CENTRE FOR KNOWLEDGE TRANSFER | CENTRE SUR LE TRANSFERT DES CONNAISSANCESKnowledge Transfer: What it is and what it takes to do it best!Joanne Profetto-McGrath RN, PhD University of Albertartna& AHFMRWater Cooler PresentationJune 15, 2004Putting Knowledge to Work/ Mettrele savoir en pratique
Why is Knowledge Transfer Important & Valued?
ObjectivesDiscuss activities thatencompass/constitute knowledge transferDescribe knowledge and skills needed toeffectively achieve knowledge transfer
Presentation OverviewzImportance and value of knowledge transferzInteractive exercisezKnowledge utilization, knowledge brokering, knowledge translation, Knowledge transferzThe nature of Knowledge and implications for knowledge transfer zKnowledge transfer modelszKnowledge and skills to effectively transfer K
A Warning!!I may not succeed in answering all your questions. The answers we will discuss may only serve to raise a whole set of new questions. In some ways we may feel as confused as ever, but hopefully we will be confused on a higher level and about new (modified)
Interactive exerciseIn groups of 2-3 discuss…zHow do you define or visually conceptualize knowledge transfer (KT)?zWhat assumptions underlie your definition or conceptualization of KT?
KnowledgezViews of knowledge-Knowledge is information and know how-Knowledge is not just a thing or a system, but an ephemeral, active process of relating -Knowledge is more than organized data -Knowledge consists of beliefs and values -Knowledge is an asset, an important resource-Knowledge is perpetually constructed* (See Kirby Wright’s January 2003 RTNA presentations for additional material)zForms of knowledge-Tacit, Explicit, Practical, Speculative
Knowledge Transfer(Some definitions)“Knowledge transfer is the process andtools by which researchers disseminateevidence or new knowledge…” (Centre for Knowledge Transfer)Knowledge transfer is “the exchange,synthesis and ethically-sound applicationof knowledge within a complex system ofrelationships among researchers andusers” (Jacobson, et al. 2004, p. 247)
Knowledge Transfer(Some Definitions continued)“A process through which one unit is affected by the experience of another and it manifests itself through changes in the knowledge or performance of the recipient unit.”(Bosch-Sijtsema)
How does Knowledge Transfer Differ from Knowledge Utilization & Knowledge Brokering?
Knowledge UtilizationThe use of any kind of research findings, in any kindof way, in any aspect of your work Direct (Instrumental) Research Utilization: The use of research findings where you directly use the findingsin practice. Indirect (Conceptual) Research Utilization: The use of research findings to change your thinking or your opinions about how to intervene or approach certain situations. Persuasive (Symbolic) Research Utilization: The use of research findings to persuade others, who are usuallyin decision making positions, to make changes in conditions, policies, or practices relevant to specific individuals or groups in your area of practice. (Estabrooks, 1997, 1999)
Knowledge BrokeringzBringing together individuals from varied backgrounds (. researchers and decision-makers) to exchange two communities to translate the opportunities, constraints and findings from one setting to the other. (Lomas, 1997)
CENTRE FOR KNOWLEDGE TRANSFER | CENTRE SUR LE TRANSFERT DES CONNAISSANCESKnowledge Transfer Models/FrameworkszPush or Knowledge Driven ModelzDemand Pull or Problem Solving ModelzDissemination ModelzInteractive ModelzFive Questions FrameworkPutting Knowledge to Work/ Mettrele savoir en pratique
Push or Knowledge Driven Model
Demand Pull or Problem Solving Model
Dissemination Model
Interactive Model
A 5 QuestionFramework for KT? What should be transferred (the message) ?? To whom should the research knowledge be transferred (the target audience)?? By whom should research knowledge be transferred (the messenger)?? How should research knowledge be transferred (processes & communications infrastructure)? ? With what effect should research knowledge be transferred (evaluation)?(Lavis, et al. 2003)
Knowledge & Skills to Effectively Achieve Knowledge TransferzEffective communication skills (verbal, non-verbal, written, pictorial, etc)zCredible messages and messengerszUse of various transfer strategies and processes -Interactive vspassive-Alone or in combination-Tailored vs‘one size fits all’-Creative strategies ., storytelling, theatre, etc.
Knowledge & Skills to Effectively Achieve Knowledge Transfer(continued)zLeadershipzAbility to build trusting relationships, linkages and partnerships -Engagement at various stages of process? Others
CENTRE FOR KNOWLEDGE TRANSFER | CENTRE SUR LE TRANSFERT DES CONNAISSANCESDiscussion & Question PeriodPutting Knowledge to Work/ Mettrele savoir en pratique
CENTRE FOR KNOWLEDGE TRANSFER | CENTRE SUR LE TRANSFERT DES CONNAISSANCESThank you!Grazie!Merci!Gracias!Putting Knowledge to Work/ Mettrele savoir en pratique
Knowledge Transfer: What it is and what it takes to do it best! Water Cooler Session References & Resources Bosch-Sijtsema, . (In review). A knowledge transfer framework for virtual projects. See http: Cavusgil, S. T., Calantone, R. J., & Zhao, Y. (2003). Tacit knowledge transfer and firm innovation capability. Journal of Business & Industrial Marketing, 18(1), 6-21. Golden-Biddle, K., Reay, T. Petz, S., Witt, C., Casebeer, A., Pablo, A., & Hinings, . (2003). Toward a communicative perspective of collaborating in research: the case of the researcher-decision-maker partnership. Journal of Health Services Research Policy, 8(2), 20-25. Holton, E. F., & Baldwin, T. (Ed.). (2003). Improving learning transfer in organizations. Jossey- Bass. Jacobson, N., Butterill, D., & Goering, P. (2004). Organizational factors that influence university-based researchers’ engagement in knowledge transfer activities. Science Communication, 25(3), 246-259. Landry, R., Amara, N., & Lamari, M. (2001). Utilization of social science research knowledge in Canada. Research Policy, 30, 333-349. Lavis, J. N., Robertson, D., Woodside, J. M., McLeod, C. B., & Abelson, J. (2003). How can research organizations more effectively transfer knowledge to decision makers? The Milbank Quarterly, 81(2), 221-248. Maguire, J. (1998). The power of personal storytelling. Penguin Putnam Inc. Ribiere, V. M., & Sitar, A. S. (2003). Critical role of leadership in nurturing a knowledge-supporting culture. Knowledge Management Research & Practice, 1, 39-48. Rooney, D., Hearn, G., Mandeville, T., & Joseph, R. (2003). Public policy in knowledge-based economies. Foundations and Frameworks. UK: Edward Elgar Publishing. Ross, S., Lavis, J., Rodriguez, C., Woodside, J., & Denis, J-L. (2003). Journal of Health Services Research Policy, 8(2), 26-34. Simmons, A. (2001). The story factor. Cambridge: Perseus Publishing.
Simpson, D. D. (2002). A conceptual framework for transferring research to practice. Journal of Substance Abuse Treatment, 22, 171-182. Swap, W., Leonard, D., Shields, M., & Abrams, L. (2001). Using mentoring and storytelling to transfer knowledge in the workplace. Journal of Management Information Systems, 18(1), 95-114. Websites: http:/
