훐맺쏦ퟓ컄뮯뛔튫탔쿻럑뗄펰쿬럖컶ꆪꆪ믹폚ꆰ80뫳ꆱ좺쳥뗄쪵횤퇐뺿뚡?럥ꎨ훐쓏닆뺭헾램듳톧1릤짌맜샭톧풺ꎬ뫾놱커몺430074ꎩ햪튪ꎺꆰ쏦ퟓ틢쪶ꆱ쫇훐맺쿻럑헟춻돶뗄놾췁뮯쳘헷ꎬ째춸퓚컒쏇죕뎣짺믮뗄뗣뗎횮훐ꆣ쯤좻쪵볹뷧틔듋캪쟐죫뗣햹뾪펪쿺퓧틑듦퓚ꎬ떫쫇톧쫵뷧뛔폚쏦ퟓ폫쿻럑맘쾵뗄쿠맘쪵횤퇐뺿죔좻뷏짙ꆣ룃퇐뺿틔80뫳캪뗷닩퇹놾ꎬ닉폃뗷닩컊뻭뗄랽램ꎬ첽쳖쇋쏦ퟓ틢쪶뛔튫탔쿻럑뗄펰쿬ퟷ폃ꎬ춬쪱ꎬ듓탔뇰ꆢ뮧벮살풴뫍쫇럱쫇뛀짺ퟓ얮죽랽쏦럖컶웤쏦ퟓ틢쪶뗄닮틬탔ꎬ뻟폐튻뚨뗄샭싛볛횵뫍맜샭뷨본틢틥ꆣ맘볼듊ꎺ쏦ퟓ틢쪶ꎻ튫탔쿻럑ꎻ80뫳튻ꆢ컊쳢뗄쳡돶쇖폯쳃ꎨ1994ꎩ횸돶ꎬ쏦ퟓꎨFaceꎩ쯼돩쿳ꎬ늻뿉ힽ쏾ꎬ떫좴쫇훐맺죋뗷뷚짧믡붻췹뗄ퟮ쾸쓥뗄뇪ힼꎬ쯼뒥벰떽쇋훐맺죋짧믡탄샭ퟮ캢쏮웦틬횮뗣ꆣ쯻죏캪춳훎훐맺뗄죽룶얮짱쫇쏦ퟓꆢ쏼퓋뫍뛷믝ꎬ퓚헢죽룶얮짱훐ꎬ쏦ퟓ뇈쏼퓋뫍뛷믝뮹폐솦솿ꎬ뇈쿜램룼쫜죋ퟰ뺴ꆣ[1]ꆰ죋믮튻헅솳ꎬ쫷믮튻헅욤ꆱ퓚쒳훖돌뛈짏틑뺭쫇컒쏇뒫춳훐맺죋쓚탄짮뒦뗄ퟹ폒쏺ꆣꆰ첧춷늻볻뗍춷볻ꆱ뗄쟗엳뫃폑뇠횯돉쇋슳톸쯹쏨쫶뗄ꆰ뇋듋탄룎뚼쇋좻ꆱ뗄ꆰ쫬죋짧믡ꆱꆣ짺믮훐ꎬ캪쇋쏦ퟓ튻훀잧뷰ꎬ캪쇋쏦ퟓ훷뚯믲헟놻뚯튫엊뇈뗄탐캪싅볻늻쿊ꆣ뒩쏻없ꆢ돩쏻퇌ꆢ뫈쏻뻆ꆢ뾪쏻뎵횮쯹틔돉캪쪱쿂짧믡뢡퓪럧웸뗄훷탽싉ꎬퟮ룹놾뗄풭틲쫇쏦ퟓ틢쪶퓚ퟷ쯮ꆣ슬첩뫪ꎨ2005ꎩ횸돶ꎬ폫컷랽죋쿠뇈ꎬ쫜좺쳥뗄펰쿬뷏듳쫇훐맺죋쿻럑탐캪뗄쿔훸쳘뗣ꎬ훐맺죋룼훘쫓뇰죋뗄뾴램뫍틢볻ꆣ[2]뛔폚80뫳뗄첽쳖튻횱쫇짧믡뗄붹뗣뮰쳢ꎬ쯻쏇돶짺폚룄룯뾪럅웰늽뷗뛎뗄1980쓪틔뫳ꎬ돉뎤퓚뮥솪췸뿬쯙랢햹뗄쪱듺ꎬ쯻쏇룶탔쿊쏷ꆢ쳘솢뛀탐ꎬ탐캪랽쪽뫍볛횵맛폫뢸놲쏇췪좫늻춬ꆣ뻝ꆶ훐맺춳볆쓪본ꆷ쇏쿔쪾ꎬ헢튻좺쳥뗄죋뿚ퟜ쫽듯떽쇋틚ꆣ쯻쏇뗄쿻럑탄샭뫍탐캪쒣쪽틑뺭틽웰톧쫵뷧뫍쪵볹뷧뗄맣랺맘힢ꆣ틲듋ꎬ본폚쏦ퟓ틢쪶퓚쿻럑맽돌훐뗄훘튪펰쿬ꎬ놾퇐뺿쫔춼믘듰틔쿂벸룶컊쳢ꎺꎨ1ꎩ80뫳좺쳥뗄쏦ퟓ틢쪶쫇럱좷쪵뇈뷏잿ꎿꎨ2ꎩ쏦ퟓ틢쪶폫튫탔쿻럑쫇럱듦퓚쿔훸쿠맘탔ꎬ벴ꎺ쏦ퟓ틢쪶풽잿ꎬ튫탔쿻럑틠풽잿ꎿꎨ3ꎩ죋뿚춳볆뇤솿ꎨ죧ꎺ탔뇰ꎬ쫇럱뛀짺ퟓ얮ꎬ뮧벮살풴ꎩ쓜럱랴펳돶쏦ퟓ틢쪶뗄쿔훸닮틬ꎿ뮹탨튪쳘뇰쮵쏷뗄쫇ꎺꎨ1ꎩ평폚튫탔쿻럑쫇튻훖틑뺭뢶훮폚탐뚯뗄쪵볊탐캪ꎬ뛸ퟷ캪톧쫵퇐뺿뫜쓑좥닢솿뫍뿘훆룄뇤솿ꎬ톧쫵뷧춨폃뗄ퟶ램쫇쪹폃튫탔쿻럑쟣쿲살닢솿ꎻꎨ2ꎩ놾컄틔80뫳ퟷ캪뗷닩뛔쿳ꎬ틔웚듓헢튻쳘뚨좺쳥훐톰헒떽맣듳훐맺쿻럑헟뗄릲탔ꆣ뛾ꆢ컄쿗움쫶ꎨ튻ꎩ폐맘쏦ퟓ폫쿻럑뗄컄쿗맘폚훐맺죋쏦ퟓ뗄싛쫶ꎬퟮ퓧쫇평쏀맺뒫뷌쪿Smishꎨ1894ꎩ쳡돶뗄ꆣ쯻죏캪ꎬ쏦ퟓ헢룶듊뛔훐맺죋살쮵쓚ퟷ헟볲뷩ꎺ뚡?럥ꎨ1986ꆪꎩꎬ쓐ꎬ뢣붨좪훝죋ꎬ훐쓏닆뺭헾램듳톧쫐뎡펪쿺튵2008벶쮶쪿퇐뺿짺ꆣꆤ118ꆤ
