Էؽᠱႏ207୍ֻaa16௹(ሹֻ424௹)Aug2007y܄ඳܣz.ٚࣀ,ॎ3VO!ᆩ്ૡࠢڛༀြݓ࠽߄ࣉӱᇏ֥oЧݓ၇ກpᅞ֬ᆽି(༆νࢌ๙ն࿐ܵ࿐ჽ,༆༆ν710049)ଽಸิေ:ࣜ࠶ಆ౯߄֥ؿᅚᄝջটྍ֥ؿᅚࠏმބ൧ӆॢࡗ֥ൈ,္ջটਔभ֥็ᅞބࠗਛ֥ݓ࠽ࣩᆚbЧ໓ฐษਔᆩ്ૡࠢڛༀြݓ࠽߄ࣉӱᇏЧݓ൧ӆ֥ࡎᆴ,ѩᄝՎࠎԤഈ࣮ਔݓ࠽߄ࣉӱᇏ֥oЧݓ၇ກpᅞbႮႿᆩ്ૡࠢڛༀြᄝݓ࠽߄ࣉӱᇏ૫ਢбᇅᄯြ۷؟֥҂ಒקྟ,ၹՎ,۷ေ఼߄oЧݓ၇ກpၩ്,ࠧ҂ି٢ఙЧݓ൧ӆ,ေቓնቓ఼Чݓ൧ӆ,ູݓ࠽߄ิ܂໗ܥ֥Ќᅰbᆃ၂ׄؓႿݓᆃဢ֥ؿᅚᇏݓࡅႭఃᇗေbܱՍ:ᆩ്ૡࠢڛༀြ;(K]Bs)ݓ࠽߄;oЧݓ၇ກpᅞᇏٳোݼ:F270໓ངѓᆽ:A໓ᅣщݼ:1002၂5766(2007)16၂0010၂05ᆩ്ૡࠢڛༀြ(KnowledgeIntensiveBusinesServiees,KIBS)္ӫູᆩ്ڛༀြ,҂֥໓ངؓఃקၬ҂࣐ཌྷbMles(1995)ಪູ,KIBS൞ཁᇷ၇ঠህြᆩ്,ิ܂ၛᆩ്ູࠎԤ֥ᇏࢺӁࠣڛༀ֥ఒြࠣቆᆮ;Hauknes(1996)ಪູ,KIBS൞ି৯ބඌૡ֥ࠢ,ၛྐ༏ູ֝ཟ֥ڛༀఒြ,ऎႵޓ֥ۚग़ҕაྟ;Muller&Zenker(2001)ಪູ,KIBS൞၂ᇕܼၬ֥ሦ࿘ܤ໙োఒြbՖᆃུ࿐ᆀ֥࣮ॖၛुԛ,KIBS൞ิ܂ၛᆩ്ູࠎԤ֥၂োڛༀఒြ֥ӫ,߶࠹ڛༀaܵሦ࿘ڛༀaؿڛༀa࠹ෘࠏࠣაྐ༏ཌྷܱ֥ڛༀaمੰڛༀࠣ൧ӆႏཧڛༀ൞KIBS֥ׅսіbڛༀસၞ൞ڛༀြݓ࠽߄֥ᇶေྙൔ,ڛༀြ֥ݓ࠽ࣩᆚնࠢᇏᄝKbIBSѩ҂൞෮Ⴕ֥ఒြॖၛݓ࠽߄,္ѩ҂൞෮Ⴕݓ࠽߄ਔ֥ఒြିᄝݓ࠽൧ӆ౼֤ݺ֥ြࠛbݓᆩ്ૡࠢڛༀြሼཟݓ࠽߄֥ൈࡗбࢠ؋,ಌكݓ࠽߄ࣜဒbೂޅԩݺݓ࠽߄ᇏ֥Чݓ൧ӆ໙ีӮູݓKIBSሼԛݓҕაݓ࠽ࣩᆚ֥၂۱ᇗေ็ᅞb၂aKlರSݓ࠽߄൝ࠣหׄ֒భ֥ൗࢸࣜ࠶ᆞཟݓ࠽၂ุ߄֥ٚཟؿᅚ,KIBSݓ࠽߄൝္ᄀটᄀૼཁbሱ20ൗࡀ70୍սၛট,ྸ؟ն߶࠹൙ༀ෮ބܵሦ࿘ॴݓఒြٴٴԛགྷ,ೂಆ౯ᇷ߶࠹൙ༀ෮௴Ⴅ֡aиઔຯaνႥބ֣,ݓ࠽ᇷ֥ሦ࿘ఒြચड़༌aѯൖؘaή೦ᅽބ֬Ϣ൦֩bڛༀြݓ࠽߄ၘࣜӑᄀ၂ݓࣜ࠶֥ࢸཋ,๙ݖඌঔࠏᇅބᇅ؇ঔࠏᇅᄝಆ౯Ӂြა൧ӆᆜކᇏؿߨሢᄀটᄀն֥ቔႨ,ರၭӮູࣜ࠶ಆ౯߄֥oކ࠴pbKIBSݓ࠽߄ݣၬЇݣਆ۱ٚ૫:ଽཟݓ࠽߄აຓཟݓ࠽߄(WelehandLuosatinen,b1993)KIBSଽཟݓ࠽߄൞ᆷष٢ݓࡅࠣЧֹ൧ӆ,ࣉ१ڛༀࠇႄೆຓݓఒြሧ֩,ೂՎ,၂۱ݓࡅࠇთၘࣜ൞၂۱ݓ࠽߄֥൧ӆ,ીႵሼԛݓ֥ఒြဢေ૫ؓݓ࠽߄ࣩᆚbKIBSຓཟݓ࠽߄൞ᆷࡼڛༀԛ१֞ݓ࠽൧ӆࠇᆀᆰࢤᄝݚຓሧᄎႏ֩,ᆰࢤ૫ؓݓຓఒြ֥ࣩᆚbଢభ,KIBSݓ࠽߄ᇶေӯགྷೂ༯หׄ:൬۠ರ௹:2007၂05၂}4ቔᆀࡥࢺ:֬ᆽି(!975၂,)ଳܼ༆௰ದbѰൖ࣮ള၂mam:]dengZh,neng@homa,!Comb
a1KIBSݓ࠽߄֥ᇶေٚൔ൞ݓ࠽ڛༀસၞෛሢᆩ്ࣜ࠶֥֞ট,KIBS֥ݓ࠽સၞбᇗರၭᄹࡆ,หљᄝ၂ུؿղݓࡅ,KIBSݓ࠽ڛༀસၞᅝਔޓն֥б২bೂऎႵбࢠႪ൝֥ૅݓKIBSݓ࠽ڛༀસၞԷᄯਔնਈೆӑ,ڛༀԛ१Ֆ1989୍֥50ၡૅჭ,ᄹࡆ֞2004୍֥300ၡૅჭ,ᄹࡆਔ250ၡૅჭ(EeonomieReળrtofthepresiden,bt2005)a2KIBSॴݓఒြӮູKIBSݓ࠽߄֥ᇶุ20ൗࡀ70୍սԚ,ڛༀြᆺᅝൗࢸؓຓᆰࢤሧሹਈ֥,1/420ൗࡀ80୍սၛު,ڛༀြ֥ॴݓᆰࢤሧᄝಆ౯ॴݓሧሹحᇏ෮ᅝٺحರၭᄹ؟,20ൗࡀ90୍սၛު,ڛༀਵთݓ࠽ᆰࢤሧᄝಆ౯ᆰࢤሧሹحᇏ၂ᆰᅝऌ϶уࡾၛഈbKIBSॴݓఒြॖၛࢠݺֹࢳथڛༀસၞᇏ֥ྙྟaളӁაཨٮ֥ൈྟaၳᇉྟջট֥҂ಒק໙ี,ޓॹӮູKIBSݓ࠽߄֥ᇶุba3KIBSݓ࠽߄ଆൔՖሔෛэӮᇶKIBSݓ࠽߄ࣉೆଆൔ๙ӈႵਆᇕ:၂൞۵ෛགྷႵग़֥ݓ࠽߄طࣉೆݓ࠽൧ӆ;ؽ൞ሱ࠭ᇶ࿙ྍ֥൧ӆ(Erbram,1990)Ԯၩၬഈ֥ݓ࠽߄ᇶေҐႨ֥൞ֻ၂ᇕଆൔ,ෛሢྐ༏ඌ֥ؿᅚ,ݓ࠽߄֥ྛູٚൔ۷ࡆ؟ဢ߄,ଢభ۷ᇶေ֥൞Ґ౼ֻؽᇕଆൔba4KIBsݓ࠽߄ࣩᆚႪ൝ᇶေটჷႿᆩ്აದ৯ሧЧაԮڛༀြཌྷб,KIBSቋն֥หׄ൞ڛༀݣႵࢠ֥ۚᆩ്ݣਈ,ᆩ്൞KIBSᇶေ֥ࣩᆚႪ൝෮ᄝbKIBS൞ࠆ౼ྍ֥ཁྟބႅྟᆩ്,ಖުࡼྍᆩ്ބၘႵᆩ്ࠎԤᇗྍቆކ,ሇ߄ູॖၛщ߄֥ᆩ്,ิ܂ྍ֥ڛༀ,ࡼྍᆩ്ঔ۳Ⴈ(MbullerandZenker,2001)KIBSݓ࠽߄֥ݖӱ,္ࣼ൞ᆩ്҂؎Էྍ,҂؎ᄝݓ࠽ᆭࡗԮѬ֥ݖӱbቔູᆩ്ᄛุ֥ದ৯ሧЧӮູKIBSؿᅚ֥थקၹbؽaKlರSݓ࠽߄ࣉӱᇏ૫ਢ֥ڄགࠣoЧݓ൧ӆp֥ࡎᆴalKIBSݓ࠽߄૫ਢ֥ڄགڛༀြݓ࠽߄֥ڄགေбᇅᄯြն(Ca,,rmanandLangeard1980)ᇶေჰၹႵ:(l)൧ӆྐ༏҂ؓӫջট֥็ᅞbྐ༏҂ؓӫ൞ࣜ࠶ࠃᇏ֥၂۱௴ђགྷའ,ᄹࡆਔ൧ӆࢌၞᇏ֥҂ಒקྟࠣڄགbᄝݓ࠽સၞᇏ,ႮႿࢌၞචٚ҂ᄝ၂൧ӆთ,ྐ༏҂ؓӫࣼэ֤۷ᇗbᇅᄯြ֥ݓ࠽߄ॖၛႵ҄ᇧֹࣉྛ,ॖၛતતֹൡႋݓ࠽൧ӆaݓ࠽໓߄֩,ڛༀြ၂֊ݓ࠽߄,ࣼઔഈ૫ਢሢࣉೆݓ࠽൧ӆ֥෮Ⴕ҂ಒקྟ,҂թᄝ၂۱ᇯ҄࿐༝֥ݖӱ(Gronro,bos199)(2)ڛༀหྟջট֥็ᅞbᇶေЇও:ྙྟa҂ॖٳྟaၳᇉྟބת֡ݓᆟکܵᇅ(Campbenand,bVebeke197)ྙྟग़ᄝܓઙڛༀభླေਔࢳ۷؟֥ྐ༏,ࣉྛ۷ധೆֹࢌੀ;҂ॖٳྟڛༀѓሙ߄֥؇۷ն,ၛൌགྷܿଆࣜ࠶ࠣٓຶࣜ࠶;ၳᇉྟࡨഒਔٓຶࣜ࠶֥Ӂള,ၹູაඌ҂၂ဢ,ڛༀြᄝݓଽ൧ӆ֥ెࠣܵህြᆩ്֞ݓຓ҂ಸၞФูս;ת֡ݓᆟکؓݓຓڛༀิ܂ᆀ۷֥۬ܵᇅ္ᄹࡆਔKIBSఒြაֹ֒Ⴕܱࠏܒླྀט֥ӮЧb(3)ڛༀఒြ֥ቆᆮࡏܒࠣܵଆൔ૫ਢ็ᅞbႮႿݓ࠽൧ӆ֥گᄖྟֹࠣთ֥ҵၳ,Чݓ൧ӆ֝ཟ֥ඌaቆᆮࢲܒࠣᄎቔӱࣜӈ҂ൡކᄝݓ࠽൧ӆᄎႨ,ၹط҂ିࡥֆֹ၍ᆱ֞ݓຓ൧ӆbᄝࠗਛ֥ࣩᆚ৯༯,ڛༀఒြ҂֤҂۴ऌݓ࠽൧ӆ֥౦ঃטᆜቆᆮࡏܒࠣܵଆൔၛડቀ൧ӆླေ,ၹطࢳथቆᆮטᆜᇏ֥ᅰθ໙ีࣼӮູڛༀြݓ࠽߄֥၂۱ܱᅞ໙ีbႮႿKIBS֥หྟࠣᄝݓ࠽߄ݖӱᇏ૫ਢሢбᇅᄯြ۷ն֥৯,KIBSсྶิ܂఼Ⴕ৯֥ࣩᆚྟڛༀ,ൈ,ߎླေႵҍ৯ᆦӻࠣܵ॥ᇅ֥ି৯,Ҍିᄝݓ࠽൧ӆഈ౼֤၂༜ᆭֹbೂݔݓ࠽߄ࣜႏ҂০,߶Чݓ൧ӆ൳֞ࠞն֥ԊࠌbKIBSᄝݓ࠽߄ݖӱᇏ,ေಃޙݓ࠽߄૫ਢ֥ڄགࠣЧݓ൧ӆॖି߶൳֥֞ݝba2KIBSݓ࠽߄ࣉӱᇏЧݓ൧ӆ֥ࡎᆴKIBSݓ࠽߄ؿᅚႵ3ᇕଆൔ:o(1)ࣉ߄(Evolutionaryp)ଆൔ,൞ᆷKIBSݓ࠽߄ؿᅚေࣜݖ҂֥ࢨ؍:ᄹࡆᄝЧֹ൧ӆ֥ٺح;ࣉ၂҄ঔᅚ֞ಆݓ൧ӆ;۵ෛग़֞ݓ࠽൧ӆഈؿᅚ;ሱ࠭ᄝݓຓ൧ӆࣜႏbo(Roberts,1998)(2)฿ളݓ࠽߄(BornGlobalp)ଆൔb(Be,l1995)ᆃᇕଆൔ൞ϴෛྍඌ֥ؿᅚطԛགྷ֥,ቋׅ֥൞ITڛༀြbᆃোKIBSՖ၂Ӯ৫ष,૮ሙ֥ࣼ൞ݓ࠽൧ӆ,ᄝݓ࠽߄ൈҐ౼ԛ१aഡ৫ٳ܄ඳaѩܓ֩ྙൔbo(3)ಆݓනົaЧֹࣜႏ(ThinkGlobally,AetLoeaplly)ଆൔb
