뛋쟩뿶뷸탐쇋뛔뇈럖컶ꆣTsay뗈[5]퇐뺿쇋듦퓚솽룶뺺헹뗄럖쿺짌뫍튻룶짺닺췹췹쫇펰쿬쿻럑헟뻶뚨쫇럱췋믵뗄튻룶훘튪틲짌뗄쟩뿶쿂뗄짺닺짌뗄뚨볛닟싔,떫쯻쏇좴쎻쯘ꆣ죧맻짌욷뗄볛룱뫜뗍,쿻럑헟췹췹럅웺췋폐뾼싇췋믵헾닟뛔짌욷췋믵쫽솿뗄펰쿬ꆣSar2믵;죧맻짌욷뗄볛룱뷏룟,쓇쎴쿻럑헟췋믵뗄뿉vary뗈[6]죏캪뛔폚짺닺짌뫍쇣쫛짌살붲,췋믵쓜탔뻍듳듳퓶볓쇋ꆣ놾컄쏖늹쇋틔짏퇐뺿뗄늻헾닟쫇튻룶뫜뫃뗄쇋뷢쿻럑헟탨쟳뗄릤뻟,뛸ퟣ,춨맽붨솢쫽톧쒣탍,쟳돶쇋짌욷뗄ퟮ폅볛룱늻뷶뷶쫇튻훖뛔폚캴쿺쫛돶좥뗄닺욷뗄튻훖뒦뫍짌욷뗄ퟮ폅췋믵볛룱ꆣ쫕룥죕웚:2005-04-11ꆤ179ꆤ' 1994-2008 China Academic Journal Electronic Publishing House. All rights reserved.
맜샭톧놨뗚3뻭뗚2웚2006쓪3퓂쪽훐,Dp1뇭쪾릫쮾뗄쿺쫛쫕죫;Rp2뇭쪾릫쮾뷓쫜췋믵2ꆡ쒣탍퓬돉뗄쯰쪧ꆣꆡ쒣탍뗄볙짨헢샯뗄쫕죫놾살펦쫇뿛돽돉놾뫳뗄쫕죫,볙짨횻듦퓚튻룶짺닺짌뫍캪쫽훚뛠뗄쿻럑췋믵쫽솿튲펦뿛돽뿉췬뻈믘살뗄닺욷쫽솿,떫헟,짺닺짌뛔쿻럑헟뷸탐횱뷓쿺쫛ꆣ헢훖볙짨웤쫇퓚쪽(3)훐늢쎻폐뇭쿖돶살,헢퇹ퟶ늢쎻폐쪵헽뫃랴펳쇋뗧ퟓ짌컱뮷뺳쿂짺닺짌횱뷓뛔맋쪧좥튻냣탔,헢쫇틲캪ퟮ폅뗄뚨볛뫍췋믵헾닟뿍뷸탐쿺쫛뗄쟩뿶ꆣ쿻럑헟듓짺닺짌뒦릺싲튻늢쎻폐쫜떽헢킩틲쯘뗄펰쿬,퓚놾컄뗄쒣탍훐,볾짌욷탨튪횧뢶p1풪ꆣ쿻럑헟릺싲짌욷뫳,랢쯼쏇늢늻쫇뻶닟뇤솿ꆣ쇭췢,평폚놾컄쫇햾퓚짺쿖쯹릺싲뗄짌욷늢늻쓜쇮ퟔ벺싺틢,폚쫇헒짺닺짌뗄뷇뛈살쳖싛짌욷뗄ퟮ폅볛룱뫍ퟮ폅췋믵닺짌튪쟳췋믵,췋믵뫳쿻럑헟뿉틔듓짺닺짌뒦볛룱뗄,쯹틔늢쎻폐뾼싇헻룶릩펦솴뗄샻죳ꆣ냑뗃떽p2풪ꆣ쿔좻폐0ꇜp2ꇜp1ꆣ죧맻p2=0,뇭쪽(1)뫍쪽(2)듺죫쪽(3)뿉뗃쪾짺닺짌췪좫늻뷓쫜췋믵;죧맻p2=p1,뇭쪾Ξ=(d-Αp1+Βp2)p1-(r+<p1+Υp2)p2ꆡꆣ(4)짺닺짌췪좫뷓쫜췋믵ꆣp2풽듳듺뇭짺닺짌뗄췋듓쪽(4)훐뿉뾴돶,Ξ쫇튻룶뛾풪뛾듎몯믵헾닟풽폅믝ꆣ쫽,ퟔ뇤솿캪p1뫍p2ꆣ헢룶몯쫽뗄Hessian뻘헳2캪.2ꆡ탨쟳몯쫽짺닺짌죧맻폐폅믝뗄췋믵헾닟,쿻럑헟퓚-2ΑΒ-<ꆡꆣ릺싲짌욷쪱뗄맋싇뻍믡복짙,틲듋폅믝뗄췋믵Β-<-2Υ헾닟뿉틔퓶볓쿻럑헟뛔짌욷뗄탨쟳ꆣ쇭췢,짌욷쿔좻,떱4ΑΥ-(Β-<2)ꇝ0쪱,헢룶몯쫽뗄볛룱풽룟캪떥럥몯쫽,듦퓚ퟮ듳횵ꆣ쿂쏦뻍듋쟩뿶쳖싛헢,맋뿍뛔짌욷뗄탨쟳뻍믡풽킡ꆣ쿻럑헟뛔짌욷뗄탨쟳펦룃쫇짌욷뗄볛룱p1뫍췋믵룶쒣탍ꆣ볛룱뿉틔쟳돶떱p2뗄몯쫽ꆣ짨맋뿍뗄탨쟳캪D,쿔좻폐D=2Υd-(Β-<)rf(p1,p2)ꆡ,p13=4ΑΥ-(Β-<2;)5Dꇜ0;ꆡ5Dꇝ0ꆡꆣ(Β-<)d-2Αr5p15p2p23=틔췹뗄퇐뺿헟퓚붨솢탨쟳몯쫽쪱튻냣뚼쪹4ΑΥ2-(Β-<)폃쿟탔쒣탍쪱,짺닺짌뿉믱뗃ퟮ듳샻죳ꆣ,쮵쏷쿟탔쒣탍폐뫜뛠폅뗣,뇊헟퓚헢샯튲ퟱ톭헢훖랽쪽,뛔탨쟳붨솢쿟탔쒣탍평폚짌욷뗄볛룱늻쓜쫇뢺쫽,쯹틔헢샯튻,벴폐뚨폐2Υdꇝ(Β-<)rꇝ0ꆡ;(5)D=d-Αp1+Βp2ꆡ,(1)춬퇹뗄,짌욷뗄췋믵볛룱튲튻뚨늻쓜쫇뢺쪽훐,d뇭쪾쿻럑헟늻쫜짌욷볛룱뫍췋믵볛룱펰쿬뗄탨쟳;Α뇭쪾맋뿍탨쟳뛔폚짌욷볛룱뗄쏴룐뛈,Αꇝ0;Β뇭쪾쫽,쯹틔쿻럑헟뗄탨쟳뛔췋믵볛룱뗄쏴룐뛈,Βꇝ0ꆣ(Β-<)dꇝ2Αrꇝ0ꆡꆣ(6)ꆡ쿻럑헟뗄췋믵몯쫽3ꆡ쇩쏴뛈럖컶뫍뛔폚맜샭뗄웴쪾짌욷뗄췋믵쫽솿늻뷶쫜췋믵볛룱뗄펰쿬,춬쪱튲쫜짌욷볛룱뗄펰쿬ꆣ췋믵볛풽룟,췋믵쫽ꆡΑ뗄뇤뮯솿뻍믡풽뛠ꆣ뛸짌욷뗄볛룱풽룟튲믡쪹췋믵쫽죧맻Α뇤킡,뻍쮵쏷맋뿍뛔짌욷뗄볛룱쏴솿퓶듳룐뛈쿂붵,헢쪱짺닺짌뇘좻쳡룟p1,춬쪱튲쳡룟,벴췋믵쫽솿R쫇p1뫍p2뗄몯쫽:p2,듓뛸뿉틔믱뗃ퟮ듳샻죳ꆣ헢쫇틲캪R=f(p1,p2)ꆡ,5p134Υ[2Υd-(Β-<)r]5Rꇝ0;ꆡ5Rꇝ0ꆡꆣ5Α=-[4ΑΥ-(Β-<22;)]5p15p2캪쇋뇜쏢컊쳢맽뛈뢴퓓뮯5p232r[4ΑΥ-(Β-<2)]+4Υ[(Β-<)d-2Αr],럂헕탨쟳몯쫽5Α=-[4ΑΥ2ꆣ-(Β-<2)]뗄붨솢,뛔췋믵몯쫽튲붨솢쿟탔쒣탍:평쪽(5)뫍쪽(6)뿉뗃:R=r+<p1+Υp2ꆡ,(2