Creativity, Innovation, Entrepreneurship
and
Venture Capital
创意、创新、创业
与
风险投资
Jointly by Dr. Lu Wei & Dr. Kent Millington
Knowledge isn’t power; Knowledge is ubiquitous. Creativity is power
知识不是力量，知识到处都有。创意才是力量。
Knowledge isn’t power; Knowledge is ubiquitous. Creativity is power
知识不是力量，知识到处都有。创意才是力量
FEDEX the hub-and-spoke system
联邦快递枢纽辐射式航线系统
Knowledge isn’t power; Knowledge is ubiquitous. Creativity is power
知识不是力量，知识到处都有。创意才是力量
The amount of knowledge & the ability of Creativity
知识与创意
Is too much knowledge a bad thing?
知识多了无创意？
Knowledge
知识数量
Knowledge
知识数量
Creativity
创意能力
Creativity
创意能力
From a left brain world to a right brain world
从左脑世界到右脑世界
Left brain activities can be automated, replicated and out sourced
左脑活动可以自动化，复制和外包
Right brain activities are contextual, synthetic and individual
右脑活动时前后关联的，综合的和个性化的
CREATIVITY: The Production of New and Useful Ideas
创意：新且有用想法的产生
• Creativity is the starting point for Innovation and Business
Growth.
•创意是创新和公司成长的起点
• Creativity is the process through which inventions occur
•创意是发明产生的过程
• Creativity is the enabling process by which something new
comes into existence.
•创意是能使新想法变为现实的过程
The three components of creativity
创意的三个组成部分
Creative thinking
创新思维
How people approach
problems and Solutions
人们对待问题的
方式和解决方案
Expertise /
Knowledge
技术/知识
Everything that a person knows and
can do in the
broad domain of his or her work
一个人在他/她的领域
所知道和能做的
Motivation
激励动机
Determines what people will
actually do
决定人们真的
要做的事情
Where do Entrepreneurs Get Their Ideas?
企业家的想法从哪来？
4%5%
20%
71%
Discovered through systematic Research
通过系统研究发现的
Swept into the PC revolution
在计算机革命中的发现
Discovered by Luck运气
Built temporary or casual job into a
business (7%)把一项临时或偶然的工
作发展为企业
Wanted as an individual consumer (6%)
作为消费者的需求Happened to
read about the industry (4%)偶然阅
读到有关的行业
Developed family member’s idea (2%)
开发家庭成员的想法
Thought up during honeymoon in
Italy (1%)在意大利度蜜月时的奇想
Replicated or
modified an idea
encountered
through
previous
employment
复制或修正了
一个在之前的
工作中产生的
想法
Additional Chinese Demographics
其他中国人口统计数据
• By 2020, 30 million unmarried young men (bare branches)
• 到2020年，将有三千万未婚年轻男士（光棍）
• 45% of young women not give up career for marriage
• 45%的年轻女士不会为婚姻而放弃事业
• Highest deaths from air pollution
• 由空气污染所导致的死亡率最高
INNOVATION: The Successful Implementation of Ideas
创新：创意的成功实施
• Many people have great ideas but do not know how an organization has to operate to get things done.
•很多人有很好的想法但却不知道一个组织必须怎样运作才能把好的想法变
为现实。
• When a good idea has been identified, it has to be shaped and analyzed to determine if it can become
the basis for a new product or service.
•当一个好想法明确之后，它必须依照一定的方法来分析以确定它是否能成
为一个新产品或服务的基础。
• Business leadership is the process of turning ideas into profitable new products or businesses:
Innovation!
•商界领袖的作为就是把创意变成有利可图的新产品或商务模式：创新！
Place an “X” in the approximate location of the competitors in your industry in terms
of price and performance/benefits/value added
从价格和绩效/益处/价值增值的角度出发，
用“x”标出你所在行业的竞争者们在图中所处的位置
Highest
最高
Average
平均水平
Lowest
最低
Price
价格
Lowest Average Highest
最低 平均水平 最高
Performance/Benefit/Value Added绩效/益处/价值增
值
World’s Most Innovative Companies
世界上最具创新的公司
1. Apple
2. Google
3. Toyota Motor
4. General Electric
5. Microsoft
6. Tata Group
7. Nintendo
8. Proctor & Gamble
9. Sony
10. Nokia
The Companies who innovate are the companies who lead !