KIBSᄝЧֹࣜႏ,ऎႵಆ౯ࣜႏ֥නົbؓಆ౯അြߌބЧህြਵთ֥ݓ࠽ࣅૡ৳༢Ⴕሢౢ༉֥ಪ്,ࣜӈႵݓຓקֆѩᄝݓଽູݓຓग़ิ܂ڛༀ,ࣜӈᄝݓ࠽൧ӆაݓຓఒြࣉྛކቔb࣐ܵ҂࿐ᆀؓKIBSݓ࠽߄ଆൔႵ҂ुم,KIBSݓ࠽߄ӱ္҂ປಆ၂ဢ,ሹุഈ,Чݓ൧ӆ֥ؿᅚؓຓཟݓ࠽߄֥ؿᅚఏ֞٤ӈᇗေ֥ቔႨ,หљ൞ֻ၂ֻࠣᇕଆൔbֻࠧؽᇕଆൔ,KIBSᄝݓ࠽߄ᇏ҂ࣜݖЧݓ൧ӆؿᅚࢨ؍,ೂݔݓଽ൧ӆஔն,෮ڛༀ֥ݓຓग़ၘࣜषषຉ֞ਔЧݓ൧ӆ,ఒြႋھႵၩ്Ϝଢܻބᅞ֥ࢊׄሇཟݓଽ൧ӆ,࿃۵ෛग़,ᄝݓଽ൧ӆູૌิ܂ڛༀ,ᆃؓႿᇏݓބႆ؇ᆃဢ֥ྍྖ൧ӆݓࡅ۷ູൡႨbՎຓ,ՖؿղݓࡅKIBSݓ࠽߄ࣜဒটु,္Ⴕ၂۱༵൞ݓଽڛༀaݓଽܵࣜဒࠣܵଆൔഥ֞ݓ࠽֥ݖӱbၹՎ,KIBSݓ࠽߄აЧݓ൧ӆ֥ؿᅚ໙ีѩ҂؛,Чݓ൧ӆؿᅚ൞ݓ࠽߄֥భิބࠎԤ,ݓ࠽߄൞Чݓ൧ӆؿᅚ֥ഥ,ଽཟݓ࠽߄ི֥ݔथקຓཟݓ࠽߄֥Ӯۿ(WelchandLu,,osatinen1993)ਆᆀؿᅚᆺ൞၂۱༵ުᇗ֥໙ีbऎุটඪ,Чݓ൧ӆ֥ࡎᆴᄝႿ:(1)KIBSᄝЧݓ൧ӆഈ֥ؿᅚູݓ࠽߄ؿᅚิ܂ࣜဒbఒြᄝЧݓ൧ӆູݓຓग़ڛༀ,ླေඃ༑ݓ࠽مੰࠣഅြܸ২ࠣ҂֥໓߄,߶ࠒپڶູ֥ݓຓग़ิ܂ڛༀ֥ࣜဒ,္ᄝ၂קӱ؇ഈࡨഒຓཟݓ࠽߄ᇏྐ༏҂ؓӫջট֥ڄགb(2)Чݓ൧ӆഈູग़ิ܂؟ဢ߄֥ڛༀ,KIBSିޓॹൡႋ҂ग़֥ླbൈ,ᄝЧݓ൧ӆഈაݓຓఒြ֥ࣩᆚ,ᄹ఼ਔఒြิ܂ڛༀ֥ି৯,ᄹࡆਔაݓຓఒြࣩᆚ֥ࣜဒ,ູग़ࣉྛຓཟݓ࠽߄յ༯ࡔൌ֥ࠎԤb(3)KIBSᄝݓ࠽߄ࣩᆚᇏ૫ਢ֥ڄགն,эඔ؟,Ⴕ҂രࣼॖିఒြ૫ਢາࠏ,Чݓ൧ӆିЌᆣ၂۱ཌྷ֒б২֥oࠎԤٺحp(L,eiL,i2005)҂߶ၹಆ౯൧ӆ֥҂ॖ॥ၹطԛགྷᇗնѯ,ЌᆣKIBSӻ࿃ؿᅚ֥৯b(4)ᄝЧݓ൧ӆഈӮۿֹؿᅚॖၛఒြղ֞၂ק֥ܿଆ,Ӂളܿଆིႋbॖၛঔնڛༀ֥шࢸ,Ӂളٓຶࣜ࠶,ಆٚ૫ࢆ֮ӮЧ,౼֤ٳڄག֥Ⴊ൝bหљཞݓᆃဢ֥ྍྖ൧ӆݓࡅ,ଢభᇀഒ൞၂۱ࣁ൧ӆ(CashCows,۴ऌBCGइᆔ,ᆷ֮ᄹӉੱaۚ൧ӆٺح,)ఒြંᄝܿଆࣜ࠶,ߎ൞ᄝٓຶࣜ࠶ഈ,ؿᅚॢࡗ٤ӈն,ᄝݓ࠽߄ࣉӱᇏЧݓ൧ӆ၇ກႭཁᇗေb(5)Чݓ൧ӆ֥ؿᅚູݓ࠽൧ӆิ܂ሧࣁᆦӻbKIBSېषҕაݓ࠽൧ӆࣩᆚൈ,ླေඃ༑ྍ൧ӆ֥౦ঃ,ླေ്љమᄝ֥ग़ࠣކቔᆀࡹ৫৳༢,ླေᄝݓຓࡹ৫ࠏܒ,ࣜӈఒြᄝݓຓӮູӮЧૡ֥ࠢ,ᆃࣼླေЧݓ൧ӆิ܂఼ն֥ሧࣁᆦӻb֒ఒြᄝݓ࠽൧ӆಆ૫ঔᅦࢨ؍,ೂݔఒြીႵޓݺֹົӻགྷႵ֥০,Ⴛေն৯षຉྍ֥൧ӆࠣטᆜࠏܒၛൡႋྍ൧ӆ֥ླေ,ؓሧࣁ֥ླࣼ۷նbaKIರSݓ࠽߄ࣉӱᇏ֥oЧݓ၇ກpᅞContraetor,Kundu&Hsu(2003)ิԛਔKIBSݓ࠽߄ঔᅦ֥ࢨ؍ଆbૌࡼڛༀြٳູሧЧૡࠢڛༀြაK,IBSѩ۴ऌҍༀᆷѓࡼKIBSݓ࠽߄ࣉӱ߃ٳູ3۱ࢨ؍(ೂl෮ൕb)ሺቕѓROSսіݓ࠽߄൬ၭ,ޘቕѓDOIսіݓ࠽߄ӱ؇bֻ၂ࢨ؍൞౷ཌ༯ࢆࢨ؍(ݓ࠽൧ӆঔᅦ൳կࢨ؍);ֻؽࢨ؍൞౷ཌ־ᄹࢨ؍(ݓ࠽൧ӆඨ০ঔᅦࢨ؍;ု)ֻࢨ؍Ⴛ൞౷ཌ༯ࢆࢨ؍(ݓ࠽൧ӆݖ؇ঔᅦࢨ؍,ѩ҂൞෮Ⴕఒြ߶ࣜᆃ၂ࢨ؍b)гᆀ۴ऌᆃ၂L၂၂၂၂၂၂၂ؽ၂၂၂၂၂၂၂၂၂ଆটฐษKIBSݓ࠽߄ࣉӱᇏ֥oЧݓ၇ກpᅞb֥Ia1ݓ࠽൧ӆঔᅦ൳կࢨ؍,KࣸSݓ࠽߄ঔᅦࢨ؍ଆᄝᆃ၂ࢨ؍,KIBSᄝݓ࠽൧ӆԩႿᄠൈ൳կࢨሧਘটჷ:warokJContractor,SuطtKKundu,၂ChunHsu,2003AThree၂SageTheoryof؍,૫ਢoݓ࠽߄ࡪpIඳี(Geringer,BeamishInternatnalExࢨnsion:TԨLinkBewenMultinajo໔jtyandDaCosta,b1989)ႮႿېषࣉफݓ࠽൧ӆ,ؓandPerformaneeInTheServieeSecor,Journalofݓ࠽൧ӆ҂ਔࢳ,ؓݓ࠽൧ӆ֥ᄎቔ҂ඃ༑,ؓݓ࠽InternationaJBusinessSudies,,34(1:)15၂.16
൧ӆթႵሢॣऔۋ,թᄝࢠն֥࿐༝ӮЧbൈ,oܵӵp໙ี¹֥թᄝ֝ᇁଽ҆ࢌၞӮЧഈശ,ᇁKIBSᄝݓຓࣜႏ֥ӮЧбࢠնbKIBSຓཟݓ࠽߄֥ᅞ၂Ϯ൞ڛༀህြ߄Ҧ,၇ौሱ࠭ᄝଖ၂۱ਵთбࢠႵࣩᆚႪ൝֥ህြਵთࠆ֤၂۱ห֥൧ӆ༥ٳ,Чݓ൧ӆಯ൞KIBS֥ᅞᇗׄb၂ٚ૫,ᄝЧݓ൧ӆഈ࿃ൌീህြ߄ᅞ,఼߄ህြڛༀି৯,ູݓଽ൧ӆิ܂۱ྟ߄Ӂބڛༀ,ࡼڛༀӁᄝݓଽቓ֞ປૅ,҂؎ࢆ֮ӮЧ,ܒᇽఏؓݓຓఒြ֥ࣉೆуৈbൈ,০ႨЧݓ൧ӆ֥Ӯۿູݓ࠽߄ิ܂ሧࣁЌᅰ,ิۚؓѯაэّ֥ႋି৯ࠣ؇;ਸ਼၂ٚ૫,ህᇿݓଽ൧ӆ,ൌീֹთڛༀ؟ဢ߄Ҧ,ડቀ൧ӆഈग़؟ဢ߄֥ླ,หљቓݺଽཟݓ࠽߄ࣩᆚ,ᄝЧݓ൧ӆഈࠒაݓຓఒြࣩᆚ֥ࣜဒb2aݓ࠽൧ӆඨ০ঔᅦࢨ؍ᄝᆃ၂ࢨ؍֥Ԛ௹,ႮႿᄝݓ࠽൧ӆህြ߄֥ؿᅚ,KIBSᇯࡶൡႋਔݓຓߌ֥ؿᅚ,ఒြ֥ܵaದ৯ሧჷॖିղ֞ਔაֹ֥֒ವކ,ఒြ֥ษࡎߎࡎି৯֤֞ਔᄹ఼,(LeiLi2,005)০Ⴈਵ༵ބඌႪ൝,ࠆ֤ၮԛིႋ,ᄝଖ၂۱ਵთ౼֤ႪၳӮࠛ,൧ӆٺح֤֞ਔᄹࡆbᄝЧݓ൧ӆഈ֥ᅞᇗׄ൞Ⴊ߄ݓଽ൧ӆ,ݓଽࣜႏ֥࣠,఼߄ູ҂ग़ิ܂ህြ߄ڛༀ֥ି৯,ิۚህြ߄֥ڛༀඣࠣᇉਈ,ቓ֞؟