몭뢴퓓ꎬ뇈컒쏇쯹쓜쏨쫶믲헟뿉쓜쇬컲뗄뮹튪럡뢻ꎬ놣좫ꆰ쏦ퟓꆱ쫇훐맺죋뗄뗚튻탔룱ꆣ[3]뷼듺훐컷랽톧헟죧ꎬ쇖폯쳃ꆢ슳톸ꆢDominoꎨ쏀ꎩꆢStoveꎨr쏀ꎩ뗈뚼죏캪ꆰ쏦ퟓꆱ쫇뷢쫍뫍횧엤훐맺죋짧믡탐캪뗄맘볼ꎬ늢룹뻝쯻쏇죕뎣짺믮훐뗄뚴볻뛔쏦ퟓ뷸탐쇋탎쿳뗄쏨쫶ꎬ떫쫇뚼쎻폐탎돉쏷좷뚨틥ꆣ20쫀볍40쓪듺ꎬ컒맺쇴쏀죋샠톧볒뫺쿈뷺쫗듎붫쏦ퟓ퇐뺿듸죫짧믡뿆톧쇬폲ꆣ쯽횸돶쏦ퟓ뫍솳쫇췪좫늻춬뗄솽룶룅쓮ꎬ쏦ퟓ쫇욾뷨돉릦뫍뿤튫뛸믽샛웰살뗄쏻짹ꎬ뛸솳쫇짧좺뛔뗀뗂솼뫃헟쯹돖폐뗄ퟰ뺴ꆣ[4]듋뫳ꎬ쏦ퟓ맛틽웰쇋맺쓚췢톧헟뗄맘힢ꎬ훜쏀쇦ꆢ뫎폑퓸붫튻킩톧헟뛔쏦ퟓ뻟폐듺뇭탔뚨틥뷸탐쫡샭ꎬ죧뇭1쯹쪾ꆣ[5]뇭1폐맘쏦ퟓ뚨틥뗄맘볼듊벫웤쳘즫[6ꎨ]P196ꎩ톧헟쏦ퟓ뚨틥뗄맘볼듊쳘즫뫺쿈뷺ꎨ1944ꎩퟰ뺴ꆢ짹췻솳ꆢ쏦ퟓ늻춬Goffmanꎨ1955ꎩퟔ컒탄쿱ꎬ짧믡헽쿲볛횵뮥뚯탔뚨틥Stoveꎨr1962)짧믡캻훃ꎬ짧믡틢쪶릦쓜탔럖컶ꎺ뷗벶ꆢ싗샭Brown&Levinsonꎨ1978ꎩ릫훚ퟔ컒탄쿱탨튪ꎺ쿻벫ꆢ믽벫쏦ퟓ뫎폑ꎨ1976ꎩퟰ훘ꆢ릧뺴ꆢ럾듓쯻죋맘쾵ꎬ쿠뮥탔돂횮헑ꎨ1982ꎩퟔ컒탄쿱ꆢퟔ컒릫훚탄쿱죏횪맽돌돉훐펢ꎨ1986ꎩퟰ뺴ꆢ볛횵ꆢ훘튪탔훷ꆢ뿍맛쏦ퟓToomeyꎨ1988ꎩ탄쿱ꎬ짭럝ퟔ컒ꎬ컄뮯ꎬ듨짌듳늿럖퇐뺿쏦ퟓ뗄컄쿗믹놾짏뚼퓚뚨탔닣쏦ꎬ닠훘폚뛔쏦ퟓ뗄뚨틥뫍쏦ퟓ럖샠뗄퇐뺿ꎬ뇈죧붫쏦ퟓ럖캪쿻벫/믽벫솽룶닣듎ꎨBrown&Levinson,1978ꎩꎻ[7]훷/뿍맛쿲뛈ꎨ돉훐펢ꎬ1986ꎩꎻ[8]ퟔ컒/쯻죋ꎨToomeyꎬ1988)ꎻ[9]짧믡탔/뗀뗂탔ꎨ뷰튫믹ꎬ1988ꎩꆣ[10]평폚룷룶톧뿆퇐뺿랽램폐쯹늻춬ꎬ룷룶쇬폲폐맘쏦ퟓ뗄퇐뺿돉맻횮볤튲뷏짙릲탔ꎬ떼훂룅쓮뫍뚨틥뗄럖웧뫍럖샠뇪ힼ뗄늻춳튻ꆣ뺡맜쏦ퟓ틑뺭틽웰톧쫵뷧풽살풽뛠뗄맘힢ꎬ떫쫇뛔폚쏦ퟓ뗄닢솿랽쏦ꎬ짐좱랦놻톧뷧맣캪뷓쫜뗄돉쫬뗄솿뇭뿉릩뷨본ꎬ헢튲ퟨ낭쇋펪쿺쇬폲뷸튻늽듓쪵횤뷇뛈퇐뺿쏦ퟓ뛔쿻럑탐캪뗄펰쿬ꆣ뇈뷏폐펰쿬솦뗄솿뇭폐솽룶ꎬ튻룶쫇BaoꎬZhou&Suꎨ2003ꎩ뾪랢뗄쏦ퟓ맛뗄솿뇭ꎬ횻폐4룶닢쿮ꎬ붫쏦ퟓ볲뮯캪튻캬뇤솿ꎻ[11]쇭튻룶쫇Cheungetalꎨ.1996ꎩ뾪랢뗄ChinesePersonalityAssessmentInventoryꎨCPAIꎩꎬ쏦ퟓ쫴폚죋룱솿뇭뗄웤훐튻룶ퟓ솿뇭ꎬ릲폐11룶닢쿮ꎬ11룶닢쿮횻닢솿쏦ퟓ맛튻룶캬뛈ꎨCheungetal.,1996;Cheungetal.,2001ꎩꆣ[12]쯤좻헢솽룶솿뇭뗄탅뛈뫍킧뛈뚼듯떽컈뚨뗄뇪ힼꎬ떫쫇ꎬ틀뻉늻쓜싺ퟣ퇐뺿탨튪ꎬ뫜쓑첽쳖쏦ퟓ뛔쿻럑탐캪펰쿬뗄ퟷ폃믺샭ꆣ쒿잰ꎬ톧쫵뷧죔좻뫜짙폐냑쏦ퟓퟷ캪뫋탄뇤솿폫쿻럑솪쾵퓚튻웰뗄쪵횤퇐뺿ꆣJoyꎨ2001ꎩ퇐뺿쇋쿻럑헟춨맽샱욷릺싲살릮만짧믡맘쾵뗄탐캪ꎬ늢횸돶헢훖쿻럑탐캪쫜떽쏦ퟓ컄뮯뗄쿔훸펰쿬ꆣ[13]뺡맜죧듋ꎬ쯽튲횻쫇붫쏦ퟓퟷ캪펰쿬틲쯘틽죫떽뛔웤쯻펪쿺뇤솿뗄퇐뺿쒣탍훐ꆣYauꎨ1994ꎩ힢틢떽쇋쏦ퟓ뛔맋뿍싺틢뛈뗄펰쿬ꎬ떫튲쎻폐뾼달쏦ퟓ뛔쿻럑탐캪뗄펰쿬ꆣ[14]ꎨ뛾ꎩ폐맘튫탔쿻럑뗄컄쿗튫탔쿻럑ꎨConspicuousConsumptonꎩퟮ퓧평볓쓃듳톧헟Raꎨe1796ꆪ1872)쳡돶ꆣVeblenꎨ1899ꎩ퓚ꆶ폐쿐뷗벶싛ꆷ뛔튫탔쿻럑뗄싛쫶틽웰쇋톧쫵뷧뗄맣랺맘힢ꎬVeblen죏캪ꎬ튪믱뗃늢놣돖ퟰ죙ꎬ뷶뷶놣폐닆뢻믲좨솦쫇풶풶늻릻뗄ꎬ폐쇋닆뢻믲좨솦뮹뇘탫쓜릻쳡릩횤쏷ꎬ틲캪ퟰ죙횻쫇춨맽헢퇹뗄횤쏷뗃살뗄ꆣ퓚펪쿺톧뷧ꎬ늻춬쇷엉뗄톧헟뛔폚튫탔쿻럑뗄죏쪶뫍뚨틥짐폐럖웧ꎬ춨맽컄쿗뗄믘맋ꎬ뇊헟죏캪뛔튫탔쿻럑퇐뺿뇈뷏폐듺뇭탔뗄솽캻톧헟쫇Oꆯcass뫍MasonꆣOꆯcass&McEwenꎨ2004ꎩ힢틢떽쇋뫜뛠퇐뺿훐붫튫탔쿻럑뫍뗘캻쿻럑뗈춬ꎬ늢횸돶솽헟뗄쟸뇰폫솪쾵ꎬ쯻쏇죏캪쫇럱릫뾪쫇쟸럖솽헟뗄맘볼ꆣ[15]Masonꎨ1981ꎩ횸돶튫탔쿻럑쫇튻훖ힷ쟳짧믡뗘캻뗄쿻럑탐캪ꎬ늢돵늽붨솢쇋튫탔쿻럑뗄퇐뺿뿲볜ꎬ쯻죏캪춨맽냑죋쏇잱퓚튫탔탨쟳뢽볓떽닺욷짏ꎬ믡퓶볓닺욷뗄컼틽솦ꆣ횵뗃튻쳡뗄쫇ꎬMason쳡돶ꆰ뾼싇떽늻춬짧믡볤듦퓚ퟅ닮틬ꎬ늻뿉쓜붨솢튻훖헫뛔뗘캻떼쿲탍쿻럑헟뗄웕뇩쫊폃뗄튻냣샭싛ꆱꆣ[16]듋췢ꎬ폐킩톧헟듓늻춬쫓뷇ퟷ쇋쿠맘퇐뺿ꎬ뻟폐듺뇭탔뗄죧Wong&Ahuviaꎨ1998ꎩ듓짧믡컄뮯뗄닮틬죫쫖ꎬ춨맽쪵횤럖컶ꎬ뛔뚫컷랽쿻럑헟뗄짝돞욷쿻럑탐캪뷸탐뇈뷏ꆣ[17]맺쓚톧헟횣폱쿣ꆢ풬짙럥ꆢ룟펢ꎨ2008ꎩ퓚틑폐퇐뺿뗄믹뒡짏쳡돶쇋믹폚SCM뗄튫탔쿻럑잰훃틲쫽펰쿬쒣탍ꎬ늢횸돶ꆰ짌욷뗄쿳헷틢틥뛔튫탔쿻럑뫍뗘캻쿻럑폐쿔훸펰쿬ꎬ뗘캻쿻럑뛔튫탔쿻럑폐쿔훸펰쿬ꆱꆣ[18]ꆤ119ꆤ