创新才能引领！
Discontinuous opportunities: The source of radical innovation
跳跃的机会：根本型创新的源泉
毗邻的机会：
开发现有的资产
和能力
强化状态：
增加市场份额
和利润(业务扩
展,不是新的企
业发展)
Discontinuous
Opportunities
Create new markets
and new products
毗邻的机会：
增加主要市
场需求
Existing products/
Technology
现有产品/技术
New products/
Technology
新产品/技术
Existing
Markets
现有市场
New
Markets
新市场
跳跃的机会：
创建新的市场
和新的产品
… which create disproportionate wealth relative to
adjacent opportunities 两种类型的机会所产生的财富的比
重
0
50
100
Type of new
Business
Launch新公司
Revenues
收入
Profits利润
61%
39%
38%
62%
14%
86%
Adjacent
Opportunities
相邻机会
Discontinuous
Opportunities
跳跃的机会
Source: Chan & Mauborgne (1997)
Technology Assessment
技术评估
1. Understand Technology 了解技术
2. Discover Possible Uses of Technology
3. 发掘技术的可能应用
3. Understand Markets for Uses
4. 了解技术应用的市场
4. Determine How to Deliver Value
5. 确定如何传递价值
The Process of Technology Commercialization
技术商业化过程
Commercializing New Technologies, Vijay K. Jolly, Harvard Business School Press
Creating
original ideas
创造最初想法
Imagining
成型
Incubating
孵化
Developing
product ideas
发展产品构思
Demonstrating
示范
Build
prototypes构
建产品原型
Promoting
推广
Build products &
introduce to
markets生产产品
并推向市场
Sustaining
维护
Build markets &
improve
products拓展市
场并改进产品
Product
planning
steps 产品
规划步骤
Business planning
steps 商业规划步骤
Find interested
people & money
挖掘潜在客户及
资金
Find resources to
build prototypes &
identify markets寻
找资源来构建产品
原型并进行市场识
别
Build initial
markets & plan
market
expansions建立
初级市场并做好
市场扩张计划
Develop
market growth
strategies规划
市场拓展方案
Technology Commercialization Process 技术商业化
过程
Resource Needs 所需资源
People 人力 Small 极少 Moderate 适度 Medium 中等 Large 多
Physical 设备 None 无 Moderate 适度 Medium 中等 Large 多
Financial 财力 None 无 Moderate 适度 Large 多 Largest 最多
Continuum of Innovation
创新的演变
Imitative Incremental Evolutionary Radical Revolutionary
模仿 改善 改进 革新 革命
Continuum of Innovation创新的类型
Imitative: copies something well-known and accepted
模仿型：复制著名的已广为接受的事物
Incremental: small improvements; faster, better, cheaper
增量型：小的改进；更快，更好，更便宜
Evolutionary: new to firm but not to world (., technologies)
优化型：对于企业来说全新的，但是在全世界范围内并不是（例如：
技术）
Radical: technologies that give large performance improvements or lower costs
根本型：显著改善绩效或降低成本的技术
Revolutionary: new to individual, firm, and the world
革命型：对个体、公司以及全世界来说都是全新的
Best Opportunities between Incremental and Radical最好的机会在
增量型和根本型之间
The Creativity-Innovation-Entrepreneurship Chain
创意-创新-创业链条
Entrepreneurship创业
Creation of value in the
marketplace
在市场上创造价值
• Exploitation of opportunities
发掘机会
• Output: new product,
service, or process
产出：新产品，服务或程序
Innovation创新
• Refining, evaluation
and first materialization
of the new ideas
提炼、评估及新想法的
第一次具体化
• Evaluation of opportunities
评估机会
• Output: prototype
• 产出：原创模型
Creativity 创意
• Production of novel
and useful ideas
新颖且有用的想法
• Discovery of opportunities
发现机会
• Output: new ideas
•产出：新想法
Latest science and technology
最新的科技
Needs in society and the marketplace
社会和市场的需求
ENTREPRENEURSHIP:
The ART and SCIENCE of Creating Value
创业：创造价值的科学与艺术
• ART: Creativity, Energy, Feel, Insight
•艺术：创意、激情、知觉，洞察力
• SCIENCE: Analysis, Discipline, Systematic Approach
•科学：分析、规范、系统方法
Same Process whether in Large or Start –up Companies
无论大公司还是新建小公司都是同样的过程
Fractal：Art? Science?