)5p13쪽훐5Αꇜ0ꆡ;ꆡꆡ5p235Αꇜ0ꆡꆣ,r뇭쪾늻쫜p1뫍p2펰쿬뗄짌욷뗄췋믵쫽솿,rꇝ0;<뇭쪾쿻럑헟뗄췋믵쫽솿뛔폚짌욷볛룱뗄쏴룐뛈,<ꇝ0;Υ랴횮,죧맻쿻럑헟뛔짌욷볛룱쏴룐뛈짏짽,뇭쪾쿻럑헟뗄췋믵쫽솿뛔폚췋믵볛룱뗄쏴룐뛈,Υꇝ0ꆣ짺닺짌뇘좻춬쪱붵뗍p1뫍p2,틔놣횤믱뗃ퟮ듳ꆡ짺닺짌뗄샻죳몯쫽뫍ퟮ폅볛룱샻죳ꆣ짺닺짌뗄쿺쫛샻죳ꆡΒ뗄뇤뮯Ξ=Dp1-Rp2ꆡ,(3)Β뇤듳쮵쏷맋뿍뛔짌욷뗄탨쟳쿠뛔폚짌욷ꆤ180ꆤ' 1994-2008 China Academic Journal Electronic Publishing House. All rights reserved.
믹폚랴쿲컯쇷뗄짌욷뚨볛뫍췋믵헾닟퇐뺿ꆪꆪ돂ퟓ쇖ꆡ헅ퟓ룕ꆡ돂뷰뻕뗄췋믵볛룱뇤뗃쏴룐ꆣ헢쪱짺닺짌펦룃쳡릩룼5p132Αr-(Β-<)d-<)폅믝뗄췋믵헾닟,벴쳡룟p2,헢퇹뿉틔듳럹뛈퓶5Υ=2(Β22;[4ΑΥ-(Β-<)]볓짌욷뗄쿺쫛쫽솿ꆣ춬쪱튲탨튪쳡룟5p234Α[(Β-<)d-2Αr]p1,쯤좻쳡-5Υ=ꆣ[4ΑΥ-(Β-<22)]룟짌욷뗄볛룱퓶볓쇋짌욷뗄췋믵쫽솿,떫쫇췋평쪽(5)뫍쪽(6)뿉뗃:믵쫽솿뗄퓶볓쿠뛔폚탨쟳솿뗄퓶볓쫇튻룶뫜킡5p13뗄쫽솿5Υꇜ0ꆡ5p23;5Υꇜ0ꆡꆣ,쯹틔헢쪱짺닺짌뿉틔믱뗃룼듳뗄샻죳ꆣ뿉틔폃쫽톧풭샭살쮵쏷헢룶뷡싛ꆣ랴횮,떱Υ뇤듳쪱,짺닺짌펦룃춬쪱붵뗍짌5p13욷뗄볛룱뫍췋믵볛룱ꆣ5Β=2(Β-<)4ꆡ쯣샽럖컶[2Υd-(Β-<)r]-r[4ΑΥ-(Β-<2)][4ΑΥ2;-(Β-<2)]춨맽뻟쳥쫽뻝살쮵쏷잰쏦뗄뷡싛ꆣ5p235Β=퓚웤쯻닎쫽뚼늻뇤뗄쟩뿶쿂,쫗쿈뾴Α뗄d[4ΑΥ-(Β-<2)]+2(Β-<)[(Β-<)d-2Αr]뇤뮯뛔폚ퟮ폅볛룱뫍ퟮ폅췋믵볛룱뗄펰쿬,죧[4Αr-(Β-<22ꆣ)]춼1쯹쪾ꆣ평쪽(5)뫍쪽(6)뿉뗃:5p13p235Βꇝ0ꆡ5;5Βꇝ0ꆡꆣ뛔폚짺닺짌살붲,펦룃늻쾧듺볛뗘춨맽맣룦뗈쫖뛎,살쳡룟Β뗄횵ꆣꆡ<뗄뇤뮯떱<뇤듳쪱짺닺짌늻펦룃쳡룟짌욷뗄볛룱,틲캪헢퇹붫듳럹뛈퓶볓짌욷뗄췋믵쫽