ဢ߄ᇏ֥ህြ߄bൈ,҂؎ิۚڛༀ֥ѓሙ߄,ࣉ၂҄ࠆ౼ऍն֥ӮЧႪ൝b֒ᄝݓ࠽൧ӆഈؿᅚ֞၂קӱ؇,KIBSᄝݓ࠽൧ӆҐ౼؟ჭ߄ڛༀᅞ,Ґ౼ܓѩݓຓఒြ֩ྙൔ,ࣉ၂҄ൌགྷܿଆࣜ࠶აٓຶࣜ࠶,ѩ҂؎ঔնఒြᄝݓ࠽൧ӆഈ֥ڭۂ૫,ၛቅᆸಆ౯ٓຶଽమᄝࣩᆚᆀ֥ࣉೆbᆃൈᄝЧݓ൧ӆഈ֥৯ࢆ֮ਔޓ؟,ఒြࡼݓຓ൧ӆ࿐֥֞ᆩ്ࠣି,ೂ൧ӆႏཧᆩ്aྍ֥ڛༀႨটषຉݓଽ൧ӆ,ຉᅚൡႋ൧ӆླ֥ྍြༀ,ঔնݓଽ൧ӆٺح,ൌགྷಆ౯၂ุ߄ڛༀbᄝЧݓ൧ӆഈ҂؎఼߄ఒြ֥ނྏࣩᆚ৯,఼߄۲ህြஇ,ѩ҂؎ࣉྛᆜކ,ࡼݓଽ൧ӆྙӮ֥இഥ֞ݓຓ,აݓຓஇࣅૡࢲކᄝ၂ఏ,ࡼݓଽ൧ӆ֥ࣩᆚႪ൝ሇ߄ູݓ࠽൧ӆ֥ࣩᆚႪ൝,ၛஇႪ൝ַཨڛༀྙྟջট֥ڄགbᄝڛༀӁഈ,ቓ֞ѓሙ߄აห߄֥ޙbႮႿᄝն৯ঔᅦݖӱᇏ൧ӆ૫ਢ֥৯۷ն,หљ൞ܵ॥ᇅ֥؇ࡆն,ູਔࢆ֮ڄག,KIBS߶Ֆᅞܿ߃֥ܵۚ؇ট၂ླྀטఒြᄝಆൗࢸٓຶଽ֥ࣜႏࠃ,ࡹ৫ఏൡႋಆ౯൧ӆ֥ቆᆮࢲܒ,ൌགྷླྀིႋb3aݓ࠽൧ӆݖ؇ঔᅦࢨ؍֒KIBSᄝݓ࠽൧ӆ࿃ঔᅦൈ,߶૫ؓ۷؟֥۱ྟ߄൧ӆ,૫ਢ֥໙ี۷گᄖ,ఒြܵࢲܒ۷گᄖ,ݓଽຓܵ๙ླྀט֥؇۷ն,ܵӮЧ֥खᄹַཨਔঔᅦ֥০ၭbᄝᆃ၂ࢨ؍,ቔູಆ౯၂ุ߄֥ڛༀᅞ,ݓ࠽ࠣݓଽਆ۱൧ӆ൞৳֥,ሧჷ൞܋ཚ֥,ڄག൞܋ք֥,ݓ࠽൧ӆԛགྷ֥໙ีؓЧݓ൧ӆ߶ᄯӮ٤ӈն֥႕ཙbKIBSᄝטᆜݓ࠽൧ӆ֥ൈ,҂֤҂ؓЧݓ൧ӆࣉྛטᆜ,ಞႵཋ֥ሧჷԉٳؿߨቔႨ,ᇗׄ൞טᆜݓଽ֥൧ӆြༀุࠣܵᇅ,҆ٳᄝݓଽթᄝࣩᆚ৯҂఼֥҆ॖିေԛ,ህᇿႿପུႵࢠ఼ࣩᆚ৯֥၂۱ࠇᆀ؟۱ڛༀཛଢ,ൈטᆜቆᆮࠏܒ,ః۷ࡆਲࠃ,ၛൡႋ҂൧ӆ֥ླေbඹaࢲეᄝKIBSݓ࠽߄ࣉӱᇏ,oЧݓ൧ӆpϲဆሢࠞఃܱ֥࢘bՖఒြݓ࠽ࣩᆚ৯ྙӮݖӱটु,ݓ࠽߄֥ࣉӱൌ࠽ഈ္ࣼ൞Ϝݓଽ൧ӆႪ൝ሇཟݓ࠽൧ӆ,ѩᆭӮູࠎႿֹ֒หק౦ঃࣩᆚႪ൝֥ݖӱbЧݓ൧ӆ֥ؿᅚູݓ࠽൧ӆ֥ؿᅚิ܂ࣜဒ,ิ܂ڄགЌᅰ,ิ܂ሧࣁᆦӻ,Чݓ൧ӆ֥ؿᅚؓႿݓ࠽߄ఏ఼֞ն֥ᆦӪቔႨ,ીႵЧݓ൧ӆ,ࣼીႵݓ࠽߄໗ܥ֥ࠎԤ,ᆃؓႿKIBSႭఃᇗေbݓ࠽߄ࣉӱ൞֥,KIBSႋ۴ऌࣩᆚ൝ࠣঔᅦٚൔ֥౦ঃ,ކ০Ⴈሱദ֥ሧჷ,ᄝݓଽݓຓ൧ӆഈൌྛਲࠃ֥ᅞ,୭৯Էᄯݓ࠽൧ӆބݓଽ൧ӆᆭࡗ֥ླྀིႋbݓKIBSაؿղݓࡅKIBSթᄝޓն֥ҵए,ؿᅚߎ҂Ӯඃ,ؓݓ࠽൧ӆ္҂ਔࢳ,҂ିଢঔᅦ,ᄝݓ࠽߄ݖӱᇏ۷ေ఼߄oЧݓ၇ກpᅞbݓKIBSсྶิۚ࿐༝ି৯,ࡔӻ҂ֹྃ࿐༝,ಆ૫ิശڛༀᇉ,༵૫ཟݓଽն൧ӆଔؿᅚb၂൞ധೆຉᅚނྏႪ൝ြༀ,ࡆ఼ᆩ്ሱᇶԷྍ,ิۚᆩ്ݣਈ,ࡆ఼ᆩ്ӁಃЌ,࣐ॹղ֞ݓ࠽ഈڛༀӁᇉਈѓሙ,ᄎႨ؟ᇕྙൔԷࡹݓKIBSஇ;ؽ൞ն৯ຉo¹ܵӵp໙ี൞ᆷႮႿჰႵܵଆൔaቆᆮࠏܒܴ֥ࠣᇅჿ,ၛᇀޓࢲކຓ҆หקߌটղ֞ყ௹֥ଢѓb