分形：艺术？科学？
如此绚丽多姿的图案既不是艺术家手绘的作品，也不是
大自然的鬼斧神工，而是通过建立严格的科学方程，在
电脑上描绘的。
Mona Lisa is not Smiling
蒙娜利莎并没有笑
“蒙娜丽莎的微笑”充分展
现的不是达芬奇的高超画技，
而是他高深的几何知识和形
体结构知识。他对光学、阴
影的巧妙运用，让今天的画
家们仍然望尘莫及。
Entrepreneurship
创业
Innovation
创新
Creativity
创意
Knowledge知识
KNOWLEDGE: The First Common Thread
知识：第一个共同的线索
Basic Ideas and
sketches
基本的思路和框架
Formulas, patents,
prototypes
公式、专利、原创模型
Products or
Services
产品或服务
Entrepreneurship: About People
创业：与人有关
13905698143
weilu@
鲁炜
DnA + AnD = Action
DnA + AnD=行动
DnA = Dreams and Ambitions
DnA=梦想和野心
AnD = Analysis and Discipline
AnD=分析和规范化方法
mailto:weilu@
The Entrepreneurial Process
创业过程
Opportunity
机会
Resources,
4zi
资源
Team
团队
CAPITAL PROVIDERS
资本提供者
• Friends and Family
• 朋友和家庭。
• Angels – private investors who invest their own money and
expertise in start-up ventures expecting a high return
•天使-把自己的钱或技术投在新创公司，期望高回报的私人投资者。
• Venture Capitalists - money managers who invest other people’s
money in mid- and late-stage ventures, expecting a high return and
an exit strategy.
•风险投资家-把别人的钱投到发展中期和后期的新创公司，期望高回报和
退出策略。
Venture Financing Chain融资链条
Venture capital cannot finance innovation on its own. Dynamic innovation
demands an unbroken financing chain, from seed capital to stock market.
The financing chain is no stronger than its weakest link.
创新不可能单单由风险投资家投入。动态的创新要求一个不间断的融资链条，从
种子基金到股票市场。融资链条的强度取决于其最弱的一个环节。
Concept
创意
Seed
种子
Founders
Family
Friends
创业者的
家庭和朋友
F U N D I N G S T A GE
融资阶段
M A J O R S O U R C E S O F F U N D
资金的主要来源
Prototype
原创模型
Start-up
新创公司
Business Angels
Dev’t Funds
商业天使
发展基金
Product
产品
Early
早期
VC companies
风险投资公司
Expansion
扩展
Equity markets
Banks
证券市场
银行
Later
后期
ENTREPRENEURSHIP and VENTURE CAPITAL
创业与风险投资课程简介
• Teach techniques of Opportunity Identification
• 讲授发现机会的方法
• Show steps of Technology Commercialization
• 展示技术商业化的步骤
• Develop a strong Entrepreneurial Team
• 创建强有力的创业团队
• Identify and accumulate necessary Resources
• 识别和积累必要的资源
• Prepare to approach Angels and Venture Capitalists
• 掌握接触天使和风险投资家的方法
THANK YOU !!!
Questions of all kinds are all
welcome!