솿ꆣ춬쪱짺닺짌뮹펦룃붵뗍짌욷뗄췋믵볛룱,틲캪붵뗍짌욷뗄췋믵볛룱뿉틔복짙췋믵쫽솿ꆣ짌욷뗄춼1ꆡΑ뗄뇤뮯뛔ퟮ폅볛룱뫍ퟮ폅췋믵볛룱뗄펰쿬볛룱뫍췋믵볛룱춬쪱붵뗍,뛔짌욷탨쟳솿뗄펰듓춼1뿉틔뾴돶,퓚Α듓듳뇤킡뗄쟩뿶쿂,쿬늻믡뫜듳짺닺짌캪쇋믱뗃ퟮ듳샻죳,펦룃춬쪱쳡룟짌욷,틲캪쯼쏇뛔탨쟳몯쫽뗄펰쿬쫇쿠랴뗄ꆣ쯹틔,떱<뇤듳쪱,짺닺짌춬쪱붵뗍짌욷뗄볛룱뫍췋믵볛룱,헢헽뫃퇩횤쇋놾컄훐뗄볛룱뫍췋믵볛룱뿉틔믱뗃ퟮ듳샻죳ꆣ뿉틔폃뗄뷡싛ꆣ쫽톧풭샭살쮵쏷헢룶뷡싛웤쯼닎쫽늻뇤,뷶Β뇤뮯쪱,ퟮ폅볛룱뫍ퟮ:폅췋믵볛룱뗄뇤뮯쟷쫆죧춼2쯹쪾ꆣ5p13=5<2r[4ΑΥ-(Β-<)]-2(Β-<)[2Υd-(Β-<)r];[4ΑΥ-(Β-<22)]5p235<=d[4ΑΥ-(Β-<2)]+2(Β-<)[(Β-<)d-2Αr]-[4ΑΥ-(Β-<22ꆣ)]평쪽(5)뫍쪽(6)뿉뗃:5p135p235<ꇜ0ꆡ;5<ꇜ0ꆡꆣ춼2ꆡΒ뗄뇤뮯뛔ퟮ폅볛룱뫍ퟮ폅췋믵볛룱뗄펰쿬랴횮,떱<뇤킡쪱,짺닺짌펦룃춬쪱쳡룟짌듓춼2뿉틔뾴돶,퓚Β듓킡뇤듳뗄쟩뿶쿂,욷뗄볛룱뫍췋믵볛룱ꆣ짺닺짌캪쇋믱뗃ퟮ듳샻죳,펦룃춬쪱쳡룟짌욷ꆡΥ뗄뇤뮯뗄볛룱뫍췋믵볛룱,헢럻뫏놾컄312훐뗄뷡싛ꆣ떱Υ뇤킡쪱,튲뻍쫇췋믵쫽솿뛔폚짌욷뗄퓚웤쯼닎쫽늻뇤뗄쟩뿶쿂,<뗄뇤뮯뛔ퟮ폅췋믵볛룱뗄쏴룐뛈뇤킡,헢쪱짺닺짌뿉틔쳡룟볛룱뫍ퟮ폅췋믵볛룱뗄펰쿬죧춼3쯹쪾ꆣ짌욷뗄췋믵볛룱,틲캪헢퇹늻믡떼훂짌욷췋믵듓춼3뿉틔뾴돶,죧맻<듓킡뇤듳,짺닺짌쫽솿뗄듳럹퓶볓,떫쫇짌욷뗄탨쟳솿믡폐듳럹펦룃붵뗍짌욷뗄볛룱뫍췋믵볛룱,듓뛸좡뗃ퟮ뛈뗄퓶볓ꆣ춬쪱짺닺짌뿉틔쳡룟짌욷뗄볛룱,헢듳샻죳ꆣ헢뫍놾컄훐뗃돶뗄뷡싛쫇튻훂뗄ꆣ퇹뻍뿉틔믱뗃룼듳뗄샻죳,뿉틔폃릫쪽살쮵쏷(쿂뗚194튳)헢튻쿖쿳:ꆤ181ꆤ' 1994-2008 China Academic Journal Electronic Publishing House. All rights reserved.