ᅚြༀшࢸbଢభݓKIBSႋၛЧݓ൧ӆູᇶ,ᄝЧݓ൧ӆഈοݓ࠽ѓሙิ܂ڛༀ,҂؎षຉݓଽ҂ҪՑ֥ླ,๙ݖ൧ӆ༥ٳູ҂ग़ิ܂หڛༀ,၇ກЧݓ൧ӆ౼֤ݓ࠽൧ӆअࣩ҆ᆚႪ൝;൞ྛህြ߄ބܿଆࣜ࠶ᅞbളӁህြ߄൞ܿଆ൬ၭൌགྷ֥ނྏ,ေڛༀӁြཟሢህြ߄ٚཟؿᅚ,ေ๙ݖູಆ౯҂֥ग़ิ܂oಆ౯ྟpѓሙ߄֥ڛༀളӁܿଆঔն,ࠆ֤ܿଆࣜ࠶ིၭ.ඹ൞ࡆ఼აݓຓఒြ֥ކቔbॴݓKIBSᄝݓ֥ؿᅚູݓKIBSაݓຓKIBSᅞކቔ༯ਔऍն֥ॢࡗ,ݓKIBSႋࡆ఼აݓຓఒြ֥ކቔ,࿐༝༵ࣉ֥ڛༀބڛༀඌbՎຓ,ᄝݓ࠽߄ࣉӱᇏ,ߎေԉٳؿߨݓଽaݓ࠽൧ӆ֥৳ቔႨ,ࡆ఼ݓଽຓਆ۱൧ӆ֥๙აವކ,ԉٳ০Ⴈݓ࠽ބݓଽਆᇕሧჷ,ಆ໊ٚิശނྏࣨᆚ৯bҕॉ໓ང:}.1IBelJTheIntemationalzationofSmalComputerSoftwareFirms}J~.Euroབྷan,,JournalofMar,keting199529(8):.60၂75}..2~Ca,rmanjM.,Langear,dEGrowthStrategiesofServiceFirms}.JlStrageicManange,men,t1980l(l:)7၂.22}...3a]EMul~erndAZenkerBusn֗ϘᇟथrvlcesasActorsofKnowledgeTransforamtion:theRoleofKIBSinRౡ}.JIRਚarchPolcy,,20019(30):1501၂1516.....[4],CPRaoEሃॖModeChoiceinServlceIndustnes}JlInternationalMarketingRevlew,,19907(5):.50၂62}.5xFarokJContraetor,SulnitKKUndu,Chln၂ChunHsuAThre၂StageTheoࠧofInternationalExPansion:TheLinkBetwenMultinationalityand൦rformanceInTheServiCeSector[J~.JournalofIntemationalBuslnၛᇟ,Studles,200