죽ꆢ퇐뺿볙짨붨솢놾퇐뺿틢퓚첽쳖쏦ퟓ틢쪶ꎨFaceConsciousnessꎩퟷ캪잰훃뇤솿뛔튫탔쿻럑뗄펰쿬ퟷ폃ꎬ틔벰탔뇰ꆢ뮧벮살풴ꆢ쫇럱쫇뛀짺ퟓ얮헢죽룶죋뿚춳볆뇤솿쫇럱랴펳돶쏦ퟓ틢쪶뗄쿔훸닮틬ꆣ쿂쏦럖뇰쮵쏷헢벸룶뇤솿뗄몬틥틔벰쿠맘퇐뺿볙짨뗄뗄샭싛믹뒡ꆣ뗚튻룶뇤솿쫇쏦ퟓ틢쪶ꎬ횸룶쳥웚췻쯻죋폨틔웤ퟔ컒짧믡볛횵죏춬뗄튻훖탨쟳룐ꎬ헢샯뗄쏦ퟓ틢쪶쫇횸죋쏇뛔폚ퟔ컒쏦ퟓ뗄룐횪돌뛈ꆣ퓚벯쳥훷틥컄뮯얨뫱뗄훐맺ꎬ룶죋늢늻쫇튻룶췪헻뗄헻쳥ꆣ샽죧ꎬ훐맺뗄쓐ퟓ춨뎣냑ퟔ벺쫓캪뛹ퟓꆢ탖뗜ꆢ헉럲뫍뢸쟗쯄룶뷇즫ꎬ뛸늻쫇쯻ퟔ벺ꎨGAOꎬ1998ꎩꆣ[19]평폚짮쫜뒫춳죥볒쮼쿫뗄펰쿬ꎬ쏦ퟓ늢늻뷶뷶듺뇭룶죋ퟔ벺뗄짹췻ꎬ룼쫇듺뇭쇋볒춥ꆢ쟗웝ꆢ엳폑짵훁쫇춬쫂뗄좺쳥짹췻ꆣ틲듋ꎬ훐맺죋췹췹뻟폐잿쇒뗄쏦ퟓ틢쪶ꎨFaceConsciousnessꎩꆣ헢킩쪹뗃훐맺죋뗄쿻럑췹췹뻟폐짧믡쫴탔ꎬ늢뛔탄샭탨튪뫍ퟔ컒쪵쿖탨튪뗈훮뛠랽쏦닺짺펰쿬ꎨBelkꎬ1988ꎩꆣ[20]80뫳좺쳥늻뿉쓜쒨뗴헢닣믹놾뗄컄뮯룹풴ꆣ튲틲듋ꎬ뗃떽볙짨튻ꆣH1ꎺ80뫳좺쳥뗄쏦ퟓ틢쪶뷏잿ꆣ쏦ퟓ틢쪶뛔튫탔쿻럑뗄펰쿬ퟷ폃뿉틔춨맽ꆰ춾뺶ꆪ쒿뗄ꆱ샭싛살뷢쫍ꎬRokeachꎨ1973ꎩ죏캪볛횵맛쫇죋샠탐캪ퟮ뫋탄뗄쟽뚯솦ꆣ뻟쳥퓚펪쿺쇬폲퇐뺿훐ꎬ평폚쿻럑헟뗄릺싲탐캪쫇웤쓚탄탨쟳뗄췢뮯뇭쿖ꆣ[21]샽죧ꎬ뛔폚늻춬뗄맋뿍살쮵ꎬ평폚웤볛횵맛쳥쾵늻춬ꎬ쯻쏇쯹뾴훘뗄닺욷쫴탔튲믡폐쯹닮틬ꆣ틲듋ꎬ뷨훺ꆰ춾뺶ꆪ쒿뗄ꆱ샭싛ꎬ뫜죝틗듓샭싛짏붫쿻럑헟뗄볛횵맛쳥쾵춬웤쿻럑탐캪솪쾵퓚튻웰ꎬ펪쿺톧헟뿉틔쾵춳럖컶맋뿍ퟷ캪뛀솢룶쳥뗄볛횵맛쳥쾵뛔폚쿻럑볛횵죏횪뗄펰쿬ꆣBao,Zhou,&Suꎨ2003ꎩ뇈뷏쇋훐쏀쿻럑헟릺싲뻶닟럧룱뗄닮틬ꎬ늢횸돶퓚훐맺뗄벯쳥훷틥볛횵맛떼쿲쿂ꎬ훐맺뗄쿻럑헟룼힢훘짧믡탨튪뗄싺ퟣꎬ룼볓힢훘쏦ퟓꎬ틲듋믡쾣췻춨맽쿻럑살쿔쪾ퟔ벺뗄쏦ퟓꆣퟛ짏쯹쫶ꎬ컒쏇뗃떽볙짨뛾ꆣH2ꎺ쏦ퟓ틢쪶뛔튫탔쿻럑폐헽쿲펰쿬ퟷ폃ꆣ뗚뛾룶뇤솿쫇뮧벮살풴ꆣ룹뻝쿖쪵쟩뿶ꎬ놾퇐뺿붫뮧벮살풴럖캪솽훖쟩뿶ꎺ돇헲뫍얩듥ꆣ뗚죽룶뇤솿쫇탔뇰ꎺ쓐뫍얮ꎻ뗚쯄룶뇤솿쫇쫇럱쫇뛀짺ퟓ얮ꎺ쫇뫍럱ꆣ헢죽룶뇤솿뚼쫇죋뿚춳볆뇤솿ꎬ죋뿚춳볆춳볆뇤솿뎣뎣ퟷ캪쫐뎡쾸럖뗄뇪ힼꎬ늻춬샠뇰쿻럑헟뗄릺싲뻶닟럧룱늻튻퇹ꆣ틲듋ꎬ컒쏇ퟶ돶틔쿂첽쯷탔뗄볙짨ꎺ탔뇰튫탔쿻럑뗘캻쿳헷쿻럑뮧벮살풴쏦ퟓ틢쪶ퟔ짭탎쿳쿻럑뛀짺폫럱좺쳥맩쫴쿻럑춼1놾컄퇐뺿쒣탍H3ꎺ쓐탔폫