맜샭톧놨뗚3뻭뗚2웚2006쓪3퓂[14]RothaermelFT,:[J].JournalofManagement,2001,27(3):297ꆫ312[15]BalasubramanianS,[J].Interna2tionalJournalofElectronicCommerce,2001,5(3):103ꆫ138춼4ꆡΥ뗄뇤뮯뛔ퟮ폅볛룱뫍ퟮ폅췋믵볛룱뗄펰쿬[16]KohJ,췋믵헾닟뷸탐쇋퇐뺿ꆣ룹뻝쒣탍쟳돶쇋뛔폚짺닺Communities:anE2BusinessPerspective[J].Ex2짌뛸퇔뗄짌욷뗄ퟮ폅볛룱뫍짌욷뗄ퟮ폅췋믵볛pertSystemsWithApplications,2004,26:155ꆫ룱ꆣ춬쪱춨맽뛔쒣탍훐닎쫽뗄럖컶,룸맜샭헟뗄166뻶닟쳡릩쇋튻킩폐폃뗄닎뾼ꆣ떫쫇랴쿲컯쇷쫇튻[17][쏀]WengerE,McdermottR,SnyderWM.쪵볹짧췅:톧쾰탍ퟩ횯횪쪶맜샭횸쓏[M].뇟틫.놱뺩룶뫜뢴퓓뗄쾵춳,쒿잰톧쫵뷧뛔쯼뗄퇐뺿뮹풶풶:믺킵릤튵돶냦짧늻릻ꆣ맘폚닺욷뚨볛닟싔뫍췋믵헾닟,뮹뿉틔춨,2003:64ꆫ66[18]헅퇓맺.믹폚쯑쯷틽쟦뗄룶탔뮯횪쪶췆쯍쾵춳짨볆맽룄뷸탨쟳몯쫽믲헟췋믵몯쫽살ퟶ뷸튻늽뗄퇐폫붨쒣뺿;쇭췢뮹뿉틔뾼싇폐뛠룶짺닺짌뗄쟩뿶,헢쪱[J].훐맺탅쾢떼놨,2004(6):60ꆫ61[19]췵뻽,랮훎욽.튻훖믹폚횪쪶뗘춼벯뗄횪쪶맜샭쾵춳쿻럑헟뛔쒳튻웳튵짌욷뗄탨쟳늻뷶쫜떽룃웳튵쒣탍뿲볜[J].릤튵릤돌폫맜샭,2003(6):10ꆫ14헾닟뗄펰쿬,뮹쫜떽뺺헹뛔쫖헾닟뗄펰쿬ꆣퟜ횮,[20]췵뻽,랮훎욽.튻훖믹폚Web뗄웳튵횪쪶맜샭쾵춳뿉틔뛔쒣탍ퟷ뷸튻늽룄뷸,틔쪹웤쓜룼뫃뗘랴펳뗄쒣탍뿲볜[J].뚫놱듳톧톧놨(ퟔ좻뿆톧냦),2003,쿖쪵쟩뿶ꆣ24(2):183ꆫ185[21]퓸욼,삶몣쇖.듓캢죭횪쪶럖쿭닟싔뾴웳튵횪쪶럖쿭닎뾼컄쿗뛔닟[J].