334(l):15၂.16}.61Geringer,JM.../Beamis,hPWan/dDaCosta,RCDiversifieationStrategieandInternaliZation:ImpᆶationsforMNEPertormance},,rnal198910(2:)109၂.119}71Gronroos.,CIntemationalizationStrategiesforServicesIJx..JournalofServieesMar,ketln,g199913(4/5:)290၂297}.,8~.HauknesInovationintheServiCeEconomy.[R1]STEPRaport/Report,75145Project996}.9a]Lwce5Wele,hRႼ..0KLuostatlnenIrennward၂outwardCormectioninInternationallZation}၂rntionalMarketin,,g19931:4၂.57}ܶionalStrateס..,,iew,200545P37၂57[11]၂IntenslveBusineSServiees၂User,CarriersandSoureesofInnovation}၂..,,tion199515EC}:ݖ:AshatePublshln,cbasedStrategyforKIBSInternationalDENGZhi၂nengnn(XianJiaotongUniversity,,XianSh,ani71(xಫ,49China)Abstraet:Withglobalizationoftheworldeeonomy,љrticleinvestigatestheuniquevalueofhomeeountrymaerktfortheintemation-alizationofKnowledgeInrensiveBusinessServiees()W,mtheyshouldrelyonratherthangiveuPtheirownhomecountrymarketThishomeeountry၂,whieh15PartieularlyimPortanttoKIBSfromdeveloPingeeonomiesKeyWords:KIBS:internationalization:hoemeountry၂basedstrategy(ᄳщࠠ:ಱ)