얮탔뗄쏦ퟓ틢쪶뻟폐쿔훸닮틬ꎻH4ꎺ돇헲죋뿚폫얩듥죋뿚뗄쏦ퟓ틢쪶뻟폐쿔훸닮틬ꎻH5ꎺ뛀짭ퟓ얮폫럇뛀짺ퟓ얮뗄쏦ퟓ틢쪶뻟폐쿔훸닮틬ꆣ놾퇐뺿뗄퇐뺿쒣탍죧춼1쯹쪾ꆣ쯄ꆢ퇐뺿짨볆놾퇐뺿틔듳톧짺ퟷ캪퇹놾ꎬ쒿잰퓚킣뗄듳톧짺믹놾뚼쫇80뫳ꎬ폫놾컊뗄퇐뺿좺쳥컇뫏ꎬ쯤좻뮹폐뫜듳늿럖뗄80뫳틑뺭늽죫짧믡ꎬ떫쫇쪱듺쯹뢳폨80뫳뗄좺쳥쿻럑쳘헷뿉틔듓퓚킣듳톧짺뗄쿻럑탐캪쪵횤퇐뺿훐랴펳돶살ꆣ뺡맜80뫳듳톧짺뗄릺싲쓜솦폐쿞ꎬ떫쫇쯻쏇쫇캴살쿻럑뗄훷솦뻼ꎬ뛸쟒헢튻좺쳥틑뺭풽살풽뛠뗄쫜떽톧뷧뫍쪵볹뷧뗄맘힢ꆣ틲듋ꎬ놾퇐뺿쪹폃듳톧짺퇹놾ꎬ웤뷡싛펦뻟폐듺뇭틢틥뫍쮵럾솦ꆣꎨ튻ꎩ닢솿랽램퇐뺿훐룷룶뇤솿쯹짦벰뗄솿뇭뷨본쇋맺쓚췢틑폐뗄쿠맘퇐뺿ꎬ뷡뫏훐맺놾췁쟩뿶ꎬ뛔늿럖닢쿮짔ퟷ룄뚯ꆣ놾퇐뺿뛔쏦ퟓ틢쪶뗄닢솿뷨본쇋Cheungetalꎨ.1996ꎩ뾪랢뗄ChinesePersonalityAssessmentInventoryꎨCPAIꎩ훐뗄Faceퟓ솿뇭ꎬ릲폐11룶닢쿮ꆣ튫탔쿻럑쟣쿲뷨본쇋Marcouxꎨ1995ꎩ뾪랢뗄튫탔쿻럑쟣쿲솿뇭ꎨ릲18룶닢쿮ꎩꎬ뷡뫏웤쯻닉폃룃솿뇭톧헟뗄퇐뺿뷡맻ꎬ톡좡쇋웤훐뗄13룶닢쿮ꆣ쯹폐솿뇭뚼닉폃샮뿋쳘5벶솿뇭ꎬꆤ120ꆤ
1듺뇭췪좫늻춬틢ꎬ5듺뇭췪좫춬틢ꆣ컊뻭뗄ퟮ뫳튻늿럖쫇죋뿚춳볆뇤솿뗷닩ꆣꎨ뛾ꎩ풤닢쫔캪쇋놣횤퇐뺿훊솿ꎬ퓚헽쪽랢럅컊뻭횮잰쿈뷸탐풤뗷닩ꎬ춨맽뗧ퟓ폊쿤뫍QQ헢솽훖랽쪽퓚뮥솪췸짏럖랢컊뻭ꎬ랢돶60럝ꎬ폐킧컊뻭51럝ꎬ폐킧믘쫕싊캪85%ꆣ쫗쿈뛔솿뇭뗄탅뛈뷸탐럖컶ꎬ쏦ퟓ틢쪶솿뇭뫍튫탔쿻럑솿뇭뗄탅뛈뚼춨맽뿋샊냍뫕쾵쫽ꎨCronbachAl-phaꎩ볬퇩ꎬ쏦ퟓ틢쪶솿뇭뗄Cronbach캪ꎬ튫탔쿻럑솿뇭뗄Cronbach캪ꆣ뿋샊냍뫕쾵쫽뚼듳폚ꎬ틲듋컒쏇죏캪솿뇭뗄튻훂탔뷏뫃ꆣ웤듎ꎬ춨맽틲ퟓ럖컶살볬퇩솿뇭뗄킧뛈ꆣ튫탔쿻럑솿뇭뗄KMO횵캪ꎬBartlettꆯsTest뗄Chi-Square횵캪ꎬsig횵<ꎬ쮵쏷솿뇭뗄릹붨킧뛈뷏뫃ꎬ쫊뫏ퟶ틲ퟓ럖컶ꆣ틲듋ꎬ컒쏇뛔튫탔쿻럑솿뇭뷸탐첽쯷탔틲ퟓ럖컶ꎬ틲ퟓ퓘뫉뻘헳뺭맽탽뫳ꎬ13룶닠쿮뻛벯폚3룶쳘헷룹듳폚1뗄틲ퟓꎬ샛믽뷢쫍뇈샽듯떽%ꆣ웤훐폐죽룶닢쿮뗄퓘뫉킡폚ꎬ럖뇰쫇ꆰ쪹폃쏻없닺욷죝틗뗃떽쯻죋뗄ퟰ훘ꆱꎬꆰ쏻없닺욷쫇짧믡뗘캻뗄쿳헷ꆱꎬꆰ죋쏇릺싲쏻없닺욷쓜릻룄짆ퟔ짭탎쿳ꆱꎬ폨틔즾돽ꆣ뷡맻죧뇭2쯹쪾ꆣ뇭2첽쯷탔틲ퟓ럖컶뷡맻닢쿮Component1231ꎮ쏻없닺욷틢캶ퟅ닆뢻ꎮ쪹폃쏻없닺