Sustainability, initiated by developed countries and spread to the world as a whole, has become widely accepted as a necessary environmental and social goal. Since the end of 20th century, both experts and policymakers have been trying to comprehensively define sustainability and find specific policy to guide certain organizations. One of the popular but vague definition has focused on "...development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (World Commission on Environment and Development, 1987). Nevertheless, scholars have been keeping broadening the areas where sustainability can be applied and implemented.
This research paper will focus on a potentially important concept emerging these years which may change the world-the social business. Professor Muhammad Yunus, who received Nobel Peace Prize in 2006 for his efforts and success in creating Grameen Bank aimed at offering microcredit to the poor, is the key proponent of the social business concept. This term was also first defined by Yunus in his book Creating a world without poverty —Social Business and the future of capitalism: a social business is a non-loss, non-dividend business benefiting social problems such as poverty, education, health, environment etc.