뿆톧톧폫뿆톧벼쫵맜샭,2005(7):97ꆫ[1]LalR,[J].ManagementScience,1984,30(12):1524ꆫ1540뗚튻ퟷ헟볲뷩:쇵병(1980ꆫ),쓐,몺ퟥ,쳬뷲벻쿘죋ꆣ뚫놱[2]WebsterS,듳톧(짲퇴쫐ꆡ110004)릤짌맜샭톧풺쮶쪿퇐뺿짺ꆣ퇐뺿랽ReturnsPolicy[J].Manufacturing&ServiceOpera2쿲캪횪쪶맜샭ꆣtionsManagement,2000,2(1):85ꆫ94[3]MarvelHP,(짏뷓뗚181튳)turnsPolicies[J].InternationalEconomicReview,1995,36(1):1524ꆫ1540[4]PadmanabhanV,:MakeMoneybyMakingGood[J].SloanManagementRe2view,1995,16(1):65ꆫ72[5]TsayA,[J].Manufacturing&Ser2viceOperationsManagement,2000,2(4):372ꆫ391[6]SarvaryM,춼RoleofManufacturerReturnsPolicies:HowThey3ꆡ<뗄뇤뮯뛔ퟮ폅볛룱뫍ퟮ폅췋믵볛룱뗄펰쿬퓚웤쯼닎쫽늻뇤뗄쟩뿶쿂CanHelpinLearningtheDemand[J].Marketing,Υ뗄뇤뮯뛔ퟮ폅Letters,2001,124(4):341ꆫ350볛룱뫍ퟮ폅췋믵볛룱뗄펰쿬죧춼4쯹쪾ꆣ[7]SamarKM,듓춼4뿉틔뾴돶,죧맻Υ듓듳뇤킡,짺닺짌캪ness[J].InternationalJournalofPhysicalDistribu2쇋좡뗃ퟮ듳샻죳,뇘탫춬쪱쳡룟짌욷뗄볛룱뫍췋tion&LogisticsManagement,2004,34(1):70ꆫ88믵볛룱ꆣ헢뫍놾컄314훐뗃돶뗄뷡싛쫇튻훂뗄ꆣ뗚튻ퟷ헟볲뷩:돂ퟓ쇖(1982ꆫ),쓐,몺ퟥ,뫓쓏풭퇴죋ꆣ뮪5ꆡ뷡폯훐뿆벼듳톧(커몺쫐ꆡ430074)맜샭톧풺늩쪿퇐뺿짺ꆣ퇐뺿춨맽붨솢쒣탍,놾컄뛔짺닺짌뗄짌욷뚨볛뫍랽쿲캪릩펦솴ꆢ쫽뻝췚뻲ꆢ뗧ퟓ짌컱ꆣꆤ194ꆤ' 1994-2008 China Academic Journal Electronic Publishing House. All rights reserved.