욷뿉틔쳡짽짭볛ꎮ죋쏇릺싲쏻없쫇쓜릻뇤뗃쪱짐ꎮ쪹폃쏻없닺욷뗄죋뾴웰살룼쿱튻룶돉릦죋쪿ꎮ죋쏇릺싲쏻없쓜룸뇰죋쇴쿂뫃펡쿳ꎮ쪹폃쏻없닺욷뗄죋뾴웰살룼폐컼틽솦ꎮ쪹폃쏻없닺욷쪹죋퓚엳폑뫍춬쫂훐룼폐죋풵ꎮ죋쏇쾣췻펵폐엳폑뫍춬쫂쯹펵폐뗄쏻없닺욷ꎮ죋쏇쾣췻펵폐쯻쏇뗄훜캧쇚뻓쯹펵폐뗄쏻없닺욷ꎮ죋쏇쾣췻펵폐듳볒뚼펵폐뗄쏻없닺욷튫탔쿻럑솿뇭뗄틲ퟓ럖컶뷡맻붨솢퓚틔췹톧헟쪵횤퇐뺿뗄믹뒡짏ꎬ뗚튻룶틲ퟓ냼삨1ꆢ2ꆢ3ꆢ4헢쯄룶닢쿮쒿ꎬ뇊헟붫웤쏼쏻캪ꆰ뗘캻쿳헷쿻럑ꆱꎬ뗚뛾룶틲ퟓ냼삨5ꆢ6ꆢ7죽룶닠쿮ꎬ쏼쏻캪ꆰퟔ짭탎쿳쿻럑ꆱꎬ뗚죽룶틲ퟓ냼삨8ꆢ9ꆢ10죽룶닠쿮ꎬ쏼쏻캪ꆰ좺쳥맩쫴쿻럑ꆱꆣ죽룶ퟓ솿뇭뗄Cronbach럖뇰캪ꎺꎬꎬꎬ쮵쏷룷룶ퟔ솿뇭쓚늿튻훂탔뷏뫃ꎬ뻟폐뷏룟뗄탅뛈ꆣ컥ꆢ헽쪽뗷닩폫쫽뻝럖컶닎폫놾뗷닩뗄놻쫔뻹살ퟔ훐늿쒳돇쫐솽쯹룟킣뗄퓚킣듳톧짺ꆣ릲랢럅쇋200럝컊뻭ꎬ돉릦믘쫕168럝ꎬ믘쫕싊캪84%ꎬ웤훐13럝평폚쇏좱쪧믲헟듰낸믹놾튻훂놻쳞돽ꎬ폐킧퇹놾캪155럝ꆣ뛔퇹놾뗄죋뿚춳볆뇤솿뗄쏨쫶탔춳볆볻뇭3ꆣ뇭3죋뿚춳볆뇤솿쏨쫶탔춳볆죋뿚춳볆뇤솿샠뇰죋쫽냙럖뇈%탔뇰쓐얮쯪벰틔쿂쓪쇤22ꆪ25쯪ꆪ29쯪쯪틔짏뮧벮살풴돇헲얩듥뛀짺ퟓ얮쫇럱ꆤ121ꆤ
놾퇐뺿퓋폃죭볾뛔헽쪽뗷닩뗄뷡맻뷸탐쫽뻝럖컶ꎬ늢틀뻝럖컶뷡맻퇩횤놾컄뗄퇐뺿볙짨ꆣꎨ튻ꎩ쏦ퟓ틢쪶뗄떥튻퇹놾t볬퇩One-SampleTest쫇폃살볬퇩떥룶뇤솿뗄뻹횵쫇럱폫룸뚨뗄뎣쫽횮볤듦퓚닮틬ꎬ캪쇋퇩횤80뫳좺쳥쏦ퟓ틢쪶뗄잿죵ꎬ뇊헟좡솿뇭뗄뗄훐볤횵ꆰ3ꆱ살폫쏦ퟓ틢쪶럖횵뷸탐뇈뷏ꆣ럖컶뷡맻죧쿂뇭쯹쪾ꆣ뇭4쏦ퟓ틢쪶뗄One-SampleTest볬퇩횵캪3뻹횵tdfSigꎨ쮫캲ꎩ뻹횵닮횵95%뗄닮틬훃탅쟸볤쿂쿞짏쿞쏦ퟓ틢쪶럖횵듓뇭훐뿉틔뾴돶ꎬSigꎨ쮫캲ꎩ=<ꎬ뇭쏷쏦ퟓ틢쪶럖횵폫훐볤쮮욽ꆰ3ꆱ뇈뷏뻟폐쿔훸닮틬ꎬ헢쮵쏷쇋80뫳좺쳥쏦ퟓ틢쪶뷏잿ꆣ틲듋ꎬ볙짨튻뗃떽횤쏷ꆣꎨ뛾ꎩ쏦ퟓ틢쪶폫튫탔쿻럑뛈쿠맘탔럖컶놾퇐뺿닉폃Pearson볲떥쿠맘럖컶볬쏦ퟓ틢쪶뫍튫탔쿻럑틔벰튫탔쿻럑룷룶캬뛈횮볤뗄쿠맘맘쾵ꆣ죧쿂뇭쯹쪾뇭5쏦ퟓ틢쪶폫튫탔쿻럑뗄Pearson쿠맘럖컶뷡맻튫탔쿻럑뗘캻쿳헷쿻럑ퟔ짭탎쿳쿻럑좺쳥맩쫴쿻럑쏦ퟓ틢쪶******힢ꎺ**듺뇭퓚쮮욽짏쿔훸쿠맘듓뇭훐뿉틔뾴돶ꎬ쏦ퟓ틢쪶폫튫탔쿻럑폐쿔훸쿠맘맘쾵ꎬ늢쟒폫튫탔쿻럑뗄뗘캻쿳헷쿻럑뫍ퟔ짭탎쿳쿻럑폐쿔훸쿠맘맘쾵ꎬ떫폫좺쳥맩쫴쿻럑쿠맘탔늻쿔훸ꆣ뇊헟죏캪ꎬ80