Corporate culture in Apple, Inc.
Group Pink Panther
Table of content
Overview
Jobs
Culture from Jobs
Slogan and industry
Important personage
Products
Respected cultural elites
Overview
Apple, Inc.
Company type: Public (NASDAQ: AAPL)
Established: April 1, 1976
Headquarters Location: Cupertino, California
Ranked the world's largest market capitalization companies
In 1997, again in charge of Jobs
Highly focused product strategy,
Strict process control,
Continuous innovation
Breakthrough marketing
Jobs
Paranoid Innovation
Technology into what consumers desire
Culture from Jobs
If not us, the world will become mediocre
For Apple, has to "practice" to any shortcomings can be transformed into the realm of the advantages
If you want to prove that you are not old, no OUT ,then you have to pick up the apples.
Always popping fashion
Slogan and industry
Switch
Computer hardware, computer software, cell phones and handheld entertainment devices
Number of employees 14,800
Important personage
Steve Paul Jobs （CEO）
Timothy D. Cook（COO）
Peter Oppenheimer（CFO）
Philip W. Schiller（SVP Marketing）
Jonathan Ive（VP Industrial Design ）
Products
Software：Mac OS X，Xserve，QuickTime，iLife，iWork, iTunes
Hardware
iMac，PowerMac，PowerBook，MacBook，MacBook Pro，iBook，Apple Cinema Display，Mac mini，AirPort, MacBook Air, Air Pro
Respected cultural elites
Quality is more important than quantity
User-personalized product and service guide
By staff personalization to shape corporate culture and innovation
Handheld entertainment devices
Cell phone：iPhone