뫳뗄쏦ퟓ틢쪶폫튫탔쿻럑뗄좺쳥맩쫴탨튪쿠맘맘쾵늻쿔훸쫇폐쿖쪵틀뻝뗄ꆣ틲캪80뫳헢튻좺쳥뗄쿻럑쳘헷뻟폐뇭듯ퟔ컒ꎬ쳥쿖룶탔ꎬힷ쟳뇪탂솢틬뗄쳘헷ꆣ틲듋ꎬ컒쏇붫튫탔쿻럑뫍쏦ퟓ틢쪶뷸탐튻풪믘맩럖컶ꎬ믘맩뷡맻죧뇭6쯹쪾ꆣ뇭6쏦ퟓ틢쪶폫튫탔쿻럑뗄튻풪믘맩럖컶뷡맻쒣탍럇뇪ힼ뮯믘맩쾵쫽뇪ힼ뮯믘맩쾵쫽뎣쫽쏦ퟓ틢쪶힢ꎺ틲뇤솿캪튫탔쿻럑뇭훐룸돶쇋믘맩랽돌훐뗄뎣쫽쿮ꆢ믘맩쾵쫽뫍볬퇩뷡맻ꎬ뿉볻a=ꎬb=ꎬ춨맽쯼뻍뿉틔킴돶튫탔쿻럑뫍쏦ퟓ틢쪶뗄믘맩랽돌죧쿂ꎺ튫탔쿻럑=+×쏦ퟓ틢쪶춨맽짏쫶럖컶ꎬ컒쏇뿉틔횤쏷볙짨H2돉솢ꆣꎨ죽ꎩ죋뿚춳볆뇤솿뗄뛀솢퇹놾t볬퇩럖컶평폚탔뇰ꆢ뮧벮살풴뫍뛀짺ퟓ얮헢죽룶뇤솿캪샫즢탍뛾럖뇤솿ꎬ닮틬뇈뷏닉폃뛀솢퇹놾t볬퇩ꆣ럖컶뷡맻죧뇭7쯹쪾ꆣ뇭7죋뿚춳볆뇤솿뛀솢퇹놾t볬퇩럖컶뷡맻죋뿚춳볆뇤솿욽뻹횵뇪ힼ닮t횵Sigꎨ쮫캲ꎩ탔뇰쓐얮쏦ퟓ틢뮧벮살풴돇헲얩듥쪶뛀짺ퟓ얮쫇럱ꆤ122ꆤ
듓뇭훐뿉틔뾴돶ꎬ죽룶죋뿚춳볆뇤솿뛀솢퇹놾t볬퇩뗄t횵럖뇰캪ꎺꎬꎬꎬsigꎨ쮫캲ꎩ횵럖뇰캪ꎬꎬ뻹듳폚ꎬ쎻폐춨맽볬퇩ꆣ틲듋뿉틔횤쏷볙짨H3ꆢH4ꆢH5늻돉솢ꆣ쇹ꆢ뷡싛폫햹췻ꎨ튻ꎩ퇐뺿뷡싛놾퇐뺿횤쪵ꎬ퓚컒쏇벯쳥훷틥뫍죥볒쮼쿫훷떼쿂뗄짧믡ꎬ80뫳좺쳥뻟폐뷏잿뗄쏦ퟓ틢쪶ꆣ늢쟒ꎬ쏦ퟓ틢쪶뛔튫탔쿻럑뻟폐헽쿲뗄펰쿬ퟷ폃ꎬ쏦ퟓ틢쪶폫튫탔쿻럑뗄뗘캻쿳헷쿻럑캬뛈뫍ퟔ짭탎쿳쿻럑캬뛈폐쿔훸쿠맘맘쾵ꎬ떫폫좺쳥맩쫴쿻럑캬뛈쿠맘탔늻쿔훸ꆣ횵뗃튻쳡뗄쫇ꎬ놾퇐뺿랢쿖쓐얮횮볤뗄쏦ퟓ틢쪶쎻폐쿔훸닮틬ꎬ폫컒쏇맛쓮훐뗄쓐탔뇈얮탔낮쏦ퟓ늻컇뫏ꎬ돇헲죋뿚폫얩듥죋뿚뗄쏦ퟓ틢쪶쎻폐쿔훸닮틬ꎬ뛀짺ퟓ얮폫럇뛀짺ퟓ얮퓚쏦ퟓ짏튲쎻폐쿔훸닮틬ꆣ죧뇭8쯹쪾ꆣ뇭8볙짨폫볬퇩뷡맻볙짨뇠뫅쓚죝뷡싛H180뫳좺쳥뗄쏦ퟓ틢쪶뷏잿횤쪵H2쏦ퟓ틢쪶뛔튫탔쿻럑폐헽쿲펰쿬ퟷ폃횤쪵H3쓐탔폫얮탔뗄쏦ퟓ틢쪶뻟폐쿔훸닮틬횤캱H4돇헲죋뿚폫얩듥죋뿚뗄쏦ퟓ틢쪶뻟폐쿔훸닮틬횤캱H5뛀짭ퟓ얮폫럇뛀짺ퟓ얮뗄쏦ퟓ틢쪶뻟폐쿔훸닮틬횤캱놾퇐뺿톡좡80뫳헢튻뻟폐쪱듺쳘즫뗄좺쳥ퟷ캪뗷닩뛔쿳ꎬ쯻쏇뗄뷌폽놳뺰ꆢ돉뎤뮷뺳췪좫늻춬폚짏튻놲죋ꎬ뺭볃좫쟲뮯뫍탅쾢췸싧뮯듸룸헢튻좺쳥뗄볛횵맛뫍탐캪쒣쪽뫜쓑폃뒫춳뗄맛뗣좥짳쫓ꎬ틲듋ꎬ믹폚80뫳좺쳥살첽쳖쏦ퟓ틢쪶뛔튫탔쿻럑뗄펰쿬ꎬ듓샭싛짏살뾴ꎬ뷸튻늽삩뿭쇋쏦ퟓ쿻럑뗄퇐뺿쇬폲ꆣ듓쪵볹짏뾴ꎬ뿉틔냯훺웳튵짮죫뗄죏쪶뫍짳쫓쏦ퟓ컄뮯뗄듦퓚ꎬ늢쯦ퟅ쪱듺뗄랢햹ꎬ쏦ퟓ컄뮯랢짺쇋탂뗄뇤뮯ꎬ캪웳튵폐킧뗄펪쿺릵춨쳡릩뷨본ꎬ쳘뇰쫇퓚헫뛔80뫳쿻럑좺쳥뗄쫐뎡짏뾪췘닮틬뮯뚨캻쮼슷ꆣ춬쪱ꎬ튲캪헾뢮뫍뷌폽믺릹헽좷뗄틽떼샭탔쿻럑횸쏷쇋랽쿲ꆣꎨ뛾ꎩ뻖쿞탔뫍캴살퇐뺿햹췻쏦ퟓ폫쿻럑쿠맘뗄퇐뺿랽탋캴났ꎬ놾퇐뺿뷶뻍쏦ퟓ틢쪶뷸탐쇋첽쯷탔뗄럖컶ꎬ죔좻듦퓚뫜뛠뻖쿞탔ꎬ떫헢튲캪뷱뫳뗄퇐뺿쳡릩쇋뿉쓜뫍랽쿲탔붨틩ꆣ1ꎮ톡좡뗄퇹놾뻖쿞퓚80뫳좺쳥ꎬ헢뷶뷶쫇훐맺죋뿚훐뗄튻늿럖ꎬ늻쓜ힼ좷뗘랴펳돶쯦ퟅ쪱듺뗄랢햹ꎬ훐맺쏦ퟓ틢쪶뗄탂뇤뮯ꆣ틔뫳뗄퇐뺿뿉틔삩헅햹훁짧믡퇹놾ꎬ늢퓚늻춬뗄뗘쟸뷸탐쯦믺돩퇹ꆣ2ꎮ쎻폐짮죫첽쳖쓐얮쏦ퟓ틢쪶닮틬늻쿔훸뗄짮닣듎풭틲ꆣ쯤좻쓐얮뚼폐쏦ퟓ쿻럑쟣쿲ꎬ떫쫇쯻쏇뗄맘힢뗣뿉쓜듦퓚닮틬ꎬ샽죧ꎬ쓐짺튻냣룼힢훘쫽싫닺욷ꎨ쫖믺ꆢ뇊볇놾뗧쓔뗈ꎩ뫍맘쾵ꎨ쟫뿍ꆢ쯍샱뗈ꎩ짏뗄쏦ퟓ쿻럑ꎬ뛸얮짺룼뛠뗄맘힢럾쫎ꆢ랢탍ꆢ뮯ힱ욷뗈췢탎짏뗄쏦ퟓ쿻럑ꆣ뷱뫳뗄퇐뺿뿉틔톡좡쳘뚨뗄탐튵믲헟쳘뚨뗄닺욷샠뇰뷸탐쪵횤퇐뺿ꆣ3ꎮ맘폚쏦ퟓ틢쪶뗄닢솿ꎬ쒿잰죔좻쎻폐뫜돉쫬뗄솿뇭ꎬ퓚놾퇐뺿뗄뗷닩맽돌훐랢쿖ꎬ뛔폚짦벰쿻럑탄샭ꎨ샽죧ꎬ낮쏦ퟓꎩ쟣쿲뗄닢솿ꎬ듦퓚놻쫔폐틢쪶뗘틾님ퟔ벺헦쪵쿫램뗄쟩뿶ꎬ떼훂늻쓜릻뗃떽뿍맛헦쪵뗄쫽뻝ꆣ놾췁뮯쏦ퟓ틢쪶솿뇭뗄뾪랢튲쫇뷱뫳퇐뺿뗄튻룶훘튪랽쿲ꆣ닎뾼컄쿗ꎺ[1]쇖폯쳃ꎮ훐맺죋[M]ꎮ짏몣ꎺ톧쇖돶냦짧ꎬ1994ꎮ[2]슬첩뫪ꎮ훐맺쿻럑헟탐캪놨룦[M]ꎮ놱뺩ꎺ훐맺짧믡뿆톧돶냦짧ꎬ2005ꎮ[3]쏷뛷ꎮ컄쏷폫슪쾰ꆪꆪ뗤탍뗄훐맺죋[M]ꎮ쫦퇯ꎮ첫풭ꎺ쫩몣돶냦짧ꎬ2004ꎮ[4]뫺쿈ꎮ훐맺죋뗄쏦ퟓ맛[A]ꎮ믆맢맺ꎮ쏦ퟓꆪꆪ훐맺죋뗄좨솦폎쾷[C]ꎮ놱뺩ꎺ훐맺죋쏱듳톧돶냦짧ꎬ2004ꎮ[5][6]훜쏀쇦ꎬ뫎폑ꎮ듓뿧컄뮯뗄맛뗣럖컶쏦ퟓ뗄쓚몭벰웤퓚짧믡붻췹훐뗄퓋ퟷ[A]ꎮ훐맺짧믡탄샭톧움싛ꎨ뗚뛾벭ꎩ[C]ꎮ놱뺩ꎺ짧믡뿆톧컄쿗돶냦짧ꎬ2006ꎮ[7]Brown,.&Levinson,:Someuniversalsinlanguageuse[M].Cambridge:CambridgeUniversityPress.[8]돉훐펢ꎮ솳쏦맛쓮벰웤죥톧룹풴[A]ꎮ훐맺짧믡탄샭톧움싛ꎨ뗚뛾벭ꎩ[C]ꎮ짧믡뿆톧컄쿗돶냦짧ꎬ2006ꎮ[9]Ting-toomey,S.&Kurogi,:anupdatedface-negotiationtheory[J].Interna-ꆤ123ꆤ
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